Back Roads and Bold Moves

After a little break, the mic is back on, and this time, things are different. I’m done with the cookie-cutter, polished, “say what everyone else is saying” kind of business advice. This podcast is about the real stuff: the messy, gritty, and sometimes hilarious reality of running a business in small towns and regional communities.In this episode, I share why I pressed pause on creating content, what I’ve learned about finding my own authentic voice, and why I’m committed to showing up as the unfiltered version of myself from now on.This podcast is for you if:You’re building a business from the bush, between nap times, or with dodgy WiFi.You’re sick of recycled marketing advice that doesn’t fit rural reality.You’ve got ideas but also worries about what your neighbors might think.You’re ready to hear (and maybe make) bold moves that don’t follow the rulebook.We’ll be talking about the overlap of kids and business, working around the seasons, and the not-so-glam side of small-town life where everyone knows your business. And yes, expect the occasional swear word, hot take, and perspective you won’t hear on other podcasts.Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Things we're talking about this week..Should I still be using hashtags on Instagram?What is Bluesky?Threads hits 275 million usersAnd then, let's deep dive into the differences between a community and an audience - which one are you building for your business?Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Last week I celebrated five years of running my own business and I spent some time reflecting on the lessons I have learned along the way. I chose five of those lessons to share with you today!Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Welcome to part one of my three-part brand messaging series! Brand messaging is THAT important to your business that it deserves three parts.In this part I guide you through the six-step process I recommend you take in order to set out your framework. Grab the worksheet and get cracking on your framework as you listen to the podcast.If you need any help, or have any questions please slide into my DM's!Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

The end of the financial year is upon us! Now is the time to get your EOFY offer locked in and begin your marketing campaign. In this episode, I take you through six tips for nailing your EOFY marketing campaign. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Just because your content can be shared, doesn't mean it is shareable. In this episode we talk about what shareable content is and why it is important to create shareable content. I'll also leave you with some tips that will make the creation of shareable content easier. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

In this weeks episode of Localise & Socialise, I make a compelling argument for exactly why you need to spend some time working on your brand story, as well as some quick reminders, and updates from the week that was in the social media world. Links mentioned: Information about the Rural Reach GrantCommuniConnect Rural MembershipsBack Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Season two of Localise + Socialise is here!We start off today with an update episode because we are already nearly two months into the year and SO much is going on. We start with some updates on my business that might interest you, followed by some social media updates you need to know about. The links I mentioned:https://www.ejgcreative.com.au/https://communiconnectrural.com.au/https://wellinthewheatbelt.com.au/Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Looking to elevate your rural and regional business's social media game over the holidays? In this episode of Localise and Socialise, we share content ideas to keep your audience engaged. From posting about closure dates and updating hours to sharing festive content and expressing gratitude, we've got you covered. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

There are plenty of experts out there sharing their social media predictions for the new year, but are many of them actually relevant to local businesses? These five are!Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

In this episode, we explore the importance of having a custom-centric focus on your local business's social media platforms. We begin with discussing who you're business is ACTUALLY talking to and the importance of knowing your target audience, before moving on to three types of content that are essential for your local business. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Your rural business is on social media, right? But are you reaching the right people? In the first episode of Localise and Socialise, let's explain local marketing a little bit better, as well as delve deeper into the types of regional businesses, organisations and events that can truly harness the power of local social media marketing. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

In today's episode, we will be diving into the world of branding and exploring the concept of brand voice. Have you ever come across a brand that seemed to have two different personalities on different platforms? It can be confusing and even detrimental to the brand's reputation. In this episode, we will learn why having a unified brand voice is crucial for small and medium-sized businesses. Stay tuned as we provide actionable tips and tricks for developing and implementing a consistent and authentic brand voice that resonates with your target audience. Let's dive in!Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Don’t write “content pillars” off as just another social media buzzword, because they are actually a super useful tool for content creation, especially if you are having difficulty coming up with new ideas. Find your content pillars cheat sheet here.Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

When people talk positively about your business, your product or you as a business person, they’re helping you build brand awareness and trust, and you might not even realise they’ve done it! In this episode, Elyssa walks you through eight word-of-mouth strategies that your local small-medium business should be using. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Rebranding your business is not as simple as changing your logo. Make sure you consider all factors before going ahead and saying "Yep, let's rebrand!" The EJG Creative rebrand was completed by Bonnie from Taylored Creative who you can find on Instagram @tayloredcreative, I could not recommend her more! Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

I've gone rogue this week! I list a couple of things you, as a business, need to remember about using social media and enlisting the help of a social media manager. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Are you overlooking LinkedIn in your local business marketing strategies? Do so no longer! Over the next couple of episodes, I want to take you inside how the algorithm of each social media platform actually works- and how you can use it to your advantage. Starting with LinkedIn because it IS a valuable resource. If you are interested in using LinkedIn for your local business make sure you stay tuned on the EJG Creative socials because I will be talking about it more shortly.Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Threads, the new text-based app from Meta has launched and Twitter is not happy. I've had a couple of businesses ask the same question, "Do we need to get our business on there?" and I am sure there are many more of you asking the same thing!  This episode of Just Quickly will unpack that for you. If you would prefer to read this information you can click here. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

content creation can be an annoying, time-consuming task without having processes in place to make it easier. If you particularly hate it, or you don’t have the time or energy, outsource it to someone who does! If you are going down the DIY route, I have compiled nine of my top tips to making content creation as painless as possible.Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

You’ve heard it a thousand times, you’ve probably even heard me say it as well: real, honest, authentic content is the key to social media for business. But there is a thing as sharing TOO much. You don’t want to unravel all the hard work you’re doing for your brand by sharing just a little bit too much information that turns people away. In this episode I detail five things I want you to NOT post on your business social media.Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Your social media marketing means NOTHING if you are trying to talk to everyone.In the first episode of Just Quickly we are going to talk about why you need to narrow down exactly who you want to buy your products or services in order to see the benefits of social media marketing.To grab the worksheet that accompanies this and be updated on future episodes click here Know Your Target Audience WorksheetFollow EJG Creative on social media @ejgcreativeBack Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

Just Quickly is your new go-to podcast for bite-sized and actionable social media tips, tricks, news, examples and break-downs for small business. Each episode, in ten minutes or less I’ll give you one thing to think about and tell you how you can implement that in your own social media. No long spiels, no long winded stories, no fluff, just the information you need, quickly.If you would like to sign up to the Just Quickly email list that will alert you to new episodes and provide you with any visual examples or guides, worksheet or workbooks you might need (for free!) to accompany a pod episode, you can do so here - http://eepurl.com/io0n3YBack Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram