B2B IN 15

Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

Tycho shares the systems behind the viral LinkedIn content of Dapper.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads moving toward conversion.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

Tycho tells you his best practices when it comes to advertising on LinkedIn.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

In this episode, Tycho shares his secrets around going viral on LinkedIn with video content.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO?Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

In this episode, Tycho shares how you can create content that breaks the pattern on LinkedIn, goes viral, and sells.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take to stand out.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing prioritization and more.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

In this B2B episode, Tycho and Steven talk B2B Content and how to create content that grabs attention and converts. Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

Marketers often do too many things simultaneously. Tycho discusses focus and how to double down on the few things that really deliver ROI.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

Tycho shares his experience on results in B2B Marketing. How long does it take to get results? And when do you stop/keep going before reaching ROI?Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

In this episode, Tycho tells you what you should do to get clients if you have 0 budget for marketing.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

In this episode, Tycho breaks down what a content marketer really does and explains why this role is more important than most people think.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

If you cannot get your prospect's attention, you will never convert your prospect.In this episode, Tycho shares content ideas that will grab your prospects' attention in 2025.Newsletter:https://www.dapper.agency/resources/newsletterTycho's Personal Linkedin:https://www.linkedin.com/in/tycholuijten/

In this podcast Tycho explains how he grows his revenue with 80-100% YoY by applying the Niche Famous Framework.Newsletter:https://www.dapper.agency/resources/newsletterTycho's Personal LinkedIn:https://www.linkedin.com/in/tycholuijten/

In this Podcast, Tycho talks you through the main bottlenecks for demand gen teams when it comes to generating pipeline.Newsletter:https://www.dapper.agency/resources/newsletterTycho's Personal Linkedin:https://www.linkedin.com/in/tycholuijten/

In this podcast, Tycho talks about B2B marketing funnels, through the lens of content. What is the type of content that'll help you grab initial attention of your prospect? And what is the type of content that you can use to get your prospects more engaged in a later stage? These questions and more, Tycho will answer in this episode of B2B In 15.Newsletter:https://www.dapper.agency/resources/newsletterPersonal Linkedin Tycho:https://www.linkedin.com/in/tycholuijten/

In this podcast, Tycho talks you through the perfect set-up for a Demand Gen team.Newsletter:https://www.dapper.agency/resources/newsletterPersonal Linkedin Tycho:https://www.linkedin.com/in/tycholuijten/

Tycho reveals how he measures short-term success in Demand Generation.Newsletter: https://www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

In this podcast, Tycho walks you trough the 6 steps to set up the perfect LinkedIn Campaign for a high-ticket product or service.https://www.dapper.agency/resources/newsletterhttps://www.linkedin.com/in/tycholuijten/

Content creation at big B2B companies can be done better and more efficient. In this podcast Tycho talks you through the 3 most important lessons that will help you to make better content, faster. https://www.dapper.agency/resources/newsletterhttps://www.linkedin.com/in/tycholuijten/

In this episode, Tycho busts the myth that you cannot reach B2B audiences on so-called 'B2C channels'. He shows you how you can use channels like META and YouTube to reach your B2B ICP.

In today's episode of "B2B in 15", Tycho offers his insights on how to establish a personal brand on LinkedIn that generates strong levels of revenue.

Tycho shares all his secrets around Demand Capture in his new podcast episode. 1 How to make cold outreach work, and get you new business 2 How to NOT use Google Ads 3 The newest Google innovations that’ll change how people search 4 How to leverage comparison websites 5 And more!

In this episode, Tycho talks you through the steps he would take to set up the marketing machine for a service business that does 2 million in revenue. He explains the 5 steps he would take, with a budget of €4000 when there is no marketing set up at that moment.

In this B2B in 15 podcast, Tycho makes video content easier than ever. He presents 4 ways of video content creation that require almost no budget and very little time. After this podcast you won't have an excuse not to make video content again.

Demand Gen does not work without good content. And for good content, we need senior staff. To be more specific; we need the Subject Matter Experts (SMEs) of the organization. However, the SMEs are busy and have a hard time staying committed to co-creating content with the marketing team. We see this happening again and again. In this episode, Tycho shares his three main tips for keeping SMEs involved in content creation.

Imagine if all your ideal customers would know who you are. Imagine that you would be the first company that they think of when they think of your category. That is the effect of Niche Fame. In this episode, Tycho tells you how the Niche Famous Framework is different from 'awareness' and 'demand generation'. More importantly, he shows you how you can become Niche Famous yourself.

In this first episode of B2B IN 15, Tycho states that B2B companies are leaving revenue on the table by not using the tactic. He explains that retargeting is not as common in B2B as it is in B2C, while it is at least as effective. In the podcast, 2 types of retargeting are described: Retargeting within LinkedIn and retargeting based on website visitors with META and YouTube. https://www.linkedin.com/in/tycholuijten/https://www.dapper.agency/resources/newsletter