“You approach people where they are.” Using knowledge and compassion to overcome vaccine hesitancy

The COVID-19 vaccines are here and becoming more accessible every day. And while much of the population would do just about anything to get vaccinated, there are a significant number of people who are hesitant, if not outright hostile, about the vaccine. So the Ad Council and COVID Collaborative are launching a new COVID-19 Vaccine Education Initiative to try and meet people where they are to try and answer the questions people have and get them to a point where vaccine hesitancy turns into confidence. Dr. Georges Benjamin, American Public Health Association Executive Director, and Michelle Hillman, Ad Council Chief Campaign Development Officer joins KYW Newsradio In Depth to talk about how they're trying to get answers to people who have questions about vaccines.