Beyond The Blend

In this episode of Beyond the Blend, Rob sits down with Yana Wilkinson to explore the role of insight, decision-making and leadership in an industry that is constantly evolving.Yana brings a fresh perspective on what market research really is. It’s not just data, reports or databases, it’s about helping businesses make better decisions. Whether that’s through insight, structured thinking or simply acting as a sounding board, the focus is always the same: be useful.A key theme in this conversation is the difference between information and insight. In today’s world, most businesses have access to the same information. The real advantage comes from how that information is interpreted, connected and applied to real decisions.Yana also shares her thoughts on culture and leadership, challenging the idea that culture is something abstract. Instead, it shows up in daily behaviours, decisions and how leaders act under pressure. Strategy and culture aren’t separate, they need to work together.The discussion also explores talent, collaboration and the future of the industry. From attracting the next generation to building meaningful careers, Yana highlights the importance of purpose, learning and creating environments where people can grow.And of course, AI plays a part. Rather than seeing it as something to fear, Yana frames it as a leadership challenge. The question is no longer whether AI will change things, but how leaders choose to understand it, engage with it and guide their teams through it.If you’re interested in how better thinking leads to better decisions, and how leadership, insight and curiosity come together, this episode is well worth your time.If this resonates, take a look at:Selling Lubricants Smarter - A Lubricant Seller’s Journey from Crisis to Success https://sellinglubricantssmarter.com/

In this episode of Beyond the Blend, Steve sits down with Mike Davidson to explore a career shaped by international experience, strong influences, and a thoughtful approach to leadership. From growing up across the Middle East to returning to the UK as a teenager, Mike’s early life gave him a broader view of people, culture and work. That perspective, combined with the influence of his father’s engineering career, helped shape his own path into the industrial world. Starting out in software before quickly realising it wasn’t the right fit, Mike moved into engineering-led environments across pumps, fluid technology and valves, before arriving in speciality lubricants with Klüber. Along the way, he built a leadership style rooted in support, accountability and using data in the right way. A big theme in this conversation is Mike’s view on data and performance. Rather than using numbers to pressure people, he sees data as a way to understand trends, identify roadblocks and help teams improve. It’s a refreshing take on leadership in a world that often becomes too focused on dashboards and not focused enough on people. We also talk about international working, cultural adaptability, sales process, service expertise, and how the lubricant industry is evolving through technology, regulation and changing expectations. If you’re building a career, leading a team, or trying to balance process with people in a technical business, this episode is well worth your time.If this episode resonates, take a look at: Selling Lubricants Smarter – A Lubricant Seller’s Journey from Crisis to Successhttps://sellinglubricantssmarter.com/

Guests: Jade Thompson (RecondOil / SKF), Nick Forster (CC Jensen), Jamie Shaw (OMS LubriTek)Hosts: Steve Knapp & Rob TaylorIn this special Beyond the Blend Live episode, Steve and Rob sit down in Sheffield with three experienced voices from across the lubricant and reliability community. Recorded during Jade Thompson’s UK Lubricants Social, the conversation explores how the lubricant industry is evolving, from networking and knowledge sharing to changing buyer behaviour, digital engagement and the growing skills gap.What begins as a discussion about the power of industry meet-ups quickly expands into a deeper conversation about how engineers, buyers and technical specialists are adapting to a rapidly changing environment.The panel reflects on how buyers increasingly research and pre-qualify solutions before contacting suppliers, meaning conversations today often start much further along the decision journey. Yet this shift raises an important question: if buyers believe they already know the answer, how do technical experts still validate the right solution?Jade, Nick and Jamie share real examples from the field where experience, application knowledge and on-site insight still prove essential, especially when pre-qualified solutions turn out not to be the right ones.The conversation also explores the changing role of the lubricant professional. Technical credibility, storytelling and education are becoming more important as companies rely on suppliers not just for products, but for insight and validation.A major theme throughout the discussion is the growing skills gap across industry. With experienced engineers retiring and younger professionals entering a more automated and digital workplace, knowledge transfer is becoming a real concern.At the same time, new technologies, particularly AI, are starting to reshape how information is accessed and analysed. The panel reflects on where AI can support efficiency while emphasising that experience, context and judgement still matter.Above all, this episode highlights the importance of community, education and collaboration within the lubricant sector. Events like the UK Lubricants Social demonstrate that even in an increasingly digital world, human connections remain central to solving technical problems and building trust. Key Takeaways* Many lubricant buyers now pre-qualify solutions digitally before speaking to suppliers.* Technical professionals are increasingly acting as validators and educators rather than just product sellers.* The industry faces a growing knowledge gap as experienced engineers retire and fewer young professionals enter the sector.* AI and digital tools can accelerate analysis and decision-making, but experience and application knowledge remain critical.* Building trust still relies heavily on real relationships, practical expertise and shared industry networks. Why This Episode MattersThis conversation shines a light on how the lubricant industry is evolving, technically, commercially and culturally. As digital research, automation and AI reshape the landscape, the role of the experienced professional is becoming more valuable, not less.Understanding how to combine technology, expertise and relationships will define the next generation of lubricant professionals. 🎧 Listen to the full episode to hear the discussion unfold.And if you're interested in how lubricant selling is evolving in the modern buyer landscape…Buy Selling Lubricants Smarter – A Lubricants Seller’s Journey from Crisis to Successhttps://sellinglubricantssmarter.com/Recorded at Three Ravens Studio, Sheffield city centre: https://www.threeravens.agency/podcast-studio

In this episode of Beyond the Blend, Steve sits down with Cameron Clarke, Head of Sales and Operations at Oil Store, for one of the most honest and human conversations we’ve had on the podcast.Cam didn’t grow up dreaming of lubricants. His journey started on the top deck of a bus, scrolling Indeed, looking for direction. From office administrator to sales leader, from blagging Excel skills at interview to earning the UKLA Certificate of Lubricants Competency with distinction, his path has been shaped by resilience, responsibility and purpose.But this isn’t just a career story.It’s a conversation about:• Becoming a father young and letting that sharpen your focus• Building stability when life hasn’t handed you an easy start• Football, community and charity• Culture over corporate scripting• Sustainability and AI in a human industryThis episode goes well beyond oil and grease. It’s about growth. Key Takeaways1️⃣ Purpose Drives ProgressWhen Cam became a father, the job stopped being “just a job.” Responsibility sharpened ambition. Clarity around what he wanted from life accelerated his learning and performance.2️⃣ You Don’t Need All the AnswersCam entered lubricants with zero product knowledge. His approach? Stay calm, gather information, and go back with the right answer. Accuracy builds trust. Panic doesn’t.3️⃣ Culture Is Lived, Not TrainedAt Oil Store, authenticity isn’t a marketing strategy, it’s how the team operates. New hires are chosen for attitude and coachability. The instruction is simple: be yourself.4️⃣ Community Builds ResilienceFootball and charity initiatives have played a huge role in Cam’s life, raising significant funds and creating connection beyond work. Community strengthens perspective.5️⃣ Sustainability & AI - Keep It RealCam takes a pragmatic view: reliability is part of sustainability. Extend service life and reduce waste. AI is a tool, but relationships remain central in lubricants. Personal InsightsCam speaks openly about a challenging upbringing, the influence of his grandfather, becoming a father at 21, and navigating loss.He doesn’t dwell on hardship; he focuses on momentum.His philosophy is simple:Negativity compounds.So does progress.Even small forward steps work in your favour.That mindset shapes how he leads, sells, writes and shows up daily. Why Listen?Listen if you:• Entered lubricants by accident and wonder if you belong• Are early in your sales career and feel overwhelmed• Care about culture more than corporate language• Believe people buy from peopleCam’s story proves you don’t need a perfect start to build a strong career.You need clarity. Effort. And the willingness to keep moving. If this episode resonated, particularly the move from price selling to purposeful partnership, you’ll enjoy:👉 Selling Lubricants Smarter - A Lubricant Seller’s Journey from Crisis to SuccessA practical, story-led guide to modern lubricant selling, built around real industry experience.Buy your copy here: https://sellinglubricantssmarter.com/

In this episode of Beyond the Blend, Steve sits down with Simon Campbell, Managing Director of Pure Lubrication, to trace a career that, like many in our industry, didn’t begin with a childhood dream of selling lubricants.From hospitality management and retail, to fuel sales at Highland Fuels, through many years at The Lubricant Company, and now leading Pure Lubrication, Simon’s journey is one of growth through learning, culture, and people.Based in Inverness, Simon shares how he evolved from a commodity-based seller “winging it” on price-driven calls across the Highlands, to a leader focused on reliability, partnership, and purposeful growth.This is a conversation about:• Learning the hard way• The power of mentorship• Building culture over corporate process• And why lubrication is a far bigger opportunity than most people realise Key Takeaways1️⃣ You Don’t Have to Start With a PlanSimon didn’t leave school with a lubrication career mapped out. In fact, he “fell into” the industry, like so many do.What stands out is not the lack of direction at the start, but the willingness to:• Take opportunities• Learn quickly• Stay curious• Keep evolvingFrom selling fuel add-ons to leading a reliability-focused business, growth came through experience, not a perfect plan. 2️⃣ From Price Seller to Value PartnerEarly on, sales was simple: compete on price.But exposure to Mobil’s technical approach and strong mentorship at The Lubricant Company shifted Simon’s perspective.He learned:• Relationships outlast transactions• Nurturing existing customers drives real growth• Listening uncovers opportunity• Service creates stickinessThat move from “2p cheaper” to long-term partnership became foundational to his leadership philosophy. 3️⃣ Culture Beats CorporateFollowing acquisition by a global corporate, Simon experienced both worlds: entrepreneurial agility and structured corporate scale.The key learning?Culture matters more than structure.When Pure Lubrication was formed, it wasn’t just about selling oil again, it was about rebuilding:• A team-first environment• Trust-based customer relationships• A business driven by purpose, not just marginSimon describes the culture as natural, evolved, not forced. And that authenticity shows. 4️⃣ Leadership Is Not Knowing It AllSimon is clear: he didn’t step into Managing Director as “the expert.”Instead, he:• Learned from mentors like Andrew Samuel• Invested in formal leadership development• Relied on the expertise of his team• Built around people, not hierarchyHis leadership style is collaborative, grounded, and team-centred, not top-down. 5️⃣ Growth - But the Right WayPure’s ambition is clear: grow significantly.But not at any cost.Simon speaks openly about:• Balancing people, planet, and profit• Creating opportunity for the team• Contributing positively to industry and community• Building something lastingThe growth roadmap isn’t just financial, it’s cultural and purposeful. Connect with Simon🔗 Follow Simon Campbell on LinkedIn🔗 Learn more about Pure Lubrication via their website and LinkedIn presence If this episode resonated, particularly the shift from price selling to partnership and value, then you’ll enjoy:👉 Selling Lubricants Smarter – A Lubricant Seller’s Journey from Crisis to SuccessA practical, story-led guide to modern lubricant selling, built around real industry experience.Buy your copy here:🌐 https://sellinglubricantssmarter.com/

In this special episode of Beyond the Blend, Rob is joined by two guests for the first time, Collette and Paul, the husband-and-wife leadership team behind Delta Xero.This is a conversation about far more than filtration technology. It’s about building a business together, balancing innovation with structure, and learning how to scale without becoming the bottleneck.Paul brings the entrepreneurial, problem-solving mindset. From algorithms and car supermarkets to inventing capillary filtration technology.Collette brings the operational clarity, building systems, processes, and the foundations that allow the business to grow.Together, they share a candid look at leadership, trust, delegation, and what it really takes to turn a technical innovation into a scalable global business.5 from 5 – Getting to Know Collette & Paul​ Who brings work into the weekend?​ Who’s the optimist when things feel stuck?​ Who presses send on the risky email?​ Who copes better if the other disappears for a week?​ One word to describe working togetherA revealing and humorous look at how different personalities can complement each other when there’s a shared goal.What We Talk About​ The Delta Xero story from garage lab innovation to global filtration solutions​ Why you don’t need to change oil in many applications and what that means for sustainability and uptime​ Building a business as a couple; separate roles, shared vision, and clear boundaries​ Moving from founder-led everything to scalable processes and empowered teams​ The importance of relinquishing responsibility to avoid becoming a single point of failure​ CRM, marketing, and sales structure as growth accelerators​ Hiring for attitude, training for skill, and finding people’s true roles​ Balancing travel, family life, and leadership in a growing global businessKey TakeawaysInnovation Needs StructurePaul’s technical creativity and problem-solving drive the vision, but Collette’s systems and processes make scaling possible. Growth happens when ideas are translated into repeatable operations.Relinquishing Responsibility Is LeadershipLetting go of tasks you’re average at isn’t failure, it’s how businesses scale. Empowering the right people creates resilience and removes single points of failure.Process Enables FreedomClear roles, documented systems, and CRM discipline allow the business to grow without relying on individuals to hold everything in their heads.Hire for Attitude, Develop for SkillFinding the right mindset matters more than perfect experience. People thrive when placed in roles that match their strengths.Shared Vision, Different StrengthsWorking as a couple succeeds because Collette and Paul move toward the same goal using complementary capabilities, innovation and execution.Organic Growth with Intentional SupportBringing in external expertise (sales processes, mentoring, CRM strategy) accelerates growth without losing the business’s core identity.Why Listen?If you’re a founder, technical leader, or part of a scaling SME, this episode offers real insight into:​ moving from founder-led to process-driven growth​ balancing innovation with operational discipline​ building trust and accountability in a growing team​ turning technical solutions into scalable commercial successIt’s an honest, practical look at what happens behind the scenes when a business moves from survival to structure.What’s Next for Delta Xero?​ Expanding into new sectors including wind and landfill gas​ Scaling global distribution and market reach​ Strengthening marketing, CRM, and sales processes​ Continuing technology innovation while building a larger, empowered teamConnect with Collette & PaulYou can follow Collette and Paul on LinkedIn and explore Delta Xero’s growing content and technical insights, including their developing YouTube channel.

René Abrahams’ journey is anything but ordinary.Born and raised in Durban during apartheid-era South Africa, René entered the workforce at a moment of profound national change. What followed was a career shaped by curiosity, courage, activism, and an unwavering belief in evolution, personally, professionally, and industrially.From being among the first women to work in refinery laboratories, to leading trade-union negotiations for tens of thousands of workers, to shaping sustainable transformer fluids and now innovating synthetic esters at Perstorp, René has consistently chosen to be at the frontier of change rather than a passenger within it.This episode goes far beyond job titles. It’s a deeply human conversation about freedom, identity, sustainability, leadership culture, and what it really means to stay curious over a 25+ year career. Key Takeaways1️⃣ Change was never optional - it was the environmentGrowing up in a segregated South Africa meant René experienced injustice early, even if it felt “normal” as a child. Entering the workforce post-democracy shaped her adaptability, resilience, and willingness to challenge the status quo. 2️⃣ Reading opened the door to possibilityA love of books, so strong she exhausted her local library, planted the seeds for imagination, ambition, and a belief that other futures were possible beyond the environment she grew up in. 3️⃣ Leadership means driving the bus, not sitting on itWhether in trade unions, technical committees, or innovation teams, René consistently steps forward to shape direction rather than wait for permission, a pattern that has defined her leadership style. 4️⃣ From environmental activism to sustainable lubricationRené’s move from environmental consulting into lubricants wasn’t a contradiction, it was an evolution. At Nynas, she became a leading technical voice on bio-based and re-refined transformer oils, helping utilities transition toward lower-carbon solutions. 5️⃣ Give me time - and I’ll master itInitially uninterested in transformer fluids, René later took ownership of a 27-product portfolio, joined IEC technical committees, and represented Sweden internationally. Her lesson: don’t judge complexity too early — immersion changes everything. 6️⃣ Cultural intelligence matters as much as technical skillMoving from South Africa to Sweden meant constantly adjusting to different definitions of “professional.” Over time, René stopped shrinking to fit rooms and started allowing rooms to adjust to her. 7️⃣ From activism to intentional peaceHaving spent years fighting injustice, René now focuses on cultivating cultures of openness, collaboration, and calm. For her, high-performing teams are built on trust, not politics, posturing, or passive aggression. 8️⃣ Sustainability is still a journey, not a switchPerformance and price still dominate buyer decisions, but René sees steady progress. The key, she believes, is clarity: clear sustainability visions, stepwise transitions, and honesty about trade-offs. 9️⃣ Innovation happens at the frontierNow at Perstorp, René is back in deep chemistry, formulating synthetic esters while bringing sustainability, performance, and market relevance together. It’s where she thrives most: building something new from the ground up. 🔟 Stay curious - alwaysRené’s final advice is simple and powerful: life doesn’t narrow with age; we just become more intentional. Curiosity keeps possibility alive, in careers, industries, and life itself. Connect with René• LinkedIn: René Abrahams https://www.linkedin.com/in/ren%C3%A9-abrahams/• Look out for René at industry events including ELGI and other European forumsWhy Listen?This episode is a masterclass in human leadership within a technical industry, if you care about:• Sustainability beyond buzzwords• Building inclusive, high-functioning teams• Navigating identity, culture, and confidence• Leading change without losing yourself

Jade Thompson didn’t plan a career in lubricants, like many in our industry, she arrived by accident and stayed by choice. Originally seeking lab experience to support a Master’s in equine parasitology, Jade found herself drawn into oil analysis, reliability, and ultimately circular lubrication and sustainability. Today, she plays a key role supporting sales and customers globally with RecondOil at SKF, sitting at the intersection of chemistry, reliability, sustainability, and real-world application knowledge. In this episode, Jade shares her journey from lab benches and blending plants to reliability labs, sales support, and global technical roles, alongside a very human story involving horses, cage fighting, family, learning, and confidence. Key Takeaways 1️⃣ Careers in lubricants often start by accident, and that’s a strength Jade’s route into the industry wasn’t planned, but curiosity, analytical thinking, and a love of problem-solving kept her here. She’s another reminder that this sector rewards people who stay curious and adaptable. 2️⃣ Application knowledge beats product knowledge Jade is clear: turning up without understanding the application makes you “no use to the customer.” Real value comes from understanding systems, asking questions, and being honest about what you don’t yet know. 3️⃣ Reliability is deeply personal From blending plants to reliability labs, Jade found real satisfaction in solving problems and seeing assets move from constant failure to sustained uptime. That sense of impact still drives her today. 4️⃣ STEM isn’t just a subject, it’s a way of thinking In her work empowering women in STEM, Jade stresses that STEM skills apply far beyond job titles. She uses analytical thinking everywhere, from lubrication decisions to animal care and everyday life. 5️⃣ Self-learning is non-negotiable Jade highlights the importance of owning your development. Forums, journals, videos, research, and asking questions all matter, especially in an industry where no one can know every application. 6️⃣ Confidence doesn’t always look loud Despite working in male-dominated environments, Jade’s experience has been shaped by strong mentors, supportive leaders, and a practical, no-nonsense approach. She focuses on competence, contribution, and consistency. 7️⃣ Circular lubrication changes the conversation RecondOil appealed to Jade because it brings together sustainability, chemistry, reliability, and commercial impact. It’s not about selling more oil, it’s about looking after it better. 8️⃣ Passion shows up in unexpected ways Whether it’s caring for horses, training in cage fighting, or diving deep into paper and pulp applications, Jade’s discipline and commitment show up everywhere, professionally and personally. Why Listen? If you work in lubricants, reliability, sales, or technical support, this episode is a reminder of what buyers really value: application understanding, honesty, curiosity, and care. It’s also an honest, human story about finding your place in an industry that most people never planned to join — and loving it once you arrive. Connect with Jade LinkedIn: Jade Thompson Follow her work, events, and industry conversations, and don’t be surprised if networking turns into real-world meetups.

How do you build a career that keeps evolving as fast as the industry you’re in?In this powerful episode, we meet Brenna Huovie, a chemical engineer turned global business leader whose 30+ year career spans Exxon, Honeywell UOP and now Lubrizol. From refinery floors to corporate boardrooms, Brenna has reinvented herself multiple times while staying rooted in science, curiosity and a genuine desire to help others grow. She opens up about introversion, self-awareness, diversity advocacy, and navigating a business landscape that’s moving faster, and messier, than ever before. A brilliant conversation with a brilliant leader. Key Takeaways1️⃣ Chemistry meets purposeA high-school chemistry teacher sparked Brenna’s lifelong fascination with solving big, real-world energy problems. 2️⃣ Careers are built through reinventionRefinery operations → catalyst performance → strategy & commercial leadership → additives VP. Every transition expanded her impact. 3️⃣ An introvert’s guide to leading loudlyBrenna trained herself to perform confidently onstage , proving introverts can be exceptional communicators and keynote presenters. 4️⃣ Letting go to help others growDelegation wasn’t natural, but becoming a leader meant moving from doing the work to empowering the people. 5️⃣ Communication is a technical skillThe best technical sellers and innovators are those who ask questions, listen deeply and translate complexity into clarity. 6️⃣ Advocating for women in energyBrenna has long supported women’s networks that help build confidence, capability and belonging in male-dominated sectors. 7️⃣ Leadership in chaosToday’s volatility requires leaders who pause, think critically, and choose the signal over the noise. 8️⃣ Humans + technology = the winAI only works when paired with human skills: creativity, judgment, and narrative. That’s where new value emerges. Why Listen?If you’ve ever questioned your next move, struggled with confidence, or wondered how to lead without losing your true self, this episode delivers reassurance and clarity from someone who’s lived it.A must-listen for:• Future leaders• Women in STEM• Technologists growing commercial influence• Anyone navigating fast-moving change Connect With BrennaLinkedIn profile - https://www.linkedin.com/in/brennahuovie/Lubrizol - https://www.lubrizol.com/solutions/technologies/lubricant-and-fuel-additives

From apprentice in a noisy workshop to leading a global innovation team shaping the future of industrial efficiency, Tobias Daley’s journey is a brilliant reflection of where tradition meets transformation in the lubricants and fluid power world. His story is filled with curiosity, hands-on learning, family values, and a passion for helping industry do things better -sustainably, digitally, and with people at the centre. Key TakeawaysFalling in love with engineering earlyA childhood surrounded by engineers -and a defining visit to a coal-fired power station -sparked a lifelong fascination with how the world really works. Learning the trade -under pressure (and under escalators)Early career van-based adventures fixing real-world breakdowns -from wave energy in Orkney to London Underground escalators -taught him resilience, people skills, and practical expertise you can’t learn in a classroom. Discovering the impact of our industryWhether powering turbines, marine vessels, excavators or data centres -lubricants and hydraulics silently enable the world modern life depends on. Our industry has a much bigger story to tell. Mentors matterGuidance from influential colleagues like Steff’s and Dr. John helped Tobias step into confidence -eventually realising he didn’t need to be an expert in everything if he built the right network. ‘Just be you’ leadershipTobias openly shares his turning point -letting go of trying to be who he thought leaders should be, and instead leading with authenticity, humility and humanity. His team thrives on trust, care, and psychological safety. Coaching the next generation on and off the pitchWhether guiding global engineers or managing his local Under-9s football squad, he brings energy, humour and kindness -and the belief that everyone grows when they feel supported. Innovation with purposeDigital tools only make a difference when people understand and use them. Tobias believes the future belongs to partnerships, open collaboration, and talent development that unlocks real sustainability gains. Why Listen?This conversation is a masterclass in career growth, modern leadership, and the real-life purpose behind industrial engineering. If you work in lubricants, fluid power, sustainability, or innovation -or simply want inspiration to lead more authentically -Tobias delivers big. Connect with TobiasLinkedIn → https://www.linkedin.com/in/tobias-daley-4975756b/

In this episode of Beyond the Blend, we sit down with Amanda Hay, a journalist-turned-data leader whose career spans community newspapers, graphic design, energy reporting, and now global commodity intelligence at ICIS.Amanda’s story is a brilliant reminder that skills aren’t linear, they evolve. From her early days in local newsrooms to now guiding global base oil insight for one of the industry’s leading data organisations, she has built a career rooted in curiosity, communication, and clarity.This conversation dives deep into journalism, data, visual storytelling, AI, and the human side of the lubricants supply chain. It’s thoughtful, real, and full of insights for anyone navigating change or looking to bring meaning to technical work. Key Takeaways1. Journalism Never Leaves YouAmanda’s first love was journalism - community storytelling, accountability, connection. Those instincts now underpin her work in base oils, proving that clear communication and curiosity are universal career assets.2. Data + Story = ImpactWhen she says “data is integral to storytelling,” she means it. In a world of shrinking attention spans, Amanda believes the job is to turn complex commodity data into narratives people can act on, not just charts on a screen.3. The Art of VisualisationAs a former graphic designer, Amanda champions accessible, thoughtful visuals. Clean design, readable colours, and simplicity matter - especially for neurodivergent audiences and overloaded industry professionals.4. A Global Lens on Base OilsFrom Houston to Brazil, Singapore to Cape Town, Amanda’s role gives her a truly global perspective. She sees firsthand how base oils markets are shifting, integrating, and demanding faster, clearer insight.5. Journalism Skills Belong in Our IndustryAs commodity markets evolve, Amanda highlights a rising need for “data journalists”, people who can decode complexity, ask better questions, and translate insight for modern buyers.6. AI Isn’t the Enemy - It’s the AmplifierICIS is deep into AI adoption. For Amanda, AI isn’t replacing intelligence, it’s enhancing it. The human job now is to interpret, question, contextualise, and bring the data to life.7. Creativity Still MattersOutside work, Amanda channels her creativity into photography. She captures her travels, her life, and her curiosity through a lens, a reminder that creative energy fuels analytical clarity.8. Advice for Early-Career Professionals“Keep your options open.” Journalism gave Amanda skills that transferred beautifully into energy, base oils, data, and storytelling. She encourages new talent to stay adaptable and to carve paths that didn’t exist 10 years ago. Connect with Amanda• LinkedIn: https://www.linkedin.com/in/ahay/• ICIS: https://www.icis.com Why ListenIf you sit anywhere in the lubricants supply chain; technical, commercial, data, marketing, or leadership, this episode is a masterclass in how human stories and hard data collide.It’s also a fresh reminder that careers aren’t straight lines, and that our industry benefits massively from people with unusual, creative, or journalistic backgrounds.

In this powerful episode, Beyond the Blend heads to St. Louis, Missouri, to meet Jim Carroll - Executive VP at Schaeffer Manufacturing and current President of the Independent Lubricant Manufacturers Association (ILMA).Jim’s story spans decades of service - in both the U.S. Army, where he served for 30 years and rose to the rank of Colonel, and in the lubricant industry, where he’s spent over 25 years helping one of America’s oldest lubricant companies thrive through change.From rebuilding engines to leading global advocacy, Jim’s career is proof that discipline and curiosity can coexist beautifully and that leadership, at its best, means never standing still. Key Takeaways1. From Steel to Schaeffer:Jim began his career on the factory floor at National Steel, where curiosity for “how things work” turned into a lifelong technical fascination. A customer-turned-colleague, he joined Schaeffer in 1998 - and never looked back.2. The Fixer Mindset:As a child taking apart broken appliances, Jim learned a simple truth: If it’s stupid and it works, it wasn’t stupid. That mindset shaped his leadership style - pragmatic, creative, and unafraid of failure in pursuit of improvement.3. Service and Structure:Three decades in the U.S. Army instilled discipline, courage, and the conviction that “an 80 percent plan executed today beats a 100 percent plan that never starts.” Those lessons now guide how Jim builds teams, makes decisions, and handles complexity in business.4. Leading Through Advocacy:As ILMA President, Jim is passionate about advocacy and common-sense regulation. His mission: ensure that small, independent lubricant manufacturers have a seat at the table when shaping the policies that define their future.5. Sustainability Is Our Story:Jim argues that the lubricant industry is already one of the biggest sustainability success stories - reducing friction, saving energy, and extending equipment life — but not telling that story loudly enough.6. Always Learning:Whether through Stanford’s strategic-planning courses or back-of-the-bus “nerd chats” with industry peers, Jim’s commitment to continuous learning is unwavering. His advice to the next generation: Learn both the chemistry and the mechanics - innovation happens where they meet.7. The Next Chapter:Far from slowing down, Jim’s focus is now on strategy, value creation, and mentorship -ensuring the next generation of leaders inherits both knowledge and purpose. 🔗 Connect with Jim• Jim Carroll on LinkedIn• Schaeffer Manufacturing• ILMA Why ListenThis episode goes far beyond lubricants - it’s about character, curiosity, and commitment. Jim Carroll’s story shows how a sense of duty, whether on the battlefield or in business, can shape not only a career but an entire industry.For anyone navigating leadership, legacy, or the next chapter of their career, this one’s full of insight, humour, and heart.

From geology graduate to global sales leader, Gwyn Simmonds has spent more than 25 years at the intersection of data, reliability, and customer trust. In this episode, Steve explores how a curiosity-driven career led Gwyn from the lab bench to the boardroom and what’s changed along the way.Gwyn shares honest reflections on leadership, travel, and learning on the job, revealing how oil analysis has evolved from pipettes and paper reports to automation, AI, and insight-driven service. Key TakeawaysFrom Geology to Oil AnalysisStraight from the University of Staffordshire, a newspaper ad led Gwyn into his first lab role. What began as “a job that paid the bills” turned into a lifelong fascination with data, machines, and people.Curiosity Opens DoorsNot an engineer by background, Gwyn credits curiosity, and mentors like Mike Bourne, for showing him how data tells stories. That early curiosity built the foundation for his technical and commercial confidence.Lab Coats to LeadershipOver time, Gwyn moved from interpreting data to managing accounts, then to leading global sales and marketing for eight laboratories worldwide. His leadership philosophy? “Lead from the front but bring everyone with you.”Technology Transforms TalentFrom pipettes to robots and from spreadsheets to Power BI dashboards, Gwyn describes how AI and automation are changing not just how labs work, but who works in them. Data literacy now sits beside engineering know-how.Trust and FlexibilityWith teams across continents, Gwyn leads through trust rather than control balancing global travel with family life in North Wales. His open, people-first approach shows that culture matters as much as process.Learning Never StopsFrom workplace book clubs (The Challenger Sale, Lean Selling, Modern Sales Leadership) to industry networking, Gwyn emphasises that growth comes from sharing knowledge, not guarding it. 🔗 Connect with Gwyn• Gwyn Simmonds on LinkedIn• POLARIS Laboratories Why ListenIf you’ve ever wondered what a career in lubricants and condition monitoring really looks like, this episode offers a candid, human look at how curiosity, learning, and leadership evolve over time.Whether you’re just starting out, leading teams, or simply trying to balance work and life on the road, Gwyn’s journey shows that staying curious is still the best strategy there is.

From hospitality and accountancy to marketing in the lubricant sector, Lisanne Hoolwerf brings a refreshing outsider’s lens to an industry often defined by tradition and technical jargon. In this episode, she shares her journey into lubricants, her passion for translating complex ideas into customer-centric stories, and why curiosity and consistency are her secret weapons.Recorded live as part of the Beyond the Blend series, this conversation explores what happens when fresh perspectives meet a traditional industry and why marketers might just be the catalyst for change. Key TakeawaysFrom Hospitality to B2B StorytellingLisanne’s early career in hospitality shaped her service mindset, stepping into the customer’s shoes and understanding how they perceive value. These lessons now drive her marketing approach.Challenging Perceptions of the Lubricant IndustryFriends warned her against joining a “polluting industry,” but Lisanne discovered a world that keeps everything moving and a storytelling gap that needs to be filled.The Translator RoleLisanne frames marketing as “the translator between the product/service and the end user,” bringing clarity to complex, technical narratives.Curiosity Over CredentialsWith no technical background, Lisanne leaned into curiosity. Asking endless questions, listening closely, and shaping her own informed view of the industry.Marketing’s Perception ProblemToo often, marketing is relegated to “making brochures.” Lisanne advocates for marketing’s role early in strategy. Crafting value-based messages that align technical excellence with customer relevance.Making the Customer the HeroShe believes the industry must shift from product-first to customer-first storytelling. Positioning, speed of response, and narrative all need to reflect the buyer’s world, not just the companies.Educating for the FutureLisanne highlights the urgent need to tell better stories to attract new talent and challenge outdated perceptions, especially as the industry’s workforce ages. Why ListenIf you’ve ever felt like an outsider in a technical industry, or if you believe marketing should be more than pretty brochures, this episode will resonate. Lisanne’s blend of curiosity, customer focus, and storytelling offers a clear blueprint for modernising how the lubricant industry communicates both internally and externally. 🔗 Connect with Lisanne• LinkedIn

In this episode, we welcome Gemma Stephenson, Business Development Manager at Cargill Bio industrial, whose journey spans from the lab bench in tribology to shaping sustainability conversations across the lubricants industry.Gemma’s story is one of curiosity, courage, and purpose. From her early days testing blends and MTM machines to presenting at international conferences, she’s built a career that proves passion, and persistence can rewrite preconceptions of what a “lubricants career” looks like. Key TakeawaysFrom Lab to LeadershipGemma began her career in Croda’s labs, testing lubricants and solving technical problems. What hooked her? The mix of science, real-world application, and a team of equally “bonkers” enthusiasts.Breaking PerceptionsShe faced the early stigmas of a male-dominated, “stuffy” industry head on, proving that the sector isn’t dull, but dynamic. Supported by mentors like John Eastwood, she grew from presenting data to influencing strategy.Sustainability with SubstanceToday, Gemma’s work sits at the crossroads of sustainability and business outcomes. From product carbon footprints (PCF) to lifecycle assessments, she champions making sustainability useful, practical, and customer-focused rather than abstract jargon.The Rise of Sustainability ManagersGemma sees first-hand how sustainability professionals are emerging as decision-makers in the lubricants supply chain. Bringing a “translation lens” to purchasing, technical, and commercial discussions.Collaboration is KeyHer strongest insight? Progress accelerates when the industry stops working in silos. “Talk to each other,” she says. Real change comes from OEMs, additive companies, regulators, and suppliers sharing perspectives and aligning action.STEM and the Next GenerationBeyond her day job, Gemma is passionate about outreach. Whether it’s speaking at schools with cereal-box wind turbines or helping launch the UKLA/UEIL STEM programme, she’s on a mission to inspire the next generation to see lubricants as exciting, impactful, and never boring. Connect with Gemma• Gemma Stephenson on LinkedIn• Cargill Bio industrial• UEIL Sustainability Committee Why Listen?If you’ve ever thought lubricants were “dull,” this episode will change your mind. Gemma brings energy, honesty, and practical insight to the sustainability conversation. Reminding us that purpose, collaboration, and curiosity are what drive real progress.Tune in to hear how a lab scientist became a visible advocate for change, why sustainability must be woven into every CVP, and what it really takes to inspire both today’s buyers and tomorrow’s talent.

Recorded at: Lubricant Expo, Düsseldorf September 2025Panel Guests:• Lisanne Hoolwerf – Head of Marketing at Olyslager• Daniel Tait – Managing Director at Oil Store• Jade Thompson – Business Development Manager at SKF RecondOil• Elisa Swanson-Parbäck – Business Development Director – Sustainable Lubricants at Perstorp GroupHosted by: Rob Taylor and Steve Knapp (Plan Grow Do) 🎧 Episode Overview:In this special Beyond the Blend LIVE edition from Lubricant Expo in Düsseldorf, we bring together a powerhouse panel of lubricant industry professionals to explore the findings of the Buyer Revolution, the largest-ever research into lubricant buyer behaviour with over 25,000 data points from five essential surveys.We dive deep into what buyers really want, what frustrates them, and how commercial teams must adapt. From speed of response and solving your own problems to managing for long-term value instead of quarterly targets. This episode is full of hard truths, lightbulb moments, and actionable insights. Key Takeaways:1. Speed vs Relevance: Stop Replying Fast, Start Responding Well58% of buyers are frustrated with response times - but even when a reply comes, nearly half say it lacks relevance. The panel explores how sellers must focus on both speed and substance and why perception is everything. Being “fast” in your eyes might still feel like a delay to the buyer.2. Solve Your Own Problems – Then Get Out of the Way71% of buyers define their needs before contacting suppliers. But two-thirds feel their input is ignored. Buyers don’t want a re-education, they want validation. As Daniel Tait shared: “Don’t put roadblocks in the way of a buyer who knows what they want.”3. The New Account Manager Must Add Real Insight81% of buyers rated proactive insight as the #1 trait in an account manager, yet only 22% experience it. Technical knowledge, curiosity, and empathy are the differentiators. As Jade Thompson explained, “If I turn up without application knowledge, I’m no use to the customer.”4. It’s Time to Lead with Application Knowledge, Not Product BrochuresProduct features alone won’t win trust. Understanding the customer’s processes, the actual application, and operational challenges is what truly delivers value, especially when buyers are already well-researched.5. Think Long-Term: Sales Targets Aren’t the Buyer’s ProblemElisa Swanson-Parbäck offered a powerful analogy: “Be the Alfred to your buyer’s Batman. Your job is to help them succeed.” Her call for account managers to prioritise customer lifetime value over quarterly pressure hit home.6. Sales Has a Listening Problem – And It’s Costing UsFrom ego-driven pitching to ‘coffee catch-up’ calls that add no value, buyers are frustrated by time-wasting. The panel’s final rapid-fire round made it clear: Talk less, ask better questions, and stop dropping in without purpose. 🔗 Links:🌐 Buyer Revolution Research: plangrowdo.com/the-buyer-revolution🎧 More Episodes of Beyond the Blend: Spotify | Apple Podcasts📍 Lubricant Expo Info: lubricantexpo.com Why Listen?Whether you’re a seller, marketeer, or manager in the lubricants industry this panel episode delivers unfiltered insight into what buyers really think about your approach. You’ll walk away with practical takeaways, human stories, and renewed urgency to evolve.👂 Listen to this episode if you want to close the gap between buyer expectations and seller behaviour - and build trust that lasts.

In this episode, we sit down with Angus Macdonald, Co-Founder and Director at A&S International, as he shares his entrepreneurial journey in the lubricants and reliability sector, spanning innovation, sustainability, and the power of partnerships.Angus opens up about the pivotal decisions that shaped his path: leaving the security of corporate life, taking the leap to co-found a family business, and navigating the challenges and opportunities that came with growing A&S International from the ground up. It’s a story about trust, resilience, and vision but also about the personal moments that changed how Angus leads and lives today.🔍 What’s Inside:• Angus’s leap from corporate beginnings to co-founding A&S International and why embracing uncertainty became one of his greatest strengths• How personal values shaped his decision to build a sustainability-focused business tackling real-world problems like fuel efficiency and bioremediation• The reality of family business dynamics: navigating different perspectives, playing to each other’s strengths, and keeping relationships intact while growing globally• The mindset shifts Angus experienced when working with customers facing operational challenges and how empathy became central to his leadership• The role of partnerships, trust, and curiosity in opening new opportunities across multiple sectorsAngus’s journey is proof that personal growth and business growth go hand in hand. From moments of doubt to breakthrough wins, he shares openly how building a purpose-led company has shaped his leadership, relationships, and outlook on life.Big Themes:• Sustainability at the heart of modern lubrication• Balancing innovation with strong family-business values• Driving reliability and efficiency through smarter solutions• Finding purpose and resilience through personal challenges• Building lasting relationships and global partnershipsWhy Listen?This is more than a business conversation, it’s a story of courage, connection, and creating impact. Angus reveals the lessons he’s learned along the way: why purpose matters as much as profit, how staying curious opens doors, and why relationships remain the true currency of success in a rapidly evolving sector.📲 Where to Connect:• Angus Macdonald on LinkedIn• A&S International Website▶️ Listen now to hear Angus’s personal journey and discover how he’s helping shape a more sustainable, innovative, and customer-focused lubricants industry.

In this episode, we sit down with Annie Lindsell, Sales Operations Director at Blueprint Event Company, as she shares her unconventional journey into the lubricants industry and how she’s found purpose and passion in an unexpected place.What’s Inside:• Annie’s leap from fine art and Laura Ashley uniforms into the heart of the global lubricants event scene• Why the Blueprint team’s culture and the power of events reignited her professional purpose• Her candid take on motherhood, career balance, and rediscovering identity after starting a family• Why working in the lubricants sector is not what she imagined—and why that’s a good thing• Insight into what makes Lube Expo Europe, Middle East, and North America unique—and why they’re growing so fast💬 Annie’s reflections are warm, honest, and inspiring. Whether you're in events, energy, or simply navigating life as a working parent, this episode has something for you.Big Themes:• Reinvention, resilience & rediscovery• The human need for connection in a digital-first world• The underestimated creativity behind event strategy• Showing up with curiosity—even when the industry is unfamiliar🎧 Listen now and get to know the people behind the lubricants industry—because this sector is about more than just molecules. It’s about community, collaboration, and momentum.Where to Connect:• Annie Lindsell on LinkedIn• Blueprint Event Company Website

In this powerful episode of Beyond the Blend, we speak with Trevor Gauntlett of Trevor Gauntlett Consulting; a chemist, former Shell leader, basketball coach, Movember fundraiser, and all-round role model. From being a leading voice in the lubricant sector to building community through sport and advocacy, Trevor shares the story behind the science, his deep sense of purpose, and the people-first ethos that drives him.About the GuestTrevor Gauntlett, Principal Consultant at Trevor Gauntlett ConsultingWith over 30 years in lubricants, including 21 years at Shell, Trevor is a leading voice in energy, base oils, additive strategies and sustainable transitions. He’s also a published writer, dedicated basketball coach, and long-time Movember supporter, using his experience to help shape the next generation of both professionals and people.In This Episode• How Trevor turned a cancer diagnosis into a writing career• What junior basketball coaching teaches about leadership and motivation• The hidden power of giving time, not just money• Lubricants’ real role in the energy transition• Why empathy, planning, and perspective matter more than ever• “Nothing by halves”; how Trevor lives out this mantra in life and business🔗 Links & Resources• Trevor Gauntlett on LinkedIn https://www.linkedin.com/in/trevorgauntlett/Enjoyed the Episode?• Follow Beyond the Blend wherever you get your podcasts• Leave us a ⭐⭐⭐⭐⭐ rating and review• Share this episode with someone in lubricants, energy, or engineering who’d be inspired by Trevor’s story

In this episode of Beyond the Blend, we sit down with Caitlin Jacobs, ILMA’s Director of Communications and Member Engagement, whose work sits at the crossroads of storytelling, strategy, and service. Caitlin shares how she’s helping shape the future of the lubricants industry—not just through campaigns and comms, but through listening, elevating voices, and building bridges across generations and organisations.Key Takeaways:A Communications Role with Purpose: Caitlin opens up about how she’s reshaped the ILMA brand in recent years, moving beyond newsletters and conference brochures into a more digital, connected, and value-driven approach to member communication.Elevating Member Voices: From highlighting family-run businesses to spotlighting innovation in sustainability, Caitlin discusses why giving members a platform to tell their stories is one of the most powerful tools for building trust and relevance.Reaching the Next Generation: With a clear eye on talent and retention, Caitlin talks about how ILMA is adapting its approach to speak to younger professionals—without losing the legacy and values the association is built on.Collaboration Over Competition: Whether it’s with board members, event planners, or ILMA’s wider stakeholder network, Caitlin believes the best results come from shared ideas, consistent feedback, and open communication.The Human Side of Association Work: From on-the-ground planning to post-event follow-ups, Caitlin reflects on the emotional labour that comes with working behind the scenes—and why moments of connection matter more than metrics.Why Listen?If you work in associations, B2B communications, or are simply looking for fresh ideas on how to engage people in a legacy sector—this conversation will resonate. Caitlin brings heart, humour, and sharp strategic insight to everything she does.Where to Connect:LinkedIn: Caitlin JacobsOrganisation: ILMA – Independent Lubricant Manufacturers Association

In this inspiring and deeply human episode of Beyond the Blend, Steve speaks with Bhavika Sachdeva a business leader, a creative, a parent, and a strong advocate for women in the lubricants industry.Bhavika shares her remarkable journey of joining the family business straight after an arranged marriage at 21, stepping into a male-dominated manufacturing world, and learning to find her voice, confidence, and leadership style all while navigating early motherhood and the dynamics of working in a close-knit family company.Key Takeaways:• Early Leadership Through Immersion: Thrown into the deep end at 21, Bhavika learned by doing. Without a manual or formal structure, she found her rhythm through hands-on experience, navigating cultural dynamics and real business pressure.• Redefining Professionalism as a Parent: As a new mother, Bhavika built her leadership identity alongside her parenting journey. She challenges the belief that motherhood is a barrier, proving instead that it sharpens empathy, structure, and resilience.• Creativity as Strategy: Bhavika brings creative thinking into everything from improving operations to launching journaling tools for children. She shares how creative expression helps her solve problems, connect with her team, and find joy.• Courage in the “Crawling Days”: Bhavika speaks openly about the times when showing up felt like a struggle, and how consistent effort, even in low moments, became a foundation for personal and professional growth.• The Power of Validation: A small but powerful moment, her father-in-law painting a mural to honour her work, sparked a shift in how she saw herself as a leader. It became a catalyst for confidence and belief.• Women in Lubes & Greases: Bhavika reflects on the importance of visibility, representation, and community for women in technical sectors. Her message is clear: there’s space at the table, but we have to build the chairs too.• Inner Work, Outer Change: Whether through therapy, personal journaling, or simply giving herself permission to feel, Bhavika believes that true leadership comes from aligning your inner world with your outer actions.Why Listen:Bhavika’s story is one of compassion, grit, and personal growth. If you’re building a career in a family business, juggling multiple roles, or simply figuring out how to show up as your whole self at work, this episode will hit home.Where to Connect:• LinkedIn: Bhavika Sachdeva & Trinity Lubes & Greases FZC• Community: Women in Lubes & Greases – LinkedIn Group

In this heartfelt and wide-ranging episode of Beyond the Blend, we’re joined by Keri Craig, Director at Interflon Scotland, whose professional journey, from global education at the British Council to helping lead a family-run lubricant business, is packed with insight, emotion, and a powerful sense of purpose.From raising teenagers in two cultures to rediscovering her roots in Scotland, and from grief and resilience to forging a leadership identity in a traditionally male-dominated sector, Keri brings calm clarity, curiosity, and courage to the table.Key Takeaways:• A Family Business, Rediscovered: After two decades in Mexico, Keri returned to Scotland to support her parents during a difficult time. What started as a practical decision turned into a professional reinvention, helping lead the company her father built.• Leading by Learning: Keri didn’t grow up in the lubricant industry, but she’s embraced the steep learning curve, taking site visits, earning certifications, and bringing fresh eyes to long-standing customer relationships.• From Imposter Syndrome to Best-Self Leadership: Through vulnerability and personal development, Keri shifted her mindset, leaning into what she does best: clarity, customer experience, and human-centred leadership.• Navigating Legacy and Innovation: Balancing the deep trust her father earned over 30 years with the need to modernise for a younger generation of buyers, Keri is helping bridge tradition and transformation at Interflon Scotland.• Local Charm, Global Perspective: Whether describing biscuit-fuelled sales calls in Shetland or bringing international insights from the British Council, Keri embodies the principle of thinking globally, acting locally.• The Power of Networks: Keri’s honesty about finding her footing, rebuilding her support system, and connecting with others through programmes like Scottish Enterprise’s “Pathways to Scale” highlights just how essential community is to resilience and growth.• Advice for Women in Industry: Keri speaks candidly about being underestimated and why she believes in confronting barriers with kindness, competence, and quiet determination.Why Listen?This episode is a masterclass in adaptive leadership, self-belief, and family business transformation. Whether you're leading a small team, entering a new industry, or simply navigating career change, Keri’s story offers practical insight and emotional depth in equal measure.Where to Connect:• LinkedIn: Keri Craig• Company: Interflon

In this powerful episode of Beyond the Blend, we welcome Elisa Swanson-Parbäck, Business Development Director – Sustainable Lubricants at Perstorp Group. From a diving instructor in Finland to the European Parliament in Brussels, Elisa’s journey blends sustainability, business acumen, and personal purpose. This conversation uncovers how curiosity, reflection, and community spirit have propelled her to the forefront of sustainable change in the lubricant industry.Key Takeaways:* Diving Deep (Literally and Professionally): Elisa’s early days in her family’s diving business taught her lessons in entrepreneurship, customer-centricity, and trust. Principles that still shape her leadership.* Championing Sustainable Change: Elisa’s work today is focused on developing renewable, responsible solutions across the lubricant value chain and taking those insights to policymakers at the EU level.* From Brussels to the Boardroom: Hear about Elisa’s role in the ATIEL & UEIL Joint Sustainability Committee and how storytelling, timing, and collaboration are critical for influencing regulation and driving awareness.* Dyslexic Thinking as a Superpower: Elisa opens up about identifying with dyslexic thinking, how it fuels her creativity and strategic thinking, and why self-reflection is key to leading with authenticity.* Creating Impact through Community: Whether in diving, public affairs, or corporate leadership, Elisa believes in the power of like-minded people driving shared missions—and how progress (not perfection) is what keeps her going.* A Purpose-Driven Career: Elisa challenges listeners to ask “Am I the right person in the right place? ”a question that helped her realign her career around sustainability, value creation, and long-term vision.Why Listen?Elisa blends technical insight, behavioural science, and bold purpose into a conversation that is both inspiring and deeply practical. If you care about sustainability, want to lead with impact, or are figuring out how to align your work with your values, this episode is a must-listen.Where to Connect:* LinkedIn: Elisa Swanson-Parbäck* Events: Find her at ELGI, Lubricant Expo, and UEIL technical meetings* Company: Perstorp GroupBrought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this episode of Beyond the Blend, we sit down with Mark Lord, Managing Director of Aztec Oils Ltd, who brings four decades of real-world experience, unfiltered honesty, and a deep passion for people to the mic. From fridges at Heelas to founding and scaling one of the UK’s most respected lubricant businesses, Mark’s journey is all about spotting opportunity, trusting people, and never standing still.Key Takeaways:• From School Leaver to Industry Leader: Mark left school at 16, learned early lessons in business from his father (including what not to do), and carved out a path defined by experience, resilience, and sharp instinct.• Aztec Origins: Founded in 1995, Aztec Oils started with a van, a ramp, and one man doing it all. The name? Inspired by a children’s library book on the kitchen table.• Scaling Through People: Mark’s not just built a business he’s built a team. His philosophy: spot the drivers (not passengers), give them skin in the game, and empower them to run regional Aztec businesses as part-owners.• Growth by Acquisition: From Oil Line to Northern Oils, Caldo, and more, Mark shares what he's learned integrating businesses—and why success always comes down to people.• Taking a Stand: Mark has been vocal on issues like lubricant dumping and unfair trade practices, championing transparency and fair competition for the sake of the entire industry.• Culture, Not Just Commerce: Whether reflecting on his days sneaking into Reading Festival or supporting employees through ownership models, Mark’s values of humility, loyalty, and empowerment shine through.Why Listen?If you want to understand what real leadership looks like in a complex, fast-moving market, this episode delivers. Mark blends strategic foresight with street smarts, and his no-nonsense insights on growth, people, and responsibility will resonate with leaders at every level.Where to Connect:• LinkedIn: Mark Lord• Company: Aztec Oils LtdBrought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this energising episode of Beyond the Blend, we’re joined by Ella Auchterlounie, Marketing Executive at Vickers Oils, who brings fresh eyes, digital savvy, and a whole lot of energy to one of the lubricant industry’s oldest names. From YouTube beginnings to breathing new life into a 200-year-old brand, Ella shares her journey into the world of B2B marketing and how she’s helping make a traditional industry more accessible, relatable, and engaging for the next generation.Key Takeaways:• From Retail to B2B: Ella walks us through her diverse background, from retail and social media to agency work and now industrial lubricants proving that varied experience is a strength.• Self-Taught & Resourceful: With curiosity as her guide, Ella shares how she’s built technical knowledge from scratch through mentoring, online learning, and tools like Lubrication Expert videos.• Making Lubricants Approachable: Ella talks candidly about how technical language and lengthy documents can be a barrier, and how she’s on a mission to bring clarity, accessibility, and interactivity to marketing whether through 3D ship tours or engaging newsletters.• Digital with a Human Touch: She’s brought Vickers’ LinkedIn presence to life, using video, interactive design, and personality-rich content to grow reach and engagement all while emphasising that people still matter in a digital world.• Balancing Corporate & Personal: With insights from her lifestyle-focused YouTube days and a talent for writing and design, Ella discusses how showing personality builds trust, relevance, and stronger brand affinity.• Sustainability & Storytelling: From brewery visits to food-grade regulations, Ella is passionate about sustainability and transparency two things she’s helping amplify in her role at Vickers Oils.Why Listen?Ella represents the voice of a new generation in the lubricants industry curious, creative, and digitally fluent. Whether you’re in marketing, leadership, or talent development, her story is a reminder that the future of this industry depends on how well we tell its story and how open we are to fresh ideas.Where to Connect:• LinkedIn: Ella Auchterlounie• Company: Vickers OilsBrought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this energising episode of Beyond the Blend, we meet Neil Chahal, Commercial Director at EL Oils, whose journey from warehouse apprentice to senior leadership is a masterclass in curiosity, humility, and hands-on growth. With trademark wit and unfiltered honesty, Neil walks us through how early lessons, good (and bad) managers, and a focus on people-first leadership have shaped his evolving vision for the lubricant industry.Key Takeaways:• A Full-Circle Journey: Neil began at EL Oils as a “tea boy” and warehouse assistant before leaving to climb the sales ladder. A decade later, he returned, this time to lead the very business that launched him.• Leadership with Empathy & Edge: Drawing from experience across roles and companies, Neil leads with openness, patience, and accountability, balancing structure and humour while pushing for high standards and support.• Millennial Perspective: As a self-proclaimed bridge between generations, Neil speaks to the realities of leading in a traditional industry as a digital-savvy, 31-year-old leader. He unpacks how to modernise workflows, uplift teams, and still learn from both older and younger colleagues.• Structure & Simplicity: From stock codes to shared drives, Neil’s passion for clear systems and processes reflects his belief that small details create big wins, and a scalable, repeatable business.• People Over Pedigree: Neil challenges outdated ideas around degrees and qualifications, arguing that attitude, curiosity, and culture fit matter more than academic background when building great teams.• The Power of Reflection: Self-driven and brutally honest with himself, Neil shares how regular reflection fuels his growth, and why leaders should make space for self-assessment, not just KPIs.Why Listen?If you're a young leader navigating legacy industry, or a seasoned pro curious about what motivates the next generation, this conversation is packed with insight, humility, and practical ideas. Neil proves that good leadership isn't about titles, it’s about action, empathy, and adaptability.Where to Connect:• LinkedIn: Neil Chahal• Company: EL Oils LtdBrought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this episode of Beyond the Blend, we sit down with Tina Reading, Head of Media at the United Kingdom Lubricants Association (UKLA) and Editor of Lube Magazine. But Tina’s story goes far beyond press releases and page layouts. From Tudor history to grassroots football, and from launching lifestyle magazines to community toy drives, her career is a masterclass in passion, versatility, and the power of local engagement.Key Takeaways:• A Colourful Career Path: Tina shares her dynamic journey through publishing, finance, airlines, and even running her own hair salon before finding her home in the lubricants sector.• Fuelled by Passion Projects: Whether it’s grassroots football at Chesham United or her beloved Metroland lifestyle magazine, Tina’s commitment to community impact is front and centre.• Print, Digital & Global Reach: With extensive experience in global media, Tina discusses the evolution of publishing from glossy wedding mags to digital storytelling in technical industries.• Community at the Core: Hear how Tina helped launch local initiatives like the Chiltern Toy Bank and digital high street platforms during COVID to support small businesses and families.• Culture & Curiosity: From studying Tudor history at Hampton Court to loving ‘80s music and everything from Wham to The Cure, Tina’s boundless curiosity fuels her creativity.Why Listen?Tina’s infectious energy and rich blend of professional insight and personal drive make this episode a standout. Whether you’re in media, marketing, community development, or just love a story of reinvention and resilience, her journey is both inspiring and refreshingly relatable.Where to Connect:• LinkedIn: Tina Reading – LadyTinaReading• UKLA & Lube Magazine: ukla.org.uk / lubemagazine.comBrought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this episode of Beyond the Blend, host Rob Taylor sits down with Anthony Roberts, CEO of Blueprint Event Company and the driving force behind Lubricant Expo, the world's largest lubricant-focused exhibition. Anthony shares how his passion for events, music, and community-building led him to create a global platform that is shaping the future of the lubricant industry.Key Topics Discussed:✅ The Journey to Lubricant Expo – From organising music events and running a live venue in London to launching industry-leading exhibitions, Anthony explains how he transitioned into large-scale trade shows and co-founded Blueprint Event Company.✅ Why Lubricant Expo? – Anthony shares why he and his team saw a gap in the market for a global lubricant industry event, how they launched in Germany, expanded to North America, and now set their sights on Dubai for the Middle East edition in 2026.✅ The Power of Collaboration & Community – He discusses how partnerships with associations, industry bodies, and key players have helped Lubricant Expo thrive. He also explains why the industry has welcomed them so warmly and how collaboration is more than just a buzzword in his approach.✅ Choosing the Right Locations – Why Germany (Essen/Düsseldorf), Detroit, and Dubai were selected as key locations for Lubricant Expo, and how these venues connect industry players from around the world.✅ The Future of Live Events – Despite the rise of AI and virtual events, Anthony explains why face-to-face networking, chance encounters, and in-person collaboration remain irreplaceable in the lubricant industry.✅ Balancing Business & Family – With four kids and a fast-growing business, Anthony shares how he sets boundaries, prioritises weekends, and ensures work-life balance, crediting both his business partner and his wife as key to his success.✅ Expo Best Practices – Top tips for exhibitors and attendees on how to maximise their experience, including pre-event marketing, networking strategies, and meeting planning.Standout Quotes:🗣️ “The lubricants industry welcomed us more warmly than any other sector we’ve worked in.”🗣️ “Face-to-face networking will always be irreplaceable—no AI can replicate the power of a handshake.”🗣️ “We built Lubricant Expo to serve the entire lubricants supply chain, from base oils to end users.”🗣️ “I might be CEO at work, but my wife is definitely CEO at home.”Expo Tips from Anthony Roberts:🎯 For Exhibitors: Engage early, leverage marketing support, and make it clear why people should visit your booth. Use pre-event outreach and email signatures to let customers know you’ll be there.🎯 For Attendees: Study the exhibitor list, book meetings in advance, and maximise your time—plan your visit like a strategic business trip rather than a casual event.🎯 For Everyone: The key to a successful Expo experience is being proactive—don’t just show up, show up prepared!Connect with Anthony Roberts & Lubricant Expo:🔗 Website: Lubricant Expo🔗 LinkedIn: Anthony GB Roberts🔗 Upcoming Events:Lubricant Expo Europe (Düsseldorf, 2024)Lubricant Expo North America (Detroit, 2025)Lubricant Expo Middle East (Dubai, 2026)Stay Connected:📌 Follow Beyond the Blend for more behind-the-scenes insights into the lubricants industry and its key players.

In this episode of Beyond the Blend, we sit down with Elaine Hepley, a varnish specialist, technical services and sales manager at Delta Zero, and founder of Solana Consulting. Elaine’s journey is anything but ordinary—spanning criminology, blood splatter analysis, classic car restoration, and data analytics before she became a leading voice in varnish mitigation.With her trademark passion and energy, Elaine shares how she carved out a niche in the lubricant industry, the pivotal moments that shaped her career, and why she believes in embracing life’s challenges as opportunities for growth.Key Takeaways:* A Fascinating Career Path: From studying criminology to working in data analysis and eventually becoming a varnish expert, Elaine’s unconventional journey is proof that opportunities come when you step outside your comfort zone.* The Power of Giving Back: Elaine’s commitment to helping others shines through her leadership in community projects ike captaining a team that pulled a Boeing 727 for charity!* Mastering Data Storytelling: She discusses the power of data in technical fields, the risks of misinterpreting it, and how AI is changing the landscape.* Lessons in Leadership: Through her studies at Cornell University in Women in Leadership and Organisational Leadership, Elaine reflects on how women can lead with both emotion and logic.* Varnish, Maintenance & Innovation: A deep dive into her passion for varnish mitigation, her work with Delta Zero, and how she’s helping organisations understand and prevent lubricant-related failures.* Personal Growth & Resilience: Elaine opens up about overcoming personal and professional obstacles, from family challenges to a life-changing car accident, and why she believes investing in yourself is the best decision you can make.Why Listen?Elaine’s story is one of resilience, reinvention, and relentless curiosity. Whether you’re in technical services, leadership, or just looking for career inspiration, her insights on navigating change, embracing challenges, and creating your own path will leave you inspired.Where to Connect:* LinkedIn: https://www.linkedin.com/in/elaine-hepley/* Solana Consulting https://www.linkedin.com/company/solana-consulting-services-llc/* Delta Zero – https://delta-xero.com/Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this episode of Beyond the Blend, host Rob Taylor sits down with Rafe Britton, engineer, lubrication specialist, and creator of Lubrication Explained, a highly successful YouTube channel educating the industry.Rafe shares his journey from aerospace engineering to lubricants, the industry's marketing problem, and how AI is changing the way people work and buy.Key Topics Discussed:* The Accidental Entry into Lubricants – From a childhood fascination with Apollo 13 to a career in aerospace engineering, Rafe takes us through the twists of fate (including a CV typo!) that led him to lubricants via ExxonMobil.* Marketing in the Lubricants Industry – Rafe argues that the sector suffers from a major marketing problem, relying on bland, corporate messaging that fails to engage customers or attract new talent. He discusses how the industry must shift to storytelling, branding, and customer-centric communication.* The Power of YouTube & Content Creation – Rafe explains how Lubrication Explained grew from a simple way to save time during COVID into a 25,000+ subscriber community and a driver of inbound business. He highlights how buying has changed and why social media and digital platforms are now critical to success.* AI’s Impact on the Industry – The discussion explores how AI is transforming research, customer interactions, and efficiency in business. Rafe shares concerns about over-trusting AI-generated content, its limitations in technical applications, and how businesses can train AI with trusted data rather than relying on generalised models.* Talent Retention & The Next Generation – With an ageing workforce and industry veterans retiring, Rafe highlights the urgent need for knowledge transfer. He discusses how young engineers are drawn to industries with purpose and innovation, and how lubricants needs to better communicate its real-world impact across every sector.* The Thrill of the Unknown – Rafe shares what excites him most about his work: problem-solving in unfamiliar industries, tackling challenges from mining to manufacturing, and constantly learning in a field that touches everything that moves.Standout Quotes:🗣️ “The lubricants industry has a marketing problem—it fails to tell its own story in a way that engages customers or attracts talent.”🗣️ “If it moves, it has lubricant in it. That’s what makes this industry exciting.”🗣️ “AI is an answer in search of a problem. The challenge is figuring out where it truly adds value.”🗣️ “We need to capture the knowledge of the retiring workforce before it’s lost forever.”Connect with Rafe Britton:🔗 YouTube: Lubrication Explained🔗 LinkedIn: Rafe BrittonStay Connected:📌 Follow Beyond the Blend for more behind-the-scenes insights into the lubricant industry.Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this episode of Beyond the Blend, host Rob Taylor sit down with Richard Camper, President of ILMA (Independent Lubricant Manufacturers Association) and EVP of Hasco Oil.Richard shares his insights on the evolving lubricant industry, talent attraction challenges, AI’s role in shaping business strategies, and the need for a fresh narrative about lubricants’ contribution to sustainability.Key Topics Discussed:ILMA Presidency & Industry Outlook – Richard discusses his recent appointment as ILMA President for 2025 and his mission to elevate the industry’s appeal to younger talent. He highlights ILMA’s new multimedia outreach programme aimed at showcasing lubricants’ critical role in energy efficiency and sustainability.Talent Attraction & Industry Perception – The lubricants sector faces an image problem—seen as “unsexy” and misunderstood. Richard explains how the industry’s role in reducing energy waste, advancing technology, and supporting sustainability must be reframed to attract new talent.AI & The Changing Buying Process – The impact of AI on purchasing decisions is already evident, with customers leveraging AI-driven research before engaging with suppliers. Richard explores the risks and opportunities AI presents, particularly in improving data-driven decision-making, inventory management, and personalised customer engagement.Adapting to Digitalisation & Customer Expectations – The conversation explores how buyer habits are shifting, with an increasing demand for speed, efficiency, and digital interaction. Richard shares his experience with AI-led product searches and what this means for the future of sales and customer relationships.Personal Journey in Lubricants – Richard reflects on his accidental entry into the industry, from a summer job to a lifelong career. He candidly discusses ambition vs. contentment, the lessons learned along the way, and his views on balancing leadership with personal growth.The Future of Work & Next-Gen Engagement – The discussion touches on generational differences in decision-making, digital literacy, and how younger generations are shaping the future of work. Richard provides insights into how businesses need to adapt to remain relevant and attract top talent.Standout Quotes: “27% of the world’s energy is wasted due to friction. Our job every day is to lower that number. That’s what makes our industry essential.”“The lubricants industry is a technology industry—we just haven’t told the story well enough.” “AI is an answer in search of a problem. The challenge is figuring out where it truly adds value.”“People don’t necessarily want personal interaction, but they do want personalisation.”Connect with Richard Camper:LinkedIn: Richard CamperILMA: www.ilma.orgStay Connected:Follow Beyond the Blend for more insightful conversations with the key players in the lubricant industry.Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this inspiring episode of Beyond the Blend, Steve Knapp speaks with Sophie Wand, Sales and Marketing Advisor for UK Lubricants Indirect at Shell, about her journey from a graduate program to a pivotal role at one of the world's largest energy companies. Please note: Sophie's views are her own.Sophie’s story is a testament to the power of resilience, adaptability, and seizing opportunities in an ever-evolving industry.Key highlights from the episode include:Navigating a Dual Role: Sophie shares how she balances her work in sales, managing a territory in the South and engaging directly with automotive customers, with her contributions to Shell’s marketing strategy, including digital campaigns and event planning.Diversity in the Energy Sector: Reflecting on her experiences as a young female leader, Sophie discusses Shell's inclusive culture and the importance of visible female role models in breaking down barriers in male-dominated industries like automotive and energy.Passion for Energy Transition: Sophie delves into her commitment to addressing climate change and why she joined Shell to be part of the solution, emphasising the significance of making meaningful contributions to the energy transition.Building Confidence: From leading workshops for Euro Car Parts account managers to navigating workshops as a customer-facing advisor, Sophie offers insights into developing confidence and the importance of putting yourself forward.Future Aspirations: Sophie talks about the opportunities she sees in Shell’s global operations, including roles in e-mobility and social investment, as well as her desire to make an impact in energy transition initiatives.Whether you're a graduate exploring career paths, a professional navigating the challenges of customer-facing roles, or someone passionate about the energy industry, this episode is packed with valuable lessons and inspiration.Connect with Sophie Wand on LinkedIn and explore her journey as she continues to make waves in the lubricant and energy sectors.*All content, views and opinions expressed by Sophie belong solely to her and do not reflect or represent Shell plc.Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this episode of Beyond the Blend, we sit down with James Moorhouse, Director at ABN Resource, to explore his fascinating journey from a recruitment agency floor in Leeds to becoming a leading voice in lubricants talent management.With candour and insight, James shares how he’s reshaping recruitment practices and raising the profile of the lubricants industry.Key Takeaways:A Purpose-Driven Career: James shares how he transitioned from high-street recruitment to establishing ABN Resource, focusing exclusively on the lubricants industry, and the challenges and opportunities he’s encountered along the way.The Importance of Goal Setting: As a structured thinker, James discusses his annual goal-setting process, using it to align personal ambitions with professional growth.Raising the Profile of Lubricants: James reflects on the industry’s struggle to tell its story effectively and highlights the need for a collaborative effort to attract diverse talent and build awareness beyond STEM.Work-Life Balance in Leadership: James provides honest advice on setting boundaries, managing remote work, and prioritising time with family while leading a growing global business.The 2024 Lubricants Talent Report: With job satisfaction on the rise, James highlights key findings, including the importance of pay, career progression, and flexibility in retaining top talent.Why Listen?James’s story offers valuable insights for anyone in the lubricants supply chain looking to attract and retain talent, adapt to new market demands, or simply build a better work-life balance. Whether you’re a business leader, recruiter, or aspiring professional, this episode will leave you inspired and equipped with actionable takeaways.Where to Connect:ABN Resource Website: abnresource.comTalent Report: Available via LinkedIn or by searching "2024 Lubricants Talent Report."Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this insightful episode of Beyond the Blend, Steve Knapp sits down with Daniel Tait, Managing Director of Oil Store, to explore his inspiring journey from starting as an office junior to leading one of the UK's most dynamic lubricant distributors. Daniel shares his story of growth, challenges, and the bold moves that have shaped Oil Store into a trailblazer in the lubricant industry.Key takeaways from this episode include:• Climbing the Ladder: Daniel’s career progression from entry-level to MD, highlighting the importance of hands-on experience across all areas of the business.• Adapting to Change: How Oil Store embraced digitalisation, moving away from traditional sales models to focus on an innovative e-commerce strategy.• Team Culture and Development: Insights into building a young, vibrant team and fostering a culture that prioritises attitude, adaptability, and personality over technical expertise.• Customer-Centric Approach: Oil Store’s unique value proposition of multi-brand distribution, meeting exact customer demands without compromising on quality or service.• Leadership Lessons: From navigating generational shifts in the workplace to managing transitions and challenges, Daniel reflects on the lessons that have shaped his leadership style.Whether you’re a sales professional, a leader in the lubricant market, or simply interested in stories of resilience and innovation, this episode offers valuable lessons on adapting to a changing industry and thriving in a competitive marketplace.Connect with Daniel Tait on LinkedIn, or explore Oil Store's offerings at oil-store.co.uk. Don’t forget to check out their entertaining LinkedIn Christmas series and stay tuned for future updates.Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this compelling episode of Beyond the Blend, we sit down with John Grierson, Sales Director at Pennine Lubricants, as he shares his remarkable journey from humble beginnings in the warehouse to leading one of the industry's most respected teams.With over 25 years of experience, John reflects on how his hands-on approach — from smashing drainpipes to navigating the Yellow Pages — shaped his understanding of the lubricants market. John discusses the evolving arena of B2B sales, the role of modern tools like LinkedIn, and why fostering open communication with customers and colleagues is critical to long-term success.Key highlights from the conversation include:• Learning by Doing: John’s belief in hands-on experience and how this approach has informed his leadership style.• Evolving Sales Strategies: From door-knocking to leveraging social media, John explains how Pennine Lubricants has adapted to changing buyer behaviours.• Authentic Leadership: Insights into managing a team with diverse needs, emphasising individuality and understanding.• Turning Failures into Success: John shares a pivotal career moment when a product failure nearly derailed his confidence— and how perseverance transformed it into a lasting partnership.• Making Lubricants Attractive: The challenge of drawing top talent into the industry and how Pennine’s approach gives underdogs a chance to thrive.This episode is packed with practical advice for sales professionals, leaders, and anyone curious about the lubricant market. John's candid reflections and actionable insights make this a conversation you won’t want to miss.Connect with John on LinkedIn or learn more about Pennine Lubricants by visiting their website or giving them a call — because, as John says, "We still pick up the phone!"Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this vibrant episode of Beyond the Blend, Steve Knapp connects with Sanya Mathura, Founder and CEO of Strategic Reliability Solutions Ltd.Sanya shares her dynamic journey from electrical and computer engineering into the world of lubricants and reliability solutions. From her early challenges as a young female engineer breaking into a male-dominated industry to building a globally recognised business, Sanya’s story is one of resilience, tenacity, and a passion for breaking barriers.Sanya discusses the founding of Strategic Reliability Solutions, her vision to create a global hub for expertise, and the role of technology in connecting professionals worldwide. She also dives into her experiences as a published author, including her motivation behind her Women in STEM series and the importance of showcasing diverse voices in the industry.Through candid reflections on leadership, navigating biases, and embracing authenticity, Sanya offers invaluable insights for professionals striving to make an impact in their fields.Whether you’re an aspiring engineer, an industry veteran, or simply curious about the lubricant market, this episode is brimming with inspiration.Connect with Sanya on LinkedIn, explore her books on Amazon, or discover more about her work with Strategic Reliability Solutions.This conversation is not to be missed!Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

In this compelling episode of Beyond the Blend, Steve Knapp delves into an inspiring conversation with Leyla Alieva, CEO and Co-founder of Neol Copper Technologies.Leyla shares her remarkable journey from a career in finance and investment banking to pioneering innovation within the lubricant industry. She candidly discusses the challenges and opportunities of running a startup in a traditionally conservative sector, the importance of embracing diversity, and her personal reflections on leadership, motherhood, and neurodivergence.Discover how Leyla's "why not" philosophy, shaped by her upbringing, fuels her ambition to innovate and make a meaningful impact in the world. From managing a dynamic team to navigating the evolving lubricant landscape, Leyla's insights offer valuable lessons for professionals at all levels.Whether you’re an industry insider or new to the field, this episode promises a blend of inspiration, authenticity, and practical wisdom.Tune in to learn more about Leyla's vision for the future and her mission to challenge the norms within the lubricant industry.Connect with Leyla on LinkedIn or through the Neol Copper Technologies website to continue the conversation.Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.REGISTER FOR FREE TODAY!

Meet Rob and Steve - your hosts of Beyond The Blend. In this short introductory episode they explain the motivation behind starting this podcast, and the stories and people they aim to cover as the series unfolds.