Becoming an Online Sales Queen

PODCAST · business

Becoming an Online Sales Queen

If you're growing an online business as a Coach or Service Provider then you'll love this show with UK Sales Expert Rachael Howourth.Rach has taught over 9,200 people to sell and used to manage a corporate sales team of 60, who smashed targets of £100 million pounds. You could say she's got the t-shirt but she's actually got the matching joggers too!Tune in for tried and tested strategies to help with challenges like attracting leads on social media, creating authoritative content, selling in your Insta stories, converting sales in the DMs and on discovery calls and how to handle objections.

  1. 80

    How to Generate £1,000 in Cash This Week

    In this episode of Becoming an Online Sales Queen, I’m sharing with you how I would make £1,000 in cash if I needed it in just one week. The strategy? Create a one-hour session with a very specific, tangible outcome. Whether it’s a business audit, strategy session, or personalised consultation, the key is offering something that your audience can’t resist. I walk you through how I advised a client to offer a wardrobe review and build a shopping list as part of her one-hour session. This simple, targeted offer generated rapid interest, and the power of scarcity and urgency helped close deals quickly.But how does this strategy work? If you’re looking for fast cash, this episode is your blueprint. Tune in to learn how you can start offering your own high-ticket one-hour sessions and bring in the cash this week! 👉 Listen till the end for my actionable tips to activate your audience and boost your sales instantly.Are you prepared to step into your power as an Online Sales Queen™?Come and be part of our vibrant community on Instagram for your daily dose of motivation: https://www.instagram.com/rachhowourth

  2. 79

    Time Management and Money Habits with She's That Mum Founder, Hayley Keeber

    In this episode of Becoming an Online Sales Queen, I sit down with Hayley Keeber, business simplification strategist and founder of She’s That Mum, to explore what it really looks like to build a successful business as a woman and a mum.We unpack the truth behind the polished online version of entrepreneurship and contrast it with the real, messy, beautiful reality of running a business while raising a family. From time management and realistic habits to simplifying your business model, Hayley shares how to create strong foundations that actually support your life, not drain it.We also dive into deeper conversations around identity, motherhood, infertility, and the emotional weight many women carry while trying to grow a business. This episode highlights the importance of building a business that aligns with your lifestyle, not chasing someone else’s version of success.If you are a female entrepreneur, coach, or service provider who wants to grow your business without burnout, guilt, or sacrificing your personal life, this episode will give you clarity, permission, and practical steps to move forward.Connect with Hayley on Socials:Instagram: https://www.instagram.com/hayleykeeberstrategist Facebook: https://www.facebook.com/profile.php?id=61552846942241 Get Access to Hayley’s private Podcast: She's THAT Mum - The Private Podcast. Which has 7 trainings to help you build your business around real life.https://theflexibleworkingstrategist.thrivecart.com/shes-that-mum---the-private-podcast/

  3. 78

    How to Hack the Instagram Algorithm (and Grow your Followers)

    Are you tired of feeling like the best-kept secret on Instagram? Struggling with slow growth and low engagement? It's time to change that. In today’s episode of Becoming an Online Sales Queen, I’m sharing the exact strategies I used to hack the Instagram algorithm and grow my reach by 12.3 million people in just 30 days! 📈Six weeks ago, my Instagram reels were getting just a few hundred views, but after working closely with my social media team and implementing some key changes, everything shifted. The secret? Curiosity-driven, controversial hooks that grab attention and stop the scroll!I’ll walk you through the process, from testing trial reels to creating the most engaging hooks. Plus, you’ll hear how these changes led to thousands of new story views, sign-ups for my lead magnets, and increased sales for my programs. 🙌If you're tired of slow growth and ready to skyrocket your Instagram presence, this episode is packed with actionable strategies you can start implementing today!Want to grow your Instagram like I did? I’ve shared all my strategies in a FREE training that shows you exactly how I added 2,200+ followers in just 30 days! 🚀👉 Watch the training here: https://www.rachaelhowourth.com/f/grow-2000-followers-on-instagramNeed more support? Join the Content Club for content prompts, templates, and community support to keep you creating content that gets you paid!👉 Join the Content Club: https://www.rachaelhowourth.com/courses/content-clubReady to claim your crown as an Online Sales Queen™?Connect with me on Instagram for your daily inspiration and to join our amazing community: https://www.instagram.com/rachhowourth

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    Turn Any Moment into a Money-Making Opportunity: with guest Sarah Buckland

    Welcome back to another exciting episode of Becoming an Online Sales Queen. Today, I’m thrilled to be joined by Sarah Buckland, a UK-born, global sales and business coach who helps women scale their businesses from start-up to multi-six and seven figures. In this episode, Sarah shares her unique perspective on creating “money-making moments” - where opportunities appear when you stay open and ready to take action.We discuss the importance of embracing fun and flow in your business, how being available for magic can lead to unexpected success, and the mindset shifts needed to turn everyday moments into opportunities. Sarah’s journey, from collaborating with others to creating offers on the fly - proves that success often comes from the least expected moments.Tune in to hear about how Sarah went from being on a plane to signing clients, her perspective on self-awareness, and how to create an environment where magic can happen, even in a seemingly “failed” situation.Plus, Sarah offers an amazing freebie: her guide on how to sign premium clients on social media. ⬇️https://www.sarahbucklandcoaching.com/premium-clients Don’t miss out on these actionable strategies that will help you grow your client base and scale your business with intention.Ready to claim your crown as an Online Sales Queen™?Connect with me on Instagram for your daily inspiration and to join our amazing community: https://www.instagram.com/rachhowourth

  5. 76

    What's the Best Instagram Metric: Views, Likes or Follower Count?

    Are you unsure whether to focus on views, likes, or followers when tracking your Instagram insights? 📊 In this episode, I break down the key metrics that actually drive results and help you grow your business. Whether you're using Instagram for content marketing or to generate leads, understanding what works on the platform is crucial.Over the past month, I’ve had a massive increase in views – 1.4 million, to be exact – and a 805-follower growth. That’s 8% month-on-month growth, a milestone that took a little trial and error, but is now becoming predictable! If you want to know how you can replicate this success, listen closely.We'll cover the importance of views for organic growth and how to leverage trial reels for maximum reach. Plus, I’ll explain why likes are overrated and why followers matter only if your profile is built as a sales funnel. If you want to learn how to strategically use Instagram to grow your business, boost your sales, and gain visibility, this episode is for you!Key Takeaways:Focus on views over likes and followers to maximise your reach and visibility.Use trial reels to extend your reach beyond your followers and attract a wider audience.Understand that followers are important only if your Instagram profile is designed to convert.Learn why sales resistance and sales hesitation hold you back from turning views into paying customers.Optimize your Instagram profile as a funnel to drive sustained growth and sales.Ready to step into your power as an Online Sales Queen™?Join the vibrant community and connect with me on Instagram for your daily dose of inspiration: https://www.instagram.com/rachhowourth

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    Sales Resistance: The Silent Revenue Killer That's Keeping You Broke

    Are you struggling to make sales despite having clear offers, pricing, and a compelling message? You're not alone. Many women business owners experience sales resistance, a silent revenue killer that holds them back from stepping into their power and showing up authentically to sell their offers.In this episode, I share insights on why sales resistance occurs and how it manifests in your business. If you’ve ever felt an unexplainable resistance to showing up and selling, even after ticking off all the boxes, this episode is for you. We explore how safety and comfort are often at the root of this hesitation, especially when it comes to judgment from others or fear of rejection.I’ll also guide you on how to overcome this resistance by building confidence through consistent action, crafting clear and compelling messaging, and tapping into your authority. The best part? By mastering this, you’ll be able to remove the emotional ups and downs of inconsistent revenue and create more predictable and recurring income.Finally, I discuss the importance of not only offering payment plans but also focusing on long-term group programmes or memberships to move away from the feast or famine cycle of one-off sales. If you’re tired of the emotional roller coaster in your business, it’s time to implement these strategies and get consistent with your sales!Listen in for actionable tips and a mindset shift that could change the way you approach sales forever.Ready to embody your Online Sales Queen™ persona?Connect with me and our vibrant community on Instagram for daily inspiration: https://www.instagram.com/rachhowourth

  7. 74

    The Shift from Roller-Coaster Revenue to Recurring Revenue

    Many online businesses experience what feels like a revenue roller coaster. One month the clients are flowing and the bank account looks healthy. The next month there is a sudden drop in income and a feeling of uncertainty around where the next payments will come from.In this episode I explain why inconsistent revenue is often linked to the type of offers you sell in your business. When your services rely heavily on one off projects, sessions or short term offers, income can quickly fluctuate. That constant cycle of selling and starting again can lead to stress, pressure and a feeling that your business is never truly stable.Instead, I explore the shift towards recurring revenue through longer term coaching containers, memberships and group programmes. When offers include monthly payments that continue over time, revenue becomes more predictable and easier to scale.I also talk about the mindset blocks many entrepreneurs have around payment plans and why recurring payments can actually create more sustainable growth. By structuring your offers to support long term transformation and ongoing support, you create a business that feels calmer, more stable and far less reactive.If you are ready to move away from unpredictable income and build a business that generates consistent revenue, this episode will help you rethink how your offers are designed.Check out my FREE training The Recurring Revenue Roadmap to help you reach those 10K monthshttps://www.rachaelhowourth.com/courses/the-recurring-revenue-roadmap If you have any questions about creating a group program or you need some help restructuring your current one, please reach out to me on Instagram! I love speaking to you all: https://www.instagram.com/rachhowourth

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    Building a 10K a Month Hair Salon: expert insights from Kat McEwan

    In this episode, I chat with Kat, a hairdresser who went from barely making ends meet as a freelance stylist to building a 10K a month business while raising kids. Kat shares her journey and how she structured her beauty business to achieve financial freedom and flexibility. We also discuss the core mindset shifts necessary to succeed in the beauty industry, especially as a mum.Kat is passionate about helping other women, particularly mums, build businesses that give them control over their time and income. She’s known for challenging the norms of the beauty industry, advocating for better pricing, and teaching women how to market themselves effectively using social media.From understanding the importance of pricing to the unsexy but essential admin tasks, Kat covers it all. If you're a beauty entrepreneur or a mum looking to take control of your career, this episode is packed with actionable advice you can apply right away. Get ready to learn how to confidently own your expertise, break through limiting beliefs, and build the business of your dreams.Take Kat’s FREE test to see your personality code🎁 : https://coached-by-k-mac.newzenler.com/f/the-hairdresser-mum-personality-code Connect with Kat;Instagram: https://www.instagram.com/the.anti.hairdresser/TikTok: https://www.tiktok.com/@the.anti.hairdresser?_r=1&_t=ZN-924nOVf49agYouTube:https://youtube.com/@mummingonempty?si=-rIZoW5hF0uOtQPEReady to unleash your inner Online Sales Queen™?Make sure you connect with me on Instagram: https://www.instagram.com/rachhowourth

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    11 Daily Habits That Will Make You Rich

    Success isn’t just about the numbers in your bank account. In this episode, we dive into 11 daily habits that will not only make you rich financially but also rich in health, happiness, relationships, and time.I explain why money is just a tool for freedom and choice, not the ultimate goal. While discussing each habit, I’ll help you expand your perspective, so you can create a life full of abundance and success.From the power of visualisation to mastering rejection resilience, this episode covers key habits that will propel you forward. I also focus on celebrating wins, nurturing your audience systematically, and creating activating content. Each habit is crafted to help you develop a growth mindset, boost your self-worth, and continuously show up for your business with energy and commitment.The best part? These habits are easy to implement and will create momentum in your life and business. Whether you're looking to boost sales, grow your influence, or simply feel more confident in your ability to achieve, this episode is for you.Don’t miss out on the transformation that these habits can bring to your business and life. Get ready to implement them and watch your results skyrocket.And to access my Rapid Results Messaging System, click below;https://www.rachaelhowourth.com/courses/money-making-messaging/buy 

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    Millionaire Habits and Success Secrets with Mindset Consultant and Timeline Therapist with Bec Christian

    Join me as I chat with Bec Christian, a mindset consultant & timeline therapist who helps female entrepreneurs overcome their inner struggles and gain the confidence they need to succeed in business. Bec explains the importance of self-regulation and how it impacts your visibility and success.In this episode, we dive deep into the concept of a regulated nervous system and how it plays a crucial role in overcoming self-sabotage. Bec shares actionable tips on how to become more self-assured, stop overcompensating with strategy, and finally shed those limiting beliefs that hold you back. She also breaks down how small shifts in mindset and regulation can have a powerful effect on your content creation, visibility, and overall business growth.If you’ve been feeling stuck or struggling to show up confidently in your business, this episode will help you break through those blocks and embrace the businesswoman you’re meant to be. Don’t miss Bec’s advice on visibility wounds, time management for busy mums, and how to regulate your nervous system for success.Grab Beck's Free EFT Tapping Guide and start your journey to emotional freedom!Connect with Bec on;Instagram : @iamrebeccachristianLinkedIn : @rebecca-christianukIt's time to unleash your inner Online Sales Queen™!Connect with me daily for inspiration by joining our vibrant Instagram community here:⁠ https://www.instagram.com/rachhowourth

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    How to Make £1,000 in 7 days

    Are you looking to make money fast in your business? In this episode, I share the exact strategy that helped my client sign £1,000 worth of one-on-one coaching clients in just one week.This is not about get-rich-quick schemes - it's about using proven, actionable steps to reach your financial goals faster than you ever thought possible. I’ve broken it down into three simple steps:Get crystal clear on your offer.Target your hottest audience - the ones who are ready to buy now.Deliver a direct, compelling message that calls them to action.But there’s a catch - there’s one thing that will make or break this strategy, and that’s you. You’ve got to show up with energy, excitement, and passion for the offer you’re making. When you do that, the results speak for themselves.Whether you’re new to coaching or have been in the game for a while, this episode gives you the tools and mindset to make fast sales with confidence, integrity, and ease. Let me know what you think in the comments, and if you found this episode helpful. Will you be implementing anything I’ve spoken about today?Don’t forget to like and subscribe to the channel.If we’re not already, don’t forget to connect with me on Instagram: https://www.instagram.com/rachhowourth

  12. 69

    Getting Better Results For Your Clients

    Ready to take your coaching or service-based business to the next level? This episode is dedicated to showing you how to get powerful, fast results for your clients using the Sprint Method. As a trusted sales and business mentor, I break down the exact process she uses with my clients to help them go from A to B in their coaching journey quickly and efficiently. By focusing on specificity, process, resources, implementation, and next steps, the Sprint Method delivers results that you can track and celebrate.In this episode, I also shares success stories of clients who’ve generated incredible ROI by using her methods who achieved 100x return on investment in her first sprint. If you’ve ever felt unsure about delivering consistent results for your clients or worried about your pricing structure, this episode is packed with actionable tips and strategies to help you achieve success and gain confidence in your business.For more actionable tips to help you become an Online Sales Queen™ dont forget to subscribe to the podcast and connect with Rach on Instagram: https://www.instagram.com/rachhowourth

  13. 68

    The Needle-Moving Activities to Get Clients Online

    In this episode of Your Sunday Night Pep Talk with Rach, I am helping you realign your time and energy so you can focus on what actually generates clients and cash. Because let us be honest, there are tasks in your business that feel productive but do absolutely nothing for your sales.If your number one goal is to sign clients, increase inquiries and grow your revenue, then every activity in your week needs to be evaluated through that lens. I walk you through a simple impact scoring exercise to help you identify low-impact tasks that are draining your time and energy, from endless Canva graphics to busy work that feels safe but does not create sales.Then I share the two consistent needle movers in my own business over the past decade: showing up on video and sending emails to my email list. Whether you are building visibility on Instagram, growing your email list with a lead magnet or generating fast cash through live video, these strategies create momentum.Ready to join me for a 2-day LIVE experienceIf you are a female entrepreneur, online coach or service provider who wants more clarity, more clients and more cash, my 2-day live experience will help you reset your focus and start taking action that actually works.Secure your spot: https://www.rachaelhowourth.com/courses/clarity-clients-cash-feb26 

  14. 67

    Building a Business as a Mum: The Truth Behind the Most Common Myths

    In this episode of Becoming an Online Sales Queen, we explore the journey of a true supermum, Beau, who not only runs a successful business but is also raising four children, including twin boys with special needs. Beau shares how she built her business, overcame personal challenges, and rebranded her business to become a leader in the industry. But the heart of today’s episode lies in the importance of clarity - a concept that Beau and I believe is foundational to both business growth and personal success.We also dive into tips for business owners who feel overwhelmed by their responsibilities, and how simple systems can help you regain control and find success in both life and business. Beau’s story is a powerful reminder that with the right mindset and clarity, anything is possible.Follow Beau @SheleadssocialsUK for more tips on managing your business and life as a mumpreneur.Instagram: https://www.instagram.com/sheleadssocialsuk/Facebook: https://www.facebook.com/beauyeungbusinessstrategistLinkedIn: https://www.linkedin.com/in/beauyeungbusinessstrategist/🚨Get your hands on Beau's "Consistent Content Guide" to learn how to stay consistent with your content strategy:https://beauyeung.kit.com/00b657312fIf clarity is something you’re missing in your business, join me for Clients Clarity & Cash : A 2-day strategic reset. A full business recalibration. It's the moment you stop guessing and start leading like 6-figure CEO.⁠https://www.rachaelhowourth.com/courses/clarity-clients-cash-feb26⁠

  15. 66

    The Simple Swap That'll Make you Thousands

    In today’s episode, I’m addressing a topic that so many entrepreneurs face: the struggle with claiming expertise. Are you a coach, mentor, consultant, or service provider who’s hesitant to own the title of "expert"? You’re not alone. Many business owners get stuck in self-doubt, second-guessing their skills and the value they offer. But it’s time to stop dimming your light and embrace your role as an expert.I explain how swapping doubt and indecision for clarity and confidence will immediately improve your business. When you show up powerfully as an expert, your audience will feel more confident in hiring you. It’s not about being perfect; it’s about being unapologetically clear about your value.If you’re ready to stop second-guessing yourself, gain clarity on your offer, and build your authority, this episode is your first step towards attracting more leads and making more sales. Get practical tips on how to shift your mindset, adjust your messaging, and finally start showing up as the expert your ideal clients are waiting for.Ready for the next level of success? Tune in, and let’s make this swap together.Join me for Clients Clarity & Cash : A 2-day strategic reset. A full business recalibration. It's the moment you stop guessing and start leading like 6-figure CEO.https://www.rachaelhowourth.com/courses/clarity-clients-cash-feb26

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    The Unsexy Game-Changer that Made Me Rich

    If you feel stuck or unclear on your next business move, this episode is for you. I’m taking you behind the scenes of my journey, showing you how clarity has been the game-changer for me - allowing me to build Her Infinite Abundance and scale it with strategic purpose. In this episode, we’ll break down how to get laser-focused on your business model, messaging, and offers, so that you can attract your dream clients and start making real money with ease.I’ll challenge you to think about the clarity you need in your own business: 📌Are you clear on what you want to sell? 📌Do you know exactly how your offers transform your clients’ lives? 📌Do you know your ideal client and what they need from you? We’ll also talk about why clarity is the foundation of a successful business and how to build a strategic sales plan that aligns with your vision. This episode will not only help you get clear but give you the tools to scale confidently. By the end of this episode, you’ll understand how clarity leads to high-converting offers, client retention, and consistent cash flow. Get ready to make decisions from a place of power and certainty!Join My Strategic 'LIVE' 2-Day Business Reset for Women Ready for Consistent 5–10K Months Without Hustle or Chaos. We start on the 24th February 12PM UK Time! https://www.rachaelhowourth.com/courses/clarity-clients-cash-feb26

  17. 64

    Stop diluting your power and start standing in a field of one

    Welcome to this week’s Sunday Night Nudge on Becoming an Online Sales Queen! This episode is all about pricing with purpose and leading with confidence. Somewhere along the line, you’ve probably dimmed your light to fit in. You turned the brightness down so you didn’t “shine too brightly,” but I’m here to tell you it’s time to turn that light all the way up.Money loves energy, speed, and certainty - not urgency or desperation. If you’ve ever felt like your pricing is too low or that you’re attracting the wrong clients, this episode is for you. By dimming your light and trying to be “relatable,” you’re just making yourself part of the crowd. Your dream clients want to see you as a leader, as someone ahead of them - not one of many.If you’re tired of attracting the wrong clients or not getting the sales you deserve, this episode will show you how to raise your prices and stop underpricing your value.Key Takeaways:Stop Dimming Your Light: You are not helping yourself by being “relatable” - your clients need to see you as the leader and authority they want to hire.Money Loves Confidence: The energy behind your pricing and messaging matters. Move with certainty and purpose.Leadership Drives Sales: If you want to attract premium clients, you need to step into a leadership role and show up boldly.Price for Transformation, Not Time: Never price your time. Price based on the results and transformation you offer your clients.Claim Your Position: Get clear on your ideal client, your unique offer, and why you are the best person to solve their problem.Want to unleash your inner Online Sales Queen™ and get your weekly inspiration?Make sure to like and subscribe & join the Online Sales Queen community to not miss my weekly episodes x

  18. 63

    Making Mum-friendly Money Online (with Search Content and Part Time Hours)

    Ready to build a business that lets you be present for your family without sacrificing your success? In today’s episode of Becoming an Online Sales Queen, I’m joined by Hannah, and we dive deep into creating mum-friendly money - the secret to growing your business while still enjoying your downtime. We talk about how to use searchable content like Pinterest and TikTok, which brings in leads while you sleep.Hannah shares her personal journey of moving away from Instagram and into the world of search content, making her business run smoothly, even during tough times. She discusses how she created income predictability by building a system that works for her business and her life. Whether you're a mum looking to scale your business or simply seeking more balance, this episode is packed with helpful tips that can be applied immediately.From content strategies to mindset shifts, you'll learn how to grow your business the mum-friendly way while creating a business you can run from the couch. Don’t miss out on this game-changing episode that will leave you feeling empowered and ready to take action!Contact Hannah on Tik Tok : https://www.tiktok.com/@digital.priestessJoin Hannah's Social Search Club:https://www.digitalpriestess.co.uk/searchable-content-social-search-club Key Takeaways:Learn how to build a business that thrives on evergreen content, not constant social media postingThe power of search content: Why platforms like Pinterest and TikTok should be your best friends for growing your businessHow to create passive income and income predictability while spending more time with your familyTips for working smarter, not harder: Hannah’s go-to strategies for content batching and keyword researchHow to maintain your business flow even during personal challenges, and why it’s crucial to set up systems in advanceReady to truly embrace your power as an Online Sales Queen™?Hit subscribe now! Don't miss out on future episodes that will help you scale your business with confidence, simplicity, and ease.https://www.instagram.com/rachhowourth

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    Money responds to clarity, not urgency

    In this Sunday Night Nudge episode, I’m reminding you that clarity and conviction are key when positioning yourself and your offers. When you operate with desperation, you actually repel your ideal clients. But here’s the truth: money loves certainty, it loves when you show up confidently and with purpose.In this episode, I also talk about why you need to align your pricing with the transformation you provide. Money loves confidence. When you show up as the lighthouse, your clients will feel drawn to you. This is the kind of energy that attracts committed clients—clients who are ready to take action and invest in themselves.Key Takeaways :Money loves certainty—not desperation.Be clear on your offer and who it's for.Confidence and clarity in your messaging will attract your dream clients.Positioning yourself as a leader helps clients feel psychologically safe and drawn to you.Shift from low-energy desperation to high-energy confidence in your sales strategy.Ready to unleash your inner Online Sales Queen™?Join our vibrant community and get your daily inspiration!Connect with me on Instagram: https://www.instagram.com/rachhowourth

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    How to Price your Offer for Premium Positioning and Clients

    If you're struggling with under-pricing your offers, you're not alone. In today’s episode, I explore the crucial topic of pricing for success and positioning yourself as premium in the market. As an entrepreneur, especially in the coaching and service-based industry, how you price your offer can determine the type of clients you attract.Have you ever felt that your pricing is too low to justify your skills, expertise, and the results you deliver? Or maybe you’ve noticed that low-ticket clients often bring in more challenges, take less action, and are less committed to the transformation. Pricing low doesn’t necessarily lead to more sales or ease—it leads to frustration and burnout.I walk you through a few simple, yet powerful questions to help you evaluate your offer’s price and its alignment with the transformation it provides. When you position your offer at the right price point, you’ll not only attract the right clients but also elevate the perception of your business and brand. Tune in to learn how to take your offer to the next level, pricing confidently and positioning yourself as the go-to expert.This episode is a game-changer for coaches, service providers, and entrepreneurs who are ready to stop selling themselves short and start charging for the true value they provide.Key TakeawaysUnderstand how pricing and positioning directly affect your business success.Learn how low-ticket offers can attract the wrong clients and hinder your growth.Get clear on your offer’s transformation and align your pricing with the results.Discover how to position yourself as a premium provider in your industry.Reflect on powerful questions that will guide your pricing decisions and client attraction.If a premium offer is something you want to create, refine & implement in your business, join me on the 10th & 11th February for my 2-Day Workshop - Premium Offer Formula.Spaces are limited you save yours here;https://www.rachaelhowourth.com/courses/premium-offer-formula Connect with me on Instagram for your daily dose of inspiration and join our thriving community:https://www.instagram.com/rachhowourth

  21. 60

    Authority Isn't Handed to You - It's Something You Claim

    Are you ready to claim your authority and stop shrinking yourself? In this powerful episode, I share the truth about stepping into your leadership role and owning your expertise. Whether you're a coach, mentor, service provider, or entrepreneur, you have the experience and knowledge to lead others. Authority is not a title given to you by others - it’s something you decide to step into.Too many women hesitate to call themselves experts. But I’m here to tell you, you are an expert. Your experiences, your results, and your ability to guide others through transformation make you an authority. This episode will push you to stop waiting for validation and instead start showing up like the leader you are meant to be.We’ll talk about:Why visibility and confidence in your message are non-negotiable for building authorityThe importance of embracing your unique perspective and not diluting your messageHow to show up boldly, unapologetically, and with full body alignmentThe role leadership plays in your business success and how to step into your full potentialThis episode is your reminder to stop playing small and start showing the world your iconic power.Ready to fully embrace your role as an Online Sales Queen™?Join the community and connect with me on Instagram for daily inspirationhttps://www.instagram.com/rachhowourth

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    How to Explode Your Marketing Reach and Visibility in 2026, With Special Guest: Rebecca Alphonse-Burke

    In today’s episode of Becoming an Online Sales Queen, I’m diving into one of the biggest drivers of online business growth right now: the customer journey.Rebecca joins me from Digital Marketing Vibes, a digital marketing specialist with over 15 years of corporate marketing experience. Together, we unpack the truth about how people are actually finding you today.Spoiler alert: it’s nothing like the neat, linear funnel we were once taught.I share the behind-the-scenes of my own visibility experiment, where I showed up as many as seven times a day across multiple platforms using repurposed long-form content. We talk about what shocked me, what worked far better than expected, and why impressions now matter more than likes.Rebecca and I break down how different platforms behave in completely different ways, why repurposing is one of the smartest tools you can use for sustainable growth, and why your brand is not your logo or Canva palette, but the feeling you create.We also have an honest conversation about the fears so many women hold around being annoying, showing up too often, or not looking “perfect” enough online.You’ll learn how to create emotional connection, how to tell stories that meet your ideal client in the exact moment their pain point feels biggest, and how to build a visibility strategy that leads to more reach, more enquiries, and more sales without burning out.This episode is warm, real, and packed with actionable marketing gold for any woman growing an online business.👉 Reach out to Rebecca via Instagram and claim your FREE Instagram Audit.https://www.instagram.com/digitalmarketing.vibes Key Takeaways• Visibility is driving sales more than anything right now and impressions matter • The customer journey is unpredictable, so you need to show up in multiple places • Repurposing content is essential for reach, consistency, and ease • Testing hooks, formats, and platforms helps you deeply understand your audience • Your brand is the emotion you create, not your logo or coloursReady to really own your role as an Online Sales Queen™?Make sure you hit subscribe so you don’t miss future episodes designed to help you grow your business with confidence, simplicity, and ease.https://www.instagram.com/rachhowourth/

  23. 58

    You’re Not Behind - You’re Building Something Big

    In this empowering episode, I’m talking about one of the biggest lies women in business tell themselves: "I should be further ahead by now." Whether you’re feeling the pressure or quietly doubting your progress, this episode will help you shift your mindset.Here’s the truth: You are not behind. You are building.Your journey is unique, and your pace is perfect. Too often, we get caught up in comparing ourselves to others or feeling rushed by an unspoken timeline. But the truth is, business success comes with seasons - sometimes fast, sometimes slow - and all of them are okay.We dive into the importance of consistency, even when it feels like you're moving slowly. I’ll guide you through how to shift your mindset from pressure to power, encouraging you to embrace the process and build confidence in your unique path.Take a deep breath, and remember: You are not behind. You are right on time. 🌱Key Takeaways:👑Shift your mindset: Stop comparing and trust that you are building at your own pace.👑Embrace the process: Celebrate the progress, no matter how small, and understand that success is built on consistency.👑Trust in your journey: Every season, whether chaotic or clear, contributes to the bigger picture.👑The compound effect: Consistent action leads to audience growth, trust, and, ultimately, sales.👑Take messy action: You don’t need to be perfect to move forward - just keep going!Want to step into your full power as an Online Sales Queen™?Connect with me on Instagram for more inspiration and to join the communityhttps://www.instagram.com/rachhowourth

  24. 57

    Story Selling Builds Trust and Converts Buyers: Here's HOW

    In today’s episode, I’m diving into something every online business owner needs to master: building trust with your audience.We’re living in a time where trust is at an all-time low, which means it’s never been more important to position yourself as a trusted, credible expert in your space.Here’s the truth though. Trust isn’t built overnight, and it’s definitely not built by trying to be someone you’re not.In this episode, I’m breaking down why you don’t need to become someone else to succeed. You’re already enough. Trust is created through consistent action, sharing your lived experience, and confidently communicating the value of what you do.Inside the episode, I cover:The power of personal stories and why sharing your real experiences builds credibility and connectionSimple trust-building strategies you can use to leverage your results and expertise without overthinking itA feminine sales approach that builds authority without bragging or megaphone marketingStory excavation and how to uncover powerful stories that truly resonate with your ideal clientsTrust is the foundation of a sustainable, successful business. If you’re ready to own your expertise and start building deeper trust with your audience, this episode is for you.And if you want help turning your stories into trust-building content, I’ve got you.Head over to Instagram and DM me ‘15’ and I’ll send you my 15 Story Excavation Questions to help you create content that connects and converts.Come say hi here 🤍https://www.instagram.com/rachhowourth

  25. 56

    Stop Underestimating How Powerful You Already Are

    In this episode of The Sunday Night Nudge, we’re closing the door on self-doubt and stepping into the powerful version of YOU. As we enter 2026, it's common to feel like you're not good enough, or that you're still carrying the weight of unmet goals from last year. This episode reminds you: You are already enough. You don't need to become someone new - you just need to embrace who you truly are.I share how raising your self-belief, aligning with your true identity, and taking bold, messy action will drive your success in 2026. It’s not about waiting for confidence; it’s about deciding that you are worthy now and activating that identity.You’ll walk away from this episode with:A mindset shift to let go of past disappointments and focus on the powerful version of you that’s already capable of achieving your goals.Practical steps to identify and make one bold, brave move this week that will shift your energy.How to claim your power by anchoring into your true identity, not the “perfect” version that others expect you to be.The importance of certainty in your value, skills, and offer to drive sales.It’s time to stop hiding behind doubts. If you want to claim your success this year, start with certainty and action. This is the year you’ll step into your power, make powerful moves, and create the results you desire.Key Takeaways:Embrace who you are: You don't need to become someone else to achieve your goals in 2026. You already have everything you need.Shift into your boldest identity: Identify the woman you want to be in 2026, then make moves as if you’re already her.Take one brave step: Pick one bold action to take that challenges you, then reflect on how it feels once you do it.Certainty over confidence: Confidence isn’t required to take action - certainty in your value and skills is what will drive your success.Release past disappointments: Let go of goals you didn’t meet in 2025, and refocus your energy on making 2026 your year.Ready to truly embrace your power as an Online Sales Queen™?Join my community on Instagram for more inspiration.https://www.instagram.com/rachhowourth

  26. 55

    Networking Tips and Tricks with the Founder of Female Business Network with Janine Friston

    In this first guest episode of 2026, I am sitting down with Janine Friston, founder of Female Business Network, to talk about networking for women in business in a way that feels genuine and doable. We unpack why the phrase network to get work can miss the point, and why relationship building is the real driver of sales success.I share what I have seen in business for years - more conversations equals more sales. Janine breaks down how introverts can network without forcing a big personality, why small groups work so well, and how to stop judging a networking event based on whether you got an instant client.We also talk about how social media is networking when you use it properly, how to follow up after events, how many conversations to aim for without burning out, and simple ways to use DMs to build trust, collaborations, and referrals.If you want more clients in 2026, this episode gives you the simplest needle mover to focus on daily. More quality conversations, more sales, with zero sleaze and loads more confidence.Key Takeaways:Networking is relationship building, not instant sellingIntroverts win by listening, asking great questions, and following upSocial media DMs are networking and they build trust fastTwo great conversations beat twenty forgettable onesConsistent daily connection is the simplest path to more salesDownload Janine's free guide herehttps://newsletter.femalebusinessnetwork.co.uk/free_resources#Content-gridFollow Janine on Instagramhttps://www.instagram.com/femalebusinessnetwork/Ready to truly embrace your power as an Online Sales Queen™? Make sure you subscribe so you don’t miss any tips and tricks for mkaing sales in 2026https://www.instagram.com/rachhowourth

  27. 54

    New Year Goal Setting for 2026

    Happy New Year and welcome to 2026.In this episode, I introduce a brand new feature on the podcast called Sunday Night Nudge. This is your weekly pep talk designed to give you that big sister arm around the shoulder energy as you head into a new week.Because it is the start of a new year, I wanted to dedicate this very first Sunday Night Nudge to goal setting, identity shifts, and letting go of the pressure and guilt that often comes from goals we did not hit in the previous year.I openly share that I did not hit my biggest goal in 2025 and why I am completely at peace with that. I talk about how ambitious goals stretch us, grow us, and often lead to better results than playing it safe. This episode is an invitation to stop making missed goals mean something about your worth, ability, or future success.We explore how to set goals for 2026 from an identity led place rather than fear or disappointment. I guide you through visualising the version of you who achieves her goals and encourage you to think about how she moves, works, believes, and shows up in her business and life.This episode is about embracing messy action, moving faster, and remembering that success does not require perfection. If you want 2026 to feel bigger, braver, and more aligned, this is your reminder that you get to choose how you move forward.Key Takeaways:• You do not need to make unmet goals mean anything about your worth or ability • Big goals create growth even when they are not fully reached• Identity shift is the key to achieving new results in 2026 • Messy action and speed create more success than perfection • If you move the same way you did last year, you will get the same resultsReady to really own your role as an Online Sales Queen™?Make sure you subscribe to the podcast so you don't miss a Sunday Night Nudge or a Wednesday strategy episode!https://www.instagram.com/rachhowourth

  28. 53

    Your 2026 Sales Success Activation

    As the new year approaches, it's the perfect time to take a step back, reflect on your journey, and start planning for success in 2026. In this episode, I share seven transformative journaling prompts to help you activate your sales success, identify what worked in 2025, and set clear goals for the year ahead. Whether you're looking to launch new offers, build stronger habits, or make more money, this episode will guide you in creating a methodical and intentional approach for 2026.These journaling prompts will help you:Reflect on the wins and growth you’ve had in 2025Set strategic goals and identify the actions that will drive growth in 2026Create a clear path to becoming the confident, powerful CEO of your businessBreak through your limiting beliefs and fears that may be holding you backSo, if you're ready to enter the new year with confidence and clarity, grab a pen and paper and let’s make 2026 your best year yet!Key Takeaways:Reflect on your wins from 2025 and celebrate both the visible and unseen successes.Set your monthly minimum income goal and determine your financial safety net.Identify any money leaks from last year and strategise ways to close them for greater growth.Embrace new habits and behaviours that will help you show up as a powerful, magnetic CEO in 2026.Establish boundaries that will protect your energy and ensure you prioritise what matters most.Ready to really own your role as an Online Sales Queen™?Make sure you send me a message on Instagram of the 3 things you’re scared of doing that you know will get you to your next level. I’d LOVE to talk about it with you.https://www.instagram.com/rachhowourth

  29. 52

    The Best Gift You Can Give Yourself This Christmas As a Woman in Business

    In this special Christmas Eve episode, I’m speaking directly to all the women out there who have been giving, serving, and juggling it all. If you’re the woman who has spent 2025 pouring into others - whether that’s through your business, your family, or your friends - this episode is a reminder that you deserve to pause, reflect, and celebrate your own brilliance.Today, we dive into the art of self-appreciation and why acknowledging your wins and setting clear boundaries is crucial for your mental health and future success. We’ll walk through simple yet powerful ways to honour yourself during the festive season - no guilt, just rest, reflection, and renewal.I’ll guide you through a series of exercises to help you reflect on your growth and achievements this year. You’ll learn why saying ‘no’ to emotional drains and protecting your energy is the best gift you can give yourself. By embracing your self-worth and owning your brilliance, you’ll be prepared to step into 2026 with confidence, self-love, and clarity.Whether you’re taking a break, spending time with loved ones, or just indulging in some much-needed rest, this episode will remind you that you are enough, you are brilliant, and you deserve the space to recharge for a new year of growth and impact.Key Takeaways Reflect on your personal and business growth throughout 2025.Honour your wins and embrace your resilience.Set clear boundaries to protect your rest and emotional wellbeing.Learn how saying “no” can open space for better opportunities.Understand the power of self-appreciation and why you should embrace your brilliance.Ready to truly embrace your role as an Online Sales Queen™?Hit subscribe now! You won't want to miss future episodes, which are designed to help you step into your power and grow your online business.

  30. 51

    Should You Sell Over Christmas? This is how I signed 10K at Christmas

    In this episode, I’m answering a question that pops up every December: Should you sell over Christmas? Many business owners believe the holiday season is a no-go for sales, but that couldn’t be further from the truth. The trust recession is real, and it’s impacting all types of offers - from low-ticket to high-ticket sales, online courses, and membership programs.I’m dispelling the myths that nobody is buying during Christmas, nobody is on social media, and selling feels icky. In fact, over the holidays, buyers are ready and actively looking for solutions to their problems. So how do you tap into this? With value-driven content, curiosity-building posts, and using automated systems like the Lazy Girl Sales System.Join me as I share how I’ve successfully made sales on Christmas Day and Boxing Day and how you can do it too. I’ll also walk you through how to sell without being salesy, why face-to-camera content works, and how to use social proof to build trust with your audience during the festive season.Bust the Myths: People are still buying during Christmas! The desire for solutions doesn't stop for the holidays.Curiosity-Driven Content: Lead with value and give a call to action without being salesy.Face-to-Camera and Live Videos: Show up with your face- connection matters, and your audience wants to see YOU!Automated Sales Flow: Learn how to set up the Lazy Girl Sales System to make passive sales over the holidays.Stay Authentic: Be a problem solver, not just a salesperson, and avoid using tactics that could harm trust.DM me the word LAZY on Instagram, and I’ll show you exactly how my funnel/ automation is set up so you can make sales whilst taking time off over Christmas!https://www.instagram.com/rachhowourth

  31. 50

    The Trust Recession

    There is no doubt in my mind that we are in a trust recession in the online world. People have been burned by fake urgency, fake scarcity and bro style sales tactics that promised the moon and then underdelivered. The result is that your audience is more discerning than ever and they need a deeper level of trust before they say yes to your offers, whether they are low ticket, mid ticket or high ticket.In this episode, I share seven specific ways I am rebuilding and accelerating trust in my own business as we move into 2026 and how you can do the same. We talk about turning up your credibility and authority through your story, using powerful social proof and client case studies, showing your face on camera so people can feel your real energy, building genuine community, collaborating with aligned leaders, saying yes to more in-person rooms and being intentional about client retention and loyalty.I also invite you to look honestly at your own values, ethos and personal brand so that your content reflects what you truly stand for. When you lead with a whole heart, focus on connection rather than pressure and respect the timeline of your client's decision-making, you become the person they trust to walk with them long term. This is how you move through the trust recession and build a sustainable, profitable sales ecosystem that feels good for everyone involved.Key takeaways from this episodeWhy we are in a trust recession and how it is affecting buying decisions at every price point.Seven practical ways to rebuild trust, from sharing your story and social proof to using face-to-camera video and community building.How collaborations, in-person rooms and real relationships speed up trust far more than complicated funnels.The importance of retention, loyalty and creating next step offers for clients who want to stay in your world.How leading with heart, clear values and genuine care positions you as the mentor your audience can rely on in 2026 and beyond.Ready to Embrace Your Inner Online Sales Queen™?Each week, I record an episode designed to help you grow your online business and step into your power! Make sure you subscribe so you don't miss any tips/ advice!Feeling stuck or that business is too hard? Reach out to me directly on Instagram, my inbox is always open! https://www.instagram.com/rachhowourth/

  32. 49

    HOT SALES TIP: Convert your Email List into Paying Clients

    Are you sending out emails to your list but still struggling to convert your audience into paying clients? I’ve been there, and I’ve got a game-changing tip to help you move your subscribers from passive readers to committed buyers. In this episode, I explain how creating a 10-minute video can make all the difference.If you're already sending great content to your email list, but they’re not taking action, it might be time to switch things up. Showing your face on camera and speaking directly to your audience can create a stronger, more authentic connection. I break down exactly how to create a short, powerful video that will lead to increased sales and bookings.I’m not talking about scripted, perfectly polished content. This is all about showing up authentically and delivering real value with actionable steps that will help your audience solve a problem. And then, you’ll smoothly transition into a call to action, whether it’s booking a call with you or making a purchase.Key takeaway:The Power of Video: A 10-minute video can do what emails alone can’t. Show up on camera and connect with your audience authentically.Deliver Real Value: Share actionable tips, mindset shifts, or journal prompts to position yourself as the expert.Effective Call to Action: Learn how to smoothly transition from value into a clear call to action—either book a call or make a purchase.Action Over Perfection: Don’t wait for the perfect video. Just take action and get started, even if it’s messy.Momentum is Key: Fast action leads to fast results. Take action today and see the difference.If you’ve been frustrated with your email list’s lack of conversion, this episode will give you the tools to finally see results!Or if you’re listening to this and realising your messaging might not be calling in the right clients from your emails - it’s not too late to join me on the 8th December for Money Making Messaging Live Sprint. It’s the perfect place to learn how to communicate your value clearly and confidently so your audience feels ready to take the next step with you.👉 Join Money Making Messaging here.https://www.rachaelhowourth.com/courses/money-making-messaging/buy 

  33. 48

    In tough times of business, go back to this BASIC and very simple sales strategy

    As online business owners, we often get caught up in complex funnels, complicated strategies, and chasing the algorithm. But sometimes, going back to basics is the best thing we can do for our sales. In this episode, I’m talking about the art of conversation and how to use DMs and voice notes to build genuine connections with your audience.It’s not about sending a pitch or trying to sell instantly. Instead, it's about making real human connections that foster trust, loyalty, and eventual sales.I share how I personally reach out to new followers on Instagram without talking about my offers… and how this simple gesture creates a sense of community and trust. The result? More people engage with my content and eventually reach out to work with me.The key takeaway? Authenticity. When you reach out in a warm, personal way, you will see a major shift in your business. Start sending voice notes to your new followers and connections -it doesn’t take long, but it can make all the difference in turning followers into paying clients.In this episode, you’ll learn:The most effective (and simplest) sales strategy that’s fail-proof: connection through DMs & voice notes.How to engage with new followers authentically without pushing sales.Why sending 30-60 second voice messages can help you build long-term relationships and convert sales.Real-life results from my clients who’ve used this strategy and seen a return on their efforts.Why focusing on genuine conversations is more powerful than any automated system.Ready to go back to basics and build connections? This strategy will help you create lasting relationships that lead to sales. Tune in!Connect with Your Inner Online Sales Queen™! Don't miss a weekly episode! Subscribe to grow your online business and step into your power.If business is feeling hard and you need to go back to basics, reach out to me on Instagram https://www.instagram.com/rachhowourth/

  34. 47

    Make Money, NOT Excuses: How to Get Out of Your Own Way

    In this episode of Becoming an Online Sales Queen™, we are talking about the real reason so many entrepreneurs stay stuck: excuses. It is comfortable to delay the things that stretch you, but if you want to grow your business and sign more clients, you need to stop letting excuses lead the way.I share simple mindset shifts, real-life examples, and two practical tools that will help you stop procrastinating and start taking confident action. If you are ready to move forward, build momentum, and grow your online business with clarity, this episode is for you.Key Takeaways: • Why your brain seeks comfort and how to break the habit • How small actions create big results in your business • Simple steps to stop procrastinating • How to build confidence and move towards your goalsSubscribe for weekly episodes that help you grow your online business and embody your inner Online Sales Queen™.Follow on Instagram: https://www.instagram.com/rachhowourth/ 

  35. 46

    Steps to Building Instant Authority So That You're Trusted, Respected and Remembered

    In this episode of Becoming an Online Sales Queen, we’re diving into the three pillars that create instant authority online: credibility, consistency, and confidence.Because here’s the truth… authority changes everything.It’s the difference between feeling like you’re shouting into the void and becoming that woman… the one people trust, buy from, and recommend.But authority isn’t about posting more or showing up everywhere all the time. It’s about trust. It’s about your audience feeling safe in your energy, confident in your expertise, and seeing you as the go-to in your niche.Inside this episode, I’m sharing how to communicate your results with clarity, how to position yourself with confidence, and how to create content that instantly builds credibility so your audience leans in instead of scrolling past.We’ll also talk about one of my favourite topics: ROI. Because when you can clearly communicate the transformation and tangible results of your work, that’s when selling feels effortless.If you’re ready to boost your visibility, feel stronger in your sales conversations, and fully step into your next level of authority, this one’s for you.And if you’re craving that next level in real life too, there’s something so powerful about being in the room. Attending live events and retreats is one of the fastest ways to expand your confidence and embody your authority. Send me a message on Instagram @rachhowourth https://www.instagram.com/rachhowourth  and I’ll share what events I’ve got coming up. I’d love to help you step into that version of you who leads with ease and sells with certainty.

  36. 45

    How to Handle Sales Objections Without Being Salesy

    Sales objections can feel intimidating, especially when you are face-to-face with a potential client. But what if I told you they are actually a good thing?In this episode of Becoming an Online Sales Queen™, I share how I went from corporate boardrooms to online sales calls and mastered the art of handling objections with confidence and ease. You will learn how to respond when someone says “I can’t afford it” or “I need to think about it” using powerful, natural scripts that never feel pushy.I’ll walk you through the psychology behind objections, how to position your offer as the obvious solution, and how to shift from pressure to partnership in your sales conversations.Plus, I’m giving you my free Sales Objection Playbook, packed with step-by-step scripts and power phrases to help you turn conversations into “yeses.”Whether you are selling in person, on Zoom, or in the DMs, this episode will help you build trust, boost conversions, and feel confident closing sales without ever feeling salesy.✨ DM me on Instagram @rachhowourth the word PLAYBOOK and I’ll send it straight to you.💎 What You Will Learn:Understand Sales Objections: Why objections are not personal and how to handle them calmly.Scripts that Work: My go-to phrases that help you close with confidence.Psychology Behind Objections: How to lead with empathy and show your offer as the perfect fit.Overcome “I Can’t Afford It”: Reframe price concerns into value-driven conversations.Boost Your Confidence: Learn to sell with ease and integrity every single time.✨ Follow or subscribe for weekly episodes that help you grow your business, boost your confidence, and step fully into your power as the Online Sales Queen™.👑 Connect with me on Instagram @rachhowourth for more sales strategies, business coaching tips, and behind-the-scenes insights to help you sell with confidence and authenticity.

  37. 44

    The Secret Mindset of Millionaires and Billionaires

    Discover the mindset shift that millionaires and billionaires use to overcome self-doubt. Learn how to turn fear into fuel and step fully into your power as the Online Sales Queen™.Self-doubt does not disappear when you hit your first six-figure month or even your first million. In fact, it often gets louder the more you grow.In this episode of Becoming an Online Sales Queen, I share a powerful realisation I had during a business retreat in Dubai, surrounded by incredible women at every stage of business. Some were just starting out, while others were running multi-million-pound empires. What struck me most was that every single one of them experienced self-doubt.You will learn why even the most successful entrepreneurs face moments of uncertainty, what this really means for your business journey, and how to use it as fuel for growth. I will show you how to bridge the gap between your potential and your current results, and how to increase your self-belief so you can lead, sell, and show up with unshakable confidence.If you have ever questioned whether you are “there yet”, this episode will remind you that doubt is not a sign of failure. It is a sign that you are expanding.💎 What You Will Learn:The Universal Struggle: Why self-doubt affects every entrepreneur, regardless of their income or experience.Growth Mindset: How to reframe self-doubt as a natural and essential part of business growth.The Self-Belief Dial: Practical ways to increase your confidence when you need it most.Daily Practices: A simple morning ritual to strengthen your mindset. Write a list of twenty things you have achieved or love about yourself to build your sense of self-worth.Stop Shrinking: How to step into your power and show up with authority in your business every single day.✨ Follow or subscribe for new episodes every week. I will help you grow your business, boost your confidence, and step fully into your role as the Online Sales Queen.👑 Connect with me on Instagram @rachhowourth for more sales strategies, entrepreneur mindset tips, and business confidence inspiration to help you sell with ease and alignment.💎 What You Will Learn:

  38. 43

    On Rach's Birthday - YOU Get The Presents

    It’s my birthday, and I’m giving YOU the presents! 🎉 This episode is packed with exclusive offers on my most popular courses to help you grow your business without the stress and overwhelm. If you’ve ever felt stuck or unsure of your pricing, or if you’ve struggled to create engaging content that converts, then this episode is for you.In addition to celebrating my special day, I’m offering juicy savings on self-study courses designed to solve specific business challenges. These courses are perfect if you're looking to fix a specific issue in your business, from selling on Instagram to mastering sales calls.Here's what you'll get in today's birthday episode:50% off the Lazy Girl Sales System75% off the Selling in the DMs course50% off the Convert Calls Like a Pro courseAnd more birthday surprises!🎁I’ll also share a behind-the-scenes look at the value these courses provide and how they can help you get to the heart of the problem you're facing. Plus, you’ll hear about the upcoming Black Friday sales and how you can get ahead of the game.💸Remember, these birthday discounts are limited, so don’t miss out.Head over to my Instagram @RachHowourth and DM me the word BIRTHDAY, and I’ll send you all the info Instagram: https://www.instagram.com/rachhowourth/ 

  39. 42

    Pricing Tips for Coaches and Service Providers

    In this episode, I share my personal pricing journey, the mistakes I made, and the lessons I learned. I’ve worked with a variety of clients, from law firms to coaching programs, and in the beginning, I undercharged significantly. If you’ve ever felt uncertain about pricing your services or feel like your rates are too high or too low, I’ve been there.Pricing is more than just a strategy. It’s deeply tied to your self-worth and confidence. In this episode, I help you overcome those self-doubt barriers, understand how to price based on the results your clients get, and the proximity they have to you.If you're a coach, service provider, or VA, this episode will help you rethink your pricing strategy, whether you're struggling with client objections or you're simply unsure if your rates align with the value you provide.Price for results, not time: Stop using your old salary to determine your pricing. It's about the transformation you provide.Proximity is key: Your clients pay not just for your time, but for how close they get to you—whether that’s through live calls, coaching, or resources.Avoid undercharging: Underpricing can lead to burnout, resentment, and poor client relationships. Price based on the outcome they’ll achieve with you.Understand the value of your time: Stop charging based on hours worked and start charging for the value and impact you create for your clients.Use pricing to build self-belief: Boost your confidence in your pricing and set boundaries to ensure you're getting paid what you're worth.If you have any questions about pricing your services, my DM’s are always open! Click the link below and send me a DM on Instagram https://www.instagram.com/rachhowourth

  40. 41

    How to Structure an Evergreen Group Coaching Program Part 2

    In part two of our series on Evergreen group coaching, I share the final four tips for structuring your scalable coaching program. If you're looking to leverage your time and build a business that grows organically without the stress of constant launches, you’ll definitely want to listen to this episode!From creating a peer support system to developing smooth onboarding processes, I emphasise how these foundational elements can make your Evergreen group truly scalable. I’m also answering common questions about pricing strategies, including why offering payment plans and a pay-in-full discount is essential to getting the right students into your program without overburdening yourself.Plus, I stress the importance of building community within your program. It's not just about you being the expert - your students should feel empowered to learn from each other, share insights, and support one another. Community-driven coaching is a game-changer for building lasting results and reducing client churn.Community & Peer Support: Encourage interaction and accountability through breakout rooms, Slack threads, or Telegram groups to help clients share their experiences and solve challenges together.Smooth Onboarding Process: Automate as much as possible with welcome emails, contracts, and orientation videos to ensure a seamless experience for new clients.Pricing Your Evergreen Group: Offer a pay-in-full discount and payment plans to make it easier for potential clients to enroll while ensuring your business remains profitable.Scalability: Build a program structure that can support unlimited enrollments without compromising the quality of your coaching or client experience.If you’re ready to scale and create a group coaching program, I’d love to invite you to book a FREE sell-out & scale up call with me on the link below (USUALLY £597) about how I can support you with thishttps://calendly.com/mysalesmentor/personal_scale_up_strategy_call?month=2025-10&date=2025-10-09 Perfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 For actionable sales, marketing, and business tips, listen and subscribe to Becoming an Online Sales Queen and empower your entrepreneurial journey!For more tips on growing your business and creating irresistible offers, follow me on Instagram @RachHowourth.

  41. 40

    How to Structure an Evergreen Group Coaching Program Part 1

    In today’s episode of Becoming an Online Sales Queen,  I'll share how to structure a highly effective Evergreen group coaching program. Whether you're looking to build your first Evergreen program or optimise an existing one, this episode is packed with actionable steps, including tips for creating a signature framework, building on-demand content, and leveraging Evergreen sales funnels. Tune in for strategies that will help you scale your coaching business without the exhaustion of constant launches.If you're a coach looking to scale your business with a sustainable, Evergreen group coaching program, this episode is for you! 🎙️ I’ll break down my 7-step strategy for structuring your Evergreen coaching program, designed to help you generate consistent income while avoiding the rollercoaster of launches.From building a signature framework that ensures your clients get results to creating on-demand content for your group to consume, I’ll share insights that will take the overwhelm out of launching and delivering. Learn why Evergreen programs paired with automated sales funnels are the most effective way to scale, offering leverage, freedom, and predictable growth.Not only will I dive into the logistics of delivering your program, but I will also discuss the mindset needed to keep you aligned with your business goals and help your clients succeed.Plus, I’m answering common questions about scaling, creating live coaching touchpoints, and fostering a strong community.Evergreen Group Programs: The #1 way to scale your coaching business without burnout.Signature Framework: How to create a transformational framework that’s simple, clear, and powerful for your clients.On-Demand Content: Setting up your course portal to ensure clients get immediate access and value.Live Coaching: Why you don’t need weekly calls — bi-weekly is key for sustainable growth.Building Community: How to create a network that supports both your business and your clients’ growth.Sign up for my FREE Coaching Framework Builder:https://www.rachaelhowourth.com/f/how-to-build-a-coaching-frameworkYour fast-track blueprint for creating a coaching framework that elevates your offer, boosts your authority, and delivers transformative results for your clients.Perfect for: Coaches, mentors, and service-based entrepreneurs who want to build a scalable, profitable coaching business, craft world-class programs, and elevate their reputation as an industry leader.🎧 For actionable sales, marketing, and business tips, listen and subscribe to Becoming an Online Sales Queen and empower your entrepreneurial journey!For more tips on growing your business and creating irresistible offers, follow me on Instagram @RachHowourth.

  42. 39

    Is being friends with your clients a red flag?

    In today’s episode, Catriona and I dive into the truth behind the saying: "Your clients will become your friends faster than your friends will become your clients." 🧠As entrepreneurs, it can be disheartening when friends and family don’t fully understand the journey we’re on. But as Catriona shares, there’s a key lesson in this… your ideal clients are more likely to support you in ways friends might not. They get it. They’re on a similar path. 🙌Catriona, the founder of Level Up Socials, shares her personal experiences with the misunderstanding that often arises between entrepreneurs and their close circle, and how she navigated those tricky conversations. From growing your business network to creating authentic relationships with clients, this episode is packed with strategies for building lasting, supportive business friendships.Listen in as we discuss:Why your friends don’t always get your business and why that’s okay!How to create a network of like-minded people who truly support your business growth.The importance of boundaries in business, especially when clients become friends.Tips on making your business relationships more fulfilling while maintaining professionalism.Grab Cat’s Magnetic Messaging Manual here: https://www.levelupsocials.co.uk/f/magnetic-messaging-method Connect with Cat on Instagram: https://www.instagram.com/levelupsocialsuk  If you’re interested in ways we can work together, head over to my Instagram and drop me a message https://www.instagram.com/rachhowourth

  43. 38

    How to turn a launch flop into 20K

    If your September launch feels off—low live attendance, weak email opens, or “not the right time/can’t afford it” DMs—this episode gives you a clear, practical turnaround plan.Drawing on launches up to £107K and client wins that jumped from £7K to over £20K, Rachael shares the exact steps to rescue momentum mid-launch without scrapping your strategy.You’ll learn how to:📌Use personal outreach (especially voice notes) to warm buyers and restart conversations.📌Add timely, relevant bonuses (templates, trackers, mini-workshops) that address the exact sticking points your audience mentions during launch week.📌Introduce a down-sell offer (shorter timeframe, lower price, quicker win) that matches buyer readiness—so you still monetise warm traffic you’ve worked hard to build.Expect tactical scripts, practical timing, and messaging prompts to keep energy high, deliver with authority and certainty, and focus on tangible outcomes (not just features). Whether you’re mid-cart or planning your next promo, these rescue moves help you hit revenue goals, boost conversions, and protect ROI on ads and team costs.On Wednesday, 17th September at 8PM BST I’m hosting a FREE live workshop Idea to Income:https://www.rachaelhowourth.com/courses/idea-to-passive-income/ Your fast-action blueprint for creating and selling a profitable digital offer in 48 hours and I’d love for you to join!!Perfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 For actionable sales, marketing, and business tips, listen and subscribe to Becoming an Online Sales Queen and empower your entrepreneurial journey!For more tips on growing your business and creating irresistible offers, follow me on Instagram @RachHowourth.

  44. 37

    3 Massive Content Mistakes Stopping Clients from Hiring You

    In this episode of Becoming an Online Sales Queen, we uncover the three massive content mistakes that are holding you back from signing more clients on social media. If you’ve been struggling with empty DMs, or worse, clients who inquire but quickly back out due to price objections or uncertainty, this episode is for you.You’ll learn how to overcome these content pitfalls by showcasing authority, certainty, and a focus on tangible outcomes. Whether you’re a coach, mentor, or service provider, the strategies shared will help you build trust, create irresistible offers, and ultimately convert more followers into paying clients.We’ll cover how to:✨Speak with authority and why it’s crucial to highlight your expertise.✨Instill certainty in your offer to create urgency and demand.✨Shift from focusing on features to emphasizing the tangible outcomes clients will achieve.Plus, I’m sharing how you can take immediate action by joining my Content Club, where you’ll receive templates, trending audios, and guidance to create content that actually converts. Ready to step up your content game and start seeing more inquiries? Let’s dive in!▶️https://www.rachaelhowourth.com/courses/content-clubPerfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 Listen now and subscribe to Becoming an Online Sales Queen for more actionable tips on sales, marketing and building a thriving business.Follow me on Instagram @RachHowourth for more tips on growing your business and creating irresistible offers.

  45. 36

    The Breakthrough That Unlocked Multi 5-Figure Months

    Have you ever felt stuck on a plateau in your business?I’ve been there. I’ve danced around income levels that I just could not seem to push past. But today I am sharing the real turning point that shifted everything for me, and it all came down to copywriting.In this episode of Becoming an Online Sales Queen, I reveal the breakthrough that helped me go from stagnant income to multi five figure months. It is not about fancy sales strategies, funnels or paid ads. It is about learning to write emotionally aligned copy that connects with your audience’s deepest desires, pain points and motivations.When you can write words that truly resonate, you position yourself as the solution your ideal client has been searching for, and that is when the magic happens.You will learn: ✨ The power of copywriting – how emotionally aligned copy can convert more leads and take your online business success to the next level. ✨ The difference between sharing and selling – why guiding your audience from their pain to your solution is essential for business growth. ✨ Market research – how to use surveys and conversations to understand your audience deeply. ✨ Vulnerability in copy – why authentic and open storytelling builds trust and connection. ✨ Building demand – how to create urgency and desire for your offer so your audience takes action now.Whether you are stuck at £2K months or £10K months, this episode will show you the exact shift that can help you scale with confidence.Sign Up to my FREE Masterclass in September Idea to Income:https://www.rachaelhowourth.com/courses/idea-to-passive-income/ Your fast-action blueprint for creating and selling a profitable digital offer in 48 hoursPerfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 Listen now and subscribe to Becoming an Online Sales Queen for more actionable tips on sales, marketing and building a thriving business.

  46. 35

    STOP Sharing, Start Selling: how to position your offer so it sells online

    If you’ve been putting in the work to create content and not seeing the results you desire, this episode is for you! I’m breaking down the real reason why some women succeed at building their online business and others don’t. The key is not the latest strategy or secret tip but understanding how to sell your offer effectively.In this episode, I’ll explain the difference between sharing information and leading your audience through the buying process. When you sell, you guide your audience from their problem state to the solution your offer provides, creating urgency and demand for your services.I’ll also share the biggest blind spot that many entrepreneurs have: believing that simply sharing content will get them sales. But it’s only selling that will attract inquiries, leads, and clients. By positioning your offer as the clear solution to their pain points and building authority, you can start generating sales consistently.If you’re ready to stop just sharing and start selling with confidence, you’ll want to listen to this episode.✨Selling vs. Sharing – Understand the difference between sharing information and selling your offer effectively.✨Create Demand – Learn how to build urgency and desire for your product or service.✨Position Yourself as an Expert – Discover how to position your offer as the solution your audience needs.✨Move Your Audience to Action – How to lead your audience from their current pain points to the solution you provide.✨Shift Your Mindset – How shifting from sharing to selling can impact your business growth and profitability.If you would like to work with me as a CASE STUDY all you need to do is head over to Instagram and DM me CASESTUDY and I will send you a voice note to see if it’s right for you.https://www.instagram.com/rachhowourthDon’t forget to like this episode, subscribe, and leave a review to help spread the word to more women ready to become sales queens!Follow me on Instagram @RachHowarth for more behind-the-scenes, tips, and inspiration.

  47. 34

    The REAL Difference Between the Women Who Build a Successful Online Business, and the Ones Who Don't

    So many women in business are searching for the secret sauce to success… but here’s the truth, lovely. It’s not about the perfect strategy, endless free time, or even having the “right” connections. The real difference between the women who build thriving, profitable online businesses and those who don’t? Resilience.In this episode of Becoming an Online Sales Queen, I’m lifting the lid on my own journey from corporate career to building a multi-six-figure online business success story and sharing the mindset shift from employee to CEO that completely changed the game for me.You’ll hear: 💫 Why resilience in business matters more than the strategy you’re using. 💫 How self-belief fuels resilience and gives you the courage to keep going. 💫 The role of a strong CEO mindset in overcoming setbacks. 💫 How to stop blaming circumstances and start taking ownership of your results. 💫 Simple steps to bounce back faster when things don’t go as planned.Whether you’re just starting your entrepreneurial journey or scaling to your next income level, this episode will help you build the business growth mindset that keeps you moving forward no matter what life throws your way.Because here’s the thing. The women who succeed are the ones who keep showing up, keep iterating, and keep building their resilience every single day.🎯 Perfect for: Female entrepreneurs, coaches, and service-based business owners ready to step into their CEO leadership role and grow a sustainable online business with confidence.📅 Want to take your sales and marketing to the next level? Join my Post to Get Paid workshop TODAY. You’ll receive a replay of day one and you can join day 2 of the workshop LIVE 🔗 https://www.rachaelhowourth.com/courses/posts-to-get-paid

  48. 33

    How to Shift From Employee Mindset to CEO Mindset (So You Can Grow Your Online Business)

    Are you stuck in the employee mindset - working all hours, constantly managing other people’s expectations, and feeling burnt out without the business growth you want? It’s time to stop overworking and start leading with a true CEO mindset.In this episode of Becoming an Online Sales Queen, I will shares how to confidently transition from being “just” the doer in your business to stepping into your role as a visionary leader. You’ll discover the exact entrepreneur tips she used to go from corporate career to building a multi-6-figure online business success story that aligns with her values and lifestyle—without hustle, burnout, or compromise.You’ll learn how to: ✨ Stop overfilling your diary and focus on the time management for entrepreneurs strategies that actually move the needle. ✨ Set clear business boundaries to protect your time, energy, and mental space. ✨ Build a sustainable, values-driven business that supports your long-term entrepreneurship mindset. ✨ Make bold, unapologetic decisions without fear of stepping into your CEO role. ✨ Identify and stop tolerating anything in your business that no longer serves you.I also opens up about her own journey - from corporate pressures and missed family milestones to creating freedom and work-life balance for entrepreneurs through her Lazy Girl Sales™ Strategy.Whether you’re an online business owner, a female entrepreneur ready to scale, or a coach wanting to master sales coaching techniques for consistent results, this episode will give you the mindset shifts and practical steps to lead like a true CEO.🎯 Perfect for: Female entrepreneurs, online coaches, and service-based business owners who want business growth for women without the burnout.📅 Want to boost your sales and marketing? Join my Post to Get Paid workshop – 19th & 20th August 🔗https://www.rachaelhowourth.com/courses/posts-to-get-paid💬 If this episode resonated, please leave a review - it helps other like-minded entrepreneurs discover the podcast and start their own journey towards scaling an online business with confidence.Watch this episode on video too;🎥 Watch the video version: YouTube📲 Let’s connect: Instagram: @rachhowourth TikTok: @rachhowourth Facebook: Rach Howourth LinkedIn: Rachael Howourth Pinterest: Rachael Howourth

  49. 32

    How to Grow an Audience and Convert Paying Clients on Instagram

    Welcome back to Becoming an Online Sales Queen! 👑Struggling to grow your Instagram audience and turn followers into paying clients? You're not alone—and this episode is exactly what you need. I’m pulling back the curtain on my signature F.A.N.S. content framework that’s helped me scale my business (and my clients' too!) with ease, simplicity, and strategy.✨ In this episode, you’ll learn how to:1️⃣Attract engaged, high-quality followers who are ready to buy2️⃣Position yourself as the go-to expert in your niche3️⃣Build authentic connections that lead to trust and conversions4️⃣Create sales content that gets your audience taking actionHere’s the full breakdown of the F.A.N.S. framework:⭐Follower Growth Content – Attract the right people into your world⭐Authority Content – Become the trusted expert they can’t stop watching⭐Nurture Content – Build deeper connections and prime your audience to buy⭐Sales Content – Convert your content into consistent incomeThis method works whether you're a coach, service provider, or online educator. So if you’ve ever felt like you’re pouring energy into content with zero return—this episode is a must-listen.🔥 PLUS: Get an exclusive sneak peek at my upcoming 2-day workshop “Posts to Get Paid” happening August 19th–20th.Inside, I’ll hand you the exact templates, strategies, and tools to help you create content that actually brings in sales.💻 Grab your spot here → rachaelhowourth.com/courses/posts-to-get-paid

  50. 31

    95% of Sales Experts Are Lying About THIS (this advice will help you sign clients online 10X faster)

    In today’s episode of Becoming an Online Sales Queen, I’m diving into a topic I rarely talk about—niching down. While most sales and marketing experts tell you to nail your niche before anything else, I’m here to challenge that belief. Yes, a niche helps guide your messaging, but it’s not the be-all and end-all of making consistent sales.I share my personal experience working with both corporate clients and women entrepreneurs who seek a freedom-based lifestyle. Even though my marketing is dedicated to women coaches and service providers, I still work with corporate businesses for leadership coaching, communication skills, and resilience training at the executive level.Here’s the truth: once you build your reputation, your niche can expand. When you’re just starting, niche down and focus on who gets the most benefit from your offer and how to communicate the tangible result you deliver. It’s about showing potential clients how their life will change after working with you—not just listing generic benefits.I’ll walk you through my Worth Model and show you how to tap into the five core motivators—Wealth, Opportunity, Relationships, Time, and Health—that drive people to invest in your offer.This episode will help you shift your messaging from broad and vague to focused and specific, so you can stop blending in and start standing out.📚The Niche Myth – You don’t have to obsess over demographics to succeed in sales. Focus on who benefits the most from your offer and the transformation it creates.📚Worth Model Framework – Learn about the five core motivators—Wealth, Opportunity, Relationships, Time, and Health—that should guide your messaging and copy.📚Sell the Transformation – It’s not about the service or product you provide; it’s about the emotional shift your clients will experience.📚Move Beyond Demographics – Forget age, location, and gender. The real selling power comes from the emotional journey you take your clients on.📚Empathy in Sales – Understand your ideal client’s struggles deeply by walking through a “day in their life” and tapping into the language they use when confiding in trusted friends.Tune into Becoming an Online Sales Queen for proven strategies to scale your sales, elevate your authority, and land dream clients. Subscribe now and start seeing the results you deserve!Stay connected on Instagram @RachHowarth for daily insights, business hacks, and real-world strategies to step into your sales authority and attract clients who are ready to invest!👑🎧 Listen to the full episode here: 🔗Spotify: https://open.spotify.com/show/3nNATgxeaaptKNEYBgW0C3 🔗Apple Music: https://music.apple.com/us/podcast/becoming-an-online-sales-queen/id1602916931 🔗Amazon Music: https://music.amazon.com/podcasts/d1a19e3a-45e6-4b8d-9c06-20e2d7e8d994Access FREE resources here;🔗https://www.rachaelhowourth.com/freeresourcesFollow me on other platforms;🔗Instagram: https://www.instagram.com/rachhowourth🔗Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1🔗Facebook Page: https://www.facebook.com/rachhowourth 🔗Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/🔗Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ Watch my FREE TrainingThe Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a YearIn just 28-minutes, you'll discover how my clients are;🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world🔗 https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system

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ABOUT THIS SHOW

If you're growing an online business as a Coach or Service Provider then you'll love this show with UK Sales Expert Rachael Howourth.Rach has taught over 9,200 people to sell and used to manage a corporate sales team of 60, who smashed targets of £100 million pounds. You could say she's got the t-shirt but she's actually got the matching joggers too!Tune in for tried and tested strategies to help with challenges like attracting leads on social media, creating authoritative content, selling in your Insta stories, converting sales in the DMs and on discovery calls and how to handle objections.

HOSTED BY

rachaelhowourth

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