PODCAST · arts
A web designer in Harrogate did what?!
by Andrew Backhouse
“A web designer in Harrogate did what?!” is hosted by Andrew Backhouse and shares short thoughts on web design, technology and running a small business. It is made from the point of view of a freelance web designer based in Harrogate, North Yorkshire.Each episode explores one idea at a time. I talk about what I see working, what causes problems, and how tech can better support real people and real businesses.This podcast is for:- Small business owners- People interested in design and technology- Anyone running a business in North Yorkshire or nearby- You do not need to be technical. I focus on clarity, not jargon.I have experience of designing websites since the '90s, and worked over a decade as a freelancer. In that time, I have seen how confusing and frustrating technology can be when it is not designed with people in mind.I started this podcast to share what I have learned, think out loud about the industry, and connect with more people locally. I care about making tech work
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Stop charging by the hour - try value-based pricing. What I charge for web design.
Most of us start the same way - pick an hourly rate, estimate how long something will take, multiply the two, and send a quote. That method has a name - it's called time-and-rate estimating. On the surface it feels fair and logical.The problem is it ties your income directly to your hours. The better you get, the faster you work - and the less you earn for the same result. That's a system that penalises you for improving.Hi, I’m Andrew Backhouse. My site is https://andrewbackhouse.design and in this episode of “A web designer in Harrogate did what?!”, I am exploring value based pricing; but, this approach isn't without difficulty. It takes confidence to quote a higher number and hold your ground. Some clients, especially smaller local businesses, are used to comparing hourly rates - and a fixed fee without a visible hourly breakdown can feel opaque to them.Follow Andrew:Linkedin: https://www.linkedin.com/in/drewadesigner/Instagram: https://www.instagram.com/drewadesigner
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ABOUT THIS SHOW
“A web designer in Harrogate did what?!” is hosted by Andrew Backhouse and shares short thoughts on web design, technology and running a small business. It is made from the point of view of a freelance web designer based in Harrogate, North Yorkshire.Each episode explores one idea at a time. I talk about what I see working, what causes problems, and how tech can better support real people and real businesses.This podcast is for:- Small business owners- People interested in design and technology- Anyone running a business in North Yorkshire or nearby- You do not need to be technical. I focus on clarity, not jargon.I have experience of designing websites since the '90s, and worked over a decade as a freelancer. In that time, I have seen how confusing and frustrating technology can be when it is not designed with people in mind.I started this podcast to share what I have learned, think out loud about the industry, and connect with more people locally. I care about making tech work
HOSTED BY
Andrew Backhouse
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