Behind the Posts

Most social media agencies struggle to maintain quality when onboarding too many clients. Liam and Tess reveal their counterintuitive approach: limiting onboarding to just two new clients per month. This isn’t about scarcity for its own sake, it's a strategic move that boosts client retention, elevates content quality, and ensures a personalised service even as their team grows.In this episode, they break down why quality beats quantity every time. You'll discover how a rigorous onboarding process, a clear cap on new clients, and strategic client selection create a more sustainable, profitable business. They share behind-the-scenes insights on managing multiple packages; from essentials to signature clients, and highlight the importance of patience, alignment, and deliberate decision-making.Want to see what we’re building behind the scenes?Websitehttps://www.hussellup.co.ukFollow us on socialsInstagram. https://www.instagram.com/hussellupsocial/Facebook. https://www.facebook.com/hussellupsocialLinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/TikTok. https://www.tiktok.com/@hussellupsocialYoutube. https://www.youtube.com/@Hussellupsocial

Unlock the secret weapon top marketers are using to craft content that actually gets found - without spending hours guessing what your audience is searching for. If you're tired of creating content in the dark and want a proven shortcut to relevance, this episode reveals how Answer the Public can transform your strategy in minutes.Imagine knowing exactly what your ideal customers are typing into Google, Instagram, TikTok, and even Amazon. Liam and Tess break down how this powerful tool surfaces high-volume search questions, trending hashtags, and seasonal ideas that keep your content fresh and highly targeted. They share real-life examples, from niche business sectors to broad industries, showing you how to leverage search data for blog posts, social reels, FAQs, and ads. Plus, they explore how this insight helps you stay ahead of trends, craft relevant seasonal campaigns, and avoid pointless scrolling.Want to see what we’re building behind the scenes?Websitehttps://www.hussellup.co.ukFollow us on socialsInstagram. https://www.instagram.com/hussellupsocial/Facebook. https://www.facebook.com/hussellupsocialLinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/TikTok. https://www.tiktok.com/@hussellupsocialYoutube. https://www.youtube.com/@Hussellupsocial

Organising your content is an essential practice that can significantly enhance your team's efficiency and creativity. By implementing a consistent folder structure, using clear naming conventions, regularly auditing your files, utilising tags, and training your team, you can create a streamlined workflow that benefits everyone. Don’t let clutter hold you back and start organising your content today!Want to see what we’re building behind the scenes?Websitehttps://www.hussellup.co.ukFollow us on socialsInstagram. https://www.instagram.com/hussellupsocial/Facebook. https://www.facebook.com/hussellupsocialLinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/TikTok. https://www.tiktok.com/@hussellupsocialYoutube. https://www.youtube.com/@Hussellupsocial

Ever wondered what an agency actually looks at behind the scenes?In this episode, we open up our reporting process and walk you through how we measure success across our client accounts. From overall account health to individual post performance, we share the exact metrics we track and why.No fluff. No generic “just look at engagement” advice. Just the real framework we use to make strategic decisions every month.If you want to stop guessing and start making data-led content decisions, this one’s for you.Want to see what we’re building behind the scenes?Websitehttps://www.hussellup.co.ukFollow us on socialsInstagram. https://www.instagram.com/hussellupsocial/Facebook. https://www.facebook.com/hussellupsocialLinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/TikTok. https://www.tiktok.com/@hussellupsocialYoutube. https://www.youtube.com/@Hussellupsocial

In this episode, Liam and Tess candidly share their journey of balancing their roles as partners and parents while managing a business. The transition from working from home to an office has not only improved their productivity but also their family dynamics. Key takeaways include the importance of setting boundaries, the value of teamwork, and the need for flexibility when facing challenges.  Want to see what we’re building behind the scenes?Websitehttps://www.hussellup.co.ukFollow us on socials Instagram. https://www.instagram.com/hussellupsocial/Facebook. https://www.facebook.com/hussellupsocial LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/ TikTok. https://www.tiktok.com/@hussellupsocialYoutube. https://www.youtube.com/@Hussellupsocial

In this episode, Liam and Tess engage in a candid discussion about their experiences in client management, highlighting success stories, surprising clients, and the lessons learned from partnerships that didn't work out. They also delve into the challenges of team dynamics, particularly in relinquishing creative control to foster growth. The conversation emphasises the importance of effective communication, understanding client needs, and the value of teamwork in achieving business success.Want to see what we’re building behind the scenes?Website https://www.hussellup.co.ukFollow us on socials Instagram. https://www.instagram.com/hussellupsocial/Facebook. https://www.facebook.com/hussellupsocial LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/ TikTok. https://www.tiktok.com/@hussellupsocialYoutube. https://www.youtube.com/@Hussellupsocial

In this episode of Behind the Posts, Liam and Tess from Hustle Up Social introduce themselves and discuss the importance of consistency in social media for business growth. They explore the reasons why many businesses quit social media early, emphasising the need for realistic goals and the difference between motivation and discipline. The conversation highlights the myth of overnight success and the significance of building momentum through consistent efforts in content creation.Takeaways- Consistency is crucial for success on social media.- Many businesses quit social media due to unrealistic expectations.- Setting realistic goals helps prevent burnout.- Discipline is more important than motivation in achieving long-term goals.- Overnight success in social media is a myth; it requires consistent effort.- Building momentum takes time but is essential for growth.- Even average skills can yield great results with consistency.- Creating a realistic content calendar is key to staying consistent.- The habit of posting regularly develops over time.- It's common for business owners to prioritize client work over their own social media. Want to see what we’re building behind the scenes?Website https://www.hussellup.co.ukFollow us on socials Instagram. https://www.instagram.com/hussellupsocial/Facebook. https://www.facebook.com/hussellupsocial LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/ TikTok. https://www.tiktok.com/@hussellupsocialYoutube. https://www.youtube.com/@Hussellupsocial