PODCAST · business
Bankshot Strategy - Audio Briefs
by Bankshot Strategy
A business strategy podcast about AI, competitive advantage, business models, and marketing strategy in the AI era. Eric D. Noren, author of The Strategic Formula and creator of the Periodic Table of Business Strategy, analyzes how companies grow, defend market position, and adapt during technological change. Episodes are adapted from the Bankshot Strategy newsletter and focus on practical strategic thinking for executives, operators, founders, and marketers.
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44
Retrieval Is Not Citation: A Five-Stage Pipeline for AI Visibility
Most AI visibility failures happen after retrieval. Learn why 85% of retrieved pages are never cited — and how a five-stage pipeline explains what SEO practice can't diagnose.Read the full article on Substack: https://bankshotstrategy.substack.com/p/retrieval-is-not-citation-ai-visibility-pipelineLearn more at www.ericdnoren.com.
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43
Strategy Frameworks Were Never Meant to Work Together
A functional comparison of the major strategy frameworks — diagnostic, growth, business model, execution, and integrated systems — and how the Strategic Formula System addresses the integration gap they share.Read the full article on Substack: https://bankshotstrategy.substack.com/p/strategy-frameworks-comparison-strategic-formula-systemLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageAI Susceptibility Index: https://bankshotstrategy.substack.com/p/ai-susceptibility-index-how-to-assess-and-mitigate-riskLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economicsStrategic Breakpoint Analysis: https://bankshotstrategy.substack.com/p/strategic-breakpoint-analysis
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42
Who Is Responsible for Knowing When the System Is Wrong?
Every AI approval contains a second decision no one makes explicitly: which human judgments to eliminate. That gap between accountability and evaluative capacity is a governance failure, not a technology risk.Read the full article on Substack: https://bankshotstrategy.substack.com/p/who-is-responsible-for-knowing-when-system-is-wrongLearn more at www.ericdnoren.com.
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41
The Edge of Every Strategy Framework
Strategy frameworks compress reality into teachable patterns — but the territory they can't reach is where outcomes are actually decided. The case for AI-augmented strategy.Read the full article on Substack: https://bankshotstrategy.substack.com/p/edge-of-every-strategy-frameworkLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantage
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40
Nvidia Isn't Losing. It Might Not Notice Until It Has.
Nvidia's CUDA moat isn't a fixed asset — it's a forward-accumulating condition. A Strategic Breakpoint Analysis of the failure mode hiding inside AI's dominant infrastructure franchise.Read the full article on Substack: https://bankshotstrategy.substack.com/p/nvidia-cuda-strategic-breakpointLearn more at www.ericdnoren.com.Additional Links:Strategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageStrategic Breakpoint Analysis: https://bankshotstrategy.substack.com/p/strategic-breakpoint-analysis
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39
Prediction Markets vs Sportsbooks: Why the Sportsbook Is Dead
Sportsbooks have no moat. Prediction markets do — but one Supreme Court ruling could erase it. A structural analysis of the regulatory fight over wagering.Read the full article on Substack: https://bankshotstrategy.substack.com/p/prediction-markets-vs-sportsbooksLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantage
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38
Your Pricing Strategy Doesn't Work on AI Agents
AI agents don't respond to abandoned cart emails, exit-intent discounts, or negotiation tactics. If your margin depends on what customers don't know, agentic commerce has already found your floor.Read the full article on Substack: https://bankshotstrategy.substack.com/p/pricing-strategy-ai-agentsLearn more at www.ericdnoren.com.
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Find Your Company's Strategic Breakpoint
Learn what a strategic breakpoint is and how dependency drift weakens a strategy’s internal logic long before revenue reflects the change.Read the full article on Substack: https://bankshotstrategy.substack.com/p/strategic-breakpoint-analysisLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageAI Susceptibility Index: https://bankshotstrategy.substack.com/p/ai-susceptibility-index-how-to-assess-and-mitigate-risk
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36
More Content is Not the Answer to AI Visibility
Content velocity no longer compounds AI visibility. Refresh strategies increase redundancy, collapse confidence, and make brands easier for AI systems to generalize past.Read the full article on Substack: https://bankshotstrategy.substack.com/p/more-content-is-not-the-answer-to-ai-visibilityLearn more at www.ericdnoren.com.
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35
Learning Speed Is the New Marketing Advantage
Why faster learning now drives marketing outcomes more than optimization, and how AI shifts teams from A/B testing to live learning systems.Read the full article on Substack: https://bankshotstrategy.substack.com/p/learning-loop-marketingLearn more at www.ericdnoren.com.Additional Links:Learning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economics
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34
When Real Estate Markets Offer Choice Before Visibility
Fragmented listings promise choice but shift hidden costs to buyers. A structural look at how private discovery reshapes real estate markets.Read the full article on Substack: https://bankshotstrategy.substack.com/p/choice-before-visibility-real-estateLearn more at www.ericdnoren.com.Additional Links:https://www.businessinsider.com/compass-ceo-robert-reffkin-zillow-war-homebuying-real-estate-2025-12
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Why AI Underperforms in Most Organizations
Most organizations already have the data they need. AI fails when feedback lacks authority—when insights inform decisions but aren’t allowed to force change.Read the full article on Substack: https://bankshotstrategy.substack.com/p/ai-feedback-authorityLearn more at www.ericdnoren.com.
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Strategies That Only Work for a While in Abnormal Markets
Why some strategies succeed under abnormal conditions—and why they fail when market discipline returns. An analysis of timing, constraints, and strategic judgment.Read the full article on Substack: https://bankshotstrategy.substack.com/p/strategies-that-only-work-for-a-whileLearn more at www.ericdnoren.com.
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31
OpenAI’s Dominance Problem
OpenAI feels inevitable because demand is real. This essay explains why default usage isn’t the same as durable advantage — and what determines whether it lasts.Read the full article on Substack: https://bankshotstrategy.substack.com/p/openai-dominance-problemLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economics
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30
Competitive Advantage in a World That Learns Back
Static moats fade, but learning systems compound. Explore why competitive advantage now comes from fast feedback loops and continual renewal in the AI era.Read the full article on Substack: https://bankshotstrategy.substack.com/p/competitive-advantage-world-that-learns-backLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economics
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29
Unbeatable and Fragile: Inside SpaceX’s Interdependent Strategy
SpaceX looks unbeatable—but its strategy is also deeply fragile. This essay reveals the interdependent architecture behind launch, Starlink, Starship, and government missions.Read the full article on Substack: https://bankshotstrategy.substack.com/p/spacex-unbeatable-and-fragileLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantage
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The Early Signals That Reveal Whether AI Threatens Your Business
Most companies discover AI pressure only after performance declines. This episode explains the early, often invisible signals that reveal whether AI is starting to threaten your business model — and how to detect them before the metrics move.Read the full article on Substack: https://bankshotstrategy.substack.com/p/early-signals-ai-threatens-your-businessLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessAI Susceptibility Index: https://bankshotstrategy.substack.com/p/ai-susceptibility-index-how-to-assess-and-mitigate-riskLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economics
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27
Why Palantir Is One of the Hardest Companies to Dislodge
A strategic analysis of how Palantir embeds in an organization’s decision layer so deeply that the platform becomes part of its operating identity. Eric D. Noren explains why Palantir’s moat isn’t AI or secrecy, but doctrine integration, learning loops, and identity-level lock-in.Read the full article on Substack: https://bankshotstrategy.substack.com/p/palantir-strategic-formula-identity-moatLearn more at www.ericdnoren.com.Additional Links:Strategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economics
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26
Discoverability Without Search: Why Brand Recognition Determines Visibility
AI hasn’t replaced SEO — it’s changed what visibility means. In a world of AI-mediated discovery, brands don’t win by ranking pages, but by being recognizable, resolvable, and trusted by systems and humans alike..Read the full article on Substack: https://bankshotstrategy.substack.com/p/discoverability-without-searchLearn more at www.ericdnoren.com.Additional Links:The Trust Layer: https://bankshotstrategy.substack.com/p/human-vs-machine-trustBrand Operating System: https://bankshotstrategy.substack.com/p/from-website-to-brand-operating-system
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25
Why Every Strategy Needs a Formula, Not Just a Slide
A single slide can look simple while hiding strategic confusion. This essay shows how the Strategic Formula makes a company’s real economics and execution priorities unmistakably clear.Read the full article on Substack: https://bankshotstrategy.substack.com/p/strategy-needs-a-formulaLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessHBR article: https://hbr.org/2025/07/you-should-be-able-to-boil-your-strategy-down-to-a-single-clear-visualizationStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantage
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24
The Company That Made Trading Free Also Made Finance More Expensive
Robinhood erased commissions and collapsed an entire industry’s margin stack. This case study breaks down how zero pricing spread through the market, why the company’s early momentum flattened, and what a defensible moat would require now.Read the full article on Substack: https://bankshotstrategy.substack.com/p/robinhood-free-trading-case-studyLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economicsThe Trust Layer: https://bankshotstrategy.substack.com/p/human-vs-machine-trust
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23
The Strategic Logic Behind the Warner Bros. Acquisition
Why Netflix and Paramount interpret the Warner Bros. acquisition so differently — and how their strategic architectures shape the moment.Read the full article on Substack: https://bankshotstrategy.substack.com/p/warner-bros-acquisition-strategy-netflix-paramountLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economics
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22
Smart Glasses Strategy: Why Big Tech Failed and How a Start-Up Could Win
A deep dive into the emerging smart-glasses market through the Periodic Table of Business Strategy™. Learn why Apple, Meta, and Google haven’t built a winning formula — and how AI learning loops could tip the balance.Read the full article on Substack: https://bankshotstrategy.substack.com/p/smart-glasses-strategyLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economics
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21
Why Target Is Spending $5B on Remodels — and Why It Won’t Work
Target is spending $5B on store remodels, but the real problem is strategic drift. CAPEX won’t fix a formula the stores can no longer express.Read the full article on Substack: https://bankshotstrategy.substack.com/p/target-remodels-strategy-driftLearn more at www.ericdnoren.com.Additional Links:Strategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantage
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20
Would You Share Your AI Chat History with a Prospective Employer?
AI chats may reveal how we think, learn, and solve problems more than résumés or interviews. Would you share your last 10 chats to show your potential?Read the full article on Substack: https://bankshotstrategy.substack.com/p/ai-chat-history-job-interviewLearn more at www.ericdnoren.com.
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19
Inside JSX: Why the Semi-Private Airline Can’t Scale Like the Majors
How JSX built a premium, semi-private airline experience—and why its private-terminal strategy may be both its moat and its ceiling.Read the full article on Substack: https://bankshotstrategy.substack.com/p/inside-jsx-the-strategy-behind-a-semi-private-airlineLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantage
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18
How to Write a Business Plan for the AI Era
A practical AI-business-planning framework to protect profits, margins, and advantage using the Strategic Formula, ASI, and Learning-Loop Economics.Read the full article on Substack: https://bankshotstrategy.substack.com/p/business-plan-ai-eraLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageAI Susceptibility Index: https://bankshotstrategy.substack.com/p/ai-susceptibility-index-how-to-assess-and-mitigate-riskLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economics
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17
Allbirds at a Crossroads: Why the Brand Lost Its Edge and What It Must Do to Survive
Allbirds’ revenues are falling and margins shrinking. A strategy analysis shows why the brand lost its edge — and what it must do to survive.Read the full article on Substack: https://bankshotstrategy.substack.com/p/allbirds-crossroads-strategy-decline-survivalLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageAI Susceptibility Index: https://bankshotstrategy.substack.com/p/ai-susceptibility-index-how-to-assess-and-mitigate-riskLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economics
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16
When Scale Meets Scale: Why Demand Captivity Decides the Winner
A deep dive into Costco vs. Sam’s strategy. Learn why Costco’s business model compounds scale with demand captivity, while Sam’s relies on scale alone..Read the full article on Substack: https://bankshotstrategy.substack.com/p/costco-vs-sams-strategy-analysisLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantage
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15
Silicon Valley Is Quietly Becoming an Energy Cartel
AI’s power hunger is forcing Big Tech to build its own energy supply — reshaping who controls the grid behind the future of intelligence.Read the full article on Substack: https://bankshotstrategy.substack.com/p/silicon-valley-ai-energy-cartelLearn more at www.ericdnoren.com.Additional Links:Goldman Sachs research: https://www.goldmansachs.com/insights/articles/ai-to-drive-165-increase-in-data-center-power-demand-by-2030?utm_source=chatgpt.comIAEA Report: https://www.iea.org/reports/electricity-2024
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14
Walmart’s Learning Loop: How the Retail Giant Is Turning Scale into Intelligence
Walmart’s sensors and AI are creating a continuous learning loop across its 4,600 stores — transforming cost leadership into a compounding information advantage.Read the full article on Substack: https://bankshotstrategy.substack.com/p/walmart-learning-loop-scale-intelligenceLearn more at www.ericdnoren.com.Additional Links:Wiliot/Walmart press release: https://www.wiliot.com/wiliot-collaborates-with-walmart-to-transform-retail-supply-chain-with-ambient-iot-and-aiPeriodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageAI Susceptibility Index: https://bankshotstrategy.substack.com/p/ai-susceptibility-index-how-to-assess-and-mitigate-riskLearning-Loop Economics: https://bankshotstrategy.substack.com/p/learning-loop-economics
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13
The Brand Operating System: How AI Is Redefining Digital Strategy
As AI reshapes discovery, the website must evolve into a brand operating system — the foundation for trust, experience, and coherence.Read the full article on Substack: https://bankshotstrategy.substack.com/p/from-website-to-brand-operating-systemLearn more at www.ericdnoren.com.
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12
The New UX: Designing for Humans Who Already Know
As AI systems handle discovery, visitors arrive already informed. Learn why UX now means confirmation, coherence, and trust — not exploration.Read the full article on Substack: https://bankshotstrategy.substack.com/p/new-ux-ai-mediated-webLearn more at www.ericdnoren.com.
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11
The New Marketing Divide: Human vs. Machine Trust
As AI systems shape discovery, credibility shifts from stories to systems. Learn why structured trust, not content volume, drives visibility.Read the full article on Substack: https://bankshotstrategy.substack.com/p/human-vs-machine-trustLearn more at www.ericdnoren.com.
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10
Why Labubu Went Viral: The Strategy Behind Pop Mart’s Collectible Craze
Pop Mart’s Labubu went from blind-box toy to global craze. Was it strategy, luck, or taste? Learn why it worked - and why it may not for others.Read the full article on Substack: https://bankshotstrategy.substack.com/p/labubu-pop-mart-strategy-viral-fadLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantage
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9
Inside Canva’s Strategic Formula
Canva looks like a design tool, but its formula blends subscriptions with a marketplace, multiplies value through network effects, and locks in demand. Here’s how the model works, and where rivals might attack.Read the full article on Substack: https://bankshotstrategy.substack.com/p/inside-canvas-strategic-formulaLearn more at www.ericdnoren.com.Additional Links:Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessStrategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageAI Susceptibility Index: https://bankshotstrategy.substack.com/p/ai-susceptibility-index-how-to-assess-and-mitigate-risk
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8
Your Real Business Model May Surprise You
A cemetery case study shows how the Periodic Table of Business Strategy reveals what others miss. (Article originally published August 14, 2025.)Read the full article on Substack: https://bankshotstrategy.substack.com/p/your-real-business-model-may-surpriseLearn more at www.ericdnoren.com.
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How to Diagnose Your Strategy in 30 Minutes
A 3-step framework to reveal what your strategy is really made of. (Article originally published July 31, 2025.)Read the full article on Substack: https://bankshotstrategy.substack.com/p/how-to-diagnose-your-strategy-inLearn more at www.ericdnoren.com.
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Learning-Loop Economics
Aggregation Theory explained the internet era. Learning-Loop Economics explains the AI era: compounding faster by owning the loop, not just the customer. (Article originally published September 24, 2025.)Read the full article on Substack: https://bankshotstrategy.substack.com/p/learning-loop-economicsLearn more at www.ericdnoren.com.
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5
What is a Strategic Formula?
Learn how to combine business model, strategy, and competitive advantage into a one-line formula that explains why companies thrive or fail. (Article originally published September 10, 2025.)Read the full article on Substack: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantageLearn more at www.ericdnoren.com.
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The AI Susceptibility Index
A practical introduction to the AI Susceptibility Index (ASI): five questions to assess AI risk, common patterns, mitigation playbooks, and a 20-minute worksheet—without revealing the scoring recipe. (Article originally published August 21, 2025.)Read the full article on Substack: https://bankshotstrategy.substack.com/p/ai-susceptibility-index-how-to-assess-and-mitigate-riskLearn more at www.ericdnoren.com
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The Periodic Table of Business Strategy
Explore the full Periodic Table of Business Strategy™ — 35 essential elements covering business models, strategies, and competitive advantages. A foundational framework for navigating growth, disruption, and the AI era. (Original article published July 23, 2025.)Read the full article on Substack: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-businessLearn more at www.ericdnoren.com
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Trailer – Bankshot Strategy: Audio Briefs
Audio edition of the Bankshot Strategy newsletter
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ABOUT THIS SHOW
A business strategy podcast about AI, competitive advantage, business models, and marketing strategy in the AI era. Eric D. Noren, author of The Strategic Formula and creator of the Periodic Table of Business Strategy, analyzes how companies grow, defend market position, and adapt during technological change. Episodes are adapted from the Bankshot Strategy newsletter and focus on practical strategic thinking for executives, operators, founders, and marketers.
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