PODCAST · arts

Alka-Seltzer Time - Single Episodes

by Old Time Radio

ALKA-SELTZER TIME Alka-Seltzer Time (aka The Alka-Seltzer Show ) was a 15-minute radio series broadcast weekdays on both CBS Radio and the Mutual Broadcasting System. This show should not to be confused with an earlier show called Alka-Seltzer Time that would later be renamed Herb Shriner Time . The show began in 1949. It stared baritone Curt Massey along with Martha Tilton and had the original title The Curt Massey Show (sometimes advertised as The Curt Massey and Martha Tilton Show ). The announcer was Ford Pearson. The show sponsor was Alka-Seltzer. The name was changed in 1952 to highlight the sponsor's product. By 1953, the series was heard on Mutual (at 12 noon, Eastern Time) and later that same day on CBS (at 5:45pm, Eastern). Advertisements described the show as "informal song sessions" by vocalists Massey and Tilton. Tilton was often billed as "the liltin' Martha Tilton". The two singers, both Texas-born, performed with Country Washburne and His Orchestra, featuring Charles La