Beyond Hormones, The Business of Wellness

Send us Fan MailWhat happens when the person who built the systems behind your clinic is also the person you go home to every night?In this episode, Jody sits down with someone she's never officially had on the show — her husband, business partner, and co-founder of Accelerated Medical Practices, Jamie Layne. Jamie is a serial entrepreneur with a background in software, technology consulting, and digital marketing. He's the analytical mind that helps AMP's clinic owners build scalable, sustainable businesses — and he brings a perspective on the hormone and longevity space that most clinicians have never heard before.Jamie and Jody get refreshingly candid about their shared entrepreneurial history — including a startup that failed, the lessons they carried forward, and what it really looks like to build a business alongside your spouse. They also dig into the business challenges that hormone clinic owners consistently underestimate, and why so many cash-pay practices struggle to convert interested prospects into loyal patients.Topics covered in this episode:• What the failure of their first startup (Expect Referrals) taught them about business models, funding, and staying in your lane• The biggest mistake clinic owners make when it comes to digital marketing and patient conversion• Why your UVP (unique value proposition) can't start with "I listen to my patients" — and what to do instead• The follow-up gap: how clinics are losing revenue by not nurturing leads over time• What predictable profit actually looks like in a cash-pay practice• How AI is already changing how patients research and choose their providers• The right way to use AI in your clinic — and the one thing Jamie says clinicians should never outsource to it• Practical advice for anyone thinking about going into business with their spouseConnect with Jamie and the AMP team:https://acceleratedmedicalpractices.com/https://www.instagram.com/acceleratedmedicalpracticesinfo@acceleratedmedicalpractices.comThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailWhat happens when a new patient finishes their consultation, walks to the front desk for pricing — and the front desk is juggling three other things, the lobby has zero privacy, and nobody has been trained to have this conversation? That patient walks out the door. And you may never see them again.This is Part 1 of a two-part Thursday 5er Sales Series — and it's one of the most important business topics Jody has ever covered on this show. If you're a hormone clinic owner or provider, this episode is your blueprint for building a sales process that actually works.Jody draws on her experience running clinics and working with hormone practices across the U.S. and beyond to break down why no one owning the sales function is one of the biggest revenue leaks in cash-pay practices — and exactly how to fix it.Topics covered:• Why hormone therapy requires dedicated sales support — and what happens when no one owns it• The "Patient Liaison" role: what it is, what it isn't, and why it protects the patient-provider relationship• The ideal traits to look for (and the common hiring mistakes to avoid)• Where to find great candidates and what to look for in their resumes• How to onboard your new hire so they hit the ground running• Compensation structures, KPIs, and how to build a coaching culture that retains great people• How to keep your sales system strong as the clinic growsThis is Part 1 of 2. Next Thursday, Jody drops Part 2 — From Lead to Loyalty — designed specifically for the Patient Liaison themselves. Once you hire your person, that episode is their training resource.Both episodes are pulled from Jody's Sales Course inside The Accelerator at https://accelerator.acceleratedmedicalpractices.com/This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailYou can have the best systems, the sharpest positioning, and a beautiful clinic — and still struggle, if the people inside it aren't the right fit.That's what this episode is about.This week on Beyond Hormones: The Business of Wellness, we're diving into the third pillar of the POWER framework: Workforce. And if you ask me which pillar matters most, this is it every single time.I learned early in my career that the most important asset in any business isn't the product, the marketing, or even the service. It's the people. When you have the right team around you, there's no obstacle you can't overcome. When you don't, even a thriving practice can start to feel like a grind.In this episode, I'm sharing the three workforce strategies I've used in every business I've helped grow — including the hormone clinic in Orlando that hit $4.2 million in revenue. These aren't theories. They're practices I've done, in the real world, with real teams.Topics covered:• Why hiring on values — not just skills — changes everything about your culture• How to use core values in interviews, performance reviews, and even difficult conversations about letting someone go• What it actually means to treat your staff the way you want to be treated (and why the best people will leave if you don't)• The quarterly meeting strategy that sounds expensive but pays for itself in retention and team performance• A simple first step you can take this week to start building a more intentional cultureIf you've ever had a team member who just got it — who worked like you, cared like you, showed up like you — you already know what's possible. This episode is about building a whole team like that.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailBe honest — when's the last time you walked out of a meeting feeling totally clear, energized, and ready to execute? If you're struggling to remember, this one's for you.In this Thursday 5er, I'm breaking down why so many clinic meetings fall flat — and it's not because your team doesn't care or you're too busy. It's because most of us in healthcare were never taught how to actually run a meeting. We see fewer of them than other industries, which means less practice, and more meetings that leave everyone confused, frustrated, or just quietly checking out.The truth is, bad meetings aren't just annoying. They have a real ripple effect in your clinic — confusion leads to mistakes, frustration turns into resentment, and disengaged team members eventually become former team members.But here's the good news: this is fixable. And in just five minutes, I'll walk you through the five patterns that make meetings go sideways so you can start spotting them — and stopping them — in your own practice.In this episode:• Why calling a meeting just to share information is usually a mistake• The real cost of inviting people who don't need to be there• What happens when there's no structure, no agenda, and no follow-through• How bad meetings quietly erode your team culture over time• The simple shift that turns meetings from time-wasters into momentum-buildersWant to go deeper? The full meeting framework — including how to structure different types of clinic meetings and how often to hold them — is waiting for you inside The Accelerator at accelerator.acceleratedmedicalpractices.com.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail​​What if you never had to market your practice again — because the right patients were already finding you?That's the vision behind Saha Collective, a wellness matchmaking platform built by Alenka Kyslik. After spending years and trying over 50 different treatments trying to heal her own chronic health struggles, Alenka combined her 15 years of software and product expertise to build something the wellness industry has never had: a smart, human-centered platform that matches patients with providers based on symptoms, healing stage, lived experience, and personal preferences — not just a Google search.In this episode, Jody and Alenka get into the nuts and bolts of how Saha works, what the patient journey looks like, and why practitioners in the hormone and functional medicine space are perfectly positioned to benefit from this kind of intelligent matching.They also get real about what it takes to build something from scratch — bootstrapping, the fear of going solo, finding community as an entrepreneur, and why Alenka is already planning to build an EHR into the platform.Plus: Saha is free to join for providers, handles your SEO, builds your profile in plain patient language, automates appointment reminders, and even runs retargeting ads on your behalf. And 2% of every platform fee goes into a fund to help patients who can't afford care access services anyway.This is the infrastructure the wellness world has been waiting for.🔗 Find Alenka & Saha Collective:Website: sahacollective.comInstagram: @saha.collectiveLinkedIn: SahaEmail: [email protected] covered:• How Saha's matchmaking algorithm works• The patient onboarding journey (it takes 2 minutes)• Why practitioner-patient fit matters for outcomes• How Saha handles your marketing, SEO, and booking• Building a tech startup as a first-time entrepreneur• The access fund helping patients who can't afford care• What's coming next (hint: built-in EHR)This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailYour culture is your operating system — and most clinic owners never build it intentionally.In Episode 47 of the Thursday 5er, we break down five practical systems pulled directly from The Accelerator that help hormone and wellness clinic owners build teams that stay engaged, take ownership, and show up for your patients.We cover the weekly huddle format that creates accountability without micromanaging, the quarterly co-create meeting that turns staff into project leaders, a simple 30-minute review structure that actually develops your people, how to invest in your team without fear, and why fun belongs on your calendar.Short, practical, and immediately actionable — this is your Thursday 5er.  Part of The Clinic Accelerator  Series. Learn more at accelerator.acceleratedmedicalpractices.comThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIn Episode 3 of the POWER series, Jody Layne tackles the operational pillar that makes or breaks a growing hormone and wellness clinic — and it's not the software you're using.Most clinics have the tools. What they're missing is documentation.In this episode, Jody walks through why clinics fall into chaos as they scale, the one simple habit that prevents it, and a real-world system she used in her Orlando clinic to manage process improvements without creating confusion.You'll learn:• Why undocumented processes are the hidden source of staff errors and patient inconsistency• How to start building SOPs — even if you only have 30 minutes this week• The "Issues List" method (from the book Traction) that keeps your team aligned and your changes intentional• Why chasing better tools before doing the foundational work is a trapOperations done right create three things in your clinic: predictability, accountability, and freedom.Next POWER episode: Workforce — how to build a team that drives growth instead of causing stress.Subscribe so you don't miss it.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailMost hormone and wellness clinic owners are incredibly busy seeing patients and running their practices — but many are still guessing when it comes to building a team that actually drives growth.In this episode of Beyond Hormones: The Business of Wellness, Jody Layne shares the 4x4 Growth Formula — the strategy of hosting four intentional, full-day team meetings per year — and how this one practice can transform your clinic's culture, communication, and profitability.You'll learn:Why most clinics are living in their blind spots — and how quarterly meetings fix thatThe real ROI of investing in your team culture (the numbers might surprise you)What a quarterly meeting actually looks like and what makes it powerfulHow one hormone clinic used this framework to scale to $4 million in revenueThis episode is part of The Accelerator Clinic Series, where we share short, practical strategies pulled from the courses inside The Accelerator, our training platform built specifically for hormone and wellness clinic owners.If you'd like to go deeper on this topic, you can find the full course "The 4x4 Growth Formula" inside The Accelerator.Create your free account here: accelerator.acceleratedmedicalpractices.comInside The Accelerator you'll find:Free trainings for hormone and wellness clinic ownersIndividual courses you can purchase as neededOr the Power Pass for $99/month, which gives you access to the entire training libraryAnd if you know another hormone or wellness practitioner who could benefit from this conversation, please share this episode with them. The hormone industry is a community, and we all grow stronger when we learn from each other.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailWhat happens when your patients are doing everything right hormonally — but still not feeling better? The answer might be hiding in plain sight, and it has nothing to do with their labs.In this episode, Jody sits down with Lexi Reed, PhD, founder of Mind Art Wellness and creative wellness coach to high-achieving women in STEM and corporate environments. Lexi built her business after her own burnout during the pandemic — and what she discovered is directly relevant to every hormone and functional medicine provider listening.You'll learn:Why your patients are downplaying their symptoms — and how to draw out the full pictureThe surprising physical ways chronic stress shows up differently in different womenWhy no amount of progesterone will fix sleep if cortisol is running the showA powerful "bridge activity" you can introduce to help patients visualize (and remove) the barriers between where they are and where they want to beQuestions you can ask in your next patient consult to uncover what's really going on beneath the surfaceHow creative practices like doodling and visual journaling calm the nervous system in ways that talk therapy can't always reachPlus — Lexi shares what she's learned about building an authentic brand as a service provider, why "beige marketing" is killing visibility, and the one business mistake she made at launch that perfectly mirrors what she teaches her clients NOT to do.If you've ever wondered what's keeping your most compliant patients stuck, this episode will give you new eyes.🔗 Find Lexi at mindartWellness.com 📩 Connect with her directly through the contact form on her siteThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailMost hormone and wellness clinic owners are working incredibly hard — but many are unknowingly losing tens of thousands of dollars every time a team member walks out the door.In this episode of Beyond Hormones: The Business of Wellness, Jody Layne breaks down how Core Values — when done right — become one of your most powerful profit tools. She shares a real story from her own Orlando clinic that shows exactly how a strong culture protects everything you've built.You'll learn:Why generic values like "integrity" don't work — and what to do insteadHow turnover is silently costing your clinic $75K–$100K per employee lostThe 3D Hiring Formula that helps you bring in culture-aligned team membersWhy a strong culture doesn't just keep the right people in — it filters the wrong people outThis episode is part of The Accelerator Clinic Series — short, practical strategies pulled from the courses inside The Accelerator, our training platform for hormone and wellness clinic owners.🎧 Go deeper with the full course "From Values to Victory" inside The Accelerator. 👉 Create your free account: accelerator.acceleratedmedicalpractices.comThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIf your clinic feels busy… but the numbers don’t reflect it… this episode is for you.In this second episode of the POWER Framework series, we’re diving into the first—and most misunderstood—pillar of building a profitable, sustainable hormone clinic: Positioning.Most clinic owners think positioning is about branding—your logo, your website, your social media. But the truth is, positioning goes much deeper. It’s what determines whether patients choose you… or compare you on price.Inside this episode, I break down the three core elements of strong positioning and how they directly impact your revenue, your team, and your long-term growth:How your core values can reduce turnover and build a stronger team cultureWhat actually makes your clinic different (hint: it’s not what most people say)Why pricing is one of the most overlooked—and most important—parts of your businessI also share a real example of a clinic that was growing… but still struggling financially—and how simple shifts in positioning could have completely changed their trajectory.If you want more predictable growth, more aligned patients, and a business that actually supports you… this is where it starts.🎯 Takeaway Challenge: Pull up your pricing and ask yourself: Do you actually know your profit margin on every service you offer?If not… this episode will show you why that matters more than you think.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailMost clinic owners don’t have a patient problem… they have a pricing problem.In this episode of the Clinic Accelerator Series, Jody breaks down one of the most overlooked—and most dangerous—mistakes hormone clinic owners make when building their business.If you’ve ever felt like: You’re busy but not making the money you expected  More patients didn’t actually solve your revenue problem  Pricing feels like a guessing game This episode is for you.Jody walks through the real reason clinics struggle financially—even when everything looks like it’s working—and shares the exact framework for building pricing that actually supports your business.You’ll learn: Why copying competitor pricing is costing you more than you think  The difference between being busy and being profitable  The real story behind a clinic that doubled patients… but not profit  The 5-part pricing framework every clinic owner needs to understand  How to stop discounting and start leading with confidence  Why pricing is not “set it and forget it” (and what to do instead) This isn’t about charging more—it’s about building a business that works.If you want predictable growth, it starts here.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIf you’re a high-income provider but still feel stuck… this episode is for you.In this conversation, Jody Layne sits down with Dr. Christopher Loo—physician, investor, and host of the Financial Freedom Podcast—to unpack why so many successful professionals still feel trapped in their careers… and what it actually takes to create true financial freedom.From student debt and lifestyle inflation to lack of time freedom and limited options, Dr. Loo breaks down the real reasons physicians and providers struggle to feel in control of their income—and their lives.But more importantly, he shares practical strategies to change that trajectory… even if you’re already in your 30s, 40s, or beyond.In this episode, you’ll learn:The difference between financial independence and financial freedomWhy high earners often feel the most trappedThe biggest financial mistakes providers make early in their careersHow to start building wealth—even if you feel “behind”Why multiple income streams are no longer optionalHow to turn a podcast or personal brand into a revenue streamAnd what it really means to become “work optional”If you’ve ever wondered if there’s more available to you than just working harder… this conversation will shift your perspective.🔗 Connect with Dr. Christopher Loo:https://drchrisloomdphd.comThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailMost hormone clinic owners don’t struggle with setting goals… they struggle with actually achieving them.You know what you want:More patients.More revenue.A smoother-running clinic.But without a clear plan, those goals stay stuck as ideas—and over time, that leads to frustration, wasted resources, and stalled growth.In this episode of the Clinic Accelerator Series, Jody breaks down why goals alone aren’t enough and walks you through a simple, practical framework to turn your goals into an actionable plan your clinic can actually execute.You’ll learn:Why even “good” goals fail without structureHow lack of direction quietly impacts your team, time, and revenueThe 3-step framework to turn your goals into a clear action planHow to prioritize what actually matters (and stop spinning your wheels)The key to staying accountable—even when things get busyIf you’re tired of setting goals that don’t get completed, this episode will give you the clarity and structure to finally follow through.This episode is actually pulled from a full course we created called Goals into Action: The Proven Path to Growth for Your Hormone Clinic which lives inside our training platform for clinic owners called The Accelerator.Inside that course, we walk through exactly how to Diagnose why goals often fail and how to shift that pattern for good, Uncover the hidden costs of inaction in your practice, Build a clear, prioritized action plan tied directly to your growth goals and Create momentum and accountability—even when life gets busy. And the best part is that its one of our FREE courses.If you’d like to check it out, you can create a free account at accelerator.acceleratedmedicalpractices.com. This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailThere’s no shortage of advice online about how to grow a wellness clinic.From marketing hacks to promises of million-dollar practices working three days a week, the noise can be overwhelming — especially for providers who were never taught business in medical school.In this episode of Beyond Hormones: The Business of Wellness, Jody Layne introduces the POWER Framework, the system developed after helping grow a hormone clinic in Orlando to over $4 million in revenue and later implementing the same approach in clinics across the country.The POWER framework breaks clinic growth into five essential pillars:• Positioning – how you position yourself as a business• Operations – the systems that keep your clinic running smoothly• Workforce – building a team that supports growth• Experience – designing a patient journey that creates loyalty• Revenue – the marketing and sales systems that drive predictable growthBut the real insight isn’t just the five pillars — it’s the order.In this episode, you’ll learn why most clinics start in the wrong place, how the POWER framework was developed, and why building your clinic from the inside out can dramatically reduce stress while increasing growth.This episode kicks off a six-part series where each pillar will be explored in depth.If you run a hormone clinic, functional medicine practice, longevity clinic, or any cash-pay wellness practice, this series will give you a clear roadmap for building a thriving business while staying focused on what matters most: helping patients live healthier lives.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailMost hormone clinic owners are working incredibly hard… but they’re still guessing when it comes to growth.In this episode of Beyond Hormones: The Business of Wellness, Jody shares the six numbers every hormone and wellness clinic owner should be tracking if they want to grow with clarity instead of chaos.These simple metrics can reveal where revenue is leaking, where marketing is working, and where patient experience may be breaking down.If you’ve ever felt like you’re busy all day but still unsure what’s actually moving your clinic forward, this episode will help you start leading your business with data instead of gut instinct.You’ll learn:• The six key metrics that drive clinic growth and profitability• Why many clinics struggle because they’re flying blind financially• How tracking a few numbers each month can eliminate guesswork• The simple monthly review process that helps clinic owners make smarter decisionsThis episode is part of The Accelerator Clinic Series, where we share practical strategies pulled from the training platform built specifically for hormone and wellness clinic owners.If you’d like to go deeper, you can access the full course “Profit on Purpose: How to Use Data to Grow Smarter” inside The Accelerator.Create your free account here:https://accelerator.acceleratedmedicalpractices.comInside The Accelerator you’ll find free trainings, individual courses you can purchase, or you can unlock everything with the Power Pass for $99/month.And if you know another hormone or wellness practitioner who could benefit from this conversation, please share this episode with them. The hormone industry is a community, and we all grow stronger when we learn from each other.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIn this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Dr. A, founder of Weight Success Centers in Tampa, Florida, to talk about his journey from board-certified surgeon to wellness entrepreneur.With more than two decades in medicine, Dr. A shares how his own personal health struggles led him to rethink the traditional weight loss model and build a more complete approach to patient care. What started in surgery evolved into a multi-location wellness practice focused on medically supervised weight loss, hormone optimization, peptides, aesthetics, and long-term patient success.This conversation goes far beyond medicine. Dr. A opens up about what pushed him to leave the hospital system, why autonomy mattered so much, what he learned the hard way about marketing, and how physicians can build a stronger brand in a crowded marketplace.If you are a clinic owner, provider, or wellness entrepreneur trying to grow your practice while delivering real patient results, this episode is full of insight.In this episode, we discuss:Why Dr. A left traditional surgery to build a wellness brandThe behavioral and emotional side of weight loss that many clinics missHow hormones, peptides, and muscle preservation fit into long-term successWhat makes a clinic stand out in today’s crowded GLP-1 marketCommon marketing mistakes clinic owners makeWhy building a personal brand matters more than everAdvice for providers who want to grow a practice of their ownI hope you enjoy the show!This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailMost providers are clinically brilliant.But running a business?  That’s a completely different skill set.In this episode, I sit down with business strategist and marketer Dan Kuschell from Breakthrough 3X to unpack the identity shift that every clinic owner eventually faces: moving from provider to true CEO.Dan works with high-performing entrepreneurs across industries — including medical and wellness practices — helping them simplify, focus, and scale without chaos.We talk about:Why providers struggle when they become business ownersThe danger of trying to do every role in your clinicDan’s personal burnout story — and the wake-up call that changed his leadershipWhy “work-life balance” doesn’t work… but seasons doHow to stop chasing perfection and start executingIf you own a hormone, functional medicine, or cash-pay clinic and feel like you’re constantly juggling too much — this conversation will challenge you in all the right ways.Want details on Dan’s One Day Workshop (Orlando)? Email: [email protected] more about Breakthrough3x: https://breakthrough3x.com/ This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailMarketing isn’t just “a little harder” right now.It’s fundamentally different.Leads cost more. Patients take longer to decide. And what used to work doesn’t work the same anymore.In this episode, Jody breaks down the 5 critical marketing shifts hormone and wellness clinics must make in 2026 if they want predictable growth — without burning money on ads, exhausting their team, or blaming “bad leads.”You’ll learn:Why lowering the barrier to trust is essential in cash-pay healthcareWhy we’re living in a trust-deficit era — and how that impacts patient decisionsWhat research says about the 20–30 touchpoints required before someone makes a purchase (based on analysis from EmailToolTester)Why “scrappy” teaching builds more trust than polished marketingThe difference between selling information and selling transformationWhy your personal brand is no longer optionalReferenced research:How many touchpoints before a sale?https://www.emailtooltester.com/en/blog/how-many-touchpoints-before-a-sale/If marketing has felt frustrating or inconsistent lately, this episode will give you clarity — and direction.And if you want to go deeper…👉 Register for the free training:Why Leads Don’t Convert — And What Successful Wellness Clinics Do Insteadhttps://solutions.acceleratedmedicalpractices.com/why-leads-don-t-convert-webinar-sign-up.htmlIn the training, you’ll discover:Why most leads are not ready to book right awayHow wellness patients actually make decisionsWhat should happen immediately after someone fills out a formHow automation and human follow-up work togetherThe most common gaps that cause leads to stall or disappearWhat a complete, patient-centered follow-up system looks likeIf you want calmer growth, more predictable consults, and fewer ghosted leads — don’t miss it.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailDr. Eric Fete (aka “Dr. Eric”) is a board-certified physician who left the ER world to build a preventive, hormone, and longevity practice — now primarily via telemedicine across 20+ states.In this conversation, we unpack what it actually takes to stand out in a crowded hormone clinic market without going cookie-cutter. Dr. Fete shares how he built PrimeX through personalization, education, and referrals, why he calls his approach “muscle medicine,” and how he navigated the peptide landscape after FDA changes.And don’t miss the patient story that reminds you why this work matters — because when patients feel better, families feel it too.In this episode:From emergency medicine to prevention (and how to transition safely)How to differentiate when “everyone offers hormones”The power of being truly personalized (and actually listening)Peptides after FDA changes: what’s real, what’s riskyMarketing that works: referrals, content, newsletters, and collaborationsBuilding a lifestyle-friendly practice model in telemedicine📌 Connect with Dr. Eric Fete:Website: drericprimex.comYouTube: Dr. Eric PrimexInstagram: Dr. Eric FeteThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailWhat if your hormone clinic could add $10,000 this month… without hiring more staff, increasing your ad budget, or working longer hours?In this 5-minute episode, I break down the five biggest shifts that separate overwhelmed clinics from predictably profitable ones.After working inside hormone clinics and consulting with hundreds more, I’ve seen it over and over again — growth doesn’t come from more hustle. It comes from smarter systems.In this episode, you’ll learn:Why not every lead is ready to book (and how understanding Patient Readiness Stages changes everything)How to match your marketing message to your patient’s mindsetThe follow-up system most clinics are missingThe simple weekly metrics you must trackWhy trying to grow alone slows everything downIf you’re tired of chasing leads and wondering why they don’t convert, this episode will help you shift from reactive to strategic — and build a clinic that grows without burning you out.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailHormone clinics don’t grow on “more ads.” They grow on trust, education, and a patient experience that creates referrals.In this episode of Beyond Hormones: The Business of Wellness, I’m joined by Annika Carter, NP, founder of an integrative wellness practice in Roseville, California. Annika started in weight loss, then added hormone replacement therapy (HRT) and built a membership model for men and women—all while keeping her team lean and high-performing.We talk about what’s working right now for hormone and wellness practices:Why patients “regain the same 10–15 pounds” (and how hormones change the outcome)The marketing strategy Annika didn’t expect to work… but did How to convert education events into booked lab work + consults (without feeling salesy)Hiring: how she learned to be slow to hire and quick to fire Why clinics should focus and go deep before adding more servicesPatient expectations today A candid moment on creatine + kidney function and what providers should watch forIf you’re building (or rebuilding) a cash-pay hormone or wellness clinic, this one will give you practical ideas you can implement immediately.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailWhen hormone clinic owners talk about growth, the conversation almost always starts with one question:“How many new patients do we need?”And while that math matters, it’s only half the story.In this quick 5er episode, Jody Lane flips the growth conversation on its head with a simple but powerful idea: never stop dating your patients.Because here’s the truth most clinics overlook — it costs 5 to 25 times more to acquire a new patient than it does to retain an existing one. And unlike many industries, hormone clinics have a massive advantage: patients can stay with you for years… even decades.In this episode, you’ll learn:Why patient retention is one of the most overlooked profit drivers in hormone clinicsHow a single long-term patient can represent nearly $9,000 (or more) in lifetime revenueThree simple, high-impact ways to make your patients feel seen, valued, and loyal — without expensive marketing campaignsFrom celebrating birthdays to personalizing visits and keeping patients excited about their long-term health, this episode will challenge you to rethink how you show up for the people who already trust you.Because when patients feel appreciated, heard, and cared for, it becomes nearly impossible for another clinic — even one offering discounts — to pull them away.If you want to protect your revenue, strengthen loyalty, and grow your clinic from the inside out, this episode is a must-listen.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailEver feel like your clinic’s growth is a total mystery? You’re running ads, the leads are coming in, but the schedule still feels inconsistent. You’ve likely blamed the platforms, the ad spend, or even the "quality" of the leads themselves. But after 30 years in marketing—and time spent inside the four walls of a hormone clinic—I’ve realized the problem usually isn't the leads. It’s a structural gap most owners don't even know is there.In today’s episode, I’m pulling back the curtain on why hormone marketing is fundamentally different from any other industry. We’re moving past the "hacks" and "tactics" to look at the clinical mismatch that is costing you thousands in lost revenue. If you’ve ever felt like you’re shouting into a void—or if you’re tired of the "roller coaster" months—this episode is for you.In this episode, we explore:The "One-Click" Fallacy: Why the way most clinics sell is actually scaring away their best potential patients.The Three Types of Leads: Are you ignoring 95% of your database? We break down the three archetypes currently sitting in your ecosystem and why your "Book Now" button only works for one of them.Protocol vs. Clinician: A new way to think about automation that actually makes your patient experience more human, not less.The 48-Hour Diagnostic: A simple test you can perform this week to see exactly where your "hidden leaks" are located.The Bottom Line: Stop pouring water into a leaky bucket. Tune in to learn how to build a marketing "bridge" that turns curious leads into committed patients.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailDon’t Let This Happen to YouA prominent physician. A world-class weight loss system. Hundreds of lives changed.And yet… he said something that stopped me cold:“You are my last hope.”In this quick 5-minute episode, I share a story I hear far too often from brilliant providers who trusted the wrong marketing partners—and paid the price in lost money, lost time, and shaken confidence.I break down three proven actions every clinic owner must take to protect their business, their mission, and their sanity when working with marketing agencies, including:Why “more leads” is the wrong goalThe non-negotiable questions you must ask before hiring anyoneHow monthly accountability meetings actually drive resultsAnd the contract mistake that can trap clinics for yearsMarketing success isn’t magic. It’s strategy, transparency, and accountability.If you’re investing in marketing—or thinking about it—this is a conversation you can’t afford to skip.🎧 Listen now and make sure this story doesn’t become yours.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailYou can be clinically excellent — and still miss one of the biggest drivers of long-term health outcomes: unresolved stress.In this episode of Beyond Hormones: The Business of Wellness, host Jody Layne sits down with Mike Dannheim, founder of Sensie, to explore how mental and emotional wellbeing can finally become measurable — and why that matters deeply for hormone, longevity, and functional medicine practices.Mike brings a rare perspective, blending:• Executive coaching and trauma-informed healing work• High-growth tech experience (including early work with Groupon)• A personal recovery journey that reshaped how he understands stress and resilienceIn this conversation, you’ll learn:• Why stress is not something to “manage,” but something to integrate• How unresolved stress silently turns into illness and burnout• What psychological resilience reveals about nervous system health• How clinics can support patients between visits using modern tools• Why proactive mental wellness belongs alongside hormones, labs, and peptidesThis episode is especially valuable for clinic owners who want to:• Differentiate their practice• Improve patient outcomes• Reduce burnout — for patients and providers• Build a truly integrated longevity model🎧 Listen in to discover what’s possible when mental wellbeing becomes part of the clinical conversation.Want to learn more about Sensie and connect with Mike:🔗 Sensie Website  - Learn about the App🎙️ Meet Mike:  Connect on LinkedIn This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIf you run a cash-pay hormone or functional medicine clinic, chances are you’ve heard the debate: Should you offer membership pricing—or not?In this short but powerful episode, Jody Layne breaks down why membership plans are one of the smartest ways to structure your services, both for your patients and your business. You’ll learn how memberships create a better patient experience, improve outcomes, and bring predictability and stability to your clinic’s revenue.But there’s a catch.Jody also reveals the number one mistake clinics make with membership plans—and how pricing them incorrectly can quietly sabotage your profitability, even when everything else looks good on the surface.In this episode, you’ll learn:What a membership plan really is (and what it’s not)Why patients love predictable, all-inclusive pricingHow memberships reduce burnout and stabilize cash flowThe critical pricing steps you must take before launching or revising a planWhy underpricing is one of the most dangerous mistakes a cash-pay clinic can makeIf you already offer memberships—or you’re thinking about it—this episode will help you do it profitably, sustainably, and with intention.👉 Have thoughts on membership pricing? Drop a comment and join the conversation.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailWhat if one of the best ways to grow your clinic wasn’t more marketing — but more credibility?In this episode, Jody Lane is joined by Daria Anne DiGiovanni, author of My Escape from the Sick Care System and owner of True Voice Writing Services. Daria shares her journey as a patient navigating the sick-care system — and what patients are truly thinking but rarely say out loud. She also pulls back the curtain on how writing a book can help providers build trust, authority, and long-term patient demand.This conversation blends patient insight with practical business strategy and is especially relevant for hormone and functional medicine providers looking to stand out in an increasingly crowded space.📘 Learn more about Daria’s work:https://truevoicewritingservices.comAnd buy her book here on Amazon- My Escape from the Sick Care SystemThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailYou can be clinically brilliant and still lose patients if you miss this one skill.In this 5-minute episode of Beyond Hormones: The Business of Wellness, Jody breaks down the critical difference between hearing your patients and truly listening to them—and why that distinction impacts retention, trust, compliance, and long-term profitability in hormone and functional medicine clinics.Patients don’t always tell you the full story. They’ve been dismissed before. They minimize symptoms. They don’t always have the language for what they’re experiencing. And when clinics move too fast, those details get overlooked.In this episode, you’ll learn:Why listening is a leadership skill, not a “soft” oneHow deeper listening transforms patient experience and business outcomesThree simple ways to improve listening in your clinic immediatelyWhy clinics that listen better retain more patients and grow fasterIf you want patients who stay, refer, and trust your care, this episode is a must-listen.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailWhat happens when a husband-and-wife team combines decades of medical experience with a shared mission to help people truly age well?In this episode, I’m joined by Dr. Mark and Tandi Hechler, owners of Revelation Health and Well‑Being, to talk about what it really takes to build a hormone and wellness clinic that stands out in today’s crowded space.We discuss:• Why entrepreneurship isn’t for every provider — and how to know if it is for you• What patients actually notice (and value) about their experience• The power of long-form education in building trust and authority• Lessons learned from early missteps — and pivots that paid off• How focusing on the whole patient creates better outcomes and stronger referralsThis is an honest, grounded conversation about business, marriage, medicine, and mission — and why the future of hormone care belongs to clinics willing to do things differently.🔗 Clinic: Revelation Health🎙️ Podcast: Rev Up Health PodcastThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailWhat if the reason your marketing isn’t working has nothing to do with algorithms—and everything to do with positioning?In this episode of Beyond Hormones: The Business of Health, Jody sits down with Annie Figenshu, founder of Downstage Media and author of Simple Social Media. While Annie isn’t a provider, she brings a powerful perspective clinic owners need to hear: how storytelling, clarity, and structure help you stand out in an increasingly noisy wellness space.With a background in improv and performance, Annie shares:• Why most clinics talk too much about themselves—and how that hurts conversions• How to position your clinic so patients instantly know “this is for me”• A simple framework (the PAGER Method) to create consistent marketing without overwhelm• How small teams can show up online strategically—without being everywhere• Why engagement matters more than follower count when it comes to revenueIf you own or run a hormone or wellness clinic and want your marketing to feel clearer, more human, and more effective—this episode is a must-listen.🎧 Listen now and rethink how you show up online.Want to talk to Annie?  You can reach her at your website: https://www.downstage.media. And you can sign up for her free assessment here: https://storybrandmarketingreport.com/assessment?ref=anniefigenshuThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailAs we step into a new year, it’s tempting to focus on doing more — more content, more offers, more platforms.But in a wellness industry that’s louder and more crowded than ever, the clinics that will truly stand out in 2026 won’t be the loudest.They’ll be the clearest.In this episode of Beyond Hormones: The Business of Health, Jody Layne shares the one thing clinic owners should focus on this year to rise above the noise: clarity of identity.You’ll hear why sameness is becoming invisible, how clarity builds trust faster than tactics, and what it really means to lead a clinic with intention in a crowded, AI-driven world.Jody also gives a glimpse into what’s coming next on the podcast — including conversations with industry leaders and fearless clinic owners who are willing to share their real stories.If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected] podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailThis year felt different for clinic owners — and it wasn’t just you.In this end-of-year episode of Beyond Hormones: The Business of Health, Jody Layne zooms out to look at the industry trends that shaped the wellness and hormone clinic space over the past year — and why so many clinic owners felt stretched, challenged, and unsure even when growth was happening.From changes in patient decision-making, to the rise of automation and AI, to increased competition, hiring pressure, and leadership fatigue — this episode provides context for what clinic owners experienced and clarity for how to move forward.More than a recap, this conversation is about understanding the environment you’re operating in, releasing unnecessary self-blame, and recognizing where intentional leadership, systems, and clarity matter most.The episode closes with a reminder every clinic owner needs to hear as the year comes to an end: you’re doing a really good job — and the work you’re doing matters.This is an episode for reflection, grounding, and setting the stage for what’s next.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailAs the year comes to a close, it’s natural to reflect on what worked, what didn’t, and what we want to do differently next time.In this solo episode, Jody shares an honest, behind-the-scenes reflection on launching Accelerated Medical Practices in 2025 — the excitement, the momentum, and the realization that even good ideas can quietly create overwhelm when there are too many of them at once.This isn’t a how-to episode or an interview. It’s a real conversation about focus, intention, and what it actually takes to build a business that feels sustainable and fulfilling — especially in the wellness and hormone clinic space.Jody walks through how she’s approaching planning for 2026 with more clarity and less chaos, and how clinic owners can apply the same mindset to create a year that feels more grounded, aligned, and profitable.If you’re ending the year feeling stretched thin, busy but not focused, or unsure how to move forward without burning out — this episode is for you.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIn this episode, Jody Layne interviews Mary Ann Butler, NP — founder of The Wellness Firm, peptide educator, and long-time hormone optimization provider.Mary Ann shares:How a pain management conference during the opioid crisis opened her eyes to hormonesThe surprising way pellets changed her husband’s life (and their marriage!)Why she started her clinic with only 250 sq ft — and zero fearThe deep wins that convinced her she was on the right pathHer early discovery of peptides and why she believes they’re the future of medicineThe importance of networking, mentorship, and choosing your educational platform wiselyWhy the rapid growth in the hormone/peptide space is both exciting — and concerningWhat providers MUST know before hiring a marketing companyAnd the business breakthrough that changed how she viewed her own growth potentialThis episode is packed with wisdom for hormone practitioners, longevity providers, peptide prescribers, and anyone committed to delivering exceptional patient care while building a sustainable, profitable practice.Book Mary Ann refers to: Ryan Holiday, Stoic - https://a.co/d/dp52pk1📌 Connect with Mary Ann: Website: wellness-firm.com Instagram: @butler.maryanne Phone: (409) 730-7005This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailOwning a hormone clinic is often seen as the natural “next step” for great providers — but is it really the right step for you?In this short episode, Jody breaks down the truth that most people never say out loud:  Being an exceptional provider doesn’t automatically mean you’ll love being a clinic owner.Inside this 5-minute conversation, you’ll discover:The difference between being a provider (the technician) and being an entrepreneurWhy so many providers feel frustrated when they step into ownershipThe questions you must ask yourself before opening—or continuing to run—your own clinicWhy the “right path” is the one aligned with your strengths, values, and vision for your lifeWhether you’re dreaming of opening your doors, already feeling overwhelmed as an owner, or simply wanting more clarity about your future… this episode will give you the perspective you need to make the best decision for yourself and your career.No guilt. No pressure. Just truth, clarity, and encouragement.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailEver wonder why some leads convert so easily… and others feel like you’re dragging them through mud?In today’s first ever solo episode, Jody breaks down the real reason hormone clinics struggle with lead flow, conversions, and long-term retention — and it has nothing to do with your pricing, your staff, or your Google reviews.It’s because you haven’t built the 7-11-4 connection yet.  That’s 7 hours of engagement, 11 meaningful interactions, and 4 different places someone sees you — the magic combination that turns strangers into patients and patients into loyal, long-term members of your clinic’s tribe.In this episode, you’ll learn: 🔥 What 7-11-4 really means (in real life… not marketing jargon) 🔥 Why your leads aren’t converting as easily as you want 🔥 How to engineer a trust-building plan each quarter 🔥 The exact content strategy that creates lifelong patients 🔥 What to do if you hate social media (you’re safe here)This episode is packed with insights you can implement right away — without needing a bigger team, a bigger budget, or a viral TikTok dance strategy.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIf you’re a hormone clinic provider, you’ve probably felt it: the long days, the endless demands, the emotional load your patients carry, and the pressure to hold everything together. And in those moments when you’re running on empty, everyone loves to say “just push through.”But let’s be honest—willpower isn’t a long-term strategy. It burns out. It breaks down. It runs dry.In this short “Just Under 5” episode, Jody Layne shares a powerful mindset shift every provider needs to hear: the difference between relying on willpower and leading with your WHY power. You’ll hear how reconnecting to your purpose—not your grit—can reignite your motivation, reduce burnout, and help you show up with energy, clarity, and heart.If you’ve ever thought, “I don’t know how much longer I can do this,” this episode will feel like a deep breath and a reset button.Listen in and get re-centered on the reason you started doing this work in the first place. Your mission matters—and so do you.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIn this episode of Beyond Hormones: The Business of Wellness, Jody sits down with hormone-clinic marketer and AMP co-founder Kevin Hutchinson—a storyteller, strategist, and the brains behind some of the industry's most successful campaigns.Kevin shares what actually works when it comes to marketing a hormone clinic today, including: • The campaign that skyrocketed leads (and why) • The St. Patrick’s Day ad that hilariously flopped • How to tailor your messaging to different local markets • When to rely on referrals and grassroots marketing • Why video + education are your most powerful tools • How to use data to improve conversions • Whether to hire an agency or an in-house marketer • What owners must know about SEO, websites, and choosing the right partnerWhether you’re starting up or scaling to seven figures, you'll walk away with practical insights, marketing clarity, and real-world steps you can apply immediately.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIn this Just Under 5 episode, Jody breaks down one of the simplest — yet most powerful — tools in every successful hormone clinic: Patient Symptom surveys.Most providers use surveys to gather information at the first visit… but very few use them to reinforce progress, support retention, and help patients see just how far they’ve come.Inside this short episode, you’ll learn:Why symptom surveys are essential for accurate dosing and protocol adjustmentsThe not so obvious reason patients sometimes feel like therapy “isn’t working anymore”How to use survey comparisons to reassure patients and rebuild confidenceThe simple system you can start using today (even if your EMR is limited)If you want to improve patient outcomes, strengthen trust, and protect retention, this 5-minute strategy will be a game-changer.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIn this candid and wide-ranging conversation, Dr. Rick Welch of MDCosmedx: https://mdcosmedx.com/ and Doctor’s Diet Program: https://drsdietofky.com/ opens up about the real journey behind building a thriving hormone and wellness clinic. From aesthetics to weight loss to hormones, Dr. Welch shares the lessons, missteps, and breakthroughs from more than 20 years in medicine — including what he wishes he had done sooner, how programs transformed his business, and why mentorship is the shortcut every provider needs.We talk about:How hormones changed everything for his clinicWhat he would do differently if he were starting todayThe dangers of “bright shiny objects” in aestheticsWhy you MUST choose your focus before adding more servicesHow to deliver patient experiences that create retention for lifeThe partnership dynamic that keeps his business strongA decision he made against all the data… that paid off bigIf you’re a hormone or wellness practitioner, this episode is like sitting down with someone who’s already walked the hard path — and is handing you the roadmap.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailWhen was the last time someone made you feel truly valued? In this Just Under 5 episode, Jody Layne shares a simple but powerful strategy to grow your practice, increase patient loyalty, and build a culture your team will be proud of — by treating your patients like royalty.You’ll hear practical, creative ideas you can implement right away — from handwritten thank-you cards to monthly patient appreciation weeks — and why these small touches lead to big results. Because when patients feel seen, appreciated, and cared for, they don’t just stay — they tell their friends.💡 Quick listen, lasting impact. Tune in now to learn how a little extra kindness can protect your practice and strengthen your patient relationships for life.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIn this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Jennifer Orechwa, CEO of Salt Marketing, to talk about how wellness providers can finally make marketing feel manageable — and effective.Jennifer shares why so many clinics waste time and money chasing “quick-fix” tactics, and how her Salted Edge Framework helps wellness practices attract leads, convert patients, and create raving fans — all with less overwhelm.From messaging mistakes to automation must-haves, this episode is packed with practical strategies any hormone or wellness clinic can use right away.🔗 Learn more about Salt Marketing at https://saltmarketing.co/ and the Salted Edge Membership at saltmarketing.co/edgeThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailLet’s be honest — it stings every time a patient cancels their membership or stops care. But here’s the truth: cancellations are part of doing business, not a personal failure. In this episode, Jody Layne shares three powerful ways to turn cancellations into an opportunity to strengthen your clinic, your culture, and even your patient relationships.You’ll learn:How to say goodbye with grace (and why it matters)What to track so you can spot and fix trends earlyHow to help your team stay confident and calm when cancellations happenHandled right, cancellations can become your best source of feedback — and even lead to more loyal patients down the road.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIn this episode of Beyond Hormones: The Business of Health, Jody Layne sits down with Dr. Darren Farnesi, founder of Medical Age Management in San Diego, California. With nearly two decades in practice, Dr. Farnesi shares his journey from launching his clinic during an economic downturn to building a trusted name in hormone optimization, aesthetics, and functional medicine.They talk about:The realities of starting a cash-pay practice without fundingHow to balance medicine, marketing, and management when you wear every hatWhy hiring slowly (and trusting your gut) matters more than rushing to fill rolesThe art of staying “on brand” as your clinic evolvesThe mindset shift from “good doctor” to confident business ownerDr. Farnesi also opens up about his biggest mistakes, proudest wins, and how he’s now turning his passion for learning into teaching the next generation of providers.If you’re a hormone or wellness provider in the startup or growth stage, this candid conversation will leave you inspired — and armed with practical lessons you can apply right away.🎙️ Hosted by Jody Layne, co-founder of Accelerated Medical Practices.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailYou Can’t Improve What You Don’t MeasureIt’s one of the most important rules in business — and it applies just as much to your hormone clinic as it does to a Fortune 500 company.In this Just Under 5 episode, Jody Layne from Accelerated Medical Practices shares why tracking your clinic’s numbers is the fastest path to better performance, happier patients, and stronger profits. From staff culture to patient experience to financial health, she breaks down exactly what to measure — and how those insights can completely transform your business.🎯 Because what you don’t measure, you can’t improve. But what you do measure… you can transform.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIn this episode of Beyond Hormones: The Business of Health, Jody sits down with Dr. Gershon, founder of Optimized Hormones and Gershon Pain Specialists, to talk about what it really takes to build a thriving, patient-first practice.From growing a multi-location pain management group to launching a cash-pay hormone clinic, Dr. Gershon shares the wins, the missteps, and the pivotal decisions that shaped his success — including why he rebranded, how he built a culture rooted in listening, and why “patient needs first” is more than a motto, it’s a mission.You’ll hear:How EOS and Traction transformed his leadership styleThe biggest mistakes most new clinic owners make with pricingWhat it means to build a culture of true listening in healthcareWhy rebranding to Optimized Hormones changed everythinA moving patient story that reminds us why this work mattersWhether you’re a seasoned provider or just dreaming of opening your own practice, this conversation is packed with insight, wisdom, and heart.🎧 Listen now and get inspired to build a clinic that heals — and lasts.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailIn this “Just Under 5” episode of Beyond Hormones: The Business of Health, Jody Layne shares a simple but powerful framework for building the clinic of your dreams — your GPS: Goals, Plan, and Systems. Just like a real GPS guides you to your destination, this one helps you move from chaos to clarity, from “someday” to “success.” You’ll learn how to set clear, exciting goals, create a plan that actually gets you there, and install systems that make growth feel effortless.👉 Whether you’re just starting or scaling, this quick episode will help you find your direction — and enjoy the ride.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail In 2017, Keith Reeves launched Optimized Wellness (Centennial, CO) with a simple thesis: specialize, keep it human, and let the results speak. In this episode, Keith and Jody break down exactly how a non-provider can build a predictable, patient-loved hormone clinic — and what to double-down on in 2025 and beyond.You’ll learn:The advantage of being a non-provider owner: working on the business from day oneWhy “do less, better” wins: hormones, peptides, and ozone — delivered with intentionThe small but mighty team playbook (and Keith’s “win-win-win” filter for decisions)Marketing that compounds: moving from disruptive social to Google Ads + reviewsCompeting with franchises & online clinics by owning personal, unscripted careA patient story that reminds us what this work is really aboutAbout our guest:Keith Reeves is the founder of Optimized Wellness, a Colorado clinic focused on hormone optimization, weight-loss peptides, and ozone therapy. He’s an entrepreneur first, clinic owner second — and it shows in his systems, simplicity, and patient experience.This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan MailSeries: Just Under 5 — Beyond Hormones: The Business of HealthEver had a team member break a rule trying to do the right thing? In this quick episode, Jody shares how good intentions can sometimes lead to costly HIPAA violations—and what you can do to prevent them. Drawing from her days as a COO and lessons learned from a brilliant Stericycle trainer, she breaks down the four most common ways hormone clinics accidentally violate HIPAA (and how to fix each one).If you care deeply about your patients and your reputation, this five-minute listen is your friendly reminder that protecting trust is part of the job.🎙️ Listen now to learn:Why “caring” can sometimes create chaosFour common HIPAA slip-ups in clinicsSimple fixes to keep your team compliant and confidentThis podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected]. 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.comFor more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! Get The AMP ReportInstagramFacebookLinkedInYouTubeLast BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...