Why Your Elevator Pitch Fails (And the Curiosity-First Fix That Works) with Adam McLaughlin

Want a game-changing elevator pitch?In this episode of Brand on the Rocks, host Ryan Holck sits down with Adam McLaughlin, founder of Trust Marketing Agency and full-time digital nomad. Running his business from campgrounds, foreign countries, and driveways, Adam has mastered the art of making first impressions count—especially when any casual conversation could turn into opportunity.What you’ll learn in Episode 4:Elevator pitches that actually workAfter hearing 2,000+ pitches from entrepreneurs and RVers, Adam explains why most fall flat. The problem? Listing services instead of creating interest. Learn how to avoid the “business catalog” trap.The power of curiosityAdam’s signature approach—“I peel digital onions”—is about opening story loops, not closing sales. Discover how to spark questions that pull people into conversation.Hooks that start conversationsFrom “I sell castles” (real estate) to “I make mattresses fatter” (financial planning), clever phrasing makes people lean in. Ryan and Adam break down how memorable language builds instant engagement.Context is kingNot every pitch fits every room. Ryan shares why reading the audience—and sometimes saying less—creates more impact.Turning connections into opportunitiesAn elevator pitch isn’t about closing a deal in 60 seconds. It’s about earning the next conversation. Learn simple ways to leave people wanting to follow up.Whether you’re networking, traveling, or chatting in line at a coffee shop, this episode offers practical strategies to refine your message, spark curiosity, and build trust.Connect with Adam McLaughlin:TrustMarketingAgency.comx.com/adam_mclaughlinInstagram.com/adam_mclaughlinLinkedIn.com/in/adam-mclaughlin-809a084Work with Ryan Holck:DistillYourStory.comFree guide: DistillYourStory.com/Website-BlueprintLearn about the Distill Your Story Framework at DistillYourStory.comThis episode is partnered with The Thing Orlando, a three-day live event (Nov 14–16 at Wyndham Lake Buena Vista, FL) for leaders ready to scale with clarity and momentum. Visit thethingorlando.com and use code IMWITHRYAN for 10% off registration.