Beyond Fashion Business

Want to scale your brand without spending more time, energy and money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today's guest is Joshua, founder and creative director of Porter James, a menswear brand he built from Auckland, New Zealand into one of the more compelling independent brands in the ecommerce space right now. This is not a conversation about creative vision or brand aesthetics. It is about the filter that makes every hard decision easier, and what happens when you build a brand without one. We talk about why he dropped a bestselling product while it was still selling, how to hold the creative and business sides together when you are the only person doing both, and why the brands that look like they have always known who they are did not get lucky. They just never stopped asking the right question. If you are trying to build something that lasts without losing what makes it worth building in the first place, this episode breaks down what that actually takes.Sonnet 4.6

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today's guests are the team behind côte&ciel, a Paris-based accessories brand that has been creatively driven for seventeen years without following a single trend. This is not a conversation about creative vision or brand aesthetics. It is about the structure that makes creative freedom possible in the first place. We talk about why their most creative products were always the ones everyone inside the company was most skeptical about, how they built a business where creativity and commerce are always in tension with each other, and why that tension is not a problem to solve but the strategy itself. If you are trying to figure out how to keep your brand creatively strong while actually growing it as a business, this episode breaks down what that looks like in practice.

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today’s guests are Rafa and María, founders of UNFEIGNED, a contemporary menswear brand that launched during COVID and is now stocked in more than 70 stores worldwide. This is not a conversation about hype or chasing fast growth. It’s about the difficult decisions that shape whether a fashion brand can actually scale. We talk about the moment they realized their growth problem wasn’t design, it was pricing. How adjusting their prices doubled their sales. And why growth quickly exposes the weaknesses inside a brand, from margins to production capacity. If you're building your own fashion brand, this episode breaks down some of the strategic decisions founders rarely talk about, but that often determine whether a brand grows or stalls.

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today’s guest is Emma Rowen Rose, founder of ROWEN ROSE, an independent fashion brand that grew from an 8-look collection into an internationally stocked label. This is not a conversation about trends, virality, or overnight success. It’s about structure, discipline, and the realities of building a brand in today’s fashion industry. We talk about why creativity alone isn’t enough, what most designers misunderstand about entrepreneurship, and how mastering the business side, from production to cash flow, is what actually allows a brand to survive. If you’re serious about building something that lasts, this episode is for you.

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call Welcome back to the Beyond Fashion Business Podcast. Today’s guest is Shira Sue Carmi. Shira is someone a lot of people don’t know by name, but they should because shira has helped shape some of the most influential brands of the last two decades. Brands like Mansur Gavriel, Altuzarra, Mara Hoffman, Serena Williams, and more. She’s been behind the scenes as an advisor, president, and CEO of a lot of these brands. She is an expert at scaling creative-led businesses, navigating high-growth, and growing brands that actually work as businesses. In this episode, we break down what actually drives success in fashion: Why is demand more important than infrastructure? Why most brands scale before they’re ready. And how profitability buys you something more powerful than growth — patience. If you’re building a brand and want a clearer, more grounded way forward — this one’s for you. Hope this conversation is valuable.

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call Today’s guest is Oliver Saunders, the Commercial Director at Our Legacy — one of the most respected cult fashion brands of the past two decades. This is not a story about hype, marketing hacks, or chasing trends. It’s about patience, product, and a relentless commitment to building something real. We talk about how Our Legacy grew from a quiet Swedish label to a globally recognized brand — eventually catching the attention of LVMH. We go deep on what it actually takes to build longevity in fashion, how production and relationships shape everything behind the scenes, and why staying small for longer might be the smartest move a brand can make. Our Legacy: https://www.instagram.com/ourlegacy/

Want to grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call If you don’t know ATP Atelier, ATP Atelier is a very successful Swedish fashion brand that was built with actual strategy. They started with a single product. No outside capital. No hype. Just a clear idea, a defined customer, and the discipline to stay focused. Maj-La Pizzelli also spent years behind some of Sweden’s biggest fashion brands like Filippa K and TOTEME before launching ATP Atelier, and what she shares in this conversation is a clear blue for how to build something that actually lasts. We talked about how to define product DNA, how to grow without losing your identity, what real sustainability looks like in practice—not marketing—and why focus is the most underused tool in this industry.

Join Our Free Fashion Business Course & Community Of Fashion Entrepreneurs Here: https://www.skool.com/fashionanticourse RETROFETE is a globally recognized fashion brand celebrated for its glamorous designs and worn by A-list celebrities around the world. In this conversation, Ohad shares how he built the brand from scratch, the secrets to his consistent success, his lessons from mistakes, and his approach to marketing and PR. I hope this conversation gives you the insights and inspiration that you need to successfully start and grow your fashion brand.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse Free Brand & Design Reviews: https://www.skool.com/fashionanticourse Ditch: https://www.instagram.com/storymfg/?hl=en Zeb Chace is the founder of fashion brand Ditch. Zeb, started his fashion brand at just 17 years old, and by 21, he has grown Ditch into a cult brand brand making multiple seven figures per year. Zeb has become a leading figure for young entrepreneurs in fashion so in this conversation, I wanted to speak about his approach to starting a fashion brand, and the key strategies and principles that drove his success at such a young age.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about Story MFG is known as one of the most respected brands in the industry. They show a unique mix of strong discipline and commitment to their core values, proving that it is possible to run a successful fashion brand without giving up what you stand for. This conversation looks at important lessons on keeping a creative vision despite financial pressures, adapting to the changing fashion world, and understanding the hidden costs and benefits of staying true to your original ideas.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about In this week's episode, we sat down with Kate Spade Co founder, and Francis Valentine Founder, Elyce Arons. Kate Spade is a multi billion dollar fashion brand that revolutionized the affordable luxury market in the early 2000s. After selling Kate Spade, Elyce started yet another highly successful fashion brand called Frances Valentine. In this episode, Elyce shared the key principles and secrets behind her success in building incredible fashion brands. I hope that these insights are invaluable in your understanding and approach to starting, and growing fashion brands.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about This episode is a masterclass on the foundations that you need to understand in order to start an ethical fashion brand, or implement a more ethically conscious approach to your products. Due to the deep nature of this topic, this conversation will be divided into 2 parts. In this first part of our conversation revolved around building your first product, building your production infrastructure, your most important roles and first team hires, expanding into other categories, and an introduction on building the foundations necessary for growth and scale.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about In this week's episode, we sat down with Julius Juul, co-founder of fashion brand Heliot Emil. In my opinion, Heliot Emil is definitely in the conversation for one of the most successful new-generation fashion brands. Julius and his brother, were both making waves in fashion media before they were 30 years old, and now they have become an international success story in fashion that is hard to miss. They went from 2 brothers making clothes in a small studio to now being in over one hundred stores worldwide. And they have done this, with zero investors. But how did they do this? And what have they learned in the process? This conversation is a masterclass on how every entrepreneur should approach this industry. It will leave you with a clear idea of how Julius and his brother achieved their success, an understanding of how brands evolve and grow, and the things that are required from you as a fashion leader.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about On this week's episode, we sat down with R13 Founder Chris Leba. We spoke about everything he grew R13 into a multi-million dollar fashion brand by learning about himself, and by learning how to balance the creative with the business side of fashion.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about On this week's episode, we sat down with Ulla Johnson's CEO, Donata Minelli. We spoke about the key things that small brands and upcoming fashion leaders must know. Including what's at the heart of fashion today, business foundations, and how to grow a fashion brand.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about GANNI is a brand that has captivated the global fashion scene with its distinctive blend of contemporary aesthetics and sustainable practices. In this episode, we sat down with GANNI's Director of Business Development Cristina Schaub. Cristina gave us an exclusive look into the company's journey towards international acclaim. Exploring GANNI's strategic approach to global expansion, our conversation sheds light on how the brand has successfully balanced its unique identity with the demands of diverse markets around the world.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about In this episode of Beyond Fashion Business, we spoke with the founder of RTA (Road To Awe) David Rimokh. In this conversation David shared his journey, lessons, and a practical blueprint for aspiring fashion entrepreneurs. Which includes David's path to success, including the challenges he faced and the determination that drove him forward.

In this week's episode, we sit down with the founders of Varsity, a leading name in luxury headwear. We delve into what it takes to constantly chase the ideal of the perfect product, especially in the competitive world of fashion accessories. Our guests Alex and Seb share their experiences and challenges in starting and growing a headwear brand, offering a realistic look at the highs and lows of the journey. From business strategies to evolving as a leader, this conversation is a must-listen for anyone interested in fashion entrepreneurship. Join our free fashion school: https://www.beyondfashionbusiness.com/school

Join our free fashion business school: https://www.beyondfashionbusiness.com/school Sky High Farm Universe: https://www.instagram.com/skyhighfarmuniverse/?hl=en

Join our free fashion business school: https://www.beyondfashionbusiness.com/school In this week's episode, we explore the importance of 'hero products', and discuss the importance of a wholesale-focused approach to local and international growth.

Join our free fashion business school: https://www.beyondfashionbusiness.com/school In this week's episode, we discussed the key principles to building a perfect fashion brand: simplicity in merchandising and processes, staying focused on your brand's vision and operations, disciplined & patient decision-making, and reliable production infrastructure. Colorful Standard: https://www.instagram.com/colorfulstandard/?hl=en

To apply for our free online fashion business school and networking community, fill out your application here: https://form.jotform.com/233004436801041

In this week's episode, we sat down with experienced fashion executives turned entrepreneurs Adrien Forrey & Victor Lindh. We dive into the raw reality of the fashion startup journey, why experience alone isn't enough when starting a fashion brand, and how partnering with the right business partner can make or break your success. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA PAST TENSE: https://www.past-tense-studio.com/

In this week's episode, we sat down with House of Dagmar founders and sisters Karin Söderlind, and Sofia Wallenstam. A conversation about the journey behind starting House of Dagmar, a legendary Swedish brand that after 20 years, had to rethink what it means to sell fashion. The brand has had many successes and failures, but remembering who are are and where you come from is the one thing you need to succeed, and for your brand to last for the ages. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA

"The fashion world is evolving before us, with winter on the horizon. Much like a farmer, a founder must discern the current season and adapt their brands accordingly. Just as a farmer relishes the bounty of spring while also bracing for winter, so too must we be ready for the shifts in our industry." Preview of my recent podcast conversation with Flattered Co-founder & CEO Gustav Lidén for The Future of Fashion Business. In this episode, we spoke about the evolution of the D2C fashion landscape and why brands need to adapt to different business seasons. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA

This this week's episode, we sat down with Copenhagen Cartel founder Katrine Lee Larsen. In this episode, we talked about: 1) How Katrine started s successful sustainable fashion brand with no fashion or sustainability experience. 2) How being on the TV show Shark Tank exploded her success. 3) The roadmap to her brand's success. 3) Why she decided to quit her role as CEO. 5) Dealing with depression and stress as a founder. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA Copenhagen Cartel: https://www.instagram.com/cphcartel/?hl=en

In this week's episode, we sat down with ex-Unilever marketing executive turned entrepreneur Ashley Boyce. Ashley Boyce is a marketing expert passionate about growing business through innovation and purposeful storytelling. She is a successful entrepreneur with extensive experience launching highly successful new brands and new categories on some of Unilever’s largest beauty and personal care brands, including AXE and Dove. In today's conversation, we spoke about how young brands can differentiate themselves in today's highly competitive landscape by discovering their customer and having an experiential approach to marketing. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA Noteworthy: https://www.instagram.com/noteworthyscents/

In this episode, we talked with fashion executive and CEO of BANDIER, Kate Nadolny. our conversation revolved around the art of building global fashion brands through 3 main principles: Organizational engineering (hiring), an in-depth understanding of pricing, and learning how to create an adaptive strategy. Kate is a highly accomplished retail executive and startup advisor with a proven track record in operations, strategic management, and business development. She is responsible for the recent branding repositioning of BANDIER, a multi-million dollar American activewear brand founded by Jennifer Bandier in 2014 . BANDIER: https://www.instagram.com/bandier/?hl=en

In this episode, we sat down with EO Products Co-Founder Brad Black and discussed the business, personal, and spiritual foundations necessary to build a business powerhouse. EO Products is a family-owned, zero-waste, vegan, and cruelty-free beauty & personal care company that has thrived in a very competitive and difficult industry for over 30 years. EO Products: https://www.instagram.com/eoproducts/?hl=en

In this episode, we sat down with entrepreneur Matt Altman to share his deeply valuable experience on manufacturing and managing a production process.

Start A Fashion Brand With A Low Budget & No Experience. Join The Modern Fashion School: https://go.thefutureoffashionbusiness.com/start-a-fashion-brand In this podcast episode, we had the pleasure of hearing from Jenny Baxter Moser, a seasoned investor and partner at TSG Consumer. With her expertise in investing in high-growth consumer companies, Jenny has played a pivotal role in TSG's investment in REVOLVE, where she served on the board from 2012 to July 2020. Additionally, she has spearheaded successful investments in numerous fashion and beauty brands. Throughout the episode, our conversation with Jenny revolved around the art of attracting investors for fashion brands. We delved into the intricacies of the current investment landscape, thoroughly analyzing the factors that shape the decisions of potential investors. With Jenny's insights, we explored valuable strategies and considerations that can help fashion entrepreneurs secure the financial backing they need to flourish.

An inspiring conversation around survival, spiritual fulfillment, and how those 2 variables fuelled the ambition and growth behind the multi-million dollar beauty brand Odacité. Start A Fashion Brand With A Low Budget & No Experience. Join The Modern Fashion School: https://go.thefutureoffashionbusiness.com/start-a-fashion-brand

For video clips and video format of this episode: https://www.youtube.com/@thefutureoffashionbusiness Very few people have experienced failure and success better than Rebecca Minkoff. Founder of Rebecca Minkoff. In this episode, we explored the reality of failure, and how to overcome it to have a brand that can truly last decades. Rebecca Minkoff is an American fashion brand that was founded by brother and sister duo Rebecca Minkoff and Uri Minkoff in 2005 in New York City. The brand has retail stores in New York, San Francisco, Los Angeles, Hong Kong, Tokyo, and Korea, and is distributed in over 900 stores worldwide. The Rebecca Minkoff brand carries a wide range of apparel including handbags, footwear, jewellery and accessories. For video clips and video format of this episode: https://www.youtube.com/@thefutureoffashionbusiness

In this episode, we talked about: - What investors look for in fashion brands - Current challenges faced by brands and how to surpass them For video clips and video format of this episode: https://www.youtube.com/@thefutureoffashionbusiness Odile ROUJOL is the Founder of FaB Fashion and BeautyTech community (19 chapters in Asia Europe and America, now 15,000 founders and VCs, 10K+ followers linked in and Instagram, and 3800 subscribers of the newsletter) and Fab co-creation studio Ventures (fund II ambition $20M, first closing last Oct), seed stage, backing consumer tech and new commerce (in the space of conscious Beauty/Wellness and sustainable Fashion) startups. She’s an advisor with The Hive Data building startups in AI and machine learning. And a Board member for Startups in Fintech, Social media analytics, augmented reality, tech companies. Odile was most recently the Chief Strategy and Data Officer at Orange (a leading $40 billion+ market cap French telco in 30 EMEA markets with 350 million customers), where she reported to the CEO. She previously served as SVP of Brand and Communications and SVP of Marketing for the company. Before entering the technology and telecommunications field, Odile spent a large part of her career with major brands in the field of beauty and luxury as an executive with L’Oréal, Yves Saint Laurent and Bourjois (groupe Chanel). While with L'Oréal, she managed the Lancôme brand in France and the United States and became Managing Director / President of Lancôme International in 2006 (#1 worldwide cosmetic brand in luxury retail, now $3 billion revenues, 135 markets). She has been a Board Member of Groupama SA, a key European insurance company based in Paris. She's a Business Angel at @50Partners, a French accelerator funded by 50 entrepreneurs dedicated to supporting selected startups. Odile is a graduate of the HEC School of Management in Paris - MBA. She is now based in Los Angeles, and has lived 6 years in San Francisco.

Aman Advani is Co-founder and CEO of Ministry of Supply, a clothing brand inventing a new category: Performance Professional, of better known as performance dress clothes. The company was founded in 2012 with the mission to incorporate fundamental engineering and performance principles into dress clothing staples, to now a business that has sold over 1 million units. In this episode, we talked about: - The benefits of having a scientific approach to starting brands, and how to do it. - Biggest challenges when starting brands before vs now.| - How to start a brand from scratch and succeed by focusing on product. For video clips and full video version of this episode: //www.youtube.com/c/EstebanJulian/videos

Matthew Parvis co-founded Fresh Clean Tees (now Fresh Clean Threads) in 2015. It went from being a fashion business that they were running out of their garage with no investors, to a business that makes around $20 million dollars per year. In this episode, we spoke with Matthew about how to start a brand in today's difficult landscape. What challenges await consumer business entrepreneurs? How can they become successful today? And what principles and strategies do they need in order to do so? For video clips and full video version of this episode: //www.youtube.com/c/EstebanJulian/videos

Christopher Gavigan is an entrepreneur who co-founded The Honest Company alongside Jessica Alba and Brian Lee. In 2021, The Honest Company made $319 million in sales. He is also the founder and CEO of Functional Botanicals + CBD brand PRIMA. He is also the author of Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home. For video clips and full video version of this episode: //www.youtube.com/c/EstebanJulian/videos In this episode, we spoke with Christopher about his multiple entrepreneurial lessons and the core principles behind his legendary business success.

June (Pai) Van Heel is a sales and business executive that has been responsible for the growth and international expansion of multiple multi-million active-wear companies like Bala, and Manduka. In this episode, we talked about how brands can use international expansion to multiply their sales, and the details/steps of how to go about this. For the video version of this episode: //www.youtube.com/c/EstebanJulian/videos

Born and raised in China, Phoebe Yu spent 15 years producing homewares for some of the largest US retailers. Now Phoebe is the founder of online eco-bedding retailer, Ettitude, and her decade and a half of experience proved fertile ground for Ettitude, a bedding business generating approximately 7 to 15 million dollars in revenue per year. For the video version of this episode: //www.youtube.com/c/EstebanJulian/videos

Rick Wittenbraker is the CMO of Howler Brothers, an Austin-based lifestyle apparel valued at approximately 50 to 75 million dollars. He previously served as the VP of Marketing for YETI Coolers, helping to grow that company from a local start-up to a powerhouse brand. Rick joined the Howler family after successfully taking the reigns of several start-ups, as well as steering Austin-based YETI Coolers from a $5-million to a $68-million company in four years. For Clips & Highlights Of The Podcast: https://www.youtube.com/c/EstebanJulian/featured Howler Brothers: https://www.instagram.com/howlerbros/?hl=en

Siblings Bronte, Cody, and Cooper Mance started the footwear brand Naked Wolfe. In the first year, Ariana Grande, Gigi, and Bella Hadid all rocked the brand. Just before Covid, they were selling $80 million of shoes globally. Inspiring story and success so listen closely to how everything started. For Clips & Highlights Of The Podcast: https://www.youtube.com/c/EstebanJulian/featured Naked Wolfe: https://www.instagram.com/nakedwolfe/?hl=en

Tastemaker and youth culture expert Qiu Bohan is a former fashion publicist and columnist, he founded the Chinese PR agency Boh Project, where he works for several of China’s most popular celebrities, and designer labels, as well as championing emerging local talents. For Clips & Highlights Of The Podcast: https://www.youtube.com/c/EstebanJulian/featured Bohan's Instagram: https://www.instagram.com/qiu.bohan/?hl=en

This episode is not about fashion, but it is a branding and marketing masterclass taught by an incredible entrepreneur. A must-watch if you are in any branding and design-related business. Ghia Instagram: https://www.instagram.com/drinkghia/?hl=en

Futura Dos Mil & Running A Street Culture Driven Business with Sky Gellatly Sky's Instagram: https://www.instagram.com/skygellatly/?hl=en ICNCLST Instagram: https://www.instagram.com/icnclst/?hl=en

In this episode, we sat down with marketing executive ace rice and discussed how to think about marketing.

In this week's episode, we sat down with cultural tastemaker, entrepreneur, and manager Sky Gellatly. He is also the co-founder of ICNCLST. Sky was one of the figures responsible for what people know as "hype beast" culture today. Sky's Instagram: https://www.instagram.com/skygellatly/?hl=en ICNCLST Instagram: https://www.instagram.com/icnclst/?hl=en

In this episode, we sat down with sustainability executive Christine Gouley and discussed sustainability, the lies, the reality, and how it can all be solved through collaboration.

Fashion stylist & content creator Kyron Warrick talks about his story, his youtube career, his take on why generating content successfully in the fashion space has changed, and how to adapt. Start A Fashion Brand With A Low Budget & No Experience. Join The Modern Fashion School: https://go.thefutureoffashionbusiness.com/start-a-fashion-brand

Founder of Into Archive & Into Ike Kate Mao talks about her story, and how at 21 years of age, she started one of the first and most relevant luxury vintage e-boutiques. Into Archive's Instagram: https://www.instagram.com/intoarchive/?hl=es Kate's Instagram: https://www.instagram.com/kateemao/?hl=es Video Format Of This Episode: https://www.youtube.com/c/EstebanJulian/about

In this week's episode, we sat down with fashion editor for Women's Wear Daily, Natalie Theodosi. We talked about: - How she got started as an editor - How to get editors attention - The current state of fashion editorials (problems and challenges), and how will that will lead into the future - Where the industry is likely to go next Podcast Video Format: https://www.youtube.com/c/EstebanJulian/featured