BarRaisers Podcast by Eelco de Boer

Dan Sullivan is 82 years old, has written 46 books, holds 82 patents on his ideas, and plans to live to 156. And he gets more ambitious every year. In this episode, I sit down with the founder of Strategic Coach to talk about what it really means to live long and well, why testing your health matters more than sleep or exercise, and how he publishes a new book every quarter with a team of 10 people. We get into his collaborations with Joe Polish and Dean Jackson, why he calls Dean "the marketing Buddha," how AI has 4X'd his productivity, and what he would do if he were starting over at my age. Dan also shares his philosophy on making fast decisions, collaborating from a place of abundance, and why he believes the best entrepreneurs are actually philosophers. This is one of those conversations that changes the way you think about time, ambition, and what is truly possible. In this episode: Why testing is the real key to longevity One book per quarter: how Dan actually pulls it off The origin story of Who Not How Marketing, AI and the future of content How to collaborate without competing Making fast decisions without regret