PODCAST · business
Agency Giants
by Jordan Platten
Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold
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Why We're The Agency Netflix, Amazon & Spotify All Hired | David Ogiste | #34
Send us Fan MailThe Agency Giants Podcast - Episode 34 (David Ogiste)__________________________________________How is it possible that brands are reaching more people than ever & being remembered less than ever?AI.It doesn't just make content cheaper. It makes it forgettable.The more brands flood every screen with AI-generated ads, the more consumers tune out.In this week's Agency Giants, I sat down with David Ogiste - founder of Nobody's Cafe, working with Amazon, Spotify, Netflix & Red Bull. He built his entire agency around the one format AI can never replicate.David's LinkedIn: https://www.linkedin.com/in/davidogiste/Nobody's Café: https://www.nobodyscafe.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=541&el=youtubeorganic__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 Intro01:33 Building Nobody's Cafe During Lockdown04:50 The Clubhouse Strategy That Won Amazon Prime09:06 Why Clubhouse Died & the Pull of Real Connection15:01 What Experiential Marketing Actually Is20:06 Winning Hearts and Minds: Brand Community Over Reach27:23 Why You Remember Gigs But Forget Every Advert31:28 Pricing, Measurement & Scaling a Creative Agency43:02 The Founder Journey vs. The Highlight Reel58:41 The AI Threat & Why Only Real Experiences Are Trusted1:10:04 The Industry's Growth & Long-Term Brand Thinking1:21:53 How Small DTC Brands Can Use Experiential1:27:28 Building an Agency Brand People Want to Join1:33:10 Rapid Fire Questions
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How We've Generated £41M+ From Cold Emails (4-Step Strategy) | Ashleigh Holmes | #33
Send us Fan MailThe Agency Giants Podcast - Episode 33 (Ashleigh Holmes)__________________________________________Most agency owners treat cold outreach like a numbers game.More volume. More templates. More spray and pray.And then they wonder why nobody replies.In this week's Agency Giants, I sat down with Ashleigh Holmes, co-founder of Flowed, an international B2B outbound agency that has generated £41 million in client returns through cold outreach alone.If your outreach isn't landing and you're not sure why, this episode will change how you think about it.Ashleigh's LinkedIn: https://www.linkedin.com/in/ashleigh-holmes-flowdFlowd: https://flowd.co.uk/ __________________________________________Get your next 10 clients, guaranteed 👉 https://7figuresystems.ai/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=539&el=youtubeorganic__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 - Intro01:15 - From Cold Caller to Building a £41M+ Outbound Agency04:49 - First Clients & Why Flowd Ditched Pay-Per-Performance08:09 - Building Brands: Menswear, Jewellery & The Road to Flowd19:32 - The Service, Outbound's Stigma & Using AI as a Thinking Partner26:03 - The 4 Components of Great Outreach & Deliverability Deep Dive31:54 - Why Cold Calling Builds Better Founders & Winning Campaign Tactics39:40 - Scaling 93%, Leading a 40-Person Team & Going International46:06 - Culture, Senior Leadership, LinkedIn & Why Women Outperform in Outbound56:32 - The Future of AI in B2B Outbound & Quick-Fire Round
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How Our Small Agency Lands Brands Like BBC & Marvel | Dan Knowlton | #32
Send us Fan MailThe Agency Giants Podcast - Episode 32 (Dan Knowlton)__________________________________________Most agencies do great work…Then they share it once, move on, and hope referrals magically appear.𝗪𝗿𝗼𝗻𝗴.That’s how you stay invisible.In the latest episode of Agency Giants, I sat down with Dan Knowlton, who went from starting an agency in his parents’ spare room… to working with brands like BBC & Marvel.His “unfair advantage” isn’t a secret funnel.It’s a simple rule. 🤫If you’re doing good work but it’s not translating into better clients…This episode is your fix.Dan's LinkedIn: https://www.linkedin.com/in/danielknowlton1/Knowlton: https://knowltonmarketing.co.uk/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=general&utm_term=sales&utm_content=533&el=youtubeorganic__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________0:00:00 The Breakdown That Started an Agency0:07:25 The Embarrassing Mistakes Nobody Talks About0:09:28 The Strategy Behind Their Big Brand Wins0:14:48 How a Fake Moustache Changed Everything0:19:14 From Local Restaurants to BBC & Marvel0:28:05 Why a Brother Co-Founder Is an Unfair Advantage0:36:27 The Real Reason Behind the Hockey Stick Growth0:40:04 Why Staying Small-Town Beat the London Agencies0:50:49 How AI Completely Transformed Their Sales Process1:05:37 Quick Fire Round
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How I Built India's Leading Creative Agency (150+ Employees) | Chirag Gander | #31
Send us Fan MailThe Agency Giants Podcast - Episode 31 (Chirag Gander)__________________________________________Not many agencies can say their first inbound enquiry was Coca-Cola... 🤯Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch!In this episode, you'll discover:• The organic brand-building strategy that drove 90%+ inbound leads from day one• How he built The Minimalist from a college passion project• The "Include, Exclude, Focus" framework to get your agency noticed in the boardroom• Why clear positioning, not a bigger team or lower prices, is the real unfair advantage in a commoditised market• The real reason discipline fails (& the truth behind consistency without force)This one's a masterclass for any agency owner ready to stop competing on price & start winning on brand!The Minimalist: https://theminimalist.in/Chirag's LinkedIn: https://www.linkedin.com/in/chirag-gander__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=816d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 - Intro01:40 - From Passion Project to One of India's Top Creative Agencies05:50 - The Include-Exclude-Focus Framework: How Minimalism Evolved09:17 - Going Inbound-Only: LinkedIn, Forbes 30 Under 30 & Building Agency Brand15:55 - From Indian Startups to Global Enterprise Clients24:40 - Scaling to 150+ People: Team Structure, New Services & Staying Focused38:58 - Publishing a Book as a Lead Gen Tool & AI's Impact on Creative Work46:21 - Pricing Against Western Agencies & The Long-Term Vision49:14 - Advice for Indian Agency Founders, Brand Building Tips & Quickfire Round
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Scaling a Fashion Marketing Agency to 72 People (The Truth) | Paul Rogers | #30
Send us Fan MailThe Agency Giants Podcast - Episode 30 (Paul Rogers)__________________________________________Never hired a single salesperson...Never ran outbound marketing...& still built one of the most respected ecom fashion marketing agencies in the UK, with 72 employees!In this week’s Agency Giants episode, Paul Rodgers shares:• How one client went from tiny fashion startup to £100M+ in months• Why Paul and his co-founder were terrified of growth & how they were forced to scale• The real reason they sold their agency, even though they never wanted to!Paul's LinkedIn: https://www.linkedin.com/in/paulnrogers/Vervaunt: https://vervaunt.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=815d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 From Freelance Consulting to Launching Vervaunt05:30 Landing Lush & Early Clients That Shaped the Agency10:15 The Pangaia Story: A Terrible Pitch That Changed Everything16:00 How Pangaia Went From $0 to $100M22:30 Scaling Without a Sales Team28:00 The Hires That Forced Vervaunt to Grow35:00 When 8 Clients Disappeared: Vervaunt's Toughest Period41:00 Building Census, Visualize & Investing in R&D Tools47:00 Selling to IDHL: Why the Last Founders You'd Expect Did a Deal54:00 Pulse: From 300 People to 1,800 & Expanding to New York59:00 Starting Over: What Paul Would Do Differently Today
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From the Poorest Street in London to Multi-Millionaire at 27 | Timothy Armoo | #29
Send us Fan MailThe Agency Giants Podcast - Episode 29 (Timothy Armoo)__________________________________________Most agency owners dream of one big exit someday...Timothy Armoo built and sold TWO companies for multiple eight figures by 27!This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy!Timothy's New Book: https://amzn.to/3MeYcnVTimothy's IG: https://www.instagram.com/timarmoo/?hl=en__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 Intro02:40 Growing Up Poor in South London11:54 Starting Fanbytes at University & Reading Market Timing16:48 How to Pick a Market That Maximises Your Chances of Exit20:23 Landing Big Clients: The "What Do They Read" Strategy29:39 Using Competition to Create Urgency & Win Deals31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees36:29 Why Co-Founders Are Essential45:58 Raising Team Standards & Making Difficult People Decisions49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained1:00:23 When to Sell Your Agency1:03:06 The Moment the Money Dropped: Emotions After a Major Exit1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness)1:12:43 Advice to Younger Founders: Building for Exit in the AI Era1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice
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How I Made $1.8M In My First Year Running an SEO Agency | Carrie Rose | #28
Send us Fan MailThe Agency Giants Podcast - Episode 28 (Carrie Rose)__________________________________________Most agencies spend their first year struggling to hit $100k...Carrie Rose scaled to $1.8M in 12 months!In our latest episode of Agency Giants, you'll discover:• How she grew 6x faster than her target by focusing forward instead of looking backwards• The exact gap she found in the SEO market that nobody else was implementing• The simple partnership model that drove insane growth• The "winner mentality" principle that transformed her teamThis one's packed with gold for agency owners ready to scale!Carrie’s LinkedIn: https://www.linkedin.com/in/carrieroseballoch/Rise at Seven: https://riseatseven.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=813d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 From $0 to $1.8M in Year One: The Rise at Seven Story08:30 Finding the Gap: Creativity Meets SEO & Digital PR17:45 Building Confidence Through Partnership & Investment25:00 Mastering Sales: Learning to Close at 100% Success Rate35:15 The Apprentice Journey & Turning Down Lord Sugar42:30 Scaling Strategy: Growing from 8 to 70+ Team Members52:45 Client Acquisition: The Power of Personal Branding & Content1:02:00 Managing Creative Teams & Avoiding Micromanagement1:12:30 Pricing Strategy: Moving Upmarket & Premium Positioning1:22:45 Work-Life Balance: Setting Boundaries as a Founder1:35:00 Rapid Fire: IKEA Dreams, Mental Health & Winner Mentality
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How I Sold My Influencer Marketing Agency At Just 24 | Suhit Amin | #27
Send us Fan MailThe Agency Giants Podcast - Episode 27 (Suhit Amin)__________________________________________Suhit's IG: https://www.instagram.com/suhitamin/?hl=en Saulderson: https://saulderson.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=812d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Unconventional Path to Success08:45 Gaming's Hidden Entrepreneurial Lessons17:30 Building Without a Blueprint26:15 The Influencer Marketing Goldmine35:00 When Clients Pay Six Figures43:20 The Acquisition Nobody Expected52:10 What Makes Agencies Valuable1:01:45 Resilience Through Adversity1:10:30 The Next Chapter Begins
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From $10k to $100k+/mo With an AI Lead Generation Agency | Nico Ciraolo | #26
Send us Fan MailThe Agency Giants Podcast - Episode 26 (Nico Ciraolo)__________________________________________Most think scaling above $100k a month means adding more services, hiring massive teams, & saying yes to every opportunity...But Nico did the opposite.He focused on one thing & did so much volume it would be unreasonable not to succeed.The result? £2.2 million in client revenue last quarter.In this week's episode of Agency Giants, Nico breaks down how hyper-focus & building unstoppable demand allowed him to disrupt an entire industry & cherry-pick his dream clients.Nico's IG: https://www.instagram.com/nicociraolo/?hl=enDentology: https://dentology.ai/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=811d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Secret to Rapid Agency Growth03:40 Why Nico Started an Agency for Dental Practices14:43 Building Integrated Systems: Ads, Creative, CRM & Lead Conversion22:30 Niche vs Horizontal Scaling28:45 From £300 Clients to £2.2M Quarter35:20 Content Production Strategy: In-House Teams & Client Collaboration42:15 Client Acquisition Methods: Outbound, Inbound & Reputation Building48:30 The Power of Volume55:10 Team Building & Scaling: Hiring, Training & Managing Growth01:00:45 AI Integration: Efficiency Gains & Future of Agency Operations01:09:34 Final Advice for Stuck Agencies: Building Pipeline & Demand Generation
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How I Left a Corporate Agency to Build a 7-Figure Business | Jack McLaren | #25
Send us Fan MailThe Agency Giants Podcast - Episode 25 (Jack McLaren)__________________________________________You’d think billion-dollar brands would always choose the biggest agencies...But they’re not!Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS.A lean 40-person agency that’s now working with JD Sports & Gorilla GlueIn this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his.Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/PATTRNS: https://www.pattrns.uk/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=837d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 From Big Agency to Boutique: Why Jack Left Dentsu15:20 Landing the First Major Client & Building Transparency28:45 Performance Models, Equity Deals & The Future of Agency Pricing41:30 AI's Impact on Media Buying & Creative Strategy53:15 Building Company Culture & Hiring for Curiosity1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson1:08:40 Working with Challenger Brands & Leadership Lessons
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From £0 to Global Agency in 8 Years (300+ Employees) | Lucy Jameson | #24
Send us Fan MailThe Agency Giants Podcast - Episode 24 (Lucy Jameson)__________________________________________Our latest guest on Agency Giants is Lucy Jameson, who walked away from leading Grey London to start Uncommon in 2017.Now they're working with British Airways, Google, ITV, & BT across their London, New York, & Stockholm studios.This is a masterclass in building brands that matter, not just campaigns that convert.Lucy's LinkedIn: https://www.linkedin.com/in/lucy-jameson-906512Uncommon Creative Studio: https://www.uncommon.studio/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 From Grey London to Founding Uncommon: Lucy's Journey08:30 Landing Major Clients: The OVO Energy Success Story17:15 Pitching to Corporates: The Reality of Time, Cost & Win Rates25:14 Beyond Advertising: Building Brands Through Creative Strategy34:00 AI's Impact on Creativity & Agency Work42:07 Building Core Teams: Structure, Chemistry & Resource Management50:26 Future Vision: Design, Retail Experiences & Brand Britain58:13 The Power of Respectful Disagreement Among Founders
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How We Built the UK's Leading DTC Agency in Just 7 Years | Loukas & Olly | #23
Send us Fan MailThe Agency Giants Podcast - Episode 23 (Loukas Hambi & Olly Hudson)__________________________________________Meta just certified them as the UK's leading DTC agency 🚀But how did Loukas & Olly build a 7-figure agency group with nearly 100 team members in just 7 years?In this episode, you'll discover:• The content flywheel that makes them the UK’s most in-demand DTC agency.• The biggest mistake they made after merging, & how they’d do it differently.• Why they’d rather lose a client than a team member (& how that mindset fuels growth).This episode is pure gold for any agency owner serious about scaling beyond the chaos.Loukas's LinkedIn: https://uk.linkedin.com/in/loukas-hambi-388067152Olly's LinkedIn: https://uk.linkedin.com/in/olly-hudsonFor You Advertising: https://www.foryouadvertising.com/Hambi Media: https://www.hambimedia.com/Soar With Us: https://www.soarwithus.co/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8001d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Secret Formula Revealed07:00 Why Organic Growth Changes Everything13:30 The Merger That Almost Failed20:25 What Nobody Tells You About Scaling29:15 The Gray Hair That Transforms Teams36:30 Building Culture That Actually Works46:50 The Content Strategy Goldmine58:45 Where AI Takes Us Next
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Why LinkedIn is The Best Platform to Get Clients in 2025 | Lara Acosta | #22
Send us Fan MailThe Agency Giants Podcast - Episode 22 (Lara Acosta)__________________________________________From failing forwards, to building a 360K+ follower brand & turning it into a $1M+ business.In this week’s episode, Lara reveals:• Why “weaponized incompetence” is her secret weapon for growth (& why most overthink it)• The exact LinkedIn content that changed her life & business• How she turned her first viral LinkedIn post into an $80K cohort launch while still at university• How to manufacture charisma & authority online without faking itLara's LinkedIn: https://www.linkedin.com/in/laraacostar__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8000d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Weaponized Incompetence Secret08:30 From Immigrant Rejection to Viral Success17:00 Engineering Your First Breakthrough25:15 The Personal Brand Reality Check34:40 Becoming Your Brand Character43:20 The 4-3-2-1 Content Formula52:30 Authority Borrowing Strategy1:01:45 Why LinkedIn Beats Every Platform
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From Fitness Coach to $150k/mo Agency in Less Than 2 Years | James Vogle | #21
Send us Fan MailThe Agency Giants Podcast - Episode 21 (James Vogle)__________________________________________From selling fitness programmes to running a $150k/Month agency working with some of the world's biggest fitness influencers. James's journey is anything but typical.In this episode, he reveals the strategic pivots that transformed his business & why he deliberately downsized his team to become more profitable than ever.James's IG: https://www.instagram.com/jamesvogle/?hl=enJames's Agency: https://fitpreneuragency.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 From $0 to $150k/Month08:30 Why James Ditched Personal Training for Agency Life16:20 How to Land Million-Follower Creators as Clients25:00 The 12-Month Campaign Strategy33:45 Love Island Launch: Six-Figure Weekend42:15 Why Bigger Teams Make Less Money50:30 The Office vs Remote Agency Debate58:45 What 99% of Agencies Get Wrong
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I Built a $10M Email Marketing Agency, Now I Buy Them (M&A) | James Matthewman | #20
Send us Fan MailThe Agency Giants Podcast - Episode 20 (James Matthewman)__________________________________________From uni dropout to 100+ employees, to now building a multi-agency empire 🚀In today's Agency Giants episode, James Matthewman from Underground Ecom just dropped the blueprint, most agencies will never hear!James's LinkedIn: https://www.linkedin.com/in/james-matthewman-68262b153/Underground Ecom: https://www.undergroundecom.com/Supergroup: https://super.group/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=497__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The University Secret That Built an Empire08:30 The $50 That Started It All17:45 Hidden Growth Strategy Revealed25:00 What Nobody Tells You About Scaling35:15 The Game-Changing Partnership Move45:30 Real Results From Going Stealth52:00 Building the Ultimate Sales Machine1:02:30 Why We Never Relied on Referrals1:12:45 The Mistake That Nearly Killed Us1:23:15 From Agency to Empire Blueprint
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From $0 to $500K in 8 Months: How to Scale Your Agency Fast! | Alisha Conlin-hurd | #19
Send us Fan MailThe Agency Giants Podcast - Episode 19 (Alisha Conlin-hurd)__________________________________________If you're still waiting to feel "ready" before going all in... You want to hear from Alisha. She went from $0 to $500K in just 8 months, without a team, a website, or even a company name. In this week’s episode of Agency Giants, we break down how she did it.Alisha's YouTube: https://www.youtube.com/c/AlishaConlinHurdAlisha's Agency: https://www.persuasionexperience.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=494__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________0:00 The Secret Behind $500K Growth8:30 From Side Hustle to Agency Empire17:45 Why Authority Beats Everything24:00 The YouTube Client Machine35:15 What Nobody Tells You About Content45:30 Building Your Dream Team52:40 The Economics That Matter59:21 What's Coming Next1:07:39 The Personal Brand Revolution1:20:04 Why Most Agencies Fail Below $100K/mo1:28:35 The Final Growth Secret
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How He Scaled a Podcast Agency to $400k/mo in Just 4 Years | Darren Lee | #18
Send us Fan MailThe Agency Giants Podcast - Episode 18 (Darren Lee)__________________________________________This week on Agency Giants, we are joined by Darren Lee, founder of Voics, a podcast production agency.Darren breaks down exactly how fear became his catalyst for success, his brutal £100k rev-share lesson, and why his relentless work ethic in Bali puts most entrepreneurs to shame.If you're serious about scaling your agency, this episode will change how you think about growth, team building, and what it really takes to win.Darren's YouTube: @Darren_ks Darren's LinkedIn: https://www.linkedin.com/in/darren-lee1Darren's Agency: http://voics.co/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=492__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________0:00 Intro1:32 The Catalyst for Explosive Growth2:52 When Businesses Fail vs Succeed5:47 The Mini Agency That Changed Everything12:06 The Dyslexia Advantage in Podcasting17:00 Where Podcasting is Heading Next25:02 The Outcome Revolution Email29:29 When Revenue Share Went Wrong36:02 Why Founder Content Always Wins49:20 The Infinite vs Finite Game57:49 Building Your Perfect Team1:24:01 The Coachability Litmus Test1:40:31 Why Darren Measures Everything Daily1:55:40 The Childhood Pain That Drives Success2:01:15 The $1M Month Obsession2:11:14 Zero to 100K: The Two-Step Formula
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£0 to £1.5M Agency, Winning 30 Awards, In Just 3 Years | Luke Cope | #17
Send us Fan MailThe Agency Giants Podcast - Episode 17 (Luke Cope)__________________________________________This week on Agency Giants, we are joined by Luke Cope, Co-founder of Digital PR Agency, Bottled Imagination.Luke breaks down exactly how Bottle Imagination differentiates from traditional PR agencies, their creative ideation process, and why building trust beats flashy presentations every time.What you'll discover:• How they hit £30K revenue in their FIRST month without even announcing they existed• The simple framework that landed them 30+ awards in 3 years (that's 10 per year!)• How to manage client expectations when you can't guarantee resultsLuke's LinkedIn: https://bottledimagination.com/Luke's Agency: https://www.linkedin.com/in/luke-cope-83997942/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=489__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Moment Everything Changed08:30 What Startup Agencies Don't Know17:00 Digital PR's Hidden Formula25:00 The Partnership System That Works35:15 Why 30 Awards in 3 Years Matters45:30 The Campaign That Almost Failed55:00 How Ideas Really Get Created1:05:00 The Childhood That Built a Fighter1:15:00 The Future Game Plan
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From $800 Projects to 79 Team Members & $40k Retainers | Zoë & Jack Shepherd | #16
Send us Fan MailThe Agency Giants Podcast - Episode 16 (Jack & Zoë Shepherd)__________________________________________On this episode of Agency Giants, I sit down with Zoë & Jack Shepherd,The husband-wife duo who built a global social media agency powerhouse from scratch.In 2024, they generated more than $6.5 million in annual revenue...Recently named in Forbes 30 Under 30, Zoë and Jack share the exact strategies that helped them scale their agency in under 6 years.Zoë's LinkedIn: https://www.linkedin.com/in/zoe-stephenson/Jack's LinkedIn: https://www.linkedin.com/in/jack-shepherdThe Social Shepherd: https://thesocialshepherd.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 When Your Partner Becomes Your Co-Founder08:30 The Hiring Decision That Changed Everything17:45 The Secret to Landing Multi-Billion Dollar Clients25:00 Why Social Media Is More Than Just Vanity Metrics35:15 The Hidden Challenge Every Agency Faces45:30 How AI Will Transform Your Marketing Career52:53 The Spark That Makes Leaders Truly Effective59:01 Building Something of True Value1:05:42 The Future of Creativity in a World of AI1:12:04 The Unexpected Cost of Success1:17:52 The Truth About Work-Life Balance
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How to Scale a $1M+ Multi-Service Agency in 2025 | Tom Jauncey | #15
Send us Fan MailThe Agency Giants Podcast - Episode 15 (Tom Jauncey)__________________________________________Tom started his agency at 17 with zero business experience.Now he runs a multi-service team of 25, working with huge clients from Amazon to the European Commission.Against popular advice to niche down, Tom built a successful agency by doing the opposite.His full-service approach spans SEO, PPC, web development, digital PR and more - maintaining high profit margins across diverse industries.Tom's LinkedIn: https://www.linkedin.com/in/tom-jaunceyTom's Agency: https://nautilusmarketing.co.uk/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=482d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Unexpected Path to Success05:41 The Business Partnership That Changed Everything12:02 Why Tom Will Never Niche Down23:48 Secret to Maintaining Client Relationships35:04 The Hidden Marketing Strategy Everyone Neglects38:22 How Tom Landed Amazon As A Client45:30 The Sales Framework That Actually Works51:40 The Surprising Networking Truth57:44 The Secret That Really Drives Agency Growth
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How Two Agency Owners Scaled Beyond $1M/mo | Wickus & Jandre | #14
Send us Fan MailThe Agency Giants Podcast - Episode 14 (Wickus & Jandre)__________________________________________Ever wonder how successful agency owners evolve from charging small monthly fees to signing large equity deals with their clients?In this episode of Agency Giants, I sit down with Jandre & Wickus from V8 Media who reveal how they built a $1M/mo agency over the last 7 years.With their agency experience, they're now landing 50% equity deals in multiple brands doing 8 figures in revenue.Wickus's IG: https://www.instagram.com/wickusvwyk/Jandre's IG: https://www.instagram.com/officialjandredebeer/V8 Media: https://v8media.co.za/__________________________________________00:00 The Secret to Long-Term Business Success05:30 When Agency Owners Join Forces12:45 The Toughest Business They've Ever Built17:45 The Foundation That Changed Everything24:00 What Top Brands Are Really Looking For30:00 The Credibility Factor Most Agencies Miss35:15 Creating Content That Actually Converts42:30 AI's Hidden Impact on Agency Services49:30 Beyond The Agency: Their Surprising Next Chapter55:45 The One Thing Holding Most Owners Back1:04:00 The Surprising Truth About Success Mindset1:08:30 Why Community Changes Everything1:12:00 The Hidden Force Behind All Achievements__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=477d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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14
The Truth About Agency Partnerships & Scaling Past $100k Per Month | Joe Hides | #13
Send us Fan MailThe Agency Giants Podcast - Episode 13 (Joe Hides)__________________________________________This week on the Agency Giants Podcast, Jordan Platten is joined by his Affluent.co agency co-founder, Joe Hides.In this raw conversation, Joe reveals why he bought out Jordan's majority stake in their multi-7 figure agency.From professional GB skier to agency leader, discover Joe's unlikely journey & the strategies that transformed their business.Learn the shift that took their agency from media buying to becoming a creative powerhouse, scaling brands from $200K to $1M monthly in just 90 days.Joe's LinkedIn: https://uk.linkedin.com/in/joe-hides-417799138Joe's Instagram: https://www.instagram.com/joehidesAffluent Agency: https://affluent.co/__________________________________________00:00 Lessons From Partnership Journey05:43 The Pro Athlete Advantage11:35 Why Business Partners Matter17:45 The Pivotal Market Shift25:00 Finding Your Brand's Secret Weapon35:15 The Creative-First Revolution42:34 Building an Empowered Team Culture51:53 The Vision Beyond The Agency1:03:39 AI's Impact on Agency Future1:10:30 The Gold Mining Secret to Success__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=473d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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13
How He Makes $500,000/Month With His CRO Agency | Oliver Kenyon | #12
Send us Fan MailThe Agency Giants Podcast - Episode 12 (Oliver Kenyon)__________________________________________This week on the Agency Giants Podcast, we sit down with Oliver Kenyon, the visionary behind ConversionWise.ConversionWise is an industry-leading CRO agency that’s served over 3,500 customers, including celebrities like Lionel Messi and Kim Kardashian.In this episode, you'll discover:• Top CRO techniques that skyrocket conversions.• Leadership and team management lessons from a fast-growing digital agency.• Insights into Oliver's successful client acquisition strategies.Oliver's LinkedIn: https://www.linkedin.com/in/oliverkenyonConversionWise: https://conversionwise.com/Oliver's Newsletter: https://www.agencycircle.com/__________________________________________0:00 – Intro1:01 – From Chef to Serial Entrepreneur: Oliver’s Journey6:10 – How a Hip-Hop Forum Led Oliver to Online Business9:00 – Creating an Affiliate Marketing Forum & Monetizing It13:40 – Oliver’s First Big Business Success & Selling to Neil Patel19:00 – Becoming a Millionaire at 29 & The Reality of Selling a Company26:10 – Why Oliver Sold His Business & Lessons from the Deal30:00 – From Landing Pages to Building a CRO Agency34:00 – How Oliver Scaled His Agency & Attracted Big Clients40:00 – The Power of Partnerships in Business Growth44:30 – Working with Celebrity Brands Owned by Lionel Messi & Kim Kardashian49:00 – How CRO Helped Generate Over $3.8M for Clients52:00 – The Best Conversion Rate Optimization Tactics Right Now58:00 – How Oliver’s Agency Collected 400+ Reviews & Built Trust1:05:00 – Running a Remote Team vs. In-Person: Oliver’s Approach1:12:30 – Why Oliver Sold His Agency & What’s Next for Him__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=466d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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How He Landed Tyson Fury & Floyd Mayweather as Clients | Paul Kennedy | #11
Send us Fan MailThe Agency Giants Podcast - Episode 11 (Paul Kennedy)__________________________________________We’re kicking off the year with a huge new episode of Agency Giants!In this episode of Agency Giants, Paul breaks down how he went from turning £800 into a six-figure per month agency to managing million-pound campaigns for world-famous clients like Tyson Fury & Floyd Mayweather.Paul's Instagram: https://www.instagram.com/paul.belfast/Life Like Media: https://www.lifelike.media/__________________________________________0:00 – From Videographer to 7-Figure Agency Owner3:01 – Mastering Creative and Paid Ads to Keep Clients for 5+ Years7:00 – The Secret to Growing an Agency Through Referrals and Partnerships11:10 – Landing Floyd Mayweather & Tyson Fury as Clients19:00 – Inside the Fury Camp: Shooting Content with Celebrities26:10 – What It’s Like Touring Thailand with Tyson Fury29:50 – How Travel and Sales Built My Business Resilience34:00 – Scaling from Remote to a 20-Person Office Team40:00 – How Paul's Brother Helped Scale Their Agency44:30 – The Deal That Fell Apart – Biggest Failure in Business49:00 – Why Client Results Matter More Than Constant Outreach52:00 – Scaling Paul's Own Brands from the Agency58:00 – The Future of Our Agency: Incubating and Growing DTC Brands1:05:00 – Should You Take Equity Deals as an Agency?1:12:30 – How to Hire Passionate People Who Drive Business Growth1:18:10 – Biggest Lessons from Failures and Scaling to 7 Figures__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=461d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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11
The Secret to Building a High-Performance Lead Gen Agency | Joe Podmore | #10
Send us Fan MailThe Agency Giants Podcast - Episode 10 (Joe Podmore)__________________________________________Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.In this episode of Agency Giants, Joe takes us through his incredible journey:• Starting out as a freelancer and scaling to a $10M+ business• How he built a high-performing team and doubled revenue in just one year• His secrets to choosing the right niche, pricing for profit, and maintaining long-term client relationshipsThis is more than a success story; it’s a roadmap for anyone ready to transform their agency dreams into reality.Joe's LinkedIn: https://www.linkedin.com/in/joe-podmore/ Leadly: https://leadly.co.uk/Non-Stop: https://www.non-stopsocial.co.uk/__________________________________________0:00 - Intro1:02 - From Freelancer to Agency Director in 4 Years3:02 - Performance Models and Doubling Team Size in a Year6:10 - Niching Down in Car Finance: Why It Works9:00 - Lead Gen vs. E-Commerce Ads: What’s Superior?11:10 - Generating Leads with Innovative Strategies16:20 - Expanding Services with ECRM and SEO19:00 - Managing Client Conversions and Performance Pricing22:30 - Leveraging AI for Creative and Campaign Optimization26:00 - Hybrid Teams vs. In-Person Offices: Pros and Cons30:00 - Long-Term Creative Wins and Ad Fatigue Management36:30 - Launching a Performance-Based Agency Today42:00 - Lessons from Failures and Building a Growth Culture48:30 - The Future of Lead Generation Agencies__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=455d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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20+ Years of Wisdom from a $3M a Year Agency Owner | Jon Harrison | #9
Send us Fan MailThe Agency Giants Podcast - Episode 9 (Jon Harrison)__________________________________________Running an agency isn’t for the faint of heart.But imagine doing it for 20+ years AND pulling in $3M annually...That’s exactly what Jon Harrison, co-founder of One Black Bear, has achieved!If you’re ready to level up your agency game and learn from someone who’s been in the trenches for over two decades, this episode is for you.Jon's LinkedIn: https://www.linkedin.com/in/millersjon/One Black Bear: https://oneblackbear.com/__________________________________________0:00 - Finding Passion and Building a $3M Agency2:14 - The Power of a Finance Director in Business Growth5:11 - Overcoming Rejections, Setbacks, and Impostor Syndrome9:47 - Lessons from 21 Years of Creative Partnership14:10 - Starting Fresh: From Bad Names to Professionalism19:04 - Hiring Smart: The Secret to Scaling an Agency24:10 - Breaking Client Dependency for True Growth29:05 - Creating Fun and Results in Client Campaigns34:50 - Passion vs. Profit: Building a Thriving Culture40:18 - How AI and Trends Are Changing Creative Work46:12 - The Real Cost of High-Value Creative Campaigns50:25 - Recovering from Toxic Partnerships and Rebuilding Trust57:20 - Why Nice People Make the Best Teams1:03:00 - Winning Big Clients and Thriving as a Creative Agency__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=446d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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What He’s Learned From Spending $100M On YouTube Ads | Tom Breeze | #8
Send us Fan MailThe Agency Giants Podcast - Episode 8 (Tom Breeze)__________________________________________Ever wondered how some brands seem to scale effortlessly using YouTube ads?Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears to building a powerhouse agency driving millions in ad revenue.Tom's LinkedIn: https://www.linkedin.com/in/tombreeze/Viewability: https://viewability.co/__________________________________________0:00 - Intro1:09 - Key Ingredients for a $140K/Day YouTube Ad Campaign4:46 - Ad Strategies for Big and Small Budgets7:00 - From Psychology Student to Ad Expert10:06 - Pivoting from SEO to Paid YouTube Ads Success14:47 - US Expansion and Major Client Wins18:00 - Core Values Driving Business Success23:06 - Inbound vs Outbound: Client Acquisition Tactics26:04 - Overcoming Fear and Securing Speaking Gigs33:06 - Building Authority Through Content37:30 - Using Frameworks to Scale Operations44:29 - Cornerstone Framework for Effective YouTube Ads52:15 - Storytelling and 3-Act Structure in YouTube Ads57:50 - Crafting Calls to Action and Trust1:11:00 - Lessons in Scaling and Refining YouTube Ads1:22:15 - AI and Future Trends in Digital YouTube Ads__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=444d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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From 35 to 1,300+ Employees: Navigating a Major Agency Acquisition | Alexis Pratsides | #7
Send us Fan MailThe Agency Giants Podcast - Episode 7 (Alexis Pratsides)__________________________________________This week on the Agency Giants Podcast, we explore the journey of Alexis Pratsides, the founder of MintTwist & now the Global Head of Digital at Finn Partners.With over 25 years of experience in the field of digital marketing. Alexis has worked with major brands like Dell, Apple, Microsoft, Coca-Cola, BT, VW, Jack Daniels, and Disney.In 2021 Alexis's agency MintTwist was acquired by Finn Partners. An agency that now has over 1300 employees, across 3 Continents & 34 Offices.According to LeadIQ, as of September 2024, FINN Partners's annual revenue reached $750M.Alexis's LinkedIn: https://www.linkedin.com/in/alexispratsidesFinn Partners: https://www.finnpartners.com/uk/__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________0:00 - Growing an Agency from Scratch2:30 - Preparing for Acquisition and Exit4:28 - Handling Risk and Scaling Challenges6:40 - Finding the Right Cultural Fit8:31 - Inside the Acquisition Process11:02 - Key Lessons from Selling the Business14:28 - Scaling Up and Managing a Growing Team18:57 - Rewarding Staff and Planning for the Future21:57 - Adjusting Post-Acquisition and New Beginnings24:28 - Expanding Globally and Exploring New Markets27:14 - Unifying Teams and Digital Integration30:02 - Improving Processes Across Regions32:38 - Maintaining Company Culture Amid Growth36:05 - Founding Mint Twist with a Best Friend41:02 - Advice for Young Entrepreneurs Today44:38 - Learning from Mistakes and Embracing Failure48:06 - Winning Big Clients and Pricing Strategies54:00 - Celebrating Major Milestones56:54 - Post-Acquisition Goals and Next Steps1:02:06 - How AI is Transforming Marketing__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=440d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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7
How He Won Performance Marketing Agency of the Year 2024 | Daniel Watts | #6
Send us Fan MailThe Agency Giants Podcast - Episode 6 (Daniel Watts)__________________________________________This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!A stand-out of defining moments in Daniel's performance marketing career involved helping take a DTC e-commerce business from £0 to £25m in annual sales in under three years.Daniel's LinkedIn: https://uk.linkedin.com/in/danieltiwattsBARK.London: https://bark.london/__________________________________________0:00 - From Entrepreneur to Agency Owner: Daniel's Journey3:16 - The Recruitment Background: Lessons for Agency Life7:15 - Accidental Success: How Daniel's Agency Found Its Niche14:25 - The Power of Honesty in Client Relationships20:51 - The Hiring Challenge: Finding and Keeping Top Talent28:02 - Data Science in Marketing: A Game-Changing Approach37:25 - The Secret to Client Retention: Under-Promise, Over-Deliver47:55 - Measuring Team Happiness: The Key to Agency Success52:58 - The Future of Agencies: AI, Automation, and Strategy59:52 - Triple Whale and the Evolution of Marketing Attribution1:01:27 - Advice for Struggling Agencies: Look at Your Product First__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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How He Landed Over 500+ High Ticket Clients For His Agency | Olly Fawcett | #5
Send us Fan MailThe Agency Giants Podcast - Episode 5 (Olly Fawcett)__________________________________________This week on Agency Giants, we explore the journey of Olly Fawcett, a creative agency founder who started his business at just 17 years old.A decade later, Olly has built two thriving agencies servicing over 500 clients!Olly's Instagram: https://www.instagram.com/olly.303303 London: https://303.london/Ralle Media: https://ralle.uk/ __________________________________________0:00 - From Entrepreneur to Business Owner: Olly's Journey3:13 - Starting an Agency at 17: Olly's Unconventional Path7:13 - The Rollercoaster of Agency Life: Ups, Downs, and Growth14:25 - ADHD in Business: Challenges and Unexpected Advantages20:48 - Balancing Creativity and Business: Olly's Approach28:02 - Niche Focus: How Acquiring Ralle Media Changed the Game37:25 - Mastering Client Retention: Strategies That Work47:55 - Building a Dream Team: Hiring and Keeping A-Players52:56 - Office vs Remote: Finding the Perfect Work Culture1:00:58 - Founder's Dilemma: Balancing Presence and Productivity1:08:01 - Landing Big Fish: How Olly Scored Clients Like HexClad1:15:34 - From DMs to Deals: Olly's Unorthodox Acquisition Tactics1:18:01 - The Agency Pitch Scam: Exposing Predatory Business Models1:27:06 - AI and Agencies: Predicting the Industry's Future1:34:16 - Creating Scroll-Stopping Content: Olly's Secret Sauce__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=433d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
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5
How He Makes $3.8m A Year With His Creative Agency | Loukas Hambi | #4
Send us Fan MailThe Agency Giants Podcast - Episode 4 (Loukas Hambi)__________________________________________This week on Agency Giants, I sit down with Loukas Hambi, founder of Hambi Media.His creative agency has become the go-to for online stores scaling through creative content, projecting $3.8M in annual recurring revenue!Whether you're just starting out or looking to take your creative agency to the next level, Loukas's story is packed with actionable insights and inspiration!Loukas's Instagram: https://www.instagram.com/loukashambi/Hambi Media: https://www.hambimedia.com/For You Advertising: https://www.foryouadvertising.com/__________________________________________0:00 - The Agency Podcast - Episode 4 Introduction0:51 - Strategic Moves - Selling Stakes and Merging Services2:49 - Riding the TikTok Wave to 7-Figures in 12 Months3:35 - The Power of Partnerships in Agency Growth8:52 - The Patient Entrepreneur - Reinvesting for Success10:34 - Agency Evolution - From Ads to Content Creation13:14 - Leadership Journey - From Hands-On to CEO15:53 - Scaling Secrets - Consistency, Teams, and Culture22:12 - Culture Matters - Hiring and Growing with Values31:26 - The Employer's Dilemma - Side Hustles and A-Players36:01 - The Entrepreneur's Journey - Sacrifices and Rewards40:58 - Embracing Failure and Riding the Agency Rollercoaster48:33 - Paying It Forward - Why Successful Owners Mentor__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=428d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
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4
How This 26 Year Old Makes $5,000,000+ a Year | Olly Hudson | #3
Send us Fan MailThe Agency Giants Podcast - Episode 3 (Olly Hudson)__________________________________________This week on Agency Giants, I sit down with Olly Hudson, a 26-year-old entrepreneur who's redefining success in the agency world.Olly has built not one, but TWO thriving agencies, collectively generating over $5,000,000 in annual revenue!Olly is the founder of:• Soar With Us: A powerhouse performance marketing agency• For You Advertising: A specialized TikTok-focused agencyWhether you're just starting out or looking to take your agency to the next level, Olly's story is packed with actionable insights and inspiration!Olly's Instagram: https://www.instagram.com/olly_hudson/Soar With Us: https://www.soarwithus.co/For You Advertising: https://www.foryouadvertising.com/__________________________________________0:00 - The Art of Agency Acquisition: Expanding Services4:16 - Key Milestones That Drive Agency Growth7:01 - The Secret to Early Agency Growth10:49 - Scaling Up: Managing Opportunities Effectively12:25 - Agency Success: From Industry Novice to Expert14:30 - Agency Evolution: Shifting from Services to Systems16:52 - The Scaling Secret: Implementing Repeatable Processes18:27 - Structuring Your Agency for Massive Growth21:26 - The Power of SOPs in Agency Management24:39 - Becoming an Industry Leader: Strategies That Work27:43 - Building an Agency Reputation on Solid Results30:43 - The Roadmap from 10K to 100K Monthly Revenue31:49 - Leveraging Partnerships for Agency Growth34:52 - Evolving Outbound Strategies for Agencies37:25 - The Art of Setting Realistic Client Expectations39:52 - Harnessing Case Studies as Powerful Sales Tools41:23 - Agency Growth: Niching vs Holistic Approach45:34 - Client Retention: Going Above and Beyond47:45 - The Reality of Agency Life: An Honest Perspective49:00 - Why Successful Agency Owners Become Mentors__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=424d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
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3
How He Went From $0-$100k/mo In 12 Months | Nicklas Larsen | #2
Send us Fan MailThe Agency Giants Podcast - Episode 2 (Nicklas Larsen)__________________________________________This week, I'm thrilled to introduce you to Nicklas Larsen, a true rising star in the agency world.Nicklas is the founder of Larson Digital, a boutique agency that specializes in high-end, direct-to-consumer marketing for e-commerce brands.What makes Nicklas's story so remarkable? He scaled his agency from $0 to $100k/month in just 12 months! 📈💰And he did it with no prior digital marketing background!Nicklas's Instagram: https://www.instagram.com/larsen_pa_insta/Larsen Digital: https://www.larsendigitalmarketing.com/__________________________________________0:00 - Embracing Impostor Syndrome: A Sign of Growth0:23 - From 0 to 100K: Scaling an Agency in 12 Months1:20 - The Journey from $10K to $100K: Overcoming Mindset Battles3:44 - The Origin Story: From Teenage Shopify Store to Agency Owner5:52 - Transitioning to High-End DTC Clients: Overcoming Imposter Syndrome9:52 - The Key to Exceptional Service Delivery12:25 - Building a Data-Driven, Impact-Focused Agency16:52 - The Power of Repeatable Processes in Agency Scaling21:26 - The Importance of SOPs and Documentation24:39 - Becoming an Industry Leader: Beyond Service Delivery27:43 - The Role of Case Studies in Agency Growth31:49 - Cold Email Strategies That Land $15M Clients37:25 - Creating a Leverage Library: Maximizing Agency Assets41:23 - Balancing Case Study Value and Client LTV45:34 - The Ideal Agency Size: Diminishing Returns and New Opportunities50:53 - Personal Growth: Minimizing Opportunity Cost, Maximizing Potential52:48 - Why Successful Agency Owners Become Mentors55:58 - The Transformative Power of Mindset Shifts in Agency Growth__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=423d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
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2
The Secrets Behind Building a $500k+/pm Online Business | Rory Keran | #1
Send us Fan MailThe Agency Giants Podcast - Episode 1 (Rory Keran)__________________________________________In this debut episode, I have the pleasure of sitting down with Rory Keran, a true agency powerhouse.Rory is the founder of not one, but two highly successful agencies: CSM Agency and Evolve Marketing.With CSM Agency, Rory has achieved the incredible feat of generating over $400K in a single month, focusing on delivering exceptional results for B2B clients.Meanwhile, Evolve Marketing has made its mark in the professional services space, working with leading legal firms, accountancy practices, and insurance brokers.Throughout our conversation, Rory shares his wealth of knowledge and experience, diving deep into the strategies and mindsets that have fueled his agencies' remarkable growth. 💡📈Rory's Instagram: https://www.instagram.com/rory_keran/CSM Agency: https://www.csmagency.ie/Evolve Marketing: https://www.evolvemarketing.ie/__________________________________________0:00 - How Rory Keran Hired an MD for His Agency3:46 - Keran's Agency Journey So Far9:52 - Keran's Lessons from Hidden Gent: Agency to Product16:19 - How Keran Scales with Separate Agency Brands24:09 - Keran on Finding the Ideal Agency Size and Goals27:48 - Agency Exit Strategies: How To Build a Sellable Agency32:36 - Keran Mastering Agency Models: Retainers & Partnerships43:35 - Why Keran is Passionate About Mentoring Agency Owners48:17 - The 3 Pillars to Scale Your Agency to $100K/Month56:51 - Keran's Agency Client Closing Strategies1:01:08 - Keran's $100k/pm Agency Concepts for Smaller Businesses__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=421d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
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1
Asking Millionaire SMMA Owners How to Make $100k+/pm | The Agency Giants Podcast Introduction
Send us Fan MailIt's official, I've started a podcast!🎙 You can watch all the latest episodes here: https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak Stay tuned, more episodes coming soon... 👀____________________________________________If you want us to help you sign your next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=420d____________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners___________________________________________Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
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ABOUT THIS SHOW
Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold
HOSTED BY
Jordan Platten
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