ASA Leadership Learning Series

In this podcast, learn how to tell your chapter’s story, draft a news release, build your media contact list and develop long-standing relationships with news reporters and editors.

ASA chapter volunteers and staff learn 7 steps for an effective membership retention program; how to sell renewals using a defined value proposition; and how to create a structured communication process asking members to renew.

Learn: Why an annual performance evaluation for chapter staff is critical to the success of your chapter. Steps you should take to prepare for the performance review. Tips for a stress free and successful performance review. Follow up to the performance evaluation.

Discover how to shape a new member's first impressions of the value of ASA membership. Explore ways to ensure that new members know how to maximize membership in ASA. Learn how to design and implement an orientation tailored for your chapter.

Explore the sources of seeds for your grass roots. Evaluate methods to recruit the sales force for your issue. Learn how to energize your grass roots network. Examine the tools you'll need for your grass roots campaign.

Learn (1) the elements of a membership sales and marketing plan; (2) how to build a membership sales team; and (3) how to successfully execute a membership plan.

Learn the importance of planning your legislative initiative, identify the elements of an advocacy plan, and review the steps that you need to take before launching a legislative initiative