Blizzard & Bloom: Insights from the Ice and the Green Scene

Send a textWhat happens when winter professionals gather in the summer heat? Magic, connections, and serious business growth.The Snow & Ice Management Association's annual symposium is just days away, and in this engaging conversation, Martin Tirado shares why "Getting Groovy in Grand Rapids" is the can't-miss industry event of the year. Beyond the impressive equipment displays and educational sessions, the symposium creates a unique ecosystem where professionals of all experience levels exchange knowledge that transforms their operations.As Martin reveals, the business impact can be extraordinary. One attendee arrived with modest expectations and left with a quarter-million dollars in new business—simply from casual conversations on the trade show floor. These organic networking opportunities allow companies to expand their service reach, overcome regional limitations, and build partnerships that elevate the entire industry.The trade show this year showcases cutting-edge innovations that are reshaping winter operations. From AI tools that instantly translate content into dozens of languages to robotics that address workforce challenges, the symposium demonstrates how technology enables companies to work smarter rather than harder. These solutions are particularly appealing to younger professionals entering the field, bringing fresh perspectives to traditional operations.For first-time attendees feeling nervous about what they bring to the table, Martin offers reassuring guidance: come with an open mind, leave fears behind, and focus on finding just three key takeaways. The popular "Snack and Chat" format—featuring table discussions on approximately 50 different topics—creates intimate exchanges where everyone contributes valuable insights, regardless of company size or experience level.Ready to elevate your snow and ice management operation while connecting with North America's most dedicated winter professionals? Join us in Grand Rapids starting June 16th—where learning, camaraderie, and business opportunities come together in an unforgettable week that will transform how you approach your business when the snow finally falls.

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Send a textGreg Thistle, Regional Vice President at SiteOne, brings 25 years of green industry wisdom to this episode, sharing how a curious 21-year-old evolved into a landscape industry leader. His journey reveals the surprising career trajectories available in landscaping—from entry-level positions to executive leadership—challenging the perception that trades offer limited growth compared to college-track careers.The conversation delves into what truly drives success in the modern landscape business: meaningful relationships. Greg unpacks SiteOne's "customer first" philosophy, explaining how being friendly, respectful, and solution-oriented transforms business interactions from transactional to relational. "When our customers win, we win," Greg emphasizes, highlighting how this partnership approach has become even more crucial in today's budget-conscious market where customers need tailored solutions rather than one-size-fits-all proposals.Technology emerges as a critical catalyst for industry evolution. From stone magnets and tree movers that save backs to business management software that elevates professionalism, Greg illustrates how embracing the right tools helps overcome traditional barriers. For an industry where many entrepreneurs lack formal business education, technology now makes sound business decisions possible "without spending 40 hours in a chair." Greg also shares fascinating glimpses into emerging trends, including the shift toward maintenance-friendly landscapes featuring natives and automation, and SiteOne's community outreach efforts that create pathways for future generations. His advice to newcomers? "Be curious about what's out there"—because finding the right position makes this industry "so much fun and rewarding."Tune in to discover how mentorship, customer experience excellence, and strategic technology adoption are transforming the landscape industry into a field ripe with opportunity. Whether you're a seasoned pro or considering a green industry career, Greg's insights will change how you view the business of creating and maintaining beautiful outdoor spaces.

Send a textEver wonder why the people who design our outdoor spaces, build our patios, and maintain our landscapes rarely talk to each other? Angelique Robb did, and she decided to do something about it.The founder of Synkd magazine joins Jay Rotonnelli to share her fascinating journey from petroleum engineering on oil rigs to revolutionizing how outdoor living professionals connect across specialized disciplines. Her unique background gave her perspective on an industry problem hiding in plain sight: fragmentation."We have all these silos," Angelique explains. "Landscape architecture is one, but erosion control is a whole discipline... green infrastructure... there are a lot of linkages, but we have all these different niches." This disconnection prevents professionals from delivering their best work and elevates those rare companies that can provide comprehensive solutions.With 86% of landscape businesses having fewer than nine employees, most struggle to stay innovative while managing daily operations. These small companies rarely have time to attend conferences or research industry advancements. Synced aims to meet these professionals where they are—whether through print publications, digital content, podcasts, or regional events—to facilitate knowledge sharing across disciplines.The conversation highlights how COVID accelerated consumer interest in outdoor living, creating opportunities for professionals who understand the difference between customer service and customer experience. "Now we talk about customer experience more than customer service because they're two different things," Jay notes. This evolution requires breaking down walls between specialists to deliver cohesive outdoor environments.Angelique shares exciting news about Synkd's expansion plans, including events in New Orleans and Scottsdale in 2026, and invites listeners to connect directly with feedback about what would best serve their professional development. After all, as she puts it, "If we don't force ourselves together, we'll never come together naturally."Ready to expand your professional network beyond your specialty? Connect with Angelique on LinkedIn or visit synkd.io to join a movement that's elevating the entire outdoor living industry through cross-disciplinary collaboration.

Send a textThe relationship between landscapers and plant suppliers forms the backbone of successful outdoor projects—yet few understand the complex forecasting, growing processes, and industry knowledge required to bring the right plants to the right place at the right time.Donnie Piccarello from Pearson Nurseries brings decades of horticultural wisdom to this enlightening conversation about what's happening in the nursery business today. With candid insights about post-pandemic plant availability challenges and thoughtful perspective on sustainability trends, Donnie articulates how the five-to-eight year growing cycle for many landscape specimens means today's planting decisions impact availability far into the future.The discussion explores the delicate balance between trending native plant enthusiasm and practical applications, with Donnie offering nuanced thoughts on when and where sustainability practices make the most sense. "You can't take and flip the switch quickly," he explains when discussing landscape transitions, emphasizing that contextual plant selection trumps rigid adherence to any single approach. His passion for stewartia as an underutilized landscape tree reveals both his deep plant knowledge and eye for design potential.Perhaps most valuable for landscape professionals is Donnie's advice on securing plant material in an increasingly competitive market. His recommendation to communicate needs early—even during winter months—could save countless headaches during busy seasons. "It's all level of trust," he emphasizes, describing the collaborative relationship between nurseries, designers, and installers that leads to successful projects.Whether you're planning a major landscape installation, curious about plant trends for 2025, or interested in the behind-the-scenes reality of plant production, this conversation offers essential insights from someone whose family business continues to shape Northeast landscapes. Subscribe now and join us next week when Greg from SiteOne brings his industry perspective to the show!

Send a textMara Robinson's journey from entomology student to accomplished landscape designer reveals how finding your true calling can transform not just your career, but your entire approach to life. In this fascinating conversation, Mara shares how a chance encounter with architectural models in college led her to discover landscape architecture – a perfect blend of art, science, horticulture, and human psychology that immediately captivated her imagination.What truly sets Mara apart is her commitment to the full project lifecycle. Rather than simply creating designs and walking away, she remains deeply involved through implementation, ensuring her vision comes to life exactly as planned. This approach creates tremendous value for both clients and contractors, maintaining clear communication channels throughout often complex projects. "I've made this connection with these clients and I am going to take them through the process," she explains, highlighting the relationship-based foundation of her business.Mara's design philosophy centers on creating "the dream" before addressing practical constraints – fully exploring possibilities before determining how to phase implementation or make budget-conscious adjustments. This approach prevents clients from making shortsighted decisions that might cost more later, such as failing to install infrastructure for future elements while a site is already under construction.Technology has revolutionized Mara's work, with 3D modeling now allowing clients to visualize their future landscapes from multiple perspectives. "Now the client can actually see what I see," she explains, eliminating the uncertainty that once required tremendous trust. However, she remains convinced that successful landscape design ultimately comes down to understanding people – their needs, lifestyles, and how they'll interact with their environment. The most rewarding moments come when clients send photos of themselves enjoying their transformed spaces, proof that well-designed landscapes become the backdrop for life's most meaningful experiences.Ready to transform your outdoor space? Connect with experienced landscape designers who understand that great design begins with listening to your dreams and needs. Your perfect landscape is waiting to be discovered.

Send a textBrian Horn, editor-in-chief of Lawn and Landscape magazine, explores how the landscaping industry is evolving through private equity investment, technological advancements, and professional development opportunities.• Labor remains the top challenge, with companies focused on creating clear career ladders for advancement• Private equity investment continues to transform the industry with consistent mergers and acquisitions• Technology adoption accelerating with battery-powered equipment potentially replacing gas within five years• Autonomous mowers gaining traction, especially in residential applications through "robots as a service" models• Industry consolidation creating larger companies, with the Top 100 threshold now around $38-39 million• Companies fostering employee engagement through recognition programs and cultivating fun workplace cultures• Upcoming industry events include the Business Builder Summit in Nashville and Technology Conference in Las Vegas• Landscaping industry particularly collaborative, with professionals openly sharing ideas and best practicesFor more information, contact Brian at [email protected] or visit lawnandlandscape.com.

Send a textJeremy Kirkham shares his 20+ year journey in the snow and ice management industry, from starting with a small landscape company to his current role at Clinntar Commercial Services where he's pioneering liquid applications and leadership development.• Started in the industry over 20 years ago, buying his first plow truck without telling his pregnant wife• Joined Clintar Commercial Services after being recruited to run a 34-acre campus contract• Prioritizes hands-on leadership and knowledge sharing between team members regardless of experience level• Implemented liquid applications at Clintar, using approximately 9,000 gallons throughout the winter season• Emphasizes the importance of educating clients and team members about new technologies and methods• Discusses Clintar's commitment to training through Landscape Ontario certifications and internal programs• Highlights the company's sustainability initiatives including three Ford Lightning electric trucks• Addresses economic challenges including rising equipment costs and exchange rate issues with U.S. suppliers• Recommends newcomers join industry organizations and build their professional network on LinkedIn• Reminds listeners that snow professionals are "the first responders for the first responders"To connect with Jeremy, find him on LinkedIn as Jeremy Kirkham, on Instagram @jkirkham78, or email [email protected].

Send a textDiscover the evolving world of lawn care through the eyes of an industry expert who's navigating environmental regulations while delivering results that keep properties lush and healthy. Chris Galluzzo, Director of Account Management at Mainly Grass, pulls back the curtain on what truly makes lawns thrive – and it's not what most people think.The conversation challenges common misconceptions about lawn care, revealing why the health of your soil matters more than what you're putting on top of it. Chris shares how his company conducts detailed soil analyses to address the root causes of lawn problems rather than simply treating symptoms, a practice that's becoming increasingly important as towns across the Northeast implement stricter environmental ordinances.For landscape contractors, this episode offers valuable perspective on the complexities of lawn care services. While adding fertilization to your service lineup might seem like an easy profit center, Chris explains why many contractors end up overwhelmed by the specialized knowledge required. He outlines how partnerships with dedicated lawn care companies can create win-win scenarios where everyone's expertise is maximized.Technology is changing this traditional industry, with AI already being implemented to improve customer service and property analysis. Yet despite these advances, both Chris and host Jay Rotonnelli agree that the human element remains irreplaceable – especially when problems arise and quick, knowledgeable responses are needed.Whether you're a landscape professional looking to improve your service offerings or a property owner wanting to understand what's really happening with your lawn, this conversation provides practical insights on communication, education, and collaboration that lead to healthier, more sustainable landscapes. Ready to look beyond the surface and understand what makes great lawn care work? This episode is your perfect starting point.

Send a textDavid Gallagher takes us on a compelling journey through his 30-year career in snow and ice management, from his humble beginnings with a shovel at age 13 to becoming a pivotal figure in shaping national industry standards. With candid storytelling and deep expertise, he reveals the three archetypes of snow professionals and how this categorization affects business approaches and personal satisfaction within the field.The heart of our conversation explores the critical work happening through the SIMA Foundation—the charitable arm of the Snow & Ice Management Association that's transforming the industry through research, education, and advocacy. Unlike its parent organization, the Foundation's 501(c)(3) status allows for tax-deductible contributions that fund vital research projects establishing scientific benchmarks for everything from salt application rates to operational best practices. This proactive approach helps contractors improve their businesses while heading off potentially problematic government regulations.Gallagher speaks passionately about the liability challenges facing snow contractors, who often shoulder disproportionate responsibility for slip-and-fall incidents regardless of circumstances. Through SIMA's legislative efforts, progress is being made at state levels to create more equitable standards that protect both public safety and contractor viability. He articulates a balanced perspective that acknowledges contractor responsibility while recognizing the impossibility of creating completely risk-free environments during winter weather events.Whether you run a single-truck operation or manage hundreds of pieces of equipment, this episode offers invaluable insights into how industry engagement can transform your business. Gallagher emphasizes that merely paying membership dues isn't enough—active participation in education, committees and industry events is what drives true professional growth. The Alan Steinman Scholarship program represents this commitment to bringing new voices into the community, supporting first-time attendees at SIMA events and continuing the legacy of industry mentorship.Ready to contribute to the advancement of your industry or access resources that could transform your snow management operation? Visit sima.org and click on the Foundation link, or connect directly with David Gallagher through LinkedIn or Facebook to learn how you can get involved.

Send a textWhat happens when someone with 42 years in the landscape industry decides to tackle America's skilled trade shortage head-on? Russ Marsan joins us to share his remarkable journey from grinding stumps on the North Shore of Massachusetts to becoming a leading advocate for trade education in Vermont.Russ takes us through his winding career path – from struggling student to successful business owner – revealing how each seemingly unrelated job actually built the foundation for his future. "While I thought I was taking five years off trying to find myself, I was just building knowledge I could carry forward," he reflects, offering a powerful perspective for anyone questioning their non-traditional career journey.The conversation shifts to a critical industry challenge: attracting new talent to replace retiring tradespeople. Russ details his involvement with the "Bring Back the Trades" initiative and the upcoming Vermont event on May 20th at Castleton University. This innovative approach brings students, parents, and industry professionals together in an interactive environment where young people can discover career possibilities they might never otherwise encounter.Perhaps most compelling is Russ's insight on breaking down barriers to trade careers. From eliminating the stigma of trade education to ensuring parents understand these viable career paths, he offers practical wisdom on rebuilding America's skilled workforce. His collaborative philosophy – "the tide rises all boats" – represents a refreshing approach to industry challenges that benefits everyone.Ready to join the movement to revitalize trade education? Visit bringbackthetrades.org to learn how you can get involved, or connect with Russ directly at [email protected].

Send a textIn this episode of Blizzard and Bloom, Jay Rotonnelli and Dean Outhouse discuss the complexities of snow management, emphasizing the unpredictable nature of weather, the importance of industry involvement, and effective client communication. Dean shares insights on the New Hampshire Green Snow Pro certification, the necessity of thorough documentation, and the ongoing preparation for the next season. The conversation also highlights the value of humor in the workplace to alleviate stress during challenging times.

Send a textImmigration attorney Megan Kirchner pulls back the curtain on one of the most valuable yet misunderstood tools available to landscaping, snow removal, and seasonal service businesses facing labor shortages. The H-2B visa program offers a legal pathway to temporary foreign workers, but navigating this complex system requires specialized knowledge and careful planning.Kirchner dismantles the persistent myth that H-2B workers represent "cheap labor," explaining that employers must pay government-determined prevailing wages that often exceed what they pay American workers. Add in travel costs, legal fees, and bureaucratic hurdles, and it's clear this program represents a significant investment rather than a cost-cutting measure. Yet for companies struggling to find reliable workers, the program proves invaluable for maintaining customer relationships and enabling business growth.The conversation delves into the program's most significant challenge: a statutory cap that hasn't changed since the 1990s despite exponentially growing demand. With only 33,000 visas available per half-year against applications for 140,000+ positions, businesses face a lottery system that introduces tremendous uncertainty into their planning. Kirchner shares strategies for improving approval odds, including timing applications correctly and considering workers from Central American countries who fall under different quota allocations.Most compelling are the stories of how these workers become integrated community members, forming long-term relationships with employers and contributing to local economies. Some businesses have welcomed the same workers for 10-20 years, creating extended family bonds that transcend borders. For many landscape companies facing chronic labor shortages, the H-2B program doesn't just solve staffing problems—it enables them to maintain their businesses rather than selling or retiring due to worker scarcity.Whether you're considering the H-2B program for the first time or looking to optimize your existing application process, this episode provides essential insights from an expert who has helped businesses nationwide navigate this complex but potentially transformative immigration pathway.

Send a textOur conversation with Darci Knowles and Julie Machado highlights the evolving landscape of marketing and the importance of building strong strategic partnerships. We discuss how partnerships can help businesses not only navigate challenges but thrive through intentional marketing strategies.• The journey of Darcy Creative from inception to present • The significance of consistency in branding and messaging • Importance of strategic marketing in revenue generation • How creative strategies can enhance community engagement • The role of recruitment in establishing brand culture • Insights on the balance between creativity and strategy in marketing campaigns If you're looking to elevate your brand and storytelling strategy, be sure to check out Darci Creative’s services at darcicreative.com.

Send a textJoin us for an enriching conversation with Mike Skeats, a Senior Landscape Sales Professional at Piscataqua Landscaping, as we explore the ins and outs of building relationships in the landscaping industry. This episode dives deep into the significance of transforming transactional sales tactics into meaningful, long-term relationships with clients. Mike shares his personal journey in the landscape sector, shedding light on how genuine understanding and listening have become essential tools in his sales approach.Listeners will gain insightful strategies on managing client relationships, prioritizing emotional connections over mere transactions. Whether you're looking to enhance your skills in landscaping or simply wish to understand the underlying principles of effective sales tactics, this conversation offers universal lessons. Mike discusses the value of collaboration and networking, highlighting how partnerships with other professionals can create win-win situations. The episode emphasizes the importance of a supportive community in enhancing service quality and customer satisfaction.As the industry evolves, Mike urges listeners to be mentors and learners alike, ensuring the next generation is equipped to handle the unique challenges of the landscaping business. The insights shared in this episode have vital implications for success across all business sectors. We invite you to tune in, reflect on your approach to client interactions, and adopt strategies that can help you bloom and prosper in your endeavors. Subscribe and join us on this journey of growth and empowerment!

Send a textIn this conversation, Kevin Battistoni from Hunter Industries shares his journey in the irrigation industry, emphasizing the importance of technology, customer experience, and education. He discusses how the industry has evolved, the need for contractors to embrace new technologies, and the significance of providing exceptional customer service. Kevin also highlights the value of peer learning and collaboration among industry professionals to enhance overall performance and profitability. In this conversation, Kevin Battistoni discusses various aspects of running a successful irrigation business, focusing on the importance of flat rate pricing, company culture, self-awareness in leadership, employee engagement, and the impact of technology and social media. He emphasizes the need for contractors to adapt to modern work-life balance expectations and the value of peer groups for sharing knowledge and best practices. The discussion also highlights the significance of confidence in sales and the necessity of being a solution provider in the industry.

Send a textJoin us for an engaging conversation with Martin Tirado, CEO of SIMA, as we explore the fascinating world of snow and ice management. This episode goes beyond the usual logistical challenges to reveal the creativity and community spirit that fuel the industry. Martin highlights how innovative thinking and teamwork are crucial for overcoming challenges, especially given the recent unprecedented weather patterns.Discover the similarities between snow management and broader business practices, and learn how organizations can adopt a proactive rather than reactive approach to their services. From discussing the pivotal role snow management plays in ensuring community safety to exploring the evolution of industry standards and practices, this episode shines a light on an often-overlooked sector.Join us as we delve into the importance of collaboration and knowledge sharing among professionals, emphasizing how community engagement leads to better practices and personal growth. Whether you're seeking insights into the snow and ice management industry or looking for broader lessons in professional development, this episode is sure to inspire innovative thinking. Be sure to subscribe, share, and leave a review!

Send a textDive into the debut episode of "Blizzard and Bloom," hosted by Jay Rotonnelli, where we explore resilience and growth in the ever-challenging landscape of entrepreneurship. From blizzards to blooms, this podcast navigates the realities of the business world, emphasizing the importance of sharing authentic stories that reveal both the highs and lows of professional journeys. Jay draws on his 36 years of experience in the snow removal and landscaping industries to ground discussions in real-world examples. Listeners can look forward to engaging narratives filled with humor, lessons learned, and valuable insights on how to navigate industry challenges. We delve into the need for strategic planning and adaptability while celebrating the power of community and friendship in business. Whether you’re a seasoned professional or just starting, the stories shared here resonate with anyone passionate about growth and resilience.Join us on this journey as we uncover the gritty realities behind business success. Stay tuned for future episodes filled with expert insights and captivating discussions on topics ranging from leadership development to innovative business strategies. Don't forget to subscribe and share with your network to keep the community thriving!