Your Content Is Attracting the Wrong Clients (Here’s How to Fix It)

In this episode of Do The Work, we’re breaking down a hard truth most coaches need to hear: the clients you’re attracting are a direct reflection of your content.If you’re getting the wrong leads, low-quality calls, or people you don’t actually enjoy working with, it’s not random. It’s your messaging, your visuals, and how clearly (or unclearly) you’re calling out your ideal client. We walk through real examples from our clients including how small tweaks in copy, visuals, and wording can completely change the type of people coming into your business. From who you call out on screen, to what’s happening in the background of your videos, everything matters more than you think. Then Terri breaks down how to hire the right people as you scale, including how to structure job postings, filter applicants efficiently, and why culture fit matters more than skill in the early stages of building a team. We also answer listener questions around Instagram Stories strategy, boosting posts, and how to think about organic vs. paid content moving forward.In this episode, we cover:• Why your current results are a reflection of your content• How to attract better clients through clearer messaging• The importance of visuals (not just words) in your content• How to audit your content using outside feedback or AI• How to structure job postings to attract the right candidates• Why filtering applicants early saves massive time• The difference between organic content vs. paid ads• What’s currently working with Instagram StoriesFree ResourceWant help fixing your messaging so you attract better clients?DM us on Instagram with “CONTENT” and we’ll point you in the right direction.About UsCoaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.Connect with UsReuben IG: https://www.instagram.com/reubendriedger/Terri IG: https://www.instagram.com/terridriedger/