PODCAST · business
Attribution 2.0 by HockeyStack
by Emir Atli and Obaid Durrani
Attribution 2.0 is the next phase of attribution that helps businesses achieve more efficient revenue growth, by considering efforts across all departments and the technological capabilities that help them visualize how those efforts collectively impact pipeline, revenue, and their customer's journeys.In this podcast series, Emir Atli, CRO of HockeyStack, and Obaid Durrani, Head of Content at HockeyStack, break down everything there is to know about A2.0 in short, 5 to 10-minute episodes.
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S01E01 - Attribution Is Not About Proving ROI
In the first episode of A2.0, Emir and Obaid go over why attribution is not only about proving ROI, why we need more customer journey data, and how that data helps us understand the efficiency of our efforts.
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ABOUT THIS SHOW
Attribution 2.0 is the next phase of attribution that helps businesses achieve more efficient revenue growth, by considering efforts across all departments and the technological capabilities that help them visualize how those efforts collectively impact pipeline, revenue, and their customer's journeys.In this podcast series, Emir Atli, CRO of HockeyStack, and Obaid Durrani, Head of Content at HockeyStack, break down everything there is to know about A2.0 in short, 5 to 10-minute episodes.
HOSTED BY
Emir Atli and Obaid Durrani
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Frequently Asked Questions
How many episodes does Attribution 2.0 by HockeyStack have?
Attribution 2.0 by HockeyStack currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Attribution 2.0 by HockeyStack about?
Attribution 2.0 is the next phase of attribution that helps businesses achieve more efficient revenue growth, by considering efforts across all departments and the technological capabilities that help them visualize how those efforts collectively impact pipeline, revenue, and their customer's...
How often does Attribution 2.0 by HockeyStack release new episodes?
Attribution 2.0 by HockeyStack has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Attribution 2.0 by HockeyStack?
You can listen to Attribution 2.0 by HockeyStack on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Attribution 2.0 by HockeyStack?
Attribution 2.0 by HockeyStack is created and hosted by Emir Atli and Obaid Durrani.
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