PODCAST · business
Behind the Brand Decisions
by Jing Liu
Behind the Brand Decisions is a strategy-focused podcast exploring how brands actually make decisions.Instead of focusing on marketing trends or campaign tactics, this show breaks down the reasoning behind brand choices — including platform selection, messaging priorities, strategic trade-offs, and long-term positioning.Each episode analyzes real-world brand decisions and examines the context, constraints, and alternatives that shape them.Designed for digital media students, marketers, and emerging strategists, this podcast helps listeners move beyond execution and develop deeper strategic thinking.
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ABOUT THIS SHOW
Behind the Brand Decisions is a strategy-focused podcast exploring how brands actually make decisions.Instead of focusing on marketing trends or campaign tactics, this show breaks down the reasoning behind brand choices — including platform selection, messaging priorities, strategic trade-offs, and long-term positioning.Each episode analyzes real-world brand decisions and examines the context, constraints, and alternatives that shape them.Designed for digital media students, marketers, and emerging strategists, this podcast helps listeners move beyond execution and develop deeper strategic thinking.
HOSTED BY
Jing Liu
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