A Bad Girl's Guide to Business

Can you imagine your company partnering with giants like Spotify, Google, Netflix, or Nike in the first year of operating? It may seem out of reach, but it's possible. Today’s guest is living proof of this! Sophia Altholz is the founder of Fuega Lab, the experience-first retail studio space, where they they offer sneaker customization workshops lead by artists in Mexico City. Today, she shares her journey of building brand partnerships with some of the world’s biggest names. She also opens up about her experience on Shark Tank Mexico and reveals the secrets to convincing top-tier brands to collaborate with you. Connect with Sophia on Instagram @sophdawgart https://www.instagram.com/sophdawgart/?hl=en' Fuega Lab Instagram @fuegalab https://www.instagram.com/fuegalab/?hl=en Fuega Lab Website https://fuegalab.com/ Follow us on instagram @badgirlsguidetobusiness

Want to get your brand in the spotlight without hiring a pricey PR agency? You don’t have to wait for Forbes to come knocking. In today’s episode, Ebony shares her insider secrets to crafting a brand story that captivates your audience and creates new opportunities. She’ll teach you a foolproof formula to describe who you are, what you do, and why people should care. Plus, she shares practical strategies for creating compelling online content that attracts customers, investors, and collaborators, all without breaking the bank. Formula: Describe yourself, + your ideal costumer + outcome that you’re helping them achieve Resources mentioned: Simon Sinek Start With Why book https://simonsinek.com/books/start-with-why/ Tommy clark from Compound Linkedin https://www.linkedin.com/in/tclarkmedia/ Savannah Jordan - Running with Wolves podcast https://open.spotify.com/show/7tVW441riIJddCyE41zFYG Big Magic by Elizabeth Gilbert book https://www.elizabethgilbert.com/books/big-magic/

You can have the best product or service out there, but if you don’t know how to sell it, your business is doomed. In this episode, sales powerhouse Rachana reveals her secrets: being a great listener, focusing on your customer's pain points, securing long term contracts and figuring out what works so you can grow your business exponentially. Follow us on Instagram ⁠⁠⁠@badgirlsguidetobusiness

Do you want to promote your product or service but worry you might come off as "too salesy" or pushy? Business mentor Emily Todd is here to help you get over playing the ‘cool girl’ and start selling. She reveals how to confront your entrepreneurial fears, align with your purpose, and authentically market yourself with ease. Connect with Emily on Instagram at emilyorianatodd Emily’s website honoryourwild.co  Follow us on Instagram ⁠⁠@badgirlsguidetobusiness

Ever felt like throwing in the towel on your business? Rachana and Ebony have been there too, but instead of calling it quits they got creative and pivoted. Today, they reveal what they did to go from the brink of collapse to running thriving businesses. Resources mentioned in the episode: Zekari Consulting’s B2B Cohort Zekari Consulting’s B2C Cohort  Follow us on Instagram ⁠@badgirlsguidetobusiness

10 Takeaways from Our First Year in Business! There is no perfect time to start a business Always have a lawyer to hand Half of the battle is simply showing up and being okay with feeling like you have no idea what you’re doing. Set up your bookkeeping/accounting system properly (have a qualified accountant to hand). Hire slow, fire fast. Have your calendar organized and split everything up. Be ruthless about what you commit your time and energy to. Outsource whatever isn’t in your zone of genius or isn’t generating revenue. Cash flow is the lifeblood of any business but only accept clients that are the right fit. Hire someone to help you sell or teach you how to sell Recommended Books: The Psychology of Selling - Brian Tracy$100M Offers: Alex Hormozi$100M Leads: Alex HormoziDeep Work - Cal NewportThe Challenger Sale - Matthew DixonThink and Grow Rich - Napoleon Hill Follow us on Instagram @badgirlsguidetobusiness

In this episode, Rachana shares how she ditched the corporate world to start Zekari Consulting, bravely called off an engagement in her mid-20s, and broke barriers as a woman of color in the male-dominated sales world. This week, we’re diving into trusting your instincts, and Rachana reminds us that sometimes, you just have to dive in headfirst. Follow us on Instagram at ⁠badgirlsguidetobusiness

In our first episode, Ebony shares how she went from foster care to running a million-dollar business. She talks about how growing up in an abusive home made her tougher and how, after achieving all her dreams, she decided to hit reset and chase a new life. Ebony’s story shows that no matter where you start, you can make things happen if you follow your heart—and maybe hustle like your life depends on it. Follow us on Instagram at badgirlsguidetobusiness