PODCAST · business
Big Content
by Nick Ercolano & Jack Settleman
Jack Settleman, creator of Snapback Sports and Nick Ercolano, creator of BDGE Media Inc. yell about the world of content creation and expose everything that Big Media doesn't want you to know about.
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69
10 Things to Know BEFORE You Start Vibe Coding (for Non-Coders)
follow me: https://linktr.ee/nickercolanowatch on YouTube: https://bit.ly/3EThtS5listen on Apple Podcasts: https://apple.co/3DSihtKlisten on Spotify Podcasts: https://spoti.fi/3BQ7RrI
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68
The AI Episode I've Been Scared to Post.
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow me: https://linktr.ee/nickercolanowatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about ()
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67
8 Creator Mistakes I Wish I Knew Sooner
0:00 - 1 - enough of the small talk0:37 - 2 - niche down, then niche down more3:05 - 3 - lifestyle content4:55 - 4 - keep the main thing the main thing9:18 - 5 - packaging/chat gpt11:30 - 6 - giveaways, trends and gimmicks12:12 - 7 - talking about things you dont know about13:45 - 8 - tripling down on what works15:40 - 9 - being unprepared, you're not talented enoughjoin the big content discord: https://discord.gg/eCfJQWAr4Vfollow me: https://linktr.ee/nickercolanowatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about ()
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66
You have SO MANY Followers, But Make NO Money... Here's Why
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanowatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about ()
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65
99% of YouTubers Make These Mistakes When Signing Brand Deals
we've signed over 7-figures ($) worth of brand deals over the years, and today I'm sharing with you the most common mistakes I see almost every youtuber/creator make when signing brand deals and sponsorships0:00 - its rude to skip introductions0:48 - you shouldn't be signing brand deals2:53 - getting paid in product4:45 - not actively reaching out to brands that you want to work with7:38 - proper due diligence on contracts• 7:43 - hiring a lawyer for a contract?• 9:28 - companies need creative approval• 11:18 - exclusive advertising in video• 12:23 - contract termination13:33 - proper due diligence on brands/products15:31 - advertising with too many brands16:43 - charge more20:03 - get creative with payment structurejoin the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanowatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content nick ercolano,brand deals,how do i get a sponsorship,how much to charge for youtube ad,how much should i charge,how much should i charge for sponsorship on youtube,how to get more views on youtube,how to get monetized on youtube,how to get more youtube subscribers)
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64
Life Lessons from 10 Years of Making YouTube Videos
0:00 - its rude to skip introductions0:39 - video goals0:52 - the market is the market is the market is the market4:02 - less is more5:50 - thumbnail tips6:10 - clarity over cleverness7:05 - finding your leverage point10:15 - thick skin13:25 - keep it low stakes, until it breaks18:00 - high standards = high self respect19:05 - creative outlet20:15 - network effects21:30 - portfoliojoin the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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63
Why Most Creators Should NOT Build a Team Around Them
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro6:00 - BDGE Live Trivia Event17:01 - Snapback Sports YouTube30:28 - Sketch Creator Response40:43 - NCAA Football Video Game Launchthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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62
Stop Complaining - Just Shut Up and Work
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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61
Quitting The Rat Race Has Become The New Rat Race
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro1:25 - The Creator Economy Seems Chill Right Now7:51 - "Revolutionary" vs. The Wheel15:19 - Quitting The Rat Race Has Become The New Rat Race26:22 - TikTok Ban Measure Passed by the Senatethis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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60
Make Content For The Love Of The Game
Brett Kollmann Video: https://www.youtube.com/watch?v=fZ8sg7VN5ps&t=2sjoin the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro2:21 - Too Much Monetization of Content13:25 - Brett Kollmann: The Future of Sports YouTube31:57 - BDGE Combine Understandings39:59 - Product Trivia Launchthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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59
The Astronomical Rise of Sketch
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI00:00:00 - Intro00:00:41 - The Rise of Sketch00:16:30 - TikTok Creativity Beta Goes Away00:28:44 - Big Content Struggles00:40:11 - BDGE Live Eventsthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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58
I Get Asked The Same 10 Questions by Every College Kid
0:00 - its rude to skip introductions0:26 - How do you get started in content creation?3:34 - What advice do you have for someone trying to find their niche? 5:10 - What were the biggest challenges you faced starting out and how did you overcome them?8:30 - What are some things that an early content creator should try to avoid?10:41 - How do you come up with content ideas and maintain/promote creativity throughout the process?13:07 - How do you begin the process of monetizing your content and what strategies do you find most effective for generating income?15:31 - How do you decide what platform to start out on?18:31 - Do you think it's ok to post the same short form content across multiple platforms?20:40 - What software/hardware is necessary for creators who are just starting out?22:54 - Outro Camera Videos:camera video link 1: https://ytube.io/3qmDcamera video link 2: https://ytube.io/3qmE join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman,how to start making content,how to start making youtube videos,how to start making tiktoks,how to start making tiktok videos,what do i need to start making youtube videos)
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57
Reacting to 2024 Creator Economy Predictions
Reacting to Courtney Johnson's (https://bityl.co/OLMS) 2024 Social Media Predictions1:05 - In-House Personal Brands OVER Influencers6:50 - Content Series OVER One-Off Content8:40 - Link in Bio OVER Landing Pages11:55 - Private Groups OVER Top of Funnel13:35 - Sneaky Social Media SEO15:15 - Strategic Content Distribution & Content Curationjoin the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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56
4 Common Traits of Every Creator Whose "Made It"
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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55
Everything that Happened in 2023 - The Good, the Money and the Ugly
0:00 - its rude to skip introductions0:24 - biggest Ws10:13 - biggest Ls14:30 - social media growth16:39 - best & worst NFL/fantasy takes18:00 - favorite content creators21:20 - favorite newsletters22:15 - favorite podcast episode22:42 - favorite products (hardware)24:15 - favorite products (software)25:54 - best marg26:00 - favorite new hobby27:20 - favorite tv shows27:45 - favorite movies28:22 - favorite new band/artistjoin the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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54
Livestreamer Goes 37 Straight Hours and Gains 70K Subscribers
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro0:37 - Moving into the new office!3:56 - Best practices for setting goals in 202419:08 - In 2024, beginning creators should focus on one singular platform25:42 - What you can learn from Jersey Jerry's 37-hour stream36:56 - Why doesn't YouTube have a collaboration feature?39:46 - Snapback Sports Investor Update45:35 - OutroJack's Newsletter: https://jacksettleman.beehiiv.com/this video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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53
BDGE's CTO Talks About the Importance of Content x Product
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro2:51 - JL Garofalo background and defining product7:24 - The difference in being intentional with product and content10:39 - YouTube is the only channel where you need to separate content12:20 - If you knew for sure your content would be successful in 10 years, what kind of content would you make?20:56 - Advice for a content creator trying to find that pull towards what will make them happy and successful24:57 - Combining the self-awareness of what you like with disregard for the judgement of external people34:00 - OutroJL Garofalo on Twitter: https://twitter.com/FYFJohnLukethis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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52
The BIGGEST Mistakes Content Creators Make When Starting Out
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro0:36 - How to spend the first $10K you make?9:39 - How to handle making content about completely separate niches?16:16 - What is a good beginner editing software?19:13 - What was the hardest point in your early career?this video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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51
Creator Economy Predictions: YouTube Takes Over TV, Apple VR Headset and The Future of Creator Funds
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro1:21 - YouTube will take over TV4:10 - Investment money will move into backing creators6:39 - Companies will hire in-house creators11:59 - Creators will move away from the solo journey14:16 - Creators will combine for shared office spaces16:27 - How many subs will Big Content have a year from now?17:23 - Creators will hire someone tech focused on their team21:54 - A live shopper will become an a-list celebrity29:21 - AI isn't going to impact creators much this year30:04 - The Apple VR Headset will be most impactful technology36:14 - Patents and plagiarism for content creation will become a thing39:22 - The most successful social platform already exists, Reddit46:56 - Creators will focus on a singular platform49:55 - How will creator funds look in the futurethis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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50
Understanding YouTube Analytics, Kevin Fitzgibbons, and The Cost of Selling Out
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro3:44 - Does Kevin Fitzgibbons’ firing give him more leverage?8:44 - Understanding YouTube analytics18:51 - How much time you can expect to put into your content on the way to full-time creation25:56 - Can selling out be good business?39:42 - Outro41:36 - Is there a number you’d sell out for?this video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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49
Drafting Social Media Features, Turning Virality into Followers & Pros/Cons of YouTube Camp for Kids
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro0:58 - Social media features draft21:44 - How to turn a viral video into a steady following34:48 - Sports Illustrated using AI writers to fool readers38:55 - How to use AI to help your content creation41:02 - What is it about food that works with any type of content44:12 - Is YouTube camp for kids a good or bad thing?this video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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48
Thumbnail Mistakes You're Making That Kill Your Video Views
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro0:26 - Process of getting a promo code with ESPN BET9:27 - Maximizing thumbnails and titles on YouTube17:14 - 4 tweet masterclass on making better thumbnails24:10 - The key to Snapback Sports new YouTube channel37:42 - Barstool will never broadcast a live sporting event again42:21 - Is it the NFL's responsibility to showcase smaller creators?49:15 - Friday Beers launches Friday Beers53:44 - Outrothis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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47
Why You Shouldn't Be Scared to Make Your 1st YouTube Video
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - It's rude to skip introductions0:36 - How to partner with businesses to secure promo code promotions8:24 - Why you shouldn't be scared to make your first YouTube video19:41 - What are the best and worst day of the week21:08 - What's the biggest thing you overcame as a content creator/brand owner that other people can learn fromthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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46
Jack Officially Scraps his 600,000 Subscriber YouTube Channel
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Intro0:20 - Marlon Humphrey is wondering why Punch Line isn't the #1 podcast yet5:18 - Why sunsetting Snapback Sports YouTube channel with 600k subscribers makes sense13:06 - As Jay-Z says, if you're making content, it has to mean something15:59 - Don't underestimate how impactful content can be19:42 - This is what Jack wants to see in other people's content29:18 - Interviewing Big Content's new podcast producer54:40 - Outrothis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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45
In 10 Years, Millions of Freelance Content Creators Will Exist
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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44
Comment sections are a mean, mean place
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI0:00 - Jack is being used by Snapchat to solicit brands to partner with its creators. The BDGE playbook for lasting brand partnerships and revenue growth. Creators promote other creators via reciprocal advertising.20:14 - Little political discussion on the Hamas attacks. Furthering the discourse on when a creator needs to speak out.32:36 - Marlon's first game back and handling the podcast after a wild game-ending play. Dealing with comments sections that never have full context on anything. Nick reading his hateful comments from fans as punishment.this video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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43
Mr. Beast has just RESET the creator economy.
0:00-8:36: Mr Beast has secured a sponsorship on the Charlotte Hornets NBA jerseys...8:37-17:49: Nick and Jack have agreed to terms on a new, joint office space in NYC - what their plans are for it and what they think it can become17:50-28:44: How to literally get your foot in the door at the media company of your choice.28:45-38:20: Nick and Jack discuss how difficult it is to actually become a full-time creator in today's landscape, and it might not be as hard as you think.38:20-46:11 Q&Ajoin the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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42
Contract Negotiations - Building a Personal Brand Gives You CRAZY Leverage
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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41
BDGE Hired a CTO and we're going to take over the world.
0:00 - 4:00: Fantasy Football Rants not on a fantasy football podcast4:00 - 15:15: creating content for the viewers. discussing how to adapt the formatting of content to benefit the viewers most. Also getting iterative feedback in real time as content is published from the audience to lean into the audiences strength. YouTube AB thumbnail testing15:15 - 25:10: Big media stealing small media employees. Benefits of growing a personal brand vs attaching oneself to a big brand name25:10 - 29:40: Thought experiment on how one 30 second prime time football ad can hire the entire BDGE team to do nonstop work for 2 years.29:40 - 37:20: The routines between BDGE and SnapBack sports as prime football season for content is underway. Creative content in offseason vs mandatory structured content in season.37:20 - 44:57: Hiring a YouTube consultant and experimenting with new YouTube channels. How the YouTube shorts vs long form algorithm can boost or hinder viewer growth. Delivering value in the beginning of videos to capture the 99.9% that leave after the first few minutes.44:57 - BDGE New Hire of CTO will bolster the product suite of BDGE into new heights. Also the past hindrances of working with technical visionaries and how to hire the right people to get the vision put into reality.join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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Nick Talks About Biggest Lessons Learned Turning 30
0:00 - life lessons and nicks quest for greatness in others15:00 - evolution of technology and content disseminations (what’s the next phone? Possibly VR)23:00 - twitter and platform growth/user experience (the For You trap) for you Jack is against nick is very much for. It could be a way for the lesser content creators to be discovered.28:00 - Nicky Leaks 2.0 johnathan Taylor scoop VERY confidential29:00 - Punchline with marlon Humphrey launch and SnapBack YouTube strategy retrospective, how inorganic big creators post information41:00 - Jacks interview with that blonde chick about the creator economy. Investors in creators invested in bad business and are mad about their decisions so they point the blame on the creator. Nick gets asked the question, gives ultra-intelligent answer as to how investing works and how it specifically works for the content creation game, and how it evades the laws of traditional economics.47:00 - end of big content therapy session bc nick made it seem like he didn’t want to do it anymoreIf you need me to go deeper and granular I canjoin the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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39
Nick and Jack are making the first TikTok House in NYC
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrINick and Jack are making the first TikTok House in NYCthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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How to Strategically Turn YouTube Videos into TikToks
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIHow to Strategically Turn YouTube Videos into TikToksthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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37
Dave Portnoy Buys Barstool Back for $1 | Underdog Fantasy vs Draftkings
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIDave Portnoy Gets Barstool back for $1. Penn buys access to ESPN Betthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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36
We Make 15x More By Selling a Product than from YouTube or Tiktok
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman,how to make money on youtube,how to make money on tiktok,youtube google adsense,how much do youtubers make,how much money do tiktokers make,how much do tiktokers make,how much money do youtubers make)
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35
We Have NEVER Seen Growth Like this on a YouTube Channel
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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34
Legacy Media like ESPN is Dying Thanks to Personal Brands Thriving
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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Content Creators are Ruining Their Brand with Ads
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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32
Our New YouTube Channel Grew 4,000 Subs in 3 Weeks. But how?
BDGE's new NFL Trivia YouTube Channel is going bonkers - gaining over 4,000 subscribers in about a monthjoin the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman,bdge trivia,nfl trivia,bdge nfl trivia,bdge tiktok trivia,bdge football trivia,bdge tiktok)
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31
The Art of Monetizing Your Online Audience (with real-world examples)
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIsignup for snapback superfam: https://whop.com/Snapbacksports/this video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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30
Content Creators that Virtue Signal Make Me Sick!!
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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How Content Creators Can Successfully Get Through a Down Economy
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIHow Content Creators Can Successfully Get Through a Down Economythis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman,content creator,becoming a youtuber,becoming a tiktoker,how to become a youtuber 2023,how to get paid by youtube,digital marketing,what is digital marketing,marketing 101,marketing strategies)
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Getting Brands to Sponsor Your Live Events (Twitter Spaces Q&A)
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIAdvice for Aspiring Content Creators that Work 40+ Hours per Weekthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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Advice for Aspiring Content Creators Working 40+ Hours per Week
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIAdvice for Aspiring Content Creators that Work 40+ Hours per Weekthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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26
To get paid more as a content creator, get paid less first
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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25
I am losing sponsorship money because I'm unprofessional?
Question 1 - 0:00 - Do you worry people think you and your brand are unprofessional or did you build it that way. I can see it being relatable and unappealing at the same time.Question 2 - 6:55 - What’s the best unconventional advice you’ve ever received?Question 3 - 10:01 - What do you think, in your opinion, would you say is your best investment? Question 4 - 12:23 - Have you ever had a brand reach out that doesn’t exactly fit with the fantasy content/audience? What do you look for in brands that’s you work with?Question 5 - 14:52 - If you use images of professional athletes for videos or thumbnails, do you have to worry about violating copyrights? Did you have any troubles using them?join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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24
We tested the same video on 2 YouTube Channels, the results were crazy
(written, terribly, by ChatGPT): In this thought-provoking video, we dive into Jack's strategy for creating a dummy YouTube channel and explore the fascinating world of analytics. We compare the performance of two different channels, unraveling the secrets behind their success or lack thereof.But the excitement doesn't end there! Join us as we embark on a live negotiation session with "Nick," taking on the role of Mr. Amazon. Jack skillfully pitches what he believes he can bring to the table for TNF (Thursday Night Football), and together, we crunch the numbers to determine a compelling offer.As the discussion progresses, we delve into the landscape of the future, where large media organizations invest in individual content-creator personalities. Discover how this shift will undoubtedly transform the way media deals are negotiated and structured. We even touch upon the intriguing transition of McAfee to ESPN, shedding light on the evolving dynamics between creators and traditional media platforms.Join us for an engaging exploration of YouTube strategies, insightful analytics, and the ever-evolving media landscape. Don't miss this captivating journey that provides a glimpse into the future of content creation and media deals.join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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23
Jack's About to Delete his Youtube Channel with 612,000 Subscribers
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrITrying to Grow a YouTube Channel in 2023 is a Mistakethis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman,how to grow a youtube channel,how to grow a youtube channel fast,how to grow a youtube channel 2023,how to grow a youtube channel fast 2023,how to grow your youtube channel with 0 subscribers_
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22
Trying to Grow a YouTube Channel in 2023 Feels Like a Mistake
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrITrying to Grow a YouTube Channel in 2023 is a Mistakethis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman,how to grow a youtube channel,how to grow a youtube channel fast,how to grow a youtube channel 2023,how to grow a youtube channel fast 2023,how to grow your youtube channel with 0 subscribers)
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21
From Fear to Confidence: The Journey of Starting a Business or YouTube Channel
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIFrom Fear to Confidence: The Journey of Starting a Business or YouTube ChannelThe Truth About Starting a Business or YouTube Channel: What Really Scares Usthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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20
Why Being a Bad Salesperson Means You're a Bad Content Creator
join the big content discord: https://discord.gg/eCfJQWAr4Vfollow nick: https://linktr.ee/nickercolanofollow jack: https://linktr.ee/jacksettlemanwatch Big Content on YouTube: https://bit.ly/3EThtS5listen to Big Content on Apple Podcasts: https://apple.co/3DSihtKlisten to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrIthis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)
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ABOUT THIS SHOW
Jack Settleman, creator of Snapback Sports and Nick Ercolano, creator of BDGE Media Inc. yell about the world of content creation and expose everything that Big Media doesn't want you to know about.
HOSTED BY
Nick Ercolano & Jack Settleman
CATEGORIES
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