PODCAST · business
Blue Collar StartUp
by Michael Nelson
Our Mission is Simple: To facilitate the growth and development of Blue Collar businesses. We will showcase REAL Blue Collar businesses in interviews, and use these stories to help educate and empower the next generation of trades workers to become Blue Collar business owners.
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125
Define the Problem, Fix the Fire | Blue Collar StartUp #127
In episode 127 of Blue Collar StartUp, hosts Michael Nelson and Derek Foster sit down with Bill Tansey to discuss bringing structure to a chaotic business and defining the real root of your operational fires. They dive into the critical differences between just being busy and actually being productive, and how to know when wearing every hat becomes a liability instead of a hustle.You can connect with Bill Tansey Jr. on LinkedIn, visit his website at theopexshop.com, or email him directly at [email protected]:00 Introduction & Welcome 2:49 Introducing Bill Tansey & The OpEx Shop 5:02 What to do when "everything feels like it's on fire" 7:35 Defining the performance gap in your business 10:22 The importance of proper problem definition 12:56 Common examples of small business chaos 14:00 When does wearing every hat become a liability? 16:13 Quantifying the risk of doing everything yourself 18:34 Are you running a business or being self-employed? 20:57 The 3 types of motion: Rotation, Vibration, Translation 23:43 Moving things from point A to point B 26:18 Falling out of your personal operating system 28:40 The "Automate or Delegate" mindset 31:20 Bringing structure to a company with none 33:41 Setting success metrics for standard roles 36:42 The biggest mistake owners make when getting organized 39:49 Leading your team vs. doing the work yourself 43:41 Where to find Bill Tansey 45:20 Wrapping up the main episode
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124
Simple Marketing for Blue Collar Businesses | Blue Collar StartUp #126
In episode 126 of Blue Collar StartUp, Derek and Mike break down what marketing actually looks like when you’re starting a blue-collar business, from building a simple website to leveraging personal social media for real leads. Listen in as they discuss what’s worth your time, what’s a waste of money, and how to grow your visibility without overcomplicating the process.For exclusive content, bonus segments, and deeper dives, check out the Blue Collar StartUp Patreon. https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Intro and welcome2:37 New episode formats and updates5:14 Kicking off the marketing conversation7:32 Why a simple website matters first9:58 Avoiding common beginner marketing mistakes12:26 Google Business Profile importance14:52 Setting up email and basic infrastructure17:18 Why personal social media beats business pages19:44 The reality of Facebook reach22:10 Choosing the right platforms24:36 Understanding your target audience27:02 Social media strategy pitfalls29:28 Transition into AI and marketing changes31:54 How AI is impacting search and discovery34:20 Adapting to new marketing trends36:46 Simplifying your overall strategy40:12 Key takeaways for business owners47:11 Episode wrap-up
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123
Building the Future of Concrete with Sarah Patrie | Blue Collar StartUp #125
In episode 125 of Blue Collar StartUp, guest host Stacy Spector sits down with Sarah Patrie to explore her journey from growing up in a construction family to becoming Executive Director of PCI Northeast, highlighting the power of mentorship, industry involvement, and embracing nontraditional career paths. They dive into workforce development, innovation in concrete, and the critical role of relationships and associations in long-term success in the trades.You can find Sarah Patrie and learn more about PCI Northeast at pci.org and by following her on LinkedIn.Discover more in-depth trades business insights and exclusive Patreon-only segments by subscribing to our Patreon for just $5/month.https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Intro to Women in Trades format2:40 Meet Sarah Patrie5:20 Growing up in construction8:00 Discovering engineering and BOCES impact10:40 Clarkson decision and education path13:20 First role at D.A. Collins16:00 Early career challenges and mindset18:40 Transition into AGC21:20 Policy, advocacy, and DC experience24:00 Power of networking in trades26:40 Moving into PCI Northeast29:20 Workforce development challenges32:00 Educating the next generation34:40 Telling the story of construction37:20 Passion for the industry40:00 Lightning round and personality42:30 Wrap-up and key takeaways44:55 End of episode
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122
Real Leadership Lessons for the Trades with Codey Gandy | Blue Collar StartUp #124
In episode 124 of Blue Collar StartUp, hosts Mike and Derek chat with Codey Gandy of Echelon Front as he breaks down what real leadership looks like in the trades, and why most people get it wrong. From extreme ownership to building strong relationships, this conversation is packed with practical insights for anyone looking to grow a team or business.You can find Codey Gandy and learn more about his work at Echelon Front on their website at echelonfront.com or connect with him on Instagram @codey.gandy.For exclusive content and deeper blue-collar insights, subscribe to our Patreon. https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Intro and welcome2:00 Mission behind the show and scholarships4:10 Introducing Codey Gandy4:40 Codey’s background and Echelon Front overview6:00 Experiential leadership training explained7:30 Why stress reveals true leadership traits9:00 The problem with traditional training10:30 Sustainability and long-term leadership growth11:30 What “extreme ownership” actually means13:00 Leadership vs authority14:30 Applying ownership as an employee16:00 Real impact of extreme ownership in business17:30 Fixing underperforming team members19:00 Why relationships matter in leadership21:00 Transitioning from worker to leader23:00 Why most leaders are set up to fail25:00 Learning leadership before promotion30:00 Leadership applications40:00 Advanced leadership mindset shifts48:00 Final thoughts and shift to Patreon segment
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121
Perfection, Processes & Growth at Lazzaro’s Autobody | Blue Collar StartUp #123
In episode 123 of Blue Collar Startup, host Derek Foster welcomes back guest Josh Jewett for an in-depth conversation on his path from a Hudson Valley Community College auto-body student to owning Lazzaro’s Autobody and acquiring a second shop in Saratoga—all within six months. Josh shares hard-won lessons on perfectionism, implementing shop processes, mentoring his team, continuing education, and the mindset required to scale a blue-collar business. Connect with Josh by emailing him at [email protected] and check out Lazzaro’s Autobody in Green Island and Saratoga Springs, New York, or on their website at lazzarosautobody.com.Subscribe to our Patreon for a full bonus Q&A with Josh and exclusive Blue Collar insights after every episode. https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink00:00 Welcome to Blue Collar Startup 00:29 New episode formats, sponsors & Patreon reminder 03:28 Introducing returning guest Josh Jewett04:21 Josh’s early spark for cars and Hudson Valley Community College 08:09 From technician to business owner: when the goal shifted 09:58 The perfectionist mindset that drives Josh 12:32 Advice for young tradespeople: self-education & YouTube 18:31 Owning Lazzaro’s Autobody – one year in 20:27 Taking over a 50-year shop: first-year challenges & observation 24:43 Creating & rolling out new processes with the team 29:33 How processes built culture & staff retention 32:29 What Josh looks for when hiring today 35:06 iCar training, continuing education & staying sharp 38:54 Future vision: becoming the go-to shop for anything on wheels 41:42 How Josh bought a second shop in Saratoga in just six months 42:08 Introducing Patreon exclusive segment, and episode closure
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120
The Pivot That Revolutionized Shepherd Communication & Security | Blue Collar StartUp #122
In episode 122 of Blue Collar StartUp, hosts Michael Nelson and Derek Foster sit down with Richard Ruzzo, who shares how he built Shepherd Communication & Security from a small telecom contracting operation into a growing commercial security company by refocusing the business, embracing enterprise thinking, and betting on the right people. He talks about losing a major revenue stream, rebuilding from the ground up, and the lessons every trade business owner should learn.You can learn more about Richard Ruzzo and Shepherd Communication & Security at shepherdcny.com.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://www.patreon.com/c/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Intro0:15 Welcome to Blue Collar StartUp1:04 Business owner group therapy2:15 Help us grow the show4:28 Patreon and business growth insights5:36 Introducing Richard Ruzzo6:14 What Shepherd Communication & Security does8:03 Why security and low-voltage work is still a trade11:58 Growing the company to 34 employees13:11 Why trades can outperform traditional college paths16:13 The garage business that sparked the idea17:28 Landing their first telecom contract18:36 Building the Shepherd brand19:30 Why relying on one client is dangerous20:45 Lifestyle business vs enterprise business23:03 Rethinking the entire company strategy24:38 Losing a major revenue stream27:06 The people who helped transform the company32:00 Landing a project 10x bigger than anything before35:06 How Shepherd decides which services to offer41:57 Why security matters more than ever today43:00 Final thoughts and where to find Shepherd
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119
30 Years of Building Luxury: Jim Sasko's Journey with Teakwood | Blue Collar StartUp #121
In episode 121 of Blue Collar StartUp, hosts Mike Nelson and Derek Foster sit down with Jim Sasko, founder and president of Teakwood Builders, to discuss his 30-year journey from a hands-on 26-year-old carpenter to leading a premier design-build firm specializing in luxury homes. Jim shares hard-earned lessons on saying no, building strong company culture, and focusing on exceptional client experiences and team development.Connect with Jim Sasko and Teakwood Builders at teakwoodbuilders.com, or find Jim on LinkedIn.Discover more in-depth trades business insights and exclusive Patreon-only segments by subscribing to our Patreon for just $5/month.https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Intro and welcome to Blue Collar StartUp0:40 Shoutout to sponsors1:25 Introducing guest Jim Sasko and Teakwood Builders overview2:00 Explaining design-build remodeling and luxury custom building3:45 Celebrating 30 years in business and Jim's origin story5:00 Early hands-on days, learning the craft, and organic growth7:30 Transitioning from fieldwork to project management and scaling9:20 Evolving from general remodeling to luxury-level projects organically11:50 Lessons learned from overcommitting14:00 Knowing when to say no to projects16:30 Building a true "company" vs. personal business19:00 Implementing systems, processes, EOS, and leadership team development22:30 Proving the systems work24:50 Material/labor price escalation and long sales cycles27:00 Overcoming staffing hurdles in recent years30:00 Upside-down org chart and production-first mindset33:30 Secrets to long-term employee retention36:00 How to connect with Jim and Teakwood
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118
Discipline, Leadership & Building a 100-Year Company | Blue Collar StartUp #120
In this episode of Blue Collar StartUp, Mike sits down with Rick Engelhardt of Peckham Industries to talk about discipline, leadership, safety culture, and what it takes to help drive a 100-year-old construction company forward. Rick shares how consistency, intentional leadership development, and strategic focus directly impact growth and the bottom line.To connect with Rick and learn more about Peckham Industries, visit their website at peckham.com or follow the company on LinkedIn.Make sure to subscribe to our Patreon for exclusive Blue Collar bonus content and exclusive podcast segments.https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:15 Mike welcomes listeners to Blue Collar StartUp0:45 Mike explains he is hosting solo1:07 An overview of the new episode formats 2:54 A reminder to check out the Patreon3:41 Discussing how the show raises money to help kids in trade programs4:05 Shoutouts to current sponsors5:00 Guest Rick Engelhardt is welcomed5:45 Rick discusses his early career6:01 An overview of Peckham Industries' operations7:03 Highlighting Peckham Industries' 100-year anniversary8:21 Rick explains his role as a plant manager10:36 Insight into how architects are pushing the status quo11:53 Rick details his daily routine20:24 How Rick's parents helped instill his discipline and consistency26:13 Bringing in Catamount Consulting to help leaders36:49 Heavy capital investments Peckham has made recently42:47 Rick shares his favorite strategy for breaking down relationship barriers46:11 How listeners can connect with Rick
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117
Building Hospitals and Building Careers with William Day | Blue Collar StartUp #119
In episode 119 of Blue Collar StartUp, hosts Michael Nelson and Derek Foster sit down with William Day, project manager at Bassett Medical Center in Cooperstown. William returns to the show to break down his transition from field construction to owner’s project manager for a regional healthcare network, overseeing capital projects across multiple hospitals. From high-end builds to fast-track commercial projects, he shares how every stop in his career sharpened his leadership and commitment to quality.Connect with William Day on his LinkedIn or learn more about Bassett Medical Center at bassett.org/locations/bassett-medical-center.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Show intro and Derek’s major life update2:15 New episode formats, Patreon, and listener engagement4:10 Sponsors and the tools & tuition mission5:13 Introducing William Day and his new role6:30 What an owner’s project manager does in healthcare8:00 Capital planning, compliance, and prioritizing hospital projects9:45 The scale of Bassett Healthcare’s multi-county network11:15 Why hospitals are building in-house construction teams12:30 Bidding process and selecting specialized contractors14:00 Managing surgeons and stakeholders during construction15:45 William’s path: English degree to Marine Corps to construction18:00 Lessons from residential, millwork, and fast-track builds20:00 The trade-off: 90-minute commute vs. family life21:30 Career paths in the trades beyond swinging a hammer23:30 What each job taught him: quality, speed, scale27:30 Teaching construction management and mentoring the next generation32:00 Opportunities inside healthcare facilities (200+ trades roles)38:30 Saying “yes,” figuring it out, and the six-week imaging room turnaround
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116
Processes Your Team Will Actually Follow with Bill Tansey | Blue Collar StartUp #118
In episode 118 of Blue Collar StartUp, Derek and Mike are joined by Bill Tansey Jr. to break down why systems and documented processes are the difference between a business that grows smoothly and one that constantly feels stuck in chaos. From SOPs and accountability to building repeatable success, we cover how structure actually creates freedom for owners and teams.Learn more about Bill and the OpEx Shop and connect with him at theopexshop.com.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Introduction and why process matters2:28 The chaos stage most businesses hit when growing5:04 What “operational excellence” actually means7:22 Why SOPs don’t kill culture (they protect it)9:45 The danger of tribal knowledge12:10 What happens when the owner is the system14:38 How to start documenting processes the right way17:06 “Policies vs procedures vs work instructions” explained19:34 The simplest way to identify what to systemize first22:05 Training employees without constant hand-holding24:46 How to get buy-in from the team27:18 Why accountability is impossible without clarity30:02 What scaling looks like when processes are in place32:44 Common mistakes when building SOPs35:20 Tools and formats that actually work37:48 How a process creates freedom for leadership40:15 Advice for business owners starting from scratch42:10 Wrap-up and final takeaway
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115
Scaling Your Business at the Speed of Cashflow | Blue Collar StartUp #117
In episode 117 of Blue Collar StartUp, Mike Nelson and Derek Foster break down the pros and cons of scaling your business using cashflow versus debt, including trade lines, loans, and credit cards. They also discuss how to think through major purchases like equipment, overhead, and hiring so you don’t overextend yourself chasing growth.Subscribe to our Patreon for exclusive Blue Collar bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Introduction0:15 Welcome to Blue Collar StartUp0:40 Mike talks about adversity-filled business owner mornings1:36 Taking Accountability - “Every issue was created by me”2:39 Mike talks about selling pork from his farm3:42 New episode formats and upcoming show plans5:04 What we do on Patreon6:35 Scaling at the speed of cashflow7:05 Derek explains building business credit early8:29 Don’t buy equipment without a plan9:44 Mike shares experience with trade line debt11:53 Renting vs owning equipment discussion14:10 A major company that rented everything for years17:10 Using debt to float payroll while waiting for payment18:58 Keeping overhead low: garage vs big lease mistakes20:26 “Be cheap as possible for as long as possible”25:16 Use debt only if the asset produces returns27:34 “Don’t get excited by the shiny object”28:35 Wrap-up and transition to Patreon
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114
The Biggest Mistakes Contractors Make with Greg Spaun | Blue Collar StartUp #116
In episode 116 of Blue Collar StartUp, Mike and Derek sit down with construction attorney Greg Spaun to break down the legal risks contractors face and why contract details matter just as much as quality work. From “pay if paid” clauses to change orders and paperwork requirements, Greg explains how business owners can protect themselves before problems turn into expensive lawsuits. You can find Greg Spaun at wbgllp.com or email him directly at [email protected] out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Intro and hosts jump in0:15 Welcome to Blue Collar Start Up1:05 Business ownership while sick and falling behind1:49 “Ask the Expert” segment returns2:06 New show formats: roundtables, Women in Trades, interviews3:06 Patreon plug and exclusive content breakdown4:11 Sponsors supporting trade school students5:16 Guest intro: Greg Spaun joins the show6:37 Greg explains his construction-law-only firm8:38 Why delayed/non-payment is so common in construction11:30 Who Greg represents (subs, GCs, owners, insurers)16:22 Trust is declining, contracts are protection17:45 Modified contracts and “turnkey provision” horror story20:29 Litigation vs prevention: why contractors wait too long24:15 Negotiating contracts without losing the job26:23 “Pay if paid” vs “pay when paid” explained30:17 Keeping up with new laws and joining trade associations33:37 Biggest lesson: good work isn’t enough without paperwork37:02 How to contact Greg and closing wrap-up
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113
Why Every Leader Needs a Coach: Catamount Roundtable | Blue Collar StartUp #115
In this episode of Blue Collar StartUp, host Derek Foster sits down with Scott McKenna, Stacy Spector, and Jason Spector of Catamount Consulting for a roundtable discussion on leadership development, mindset mastery, and the personal growth tools that help blue collar teams perform at a higher level. They break down the “Three Truths,” explain why psychological safety and vulnerability matter, and share actionable strategies like journaling, micro-habits, and building discipline over motivation.To learn more about the guests and their work, visit catamountconsultingllc.com and connect with their team.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Derek opens the show solo and introduces the Catamount roundtable1:00 Recording at Milton CAT + facility shoutout3:15 Catamount Consulting origin story4:30 Safety as a byproduct of strong leadership5:10 Professional vs personal development6:00 Stacey’s career shift from attorney to leadership training6:50 Jason’s background in education, behavior psychology, mindset mastery8:10 How do you get non-competitive people to buy into development?8:55 Why coaching isn’t optional10:20 The “Three Truths” explained11:05 Truth #1: everyone is flawed12:05 The 3 most common organizational struggles13:10 Why brain science helps people stop being defensive15:05 How long does it take to shift mindset?18:05 Infinite game mindset and levels of buy-in21:10 What if you want to grow but don’t have a leader/mentor?23:15 Brené Brown, Carol Dweck, Ryan Holiday, Amy Edmondson25:10 The 4 most deadly words: I’ll do it myself27:10 Feed your mind like your body30:00 The “two easies” habit strategy: easy to do / easy not to do32:30 How much time per day should personal development take?36:45 Pillow test and well/better/how framework through journaling40:50 Manifestation explained42:20 Can discipline be developed?
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112
Project Management in the Trades with Caitlin Beaudry | Blue Collar StartUp #114
In this episode of Blue Collar StartUp, hosts Mike and Derek sit down with Caitlin Beaudry, Project Manager at Bonacquisti Brothers Construction, to break down what project management really looks like inside a commercial construction company. Caitlin shares her path from working in the field to managing up to 15 projects at once, along with lessons on leadership, loyalty, and why asking questions is a superpower in the trades.You can find Caitlin Beaudry and Bonacquisti Brothers Construction online through their company website bonbrosconst.com, and on Facebook and LinkedIn.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Welcome to Blue Collar StartUp0:28 Mike and Derek kick off the show2:14 New episode formats and 2026 updates3:23 Women in the trades and upcoming roundtables5:10 Sponsors, Patreon, and supporting the trades6:48 Introducing today’s guest, Caitlin Beaudry7:23 Caitlin explains her role as a project manager8:08 What a PM actually does day-to-day9:10 Business development vs project execution10:21 How Caitlin got into construction12:29 First projects and early nerves on job sites15:15 Learning to ask questions without fear18:19 Mistakes, budgets, and reading the fine print20:11 Office careers vs field work in construction21:50 Managing 8–15 projects at the same time24:32 Staying organized without going fully digital26:15 Loyalty, trust, and why she’s stayed 7 years33:32 Looking ahead and career growth in construction
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111
How to Actually Sell a Blue-Collar Company with Shenar Wood | Blue Collar StartUp #113
In episode 113 of Blue Collar StartUp, host Mike and Derek chat with Shenar Wood, who shares his remarkable journey from Apache helicopter pilot to founding Dynetek Solutions, a niche underground utility conversion company that he successfully sold to private equity. In this raw conversation he reveals the financial discipline, leadership mindset shifts, and strategic decisions that allowed him to scale fast, break through bonding & debt ceilings, and exit profitably.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLinkYou can find Shenar Wood on LinkedIn or his company Dynetek Solutions at dyneteksolutions.com.0:00 Intro & welcome back after the break0:34 New 2026 episode formats & Women in Trades segment3:00 Guest introduction: Shenar Wood, Dynetek Solutions3:57 From broke college kid → military → buying first directional drill6:07 Burned bridges & bought the drill: quickest path to cash7:51 The mindset shift: build to sell, not to own forever8:39 Why utility/power work is somewhat recession-proof9:46 Leveraging old trade & military contacts for early subcontracts11:21 First years reality: drilling all day, books all night12:30 When & why he finally brought his wife in for HR13:56 The $200k mistake: waiting too long for proper books & fractional CFO15:22 Bonding & surety as the biggest glass ceiling in trades19:52 The Friday leak check system that stopped revenue bleed25:18 How the weekly revenue delta meeting works & why it matters29:53 Discovering $75k in unbilled work the hard way31:28 Beginning with the end in mind: planning the exit from day one32:59 Why EBITDA growth flattens after ~year 5–6 in many trade businesses34:49 Main episode wrap & sponsor thanks
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110
Designing Org Charts That Actually Work with Bill Tansey Jr | Blue Collar StartUp #112
In this episode of Blue Collar StartUp, Mike and Derek sit down with Bill Tansey to break down why org charts are one of the most misunderstood—and most powerful—tools in a growing trades business. They dive into standard roles, functional accountability, and how to design an organization that supports real strategy instead of being built around the people you already have.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLinkBill can be found on LinkedIn as William (Bill) Tansey Jr., or through his website at theopexshop.com.0:00 Welcome to Blue Collar StartUp & show intro0:45 Kicking off the new year & new sponsor announcement2:00 Daily task lists, focus, and doing less to accomplish more3:15 New episode formats & “Let’s Ask Bill” introduction5:00 Supporting the trades through sponsorships6:20 Introducing Bill Tansey7:30 What an org chart actually is (and isn’t)9:00 Org charts as a communication tool, not a hierarchy10:00 Current-state vs future-state org charts12:00 Planning only one year ahead—and why it matters13:15 The importance of standard roles for scaling15:00 Why org charts shouldn’t constantly change17:10 Adding overhead roles and financial justification19:00 Full-time equivalency and wearing multiple hats21:10 The danger of building roles around people23:40 Functional accountability explained27:00 Common org chart mistakes business owners make34:20 Strategy, tactics, execution & wrapping the episode
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109
Don’t Get Stuck Self-Employed: Cashflow Quadrant Part 2 | Blue Collar StartUp 111
In this episode of Blue Collar StartUp, Mike and Derek break down Part Two of the Cashflow Quadrant, focusing on the difficult transition from being self-employed to becoming a true business owner. They unpack leadership, systems, vision, cashflow realities, and the mindset shifts required to stop owning a job and start building a business.Check out the Blue Collar StartUp Patreon for exclusive bonus content!https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Welcome to Blue Collar StartUp0:29 Introductions and kicking off the new year1:29 New episode formats and what’s coming in 20262:32 Patreon overview and why the bonus content matters3:47 Sponsorships and supporting the next generation of trades5:00 Episode topic: Cashflow Quadrant, Part Two6:10 Defining self-employed vs. business owner7:57 What a “real business” actually looks like9:38 Can a business truly run without its owner?12:20 Growth creates new problems at every level15:36 Hiring, delegation, and leveraging strengths18:05 The risks and realities of business ownership21:13 Letting go and trusting your team23:12 Vision, mission, and values as leadership tools27:01 Why most self-employed owners never scale31:17 Culture, buy-in, and decision-making frameworks37:39 Cashflow myths, payroll pressure, and sacrifice44:24 Patreon topics, wrap-up, and where to find the show
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108
Turning Tragedy into Triumph with Mason Hamilton | Blue Collar StartUp #110
In this episode of Blue Collar StartUp, Mike and Derek chat with Mason Hamilton as shares his incredible journey from excavator operator to president of Donnelly Construction, a leading traffic control company in New York State, revealing how hard work and resilience turned personal tragedy into triumph. Despite a paralyzing snowmobile accident, he continued leading and growing the business through sheer determination and problem-solving.Learn more about Donnelly Construction at donnellyconstruction.net.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink0:00 Intro and Welcome0:15 Hosts Banter and New Year Shoutout1:13 Sponsor Shoutouts Begin2:26 Patreon Mention3:20 Introducing Guest Mason Hamilton3:40 What is Donnelly Construction?4:31 Explaining Traffic Control Services5:30 Geographic Coverage and Visibility6:34 Mason's Start in the Company7:51 Path to Becoming an Operator9:39 Timeline to President (21-22 Years)11:30 Brief College Story14:11 Day-to-Day as President16:16 The Snowmobile Accident and Transition20:52 Management Style24:26 Overcoming Adversity Mindset29:49 Plans for 2026 and Growth33:28 Where to Find Donnelly Construction34:12 Wrap-Up and Patreon Teaser
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107
Building a Profitable Print Shop with Korey Chapman | Blue Collar StartUp #109
In this episode of Blue Collar StartUp, hosts Mike and Derek sit down with Korey Chapman, owner of Little Moose Prints, to break down the realities of running a low-margin, labor-intensive business in a highly competitive market. Korey breaks down ten years of lessons in screen printing and embroidery, including pricing in a race-to-the-bottom market, managing production labor, investing in equipment, and building systems that keep jobs moving out the door on time.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLinkYou can learn more about Korey Chapman and Little Moose Prints at littlemooseprints.com and across their social platforms.0:00 Cold open and welcome0:15 What Blue Collar StartUp is all about1:03 Sponsors and supporting the trades1:31 Introducing Korey Chapman and Little Moose Prints2:08 Ten years in business and team size3:19 From fourth-generation farming to entrepreneurship4:54 Discovering screen printing and moving to Idaho6:01 Starting as a side hustle and going all in7:18 Competing in a race-to-the-bottom industry8:49 How farming prepared Korey for business reality10:18 Saying yes before knowing how to deliver11:57 Manual presses, brutal hours, and automation13:49 The biggest challenge over ten years: labor15:47 Letting go of the wrong people sooner16:32 Learning to track numbers and run a scorecard18:23 Leadership, decision-making, and accountability21:59 Pricing, margins, and firing the wrong clients33:00 Patreon preview, where to find Korey, and wrap-up
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106
Can Your Business Run Without You? Let’s Ask Bill | Blue Collar StartUp #108
In this episode of Blue Collar StartUp, Mike Nelson and Derek Foster welcome back Bill Tansey Jr. to break down what it really takes to build a business that can operate without its owner being involved in every daily decision. From getting the “trains running on time” to implementing org charts, escalation criteria, and documented processes, the conversation delivers practical guidance for trades business owners looking to scale sustainably.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLinkBill can be found on LinkedIn as William (Bill) Tansey Jr., or through his website at theopexshop.com.0:00 Show introduction0:25 Hosts Mike Nelson and Derek Foster introduce themselves1:34 Year-end planning, goal setting, and why planning fuels growth2:46 Sponsors, community impact, and giving back to the trades5:18 Podcast milestones, episode output, and tools & tuition donations6:31 Introducing Bill Tansey and the “Let’s Ask Bill” series8:12 Vision boards, goal visibility, and staying focused all year10:05 Today’s topic: building a business that can run without you11:17 Hiring outside the friend circle and preparing for real growth13:50 “Are the trains running on time?” explained17:01 Cash cows, sustainable advantage, and the buggy whip analogy18:59 Escalation criteria: critical vs. major vs. minor issues22:19 When and how to use organizational charts correctly26:36 Functional vs. cross-functional teams explained29:20 Processes, business systems, and operations manuals32:17 Why documented processes are required to scale34:22 Biggest mistakes owners make when growing their business37:04 Where to find Bill and closing remarks
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105
How Robots Help Derek Foster Clean Smarter | Blue Collar StartUp #107
In this episode of Blue Collar Startup, hosts Mike Nelson and Derek Foster explore how robotics and automation are being used in real-world trade businesses to solve labor challenges, improve efficiency, and deliver better results. From commercial cleaning to healthcare facilities, we break down what the technology actually does, where it works best, and why robots are becoming tools—not replacements—on the modern jobsite.Check out our Blue Collar StartUp Patreon for exclusive bonus content!https://www.patreon.com/posts/how-robots-help-14601109900:00 Intro and welcome to Blue Collar Startup01:30 Snowstorms, winter work, and life in the trades03:10 The real cost of vacations for business owners04:40 Setting up the episode: robotics in the trades06:00 Derek’s background and growth of Daigle Cleaning Systems08:20 Introducing robotics and automation in cleaning10:45 Business acquisition and scaling during COVID13:30 How cleaning robots actually work (mapping & programming)16:45 What robots can and cannot replace19:10 Safety, sensors, and robots working around people21:30 Productivity gains and reallocating human labor24:00 Using robotics to open doors with new clients26:20 ROI, cost savings, and efficiency benefits28:45 Where robotics works best: healthcare, offices, schools31:15 Residential vs. commercial cleaning differences34:00 Franchising, systems, and avoiding costly mistakes36:30 Labor shortages and the future of automation39:00 Industry standards, certifications, and audits44:20 Advice for business owners considering robotics50:09 Episode wrap-up and sponsor acknowledgments
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104
How Robots are Leveling Up the Trades with Bob Caldarella | Blue Collar StartUp #106
In Episode 106 of Blue Collar Startup, hosts Mike Nelson and Derek Foster sit down with Bob Caldarella of ClearFocus Robotics to talk real-world autonomous robots in the trades, how “mop bots,” delivery bots, and disinfection robots are taking over repetitive, dangerous, or mundane tasks in cleaning, healthcare, landscaping, and facilities, delivering ROI in under a year while creating higher-skilled jobs and happier customers.Connect with Bob Caldarella and ClearFocus Robotics at clearfocusrobotics.com or on LinkedIn.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink00:00 Opening 00:15 Intro & Derek back from ISSA Vegas 02:17 Sponsor love & kids-in-trades donations 03:08 Guest: Meet Bob Caldarella – ClearFocus Robotics 04:04 What “front-of-house” real-work robotics means 06:05 Blue-collar tie-in & workflow pain points 10:01 Mowing robots vs. mop bots 11:15 Yelp horror stories & customer satisfaction math 14:19 Derek: 2x - 5x weekly vacuuming, zero extra labor 15:18 Other robot categories (secure delivery, heavy transport, UVC) 17:36 Hospital blood-sample runs: 75 miles/week automated 20:10 Bob’s journey from ATM manufacturing to life-saving robotics 22:43 Adoption fears & union concerns 25:38 When should you even look at robotics? 30:25 The $1M workman’s-comp cart push waiting to happen 33:32 Derek on finally pulling the trigger 34:02 How to spot a quality commercial robot 37:47 Where robotics is headed in the next 5 years 40:30 It’s about better outcomes, not fewer people 42:13 Where to find ClearFocus + main show wrap 43:20 Patreon tease & sponsor thanks 44:06 Outro “keep hustling”
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103
The Blueprint to Starting a Blue-Collar Business While Working Full-Time | Blue Collar StartUp #105
In Episode 105, Mike and Derek break down Robert Kiyosaki’s Cashflow Quadrant for blue-collar workers and deliver a practical 6-step blueprint to start and grow a profitable trade business while still keeping your day job. From validating your idea and staying lean to knowing exactly when to quit and how to avoid the classic rookie mistakes, this is the no-BS roadmap thousands of tradespeople have been waiting for.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink00:00 Intro & banter – who’s the new MC?02:05 The skilled-trades workforce crisis: 2.2 million leaving every year06:04 Shout-out to sponsors & how the show gives back to BOCES programs07:42 Introducing Robert Kiyosaki’s Cashflow Quadrant (E to S to B to I)09:23 Derek’s origin story – from construction laborer to business owner14:02 Step 1: Validate your idea (research, competitors, test with friends/family)19:07 Step 2: Build a financial safety net (keep the full-time job, save 3-6 months)24:43 Why rushing without a cushion destroys decision-making (Mike’s story)28:07 Track revenue & expenses from day one (even if you hate bookkeeping)31:25 Step 3: Start lean – no big equipment or truck purchases until you have paying clients36:33 Turn vehicles from liabilities into rolling billboards41:30 Sell without spending on marketing – networking beats ads in the beginning46:13 Step 4: Manage your time (evenings/weekends, power lists, boundaries)50:56 Pay-time vs non-pay-time & the Pareto principle for tradespeople54:21 Patreon tease: Step 5 (when to go full-time) & Step 6 (common mistakes)55:10 Outro & sponsor thank-you56:05 Episode ends
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102
NCTWC Leads Workforce Innovation | Blue Collar StartUp #103
In Episode 103 of Blue Collar Startup, Mike and Derek welcome back Pam Stott and Doug Ford from the Northeast Construction Trades Workforce Coalition. Tune in as they tackle shifting stigmas, counselor workshops, job shadowing, and plans to franchise their model nationwide with help from education firm 1080. Also learn about the November 19th mixer at Rivers Casino—networking, updates, and a high-stakes 200-ticket raffle ($5K/$3K/$2K prizes).You can connect with the Northeast Construction Trades Workforce Coalition at nctwc.org or follow them on LinkedIn and X.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink00:00 Halloween intros & pumpkin talk 00:34 Sponsor shoutouts & BOCES donations 02:21 Pam & Doug return; Curtis Lumber backstory 04:19 Coalition origins & nonprofit milestone 06:17 Elementary toolbox builds (2nd grade+) 11:20 Middle-school dodecahedron & STEM ties 13:41 High-school site visits & Meet the Builder 15:29 Shop class memories & stigma shift 17:14 Alex Dominguez success story 22:49 Job shadowing & internship matchmaking 26:28 Girls’ summer camp (week 1 basic, week 2 advanced) 30:15 Matt Litvak praise & builder volunteers 35:19 Counselor workshops & speed-trading 42:47 Scaling nationally via LBM dealers & 1080 46:14 November 19 mixer at Rivers Casino 47:12 $100 raffle (200 tickets, $20K pot) 51:50 Website & socials; closing thanks
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101
Leading Through Change with Bill Tansey | Blue Collar StartUp #102
In Episode 102 of Blue Collar Startup, hosts Mike Nelson and Derek Foster welcome back operational excellence expert Bill Tansey. Bill breaks down key pillars like daily operations, problem-solving, and the eight wastes, offering practical tools to eliminate inefficiency and ensure consistent execution in trades like construction and manufacturing.You can connect with Bill Tansey at theopexshop.com, [email protected], or on LinkedIn at William (Bill) Tansey Jr.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink00:00:15 Welcome to Blue Collar Startup00:00:29 Hosts introduce themselves00:01:15 Hunting season talk00:02:08 Sponsor shoutouts00:02:48 Patreon announcement00:03:07 Introducing guest Bill Tansey00:04:02 What The Op Shop does00:05:41 Hands-on vs. traditional consulting00:08:14 Bill's career background00:10:48 Companies worked for (Boston Scientific, Danaher, GE)00:14:28 Five pillars of operational excellence00:18:30 Biggest challenges in midsize businesses00:21:22 Overcoming challenges with value stream mapping00:23:37 The eight wastes explained00:27:46 Applicability across industries00:30:20 Signs to reach out for help00:33:09 How to contact Bill00:34:22 Episode wrap-up and sponsors00:35:03 Closing remarks
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100
Blue Collar Safety Solutions with Eric Wick | Blue Collar StartUp #101
In this episode of Blue Collar Startup, Derek Foster interviews Eric Wick, founder of Safety Team Technologies, who shares his journey from insurance brokering to building a digital OSHA compliance platform that streamlines safety training and reduces risks for blue-collar businesses. Eric discusses compliance challenges, insurance cost impacts, and a $5 million claim highlighting the need for proactive safety measures.You can connect with Eric and Safety Team Technologies at oursafetyteam.com to explore their platform or schedule a demo.Support Blue Collar Startup and access exclusive content on our Patreon! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink00:00 Introduction and opening00:37 Co-host absence and guest introduction01:09 Eric introduces his background and Safety Team Technologies03:17 Transition to insurance brokering and OSHA expertise05:07 Founding Safety Team Technologies and software development07:27 Challenges of implementing safety programs08:10 Digital solutions for safety training and compliance09:25 Mobile app features and gamified safety quizzes10:15 Impact on reducing insurance claims and costs11:32 Customizing safety content for specific industries13:34 Challenges in building the Safety Team platform15:30 Growth through client referrals and national reach16:51 Future plans for organic business growth18:33 Explaining workers’ compensation experience modification20:49 Consequences of claims on insurance premiums22:56 Onboarding process for new clients26:17 Craziest insurance claim: a $5 million roofing incident30:51 Advice for new business owners on safety compliance32:33 Using technology like ChatGPT for safety programs40:14 How to connect with Safety Team Technologies41:49 Closing remarks and call to action
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99
The Blueprint to Growth with Sonny Bonacio | Blue Collar StartUp #100
In Episode 100 of Blue Collar Startup, Mike and Derek sit down with Sonny Bonacio of Bonacio Construction for a candid look at his 35-year journey from framing homes to building one of the region’s most influential development companies. From humble beginnings to transforming the landscape of Saratoga, Sonny shares lessons on growth, grit, and staying persistent when the stakes are high.You can connect with Sonny and Bonacio Construction at bonacio.com or by following the company on social media.Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink00:00 Introduction00:50 Winter prep and farm life02:05 The broken plow story03:35 Sponsor shoutouts & episode milestone04:15 Introducing Sonny05:30 Bonacio Construction: the early days07:20 Word-of-mouth growth and “never say no”09:35 Expanding to larger-scale commercial work11:05 Surviving downturns & banking relationships12:40 Pressure, risk, and staying calm under fire14:12 “Leading the market instead of chasing it”16:03 From subcontractor to GC to developer17:55 How they landed major clients19:14 Saratoga’s evolution over decades21:30 Front-and-center projects & public pressure24:41 Building true downtown communities27:45 Landmark Price Chopper transformation30:31 Legacy building and next generation leadership33:58 Passion vs. planning: what really matters
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98
Blue Collar Leadership Lessons with Mack Story | Blue Collar StartUp #99
In this new episode of Blue Collar StartUp, join hosts Mike Nelson and Derek Foster as they interview guest Mack Story, a former Marine, manufacturing veteran, author, and leadership expert. Tune in as they explore Mack's journey from factory worker to leadership consultant, emphasizing character development over competency, lean principles, personal growth, and building high-impact teams in blue-collar industries.You can find Mack at bluecollarleadership.com, via his podcast "Blue Collar Leadership" or by phone at (334)728-4143.Check out our new Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink00:15 Hosts welcome listeners and introduce themselves.01:29 Introduction of guest Mack Story.02:05 Mack shares his blue-collar background in manufacturing.06:15 Mack's military service and passion for personal reset.09:09 Mack promotes free book previews at bluecollarleadership.com/download.11:05 Advice for young listeners on career paths and passion.17:47 Validation of youth's reading ability despite assumptions.19:38 Unpacking character vs. competency in hiring and firing.25:06 Advice on developing team character as a leader.29:54 Promotion of book "Blue Collar Leadership: Leading from the Front Lines".40:00 Reflection on firing always due to character.50:07 Where to find Mack and his resources.53:02 Accessibility and handling calls.54:46 Upcoming event announcement.56:31 Episode wrap-up and thanks to sponsors.58:15 Final hustle encouragement.01:12:15 Outro greetings.
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97
Controlled Business Growth with Joe Cerrone | Blue Collar StartUp #98
In this episode of Blue Collar StartUp, hosts Mike Nelson and Derek Foster sit down with Joe Cerrone, owner of Cerrone Plumbing, Heating & Air Conditioning, to explore what it really takes to scale a second-generation trades business. Tune in as they share lessons in leadership, hiring, delegation, software systems, and how to grow a company that can thrive without your constant presence.Learn more about Cerrone Plumbing, Heating & Air Conditioning and their work across the Capital Region on their website https://cerroneplumbinghvac.com/.Check out our new Blue Collar StartUp Patreon for exclusive bonus content! www.patreon.com/c/BlueCollarStartUp0:00 Host Introduction: Mike Nelson and Derek Foster0:29 What’s New with Daigle Cleaning Systems1:25 Business Growth and Constant Change2:13 Remembering a Mentor and Working Until the End3:00 Sponsor Acknowledgments3:39 Guest Introduction: Joe Cerrone4:15 From CrossFit to Career Growth5:00 Taking Over a 40-Year Family Business5:24 Early Days: One Van, Three People6:01 From Installer to Owner: Learning Every Role7:01 Building the Second Van and the Fear of Scaling8:22 The Cost of Growth and 24-Hour Service9:58 Hiring and Delegation Challenges11:02 Learning When to Add Office Staff12:18 Moving from Storage Units to Office Ownership13:17 Balancing Liabilities vs. Revenue Growth15:08 Learning to Delegate and Manage a Team17:05 Training from Scratch and Building Loyalty20:15 Investing in the Right Software Systems23:33 Transitioning to New Management Tools25:40 Staying Organized and Prioritizing Tasks28:34 Working On the Business, Not In It30:36 Recruiting and Growing the Next Generation33:36 Keys to Scaling: Patience and Organization36:07 Looking Ahead: Expansion into Saratoga Region38:09 Patreon Launch Announcement39:23 Episode Wrap-Up and Sponsor Thanks40:05 Closing Remarks
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96
Lessons from a Trades Entrepreneur with Brad Lewis | Blue Collar StartUp #97
In this episode of Blue Collar StartUp, hosts Mike Nelson and Derek Foster catch up with returning guest Brad Lewis, executive director of the Troy Community Land Bank. Tune in as Brad shares his seasonal work strategies, real estate investments, cash flow insights, and more!Learn how Brad bought a house for $100 here: https://spectrumlocalnews.com/nys/capital-region/housing/2021/04/20/troy-foreclosed-properties-open-houseLearn more about Brad and the Troy Community Land Bank on their website troycommunitylandbank.org or follow their Facebook page.0:00 Host Introduction: Mike Nelson and Derek Foster0:49 Chicken Coop Struggles in the Rain2:37 Sponsor Acknowledgments3:25 Guest Introduction: Brad Lewis4:15 Boston Marathon and Running Passion5:54 Balancing Family and Work7:14 From Trades to Real Estate8:12 COVID’s Impact and Business Pivot10:10 Troy Community Land Bank Executive Director Role11:25 Scaling Down Landscaping Operations13:13 Entrepreneurial Journey Reflections14:58 Troy Community Land Bank’s Mission16:55 Property Acquisition and Rehab Process18:34 Investing in Local Contractors20:53 Building Sales and Community Impact22:20 Land Bank Financial Model27:48 Seasonal Work Strategies29:32 Opportunities in Property Auctions33:39 Nonprofit Cash Flow Challenges36:22 Cash Flow Management Tips40:56 Where to Learn More About the Troy Community Land Bank42:24 Episode Wrap-Up and Thanks
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95
Planning for Growth with Cameron Carson | Blue Collar StartUp #96
In this episode of Blue Collar Startup, hosts Mike Nelson and Derek Foster talk with Cameron Carson, founder of Franbassador. Cameron shares how he built a window cleaning company from just $50 into a 13-unit franchise system, eventually selling it for a major multiple. They discuss the power of door knocking, the challenges of scaling, why franchising is exploding in home services, and how Franbassador helps businesses expand and thrive.Learn more about Cameron and Franbassador at franbassador.io.0:42 Host Introduction: Mike Nelson and Derek Foster2:35 Guest Introduction: Cameron Carson3:27 Starting a Window Cleaning Company with $505:15 Door Knocking and Early Growth Strategies7:34 The “Five-Around” Sales Method11:44 Why Franchising Beat Multiple Locations13:52 Scaling Challenges and Competitor Insights17:11 Selling a Franchise System and Multiples20:29 Helping Businesses Franchise with Franbassador23:21 Franchising as a Legacy Plan for Owners28:36 Industry Trends and the “Silver Tsunami”31:04 Private Equity in Home Services33:41 Buying Power and Expansion Through Franchising37:05 How Franbassador Supports Franchisors40:19 Benefits of Buying a Franchise vs. Starting Alone44:28 Financing Options for Franchise Buyers48:30 Franchise Growth Stories (Crumbl, Rolling Suds, etc.)50:23 The Cost and Process of Franchising55:16 Operations Manuals and Franchise Support59:15 Licensing vs. Franchising – Legal Pitfalls1:01:32 Where to Learn More About Franbassador
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94
Don’t Quit Too Soon | Blue Collar Startup #95
In this mini episode of the Blue Collar Startup podcast, host Mike Nelson shares a short but powerful message for business owners who may be questioning whether to keep going. Drawing from a recent conversation with a fellow entrepreneur, Mike talks about the struggles many face after five years in business, why perseverance matters, and how you might be closer to success than you think.Listen to Blue Collar Startup now on Spotify, Apple Podcasts, Rumble and YouTube.00:00 Welcome & quick update from Mike00:30 A friend’s call about closing his business01:15 The struggle of making it past year five02:10 Why the hardest part is already behind you02:50 Remembering bad days and bouncing back03:15 The “Three Feet from Diamonds” story04:00 Encouragement to persevere and not give up04:30 Closing thoughts & sponsor thank you
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93
Turning Trash into Treasure with West Coast Renewables | Blue Collar StartUp #94
In this episode of Blue Collar Startup, host Mike Nelson talks with DT Tobiason, founder of West Coast Renewables, a Washington-based company transforming grease trap pumping, cooking oil recycling, and commercial kitchen plumbing. DT shares how he grew from a shop vac in a pickup to a 24-employee operation serving the Pacific Northwest. They cover scaling challenges, disposal costs, employee recruitment, and how turning kitchen waste into biodiesel feedstock keeps both restaurants and the environment running clean.Learn more about West Coast Renewables at wcrenewables.com.0:42 Host introduction1:41 Guest intro: DT Tobiason, West Coast Renewables2:00 From shop vac to first pump truck3:18 Turning grease waste into biodiesel feedstock4:58 Building revenue streams to offset costs6:00 Early days and Seattle’s local-first culture8:38 Overcoming growth and hiring challenges10:15 Disposal costs and rebranding hurdles11:32 Building a strong, competitive team culture13:26 Recruiting talent and holding accountability16:32 Sales and marketing strategies over the years18:32 Expansion into Oregon and Idaho21:13 Why restaurants need grease trap services24:17 Educating restaurant owners and managers25:08 Technology and equipment upgrades31:10 Adding drain cleaning and plumbing services33:01 Service agreements vs. long-term contracts43:16 The role of a CFO in scaling operations47:47 DT’s advice for blue collar startups
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92
The Importance of Growth Mindset | Blue Collar StartUp #93
In this episode of Blue Collar Startup, host Mike Nelson sits down with Jason and Stacy Spector to explore how growth mindset, resilience, and mindset coaching can transform students, athletes, and blue-collar workers alike. Tune in as they share personal stories from wrestling and education, practical strategies for leadership in the trades, and how mindset shifts can help businesses overcome hiring and training challenges.Learn more about Jason and Stacy’s work with Catamount Consulting at catamountconsultingllc.com.0:15 Host Introduction: Mike Nelson opens the show, Derek absent0:29 Sponsor Shoutouts and Trade School Support1:35 Guest Introduction: Jason & Stacy Spector join the podcast2:23 Origins of Sweethearts & Heroes and Anti-Bullying Movement3:38 Jason’s Personal Bullying Story and Wrestling Transformation7:56 Teaching, Coaching, and Creating Positive School Culture10:36 Transition into Mindset Coaching & Certification Background12:27 Negative Self-Talk, Self-Doubt, and Student Athletes15:00 Breathwork, Performance, and Mental Health Awareness18:22 Wrestling, Growth Mindset, and Building Resilience22:00 Competing at the College Level and Lessons Learned25:00 Applying the “3 E’s” Process to Sports and Business28:07 Growth Mindset in the Trades: Training New Hires31:06 The Devin Story: Belonging, Esteem, and Wrestling Breakthrough35:00 Maslow’s Hierarchy, Workforce Belonging & Leadership38:10 Importance of Clear, Granular Communication for Teams41:01 Reframing: Winning, Learning, and Fixed vs. Growth Mindset45:00 Process-Based Focus and Avoiding Outcome-Driven Identity53:57 Parenting, Youth Sports Culture, and Growth Mindset Lessons58:45 Leadership, Trust, and Psychological Safety in Business1:03:39 Three Levels of Growth Mindset: Reframing, Process, and Neuroplasticity1:05:00 Using “Good” as a Self-Talk Reframe in Business and Life
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91
Employee Ownership & Succession with Chris Buttenham | Blue Collar StartUp #92
In this episode of Blue Collar Startup, hosts Mike Nelson and Derek Foster interview Chris Buttenham, co-founder and CEO of Reins. Tune in as they discuss how his company helps blue-collar contractors offer equity incentives, his journey from working in his father’s contracting business to addressing the "silver tsunami" of aging business owners needing succession plans, and more!Learn more about Reins at myreins.com.0:15 Host Introduction: Mike Nelson and Derek Foster1:29 Guest Introduction: Chris Buttenham, Co-founder and CEO of Reins2:23 Overview of Reins: Helping Contractors Offer Equity Incentives2:53 Alternative Equity Incentives vs. Traditional Employee Ownership3:49 Benefits of Aligning Employee and Business Goals4:10 Shoutout to Sponsors Supporting Trade School Programs5:42 Chris’s Background: Working for His Father’s Contracting Business6:18 First Startup: AI Tool for Employee Queries (2015–2021)6:52 Inspiration for Reins: Addressing Succession Challenges7:59 The "Silver Tsunami" and Small Business Succession Plans9:46 Why Reins? Helping Owners Pass the Reins11:10 Importance of Small Businesses to the U.S. Economy11:53 Common Use Cases: The "Late Promise" and Long-Term Incentives13:32 Recruiting Key Employees with Equity Incentives15:12 Tax Implications of Traditional vs. Alternative Equity18:28 Simplifying Equity Incentives with Reins’ Framework20:00 Reins’ Technology: Easy-to-Use Software for Owners and Employees22:17 Ideal Business Size for Reins: 10–15+ Employees23:06 Working with Businesses That Have Existing Profit-Sharing Plans28:07 Example of Incentives: Profit-Sharing Pool and Personal Milestones37:08 How to Connect with Reins and Access Free Resources
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90
Trade Careers and Lifelong Learning at HVCC | Blue Collar StartUp #91
In this episode of Blue Collar Startup, hosts Mike Nelson and Derek Foster interview Joe Dana, Amy Posner, and Chris McNally from Hudson Valley Community College. They discuss the college’s trade-focused programs, the importance of lifelong learning, partnerships with industry leaders like Global Foundries, opportunities for students in high-demand fields, and more!Learn more about Hudson Valley Community College at hvcc.edu.0:42 Host Introduction: Mike Nelson and Derek Foster1:52 Guest Introduction Joe Dana, Amy Posner, and Chris McNally2:31 Discussion of Robotic Arms and RPI Partnership3:59 Student Support Resources and SUNY Reconnect Program5:05 Campus Aesthetics and History6:57 Founding as Hudson Valley Technical College for Veterans8:19 Questar STEM High School and P-TECH Programs9:55 Educational Opportunity Center and Non-Accredited Classes11:33 Robotics in Manufacturing and Mechatronics Programs14:16 Global Foundries Partnership and Technician Training17:06 Enrollment Trends and High Demand for Trade Programs19:57 FAA-Approved Aircraft Maintenance Program22:39 Welding, Non-Destructive Testing, and High-Demand Careers24:44 Job Placement Success in Trade Programs27:22 Scholarship Opportunities and Industry Support31:14 Challenges of Modern Automotive Repair35:52 Future Trends and Lifelong Learning in Trades37:20 Second Careers and Overcoming Instant Gratification Mindset46:47 Enrollment Process for New Students50:07 Campus Life and Student Support Services50:58 Episode Conclusion
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89
Blue Collar StartUp EP90: Simple Blogging Strategies for Consistent Content
In this solo episode of Blue Collar Startup, host Mike Nelson of Five Towers Media shares a quick, practical process for turning a simple 5-minute video into a polished blog post using AI tools like Otter.ai, ChatGPT, and Opus Clips. He explains how to save time, create multiple pieces of content from one recording, and boost your SEO without breaking the bank.0:00 Intro and welcome to Blue Collar Startup0:15 Common challenge: Needing a blog but lacking time or writing skills0:45 Step 1 – Record a quick video on your phone1:43 Step 2 – Transcribe the video with Otter.ai2:03 Step 3 – Export transcription and upload to ChatGPT or Grok2:22 Prompting AI to create a 600+ word blog for SEO3:22 Editing and refining your AI-generated blog4:14 SEO benefits of consistent written and video content4:52 Creating short video clips with Opus Clips5:14 Affordable, repeatable content creation for under $100/month5:45 Why AI can be a helpful tool in your marketing toolkit6:30 Call to action: Subscribe, review, and help reach #1 blue collar podcast spot6:43 Sponsor shoutouts and thank-yous7:19 How to connect with the show and submit topic ideas
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88
Blue Collar StartUp EP89: Behind the Badge - Warren County Sheriff Jim Lafarr
Dive into an engaging conversation with Warren County Sheriff Jim Lafarr on The Blue Collar Startup Podcast! Discover why policing is a true blue-collar trade, requiring grit, stamina, and smarts, and hear gripping insights into the daily challenges of keeping Warren County safe. Learn about the physical and mental demands of the job and the surprising parallels between running a sheriff’s office and a small business. Plus, get practical advice for young adults eyeing a career in law enforcement—no college degree needed, just hard work and heart. Tune in for an unfiltered look at the brotherhood, sisterhood, and adrenaline-fueled life behind the badge!To learn more about opportunities with the Warren County Sheriff's Office or to connect with Sheriff Jim LaFarr, contact the office at 518-743-2501 and ask to speak with him directly.1:45 Sheriff Jim LaFarr introduced.2:00 LaFarr shares law enforcement background.3:00 Sheriff’s office business challenges discussed.4:04 Early career aspirations shared.4:35 Civil service exam process explained.5:39 Sheriff’s multifaceted roles described.6:42 Law enforcement as blue-collar trade.8:17 Advice for aspiring officers given.10:13 Recruitment challenges discussed.11:56 Law enforcement benefits highlighted.13:53 Physical agility test details shared.15:50 Daily police work excitement described.20:00 Discreet crime management for safety.22:29 Sheriff’s office rank structure explained.24:49 Competitive salaries, benefits detailed.27:43 Education reimbursement benefits discussed.28:06 Specialization opportunities in sheriff’s office.29:36 Marine patrol challenges highlighted.33:00 Downsides of law enforcement discussed.35:00 Physical fitness in policing addressed.37:20 Communication, de-escalation skills emphasized.40:23 Road rage incidents discussed.42:56 Sheriff’s personal restraint example shared.43:20 Officer decompression strategies discussed.44:47 Jiu-jitsu training for officers mentioned.47:01 Sheriff’s son’s career inspiration shared.50:00 Episode wrap-up, sponsor thanks.
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87
Blue Collar StartUp EP87: Growing a Successful Business from Scratch with Mike Zayachek
In this episode of Blue Collar Startup, host Mike Nelson of Five Towers Media sits down with Mike Zayachek of Zayachek Mechanical. Tune in as they discuss starting a business from a pickup truck and a trailer, growing to 147 employees, navigating cash flow challenges, and building a loyal team through training and mentorship in the power generation and industrial maintenance industry.Learn more about Zayachek Mechanical at www.zayachek.com.0:15 Introduction0:32 Guest Introduction1:04 Zayachek as a Case Study1:53 Starting in a Barn4:25 Left Job to Start in 20045:34 Customer Trust for Stability6:08 Lean Startup: Truck, Trailer, Five Employees8:20 Initial Services: Mills, Plants, Millwright9:56 Current Work: Rigging, Welding, Maintenance11:58 Growth: 5 to 147 Employees12:49 Early Cash Flow Challenges13:32 Mentorship for Business Skills15:00 Recession-Proof Growth19:20 Talent Retention: Training, Benefits21:09 Welder Compensation22:38 24/7 Schedules for Deadlines25:00 Certifications and Training28:52 Consulting for Coaching and Safety31:55 Employee Training Investment46:49 Advice for New Owners: Stay Lean
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86
Blue Collar StartUp EP86: Marketing Minute with Mike Nelson
In this solo "Marketing Minute" episode of Blue Collar Startup, host Mike Nelson of Five Towers Media advises blue collar business owners to avoid starting a Facebook business page too soon and instead leverage personal profiles for better engagement and lead generation. He shares practical tips on transitioning to a business page later and maintaining an active social media presence to build credibility.0:00 Intro and welcome to the Marketing Minute0:15 Common mistake: Starting a Facebook business page too soon0:45 Why business pages get less organic reach2:00 The algorithm difference: personal vs. business profiles2:45 Using your personal profile to promote your business4:15 When to start a business page5:00 Hiring social media help5:45 Consistent posting for credibility6:30 How customers research your business8:12 Sponsor shoutouts and closing
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85
Blue Collar StartUp EP85: Grassroots Marketing That Gets Results
In this Blueprint episode of Blue Collar StartUp, hosts Derek Foster and Mike Nelson dive into grassroots marketing. Listen in as they explore cost-effective, high-impact ways for small business owners to spread the word about their services—from vehicle wraps and yard signs to leveraging your personal network and overcoming the fear of rejection.0:14 Podcast Introduction0:30 What Is Grassroots Marketing?2:23 Community-Based Tactics: Yard Signs, Wraps, Referrals3:08 Brand Recognition and Consistency5:07 Sales Before Marketing9:00 Fear of Rejection and Mental Barriers11:38 Leveraging Your Network to Build Business14:42 Learning from Rejection17:40 Creative, Low-Cost Ideas That Work19:13 Final Advice: Hustle and Ask20:05 Outro and Where to Connect
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84
Blue Collar StartUp EP84: Third Generation at Galusha & Sons with Ryan Galusha
In this episode of Blue Collar Startup, hosts Mike Nelson of Five Towers Media and Derek Foster of Daigle Cleaning Systems sit down with Ryan Galusha of Galusha & Sons. Listen in as they discuss carrying a third-generation business into the future, mentorship, workforce development, and keeping a legacy alive in the ever-changing world of construction.Learn more about Galusha & Sons at galushaandsons.com.0:15 Intro and welcome0:49 Meet Ryan Galusha of Galusha & Sons1:20 What Galusha & Sons does today2:09 How the family business began3:44 Being third-generation: opportunity and pressure6:56 Why Ryan had to earn his spot from the outside8:44 Lessons from working at DA Collins11:08 Earning respect in a family business13:23 Ryan’s current role as General Manager15:54 Balancing field and office work17:03 Supporting team leadership without micromanaging20:00 Keeping up with tech and regulation changes21:48 Safety, training, and working with Catamount Consulting23:49 Leadership growth and life skills through outside training27:38 Finding and developing new talent30:00 Why fewer young people choose the trades33:44 Labor shortages and unexpected talent sources36:17 Attitude over experience: the key to success37:03 Ryan’s biggest challenge leading the next generation39:01 Building trust and alignment with the team41:26 The future of Galusha & Sons43:07 How they expanded into logging46:03 Why the trades still offer unmatched opportunity47:13 Where to find Galusha & Sons48:30 Sponsor shoutouts and closing
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83
Blue Collar StartUp EP83: Emotional Intelligence in Action with Scott McKenna
In this episode of Blue Collar Startup, host Mike Nelson of Five Towers Media sits down with Scott McKenna of Catamount Consulting to dive deep into the topic of emotional intelligence (EQ). Tune in as they discuss how EQ impacts leadership, team dynamics, hiring, company culture, and long-term success in business and life.Learn more about Scott and Catamount Consulting at catamountconsultingllc.com.0:15 Intro0:43 Introducing Scott McKenna1:20 What is EQ?3:18 Self-Awareness and Emotional Growth5:26 Coachable vs. Unfireable7:24 EQ in Schools and the Trades10:00 Skills vs. Attitude in Hiring13:23 Company Culture and EQ17:42 Psychological Safety at Work21:11 Investing in Emotional Intelligence22:46 What EQ Looks Like on the Job24:54 EQ Reduces Chaos and Firefighting27:43 Extreme Ownership and Team Trust33:44 Efficient Leadership through EQ34:40 How to Train EQ in Organizations36:36 Teaching Self-Awareness and Composure41:11 How to Build Empathy47:29 Guardian vs. Warrior Leadership54:01 The FORM Method for Better Communication55:29 Final Thoughts on Emotional Intelligence56:43 Book Recommendations and Wrap-Up59:57 Sponsor Acknowledgments and Closing Thoughts
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82
Blue Collar StartUp EP82: What You Can Build In 10 Years
In this episode of Blue Collar StartUp, hosts Mike Nelson of Five Towers Media and Derek Foster of Daigle Cleaning Systems have an honest conversation about what it really takes to build and grow a business. Listen in as they share lessons from their own business journeys, discuss the importance of building a strong team and being a strong leader, how success is a never-ending project, and more!Find Blue Collar StartUp on YouTube, Spotify, Apple Podcasts, and Rumble and connect with us today at [email protected]:15 Introduction1:29 How Long It Really Takes to Build a Business3:19 Derek’s 15-Year Business Journey5:00 Starting Without Corporate Experience6:27 The Never-Ending Project of Growth8:14 The Myth of “Set It and Forget It” Success10:00 Quitting the Day Job12:15 Competing in a Crowded Industry13:32 Growth Milestones: 0 to 50+ Employees15:04 Building Culture and Processes17:31 Delegation and Leadership Evolution19:03 Education, Certification, and Self-Improvement21:32 Defining Good Management28:24 Providing Resources and Getting Out of the Way30:09 Learning From Mistakes and Documenting Solutions33:18 The Importance of Hiring the Right People35:06 Employee Recognition and Internal Growth Paths37:30 Recruiting and Meeting Talent Halfway39:03 Creating Career Roadmaps and Aligning Pay41:01 Perceptions of Hard Work44:52 Advice for Startups and Final Thoughts47:13 Thank You to Our Sponsors
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81
Blue Collar StartUp Episode 81: Building Greener Landscapes with Terry Hubbard
This is a special crossover episode with our sister show, Buying Local, on Blue Collar Startup! In this episode of Blue Collar StartUp, hosts Mike Nelson and Derek Foster interview Terry Hubbard of Peak Environmental about innovative landscape construction and eco-friendly practices. Tune in as they discuss robotic mowers, sustainable services, opportunities in the landscape industry, and more!Find Blue Collar StartUp on YouTube, Spotify, Apple Podcasts, and Rumble and connect with us today at [email protected] more about Terry and Peak Environmental at peakec.com.0:15 Introduction0:28 Mike and Derek’s Banter1:56 Introduction of Guest Terry Hubbard2:01 Overview of Peak Environmental2:16 The Evolution of the Landscape Industry5:02 Introduction to Robotic Mowers (Mobots)6:38 Terry’s Journey to Eco-Friendly Practices8:41 Shift to Organic Lawn Care9:41 Environmental Impact of Traditional Lawn Care12:39 Strategies for Sustainable Landscaping13:50 Transition to Electric Equipment16:13 Benefits of Robotic Mowers17:31 Industry Pressures and Automation20:00 Strategy Behind Green Care Services23:07 Terry’s Approach to Business Strategy26:01 Power of Peer Groups47:22 Advice for Entering the Landscape Industry
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80
Blue Collar StartUp EP80: Revving Up the RV Industry with Curt Hemmeler
In this episode of Blue Collar Startup, hosts Mike Nelson of Five Towers Media and Derek Foster of Daigle Cleaning Systems interview Curt Hemmeler, Executive Director of the RV Technical Institute. Tune in as they explore the booming RV industry, technician training programs, entrepreneurial opportunities, and much more!Learn more about Curt and the RV Technical Institute at rvti.org.0:15 Introduction0:33 Derek’s Tooth Story2:07 Introduction of Guest Curt Hemmeler3:10 Overview of the RV Industry5:51 RV Technical Institute’s Training Programs9:25 Curt’s Background11:12 Building the Institute13:23 Growth and Impact15:00 Technician Shortage18:42 Skills Taught21:37 Entrepreneurial Opportunities27:28 Skill Transferability29:46 Level 1 Training Details37:55 Challenges for the Institute52:41 Outro and Sponsor Acknowledgments
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79
Blue Collar StartUp EP79: Becoming Unfireable
In this new episode of Blue Collar StartUp, hosts Mike Nelson of Five Towers Media and Derek Foster of Daigle Cleaning Systems have a conversation about what it means to be unhireable. Tune is as they explore how problem-solving, initiative, and adaptability make employees indispensable, offering insights for aspiring entrepreneurs and dedicated team members in the trades to achieve career growth and potential ownership opportunities.0:16 Introducing the Episode and Hosts1:35 Defining "Unemployable"1:46 Introducing the Concept of Being "Unfireable"2:56 Discussing the Importance of Learning to Follow Before Leading5:00 Exploring Career Paths: Entrepreneurship vs. Employee Growth6:36 How Stressful Events Highlight Top Performers7:56 Importance of After-Action Reports and Debriefs10:00 Qualities of an "Unfireable" Employee11:41 Emphasizing Problem-Solving Skills13:47 Using Technology (AI, Google, YouTube) to Find Solutions15:45 Problem-Solving as the Core of Business Operations17:30 Encouraging Employee Initiative and Feedback20:08 Creating an Environment for Employee Freedom and Innovation23:16 Learning Through Experience vs. the School of Hard Knocks26:08 Reformatting the Podcast to Include Employee Perspectives
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78
Episode 78: Client Communication & Cold Calls with BradManz Landscaping
In this episode of Blue Collar StartUp, your hosts Mike Nelson of Five Towers Media and Derek Foster of Daigle Cleaning Systems, sit down with Chris and Noah Manzella of BradManz Landscaping. Tune in as they discuss being honest with your clients to maintain trust, the importance of cold calling, having confidence in networking scenarios, and much more! 0:15 Intro0:40 Welcoming Chris and Noah Manzella2:53 Getting Clients in the Door5:22 Word of Mouth vs Putting Yourself Out There10:38 Leveraging Your Network15:04 The Cost to Get a Customer17:54 “We Don’t Answer RFPs”21:52 Building a Reputation and a Client Base23:14 Cold Calling is Not Dead25:30 Be Creative with Getting in Front of People27:33 The Farmer Salesman vs the Hunter Salesman30:52 Door Hangers32:14 Response Time is Key34:20 The 25-4-2 System36:46 Marketing Comes Later 38:15 Industry Groups & Face-to-Face Communication47:28 Ask Questions!52:12 Parting Thoughts53:18 Outro
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77
Episode 77: Streamlining Small Business Success with Carrie Kirvin
In this Blueprint episode of Blue Collar StartUp, host Derek Foster of Daigle Cleaning Systems chats with Carrie Kirvin, now with MP: Wired for HR, about payroll and HR solutions for small businesses. At the time of this recording, Carrie was with Paychex, where she helped entrepreneurs save time, manage cash flow, and stay compliant through services like payroll outsourcing, workers’ compensation, and 401(k) plans.0:14 Podcast Introduction0:38 Guest Introduction: Carrie Kirvin, formerly of Paychex1:10 About Paychex and Its Services2:55 Benefits of Outsourcing Payroll for Small Businesses4:40 When to Consider Outsourcing Payroll6:00 Company Size and Paychex Services7:00 Process of Setting Up Payroll with Paychex10:03 Transitioning from Another Payroll Provider11:09 Human Resources Services and Compliance13:24 Employee Retention Tax Credits15:00 Workers’ Compensation and Payroll Integration18:56 Paychex and NYSIF Partnership for Workers’ Comp20:00 Retirement Planning and 401(k) Services20:50 New York State 401(k) Mandate22:00 Keeping Clients Informed on Regulatory Changes23:50 Contact Information for Carrie Kirvin24:10 Outro
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76
Episode 76: The Pros and Cons of Entrepreneurship with Catamount Consulting
In this episode of Blue Collar Start Up, hosts Mike Nelson of Five Towers Media and Derek Foster of Daigle Cleaning Systems are joined by Scott McKenna and Stacy Spector of Catamount Consulting. Tune in as they explore workforce development challenges, the role of entrepreneurship in attracting young talent to the trades, the importance of emotional intelligence, and much more!0:15 Intro0:51 Introducing Scott and Stacy3:11 Workforce Development Challenges and Entrepreneurship9:29 Pros and Cons of Encouraging Entrepreneurship14:42 Need for Coaching and Mentorship19:23 Proactive Recruitment and Education26:24 Challenges of Entrepreneurship30:55 Emotional Intelligence in Workforce Development38:55 Handling Failure and Growth Mindset43:46 “Unemployable” Entrepreneurs and Ownership Models48:57 Employee Engagement and Maslow’s Hierarchy of Needs54:51 Closing Thoughts55:06 Outro
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ABOUT THIS SHOW
Our Mission is Simple: To facilitate the growth and development of Blue Collar businesses. We will showcase REAL Blue Collar businesses in interviews, and use these stories to help educate and empower the next generation of trades workers to become Blue Collar business owners.
HOSTED BY
Michael Nelson
CATEGORIES
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