7 Figure Cruise Business

PODCAST · business

7 Figure Cruise Business

I've sold more than $25m in cruises, working part-time. Whether you’re a seasoned cruise pro who wants to elevate your cruise planning services, a total newbie who wants to start selling cruises on the right foot, or an advisor who just wants to add this profitable trip type to your portfolio, you’re in the right place. We're talking about the business of selling cruises.

  1. 19

    How to Choose the Right Cabin Location For Your Clients

    My favorite free tool for choosing cabins with confidence: cruisedeckplans.comMy favorite text shortcut tool: Text BlazeMy text shortcut for an advisory about "guarantee" cabins:A guarantee means that the cruise line will choose the location of your cabin.  It can be assigned at any time until check-in at the pier and cannot be changed unless you purchase an upgrade (if available).In this episode, Korrine breaks down how to choose the right cruise cabin for every client and why it's one of the most overlooked ways advisors build authority and lock in clients for life. She covers the key questions to ask during intake, the truth about decks and motion, what to look for above and below a cabin to avoid noise nightmares, how to handle family and group bookings, and why guarantee cabins deserve a serious conversation (with documentation to match). Plus, she shares the free tool she uses every single time she picks a cabin, along with the exact verbiage she adds to invoices when a client books a guarantee.

  2. 18

    How To Compete With That Big Warehouse Store (you know the one)

    You've done the research, built the relationship, and then your client casually mentions they found a deal at that big warehouse store. Ouch. In this episode of Ship Shape, Korrine tackles one of the most common frustrations in cruise sales and gives you the exact framework to respond with confidence.You'll learn how to clearly articulate your value beyond price, why some clients just aren't your people (and that's fine), how to involve your BDM when you want to compete, and why having a ready-to-go email template can save your sanity.Bottom line: they're great for bulk paper towels. You're great for planning the trip of a lifetime.

  3. 17

    How I’d Build a High-Volume, Life-First Cruise Business in Today’s Market

    In this episode, I’m walking you through the strategy I would use if I were building from scratch in today’s market, with everything I know now. We’re talking marketing that actually works in 2025, how I’d attract the right clients without becoming a deal slinger, and why email lists and human connection matter more than ever.I break down how I’d approach mass market vs premium and luxury cruises, where I’d focus my time for the fastest momentum, and why “easy to sell” does not mean “less valuable.” We dig into client experience, from consult calls and proposal styles to trip prep systems that turn clients into superfans without burning you out.I also share how I’d structure operations, when I’d hire admin (and why I’d skip building a team), plus how I’d use systems, automation, and data to create a high-volume cruise business that still leaves room for a life.If you’ve ever wondered how to simplify, focus, and build a profitable cruise business faster and smarter, this episode is your roadmap.

  4. 16

    When Your Business Outgrows Your Brain

    Visit travelbizboss.com to learn more about our servicesGuest: Sydney Schellinger, Owner of The Poodle Booked It Travel AgencyThis week, Korrine sits down with Sydney Schellinger for a very real conversation about the messy middle of systems. They talk about what happens when your sales grow faster than your structure, how to stop relying on memory, what to do when a tool you paid for is not working, and the tiny steps that help you rebuild without burning out.If you have ever felt like you are one trip away from dropping a ball, this one will hit home.

  5. 15

    Tailoring Your Sales Strategy to Personality Type with Jenn Lee

    Resources: Webinar about the BOLT frameworkLegacy Driven Facebook PageSome clients love details, others just want the big picture. Jenn Lee joins Korrine to break down how to read your clients and match your proposal and follow-up style to their personality, not yours.

  6. 14

    Scaling Stories: Donovan Davis

    Visit cruisebusinessblueprint.com to learn more about CBB and join us. Doors close on September 27th, so get in here!In this episode, you’ll hear how Donovan:Used Cruise Business Blueprint to build workflows that stopped client ghosting and kept proposals moving.Picked cruises as his lane, which cut noise, boosted confidence, and sped up delivery.Turned straight-talk videos into daily leads without trends or gimmicks.Requires a quick intro call to filter tire kickers and convert at a high rate.Handles non-cruise requests while protecting his focus and reputation, andBuilt a powerful digital network for mentorship and momentum from the road.If you’re juggling all the things and wondering if focus plus repeatable systems could be your freedom, this conversation is your green light. Grab a notebook, get inspired by few of Donovan’s moves, and if you want the same easy-to-implement foundations he used, visit cruisebusinessblueprint.com

  7. 13

    The Oh-So-Juicy Cruise Booked Workflow

    Register for my free webinar:⁠9/17 at 12pm EST⁠⁠9/22 at 1pm EST⁠Registered guests will receive the replay BUT there are freebies for live attendees only!In today's episode, we are talking through the Cruise Planning Workflow in detail. This is where you can really make your mark by making sure your clients are fully prepared for their cruise, with no questions left unanswered. And you can do this with EASE if you set it up with automation in your CRM.If you need some help, take a look at the ⁠Workflow Shop⁠ and our ⁠Done-For-You CRM setup service⁠ for Tern & TravelJoy (Travefy is coming soon!).Have questions? You can reach me at [email protected].

  8. 12

    Onboarding & Planning Workflows: The Unsung Heroes in Your Travel Biz

    In this (short) episode, we're zooming in on two unsung heroes of a smooth client experience: onboarding and planning workflows. Korrine breaks down exactly what to include (and what to stop trying to remember off the top of your head). Expect practical tips, a few "cover your peach" reminders, and some (unpopular) opinions on phone etiquette.Whether you're DIYing your workflows or using the Core Collection, this one will help you lighten your mental load and keep things moving like a well-oiled booking machine.What You’ll Learn:When to use (and not use) a schedulerHow to set boundaries without sounding like a robotThe little details that will come back to bite you if forgottenWhy your brain deserves better than memorizing booking steps

  9. 11

    A Deep Dive Into The Cruise Inquiry & Proposal Process

    Freebies First!TravelJoy Cruise Inquiry FormTern Cruise Inquiry Form*If you don't use either of these, grab the TravelJoy version so you can see what it looks like and recreate it in your preferred form builder.In this episode, I dove into one of the most important parts of the sales process for travel advisors: handling inquiries and crafting proposals that actually convert. We talked about how really understanding your client—their personality, their preferences, and how they make decisions—is key to delivering a proposal that feels tailored and thoughtful (and not cookie-cutter).I also shared some different ways to present proposals—whether it’s a video walkthrough, a slick one-pager, or a full detailed proposal—and how it all comes down to balancing efficiency with a personal touch. The goal? Make it easy for them to say yes.We also touched on how to close more sales by being flexible, adapting to what your client needs, and showing up in a way that works for them, not just you.Takeaways to Keep in Your Back Pocket:✅ Remember, this is where the relationship-building starts.✅ Many potential cruise clients aren’t coming in ready to book a call—you’ve got to meet them where they’re at.✅ Be ready to respond fast with clear, helpful info.✅ Use a form to guide their thinking—it helps them, and it helps you.✅ Wow them with a clean, beautiful proposal that makes working with you a no-brainer.✅ Three options in a proposal is the sweet spot—enough to show flexibility, not so much that it’s overwhelming.✅ Adapt your process to fit the client—not the other way around.✅ And if someone doesn’t book? Ask yourself: What was missing?

  10. 10

    Why Partnering With The Right Host & Consortium Is So Important For Cruise Focused Advisors

    Click HERE to learn more about Cruise Business Blueprint. The choice of which host and consortium to partner with is an important one and when you want to focus on cruise sales, it’s ESPECIALLY important because you need access to great prices, high commissions, and the connections that will help you to grow your business faster. In this episode we are talking to Dave Meihofer, VP of Sales and Engagement at Travel Planners International. Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

  11. 9

    Selling Alaska Cruises with Javier Yataco

    Find me @travelbizboss on Instagram & Facebook https://www.travelbizboss.com/ Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

  12. 8

    How To Sell Expedition Cruises with Kelly Predmesky, of Swan Hellenic

    You can see the details and sign up for Cruise Business Blueprint HERE Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

  13. 7

    Attracting Cruise Clients Through Social Media, with Nikita Brown

    Since the launch of Cruise Business Blueprint, I’ve been having MANY conversations with advisors who want to grow their cruise business, and one question that keeps coming up is, “How do I attract cruise clients?”. On this episode, I am welcoming Nikita Brown, founder of Travel Agent Collective, member of the Squad, and one of my travel biz besties so we can chat about the best ways to use social media to attract cruise clients. Get your FREEBIE here: https://www.travelagentcollective.com/cruise Learn more about me at travelbizboss.com Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

  14. 6

    Why Price Matters with Effie Walthall

    Selling cruises can be competitive so you need to make sure you have access to competitive prices & amenities if you want to focus on cruise sales. We'll talk about the ways we do that in this episode. Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

  15. 5

    How to Build Authority and Stand Out From the Crowd, with Laura Poe

    On this episode I am chatting with Laura Poe about her success with focusing on just a few suppliers to build trust and authority. Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

  16. 4

    Tips for planning a wedding on a cruise, with Sharon Little

    A conversation with Sharon Little, owner of Bespoke Travel Group, Weddings Concierge, and Wedding Optimizer about how to set expectations and take the intimidation out of booking weddings on cruises (plus a few resort tips!). Freebie: https://travelbizboss.myflodesk.com/l0gjr89wn2 Music from #Uppbeat (free for Creators!): Scuffle by Night Drift • Uppbeat License code: TP4U4XVTMLCYT8BD

  17. 3

    How to elevate a cruise vacation when you don’t control the itinerary, with Michele Lindsay

    Music from #Uppbeat (free for Creators!):Scuffle by Night Drift • UppbeatLicense code: TP4U4XVTMLCYT8BD Freebie: https://travelbizboss.myflodesk.com/yoc4t7mpjv On today’s episode I will be chatting with Michele Lindsay of Blue Pointe Travel about how we can elevate the cruise experience even though we have no control over the itinerary and flow of the cruise itself. One of the common objections to cruising is that they are too “cookie-cutter” and clients may be worried about taking a “basic” vacation that doesn’t feel unique in any way. But we absolutely can take a cruise from cookie-cutter to custom so that our clients can enjoy the value and convenience of a cruise while STILL enjoying unique and custom experiences.

  18. 2

    7 Figure Cruise Business Trailer

    A couple of minutes about what I'm doing here. Please be sure to subscribe so you’ll never miss an episode, and if you have a topic request, please DM me @travelbizboss or email me at [email protected]. Music from #Uppbeat (free for Creators!):Scuffle by Night Drift • UppbeatLicense code: TP4U4XVTMLCYT8BD

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ABOUT THIS SHOW

I've sold more than $25m in cruises, working part-time. Whether you’re a seasoned cruise pro who wants to elevate your cruise planning services, a total newbie who wants to start selling cruises on the right foot, or an advisor who just wants to add this profitable trip type to your portfolio, you’re in the right place. We're talking about the business of selling cruises.

HOSTED BY

Korrine Johnson

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