10 Minute Masterclass

Season one of 10 Minute Masterclass is officially in the books. With over 85,000 downloads and a spot in the Top 50 Entrepreneur podcasts, Trey Sheneman reflects on the journey so far and shares a sneak peek from his upcoming book, The COMPASS Method. In this episode, Trey introduces the Five A Flywheel—awareness, attraction, acquisition, activation, and advocacy—and explains why building flywheels, not funnels, is the key to long term, compounding growth. Key Takeaways Funnels leak energy, flywheels create momentum. The Five A Flywheel framework: Awareness – Be visible to the right people, not just louder. Attraction – Spark interest with stories and value propositions. Acquisition – First commitment is the midpoint, not the finish line. Activation – Customers must use and experience your value or they churn. Advocacy – Turn customers into evangelists who fuel awareness. Flywheels multiply momentum, funnels drain it. The COMPASS Method book launches in October (hardback), January (paperback). Join the launch team to get an early copy, behind the scenes updates, and exclusive Q&A sessions with Trey. Season two launches in Q4 2025 with interviews from top leaders in marketing, sales, operations, and leadership. Timestamped Highlights [00:00] Celebrating season one: 85,000 downloads and Top 50 podcast rank. [01:00] Why Trey stopped building funnels and started spinning flywheels. [02:00] Breaking down the Five A Flywheel: awareness to advocacy. [03:00] Funnels leak, flywheels compound. [04:00] Sneak peek at The COMPASS Method book and how to join the launch team. [05:00] Season two preview: interviews with world class leaders. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Sometimes the greatest leadership lessons don’t come from boardrooms or business books, they come from home. In this episode of 10 Minute Masterclass, Trey Sheneman shares three powerful lessons he’s learned from raising his son Bear, who has lived with unique medical and developmental challenges. These lessons of patience, celebrating micro wins, and adapting the plan not the goal will reshape the way you lead teams, grow your business, and build culture. Key Takeaways Patience isn’t passive, it’s strategic. Slowing down creates space for growth and ownership. Celebrate micro wins like championships. Small victories compound into culture and momentum. Adapt the plan, not the goal. Let people thrive by leaning into what they love, not forcing rigid paths. Good leadership looks less like running a factory and more like tending a garden, planting, watering, and cultivating growth over time. Timestamped Highlights [00:00] What raising Bear taught Trey about leadership. [02:00] Lesson 1: Patience isn’t passive, it’s strategic. [04:00] Lesson 2: Celebrate micro wins like championships. [06:00] Lesson 3: Adapt the plan, not the goal. [08:00] Why leadership is more like gardening than commanding. [09:30] Final reflections and invitation to connect. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Growth doesn’t always require sweeping transformations. Sometimes the biggest results come from the smallest tweaks. In this episode of 10 Minute Masterclass, Trey Sheneman shares five low cost, high impact ways to improve customer experience and boost revenue. From faster response times to better first impressions, these small hinges can swing very big doors. Key Takeaways Small changes compound into big results when applied consistently. 5 ways to improve customer experience with minimal cost: Speed of Response – Leads go cold fast; respond within minutes to increase conversions. Remove Friction Points – Simplify steps in forms, checkout, or booking flows to reduce drop-offs. Upgrade First Impressions – Packaging, onboarding emails, or lobby experience set the tone for trust. Train for One Thing – Focus onboarding on one skill that drives outsized impact in customer interactions. Repurpose What Works – Take your top performing content or assets and distribute them across more platforms. Operational efficiency is often about auditing the basics, not reinventing the wheel. Momentum builds when you make one improvement at a time. Timestamped Highlights [00:00] A $300 restaurant menu redesign that created the best quarter ever. [02:00] Why small operational tweaks can drive massive ROI. [03:00] Fix #1: Speed of response—automation and AI cut times from hours to minutes. [05:00] Fix #2: Remove friction points—simplify booking flows and add call buttons. [06:00] Fix #3: Upgrade first impressions—trust is set at the first touchpoint. [07:00] Fix #4: Train for one thing, not 10—improve the skill that matters most. [08:00] Fix #5: Repurpose what already works—put your best testimonial everywhere. [09:30] Compounding effect: one small change a month builds momentum. 10MIN Takeaways Newsletter: 10MIN Takeaways Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Nobody builds hype and delivers launches like Apple. But you don’t have to be a trillion dollar brand to launch like they do. In this episode of 10 Minute Masterclass, Trey Sheneman breaks down the five laws of launching like Apple, from creating anticipation to closing with a bang. Packed with real world stories from launches Trey has led, you’ll learn how to apply Apple’s playbook to your own products, services, or offers. Key Takeaways The 5 Laws of Launching Like Apple: Build a Runway – Start teasing early with case studies, behind the scenes content, and value driven problem solving. Use the Four C’s – Every message should communicate Clarity, Credibility, Contrast, or Commitment. Stack Scarcity and Urgency – Combine time limits with quantity limits for maximum momentum. Engineer the Middle Push – Plan a surprise bonus, Q and A, or case study drop to avoid the mid launch slump. Close with a Bang – Up to 50 percent of sales come in the final 24 hours; push hard with countdowns, multiple emails, and even live streams. Real world examples: A 28 day coaching program launch that drove 12,000 Facebook group members and 1,000 sales in week one. A SaaS client who doubled conversions by using a simple contrast graphic. An event launch that sold out 70 percent of tickets in 48 hours with early bird scarcity. A high ticket mastermind launch that added $280k in sales in the final day with last minute pushes. Big lesson: You don’t need Apple’s budget, just their discipline. Timestamped Highlights [00:00] Apple’s secret to anticipation, momentum, and loyalty. [02:00] Law #1: Build a runway with pre launch content and seeding. [03:00] Law #2: The Four C’s of effective launch messaging. [05:00] Law #3: How to stack scarcity and urgency for maximum impact. [07:00] Law #4: Planning a mid launch push to avoid the slump. [08:00] Law #5: Closing with a bang, final 24 hour strategies. [09:30] Why these principles work for small brands too. 10MIN Takeaways Newsletter: 10MIN Takeaways Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

A vision without a plan is just a dream. In this episode of 10 Minute Masterclass, Trey Sheneman walks through the final step of the COMPASS Method: turning research and insights into a strategic 90-day plan. With lessons from startups, coaching clients, and even Spotify’s “bets,” Trey shows why 90-day plans create urgency, build momentum, and keep your team focused on what matters most. Key Takeaways A 12-month plan is a vision, a 90-day plan is a mission. Focus is the secret power of a 90-day plan, it limits distractions and clarifies priorities. Plans that are too long or too complex die in execution. Keep it actionable. Spotify calls their 90-day objectives “bets” you either win or learn, but you always move forward. Use Trey’s 3-question filter to shape your plan: Does it drive Revenue, Retention, or Reach? Can we measure impact inside 90 days? Does it create momentum for the next quarter? A strong plan has five parts: 3 big objectives (not 5, not 2) Key results for each One clear owner per result 30-day milestones Weekly reviews Momentum compounds, small wins stack into breakthroughs. Timestamped Highlights [00:00] NASA countdown and why plans create lift-off. [02:00] The COMPASS Method’s final step: turning insights into action. [03:00] Why 90 days is the sweet spot for urgency and momentum. [04:00] A client’s 60-page plan reduced to 3 clear objectives. [05:00] Spotify’s 90-day “bets” and lessons for every business. [06:00] The 3-question filter: Revenue, Retention, or Reach? [07:00] Domino effect: how small wins stack into momentum. [08:00] How to structure a strategic plan that works. [09:00] A cautionary tale: when teams try to do too much. [10:00] Final reminder: momentum is your greatest multiplier. Previous Episodes Mentioned:  Episode #6: The Comp Set is The Key to Game, Set, Match Episode #10: The 5 Parts of an Ironclad Offer Episode #14: Speak Their Language Or Lose Their Business Episode #22:  How to Build An Ideal Customer Profile that Converts Episode #26:  SWOT for Synthesis – The Step Where The COMPASS Comes Together 10MIN Takeaways Newsletter: 10MIN Takeaways Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

You can have the best marketing, the best sales process, and the best strategy but if your organization is unhealthy, it will all fall apart. In this episode of 10 Minute Masterclass, Trey Sheneman shares leadership insights from Patrick Lencioni’s book The Advantage, revealing why organizational health is the ultimate competitive edge. You’ll learn the four steps to build a healthy team, how to keep clarity alive, and why trust is your growth multiplier. Key Takeaways Great marketing and sales can’t fix a dysfunctional organization. Healthy teams multiply results; unhealthy teams multiply dysfunction. Lessons from Patrick Lencioni’s The Advantage: Build a cohesive leadership team – Centered on vulnerability-based trust, not just predictive trust. Create clarity – Answer the six key questions about purpose, behavior, success, priorities, and roles. Over-communicate clarity – Repetition cements alignment; leaders get tired of saying things before teams get tired of hearing them. Reinforce clarity with systems – Hiring, meetings, and rewards should reflect values and priorities. Growth ceilings are usually health problems, not strategy problems. Clarity builds trust, and trust accelerates growth. Timestamped Highlights [00:00] The greatest competitive advantage: organizational health. [02:00] Why Trey loves Patrick Lencioni’s The Advantage. [05:00] Step 1: Build a cohesive leadership team based on vulnerability-based trust. [06:00] Step 2: Create clarity using six critical leadership questions. [07:00] Step 3: Over-communicate clarity—leaders repeat until teams align. [08:00] Step 4: Reinforce clarity with systems that reflect your values. [10:00] Organizational health as the key to breaking growth ceilings. Grab Patrick Lencioni’s Book, The Advantage here: The Advantage: Why Organizational Health Trumps Everything Else In Business Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Most businesses don’t stall because of bad strategy, they stall because the founder becomes the bottleneck. In this episode of 10 Minute Masterclass, Trey Sheneman uncovers the four common ways founders accidentally slow down their own growth and shares simple frameworks to help you delegate, prioritize, and free your team to scale beyond you. Key Takeaways Founders often become the lid on their own business – the good news? You can fix it. The 4 founder bottlenecks: Decision Bottleneck – Nothing moves without your approval. Solve with decision rights and a RACI chart (Responsible, Accountable, Consulted, Informed). Communication Bottleneck – You’re the go between for every conversation. Solve with meeting rhythms, scorecards, and project management tools like Asana or ClickUp. Task Bottleneck – You say, “They won’t do it like I will.” Solve with buyback rate thinking (focus on $1,000/hr tasks only) and strategic delegation. Priority Bottleneck – You’re the only one who knows what’s important. Solve by teaching your team to prioritize using OKRs, Rocks, and non-fatal decision making opportunities. Growth past $2–3M requires shifting from founder-led to systems-led leadership. The founder’s real job? Vision, strategy, and building leaders – not doing all the work. Timestamped Highlights [00:00] – Most businesses stall because of founder bottlenecks, not bad strategy. [01:30] – The silent killer of scale: being a founder-led business past $3M. [03:00] – Bottleneck #1: Decision overload. Install decision rights. [04:00] – Bottleneck #2: Communication traffic jams. Fix your rhythms and tools. [06:00] – Bottleneck #3: Founder as task martyr. Calculate your buyback rate. [08:00] – Bottleneck #4: Priority hoarding. Teach your team to decide and own goals. [10:00] – Weekly challenge: Audit yourself – where are you the bottleneck? Sponsor: Live Well Vacation Club LiveWellMembership.com  Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Sales is not an art it’s a machine. And like any machine, if one part breaks, the whole system suffers. In this episode of 10 Minute Masterclass, Trey Sheneman walks you through how to diagnose breakdowns in your sales process by looking for three common failure points. If your revenue feels stuck, this is how to find the leaks, fix the friction, and restart the flow. Key Takeaways Sales is an assembly line: lead → conversation → proposal → pitch → close. Revenue often stalls because something breaks at one of three points: Input Problem – You're not generating enough qualified leads. Bad traffic creates unqualified leads. Fix by: Identifying your ICP (Ideal Customer Profile) Choosing the right channels based on where your customer spends time Repositioning your offer if needed         2. Process Problem – Leads go cold, proposals stall, or demos drag on. Fix by: Auditing your follow-up cadence Training your team on objections and urgency Building time-sensitive offers or capacity limits        3. Output Problem – Verbal yes, but no signature. Fix by: Adding risk-reversal (e.g., 30-day guarantee) Improving close technique with next steps and deadlines Clarifying objections early and often Sales doesn’t have to feel mysterious—it can be mapped, measured, and optimized. Timestamped Highlights [00:00] – Sales is an assembly line; traffic jams cost revenue [01:30] – Is sales an art or a science? (Trey votes science.) [03:00] – Leads → Conversations → Proposals → Pitches → Close [04:30] – Breakdown 1: Not enough qualified leads [06:30] – Bad traffic? You're probably on the wrong channel [07:00] – Breakdown 2: Leads not converting smoothly [08:00] – Audit your follow-up, add urgency, train objection handling [09:00] – Breakdown 3: Output problems—verbal yes, no action [10:00] – Add risk reversal, tighten next steps, map your machine Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Most teams treat SWOTs as box checking exercises or forget them entirely. In this episode of 10 Minute Masterclass, Trey Sheneman walks through a smarter, strategic SWOT one that helps you synthesize everything you’ve learned from your brand, your avatar, your messaging, and your funnel. If you're running a growth audit or using the COMPASS Method, this is the step you can’t afford to skip. Key Takeaways Research without reflection is just noise. SWOT is where reflection creates insight. The Compass Method’s “S” stands for SWOT for synthesis, not a generic SWOT. Focus your SWOT specifically on: Competitive position Offer and funnel Messaging Team and tech stack Customer profile The four SWOT zones: Strengths – What’s your unfair advantage? What can competitors not easily replicate? Weaknesses – What’s holding you back or creating drag? Where do leads get stuck? Opportunities – What gaps can you exploit? Where is there growth headroom? Threats – What could derail your progress? Think market shifts, key person risk, or tech disruptors. Translate your SWOT into three priorities using the Keep, Kill, Create filter. Use this analysis to build your next 90-day growth plan. Timestamped Highlights [00:00] – Research without reflection is noise. SWOT helps clarify. [02:00] – Recap of COMPASS framework and why SWOT comes last. [04:00] – Strengths: Where are you winning consistently and why? [05:00] – Weaknesses: What’s clunky, outdated, or losing momentum? [06:00] – Opportunities: Avatar expansion, market gaps, product evolution. [07:00] – Threats: What could derail your current growth? [08:00] – Turn SWOT into a 90-day plan using Keep, Kill, Create. [09:00] – Real example: SaaS company with low awareness and high retention. [10:00] – Final encouragement: Don’t skip the synthesis. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Most leaders obsess over the scoreboard in the boardroom. But the one that really matters is at your dinner table. In this episode of 10 Minute Masterclass, Trey Sheneman shares one of the most personal and important leadership lessons he's learned: if you win at work but lose at home, you still lose. This episode is a call to redefine success beyond business growth and invest in the people who matter most. Key Takeaways If you win at work but lose at home, you still lose. Inspired by Randy Gravitt's book Winning Begins at Home. Don't trade significance for success. Four core principles for leading at home: You can't outwork a broken home life – Business wins won't mask the guilt of neglect. Be a leader, not just a provider – Provision is more than financial; it's emotional and spiritual. Have rhythms and plans at home – Just like work has one-on-ones, budgets, and planning meetings. Redefine your success story – Make sure your legacy is about your family, not just your business. Prioritize connection time: even 30-minute blocks can change how your family feels. Your work team is important, but your home team is the first team. Timestamped Highlights [00:00] – The real scoreboard isn't in the boardroom; it's at home. [01:30] – Trey's personal challenge: balancing a startup with family life. [03:00] – Randy Gravitt’s advice: “If you win at work and lose at home, you lose.” [04:00] – You can’t outwork a broken home life. [05:00] – Being a leader, not just a provider. [06:00] – Building rhythms and plans for family life. [08:00] – Redefining success: legacy over accolades. [09:00] – Personal stories of making family the first team. [10:00] – Final encouragement: lead yourself well. Grab Randy Gravitt’s Book Winning Begins at Home here: Winning Begins at Home by Randy Gravitt Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Too many "strategy meetings" are just status updates with snacks. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how to run high converting strategy meetings that actually produce decisions, clarity, and momentum. Learn the four traits of a real strategic planning session, plus a facilitation framework you can start using with your team immediately. Key Takeaways Strategy meetings should work on the business, not just in it. Bad strategy meetings are expensive procrastination: updates, no decisions, no follow-through. The 4 traits of effective strategic planning meetings: Anchored to objectives – Use OKRs or rocks to set goals and measure red, yellow, green status. Facilitated with a clear agenda – Use the 4 Rs framework: Review, Reframe, Refocus, Realign. Ends with ownership – Assign clear single owners for each task with deadlines and why it matters. Follows a consistent rhythm – Weekly, monthly, or quarterly—publish the cadence in advance. Push for dissent to get true buy-in and avoid groupthink. Visualization is key: whiteboards, scorecards, real data—not guesses. Timestamped Highlights [00:00] – Why most strategy meetings suck: updates with no action. [01:30] – The cost of expensive procrastination. [03:00] – Trait 1: Anchor to objectives, not opinions. [05:00] – Using OKRs or rocks to set and review goals. [06:00] – Trait 2: A clear facilitation agenda using the 4 Rs. [07:00] – Trait 3: End with single-owner commitments. [08:00] – Trait 4: Strategic meetings should follow a set rhythm. [09:00] – Connect strategy meetings to operational meetings for full alignment. [10:00] – Final tips: visualize, use real data, and push for dissent. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Your sales page isn't converting? Odds are, it's not answering the questions your buyer is actually asking. In this episode of 10 Minute Masterclass, Trey Sheneman breaks down the nine must-answer questions that transform browsers into buyers. Whether you’re writing a digital sales page, crafting a sales script, or improving conversion in a funnel, this checklist will help you close more deals.Key TakeawaysGreat sales pages are written for scanners, not readers.Understanding buyer psychology (System 1 vs. System 2 thinking) helps reduce friction.The 9 essential questions every high-converting sales page must answer:- Who is this for? – Signal your ideal customer immediately.- What is this? – Describe your offer clearly and early.- What result will I get? – Use outcome-based language and transformation copy.- Has it worked for others? – Show screenshots, testimonials, or ROI proof.- Why should I trust you? – Add credentials, a founder’s note, or third-party validation.- Do you understand my pain? – Reflect real pain points using Voice of Customer data.- What’s actually included? – Preview your product or offer at a 70% depth.- Who else has used this? – Show structured testimonials and success stories.- What should I do next? – Clear, repeated CTA with next steps and outcomes.Timestamped Highlights [00:00] – If your sales page isn’t converting, it’s missing a critical answer.[01:30] – Why all sales are people-to-people, not just B to B or D to C.[03:00] – System 1 vs. System 2 thinking and how it affects your copy.[04:00] – The #1 mistake: Wrong words or right words in the wrong order.[05:00] – Walkthrough of each of the 9 must-answer sales page questions.[09:30] – Don’t just get clicks; get conversions. Audit your page this week.Grab Thinking, Fast and Slow by Daniel Kahneman here: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Most businesses guess what their customer wants. The best ones? They listen. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how to use Voice of Customer (VoC) research to build high-converting avatars, clarify your message, and write copy that makes your customer feel seen. If you’re building a brand, running campaigns, or refining your offer, this episode is your blueprint.Key Takeaways Stop guessing who your customer is; listen to what they’re already saying.Voice of Customer research turns your copy from megaphone to mirror.Use 5 golden buckets to guide your interviews:- Pains – What were they struggling with?- Desires – What did they want life to look like?- Triggers – What pushed them to take action?- Objections – What hesitations did they have?- Transformation – What changed after buying?Use this statement to summarize your avatar:- “I help [identity] who struggle with [pain] get [desired result] without [objection].”- Apply your customer language across ads, landing pages, content, and pitch decks.- Most brands have more than one avatar; identify your core and secondary profiles.Timestamped Highlights [00:00] – Great marketers don’t guess; they listen.[01:30] – The fifth driver of growth? Maybe, but we focus on the four.[02:30] – Why Voice of Customer is the foundation of your avatar.[03:00] – Shoutout to Ryan Levesque and the book Ask.[04:00] – How to identify your best-fit customers for interviews.[05:00] – The 5 golden buckets of customer research.[06:00] – How to build your avatar profile as a sticky Mad Lib.[07:00] – Use your profile across all marketing and sales touchpoints.[08:30] – Most businesses have more than one avatar; watch the patterns.[09:00] – Sign up for 10 Minute Takeaways for a free VoC interview tool.[10:00] – Final note: If it doesn’t challenge you, it can’t change you.Sign up for 10MinTakeaways here: https://www.10minmc.com/ Grab Ryan Levesques's book Ask here: Ask by Ryan LevesqueWant to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co   

Great teams don’t just happen—they’re built. In this episode of 10-Minute Masterclass, Trey Sheneman shares a powerful leadership lesson from Mark Miller, former SVP of Leadership at Chick-fil-A and author of The Secret of Teams. Trey breaks down how elite teams go beyond talent to build skill, culture, and connection. If you’re building a team that’s not just productive, but powerful—this one’s for you.Key TakeawaysTalent alone isn’t enough—you also need skill development and community.The best teams feel ownership, not just job titles.The 3 ingredients of great teams from The Secret of Teams:- Talent – Get the right people in the right seats. Start with role clarity.- Skill – Provide training, mentorship, and continuous development.- Community – Build belonging through shared wins, personal connection, and fun.Celebrate personal wins—not just KPIs—to create buy-in.Create systems to mentor, upskill, and integrate new team members.Timestamped Highlights [00:00] – The best teams win because of leadership, not just talent.[01:30] – Shoutout to Chick-fil-A and leadership mentor Mark Miller.[03:00] – Summary of The Secret of Teams by Mark Miller.[04:00] – Ingredient 1: Talent – Define roles, hire for culture, and clarify expectations.[06:00] – Ingredient 2: Skill – SOPs, mentorship, and upskilling systems.[07:30] – Celebrate team growth and development publicly.[08:00] – Ingredient 3: Community – Build connection beyond the work.[09:00] – Practical ways to build team community and trust.[10:00] – Final challenge: Ask your team—do they feel like this is their team? Grab Mark Miller’s book The Secret of Teams here: The Secret of Teams by Mark MillerWant to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co   

If you only master one meeting format as a leader, make it this one. In this episode of 10-Minute Masterclass, Trey Sheneman reveals why one-on-one meetings are the single most powerful tool for building alignment, culture, and influence in your organization. He shares how to approach them with clarity—whether you're leading up, out, or down—and the three rules that make every 1:1 more impactful and less awkward.Key Takeaways Most meetings are a waste of time—1:1s are the exception when done well.Great 1:1s aren’t status updates—they’re alignment multipliers.There are three types of 1:1s:- Down (with direct reports): Focus on coaching, clarity, and personal growth. Ask: What’s going well? Where are you stuck? What do you need from me? Where are you trying to grow?- Out (with peers): Focus on collaboration and cross-functional clarity. Ask: What’s your top priority? How can we support each other? Are we creating roadblocks?- Up (with your boss): Focus on influence and proactivity. Come prepared with wins, blockers, and clear asks. Ask: Where do you want more visibility from me?The 3 rules for running effective 1:1s:- Own the agenda—come prepared.- Go below surface level—talk real blockers, growth, and clarity.- Track meeting progress—not just project progress.Timestamped Highlights[00:00] – The most important meeting in your calendar each week.[01:30] – Why most meetings are inefficient—but 1:1s are the exception.[02:30] – The goal of 1:1s is alignment, not updates.[03:30] – Leading down: Coaching and clarity for direct reports.[05:00] – Questions to ask your team: What's going well? Where are you stuck?[06:00] – Leading out: Collaborate across teams and build trust.[07:30] – Leading up: Influence your manager by bringing clarity and solutions.[08:30] – 3 universal rules for running great 1:1s.[10:00] – Final challenge: Apply these approaches and multiply your leadership.Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co   

Objections aren’t rejection—they’re hesitation. And handling them well might be the single biggest lever for increasing your close rate. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the four most common objections that stall deals—and the exact way to handle each one with empathy, clarity, and confidence. If you're in sales, marketing, or just trying to grow your business, this episode is pure gold.Key Takeaways: Objections often mean interest—they're just questions you haven't answered yet.Every great closer knows how to turn friction into conversion.The four most common objections:- Price – Reframe the value. Ask “Compared to what?” and follow up with ROI stories.- Timing – Acknowledge, then ask “What changes between now and then?” Prove urgency.- Trust – Don’t push. Prove. Share testimonials or guarantees, then ask what still feels risky.- Approval – Help them champion your offer. Provide assets, offer second calls, and prep for decision-makers.- All objections can be handled using this format: Empathize → Reframe → Reinforce.Timestamped Highlights[00:00] – Objections aren’t rejection—they’re doorways to the deal.[01:00] – Sales driver focus: Nos are common, but scale depends on handling them.[02:00] – Objections = unanswered questions in the sales process.[03:00] – Objection #1: Price – Ask “Compared to what?” and reframe with proof.[05:00] – Objection #2: Timing – “What changes between now and then?” Create urgency.[06:30] – Objection #3: Trust – Send proof, then ask what still feels unclear or risky.[08:00] – Objection #4: Approval – Empower champions with assets and schedule next steps.[09:00] – The objection playbook: Empathize → Reframe → Reinforce.[10:00] – Final challenge: Track your objections this week. What buckets do they fall in?Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co   

If your growth marketing isn’t working, the problem might not be strategy—it might be structure. In this episode of 10-Minute Masterclass, Trey Sheneman walks through the "Personnel" layer of the COMPASS Method and breaks down why most businesses are built upside-down when it comes to marketing teams. Learn how to split your brand and growth functions so each can thrive, and discover why momentum comes from the right balance of magnet and engine.Key Takeaways Growth marketing fails when the wrong people—or the wrong setup—are in place.Most early-stage businesses rely on one marketer or one agency to do everything. It doesn’t work.Effective growth marketing has two roles:- The Magnet (Brand) – Pulls in attention and trust. Driven by content strategy.- The Engine (Growth) – Converts interest into revenue. Driven by paid media and CRO.- These two roles require different skill sets, tools, and KPIs.- One person doing both will burn out—or worse, underperform silently.Timestamped Highlights[00:00] – Growth marketing without the right personnel becomes expensive and ineffective.[01:00] – Welcome + sponsor shoutout: LiveWell Vacation Club.[02:00] – The two common mistakes early-stage businesses make.[03:00] – Why most marketers and agencies aren’t built to do everything.[04:00] – Great marketing = Magnet (brand) + Engine (revenue).[05:00] – Brand team: Building trust and demand with long-term content plays.[06:00] – What metrics matter for a Magnet team? Think followers, sentiment, engagement.[07:00] – Growth team: Driving conversion and sales through funnels, ads, and CRO.[08:30] – Metrics for the Engine: ROAS, funnel conversion rate, revenue lift.[09:00] – The fix: split the roles, assign clear KPIs, and build momentum from both sides.[10:00] – Final challenge: Can you separate brand and growth functions in your org?Sponsor: Live Well Vacation Club LiveWellMembership.com Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Want to grow faster than 99% of the people you meet? Learn from everyone. In this episode of 10-Minute Masterclass, Trey Sheneman shares a game-changing mindset he picked up while working with leadership coach Brendon Burchard: be a "maverick with mentors." Trey breaks down how adopting a posture of humble curiosity and intentional generosity accelerates your growth, expands your influence, and keeps you grounded in any leadership season.Key TakeawaysMost people chase the perfect mentor—instead, become someone who learns from everyone.Trey’s leadership framework: Mavericks with Mentors.- Humble Curiosity – Ask more questions than you give answers.- Intentional Generosity – Mentor others, share what you’ve learned.Three ways to apply this mindset:- Value curiosity over certainty—junior team members have powerful insights.- Turn your ego off and your ears on—growth starts with listening.- Give to grow—teach what you’ve learned to reinforce your own mastery.- The three types of mentorship: direct, indirect, and situational.Timestamped Highlights[00:00] – Growth accelerates when you learn from everyone.[01:00] – Sponsor shoutout: LiveWell Vacation Club.[02:30] – Trey’s time at GrowthDay with Brendon Burchard.[03:00] – “Mavericks with Mentors”—Brendon’s phrase that shaped Trey’s leadership.[04:30] – Humble curiosity: You can learn from anyone.[05:30] – Intentional generosity: Mentor anyone, anywhere.[06:00] – Curiosity over certainty: Junior team members have wisdom too.[07:30] – Ego off, ears on: Why confident leaders level up faster.[08:30] – Mentor maps, and how to keep growing across life domains.[09:15] – The power of teaching and creating legacy.[10:00] – Final challenge: Learn from everyone. Teach what you know.Sponsor: Live Well Vacation Club LiveWellMembership.com Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

If your team doesn’t know what winning looks like, they’ll aim for staying busy. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks how to build a simple but powerful scorecard that keeps your team focused, aligned, and accountable. Learn the five components of a growth-driven scorecard and the weekly rhythm to keep your business executing, not just planning.Key Takeaways - Vision is exciting, but execution pays the bills—scorecards drive execution.- The moment your team starts measuring, growth becomes predictable.5 components of a powerful scorecard:- Lagging Metrics – What already happened (revenue, churn, customer count).- Leading Metrics – What’s coming up (pipeline, demos, calendar).- Ownership – One person per metric—no shared responsibility.- Traffic Lights – Color-coded status (green = on track, yellow = needs attention, red = off track).- Visibility – Ask: what’s on track, what’s off, and what’s the plan? Avoid these 3 mistakes: too many metrics, no context, and no action plan.Timestamped Highlights[00:00] – Busy teams aren’t always winning—scorecards fix that.[01:00] – LiveWell Vacation Club sponsor shoutout.[02:30] – Goals are great, but tracking them is where growth happens.[03:30] – Lagging Metrics: Rear-view insight on what’s already happened.[04:15] – Leading Metrics: Forecasting what’s ahead.[05:30] – Ownership: Assign one owner per metric. No exceptions.[06:30] – Traffic Light Status: Use color to track the health of your KPIs.[07:30] – Weekly Reviews: Quick, focused meetings to fix what’s off.[08:00] – Mistake #1: Tracking too many things. Keep it simple.[08:30] – Mistake #2: Metrics without context. Down from what? Why?[09:00] – Mistake #3: No action plan. Always show up with a next step.[10:00] – Final thought: If you can’t see it, you can’t scale it.Sponsor: Live Well Vacation Club LiveWellMembership.com Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Cold DMs are dead—and your calendar won't fill itself. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down five creative and high-converting appointment-setting strategies that actually work. Whether you're a solo founder or sales pro filling your own pipeline, these techniques help you stand out and start more conversations that convert. Key Takeaways- Booking sales calls doesn’t come from aggression—it comes from alignment.- Cold messages need personalization, creativity, and real value to stand out.Resources MentionedWant to personalize outreach without being annoying? Below are the five appointment-setting frameworks Trey walks through in this episode — each one is designed to align value with attention (instead of pushing your offer too hard):1. Want One? Share a teardown, case study, or before/after carousel. Prompt: “Want one? DM me the word ‘audit.’”2. The Loom Bomb Record a 30–45 sec video using Loom showing their website/ad and dropping 1 useful idea. Prompt: “If that was helpful, I’ve got 3 more. Want to brainstorm?”3. Comment Ladder DM Post spicy content. DM people who engage with: “Saw your comment — mind if I share a quick idea I didn’t want to post publicly?”4. Assessment/Scorecard Funnel Build a quiz or scorecard using tools like:- ScoreApp- Bucket.ioOffer it free. Then: “Want help reviewing your results?”5. Referral ChainEnd every call with: “Do you know 2 people who’d get value from this?” Book a meeting from a meeting. Bonus if you incentivize it. Timestamped Highlights[00:00] – Cold DMs are dead—creative outreach wins now.[01:00] – Quick sponsor shoutout: Live Well Vacation Club.[02:30] – Who this episode is for: appointment-based, presentation-driven sellers.[04:00] – Big idea: Booking comes from alignment, not aggression.[05:00] – Play #1: Want One – Reverse outreach with relevant assets.[06:00] – Play #2: Loom Bomb – Show value, then offer a brainstorming call.[07:00] – Play #3: Comment Ladder – DM based on public post engagement.[08:00] – Play #4: Assessment Tool – Provide insights before the ask.[09:00] – Play #5: Referral Chain – Use meetings to open more doors.[09:45] – Bonus: Make every message personal, clear, and curiosity-driven.[10:00] – Final challenge: Pick one play, run it for 7 days, and watch what happens.Sponsor: Live Well Vacation Club LiveWellMembership.com Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

If your message sounds like everyone else in your industry, congratulations, you’re invisible. In this episode of 10-Minute Masterclass, Trey Sheneman shows you how to clarify your messaging so it converts. Learn the five Cs of messaging that will help your brand stand out, build trust, and drive more action from the moment someone lands on your website. Key Takeaways- Clear messaging beats clever—confused customers don’t convert.- Messaging is your first conversion layer, before pricing or funnels.- Your messaging should answer two questions: Why should I care? Why should I act now?The 5 Cs of messaging:- Clear – Speak simply, with benefit-driven language.- Customer-Centric – Say "you," not "we." Focus on their problem.- Credible – Let social proof and testimonials do the talking.- Compelling – Use stories and emotion to hook people.- Consistent – Align your messaging across all platforms. Timestamped Highlights [00:00] – If you sound like everyone else, you’re invisible. [01:00] – Introducing our sponsor: Live Well Vacation Club. [03:00] – Messaging is your first conversion layer—don’t ignore it. [04:00] – The cost of confusion: why unclear messaging kills sales. [05:00] – Clear: Is your headline simple enough for a 7th grader? [06:00] – Customer-Centric: Count your "we’s" vs. your "you’s." [07:00] – Credible: Use social proof, case studies, and third-party validation. [08:00] – Compelling: Why emotion and storytelling drive conversions. [09:00] – Consistent: Misaligned messaging creates friction and kills trust. [09:30] – Trey’s 3 quick wins to clarify your message this week. Sponsor: Live Well Vacation Club LiveWellMembership.com  Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Great leadership isn’t built on titles, it’s built on trust. In this episode of 10-Minute Masterclass, Trey Sheneman shares the most impactful leadership lesson he learned while working under Dave Ramsey at Ramsey Solutions. Trey breaks down how trust is the true accelerator of business growth and walks through a five-part framework to help you become a more trustworthy, effective leader.Key TakeawaysBusiness moves at the speed of trust, without it, everything slows down.Authenticity is non-negotiable for leadership that lasts.Trey’s TRUST framework for leadership:- Transparent – No hidden agendas. Communicate openly and often.- Relatable – People follow people, not titles. Build real relationships.- Unwavering – Be bold and consistent, especially under pressure.- Skillful – Lead with competence, not just vision.- Tactful – Deliver feedback with kindness and clarity. Praise publicly, correct privately. Timestamped Highlights [00:00] – Great leadership is built on trust, not titles.[01:00] – Inside the Core Four Drivers of Growth: Today’s focus is leadership.[02:15] – The truth about Dave Ramsey’s leadership style and authenticity.[03:00] – The game-changing leadership lesson: Business moves at the speed of trust.[04:00] – TRUST breakdown begins: The 5 pillars of trusted leadership.[05:30] – Transparent: Over-communicate the wins, losses, and vision.[06:30] – Relatable: Lead by walking around and owning your failures.[07:30] – Unwavering: Bold decision-making and consistency through chaos.[08:15] – Skillful: Keep your edge, competence creates confidence.[09:00] – Tactful: Be direct without damaging morale. Praise publicly, correct privately.[10:00] – Weekly challenge: Which part of TRUST do you need to strengthen?Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

AI isn't here to replace business leaders...it's here to make them better. In this episode of 10-Minute Masterclass, Trey Sheneman dives into how founders and operators can integrate AI into their operations to improve efficiency, speed up decision-making, and unlock growth. Whether you're new to AI or already experimenting, this episode will help you level up how you lead and operate.Key Takeaways- AI can be your strategic copilot—not just a tool for automation.- Three categories of AI for operations: Predictive, Analysis, and Automation.- Use predictive AI to spot patterns, uncover insights, and make faster decisions.- Use analysis AI to filter noise, clarify signals, and refine strategy.- Use automation AI to delegate repetitive tasks and improve efficiency.- Don’t just collect data—use AI to extract insights and drive action. Timestamped Highlights[00:00] – AI isn’t here to replace you but to enhance your leadership.[01:15] – The Core Four Drivers framework and why today is all about operations.[02:00] – Why AI is more than automation—it’s a decision-making tool.[03:30] – Predictive AI: Using tools to surface patterns and implications faster.[05:00] – Real-world example: Amazon’s AI use in shipping and logistics.[06:00] – Analysis AI: AI as a signal tuner for your business.[07:00] – Tools like Crayon, SEMrush, and advanced SEO AI stacks.[08:00] – Automation AI: Where to delegate repeatable tasks to AI systems.[09:00] – Copywriting, customer support, and chatbot use cases.[10:00] – Final thoughts: Pick one area to start using AI and commit to action.Mentioned Tools & ResourcesWant to explore the tools Trey mentioned in this episode? Here are the ones he’s using inside Herald to supercharge operations:- Crayon – Competitive intelligence to track your market without the noise (https://www.crayon.co)- SEMrush – AI-powered SEO research and keyword analysis (https://www.semrush.com)- Drift – Conversational AI for sales and customer support (https://www.salesloft.com/platform/drift)- Intercom – AI-enhanced customer support tools and chatbots (https://www.intercom.com)- Jasper – AI copywriting platform for blogs, emails, and landing pages (https://www.jasper.ai)- Copy.ai – Write product descriptions, emails, and marketing copy faster (https://www.copy.ai)- Claude – A powerful AI assistant for research, writing, and thinking (https://claude.ai/) Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Persuasion isn’t about pressure—it’s about serving. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the three sales techniques that top-performing teams use to pull people in, not push them over the edge. Drawing on insights from his time with brands like Dave Ramsey’s, Trey explains how authority, contrast, and commitment form the foundation of a high-converting, service-first sales approach.Key Takeaways- The best salespeople don’t convince—they help people conclude on their own.- Authority means showing up as a teacher, not just an expert.- Contrast creates clarity—good, better, best models help prospects choose.- Micro-commitments (trials, quizzes, assessments) build momentum toward purchase.- Emotion drives decisions—logic justifies them. Start with empathy. Timestamped Highlights[00:00] – Persuasion isn’t about pressure—it’s about pulling people in.[01:00] – A service-first sales mindset: what Trey learned from Dave Ramsey’s team.[02:30] – Why logic justifies, but emotion drives purchases.[03:45] – Authority: Experts talk, but authorities teach.[05:00] – Build trust with content and social proof.[06:00] – Contrast: How pricing and product tiers increase conversions.[07:30] – Why offering multiple options is more effective than yes/no selling.[08:00] – Commitment: Pre-sell through micro steps and progressive engagement.[09:15] – Recap: Authority, contrast, and commitment = persuasive sellingWant to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Great marketing doesn’t start with ads—it starts with an offer that’s too good to ignore. In this episode of 10-Minute Masterclass, Trey Sheneman dives deep into offer mapping, one of the most crucial parts of the COMPASS Method. Learn the five components of an ironclad offer and how to craft one that drives conversions and stands out in a crowded market.Found value in this show? Don't forget to leave a review.Key Takeaways- An ironclad offer is the foundation of effective marketing.- Five core components: Promise, Guarantee, Stacked Value, Differentiation, and Call to Action.- A compelling promise should speak directly to the customer’s desired outcome.- Irresistible guarantees reduce risk and build trust.- Stacked value makes your offer a no-brainer—think bonuses, not discounts.- Clear differentiation helps you own your lane in the market.- Scarcity and urgency amplify the impact of your CTA.Timestamped Highlights[00:00] – Great marketing starts with an irresistible offer, not ads.[01:00] – Why every growth problem maps back to one of the Core Four Drivers.[02:15] – Why business owners overestimate their offers—and how to fix it.[03:00] – The five-part framework for crafting an ironclad offer.[04:00] – Domino’s “hot and fresh in 30 minutes” promise and what you can learn.[05:15] – Irresistible guarantees that crush buyer hesitation.[06:30] – How Zappos, Costco, and home service brands reverse risk.[07:15] – The power of stacked value: bonuses vs. discounts.[08:00] – Clear differentiation: why owning a lane matters.[08:45] – Compelling calls to action that drive urgency and action.[09:30] – Audit your offer using this 5-part checklist. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald –  https://www.weareherald.co/  Want to connect with Trey for a follow up question? Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗 https://www.weareherald.co/compass  Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗 https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

Every leader faces failure, but the best ones embrace it as the cost of growth. In this episode of 10-Minute Masterclass, host Trey Sheneman kicks off a new leadership series with the greatest leadership lesson he learned from John Maxwell: "The more you do, the more you fail. The more you fail, the more you learn. The more you learn, the better you get."Trey breaks down how failure can be leveraged as a tool for success and why pushing beyond comfort zones is the key to leadership growth. If you're leading a team or building a business, this episode is a must-listen.Found value in this show? Don't forget to leave a review.Key Takeaways- Failure is the tax you pay for growth—embrace it as a learning tool.- Leaders must take action, not wait for the "perfect time"—because it doesn’t exist.- The best leaders review their failures and extract lessons to refine their strategies.- Conducting debriefs with your team after major initiatives ensures continuous learning.- Growth is a cycle—do, fail, learn, improve, and repeat.- Why Michael Jordan, Thomas Edison, and Jeff Bezos thrived despite countless failures. Three additional leadership insights from John Maxwell that every leader should know. Timestamped Highlights- [00:00] – Failure is the tax for growth—Trey’s biggest lesson from John Maxwell.- [01:30] – The power of Maxwell’s quote: "The more you do, the more you fail..."- [03:00] – Why action beats over-planning—real success comes from execution.- [04:15] – The importance of embracing imperfect action as an entrepreneur.- [05:45] – How debriefs help teams learn from mistakes and improve faster.- [07:00] – Why growth is an ongoing loop: ideate, implement, iterate, innovate.- [08:15] – The Amazon Fire Phone failure and how it led to the success of Alexa.- [09:00] – Three additional leadership lessons from John Maxwell.Want to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Are you ready for predictable growth in your business? Check out the COMPASS:🔗 https://www.weareherald.co/compassWant to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

Most businesses are great at setting goals but bad at hitting them. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the Single Framework that Solves 90% of Ops Problems: OKRs. It's a powerful system for turning strategy into execution and ensuring your business achieves what it sets out to do.Found value in this show? Don't forget to leave a review.Key Takeaways:- The difference between vision, mission, strategy, and execution—and why businesses often struggle with the last step.- How OKRs bridge the gap between strategic thinking and operational execution.- The two types of OKRs: Commitment OKRs (to sustain today’s business) and Aspirational OKRs (to build the business of tomorrow).- The five rules for making OKRs effective: Keep them simple, measurable, owned, public, and reviewable.- Why balancing execution with big-picture strategy leads to predictable business growth.  Timestamped Highlights- [00:00] - Introduction to why businesses struggle with goal execution.- [01:30] - OKRs and Operational excellence.- [03:00] - The COMPASS Method (Promotion).- [03:20] - OKR Systems that are specific and create accountability. - [05:15] - Commitment vs. Aspirational OKRs: The key to sustainable and scalable growth.- [07:45] - How to structure and implement OKRs in your business.- [09:00] - The five critical rules for making OKRs work.Want to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Are you ready for predictable growth in your business? Check out the COMPASS:🔗 https://www.weareherald.co/compassWant to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

People don’t buy products—they buy how those products make them feel–Conviction, Belonging, Humor, Hopefulness, Nostalgia.In this episode of 10-Minute Masterclass, Trey Sheneman dives into the psychology of effective selling and how emotion-driven marketing can drive conversions. From years of experience running ads across multiple platforms, Trey reveals the five core emotions that influence purchasing decisions and how to use them to increase sales.Found value in this show? Don't forget to leave a review.Key Takeaways- Why emotion is the first and most powerful driver of sales decisions.- The five emotions that move people to buy: Hopefulness, Belonging, Conviction, Nostalgia, and Humor.- How to align your messaging with the emotional state of your ideal customer.- How brands like Nike, Tesla, and Old Spice leverage emotions to dominate their markets.- Why testing different emotional appeals can significantly boost conversions.Timestamped Highlights- [00:00] – People buy how products make them feel—not just the products themselves.- [01:00] – The role of advertising as the bridge between marketing and sales.- [02:00] – How the brain processes information emotionally before logically.- [03:00] – The five emotions that drive conversions and real-world brand examples.- [04:00] – How to determine the right emotion for your customer and product.- [06:00] – The power of pairing emotions for a stronger impact (e.g., Nostalgia + Hopefulness).- [09:00] – Final thoughts: Speak to the emotional side of the brain to make buying easier.Want to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Are you ready for predictable growth in your business? Check out the COMPASS:🔗 https://www.weareherald.co/compassWant to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

Every business competes, whether they realize it or not. But many brands fail to analyze their competition correctly, limiting their growth potential. In this episode of 10-Minute Masterclass, host Trey Sheneman breaks down the 5 P’s of Competitive Set Analysis—a framework for understanding both direct and indirect competition so you can position your brand to win.Whether you're an early-stage founder or scaling a business, you can’t out-market what you don’t understand. Learn how to evaluate pricing, positioning, product, perception, and promise to identify your unique advantage and dominate your market.Found value in this show? Don't forget to leave a review.Key Takeaways- Why competitive set analysis isn’t just about direct competitors- How to identify indirect competitors stealing your customers' attention- The 5 P’s of Competitive Analysis and why they matter- How pricing and positioning shape customer perception- Why the right promise can remove hesitation and increase sales Timestamped Highlights- [00:00] – Your competition may not be who you think it is.- [01:00] – Direct vs. indirect competition: understanding the difference.- [02:30] – The 5 P’s of Competitive Set Analysis: Pricing, Positioning, Product, Perception, and Promise.- [04:00] – How pricing strategy impacts brand perception and market position.- [06:00] – Positioning examples: How Tesla and Toyota differentiate.- [07:00] – Commercial Break: What is the COMPASS Method, and how can it help your business grow?-[08:00] – Perception is reality: What customers believe about your brand matters.- [09:30] – Final takeaway: Find your competitive edge and own it. Want to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Are you ready for predictable growth in your business? Check out the COMPASS:🔗 https://www.weareherald.co/compassWant to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

The words you use as a leader can build your team up or break them down. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the art of giving effective feedback—a critical skill for any business leader. Whether you’re running a startup or leading inside a nine-figure brand, how you deliver feedback directly impacts team performance, culture, and growth. Trey shares his personal journey of learning how to give and receive feedback the right way, breaking down a proven framework to make feedback clear, constructive, and actionable.If you want to strengthen your leadership skills and create a culture of growth, this episode is for you.Found value in this show? Don't forget to leave a review.Key Takeaways- Why most leaders struggle to give feedback effectively—and how to fix it.- How to give feedback that builds confidence instead of tearing people down.- The three essential elements of good feedback: Clarity, Constructiveness, and Delivery.- Why great feedback sometimes hurts, but never harms.- How to use the SBI Model (Situation, Behavior, Impact) to give structured, actionable feedback. Timestamped Highlights- [00:00] – How feedback can make or break your team’s performance.- [01:30] – Trey’s personal lesson on learning to receive and give feedback.- [03:00] – The biggest mistake leaders make when delivering feedback.- [05:00] – The three essential elements of effective feedback.- [06:30] – Why feedback should be clear, constructive, and delivered in the right setting.- [07:15] – The power of one-on-one feedback vs. public feedback—and how to know the difference.- [08:30] – How to use the SBI Model (Situation, Behavior, Impact) to structure feedback.- [09:00] – Final takeaway: Feedback is an art—master it, and you’ll unlock the potential of your team. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

The difference between a chaotic business and a smooth-running machine? Reducing drag. In this episode of 10-Minute Masterclass, Trey Sheneman shares a real-world lesson from Chick-fil-A on how project management can make or break a business. Whether you're a solopreneur or scaling past $5M, optimizing workflow, efficiency, and team bandwidth is the key to unlocking growth. Trey breaks down the two T’s of project management—Technology and Team—and why hiring the right project manager can be a game-changer.If your business constantly feels behind, it’s time to eliminate the bottlenecks.Found value in this show? Don't forget to leave a review.Key Takeaways- Why drag is the hidden killer of business efficiency—and how to spot it.- What Chick-fil-A’s operational systems teach us about project management.- The two T’s of project management: Technology (tools) and Team (people).- The best project management tools (ClickUp, Asana, Basecamp) and how to use them.- When and why to hire a project manager—and how it can unlock scalable growth. Timestamped Highlights- [00:00] – What separates a chaotic business from a smooth-running machine? Reducing drag.- [01:30] – How Trey ended up working inside Chick-fil-A stores—and what he learned.- [03:00] – The hidden system behind Chick-fil-A’s speed and efficiency.- [05:45] – Why every business needs structured project management—no matter the size.- [06:30] – The best tools for project management and how to choose the right one.- [07:15] – Why the right project manager can transform your business operations.- [08:30] – How tracking workflow and reducing inefficiencies creates sustainable growth.- [09:00] – The big takeaway: Efficiency isn’t accidental—build the right systems. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

Marketing to everyone is marketing to no one. Growth-focused businesses market to an audience of one. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down how to create your Ideal Customer Profile (ICP)—the key to higher conversion rates, better retention, and scalable sales growth. Using real-world case studies, Trey walks through a four-step process for identifying, refining, and testing your ICP so your sales team can close more deals with less effort. If you’re serious about increasing sales efficiency and customer loyalty, this episode is a must-listen.Found value in this show? Don't forget to leave a review.Key Takeaways: - Why most businesses get ICPs wrong—and how that leads to wasted time and money.- The four-step framework for defining your ICP: demographics, psychographics, triggers, and validation.- Why customer pain points and decision-making processes matter more than surface-level data.- The power of refining and testing your ICP over time—it’s not a one-and-done process.- How a company scaled 250x in one year by focusing only on its best-fit customers. Timestamped Highlights- [00:00] – Why marketing to everyone is marketing to no one.- [01:30] – Defining an Ideal Customer Profile (ICP)—and why it’s essential for scaling.- [03:00] – The four steps to building an ICP that actually works.- [04:15] – Step 1: Demographics—why this is the starting point but not the finish line.- [05:45] – Step 2: Psychographics—understanding customer pain points and emotional drivers.- [06:30] – Step 3: Triggers—what makes someone ready to buy right now.- [07:15] – Step 4: Validation—testing, refining, and iterating your ICP over time.- [08:30] – Why nailing your ICP turns transactional businesses into relationship-driven flywheels.- [09:00] – Final takeaway: Your ICP isn’t static—your business grows when your ICP evolves. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

If you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you?In this episode of 10-Minute Masterclass, Trey Sheneman introduces The COMPASS Method, a proven seven-step process for diagnosing and improving your marketing strategy. Built from real-world experience across startups and nine-figure brands, this method helps business owners create a clear, strategic path to predictable growth.If you want to eliminate wasted marketing spend, tighten your positioning, and drive better business results, this episode is for you.Found value in this show? Don't forget to leave a review. Key Takeaways- Why most businesses operate without a clear marketing roadmap—and why that’s a mistake.- The COMPASS Method: a seven-step audit framework that reveals blind spots and opportunities.- How to identify weaknesses in your messaging, targeting, and customer journey.- The power of quarterly strategic planning to focus resources on what moves the needle.- Why the biggest marketing breakthroughs come from refining strategy—not just execution. Timestamped Highlights- [00:00] – Why growth requires clarity, alignment, and direction in marketing.- [01:30] – The origin of The COMPASS Method and how it transformed businesses.- [03:00] – The seven steps of The COMPASS Method and how they build on each other.- [04:15] – How to conduct a competitive set analysis to see where you stand.- [05:00] – The importance of mapping your customer experience to eliminate friction.- [05:45] – Promo: Ready for predictable growth? Learn more about The COMPASS Method—email Trey at [email protected] [06:00] – Why messaging and positioning should come from your market, not your mind.- [07:15] – How to use a SWOT analysis to refine marketing execution.- [08:30] – The quarterly strategic plan—turning insights into focused action.- [09:00] – Why The COMPASS Method is the most valuable marketing exercise you can do. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

Every business growth challenge comes down to solving problems in marketing, sales, operations, or leadership—the four core drivers of predictable business growth. 10-Minute Masterclass exists to deliver real-world, no-fluff business strategies that founders and business leaders can apply immediately. In this pilot episode, host Trey Sheneman shares his personal journey—from scaling marketing agencies to leading inside nine-figure brands—and why this podcast is built to serve entrepreneurs, operators, and business leaders looking to grow. If you’re building, this show is for you.Found value in this show? Don't forget to leave a review. Key Takeaways- The four core drivers of business growth and why every problem ties back to them.- How real-world experience, not theory, shaped this podcast.- The goal of the show—quick, actionable lessons designed for busy founders and executives.- Why business success is about learning, executing, and refining at every stage.- The MC influence behind the show—expect direct, no-fluff insights (with the occasional hip-hop reference). Timestamped Highlights- [00:00] – Why business growth always comes from solving problems in marketing, sales, operations, or leadership.- [01:30] – Trey's background—from scaling agencies to leading inside major brands.- [03:00] – The inspiration behind 10-Minute Masterclass—real-world lessons, not theories.- [04:15] – Who this podcast is for—builders at every stage, from early entrepreneurs to executives.- [05:45] – What to expect: one weekly, high-density, 10-minute episode with actionable takeaways.- [06:30] – The influence of Trey’s hip-hop background—expect an MC-style delivery.- [07:15] – How to get involved—subscribe, share, and send in topic requests. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co    

10 Minute Masterclass = Timeless business principles.This is Trey Sheneman giving everything of himself to this community.  As Host and Lead Emcee here’s what he'll deliver: - Bite-sized lessons. - No Fluff.  - Bold Strategies. - Solutions to Today’s Business Problems.  If you’re a business builder – this show was built for you.|Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co