Yvonne and Yvette Rodriguez Are Shaking Up the Cigar Industry

When a santera declared that it was time for Yvonne and Yvette Rodriguez to work together, the twin sisters didn’t flinch. Today, they’re shaking up the cigar industry with their Miami-based brand, Tres Lindas Cubanas. With charisma and humor, the sisters tell Alicia about launching their business with only $500, harnessing the power of their Afro-Cuban roots in the cigar market, and why they're doing it all to honor their ancestors.Follow Yvonne and Yvette on Twitter @TresLindasCigar and IG @treslindascubanascigars, and check out Tres Lindas Cubanas! If you loved this episode, listen to Aymée Nuviola for more on Afro-Cuban culture. Show your love and become a Latina to Latina Patreon supporter! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.