Behind the Teams

What does it really take to turn the leaf and transform an in-house creative team from an execution studio into a true strategic partner? In this episode, I sit down with Gemma Poesaste to unpack the journey of building Roam, Telstra's internal creative agency. From growing the team from 12 to 30, to navigating the very human side of change, we covered:- Why quick wins matter more than people think- The two-speed model of transformation- How to build psychological safety for creatives in a corporate world- Why getting creatives in the room early leads to better outcomes- Tje biggest misconception non-creatives have about leading creative people.If you lead, manage, or work alongside in-house creative teams, this one will resonate.

In this episode of Behind the Teams, host Nicole How sits down with Matthias Schreck, Head of Design at WiseTech Global. With a career spanning nearly two decades, including nine formative years at Atlassian, Matty shares his philosophy as a "proud pragmatist". We dive into why the best design leaders are willing to negotiate on "gold standards" to ensure the ultimate success of the product.Key Takeaways:The Pragmatic Design Leader: Why sticking strictly to a process can be a trap and how to gain the confidence to "go right" when the process says "go left"Hiring for Intellectual Horsepower: Why Matty prioritises a designer's raw ability to solve high-complexity problems over their ability to simply follow the Double DiamondThe "System" Trap: Why implementing design systems or rigid processes too early can stifle innovation and create blind spots.AI and Future Workflows: How the rapid evolution of AI requires us to stay in an "era of experimentation" rather than rushing to build new guardrails.

In this episode of Behind the Teams, I sit down with Simon Hilton, the Head of AI Products at MYOB, to explore the intersection of leadership, team dynamics and the rapid evolution of technology. Simon shares his career mission of building great teams that build great products, emphasising that a high-performing team is the fundamental requirement for software success.The conversation dives deep into:The Leadership "Middle Ground": Simon describes his style as a balance between top-down direction and total autonomy, focusing on creating space for talent while maintaining strict accountability for results.The Kitchen Metaphor: A unique look at organisational strategy, comparing "McDonald’s style" teams that follow strict processes to "hatted restaurant" teams that innovate and solve complex problems.AI and the "Team of One": How AI is shifting roles from technical execution to managerial oversight, allowing individuals to manage "parallel agents" to ship products faster than ever before.The Future of Career Growth: Why "getting your reps in" through AI-enabled shipping can compress years of traditional experience into a much shorter timeframe.

In this episode we sit down with Sarah Stokes, a veteran of 25+ years to explore her experiences as a design leader. Whether you’re a Senior Designer eyeing your first lead role or a Head of Design struggling to build your teams authority, this conversation is your roadmap.We dive deep into:The Influence Myth: Why "doing good work" isn't enough and how to make influence a "team sport."The Research Phase: Why every new design leader should treat their first 90 days like a UX research project.Feedback as Sport: Learning from professional athletes to separate "critique of the work" from "critique of the human."Complex Systems: Navigating team dynamics, psychological safety, and the "player-coach" evolution.The Transition: Real talk on the shift away from the tools and how to "act as if" before you get the title.Why Listen? As the design landscape shifts the ability to communicate value and lead adaptive teams becomes increasingly important. Tune in for tactical advice on building design maturity and leading with authenticity.