Behind The Business

In this deeply powerful episode of Behind the Business, I sit down with TEDx speaker, bestselling author, and brand coach Lilia Tarawa to unpack the life-changing power of storytelling and personal branding.Lilia shares her extraordinary journey growing up inside the Gloriavale religious cult in New Zealand, leaving everything she had ever known behind, and rebuilding her identity, voice, and future from scratch. Together, we dive into why storytelling is one of the most powerful tools coaches and service providers can use to stand out, build trust, and create a magnetic personal brand in today’s online world.In this episode, we cover:Why your personal story is your greatest business assetThe biggest mistake coaches make with personal brandingHow storytelling builds trust, connection, and authorityWhy AI makes authentic storytelling even more importantLilia’s 3-step framework: Own Your Story, Build Your Story, Sell Your StoryHow to uncover your story even if you think “nothing interesting” has happened to youThe role vulnerability plays in attracting clients and growing your businessConnect with Lilia:Instagram: @liliatarawaLinkedIn: HereOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

Trying to grow your coaching business while working a full-time job, juggling clients, kids, life, and everything in between? This episode is your reminder that you are not behind and you are not doing business wrong.In this powerful and lovingly direct conversation, Sofia shares the truth about what it really looked like to build her business from the ground up while working five casual jobs and navigating 60-hour weeks. She breaks down why this season is temporary, how to stop making your current reality wrong, and what it actually takes to build the capacity required for long-term success in business.Inside this episode, you’ll learn:Why having stable income while building your business is not a bad thingHow to stop viewing this season as a setbackThe mindset shifts that helped Sofia grow through hard seasonsWhy consistency matters more than perfect conditionsHow to expand your capacity to hold bigger resultsPractical ways to work smarter, not harderHow to use AI and multitasking to save hours every weekWhy your business needs to become a non-negotiableOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

In this episode, I’m taking you behind the scenes of my exact business model and showing you how I’ve built a spacious, scalable, and sustainable way to grow. This is not about hustle or rigid strategies. It is about creating a business that supports your life, not consumes it.I break down the four core phases of my funnel and how each one is designed to maximise impact, profit, and freedom without burnout.What you’ll learn:The 3 core values behind a scalable business modelThe 4 phases every successful funnel must haveHow to attract leads without trading time for visibilityMy exact nurturing strategy using workshops and automationHow I’ve scaled sales beyond relying on my own timeWhy group delivery is key for long term scalabilityOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call.In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and investing before you feel ready, this episode breaks down what it actually takes to move from dabbling to scaling.We also unpack systems, branding, organic versus ads, profit margins and the mindset required to stop playing small.In this episode, you will learn:Why 2 percent conversion changes how you see your numbersHow to stop doing comfortable tasks and start doing revenue generating onesWhen to hire and when to stay scrappyHow to raise your prices without tying them to your self worthThe truth about organic content versus paid adsWhy overpaying is often the cost of growthIf you want bigger months, you need bigger decisions.Other Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

In this episode, I break down exactly how we hit our first $180,000 cash month and the real lessons behind it. Not just the strategy, but the mindset, discipline, and long term thinking that actually creates results like this. This was not one good month. This was years of consistency, refining one process, and staying in the game long enough for the compound effect to kick in.If you want bigger months, you do not need more strategies. You need better execution, better thinking, and mastery of one process that actually works.In this episode, you will learn:Where the $180K actually came fromThe funnel that is driving consistent salesWhat worked and what did not work in MarchThe biggest mindset shifts behind growthThe changes I am making to reach $200K monthsWhy simplicity scales and complexity failsThe real reason consistency creates big moneyOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

A lot of coaches and online business owners are feeling uncertain right now. The economy is changing, the cost of living is increasing, AI is changing the online space, and many people are wondering what this means for their business and their income.In this episode of Behind the Business, we talk about the biggest mistakes coaches make during uncertain economic times and what to do instead if you want your business to keep growing.This episode is not about ignoring what is happening in the world. It is about helping you make grounded, strategic decisions in your business instead of fear-based, emotional ones.In this episode, we cover:Why lowering your prices can hurt your businessWhy going quiet and waiting for a better time is a mistakeWhy having a repeatable system is more important than everThe difference between emotional decisions and strategic decisions in businessHow to stay competitive in a saturated industryWhat smart coaches are focusing on right nowWhy now is the time to build a predictable way to attract, nurture, and convert clientsIf you want help building a more predictable and scalable coaching business, you can book a Roadmap Call with Sofia or one of the team using the link below.Book a Roadmap Call: HereOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

In this episode, I sit down with Taylor Lee to talk about what it really looks like to build a business that supports your life, not the other way around. We talk about the realities of growth, rebuilding after a dip, navigating pregnancy while running a business, and the mindset shifts that come with stepping into a new season of life and leadership.This conversation is honest, practical, and incredibly refreshing for any coach or service provider who wants to grow sustainably, protect their capacity, and build a business that actually aligns with the life they want.In this episode, we cover:Building a lean, sustainable business modelWhat happens when your business dips and how to rebuildSystems and structure for scaling with less stressPregnancy, motherhood, and business ownershipBoundaries, identity, and redefining successWhy profit, time, and lifestyle matter more than revenue aloneOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

If you are getting on sales calls but not closing as many clients as you want to, this episode is going to change the way you approach sales forever. In this episode, I share the four biggest sales lessons I learned from working with a sales coach that helped us double our conversion rate, even while working mostly with cold leads.These lessons are simple, practical, and incredibly powerful when implemented properly. If you want higher conversion rates, better quality clients, and more confidence on sales calls, this episode is for you.In this episode, you will learn:Why a pre-call process dramatically increases conversion ratesHow to turn cold leads into warm and hot buyersThe importance of highlighting the real pain point on sales callsWhy going deeper on one problem increases salesHow to handle objections with curiosity instead of pressureWhy holding clients to a higher standard increases conversionsOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

In this episode, Sofia breaks down the three core lead generation strategies every coach needs to understand in 2026. If attracting clients consistently feels confusing or overwhelming, this conversation simplifies the entire process so you can focus on what actually works.Sofia explains how organic marketing, collaboration marketing, and paid marketing each play a different role in growing your audience and scaling your coaching business. She also shares how her own strategy evolved from fully organic to a scalable system powered by ads, while still using content and collaborations to nurture trust and convert clients.In this episode you’ll learn:The 3 core ways to generate leads in your coaching businessWhy organic marketing is the foundation most coaches start withHow collaboration marketing can grow your audience fasterWhen paid ads become the most scalable lead generation strategyWhy only 3% of your audience is ready to buy at any given timeThe type of content that attracts new leads at the top of your funnelCommon lead generation mistakes coaches makeHow to choose the right strategy for your stage of businessOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

What if scaling was less about more offers and more about deeper relationships?In this Behind the Business conversation, I sit down with Jonah, a business coach for magicians, who has grown to consistent 60K months with one offer, a tight niche, and an obsession with retention.We unpack his journey from free podcasting for years, to 27K months, to a revenue drop post-COVID, and back up to sustainable growth. We talk about closing programs, simplifying the model, building community, and why retention can be more powerful than constant acquisition.In this episode, you will learn:Why one offer can outperform multiple income streamsThe real reason lower ticket clients often do not implementHow retention can double your revenue without doubling new salesCreative ways to increase lifetime value and deepen relationshipsWhy small niche markets require a different growth mindsetHow community driven programs compound value over timeIf you are craving simpler scale and deeper impact, this conversation will expand your thinking.Other Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

In this episode, I am mapping out March 2026 in real time. No script. No overthinking. Just a transparent look at how I am planning a $160,000 month and testing new scalable strategies inside my business.I break down my weekly workshop strategy, why I am introducing a paid workshop again, how I am thinking about ad spend, and the sales bottlenecks I am actively solving as we scale toward multi million revenue.What you will learn:How I set revenue targets that actually stretch meWhy I run weekly free workshops and when I introduce paid onesHow I think about ad spend at scaleTesting a sales call free application processWhere the real bottleneck is as you growIf you are scaling toward consistent six figures per month and want to simplify while growing, this episode will show you exactly how I am thinking about it.Other Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call.In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and investing before you feel ready, this episode breaks down what it actually takes to move from dabbling to scaling.We also unpack systems, branding, organic versus ads, profit margins and the mindset required to stop playing small.In this episode, you will learn:Why 2 percent conversion changes how you see your numbersHow to stop doing comfortable tasks and start doing revenue generating onesWhen to hire and when to stay scrappyHow to raise your prices without tying them to your self worthThe truth about organic content versus paid adsWhy overpaying is often the cost of growthIf you want bigger months, you need bigger decisions.Other Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

If you feel stuck at 10k, 30k or any income plateau, this episode will change how you see it.In this Behind the Business conversation, Jonah and I unpack the invisible ceilings that keep coaches stuck and the mindset shifts that allowed both of us to more than double our revenue. We talk about identity expansion, fear around ad spend, investing in support, and why “hard” is often just a story you are telling yourself.In this episode, you will learn:Why you cannot outgrow your current identityThe real reason 20 to 30k months feel like a plateauHow mindset upgrades naturally create better strategyWhy focusing on ROI instead of cost changes everythingThe truth about “hard work” in businessA powerful mantra to use when things feel overwhelmingIf you are ready to expand your capacity and raise your minimum standard, this one is for you.Other Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

In this raw and unfiltered episode, Sofia takes you behind the scenes of her business like never before. From scaling to $150K months to the very real struggles that come with team expansion and leadership, she opens up about what’s working—and what’s feeling hard. This is not a “how-to” episode. It’s a real-time look at growth, messiness, and building a business that can hold it all.Here’s what you’ll learn in this episode:What it actually feels like to scale from $30K to $150K monthsThe biggest challenges Sofia is facing right now as a 6-figure/month coachWhy hiring doesn’t always free up time immediately—and how to navigate itWhat it takes to expand your leadership and energetic capacityWhy letting go of control is the scariest (and most necessary) growth moveOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

In this episode of Behind the Business, I’m sharing the exact shifts that took me from 30k to 150k cash months in under a year. I break down the mindset breakthrough that unlocked my next level, the strategy that finally scaled my results, and the systems that gave me back my time. If you’ve been feeling plateaued or overwhelmed by growth, this episode is your permission slip to simplify, scale, and succeed.Here’s what you’ll learn:The hidden belief that kept me stuck at 30k monthsHow one decision with paid ads changed everythingThe power of mastering one event (and how we ran it 12x)What data to focus on for rapid revenue growthWhy getting the right support is non-negotiableOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

Struggling to figure out your niche? You’re not alone—and this episode will show you exactly how to get clarity fast. Sofia breaks down the real reason so many coaches stay stuck and shares a step-by-step process to help you choose a niche that not only feels aligned but also sells.You’ll learn:Why your niche is the foundation of your businessHow to validate your niche through market researchWhat to include in your ideal client profileHow to create a bold, clear “I help” statementThe 3 universal desires your niche must tap intoWhy niching down actually helps you stand out and charge moreOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

If you're craving more freedom in your calendar and your income, this episode is for you. Sofia walks you through six essential steps to create a spacious business model so you can grow to 30K months (and beyond) without burning out.She shares what it really means to scale sustainably, why being constantly “on” is sabotaging your growth, and how to build systems that work for you—even while you sleep.What you’ll learn in this episode:The #1 mistake keeping coaches overwhelmed and underpaidHow to structure a scalable offer clients actually wantThe systems that support client results and your energyHow to attract leads without being glued to your phoneWhat a freedom-first calendar really looks likeThe real ROI of delegating before you're "ready"Other Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

If you’ve been doing one-on-one coaching and wondering how to scale your impact and income, this episode is for you. Sofia breaks down the exact process for transitioning into group coaching with ease and confidence. She shares her personal journey, common fears, and the five essential steps to make the switch without burning out—or overcomplicating it.Whether you're starting fresh or already experimenting with groups, this episode will give you the mindset, structure, and strategy you need to launch a group offer that’s scalable, supportive, and deeply transformational.You’ll learn:The #1 mindset shift to sell group coachingHow to structure and package a high-value group programWhat systems and processes you need to lead at scaleHow to transition your current 1:1 clients with integrityWays to build a magnetic and engaged group communityOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

If I wanted to double my coaching business in 2026, here’s exactly what I’d do. In this powerful episode, I break down the five core areas I would prioritise if I were starting fresh with the goal of doubling my income, impact, and momentum. This isn’t about doing more—it’s about doing better, smarter, and in full alignment with your vision.Whether you’re just getting started or ready to scale past six figures, you’ll walk away with clarity, direction, and a strategic roadmap for creating massive results this year.You’ll learn:Why auditing your business model is essential before scalingHow to strengthen and double your lead flowThe non-negotiables of a high-converting sales processWhat tasks to delegate for more time and profitHow to embody the identity of a high-level CEOOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

2025 was a transformative year in both business and life—and in this powerful episode, Sofia shares the five most important and challenging lessons she learned while scaling to consistent $100K months with more ease than ever before.You’ll get a behind-the-scenes look at what actually created exponential growth, the mindset shifts that unlocked expansion, and how Sofia navigated the highs and lows of leadership.In this episode, you’ll learn:• Why taking risks before you’re ready is the real growth edge• How identity—not just strategy—scales your income• The secret to scaling sustainably without burnout• How nervous system regulation impacts leadership• Why not every season needs to be about growthOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

In this powerful episode, I share how I scaled my coaching business from absolute zero to over $2 million in under five years—without burning out. I started with no experience, five casual jobs, and zero support during a global pandemic. What made the difference? Mindset.You’ll learn the exact five mindset shifts that changed everything for me, and how you can apply them to rapidly grow your own coaching business—regardless of your current circumstances.What you'll learn:Why deciding is more powerful than hopingThe truth about taking messy, imperfect actionThe power of solving one problem for one personHow to build scalable offers (even early on)How to stay consistent through tough seasonsOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

In this powerful episode, Sofia reveals the exact steps to sustainably scale to $30,000 months and beyond in your coaching business — without burnout, overcomplication, or hustle.She shares the core strategies, systems, and identity shifts that helped her grow to consistent $80k-$100k months, and how you can apply them too.Here’s what you’ll learn:Why most coaches never hit 30k months (and how to avoid their mistakes)The only offer structure you need to scaleHow to simplify your messaging to attract dream clients fastThe 3 ways to consistently bring in high-quality leadsThe seamless sales system that sells for you dailyThe identity shift required to actually hold and grow beyond 30k monthsOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here

What if scaling your business didn’t require being fully booked, overwhelmed, or constantly “on”?In this episode, I’m pulling back the curtain on how I structure my business routine and calendar to support $80K–$100K+ months — without the burnout. I share the five exact strategies that keep my schedule clear, my energy grounded, and my results growing.You’ll learn:Why I run a group coaching model (and how it gives me more freedom)My daily non-negotiables that keep momentum goingHow I plan each week around revenue, not random tasksThe #1 calendar shift that changed everythingHow to create space for the unexpected without losing progressOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here

In this powerful episode, I sit down with the incredible Naomi Holdbrook—The Unconventional Weight Loss Coach. Naomi shares her deeply personal story of overcoming lifelong body image struggles, chronic illness, and emotional eating to reclaim her health, self-worth, and success. Together, we explore how transforming your relationship with your body can completely transform your life and business too.Naomi and I discuss the real reasons women stay stuck, the lies we’ve been sold about weight loss, and how true freedom comes from self-trust, not perfection. This is about so much more than weight loss—it’s about leading yourself with confidence through every chapter of life.What you’ll learn:Why healing your relationship with your body impacts every part of your lifeHow diet culture conditions us to delay success in health and businessThe mindset traits Naomi’s most successful clients shareHow Naomi built a thriving business while navigating the messiest season of her lifeWhy self-trust, not motivation, is the true catalyst for transformationOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here

In this special milestone episode, Sofia reflects on six years in business and shares the six most impactful lessons that shaped her journey. From babysitting and juggling five jobs to building a multi-million dollar coaching company, this is a raw, empowering, and deeply personal episode every entrepreneur needs to hear.What you'll learn:Why obsession (not motivation) drives resultsHow to embrace both highs and lows with graceThe critical importance of mentorship and proximityHow belief, not just strategy, creates successWhy continuous growth is the only path forwardThe power of integrity in a noisy online worldOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Here

Hosting an in-person business retreat was one of the most rewarding and expansive experiences I’ve had in business. In this episode, I take you behind the scenes of my two-day Spacious Scaling Business Retreat and share the real talk on what it takes to plan and run a high-impact event for your clients.I break down the exact structure, schedule and support I had in place, what I’d do differently next time, and the biggest ROI from retreats (hint: it’s not just profit). If you’re dreaming of hosting your own, this episode gives you the full blueprint.You’ll learn:The structure of a successful 2-day retreat (and why I hosted it at home)My biggest wins, surprises and lessons learnedWhat I’d do again vs what I’d changeHow I ensured simplicity, support and scalabilityWhy retreats are less about money and more about impactOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Here

This week, I’m sharing exactly how I closed 89% of sales calls last month. No pressure tactics, no scripts, just a powerful process that works. Whether you're new to sales or wanting to refine your call strategy, this episode is going to shift the game for you.You’ll learn:Why your close rate starts before the call even beginsHow to pre-qualify leads with strategic content and assessment formsThe power of linking pain and building rapportWhy your offer must be a no-brainer to convert consistentlyThe simple tweaks that helped me hit $100K+ months with minimal sales callsOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠Here

In this episode of Behind the Business, Sofia sits down with online business manager Holly Voice to demystify the role of an OBM and the game-changing difference it can make for female coaches ready to scale. With years of experience supporting high-level entrepreneurs, Holly shares how an OBM bridges the gap between vision and execution, steps in as a strategic partner, and helps clients move from bottlenecks to freedom.Together, they unpack the key differences between a virtual assistant and an online business manager, how to know when you're ready to hire, and why hiring support is less about cost and more about capacity. They also explore the mindset shifts required to step into true leadership and how letting go of control can actually accelerate your business growth.What you'll learn:What an online business manager (OBM) actually doesThe difference between a VA and OBMWhen you’re ready to hire an OBMHow hiring an OBM increases your capacity and ROIReal client transformations from behind the scenesThe mindset needed to lead and scale with supportOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠Here

Feeling burnt out by launching or avoiding it altogether? In this episode, Sofia Bernardi breaks down exactly why launching feels exhausting and what to do instead. Sharing her personal behind-the-scenes process, she reveals how she runs high-converting launches every single month with ease, using a rinse-and-repeat system that’s anything but overwhelming.Whether you’re brand new to launching or ready to refine your strategy, this episode will help you shift from burnout to balance and create 60 to 100K cash months without the chaos.You’ll learn:Why most coaches burn out during launchesThe truth about short-form vs. long-form contentHow Sofia runs one event and signs high-ticket clients monthlyThe exact system she uses to batch content and scale with easeWhy anchoring all content to one launch theme changes everythingOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠Here

In this final episode of my seven-part series, I’m tying everything together and showing you exactly what your next step is to build a spacious, scalable coaching business. You now have the full framework I used to scale—sustainable strategy, seamless sales, and simple systems. But here’s the truth: knowing the model isn’t enough. This episode is about taking action, getting clear, and deciding how you want to move forward.Inside this episode, I share:A quick recap of all six foundational episodesThe two reasons most coaches never reach 30K monthsThe #1 mindset shift that helped me break through my own plateausWhat level of support you actually need to scale sustainablyHow to know which of my programs is the best fit for your current stageOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠Here

This episode is one of the most important I've ever recorded. I’m taking you behind the business to unpack the mindset shifts that moved me from stuck at 30K months to consistent 100K+ months. Because the truth is, scaling your business isn’t just a strategy game—it’s an identity game.You'll learn:The three mindset shifts you must make to scale with spaciousnessWhy your nervous system plays a bigger role than you thinkHow I overcame hidden beliefs blocking my next levelReal client stories that prove identity shifts change everythingWhy "readiness" is a decision, not a feelingOther Links:Latest Resources: ⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠Here

Sales don’t have to be pushy, draining, or awkward. In this episode, I’m breaking down the exact seamless sales process that helped me scale well beyond 30K months—and it’s the same process my clients use to grow without cold DMs, pressure, or endless follow-ups.If sales currently feel exhausting or like something you want to avoid, this is for you. I’m showing you how to sell with ease, alignment, and strategy so that your business can scale sustainably and feel good doing it.Here’s what you’ll learn:Why your sales feel draining and what to do insteadThe 3 core elements of a seamless sales processHow to create a no-brainer offer that sells itselfWays to sell via chat without pressure or pushinessHow to retain clients for consistent, scalable growthOther Links:Latest Resources: ⁠⁠⁠⁠Here⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠Website: ⁠⁠⁠⁠Here⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠Here

In this heartfelt episode, Sofia shares how she’s just wrapped one of the most abundant and fulfilling months of her life — and how her business made it all possible. From nearly hitting another $100K cash month to throwing a surprise party for her partner, travelling interstate, and preparing for an overseas trip — all while maintaining client success and business momentum — she reflects on what true wealth really looks like.This episode is a powerful reminder that success doesn’t have to mean sacrifice, burnout, or hustle. Sofia walks you through how she built a simple, scalable business model that gives her the freedom to be fully present in both her business and personal life.You’ll learn:Why scaling doesn’t have to mean burnoutHow Sofia supports clients while travelling and taking time offThe power of designing a business around your life, not the other way aroundHer exact calendar setup for a high-impact, low-stress businessWhat truly matters most — and how your business can support thatOther Links:Latest Resources: ⁠⁠⁠Here⁠⁠⁠Instagram: ⁠⁠⁠@sofiarosebernardi⁠⁠⁠Website: ⁠⁠⁠Here⁠⁠⁠Work Together: ⁠⁠⁠Here

What if signing dream clients daily didn’t require burnout, endless posting, or chasing leads? In this episode, Sofia walks you through the sustainable strategy she teaches her clients — one that brings consistent leads, sales, and freedom without the hustle.You’ll learn:Why most content strategies lead to burnout and inconsistent resultsThe three key components of a sustainable business strategyHow Sofia structures her own business to attract clients dailyReal client stories that prove this works in any nicheOther Links:Latest Resources: ⁠⁠⁠Here⁠⁠⁠Instagram: ⁠⁠⁠@sofiarosebernardi⁠⁠⁠Website: ⁠⁠⁠Here⁠⁠⁠Work Together: ⁠⁠⁠Here

Your business should run like a well-oiled machine — not like a never-ending to-do list. In this episode, I walk you through the exact systems I use (and help my clients implement) to buy back 10+ hours a week and create true freedom in your coaching business. If you’re constantly in reaction mode, manually doing everything, or feel like your backend is a mess — this is your episode.You’ll learn:The three simple systems that unlock spaciousness and scaleWhy your mindset is part of your systemsHow I run a multi-six-figure business with a tiny tech stackReal-life client results from system upgradesThe difference between burnout business vs. scalable structureOther Links:Latest Resources: ⁠⁠Here⁠⁠Instagram: ⁠⁠@sofiarosebernardi⁠⁠Website: ⁠⁠Here⁠⁠Work Together: ⁠⁠Here

In this second episode of the 7-part series designed to help you scale to $30K months and beyond, we’re diving into the five costly mistakes that are likely keeping you stuck between $5K and $20K months. These common traps don’t mean you’re not good enough—they just mean your strategy needs an upgrade. If you’ve been feeling maxed out, inconsistent with income, or unsure how to scale sustainably, this episode is your roadmap out.What you'll learn in this episode:The 5 mistakes keeping coaches stuck at $5K–$20K monthsHow to move from hustle to spacious, scalable growthWhy referrals and short-form content alone aren’t enoughHow to craft a no-brainer, high-ticket offerThe systems you need to finally free up your timeOther Links:Latest Resources: ⁠Here⁠Instagram: ⁠@sofiarosebernardi⁠Website: ⁠Here⁠Work Together: ⁠Here

In this episode, I take you behind the scenes of how I scaled my coaching business to $100,000 cash months without burnout, packed calendars, or constant hustle. I share the exact framework I used to grow sustainably, create freedom in my schedule, and build what I now call a Spacious Business Model.If your income feels like a rollercoaster and you’re stuck in 1:1 delivery, this episode will show you a clear, scalable path forward — no massive audience, no complicated funnels, and no working around the clock.You’ll learn:The 3 pillars of my Spacious Business ModelWhy working more isn’t the answer to scalingReal success stories from coaches in different nichesThe mindset shift you must make to hit consistent $30K+ monthsHow to build a business that scales without sacrificing your lifestyleReady to spaciously scale your coaching business? Book a roadmap call here to see if working together is the right next step for you.Other Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here

In this episode of Behind the Business, I challenge a hard truth: most coaches never reach consistent $30K months—but that doesn’t have to be your story. You’ll learn the two specific reasons why coaches plateau or give up—and more importantly, how you can beat them. I also share a little life and business update (including my upcoming November retreat and Scale School spots).What you’ll learn:Why copying others or outdated models leads to burnout—finding a model that feels good for you is the key to sustainable, scalable growth.The secret ingredient: wanting it badly enough. Comfort doesn't scale businesses—bold, consistent, intentional action does.A fresh invitation: if you're serious about scaling with alignment and boldness, let's explore working together.Resources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: https://go.sofiarosebernardi.com/chat

In this episode of Behind the Business, Sofia shares the powerful story of how she hit her very first $100K cash month—what shifted, what stayed the same, and how both strategy and mindset played a role in achieving this major milestone. From a spontaneous last-day decision to the ripple effect of a live workshop, she takes you behind the scenes of a transformational month in her business.You’ll learn:The one-day move that made $15K possibleHow small tweaks led to a big resultWhy environment can shift everythingThe energetic shifts that mattered mostWhat it really takes to hold and repeat $100K monthsResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

In this inspiring episode of Behind the Business, Georgia St John-Smith returns to share the raw truth about business growth—the wins, the challenges, and the personal evolution required to sustain it. From scaling to 70,000 followers on LinkedIn to setting rock-solid boundaries, Georgia reveals how self-expression, platform mastery, and consistency have shaped her journey.You’ll hear her candid stories about protecting her business legally, handling criticism with compassion, and the often unseen early work that laid her foundation for success. This conversation is packed with tangible tips, mindset shifts, and the behind-the-scenes realities that most entrepreneurs don’t talk about.You’ll learn:• The three key strategies that grew Georgia’s LinkedIn following to 70k+• Why boundaries are essential for scaling without burnout• How to navigate legal challenges and protect your business• The truth about risk-taking and building momentum• Daily rituals and mindset practices that fuel long-term successResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

Before you hire your next coach, there are critical red flags you need to watch out for. Too many coaches fall into the trap of over-promising and under-delivering, leaving clients feeling disappointed and stuck.In this episode, Sofia shares her personal experiences—both good and bad—and the exact three things she looks for before making an investment in a coach.You’ll learn:Why embodiment matters more than flashy promisesThe difference between real experience and surface-level winsHow to evaluate client results that actually prove credibilityQuestions to ask yourself before signing with your next coachResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

What if the real reason your business isn’t growing has nothing to do with strategy? In this powerful episode, Sofia reveals the one quality that separates thriving coaches from the ones who stay stuck and it’s not what you think.She shares behind-the-scenes stories, reflections from coaching over 200 women, and her own early business journey filled with gritty, unglamorous actions that built a million-dollar business without paid ads.You’ll learn:Why strategy alone isn’t enough to succeedThe truth about stop-start energy and what it costs youPersonal examples of actions driven by pure gritHow to activate this essential trait in your own businessResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

This episode is your permission slip to stop making your doubts mean something about you. Sofia breaks down the truth behind what truly separates coaches hitting 30k+ months from those who stay stuck. Spoiler: it's not about your niche, certifications, or how many times you’ve “messed up.”If you've ever compared yourself to others or felt like success was only for the lucky few, this episode will rewire your mindset and reignite your momentum.What you’ll learn in this episode:Why comparing yourself to other coaches is sabotaging your growthThe 6 habits and mindsets successful coaches have in commonWhat to do when you feel stuck, lost, or full of doubtHow to stop starting and stopping and build lasting momentumWhy radical self-responsibility is a game-changer for scalingResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

This week, I'm pulling back the curtain on exactly how I scaled my business to $50k-$80k months while keeping my calendar clear, my clients thriving, and my life full of freedom. Forget the hustle-heavy, fully booked model, I'm showing you the smarter, spacious way to grow.In this episode, I break down the scalable systems, streamlined offers, and simplified team structure that allows me to support 200+ clients with just two calls a week. If you're tired of being glued to Zoom and want to create a business that supports your life—not takes over it—this one’s for you.Here’s what you’ll learn:Why more one-on-one calls isn’t the answer to scalingThe 2-program model that runs on just 2 calls/weekHow to structure a lean, powerful team to buy back your timeMy content repurposing system that spans 7 platformsThe exact sales engine that warms up leads on autopilotHow automation + SOPs help me stay in my zone of geniusResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

In this powerful behind-the-scenes episode, Sofia reveals her exact pre-sales call process that gets 90% of leads to show up excited and ready to buy. Say goodbye to ghosting and exhausting sales calls. This episode is packed with actionable insights to help you automate trust-building, pre-sell your offer, and show up to calls with aligned, ready-to-buy clients.You’ll learn:Why the sales process starts before the callHow to turn your confirmation page into a pre-sales assetThe 3-part email sequence that builds connection and trustWhat to include in your pre-call assessment to boost conversionsHow to eliminate no-shows and objections for goodResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

In this week's podcast episode, I talked about Changing Your Niche and Offer 24/7? If you're constantly tweaking your niche, rewriting your I-help statement, or adjusting your offer in search of faster results—this episode is a must-listen. Sofia breaks down why this cycle is one of the biggest reasons coaches stay stuck and how to finally break free so your business can grow.Here’s what you’ll learn:The real reason you're tempted to change your niche constantlyWhy “tweaking” feels productive but actually stalls your growthHow to identify if your changes are truly aligned or just a comfort zoneThe 60-day challenge that can transform your business resultsResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠⁠http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://go.sofiarosebernardi.com/chat⁠

In this week’s episode of Rising Coaches, I’m sharing the key lessons behind my recent $83K cash month, achieved without working more or hustling harder. If you’ve ever felt stuck at a certain income level or believed scaling meant sacrificing your freedom, this conversation will shift your mindset.Tune in to learn how I expanded my capacity for success, overcame subconscious money blocks, and let my business compound over time — all while embracing the inevitable challenges that come with growth.You’ll discover:Why holding duality is critical for scaling your businessHow subconscious beliefs can quietly cap your incomeThe power of the compound effect in long-term business successWhy facing your fears is a key part of sustainable growthResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠⁠http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://go.sofiarosebernardi.com/chat⁠

In this episode of Behind the Business, I’m sharing the real story behind my decision to rename this podcast and the deeper conversation it opened up: when do you stick it out, and when is it time to pivot in your business?If you’ve ever questioned a change in your niche, offer, messaging, or even your brand identity, this episode will help you make decisions from strategy, not stress.What you’ll learn:The hidden cost of chronic changing4 signs it’s time to pivot (and 3 signs it’s not)Why I changed the name of this podcast and what it means for youHow to make aligned decisions without burning it all downResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠https://sofiarosebernardi.com/chat

If I had to start my coaching business from scratch, I’d do exactly what I teach inside Scale School. In this empowering episode, I walk you through the proven process that took me from zero to $83k cash months — and more importantly, the mindset and identity shifts required to truly scale. If you’re starting out, pivoting, or rebuilding, this one’s for you.Here’s what you’ll learn:The exact 3-pillar framework I’d use againWhy mindset and energy matter more than strategyThe real reason most coaches stay stuckWhat it actually looks like to trust the processHow to stay consistent and lead yourself through the hard daysResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://sofiarosebernardi.com/chat

In this week's podcast episode, I talked about how We Are Halfway Through 2025. Why You’re Not Where You Want to Be (And What to Do About It)We’re officially halfway through 2025 and if you’re not where you thought you’d be by now, this episode is your wake-up call. I’m diving into the hard truths about why progress may be stalled, how to get brutally honest with yourself, and exactly what to do to finish the year strong.You’ll also hear a raw life update including a powerful lesson from a recent personal challenge, that reinforces what it really means to take full responsibility for your growth.You’ll learn:The one question to ask that reveals if you're truly aligned with your goalsWhat to do if you're behind or feeling stuck mid-yearThe daily habits that actually move the needleHow to recommit to your goals with clarity and convictionWhy discipline beats motivation every single timeResources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: http://sofiarosebernardi.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://sofiarosebernardi.com/scale-school⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.instagram.com/sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: https://sofiarosebernardi.com/chat