Ads Actually

🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call✅How to Analyze Meta Data:🎧Ep20: https://open.spotify.com/episode/3vld5oacgFbEbm42sL8mdJ?si=3o0ZF7jLQ9S3zxME_NvmFQ Struggling with certain ad types hogging all your budget? I discovered a game-changing strategy using Meta's ad spend limits that solved this exact problem and dramatically improved results for a client account!In this real-world case study, discover:The problem: Videos getting 90% of budget but not converting profitablyWhy turning off "bad" ads made everything WORSEHow to use ad spend limits to control budget distributionMy exact strategy: Dedicated video ad set with spending capsStep-by-step setup for maximum and minimum spend limitsHow this maintains click-through rates while controlling costsThis isn't theory - this is the EXACT solution that rescued a struggling account. If you're dealing with certain creatives dominating your budget, this strategy will change everything!Perfect for: Meta advertisers struggling with budget distribution, marketers dealing with unprofitable ad formats, and anyone looking to gain more control over campaign spending.Take back control of your budget distribution!#MetaAdsBudget #SpendingLimits #FacebookOptimization #BudgetControl #MetaAdsStrategy

🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: ⁠https://www.alvaroberrios.com/schedule-a-call⁠✅Andromeda Guide: 🎧Ep7: Andromeda: ⁠https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw ⁠🎧Ep8: Andromeda Campaign Structure: ⁠https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw ⁠🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/4snAPGJvhkVT3TIYausOgd?si=Dan4cFTsR6qDtnj5dGKgrw ⁠🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=wpr62SX6Sb-htQpAeNQfEg⁠Think that ad isn't working? DON'T turn it off yet! Andromeda creates hidden funnels with your ads - and turning off what looks like a "losing" ad could destroy your entire campaign performance.In this critical data analysis guide, discover:How Andromeda creates multi-ad funnels automaticallyWhy "low-performing" ads might be crucial to conversions The hidden funnel behavior: Ad 1 → Ad 2 → Ad 3 (conversion)How to properly analyze which ads are actually working Common mistakes that kill campaigns (turning off funnel ads)Advanced strategies for reading your data correctly with AndromedaMost advertisers don't understand this! They see Ad 1 and Ad 2 with no conversions and panic - but those ads are setting up Ad 3 for the conversion. Learn how to read your data the RIGHT way.Perfect for: Meta advertisers running multiple ads, data-driven marketers, and anyone struggling to understand why their "best" ads stop working when they pause "bad" ones.Understanding this will completely change how you optimize campaigns!

🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: ⁠https://www.alvaroberrios.com/schedule-a-call⁠✅Andromeda Guide: 🎧Ep7: Andromeda: ⁠https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw⁠ 🎧Ep8: Andromeda Campaign Structure: ⁠https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw⁠ 🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/4snAPGJvhkVT3TIYausOgd?si=Dan4cFTsR6qDtnj5dGKgrw⁠ 🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=wpr62SX6Sb-htQpAeNQfEg⁠Meta just dropped one of the most revolutionary targeting features EVER! With "Describe Your Audience," you simply write who you want to reach, and Meta's AI automatically finds the perfect people for your ads. No more manual interest targeting!In this game-changing tutorial, discover:- How Meta's "Describe Your Audience" feature actually works- Step-by-step guide to using AI-powered audience targeting- How this differs from traditional detailed targeting- Best practices for writing effective audience descriptions- Real examples of audience descriptions that work- Why this could replace manual interest targeting foreverThis is the biggest shift in Meta targeting in YEARS! The AI does the heavy lifting - you just describe your ideal customer in plain language.Perfect for: Facebook advertisers tired of manual targeting, beginners overwhelmed by interest options, and experienced marketers looking to leverage Meta's AI for better audience discovery.The future of targeting is conversational - tune in now!#MetaTargeting #DescribeYourAudience #MetaAI #FacebookTargeting #AIAdvertising

Meta just updated how they attribute conversions from link clicks and engaged views - and your conversion numbers are about to DROP. But don't panic! This is actually GOOD news for making better advertising decisions.In this critical update breakdown, discover:What changed with link click attribution in MetaHow engaged view attribution now works differentlyWhy you'll see fewer attributed conversions (and why that's okay)How cleaner data leads to better optimization decisionsWhat this means for your campaign reportingHow to adjust your expectations and strategyYour conversion numbers might look worse, but your DATA will be more accurate! Understanding this change is crucial for interpreting your campaign performance correctly.Perfect for: Facebook advertisers, media buyers, and marketers who need to understand how this attribution update affects their reporting and decision-making.Better data = better decisions. Tune in now to stay informed!🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅ : https://www.alvaroberrios.com/schedule-a-call#MetaAttribution #FacebookAnalytics #AttributionUpdate #MetaAdsReporting #DigitalMarketing

Every ecommerce business needs to know their breakeven ROAS - but most calculate it WRONG! This complete tutorial shows you the exact formula and all the expenses you need to include for accurate calculations.In this essential financial guide, discover:The complete breakeven ROAS formula explained simplyEvery expense you MUST include in your calculationsCommon mistakes that lead to inaccurate breakeven numbersHow to account for product costs, shipping, and overheadWhy knowing your true breakeven changes everythingHow to use this number to make profitable ad decisionsStop guessing whether your campaigns are profitable! This formula gives you the exact ROAS target you need to hit to stay in business.Perfect for: Ecommerce business owners, DTC brands, and online retailers who need to understand their true profitability and make data-driven advertising decisions.Know your numbers, scale with confidence!#EcommerceROAS #BreakevenROAS #EcommerceProfitability #DigitalMarketing #EcommerceTipsWhether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

I FINALLY got access to Meta's AI video generator - and I'm walking you through the ENTIRE process! Watch as I create AI-generated video ads step-by-step using Meta's revolutionary new feature.In this hands-on tutorial, discover:Complete walkthrough of Meta's AI video generation toolHow to access the feature in your ads accountStep-by-step process to create your first AI videoQuality assessment: Are these videos actually good?Best use cases for AI-generated video adsTips and tricks for getting the best resultsLimitations and things to watch out forThis is a real, unfiltered look at Meta's AI video tool in action. See exactly what it can (and can't) do before you start using it yourself!Perfect for: Advertisers eager to test Meta's AI video feature, business owners looking to reduce video production costs, and marketers who want to see real examples before diving in.The future of ad creative is here - watch me use it live!🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call

Confused about Meta's Maximize Value of Conversions bidding strategy? This complete guide shows you exactly what it is, when to use it, and how to set it up for optimal results.In this essential tutorial, discover:- What Maximize Value of Conversions actually does- How it differs from other bidding strategies- When you SHOULD use this setting (and when you shouldn't)- Step-by-step setup process for your campaigns- Which businesses benefit most from this strategy- Common mistakes that waste money with this settingThis bidding strategy can be incredibly powerful for the right businesses - but it can also tank performance if used incorrectly. Listen to this episode before making the switch!Perfect for: Ecommerce businesses, subscription services, and advertisers with varying transaction values who want to optimize for revenue, not just conversions. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅ : https://www.alvaroberrios.com/schedule-a-call🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition)🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition)

Video ads perform better. You know this. But creating them? That's expensive, time-consuming, and a pain if you don't have a big budget or a team.Not anymore.Meta just announced AI-generated videos are coming to their ads platform — and this is about to level the playing field for small businesses and bootstrapped advertisers.In this episode, you'll discover:How Meta's AI video generation actually works (and when it's rolling out)What types of videos you can create without filming a single thingWhy this is a game-changer for advertisers who've been priced out of video advertisingThe quality you can expect from AI-generated video adsHow to prepare your campaigns to take full advantage of this featureWhat this means for creative testing and scaling your adsNo more $5,000 video shoots. No more scrambling to find UGC creators. Meta's AI will do the heavy lifting for you.This is the future of ad creative — and it's coming faster than you think. Tune in so you're ready when it drops.🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call

OpenAI just started testing ads in ChatGPT in the United States - and this could be the biggest advertising opportunity since Google Ads launched! Here's everything advertisers need to know about this groundbreaking development.In this breaking news analysis, discover: How ChatGPT ads actually work and where they appearWhat the initial testing reveals about ad formatsWhy this is a MASSIVE opportunity for early adoptersHow ChatGPT ads differ from traditional search adsStrategic considerations for this new advertising channelWhat businesses should prepare for when it fully launchesThis isn't just another ad platform - this is AI-powered conversational advertising at unprecedented scale. ChatGPT has millions of active users, and ads are finally coming.Perfect for: Forward-thinking marketers, advertising professionals, and business owners who want to stay ahead of the next major advertising platform shift.The future of advertising is conversational - are you ready?🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call

If you're running an ecommerce store or selling products online, this episode is your blueprint for setting up Meta sales campaigns that actually convert in 2026.The Andromeda algorithm handles things differently than the old system, and if you haven't updated your approach, your campaigns are probably struggling.In this step-by-step guide, you'll discover:The campaign structure that maximizes sales performance with AndromedaHow to set up targeting and audiences for the new algorithm (yes, it's different)Creative strategies that drive purchases instead of just clicksBidding and budget settings optimized for 2026Critical mistakes that are tanking your sales campaigns right nowThis isn't theory—it's what's working TODAY. Tune in and set up your sales campaigns the right way so you can start 2026 with revenue growth, not ad spend regret.Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

Meta's Andromeda algorithm changed the game—and if you're still setting up lead campaigns the old way, you're leaving money on the table.In this episode, I walk you through the exact campaign structure, settings, and strategies that are working RIGHT NOW in 2026. No outdated advice, no guesswork—just what's actually performing.You'll learn:The ideal campaign structure for Andromeda (it's simpler than you think)New lead quality features Meta rolled out that you need to turn on immediatelyTargeting strategies that work WITH the algorithm instead of against itCreative best practices that get people to actually fill out your formsThe biggest setup mistakes I see killing performance in 2026Whether you're launching your first lead campaign or fixing one that's underperforming, this episode will get you set up the right way from day one.Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

Before you launch into 2026, take time to conduct this essential year-end audit! Learn how to analyze your 2025 performance data to set yourself up for massive success in the new year. In this comprehensive audit framework, discover:- How to properly analyze your 2025 ad performance data- Funnel analysis techniques to identify revenue leaks- Honest assessment questions for evaluating your offer- Key metrics that reveal what's working (and what's not)- Strategic insights to extract from your data- Action steps to implement for 2026 successDon't make the same mistakes in 2026! This systematic review process helps you identify what to double down on, what to fix, and what to eliminate completely.Perfect for: Business owners, marketers, and advertisers who want to enter 2026 with clarity, focus, and a data-driven strategy for growth.Invest time in this audit now and watch your results explode next year!Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

The advertising landscape is changing FAST - and AI is no longer optional. If you're still hesitant about using AI in your marketing, this video is your wake-up call.In this honest and critical discussion, discover:- Why AI adoption is now mandatory, not optional- The competitive gap growing between AI users and non-users- Real examples of how AI is transforming advertising results- Common fears about AI (and why they're holding you back)- Practical first steps to start leveraging AI today- What happens to businesses that ignore this shiftThis isn't hype - it's reality. Advertisers embracing AI are seeing dramatically better results while those resisting are watching their costs rise and performance decline.Perfect for: Business owners, marketers, and advertisers who are hesitant about AI or unsure how to start integrating it into their strategy.The future is here. The question is: will you be part of it?Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

Want your Meta campaigns to THRIVE with the new Andromeda algorithm? This complete tutorial shows you exactly how to structure campaigns that work WITH the algorithm, not against it!In this step-by-step blueprint, discover:- The ideal campaign structure for Andromeda optimization- How to set up ad sets that align with the new algorithm- Creative strategies that Andromeda rewards- Targeting approaches that maximize algorithm efficiency- Budget and bidding settings optimized for Andromeda- Common campaign structures that NOW hurt performanceStop fighting the algorithm! Campaigns built specifically for Andromeda are seeing dramatically better results - and this tutorial shows you exactly how to build them.Perfect for: Facebook advertisers, media buyers, and marketers who want to maximize their campaign performance by aligning with Meta's latest algorithm update.Build your campaigns the RIGHT way and let Andromeda work FOR you!Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

Over the last year, Meta has rolled out Andromeda - their latest algorithm update that's changing how ads are delivered and optimized! Every advertiser needs to understand what changed and how to adapt their campaigns.In this critical breakdown, discover:- What the Andromeda algorithm update actually changes- How this affects your current campaign performance- Key differences from the previous Meta algorithm- Strategic adjustments you need to make RIGHT NOW- What's working better (and worse) after Andromeda- How to optimize campaigns for the new algorithmIgnore this update at your own risk! Advertisers who adapt quickly will gain a massive competitive advantage while others struggle with declining performance.Perfect for: Facebook advertisers, media buyers, and marketers who need to stay ahead of platform changes and maintain (or improve) their campaign performance.Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

Ready to launch your Google Performance Max campaign? This complete step-by-step tutorial shows you EXACTLY how to set up Performance Max for optimal results from day one!In this comprehensive setup guide, discover:Complete walkthrough of every Performance Max settingWhich settings to choose for best performanceCritical settings to AVOID that kill campaign successAsset group optimization strategiesBidding and budget recommendationsCommon setup mistakes that waste thousands in ad spendThis is the EXACT setup process I use for high-performing Performance Max campaigns. Follow along and get it right the first time!Perfect for: Business owners and marketers ready to launch their first Performance Max campaign or optimize existing ones for better results.Make sure you watched Part 1 first to understand if Performance Max is right for your business!Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

Google Performance Max: the campaign type everyone's talking about—and the one that confuses the hell out of most business owners.If you've looked at Performance Max and thought, "Where do I even start?" or "Why isn't this working?"—you're not alone.This is Part 1 of my Performance Max deep dive, where I simplify the chaos and show you exactly how to set it up without losing control of your budget.In this episode, you'll discover:What Performance Max actually is (in plain English)When you should use it—and when you absolutely shouldn'tPerformance Max can be powerful—but only if you set it up right. Let's get you started the smart way.Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

You've heard it a million times: "You need to A/B test your ads!" But when you try it, you either get confusing results or no clear winner at all.Here's the truth: most people are testing wrong. And Meta's platform doesn't make it easy.Stop guessing. Start testing the right way. This episode will save you thousands in wasted ad spend.Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

Meta just added a game-changing new metric that every advertiser needs to know about! You can now track Instagram Follows from ANY campaign objective - not just engagement campaigns. This reveals hidden growth happening in your ad campaigns!This isn't just vanity metrics - Instagram followers directly impact your organic reach, social proof, and long-term marketing success. Don't ignore this valuable data!Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: ⁠https://www.alvaroberrios.com/schedule-a-call⁠

Getting clicks is easy. Getting leads that actually turn into customers? That's where most business owners lose money.If your Meta ads are attracting tire-kickers, freebie-seekers, or people who ghost after one message, this episode is your fix.Stop paying for leads that go nowhere. Tune in and learn how to attract people who are actually ready to buy.Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: ⁠https://www.alvaroberrios.com/schedule-a-call⁠

You're spending money on ads, but nothing seems to work the way it's supposed to. The "gurus" make it sound easy, but when you try their tactics, you're left confused and broke.Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines.If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: ⁠https://www.alvaroberrios.com/schedule-a-call⁠