Beauty 4.0 by CosmeticsDesign-Europe

Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.

Using Artificial Intelligence (AI) technologies for the personalisation of beauty products is a golden opportunity for industry, particularly within a modern omnichannel model, says Wayne Liu, senior VP and general manager of Perfect Corp.

International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships manager for beauty at TikTok.

Combining beauty tools with topicals for enhanced efficacy and improved usability is a gap in the market with plenty of promise that brands haven’t quite found yet, says Jo Barnard, founder and creative director of Morrama.

Advancing digital tools that help men and women select suitable skin care products is a huge opportunity and brands should be doing everything to be as transparent and informative as possible, says Estella Benz, founder of Skin Match Technology.

Technology is required to provide beauty consumers true personalised offerings at scale, and brands and retailers need to be smart about tailoring the shopper experience because consumer demands are certainly there, says Nidhima Kohli, founder of Beauty Matching Engine.

High-resolution 2D facial imaging is a powerful tool when integrated into clinical trials or product development projects, particularly when working to cater to diverse skin types and tones, says Lisa DiNatale, senior manager for clinical efficacy and claims at Avon.

Beauty apps have fast become the go-to tool for mass consumers looking to better understand products and routines, but industry has made some obvious design mistakes and needs to re-shift thinking to grow long-term engagement, says Maria Semykoz, co-founder and CEO What’s In My Jar.

Beauty 4.0 will see smart, sustainable and ultra-personalised devices and formulations come to the fore, as industry shifts thinking and priorities towards improved user experience and planetary good, says Mike Webster, director of 3D structure and experience at 1HQ.

The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform.

The beauty industry has faced a challenging year, shaped by the ongoing COVID-19 crisis, regulatory changes under Brexit and incoming sustainability legislation at EU level. But industry has learned so much and remains innovative and driven in its approach to gain ground and grow in 2021, says CTPA chief Dr Emma Meredith.

The beauty and personal care world has faced significant upheaval on a global scale during the ongoing novel coronavirus (COVID-19) pandemic, but it has also emerged as resilient and innovative despite consumer and retail trends morphing at great speed.

Oil-based products have soared in popularity over recent times and cleansing oils are part of this upsurge, taking influence from Asia in what ingredients supplier Croda is calling the ‘East meets West’ trend.

It is a trend we are seeing a lot these days from ingredients suppliers – conducting their own consumer research – and it is important to do this to ensure you are meeting specific demands and offering customers the most relevant solutions.

As we look to tackle deforestation and the consumer increasingly demands a more sustainable industry, Chris Sayner explains that the answer lies in sustainable palm oil.

An extract of snow algae can protect the skin against environmental stress factors and improve the barrier function and has been developed by Mibelle Biochemistry. Here, Dr Fred Zülli gives Cosmetics Design an exclusive insight.

Ingredients supplier Merck has launched new cosmetics actives and invited CosmeticsDesign-Europe.com down to give us an exclusive insight on the skin care ingredients.

It is vital to listen to customer demand and the latest trends when developing pigments for the cosmetics industry according to ingredients supplier Merck KGaA.

CosmeticsDesign-Europe.com caught up with Ayurvedic Practitioner and Herbalist, Sebastian Pole after delivering a presentation on 'Niche brands building for success' at in-cosmetics in Barcelona.

The UK-based cosmetics manufacturer has seen great success in the last 3 - 5 years, here CosmeticsDesign catches up with the company's CEO for an update on its developments.

CosmeticsDesign-Europe.com caught up with Paul France vice president of open innovation at MeadWestvaco after his presentation at PCD on how industry professionals can gain the competitive advantage through open innovation.

CosmeticsDesign-Europe.com caught up with Bruno Clamens, general manager of international company, Jackel Group that has successfully crossed from the baby care industry into cosmetics with electrical and mechanical devices designed to “multiply the efficiency of a brand’s existing product.”

Already a world leader in the market for glass nail varnish and fragrance parckaging, Baralan is eyeing the expanding market for skin care packaging as a means of expanding its footprint in the category.

Dr. Fred Zŭlli, business unit manager for Mibelle Biochemistry explains how the company's latest technologically advanced offering has been difficult for some in the industry to fully digest.

In a fiercely competitive market providing packaging with added value is vital to staying ahead of the competition. We spoke to Christian Maassen, manager customer relations, to find out about the strategy Seidel has adopted.

From an idea that was developed in a university dorm room and initially marketed at student clubs, Wingman has flown to new heights in its first year, achieving national success and gaining external investment.

At the recent in-cosmetics show in Milan, CosmeticsDesign caught up with Bob Norman of GreenPalm to discuss the need for cosmetic companies to support the sustainable production of palm oil.

On the second day of the in-cosmetics event in Milan the CosmeticsDesign editorial team has swapped notes on some of the most eye-catching trends and innovations on the show floor.

Following on from the recent Aerosol Forum in Paris, we spoke to L'Oreal's director of operations for packaging development, Isabelle Lepeltier, to find out what the big trends are in this area.

Following the phenomenal success of Puig's Paco Rabanne 1 Million fragrance, Olivier Boutaud, director of the company's production facility at Chartre, France, explains how production was ramped up to meet the demand.

The market for point of sale display materials is a surprisingly vibrant category that faces the same challenges as any packaging cosmetics packaging company, explains Olivier Zoccheddu, from the company EZY PLV (Global Concept PLV).

New sustainable materials and technologies need to be evaluated to really understand what they can bring to a product, according to luxury rigid box manufacturer, Knoll Packaging.

Sustainable packaging and luxury can be combined but it’s a multi-player game, requiring action from retailers, suppliers, brands and consumers, according to Estée Lauder packaging executive John Delfausse.

Critt Analyse Et Surface, a small analysis laboratory in the Cosmetics Valley, has recently invested in 3-D video micrscope technology to expand its testing capabilities in both packaging and formulation.

Interactive workshops and record numbers helped create a fitting twentieth anniversary celebration of in-cosmetics, according to the organisers.

With influences for innovation in the cosmetics industry coming from many areas, market research company Mintel has identified four key beauty trends for 2010.

Leading beauty packaging provider Valois has taken on the joint challenges of sustainability and the continuing tough economic conditions.

Custom fragrance packaging provider I Pack has weathered the economic crisis by providing turnkey packaging solutions that have helped to secure future expansion.

Pellets derived from recycled PET bottles are the secret to the latest in eco-friendly caps from France-based packaging provider VPI.

Labelling the environmental characteristics of a product, for example its carbon footprint and water consumption, is becoming increasingly popular in a number of markets.

Highlighting resource use of the packaging and pushing for more recyclable materials might be a step in the right direction but we should not forget petrochemical-based materials that already exist and may have a better environmental profile than those currently used, according to Alcan's Nicholas Thorne.

Inneov, the joint venture between Nestle and L’Oreal to develop beauty supplements, says regulatory clarity is needed in the area of beauty claims on non-topical beauty applications that in many cases fall between cosmetics and food law.

Cosmetics Compact brings you the highlights of the site’s top stories, in miniature. This week we shed some light on recent discussions over the rigour and reproducibility of the SPF test.

Social networking sites like Twitter, YouTube, and Facebook are all places where companies can open up a dialogue with their consumers, but according to innovation agency Maddock Douglas few cosmetics firms are taking full advantage of their marketing potential.

At Suppliers’ Day in New Jersey last week CosmeticsDesign.com spoke to Kris Kudrnac of K3 Corporation who explained how the industry is experiencing a “mad rush” for natural and organic preservatives.

Organic alternatives to certain synthetic ingredients have been elusive. Peter Boncelet from Earth Supplied Products explains why organic cosmetics have yet to fully live up to the marketing hype but suggests that chemistry is starting to catch up.

The relationship between the worlds of beauty and architecture is the "in-focus" for this year’s in-cosmetics, set to open its doors in Munich, April 21. Parallels between food and beauty, and cosmetics and pharmaceuticals, are familiar, but now it is architecture’s turn to come under the spotlight in the event that aims to foster product development and innovation. CosmeticsDesign-Europe spoke to exhibition director Lucy Gillam who said that even in a global recession when marketing budgets are tightening, visitor and exhibitor numbers for the event are looking good.

Cosmetics Compact brings you highlights of the sites' top science. This week, essential oils are in the spotlight as a Swedish researcher suggests they can become allergenic compounds on contact with air or skin enzymes.

Welcome to your latest news bulletin from CosmeticsDesign.com. In the next three minutes Katie Bird will take you through a distinctly green week in the world of cosmetics. The top stories include the new green chemistry bills in California alongside research on green consumer loyalty and fairtrade cosmetics.