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Will RFID Spark the Next Revolution in Retailing?

EPISODE · Jun 30, 2004 · 9 MIN

Will RFID Spark the Next Revolution in Retailing?

from Knowledge at Wharton

Wal-Mart Target and other companies see radio-frequency identification (RFID) as a technology that will usher in the next revolution in the world of retailing. How real is this revolution? And what does it mean for retailers and customers? Experts at Wharton and elsewhere say that RFID is a potentially powerful technology that is on the brink of having a big impact. Still several hurdles remain that make it hard to predict whether its benefits will be immediate or spread out years into the future. Hosted on Acast. See acast.com/privacy for more information.

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Will RFID Spark the Next Revolution in Retailing?

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