Aussie Online Growing on Shopify

Running Meta Ads or Klaviyo email marketing for your Shopify store is not a set-and-forget thing - and this episode is aboutthe gap that nobody really talks about. Questions come up mid-week. A campaign does something unexpected. A promotion is around the corner and you're not sure how to set up the flow.  Most of the time those questions are quick to answer with the right person in front of you, but getting that access usuallymeans scheduling, waiting and losing momentum while you do. This week I'm sharing something new I've added to all my active client packages - a free weekly Office Hours Zoom drop-in session every Tuesday at 1pm Adelaide time. No booking, no formal agenda, no presentation.  Just direct access to me while I'm at my desk working. Clients jump on, ask their Meta Ads or Klaviyo question, get a real answer and get on with their week. I also talk about why the shared format - where other clients may be on the call too - is actually one of the best parts. Community learning, real-time problem solving, and the reassurance that someone else is probably dealing with the exact same thing you are, without the group coaching price tag.  If you're a small Australian ecommerce or Shopify store owner who has ever felt like the support runs out between scheduled check-ins, this episode is for you. Good marketing support isn't just strategy - it's being available at the right moment. That's what Office Hours is.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity.🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online

If you're a small Australian Shopify store owner who has been putting off launching or running ads because your website doesn't feel "ready" - this episode is going to change how you think about that. This week on Aussie Online Growing on Shopify we're busting the "conversion ready" myth that keeps so many Aussie ecommerce businesses stuck in a cycle of tweaking, comparing and procrastinating insteadof selling. The truth is, if a customer can add your product to cart and check out with a card, PayPal or Afterpay - your Shopifystore is ready. The data you need to know whether your website is actually converting comes from real traffic volume, and most small business owners running organic social media simply don't have enough sessions yet to make those calls. I share what happened when I spent one focused day - across three sessions - overhauling my own Shopify product pages using Shopify Sidekick AI, updating my hero messaging, swapping out apps and refreshing my product images, resulting in a 20% increase in conversion rate on the previous month. I also walk through my top eight product page tips for better Shopify conversion rate optimisation - from images above thefold and review apps, to social proof placement, free shipping banners, video content, frequently bought together sections and pop-up strategy. Whether you're just launching your Shopify store, growing an ecommerce business in Australia,or getting ready to run Meta Ads or Klaviyo email marketing, this episode gives you a practical, no-fluff action plan to optimise your product pages and start selling with confidence. Also mentioned - Episode 166 on Shopify Sidekick AI for more on how I made these changes.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and mail marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - itcomes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta adcampaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online

This week I'm joined by Lyn, the founder behind Gympie Patchwork - a beautiful Queensland-based fabric store selling quilting fabrics, threads, haberdashery and sewing supplies both online and through a bricks and mortar store in Gympie. Lyn shares her journey of buying and taking on the business two years ago and the reality of what it actually looks like to grow an established store with an online presence in today's ecommerce landscape. We talk honestly about the unexpected struggles that come with running a fabric and craft business online - from getting consistent traffic to converting browsers into buyers - and how we've been working together to support Gympie Patchwork's growth through Meta Ads and email marketing. If you're a small Aussie retail or niche product store owner wondering what it looks like to take that next step with your online marketing, Lyn's story is going to resonate. Head to https://gympiepatchwork.com/ to check out her gorgeous range.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for listening!Rachel – eCommerce Enthusiast

If you've ever wondered whether working together is the right fit for your business, this episode is worth a listen. Thisweek I'm talking about who works with me and why - because not every business owner needs the kind of help I offer, and honestly that's a good thing.The clients I work with aren't at the starting online anymore. Their Shopify store is live, products are selling, and they'redoing some marketing - but it feels messy, inconsistent, and like it's the thing slowing growth down rather than driving it. They've usually tried Meta Ads before and watched money disappear without understanding why. Or they've got a Klaviyo account sitting there doing very little - an email list that hasn't been sent to in months because they're not sure who to send to or what to say.I talk through the frustrations I hear constantly on discovery calls, what my clients want (hint: it's consistency andclarity, not doing everything), and how Meta Ads and Klaviyo work together to stop the feast-and-famine sales cycle and build something more stable.Hit play and let’s dive in. 🎧Learn about working with my Aussie Content Creator - get 20 pieces of content (including 10 videos) for just $1100AUD - check it out and reach out HERE: https://www.aussieonlinegrowingonshopify.com.au/post/ready-to-refresh-your-content-for-2026-get-scroll-stopping-content-without-doing-it-yourselfBook your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actuallyconverts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode of Aussie Online Growing on Shopify, we're diving into Shopify Sidekick - Shopify's built-in AI assistant that lives right inside your Shopify admin. If you're an Australian Shopify store owner looking to work smarter, Sidekick lets you ask real questions about your store instead of wasting time digging through reports manually. I'm sharing exactly how I've been using Shopify Sidekick in my own ecommerce store - from writing custom code for my Shopify theme, to improving product page conversion rate with accordion descriptions, feature icons and brand messaging, to generating product images with on-screentext. We also get into inventory analysis and demand planning beyond Shopify's standard ABC analysis, using Sidekick to pull specific sales metrics and forecast volume per SKU for smarter stock planning. Plus I cover setting up low inventory alerts inside Shopify Flow, and how I asked Sidekick directly what my store needed to improve average order value and conversion rate - and the surprisingly detailed response it gave me including product bundling strategies, post-purchase upsells, store speed optimisation, discount strategy analysis and product page improvements. If you've been sleeping on Shopify AI tools, this episode will change that.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for listening!Rachel – eCommerce Enthusiast

In this episode, I share a real-life business conversation with a local health and wellness business owner who is already busy and established, but looking to grow further. We unpack a stage of business many owners reach - where things are working, but visibility and marketing start to feel more important (and more overwhelming). Her question wasn’t really about strategy, but confidence: “What should I post?” We talk about why overthinking is often the real bottleneck, not a lack of ideas, and how many business owners already know what they could be creating - they just haven’t started yet. I also share why local service businesses have a huge advantage when it comes to content, how showing up authentically builds trust faster than perfection, and why momentum in marketing comes from action, not waiting until everything feels ready. If you’ve been stuck second guessing your content, this episode is a reminder that you don’t need a new strategy - you just need to start.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for listening!Rachel - eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, I share a real-life business conversation about content marketing, visibility, and what to post online after a coffee chat with a founder building the ecommerce side of her foundation. Her question is one I hear constantly from business owners: “What should I actually post?” We unpack why the real problem is rarely a lack of ideas but a lack of content structure, and how using simple content pillars can transform your social media strategy. I walk through five powerful pillars - mission and awareness, product education, behind-the-scenes content, real-world impact, and documenting the journey - and explain how these themes help businesses create consistent content thatbuilds brand trust, website traffic, and customer discovery. We also talk about why visibility must come before sales, and how organic content and paid media work together to grow an audience and attract customers faster. If you’re struggling with what to post on Instagram, TikTok, or social media for your business, this episode will give you a simple framework to create content with more clarity and confidence.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠and start growing today! 🌱 ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ 🌟 Small Aussie Brands Grow Online Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.I work with small Aussie eCommerce brands to:run smarter, more profitable Meta ad campaigns AND turn traffic into customers through strategic email marketingThis is ideal if:ads feel expensive or inconsistent OR your email list isn’t pulling its weight OR you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠and start growing today! 🌱 ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online⁠Thanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

I dive into why structured A/B testing inside Klaviyo is one of the most powerful ways to improve your email marketing in2026 - and why assumptions are often more dangerous than low open rates. I share a recent experiment I ran testing email length and structure, what the results revealed, and why the takeaway isn’t “long wins” or “short wins,” but that testing beats guessing every time. We unpack how to run clean experiments, what metrics actually matter (hint: it’s not just opens), and how small, controlled changes compound into stronger click rates, higher revenue per recipient, and healthier lists over time. If you want your email strategy to bedriven by data instead of opinion, this episode will give you a practical framework to start experimenting with confidence.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

I unpack some of the most common beginner traps I see when business owners start advertising on Meta -and the clichés that aren’t actually problems (even though they feel like they are). From obsessing over daily fluctuations to panicking over frequency or thinking one “bad” day means failure, I share themindset shifts and practical truths that matter far more in 2026. We talk about what real Meta success looks like, why creative and consistency beat constant tweaking, and how to avoidsabotaging your own results through overreaction. If you’re running ads - or about to - this episode will help you separate noise from signal and approach Meta with more confidence, clarity, and strategy.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management - built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for listening!Rachel - eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.https://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, I break down why content volume has become one of the biggest growth drivers for online stores in 2026 and why so many businesses hit a ceiling simply because they don’t have enough creative assets for Meta to work with. I share a practical solution for brands who don’t have time to create content themselves: using a done-for-you contentbundle designed specifically to give your ads, emails, socials, and website the variety they need to perform. IIf you know your marketing could be working harder but content creation keeps falling to the bottom of your to-do list,this episode will show you what’s possible when that bottleneck disappears.👉 Reach out to work with Liam ⁠HEREHit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱👉 Reach out to work with Liam HEREThanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, I dust off one of my all-time favourite business analogies - being the driver of your steam train (and yes, also the captain of your ship) - to talk about what actually moves your business forward in 2026. If you want a fun, confidence-boosting reset that reminds you you’re in charge of the journey - this episode is for you. 🚂⚓✨We unpack why growth isn’t about doing more, chasing shiny ideas, or endlessly rebuilding the “perfect” plan, but about laying some tracks, fuelling the engine, and actually getting moving. I chat through how things like Meta ads, email marketing, and consistent action power momentum, why you’re always the one at the controls, and the sneaky habits that stall progress (hello over-branding, dashboard refreshing, and waiting for the “right time”). Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.I work with small Aussie eCommerce brands to:• run smarter, more profitable Meta ad campaigns• turn traffic into customers through strategic email marketingThis is ideal if:• ads feel expensive or inconsistent• your email list isn’t pulling its weight• you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, I break down how one simple email sent during a quick Australia Day flash sale generated $550 in revenue - and why the result had far less to do with the discount itself than most business owners think. I walk through the real breakdown behind the sale, including how just three customers spent well above the usual order value, why a $9 promo item triggered hundreds of dollars in extra purchases, and how wishlist behaviour quietly boosts revenue when you give customers a reason to visit your website. If you’ve ever wondered whether sending “just one more email” is worth the effort, this episode will completely change how you see promo emails and their impact on sales.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.I work with small Aussie eCommerce brands to:• run smarter, more profitable Meta ad campaigns• turn traffic into customers through strategic email marketingThis is ideal if:• ads feel expensive or inconsistent• your email list isn’t pulling its weight• you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱________________________________________Thanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

This episode is about creating a plan that supports both your business and your life - without pressure, panic, or constant promotion. I share a more sustainable way to think about planning for 2026, focusing on intention over intensity, seasonal rhythms instead of endless discounts, and promo calendars as flexible guides rather than rigid rules. We talk about why fewer, well-supported moments outperform constant noise, how to plan around your capacity and real customer behaviour, and why having a living, reviewable plan matters more than chasing every platform change. If you want clarity, confidence, and a plan that helps people find your business when it suits them - this episode will help you decide what’s worth planning this year, and what you can finally let go of.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.I work with small Aussie eCommerce brands to:• run smarter, more profitable Meta ad campaigns• turn traffic into customers through strategic email marketingThis is ideal if:• ads feel expensive or inconsistent• your email list isn’t pulling its weight• you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱________________________________________Thanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, I open up my Meta Ads dashboard and breakdown why Advantage+ Shopping campaigns are working so well right now, even when the daily results don’t always look pretty. Using real data from multiple client accounts, I explain how cold traffic prospecting inside ASC actually works, why low cost-per-purchase can exist alongside “average” ROAS,and how creative volume allows Meta to sort your ads into its own internal funnel. You’ll learn how to read ASC data properly at the ad level, why turning off ads too early can kill performance, what daily spend volatility really means, and how patience - not panic - leads to scale. If you’ve ever wanted to switch off ads after a bad day, this episode will change how you look at Meta Ads in 2026.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

Planning your Shopify growth for 2026 and already feeling overwhelmed? In this episode, I unpack why most Shopify plans fail by February - and why the answer isn’t doing more, but building better structure. You’ll learn a simple five-step framework to clear business clutter, set one actionable growth goal, master your calendar, create repeatable systems, and track progress without burnout. With practical Shopify examples covering Meta ads, email marketing, content, launches, and planning cycles, this episode shows how structure (not hustle) creates sustainable revenue, momentum, and clarity - plus one simple action you can take this week to set your store up for a stronger 2026.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to:• run smarter, more profitable Meta ad campaigns• turn traffic into customers through strategic email marketingThis is ideal if:• ads feel expensive or inconsistent• your email list isn’t pulling its weight• you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱Thanks for listening! Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

Get on it today! You'll find your new customers profitably in 2026 on Meta! Join me for this scrappy, chatty, car episode I just had to share these amazing results - Cost Per Purchase ranging from $6 to $34 - for real!Book your FREE Discovery Call in my calendar: https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.I work with small Aussie eCommerce brands to:• run smarter, more profitable Meta ad campaigns• turn traffic into customers through strategic email marketingThis is ideal if:• ads feel expensive or inconsistent• your email list isn’t pulling its weight• you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠and start growing today! 🌱________________________________________Thanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

In this case study episode, I break down how a real Klaviyo account repaired its email deliverability score from Fair to Excellent, and what this means for your 2026 email marketing planning. You’ll learn the exact segmentation, send-frequency, and content strategy changes that improved inbox placement, reduced unsubscribes, and strengthened list health - including how fixing the right flow (not campaigns) halved unsubscribe rates, and why fresh leads from ads play a key role in long-term deliverability. If you want higher open rates, better engagement, and emails that actually reach the inbox, this episode gives you clear, practical steps you can apply immediately.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.I work with small Aussie eCommerce brands to:• run smarter, more profitable Meta ad campaigns• turn traffic into customers through strategic email marketingThis is ideal if:• ads feel expensive or inconsistent• your email list isn’t pulling its weight• you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱________________________________________Thanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

Great results - the highest revenue in four years and a jaw-dropping 350% jump on 2024. In this episode, I break down exactly what moved the needle: doubling down on Top-of-Funnel prospecting in October (hello, 50% new customers on Day 1), warming up my audience early with Klaviyo + Meta reminders, and marketing psychology with up-to-50% discounts, a hero bestseller, and a juicy Gift With Purchase. Plus, you’ll hear how auto-applied discounts, strike-through pricing, and a well-optimised slide-out cart helped close the loop. If you love a good revenue comeback story - hit play! Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱  🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel- Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

Meta ads often stop working because the creative runs out of steam - not enough volume, not enough variety, or too few ads inside ASC for the algorithm to work with. In this episode, I break down how creative fatigue shows up (higher frequency, lower reach, rising costs), why warm audiences burn out fast without new top-of-funnel traffic, how mismatched audiences tank results, and why niche brands and rushed, low-energy creatives fatigue even faster. Plus, I share simple Creative Kit ideas like Problem vs Solution, Back in Stock, Founder Story, Demos, and UGC to keep your ads fresh without the doom-scrolling.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧 Join me while I build an Ad LIVE – a screenshare episode for the first time. Meta’s updates the past few months are so improved. Their generated AI content like images and video for your Facebook Instagram ads is worth a look if you haven’t checked them out in a few months. Keep in mind though these variation on your ads do not count as unique ad creative and that is important for a few reasons so don’t rely on them as your only creative variation – Meta’s andromeda update will not perform if you only use the variations and not your own unique created image and videos to grow your Shopify online business.Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧 Today is a momentous episode – my first ever interview with a podcast guest! This is Dan from One Drop Cartel and he has been a client of mine for 1 whole year now where I support his Australian brand with Meta Ads and Klaviyo Email Marketing. Join me in this special episode for the story behind his brand and his journey in growing his side-hustle. Grab some of his amazing new adventure apparel collection called "Dropverse", perfect gifting for Christmas and Summer 2025: https://onedropcartel.com/Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧 How are your getting traffic to your website? If you struggle with growing your Shopify ecommerce store sessions and in turn – customer orders / revenue – this episode may help you take back the wheel and be the driver of traffic to your website. Run a different promotion (or two) each month for 2026, and what does a promotion mean? It doesn’t always mean a sale at all – but it means “Give people a reason to come to your website.” Tune in and get some ideas you can plan and execute next year to get more sessions, more add to carts and more orders!Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧 Have you heard of the online course eCommerce Equation? This is my honest review of the popular online program. I joined 4 months ago and want to share what I love about the course and what I don’t love about it. If you have considered joining, or maybe you are a past member, this episode is my personal experience inside the course – maybe you can relate.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧 If your eCommerce store is your side hustle – this episode is for you! My Top 3 tips in planning for your Black Friday sale between now and the end of November. Make time for these three things and you’re SALE will be more successful than chasing all the things you think you “should” do, and in the limited amount of hours you have per week when building your small business around a career and family.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧The part 2 from last week - what of these small business owner blind spots do you relate to? If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are you – they are definitely me. Take some time this week to get one of these sorted, ensuring you have the best Black Friday sale month for your Shopify store ever!Hit play and let’s dive in. 🎧Book your Free Discovery Call HERE ⁠⁠⁠and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧 Have you got your Black Friday 2025 strategy planned? If not, you’re not alone. If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are you – they are definitely me. Take some time this week to get one of these sorted, ensuring you have the best Black Friday sale month for your Shopify store ever!Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

This episode is a bit of a follow-up to a previous episode – here I share my real strategy for how to succeed with Meta Ads to grow your Shopify eCommerce store in Australia based on a daily Facebook Ads budget of $15 or $150+Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

If you’ve ever felt like you’re just handing over money to Meta without seeing results, you’re not alone. Before you rage-quit Ads Manager, let’s walk through the biggest culprits behind underperforming ads and what you can tweak to get things moving again. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – ou won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

On every discovery call I have with Aussie eCommerce businesses, the same questions pop up lately. Running a Shopify store in Australia and trying to work out your next step? Whether you’re chasing your first $5K months or already past that milestone, the priorities are very different - and that’s exactly what we’re unpacking today.Some common questions from new clients:👉 Should I be spending on ads yet?👉 How important is email marketing for my stage?👉 Is branding and design worth it before I’m making consistent sales?👉 What’s the quickest way to drive more traffic to my store?This episode answers those questions with an Australia-specific lens, so you know exactly what to focus on at your stage of growth.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

If you’re running a small Aussie Shopify store and feel like your Meta Ads and organic content are stuck in neutral, this episode is for you. We’re diving into the untapped goldmine sitting right inside your account: Facebook and Instagram Insights. Instead of guessing what content works, your Insights data shows you exactly what the algorithm is pushing out — and how to use that to boost reach, engagement, and sales.What You’ll Learn in This Episode:How to read your Meta Insights.Why sorting by Reach reveals what the Meta algorithm already favours.How to double down on winning content (without creating from scratch every time).The power of rescheduling and reposting proven content to keep your audience growing.Practical tips for Shopify store owners in Australia to get more eyeballs on your brand with less effort. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

In July 2025 I doubled my revenue! And my Meta Ad Spend ROAS was 2.5 across the month. This episode is a bit braggy… not my usual… but I hope it inspires you that growing in eCommerce is more possible today than ever before when you follow the creative path (yes that means running ads with lots of creative variations) and you don’t neglect your email marketing!Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

Not click bait... I have spend over a quarter of a million dollars in Meta Ad spend between my two eCommerce brands and my clients accounts - this is what I have learned in that time about Meta and how to spend your own marketing dollars wisely on the platform to get you more sales and more customers online.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧 I walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025 and leverage Meta to win for your small Shopify business.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🚨 Meta Ads Are Changing – Are You Ready? In this episode, we break down Meta’s biggest shift in years: the rollout of the new Andromeda AI ranking engine, major updates to Advantage+ campaigns, and what it all means for your eCommerce store.🎧 Plus – a sneak peek at next week’s episode where I’ll walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

Feeling stuck, tired, or on the verge of throwing in the towel? This one’s for you. This episode is a reminder that the magic doesn’t happen at the starting line, or even at step 10. It’s in the messy, uncomfortable middle.I’m sharing a personal story from my Meta Ads journey, how I nearly quit, what finally clicked, and why leaning into what works (instead of forcing what I thought should work) changed everything. Plus, I’m diving into my favourite philosophy: you can’t skip from zero to 100. Everyone who made it took every single step in between.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

Meta isn’t a slow-burning campfire anymore—it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch.In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic—into multiple ad creatives you can test, tweak, and re-use without breaking a sweat (or reaching for your camera again).📹 I filmed one 37-second brand video.🔥 Instead of treating it like a ‘one and done,’ I pulled it apart and turned it into scroll-stopping, algorithm-feeding variations.🎯 No reshoots. No meltdown. Just strategic reworking to keep the Meta machine happy—and your ad costs down.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

Meta isn’t a slow-burning campfire anymore - it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch. In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic, into multiple ad creatives you can test, tweak, and re-use without breaking a sweat (or reaching for your camera again).📹I filmed one 37-second brand video.🔥 Instead of treating it like a ‘one and done,’ I pulled it apart and turned it into scroll-stopping, algorithm-feeding variations.🎯 No reshoots. No meltdown. Just strategic reworking to keep the Meta machine happy, and your ad costs down. Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for watching! Rachel - Facebook Ads Specialist

In this episode, I’m sharing an update to how I now work with clients — especially if you’re a small online business looking for support with marketing that actually moves the needle.I’ve refined my services into two clear focus areas: Facebook Ads Management and Klaviyo Email Marketing. I’ve also added a few optional Add-On’s that give you extra support depending on where your business is at and what kind of growth you're aiming for. It’s all about making things simpler, clearer, and more aligned with how I can best support you. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost yourbusiness's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online 

If you’ve ever looked at your Meta Ads and wondered, “Why is this tanking all of a sudden?” - this episode is for you. This week, I'm diving deep into one of the most underrated and misunderstood metrics in Meta Ads: Frequency. It’s not just about how many people see your ad, but how often they see it - and spoiler alert: that difference is everything when it comes to diagnosing fatigue, wasted spend, and ad performance woes. Whether you're managing your own ads or working with a media buyer, knowing how to interpret frequency could save your budget and your sanity. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱  🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online  

"Is My Social Media Even Working?" Real Talk on Organic Reach & Engagement. In this episode, I break down what “good” actually looks like when it comes to organic reach and engagement on Facebook and Instagram. If you’ve ever wondered whether your posts are performing or just disappearing into the void—this one’s for you. In 2025 organic social media is more valuable work and use of your time than ever before – literally!Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business'smarketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

You’re great at what you sell - but getting seen, clicked, and converting online? That’s where I come in. I help small ecommerce brands grow their visibility, email lists, and revenue through strategic Facebook Ads and Klaviyo Email Marketing - done with you or done for you. No fluff. No retainers. Just focused support that gets your marketing working harder.

In this episode, I’m sharing the behind-the-scenes updates I’ve made to my email marketing strategy to help improve engagement and clean up my list. From softening the tone in abandoned cart emails to segmenting more thoughtfully based on engagement levels, I walk through what’s working—and what’s not. I also talk about testing personalisation in subject lines and copy, trialling A/B testing on header images and CTAs, and introducing a standing offer for cold subscribers to try and win them back before regular list clean-ups every six months. Plus, we touch on the realitythat people are overwhelmed and skimming, so it’s more important than ever to show up beyond just email—on social media, in ads, and wherever your audience hangs out. If your open rates have dipped or your list feels stale, this episode will help you give your email marketing the refresh it needs.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱  🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, we’re talking about the sneaky side of ecommerce success—gray data. You know, the kind of sales that show up after a live or an email blast, but don’t get a high five from Shopify, GA4, or Meta Ads. I recorded this on a Tuesday, fresh off 5 Shopify sales from brand-new customers—hello, LIVE magic!We’ll chat about why those “non-attributed” wins matter, how I’m noticing more action on email and LIVE days, and why—if you’re not cracking $500K a year—you might want to hold off on the fancy third-party tracking tools.Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱  🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business'smarketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

I have a love-hate relationship with Meta Advantage + Shopping campaigns but in recent weeks (since mid March) have had great success with them in my eCommerce Shopify store. This type of campaign is a MUST to test and try if you sell online, it is the way Meta will continue to drive all advertising accounts - it is in your best interests to lean into it.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for watching! Rachel - Facebook Ads Specialist

So, if you're thinking, "I’ve got $500 to spend on Meta Ads this month — where should I start?" Here’s what I recommend to make that budget work hard for you, especially if you’re a small eCommerce business.Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱  🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business'smarketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your businessonline!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

Let's put our customer hat on when crafting an offer for our customers and building the emails to communicate that offer. I recently had an offer that didn't land as well as I'd hoped with my customers and it prompted me to make this list of Must-Do's for building a high converting Klaviyo email campaign - keeping the offer and the email "skimable" and your potential customers saying Yes - being reassured in their customer journey with your Shopify small business.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

👉 “Are you paying for clicks… or are you paying for customers?” This episode I want to encourage you to stop looking at your Cost Per Click on Meta. Focusing on "cheap" might be holding your business back — cheap clicks look good but can be a vanity metric, like seeing your social media followers growing, it is not a reflection of the quality of the potential customers you are attracting and getting to your website. Let’s focus on paying for customers and not clicks!Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

I had my highest revenue month ever in my eCommerce store in March 2025 – since starting my small biz 4 years ago. This milestone makes me so proud and I am now coming up again new challenges and growing pains. What challenge are you facing right now in growing your eCommerce store? Are you going through some growing pains, or some pains of NOT growing? Either way – we need to solve the very next problem in front of us so we don’t get in the way of our own success….Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, I’m pulling back the curtain on what it actually costs to grow a subscription box business — and why the numbers might surprise you. We all dream of "cheap" traffic and organic sales, but when you look at the data behind Meta advertising (and the energy behind organic growth!), it becomes clear that nothing is truly free or easy.I walk you through the results of my recent subscription box launch:✨ 20% conversion rate from my waitlist✨ $800 total Meta ad spend split between audience-building and retargeting✨ $31.20 average cost per new subscriber — my biggest subscriber launch yet!Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online