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Send us Fan MailIn this episode, attorneys Mike McQuillan and Josh Wendell of McQuillan & Wendell in Ogallala, Nebraska discuss their firm’s decision to join the newly formed Rembolt Ludtke Network and what that collaboration means for clients across Nebraska. They share how this affiliation strengthens access to legal resources while allowing McQuillan & Wendell to remain deeply rooted in Ogallala and western Nebraska. The conversation explores the importance of trusted local relationships and how Nebraska firms can work together to better serve individuals, businesses, farmers, ranchers, and communities throughout the state. 

Send us Fan MailIn this episode, we sit down with Gary Kubicek, a man whose life reflects the very best of Nebraska agriculture and community. Raised on a farm in Saline County, Gary has worn many hats over the years—vocational ag teacher, FFA advisor, 4-H leader, feed store owner, renowned livestock judge, and now a dedicated school board member. Along the way, he’s mentored and inspired countless young Nebraskans. Gary shares a few stories from his journey, lessons from a lifetime of service, and his deep belief that Nebraska is a special place filled with special people worth investing in. 

Send us Fan Mail In this episode we sit down with Rachel Barth of the Lincoln Airport Authority to talk about her journey from Nebraska agricultural roots to helping lead one of the state’s most important transportation hubs. Rachel shares how her background in farming, family, and community shapes her approach to growing Lincoln Airport (LNK), and offers a behind-the-scenes look at the airport’s recent momentum—from a newly remodeled terminal to expanded airline service and new routes. The conversation highlights why LNK matters not just for travelers, but for economic development, business growth, and even recruiting talent to Nebraska (including Husker athletes!), and why the airport’s future is taking off in a big way. 

Send us Fan Mail In this episode, we sit down with Jessica Rudolph, Ecosystem Manager at The Combine in Lincoln, to explore how Nebraska is emerging as a hub for agricultural innovation. Drawing on her background in production agriculture and entrepreneurship, Jessica shares how The Combine connects startups, producers, and investors to build practical, scalable ag and food technology solutions. 

Send us Fan MailIn this episode we sit down with Tom Walthers, a Burwell, Nebraska native and Officer in Charge for Nebraska with the USDA’s Agricultural Marketing Service. Tom shares some stories growing up around the Burwell Livestock Market and how his early experiences shaped his understanding of open and competitive agricultural markets.

Send us Fan MailIn this episode we take an urgent look at the devastating wildfires sweeping across Nebraska, which have burned more than 700,000 acres and disrupted the heart of the state’s agricultural economy.  Our guest, Laura Field of the Nebraska Cattlemen, discusses the impact on ranchers, cattle operations, and rural communities, as well as how folks can help and get help through the Nebraska Cattlemen Disaster Relief Fund. 

Send us Fan MailIt’s March, which means its time for the cranes to descend on Nebraska. In this episode we visit with Brice Krohn, President and CEO of the Crane Trust, to talk about the migration, the conservation efforts that make it possible, and why this annual event is such a defining part of Nebraska.

Send us Fan MailIn this episode, we sit down with Eric Dinger—entrepreneur, conservation advocate, and proud Nebraskan—who has built a career at the intersection of business, land stewardship, and the outdoors.Eric is the founder of Landoption, a new platform helping farmers and landowners unlock additional income from their land by connecting them with opportunities like carbon markets, conservation incentives, renewable energy development, and regenerative agriculture programs. Landoption aims to simplify a complex and rapidly growing ecosystem of land-based programs, helping producers find the options that best fit their land and their goals.But as you’ll hear in this conversation, Landoption is just the latest chapter in Eric’s entrepreneurial journey. From building companies to advancing conservation initiatives, his work has consistently focused on strengthening the connection between people, land, and the outdoors.At the center of Eric’s philosophy is a simple idea he often repeats: we need both “wild places and wild people.” Because if people never experience the outdoors, they’ll never feel compelled to protect it.In this conversation, we talk about entrepreneurship in the heartland, the future of land-based revenue for farmers, the role of markets in conservation, and why reconnecting people to the outdoors may be one of the most important investments we can make.

Send us Fan Mail During National FFA Week, we sit down with Adam Pavelka to explore how “Blue Jacket values” helped shape a career dedicated to serving Nebraska agriculture. From his early days in FFA to his legal education and ultimately leading Agri-Affiliates, Adam shares how leadership, integrity, and relationships remain at the heart of his work in agricultural land sales and leasing. We discuss current trends in Nebraska ag land values, evolving lease structures, and the real pressures facing producers in today’s challenging farm economy. It’s a conversation about stewardship and how the lessons learned in FFA continue to guide agriculture today. 

Send us Fan Mail In this episode, we sit down with John Baylor, the unmistakable voice of Nebraska volleyball, former actor, longtime broadcaster, and recently named Sportscaster of the Year, for a conversation about the state he proudly calls home. Beyond the microphone, John is also the founder of the OnToCollege test preparation program, reflecting his passion for education and helping young people succeed. We talk about his remarkable career, the moments that have defined Husker volleyball, and why he believes Nebraska is the most beautiful state in the country. 

Send us Fan MailIn this episode we sit down with Morgan Bonifas, a young entrepreneur from Hamilton County, Nebraska whose business journey began at just three years old and continues to grow today. What started as an early spark for selling and creating eventually blossomed into Morgan’s Mums & More, a thriving seasonal business she launched while still in high school. From learning the intricacies of planting and pinching to navigating sales and customer demand, Morgan has cultivated more than just beautiful fall flowers—she’s built real-world business experience. Now a student at the University of Nebraska–Lincoln and enrolled in the Engler Agribusiness Entrepreneurship Program, she continues to run and expand her operation while pursuing her education, proving that with vision and grit, you’re never too young—or too busy—to grow something remarkable. 

Send us Fan MailIn this episode, we sit down with Hannah Klitz, founder and owner of Oak Barn Beef, to explore how she built a nationwide direct-to-consumer beef business from the ground up while still in college. Hannah shares the story behind Oak Barn Beef, the challenges of navigating logistics, branding, and growth, and why transparency and quality are at the heart of everything she does. From shipping beef to all 50 states to educating consumers about where their food comes from, this conversation offers an inside look at modern ag entrepreneurship and the mindset it takes to turn a small idea into a meaningful, scalable business. 

Send us Fan MailIn this episode of 93: The Podcast, we sit down with Lance Atwater, a second-generation Nebraska farmer and leader in the Nebraska Farm Bureau, to talk about what it takes to build a future in agriculture today. Lance shares how he balances the demands of farming with being a husband and a dad, while also stepping up as a leader in agricultural organizations. He reflects on the importance of building strong relationships—on the farm, in the industry, and in the community—and how those connections shape long-term success. From relying on GPS as the one piece of technology he can’t farm without to describing Nebraska in one word—unique—Lance offers a thoughtful look at modern agriculture and the people making it happen. 

Send us Fan MailIn this episode, we sit down with the legendary Chuck Schroeder, a leader who has worn many hats across an eclectic and influential career. From serving as Nebraska’s Director of Agriculture to leading the National Cattlemen’s Beef Association, preserving the Western way of life at the National Cowboy and Western Heritage Museum, and helping shape the future of rural communities through the Rural Futures Institute, Chuck has spent decades at the intersection of ag policy and culture. Now, he’s taken on a new role--the role of an artist--exploring familiar faces and landscapes through a different medium. This conversation traces the common threads running through his work and reflects on leadership, reinvention, and what it means to keep creating new chapters in a life well lived.  

Send us Fan Mail Nebraska agriculture is more than an industry—it’s a community. In this episode, we talk with Bryce Doeschot of the Rural Radio Network and KRVN radio about the importance of agricultural broadcasting, rural storytelling, and building community across Nebraska. Learn how Nebraska radio continues to serve as a trusted voice for farmers, ranchers, and rural families, keeping Nebraska connected. 

Send us Fan MailIn this episode, we explore the role, history, and future of the Nebraska Brand Committee amid recent scrutiny. Featuring Executive Director Don Arp and Committee Chair Duane Gangwish, the conversation examines why cattle branding remains central to Nebraska’s beef industry, how the Committee carries out its enforcement and inspection duties, and what recent calls for reform would mean for producers. The episode also discusses a December 2025 Wall Street Journal article that brought national attention to Nebraska’s brand system, addressing misconceptions, modernization efforts, and the balance between tradition and regulation in a changing agricultural landscape. 

Send us Fan MailIn this episode we visit with fourth-generation Nebraska rancher Adam Sawyer of A&B Cattle near Bassett to explore what it means to build a future by staying true to your roots. Adam shares how he and his wife are raising the fifth generation on their family ranch, producing some of the nation’s best Angus genetics through hard work, thoughtful stewardship, and real-world ranching principles. From the Nebraska Sandhills to the values of family, community, and giving back, this episode is a thoughtful conversation about legacy, resilience, and why the simple life is a Nebraska value worth preserving. 

Send us Fan MailIn this episode, we sit down with Brad Wilkins and his daughter Libby Wilkins to explore leadership across generations. Brad runs Pride Grain near Ainsworth and serves his community as a local school board leader, while Libby is a senior at the University of Nebraska–Lincoln, serving as student body president and a member of the University of Nebraska Board of Regents. Though their leadership roles look different, both are guided by the same values—family, agriculture, hard work, and doing things the right way. Together, they share how those principles shape their approach to leadership, decision-making, and service, from rural Nebraska to a major university campus.This conversation offers a thoughtful look at how leadership is learned, lived, and passed on—and why staying rooted in your values matters, no matter where you lead.

Send us Fan MailThis episode features a conversation with Craig and Jody Haythorn of the historic Haythorn Land & Cattle Co., a now sixth-generation family operation rooted in Nebraska’s Sandhills since 1884. Craig and Jody share the story of how the ranch began, the traditions passed down through generations, and what it takes to steward a working ranch today. From their influential role in the American Quarter Horse world to balancing modern operations with deep family values, the Haythorns offer an authentic look at ranch life, resilience, and legacy—why stories like theirs continue to resonate with audiences drawn to the enduring spirit of the American West. 

Send us Fan MailIn this episode we shine a spotlight on one of Nebraska’s most charming and fastest-growing historic communities: Ashland. Nestled between Lincoln and Omaha, Ashland has long been known for its beautiful downtown, but in recent years, it has emerged as a remarkable example of how small cities can honor their past while building a vibrant, forward-looking future.As Nebraska works to strengthen its rural towns and historic main streets, Ashland stands out not only for what it has preserved, but for what it is becoming. New businesses, creative energy, thoughtful development, and community-driven leadership have transformed this city into a model for sustainable, people-centered growth.Our guest is someone at the heart of that movement: Caleb Fjone, CEO of the Ashland Community Development Corporation. Caleb is leading initiatives that blend economic development with historic preservation, foster a thriving arts and creative culture, and cultivate a community where families, entrepreneurs, and visitors feel deeply connected.So settle in as we dive into the story of Ashland: a small city with a big future, and an inspiring example of what’s possible when history, community, and development come together with purpose.

Send us Fan MailTravel through Nebraska’s telephone history with two family-owned providers who helped build it. From hand-crank phones and party lines to fiber-to-the-home, BW Telcom’s Randall Raille and Cozad Telephone Company’s Marcus and Dreu Young share how innovation, community, and a “neighbors first” mentality have helped them keep Nebraskans connected for generations. 

Send us Fan MailThis special Thanksgiving episode brings together some prominent Nebraskans—and a few with deep Nebraska roots—to share what they’re most thankful for this Thanksgiving and what fuels their spirit of gratitude each and every day. From leaders in public service and athletics to agriculture to community and beyond, each guest offers a personal, heartfelt reflection on what grounds them, inspires them, and reminds them of the good around them.In this compilation of short snippets, you’ll hear stories of family, faith, community, and purpose—told with the authenticity and warmth that define Nebraska. Whether you're looking for encouragement, perspective, or simply a moment of gratitude during this Thanksgiving season, this episode offers a thoughtful reminder that thankfulness isn’t just a once-a-year tradition, it’s a way of life.

Send us Fan MailIn this episode, we visit with Wes Blecke, currently the City Administrator of Wayne, Nebraska.  We discuss community development, the importance of collaboration, the current state of Wayne County and the City of Wayne, Wayne Chicken Days, and why his one word for Nebraska is "family."

Send us Fan MailIn this episode, we sit down with brothers Tim and Nathan Geisert, proud natives of a homestead southeast of Ogallala, Nebraska. Though their paths took them in very different directions, both men are deeply rooted in the lessons learned growing up under the wide-open skies of western Nebraska. Nate, after thirty years of farming, recently hung up his hat to follow his lifelong passion—restoring antique tractors and sharing his engineering prowess and stories with thousands on his growing YouTube channel. Tim left the farm for college, but never forgetting where he came from, carving out a successful career in business and currently Partner and CRO at AuctusIQ. Together they reflect on a childhood spent in a one-room schoolhouse, the values of hard work and family, and how those lessons and Nebraska values continue to shape their lives today.  So settle in—it’s time to hear the story of Tim and Nate Geisert, two brothers, two paths, and one Nebraska legacy. 

Send us Fan MailThe Saddle & Sirloin Portrait Gallery—often described as the Hall of Fame of the livestock industry—stands as a tribute to individuals who have made lasting contributions to animal agriculture. Today, 379 portraits hang in the gallery, which originated at the historic Chicago Stockyards and now resides in Louisville, Kentucky.On November 16, 2025, Bill Rishel will join this distinguished company as the 380th inductee into the Saddle & Sirloin Portrait Gallery. His selection recognizes decades of leadership, innovation, and dedication to advancing the beef cattle industry. Learn more about this tremendous honor and Bill’s lasting impact here.This episode offers highlights from our original conversation with Bill in the early days of this podcast, capturing key moments from his time at Penn State, his bold strategic decisions at Rishel Angus, the blessings of rearing three daughters, and his vision for the future of the beef industry.To experience Bill’s full story, be sure to listen to Episode 10 in its entirety.

Send us Fan MailIn this episode, we sit down with Dr. Dennis Brink, a man whose impact on agriculture and leadership in Nebraska is nothing short of extraordinary. Over the course of four decades, Dr. Brink influenced thousands of students through his work as a professor, mentor, and leader in the University of Nebraska–Lincoln’s Department of Animal Science.Dr. Brink’s passion for teaching and his unwavering commitment to servant leadership have inspired generations to pursue excellence in agriculture, science, and faith. His vision also played a key role in helping to establish the Agricultural Science Program at Concordia University in Seward, Nebraska, expanding opportunities for students to grow as leaders grounded in both knowledge and purpose.Join us as Dr. Brink reflects on his remarkable journey—sharing insights on mentorship, faith-driven service, and the enduring power of education to change lives.

Send us Fan MailIn Episode 52, we get a chance to visit with Dr. Tiffany Heng-Moss, Interim Vice President for Agriculture and Natural Resources for the University of Nebraska System and Interim Harlan Vice Chancellor for the Institute of Agriculture and Natural Resources at the University of Nebraska-Lincoln.  From her humble beginnings on a farm near Talmage, Nebraska, Tiffany has built an amazing resume focused on serving others and serving Nebraska.  Listen to find out why her one word for Nebraska is "possibilities."

Send us Fan MailIn this episode we visit with Allison Walbrecht, a senior at the University of Nebraska-Lincoln who represents the very best of what Nebraska has to offer.  She is the founder of Unified Showing, a non-profit dedicated to empowering youth with disabilities through hands-on livestock education that has garnered two Governor's Excellence in Agriculture Awards.  She shares her story of being an ag kid attending high school in Lincoln, what happens when someone leads with heart and why "legacy" is the one word that to her best describes Nebraska.  

Send us Fan MailIn this episode we visit with Isabella Jacobsen, the latest edition to the Rembolt Ludtke team.  Isabella has a strong background in 4-H and FFA and attended the University of Nebraska-Lincoln to study Animal Science and where she became active in the Engler Agribusiness Entrepreneurship Program.  Isabella excelled at the University of Nebraska College of Law and was a member of the National Moot Court Team.  Isabella is a member of the Rembolt litigation team and looks forward to representing clients in all 93 of Nebraska's counties. 

Send us Fan MailIn this episode we sit down with Weston Svoboda, a native of the Burwell area where his family ranches and farms and to which he plans to return.  Weston graduated from the University of Nebraska College of Law in May 2025 and was sworn in to the Nebraska bar in September 2025.  Weston discusses his passion for both agriculture and the law and the unique path he has chosen to continue in production agriculture while practicing law at Rembolt Ludtke. 

Send us Fan Mail In this episode, we sit down with Jim Rose — one of Nebraska’s most recognizable voices and community leaders — to explore his remarkable career and his unique perspective on the state he calls home. From his decades as the iconic “Voice of the Huskers” to his leadership in nonprofit development, higher education, and community initiatives, Jim shares stories that highlight Nebraska’s spirit, challenges, and opportunities for the future. With humor, insight, and the storytelling style that has earned him national recognition, Jim reflects on what it means to be a voice for Nebraska and why his one word for Nebraska is "loyalty." 

Send us Fan MailIn this episode, we sit down with Ann Marie Bosshamer, Executive Director of the Nebraska Beef Council, who has dedicated nearly three decades to advancing and promoting the beef industry. Growing up on her family’s diversified farm near David City, Ann Marie developed a lifelong passion for agriculture that led her to the University of Nebraska-Lincoln and eventually into leadership at the Beef Council. She reflects on her journey from early roles in consumer education to overseeing the Checkoff program, marketing initiatives, and industry partnerships, all while serving as a key spokesperson for Nebraska beef. Ann Marie shares memorable stories—like the rise of the Flat Iron steak from a local research project to an international sensation—and highlights the rewarding connections she’s built with producers, chefs, retailers, influencers and consumers along the way. 

Send us Fan MailIn this episode, we sit down with Ryan Downs, a Hershey, Nebraska native whose journey from the family farm to the boardroom reflects grit, humility and vision. Now President of Unison, a San Francisco and Omaha-based fintech company helping homeowners unlock equity without debt or monthly payments, Ryan has also led Proxibid through billions in online auction sales and a successful acquisition, and spent nearly a decade at PayPal scaling its global operations. With a law degree from Harvard, deep Nebraska roots, and leadership across technology, finance, and community organizations, Ryan offers powerful insights on innovation and the Nebraska values that continue to shape his career. 

Send us Fan MailIn this episode we get a chance to visit with Kent Zeller and Dewey Lienemann.  For decades Zeller led the Ravenna FFA chapter and ag program and Lienemann led the Blue Hill FFA chapter and ag program and later became a Nebraska extension educator in Webster County.  Both have impacted countless lives as mentors, teachers and leaders, and continue to serve agriculture and give back to the state in countless ways.  

Send us Fan MailIn this episode our guests are Glen Becker and his son Scott Becker, Managing Partner of HBE accounting and consulting firm with offices across Nebraska. Glen Becker has spent his lifetime serving his neighbors and strengthening his community of Harvard through his service on the school board, city council, Mayor of Harvard and now as a member of the Clay County Board of Supervisors.  We’re also visiting with his son Scott, who saw firsthand what it means to be rooted in the Nebraska values and is now living out those principles himself. 

Send us Fan MailIn this episode, we’re talking Nebraska—its people, its communities, and its number one industry: agriculture. And we’re doing so with someone who’s at the center of it all.Our guest is Jeremy Wilhelm, Chief Executive Officer of Frontier Cooperative, a farmer-owned cooperative with locations across eastern Nebraska. Under Jeremy’s leadership, Frontier lives out its mission of empowering its team to provide experiences that help owners and communities prosper—guided by values like doing the right thing, making a difference, and creating opportunities.From his small-town roots (including once being crowned King of the Groundhog Day Celebration in Unadilla, Nebraska) to leading a cooperative that serves farmers and strengthens communities, Jeremy brings a perspective that’s both deeply local and forward-looking.Join us as we explore agriculture, community, and what it means to keep Nebraska strong.

Send us Fan MailIn this episode we head to the wide-open spaces of Morrill County Nebraska to meet a new generation of ag leader who’s making his mark in more ways than one. Our guest, David Schuler, is a young farmer, rancher, and entrepreneur at Schuler Red Angus, where tradition runs deep—but innovation is always welcome. From raising high-quality cattle to navigating the business side of agriculture, David blends hard-earned, hands-on experience with a forward-looking vision for the industry. In this conversation, we’ll talk about how he’s building a brand around quality genetics, how his innovative "cattle art" has gone viral and why his one word for Nebraska is "opportunity."

Send us Fan MailThis episode features a true trailblazer in Nebraska agriculture: Roric Paulman of Paulman Farms near Sutherland. Roric is a third-generation farmer, but there’s nothing old-school about his approach. From remote irrigation technology to on-farm trials of new biologicals, Roric is constantly pushing the envelope—embracing innovation not just for the sake of progress, but to drive real, measurable returns on investment.

Send us Fan MailIn this episode we visit with Lexi Bodlak, a native of Thurston County (County 55), a senior at the University of Nebraska–Lincoln, a former Nebraska FFA President, and someone who has already built a remarkable foundation through hands-on experiences and internships.  Lexi represents the future of Nebraska agriculture—and if she’s any indication, that future is exceptionally bright.

Send us Fan MailIn this episode we visit with Anthony Aerts, an attorney with Rembolt Ludtke who leads the Firm's Ag Practice Group.  Anthony grew up on a farm in Nebraska's Bohemian Alps region, attended college at Stanford University and law school at the University of Nebraska College of Law.  Anthony shares his insights on legal issues impacting Nebraska agriculture, including estate tax changes contained in the recent federal tax legislation. 

Send us Fan MailIn this episode we sit down with Kris Bousquet, Executive Director of the Nebraska State Dairy Association.  We discuss the tremendous opportunities that exist for dairy production and processing in Nebraska, as well as technological innovation in the dairy industry, human capital challenges and the construction of a $165 million milk processing facility in Seward, Nebraska.  

Send us Fan MailIn this episode we talk carnivals, concerts and corndogs with Jaime Parr, Executive Director of the Nebraska State Fair, and Beth Smith, a longtime member of the Nebraska State Fair Board of Directors.  We discuss the past, present and future of the Nebraska State Fair, an annual celebration that pre-dates Nebraska's statehood and has now been held every year since 1868.

Send us Fan MailIn this wide-ranging episode, Congressman Mike Flood joins us to share stories from his remarkable journey—from his start in radio broadcasting while in high school and the genesis of News Channel Nebraska to representing the state in the U.S. House of Representatives. Along the way, we get the definitive pronunciation of “Norfolk,” explore Nebraska’s polka music “honey hole,” and hear why Clearwater’s Big Rodeo holds a special place in his heart. Mike also reflects on the word he believes best captures the spirit of Nebraska: “heart.” 

Send us Fan MailIn this episode we visit with Kara Habrock, President and CEO of Roloff Construction Company headquartered in Omaha.  A native of Louisville and graduate of the University of Nebraska-Lincoln, Kara describes her journey, her vision for the company, how she's tackling workforce development challenges and a few leadership lessons she's learned along the way. 

Send us Fan MailIn this episode we talk with Neal A. Kanel, Managing Partner with Stateline Ag Enterprises near Dawson, Nebraska.  Neal is a leader in Nebraska agriculture, his community, and the propane gas industry.  He shares some stories from his days on the University of Nebraska-Lincoln's East Campus as well as his work as a member of the board of directors of HTRS School District and the Nebraska Association of School Boards. 

Send us Fan MailIn this episode we visit with Mike Johanns, a lifelong public servant whose career has shaped Nebraska and our great country. Mike Johanns grew up on an Iowa dairy farm, learning early on the values of hard work and community. He brought those values to Nebraska, where he served as a county commissioner, city council member, mayor of Lincoln, governor of Nebraska, U.S. Senator, and as the 28th U.S. Secretary of Agriculture. Few people have seen Nebraska and American agriculture from as many angles—or contributed to it as deeply—as Mike Johanns. Today he continues to serve agriculture through his work as a board member of Deere & Co. and Corteva. 

Send us Fan MailIn this episode we talk sustainability with Andrew Wedel, Director of Sustainability and Innovation for Settje Agri-Services & Engineering.  Great episode to learn more about what "sustainability" means in agriculture and how Settje is using innovation to set the industry standard. 

Send us Fan MailIn this episode we visit with Bob Kerrey-- a decorated Navy SEAL, Medal of Honor recipient, former Governor of Nebraska, former U.S. Senator, and erstwhile presidential candidate—and above all, a proud native Nebraskan.  Listen to learn why his one word to describe Nebraska is "rejuvenating." 

Send us Fan MailHe's the Global Director for Beef Technology at Merck Animal Health.  She owns her own ag photography business, serving farm and ranch families and agribusiness brands throughout the country.   Together they own and operate Dorn Cattle in Kearney County, Nebraska with a summer ranch near Thedford, Nebraska.  In this episode we visit with Andy and Hannah Dorn, a young couple living the dream and having an impact locally and globally from the heart of Nebraska.  

Send us Fan MailIn this episode, we sit down with Julie Tucker—product of a Nebraska ranch and now co-owner of Cogent Ideas—to explore the deep roots and forward-thinking spirit that define Nebraska. Julie grew up on the Tucker Ranch in Hooker County, a storied Sandhills operation founded in the 1800s and sustained by generations of resilience, innovation, and stewardship.Julie shares what it was like to be raised in the heart of cattle country, how the Sandhills shaped her, and why she co-founded Cogent Ideas, a creative agency that serves cattle producers and agribusinesses nationwide. We dive into her unique perspective at the intersection of tradition and modern marketing.Whether you’re a producer, ag professional, or just curious about life in the Sandhills, this conversation offers a compelling look at how one woman is bridging past and present to champion the industry she calls home.