PODCAST · business
Bold with Brooke by Brooke Summer
by Brooke Summer with Bold with Brooke
Bold with Brooke is the podcast for creative business owners to learn the marketing and business skills they need to get more clients and design their lives on THEIR terms. So we can actually make a living, doing what we love, right? I'm your host Brooke Summer. I'm an entrepreneur, educator, and champion of women, reminding them to embrace and step into their power. I'm bringing almost 20 years of business and marketing experience straight to you to help you get more clients and run a sustainable and successful business without burnout or overwhelm.
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125
4 Business {and Life} Lessons I've Learned From My Podcast {Ep 125}
Full Shownotes: https://boldwithbrooke.com/125 Brooke's note - shownotes take time, please be patient if they're not up quite yet. I wanted to get the episode to you ASAP, done is better than perfect! Brooke's SEO Starter Pack (FREE): https://boldwithbrooke.com/seo SEO Summer was a HIT, thank you so much for your kind messages! Today's episode is part of a project I've been working on, and I wanted to share 4 lessons I've learned from my podcast for both my business and my life. I've been a podcaster for 6 years now, and while I haven't been entirely consistent, it has really forced me to embrace a few things that I've put off. I've laughed, cried, and failed, and keep moving forward, and today I'm going to share 4 things I've learned, with a bonus one slipped in there regarding public speaking. Because if you're not learning, you're dying, right? Listen in, and let me know your biggest ahas and takeaways! You can share them in the community at https://boldwithbrooke.com/community , OR you can take a screenshot and tag me on social @boldwithbrooke pretty much everywhere. Either way, I want to help - ask questions, get insights and share what you're working on. 🩷
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124
How to Know Where You Rank in Search Engines SEO Summer Part 6 {Ep 124}
Full Shownotes: https://boldwithbrooke.com/124 Brooke's note - shownotes take time, please be patient if they're not up quite yet. I wanted to get the episode to you ASAP, done is better than perfect! Brooke's SEO Starter Pack (FREE): https://boldwithbrooke.com/seo You've gone through 6 episodes total so far when it comes to content and SEO, and today is the last part of SEO Summer: how to actually know where you're ranking. And yes, I said 6 episodes total and today is the 7th, although I didn't count content pillars as part of SEO Summer, even though they're very closely tied in. Really, why bother working on SEO if you don't know where you're ranking, so you can see growth or decline? If you need more reason to keep track of analytics, check out episode 115, where we talk all about measuring them. This episode is going to be all about how to tell where you rank with search engines, so you can keep track of the NOW, and watch for the growth you're going to see when you start implementing everything you've learned in SEO Summer! If you're putting in the work, we want to see results, right? Listen in, and let me know your biggest ahas and takeaways! You can share them in the community at https://boldwithbrooke.com/community , OR you can take a screenshot and tag me on social @boldwithbrooke pretty much everywhere. Either way, I want to help - ask questions, get insights and share what you're working on. 🩷
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123
3 MUST HAVE tools for SEO, (and how to actually use them) | SEO Summer Part 5 {Ep 123}
Full Shownotes: https://boldwithbrooke.com/123 Brooke's note - shownotes take time, please be patient if they're not up quite yet. I wanted to get the episode to you ASAP, done is better than perfect! Brooke's SEO Starter Pack (FREE): https://boldwithbrooke.com/seo You're on board and learning more about SEO, immersed in SEO Summer - and we're not done yet! In this episode we're in part 5 - 3 tools you REALLY need to use and embrace when it comes to improving your SEO. Plus, how to actually use them. Because what good is a list of tools you have no idea how to use, right? Listen in, and let me know your biggest ahas and takeaways! You can share them in the community at https://boldwithbrooke.com/community , OR you can take a screenshot and tag me on social @boldwithbrooke pretty much everywhere. Either way, I want to help - ask questions, get insights and share what you're working on. 🩷
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122
SEO Myths & Getting Started | SEO Summer Part 4 {Ep 122}
Full shownotes: https://boldwithbrooke.com/122 Brooke's note - shownotes take time, please be patient if they're not up quite yet. I wanted to get the episode to you ASAP, done is better than perfect! Brooke's SEO Starter Pack (FREE): https://boldwithbrooke.com/seo I hear a LOT of myths about SEO, and for some reason Facebook groups tend to be the place that people go to complain the most. Today we're busting 3 of the most common myths that I hear, and I'm going to give you some strategies to not only overcome those myths, but thrive and grow in search engine rankings with different types of content. Spoiler alert: it's not just about blogging y'all. Listen in, and let me know your biggest ahas and takeaways! You can share them in the community at https://boldwithbrooke.com/community , OR you can take a screenshot and tag me on social @boldwithbrooke pretty much everywhere. Either way, I want to help - ask questions, get insights and share what you're working on. 🩷
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121
SEO 101 First Steps: SEO Summer Part 3 {Ep 121}
Full shownotes: https://boldwithbrooke.com/121 Brooke's note - shownotes take time, please be patient if they're not up quite yet. I wanted to get the episode to you ASAP, done is better than perfect!🩷 Brooke's SEO Starter Pack (FREE): https://boldwithbrooke.com/seo SO many people ask me: "I want to start with SEO but what the heck do I even do first?" Today's episode is going to go into the very first steps and things to consider when it comes to SEO. After all, SEO is just like any other skill, you're going to grow more and more when you're actually DOING it, so this is a first steps guide with some basic starting points. Even if you think that you're terrible at it - I promise, you can do it. Everything you're good at took time, right? This is no different! Listen in, and let me know your biggest ahas and takeaways! You can share them in the community at https://boldwithbrooke.com/community , OR you can take a screenshot and tag me on social @boldwithbrooke pretty much everywhere. Either way, I want to help - ask questions, get insights and share what you're working on. 🩷
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120
SEO Keywords: What to Choose & Why | SEO Summer Part 2 {Ep 120}
Full shownotes: https://boldwithbrooke.com/120 So you're IN - you're on board and want to get started with SEO. And if you've listened to what I've been telling you, you know that you now need to know what your keywords are so you can start to build some SEO rank and authority. But how the heck do you choose those keywords? Today we're going to talk about how to choose keywords, what to think about, and where do you PUT those keywords so you can start seeing some growth in your search engine rankings! SEO for small businesses is a puzzle, and we have to get several things in place to start working on that puzzle, keywords are one piece. SEO for photographers & small business owners doesn't have to be difficult, let's dive in! Listen in, then head to the community to share your biggest aha moments at https://boldwithbrooke.com/community . If you prefer to share on social media, tag me in your screenshot @boldwithbrooke - I read them all! If you're ready for some accountability paired with marketing skills and courses, check out Bold Marketing Academy (http://boldmarketingacademy.com) . We have group coaching calls where you can get customized help, PLUS my most popular courses.
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119
SEO 101 & 5 Things To Have On Every Webpage | SEO Summer Part 1 {Ep 119}
Full shownotes: https://boldwithbrooke.com/119 YAY welcome to SEO Summer Part 01! We are going to dive into SEO 101, kind of a basic primer with some details that you'll need to know for the upcoming episodes. PLUS, five things that you really need to have on every webpage to get the maximum SEO benefits. Because really - why does SEO matter anyway? Listen in, then head to the community to share your biggest aha moments at https://boldwithbrooke.com/community . If you prefer to share on social media, tag me in your screenshot @boldwithbrooke - I read them all! If you're ready for some accountability paired with marketing skills and courses, check out Bold Marketing Academy. We have group coaching calls where you can get customized help, PLUS my most popular courses. This episode is available on the YouTube channel, click here to watch the video!
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118
What to Say In Your Marketing Content Pillars & Categories {Ep 118}
Full shownotes: https://boldwithbrooke.com/118 Do you ever sit down to create content and then draw COMPLETELY blank because you don't know what to share? Yup - me too. In today's episode we are going to go into a foundation of marketing in ANY format - whether it's social media, SEO, email marketing, and more: Content Pillars. Known by many names, they're absolutely essential in being consistent with your content and marketing, and making your life easier. Listen in, then head to the community to share your biggest aha moments at https://boldwithbrooke.com/community . If you prefer to share on social media, tag me in your screenshot @boldwithbrooke - I read them all! If you're ready for some accountability paired with marketing skills and courses, check out Bold Marketing Academy. We have group coaching calls where you can get customized help, PLUS my most popular courses. This episode is available on the YouTube channel, click here to watch the video!
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117
Outsourcing Marketing & SEO: Red Flags To Be Aware Of {Ep 117}
Full shownotes: https://boldwithbrooke.com/117 Outsourcing can be a beautiful thing. It sounds like a DREAM to hire someone to handle the things you don't want to do in your business, right? It is definitely a dream - Until it's a nightmare. I have had so many friends call me in tears, because they've been scammed by marketing and SEO companies that promise them the world, and then end up taking money without providing the service they promised. This has even happened to me - and I promise you, it won't happen again. We ALL make mistakes and learn from them, and I wanted to offer some red flags and things to look out for BEFORE hiring one of these companies, so that you can learn from my mistakes, and others. Listen in, then head to the community at https://boldwithbrooke.com/community and tell me what you think - have you had issues with this in your own business? If social media is your preference, take a screenshot and tag me on IG or TikTok @boldwithbrooke - I would love to know your aha moments! This episode is available on the YouTube channel, click here to watch the video! NEW: The episode transcript is at the bottom of this page, if you prefer to read.
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116
6 Business & Marketing Lessons From Hot Firefighters {Ep 161}
Full shownotes: https://boldwithbrooke.com/116 I have been attending the Colorado Firefighter Calendar events for YEARS, and have watched how the firefighters behave and work the crowd, and this episode has been waiting now for two years to be published. Since the big event is this weekend, it's time! 6 Business Lessons from the Hot Firefighters, including kindness, inclusivity, imperfection and more. Listen in and then let me know your biggest ahas or takeaways in the community at https://boldwithbrooke.com/community If you want more great marketing content, course and skills PLUS the accountability and coaching you need to actually implement those skills, check out Bold Marketing Academy at https://boldmarketingacademy.com
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115
6 Reasons You Need To Be Measuring Business Analytics & Metrics {Ep 115}
Full shownotes: https://boldwithbrooke.com/115 If you aren't measuring your marketing efforts in actual NUMBERS, why the heck not? How do you know what's working? I know it can seem scary, I've stuck my head in the sand for some business pieces too - but there is so much power in looking at the numbers regularly and consistently. Today we're going to talk about 6 reasons you really need to be looking at these numbers. Spoiler alert: it's not just about the numbers, it's an exercise in resilience and neurobiology. Listen in, then come into the community and let me know your biggest takeaways at https://boldwithbrooke.com/community If you want the tracking sheet, resource and instructional video, they're all inside of Bold Marketing Academy - check it out at https://boldmarketingacademy.com
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It's 2024: 6 Reasons To Stop Putting Off an Email List {Ep 114}
Full shownotes: https://boldwithbrooke.com/114 Every time I think I'm just repeating myself and should stop talking about it, I see that it's a conversation that needs to continue. It's 2024 y'all - and even the beloved social media platforms often require an email address. There are SO MANY reasons that you need to stop ignoring this marketing strategy, but today I'm boiling it down to 6 reasons. Listen in, then head to the community and tell me what you think - is this something that you use consistently?
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113
A Love Letter to Women in Business for International Women's Day 2024 {Ep 113}
Full shownotes will be available at https://boldwithbrooke.com/113
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112
DMARC Requirements & Updates 101 An Easy How-To {Ep 112}
Full shownotes: https://boldwithbrooke.com/112 Hey hey gorgeous business owners - are you ready to dive into the DMARC Requirements that are going live on February 1? Some podcast episodes can be recorded with little prep, because they're information that I already know and have in my brain, that I could talk on for HOURS. This episode has taken several hours of research, and I'm so excited to share it with you because really - this update kind of sucks. This isn't a super easy thing to do, and it's one of those things that you probably never imagined having to deal with when it came to running a business. But since I teach email marketing, and work with my students closely on things related to marketing, email marketing, websites and domains, it's something we need to talk about. PLUS - I'm learning more and more from sharing in my community online - apparently a lot of people had no idea it was even coming, which tells me that they're not seeing the information they need. Today we're going to dive into the new DMARC requirements and updates that are hitting as of February 1, whether they apply to you, why it matters, and what you should be doing about it. Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways. If Instagram is your preference, take a screenshot and tag me on IG @boldwithbrooke - I would love to know your aha moments! This episode is available on the YouTube channel, click here to watch the video!
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111
Checklist: 10 Tasks To Do Before a Big Promotion or Launch (Like Black Friday!) {Ep 111)
If you have ever prepared a promotion, gone through the steps to lay out the details, then launched and realized you FORGOT to change links or do the little things that help make those sales successful, this episode is for you. Black Friday is a HUGE promotional season, but this checklist is evergreen and will help YEAR ROUND with things to remember to do before a big promotion. Today's episode is a checklist of 10 things to remember and complete before a big promotion launches. You can download a printable checklist here: https://www.boldwithbrooke.com/VIP Listen in, then head to the community at https://www.boldwithbrooke.com/community and let me know which one resonated with you the most, I would love to hear it!
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110
Business Lessons & Takeaways from the Barbie Movie {Ep 110}
Full Shownotes: https://www.boldwithbrooke.com/110 Welcome back amazing business owners to another episode of Bold with Brooke - the podcast and place to be to learn the marketing and business skills you need to reach your biggest goals! I have gone back and forth with several different options when it comes to HOW to bring this episode to you, and in the end, I’ve decided to just let it flow, the way that it usually does from my ADHD brain. Because while it might seem super weird and random, it really is NOT, and I promise you it will all come together in the end. If you missed the LAST episode all about the marketing lessons from the Barbie movie, you’re definitely going to want to check that out, because if you take just ONE of those 7 lessons and apply it, you’re going to see some big changes in your marketing and in your business. And today’s episode is going to be overall business lessons - some marketing, some business, some personal growth that will FEED your business - from the Barbie movie. Listen in, then head to the community at https://www.boldwithbrooke.com/community and let me know which one resonated with you the most, I would love to hear it!
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109
7 Lessons in Marketing from the Barbie Movie We Can ALL Use {Ep 109}
Full shownotes: https://boldwithbrooke.com/109 Hey there gorgeous, I'm so happy to be BACK with a new podcast episode, all about MARKETING specific lessons from the marketing surrounding the Barbie movie! If you didn't see any of the marketing, I would wonder if you were present in any social media or news during that time because seriously - it was EVERYWHERE. The Barbie movie marketing team, with Warner Brothers, did an amazing job of making sure that movie was front and center before, during, and AFTER the release date, and there are so many little things that we can look at. Even if you just take ONE of these lessons from the movie marketing, you will see a huge change in your own marketing - they're that good. This episode is specifically for marketing, next week we are going to dive into some lessons from the movie specifically. YES, I'm in a little bit of a Barbie movie kick, and if you haven't seen the movie, I highly recommend it. But even if you haven't seen it, there are so many things we can learn from how the movie was marketed, and the story itself. Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways. If you loved this content, we would LOVE your five star review at https://boldwithbrooke.com/itunes . We read every review and appreciate them so much, thank you in advance.
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108
Aligned, Authentic & Strategic Marketing Instead of Just Hoping for the Best with Katlynn Pyatt {Ep 108)
Full shownotes: https://boldwithbrooke.com/108 Today's guest is a marketing rockstar, and we are going to dive deep into marketing that is aligned and strategic, instead of just choosing one thing and hoping for the best. Katlynn Pyatt has Ivy League certifications in marketing and has actionable and specific steps for putting into place a PLAN for marketing, that is strategic and aligned with your business goals. Authentic is NOT just a buzz word, and if you're just trying one thing one day and hoping for the best, you're going to end up spinning your wheels and running yourself into the ground. Because we ALL should be playing to our strengths, instead of forcing things that we hate! Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways.
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107
5 Essential (& Unusual) Questions to Identify Your Ideal Client {Ep107}
Full Shownotes: https://boldwithbrooke.com/107 Welcome back to another episode of Bold with Brooke - the podcast and place to be to learn the marketing and business skills you need to actually make a LIVING doing what you love! Today's episode is an encore episode of the very FIRST episode ever - because the information is THAT important, and still so valuable. In this episode, we are going to dive into something that will help with ALL of the decisions you might face in your business - your ideal client profile. I want to challenge what you may have been taught about what matters when it comes to your ideal client, and offer you five unique questions to ask to really get into your client's mind, to help you figure out how you can add value to your clients' lives. This mystery is what will ultimately help you get BOOKED by your dream clients that value your work, and set yourself up for success! And it's not just these five questions, but the REAL question - the secret sauce, if you will - that will ultimately determine how you connect with the clients that value what you do and will be your DREAM clients. Listen in, and head over to the community at https://boldwithbrooke.com/community to share your biggest takeaways. If you're more of a social media fan, take a screenshot or selfie and share it on Instagram and tag me at @boldwithbrooke - I want to hear what you loved!
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Marketing Ideas that WORK AKA Finances, Marketing, Travel & Sustainability with Alex Loveland {Ep 106}
Full Shownotes: https://boldwithbrooke.com/106 First, I have some questions for you. Are you comfortable with talking about money? When you are working with other creative or even dealing with family? Is money a topic that is kept kind of hush? Only discussed when absolutely necessary? I feel like we have done ourselves such as disservice when making this a taboo topic because money is an amazing tool in our businesses and in our lives. I know that I have even been shamed by my so-called friend when I shared my goals with them. Which is total crap, am I right? We should be supporting each other. If you haven’t left a review on iTunes yet, why not? I know that we have thousands of listeners, and I want to know exactly what you need help with! Your reviews not only make my day but help me to bring in awesome guests to get you the assistance and resources that you need to grow your business. If you haven’t left a review yet, can you head on over to iTunes to leave a review? I would SO appreciate it! Listen in, then head to the community at http://boldwithbrooke.com/community to let me know your biggest takeaways! If Instagram is your preference, take a screenshot and tag me on IG @boldwithbrooke - I would love to know your aha moments! NEW: The episode transcript is at the bottom of this page, if you prefer to read.
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Energy, Sleep & Health for Business Owners with Jane Wenning {Ep 105}
Full shownotes: https://boldwithbrooke.com/105 Raise your hand if you've ever neglected your own basic self care because of your business? Or your kids? Or your other responsiblities? I know I'm not alone. In this episode, we are going to go into some pillars of health because the reality is that if you're not taking care of yourself, you can't really serve anyone else. And that includes your family and your clients too! Listen in, and head to the community to let me know your biggest takeaways, at https://boldwithbrooke.com/community
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F**k Around & Find Out in Marketing {Ep 104}
Full shownotes: https://boldwithbrooke.com/104 Today we are going to talk all about Fuck Around and Find Out in Marketing. YUP - I said it, we're going there, and some of these examples are probably going to ruffle some feathers. Before we start though - I have a truth bomb secret, really, it's the ultimate marketing secret... ready? NO ONE KNOWS ALL OF THE SECRETS. We are all just trying something, finding out what works, and in the case of educators, sharing what has worked for us. And that's exactly what we are going to talk about today, the heart of marketing and really business and life in general - fuck around and find out. We're going to go through three examples of failures turned amazing success, let's dive in!
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103
Marketing for Women in an Ethical Way with Dr. Michelle Mazur {Ep 103}
Full Shownotes: https://boldwithbrooke.com/103 When I lost my assistant in 2021, there were a few podcast episodes that fell through the cracks because she handled podcast episodes for me. These amazing experts gave their time, and I wanted to make sure to get these episodes published - because they're still valid, and today's episode is an excellent example. Dr. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. In this episode we are going to talk about how to do your marketing in a way that is in alignment with your values, in a way that isn't slimy or under the "bro marketing" category. Because YES, there is a way to market your business in a way that is ethical and aligned with your values and integrity. How do YOU feel about marketing - both marketing that comes at you as a consumer, and also in your own business? Listen in and let me know!
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Graduations & Celebrations - Not Just for Kids! {Ep 102}
Full shownotes: https://boldwithbrooke.com/102 We have just finished the graduation season, for a variety of grades and milestones. I'm sure so many of you are finally settling down from whatever celebrations you had planned, whether they were small or big, and settling into summer. But graduation isn't JUST for kids, and celebrating growth isn't just for kids either. What are YOU graduating from or celebrating right now? If you're ready to start booking the clients you need and want in your business, it's time to start leveling up your marketing. I would LOVE for you to join us in Bold Marketing Academy! Check it out at http://boldmarketingacademy.com
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When You Just Don't Fit In... {Ep 101}
Full Shownotes: https://boldwithbrooke.com/101 You're running a business in your industry, and then you hear of something happening - good or bad - that you weren't a part of at all. When it's something good, it can hurt that you weren't included. When it's something bad though, it might be a reminder that maybe not fitting in isn't necessarily a bad thing. Today's episode is all about what to do when you feel like you just don't fit in.
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Alignment In Business, Sales And Marketing And Why It Matters {Ep 100}
Full shownotes: http://boldwithbrooke.com/100 Have you ever worked with someone and could tell that they just weren't super jazzed about what they were doing? Maybe it was a teacher that wasn't really present in class, or someone that came to fix your furnace and you could tell they would rather be doing literally ANYTHING else. Being fully aligned with your business and having proper boundaries will mean more clarify, confidence and excitement. Simplifying processes will open that even more. In today's episode we are going to talk all about alignment and why it matters in your business, marketing and sales. AND, this is the official announcement of my rebranding and the new name of the podcast! Listen in and let me know what you think!
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99
What Is The Finish Line Actually Like Plus UPDATE! {Ep 099}
Full shownotes: https://boldwithbrooke.com/099 I have been talking with several business owners lately, and I feel like I'm repeating myself over and over again so I wanted to create an episode ALL about this. Reality check: when you reach your goals, your life is NOT complete. In today's episode, we are going to talk all about what the finish line REALLY looks like. Plus, an update on what's coming! We have the ever popular email marketing class - FREE - coming up this week on April 20th. Sign up here: https://boldwithbrooke.com/workshop
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Must Have Skills For Success In Business Part 8 - Mindset & Beliefs (Ep 098)
Full Shownotes: https://www.boldwithbrooke.com/098 A little more tough love in this final episode in this series: You will never outperform your identity. Today's episode is Part 8 in the 8 part series Must Have Skills for Success in Business - and I saved the best for last. Okay, maybe not the best, but definitely one of the most important. Today we are going to chat all about MINDSET. What does that actually mean? Why does it matter? More importantly, I want you to ask yourself: what stories am I holding onto that are stopping me from growing and reaching my biggest goals? What beliefs do I have that need to change? What isn't serving me anymore that I need to let go of? I know this is a big topic, but it's so incredibly important! Listen in, then leave an awesome iTunes review pretty please, k? https://www.boldwithbrooke.com/itunes If you want more information about the workshop coming up at the end of February, go here: https://www.bolddwithbrooke.com/workshop If you're like BROOKE I don't need the workshop I just want to dive right in with some learning and accountability to start marketing my business in a way that I know will bring me the clients I need and want, go here: http://www.boldmarketingacademy.com
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Must Have Skills For Success In Business Part 7 - Failure & Resilience {Ep 097}
Full Shownotes: https://www.boldwithbrooke.com/097 Tough love time: YOU WILL FAIL. And that's okay. Welcome to part 7 of this series on Must Have Skills for success in business! We are going to talk about something that hurts my little recovering perfectionist heart sometimes - failure. Because the reality is that you WILL fail if you go into business - and that's okay. It's not the end of the world. Business - and life, really - is just a series of trying new things, seeing if they work, and if they don't, you try something new. If only it was that easy to actually EMBRACE that, right? Let's chat ALL about failure - and I promise you, this episode will leave you feeling uplifted and maybe even a little bit lighter, this is NOT a doom and gloom episode.
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Must Have Skills For Success In Business Part 6 - Know Your Numbers! {Ep 096}
Full Shownotes: https://www.boldwithbrooke.com/096 Do you all ever prepare something that you THINK is going to be short and sweet, and then you realize it's a lot bigger than you planned? Today's episode is going to be one that people may not like, it might ruffle some feathers, but this is part 6 in the series of must have skills for success in business. If you haven't listened to parts 1-5, don't worry, they are forever living online - so go to boldwithbrooke.com/podcast to see all of the past episodes. Today we are going to chat ALL about the numbers! Knowing your numbers, analytics and KPI's is absolutely essential, and a must have skill for success in business, and it is today's episode and part 6!
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Must Have Skills For Success In Business Part 5 - Selling Is ESSENTIAL {Ep 095}
Full Shownotes: https://www.boldwithbrooke.com/095 Welcome back amazing business owners - to another episode of Business Straight Up - which will soon be changing by the way. Today's episode is part 5 in the 8 part series of MUST have skills for success in business - and we are going to chat about something that strikes fear into the heart of SO many sales people: sales. Far too many business owners feel ALL sorts of emotions when that word is even muttered - and it's time to face it, head on. Listen in for some of my tips in sales, and 4 things you must know and embrace to see the success you want to see in your business when it comes to sales.
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Must Have Skills For Success In Business Part 4 - Marketing (YES, You Need To...) {Ep 094}
Full Shownotes: https://www.boldwithbrooke.com/094 Here we are - part four - and this is one of my most favorite things to work on - MARKETING! So many people think they can just start a business and announce it once, and they're done, people will be flocking to them like crazy to pay them for what they do. The reality is that it just doesn't work that way. Here's my little truth bomb of glitter: It doesn't matter if you're the best at what you do - if you can't market & sell yourself, you won't be in business for long. You have probably heard me say it before, and I will probably say it in the next episode and several more for years to come - because it's absolutely true. Now the METHOD that you use to market yourself can vary greatly, there are so many strategies and techniques that you can choose from. But you absolutely must start talking about what you do, showing your work, and inviting people to work with you. Listen in, then head to the community at http://boldwithbrooke.com/community to let me know your biggest takeaways! If Instagram is your preference, take a screenshot and tag me on IG @businessstraightup - I would love to know your aha moments! This episode is available on the YouTube channel, click here to watch the video!
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Must Have Skills For Success In Business Part 3 - DO. THE. WORK {Ep 093}
Full shownotes: https://www.boldwithbrooke.com/093 Bottom line - running a business is never EASY. If it was easy, everyone would do it, and yet we live in a culture that, while change is coming, is still made up primarily of employees. It takes courage to step out from what you know to start a business. And it takes even more courage to keep going when you reach a point where you feel like giving up. In today's episode we are going to talk about something that I have watched take down so many small businesses - they just STOP. What is the fix for this? It sounds simplistic and silly, but it is truly just DOING THE WORK. Listen in, then let me know your biggest takeaways!
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4 Things To Consider Before Saying Marketing "doesn't work" {Ep 092}
Full shownotes at https://www.boldwithbrooke.com/092 I have watched SO many people say that marketing strategies "don't work." Guess what - there are so many strategies that DO work, and people wouldn't share them if they weren't seeing some success with them. BUT - there are some things to consider when implementing a marketing strategy. Today's QUICKIE episode is all about 4 things to consider before saying a marketing strategy "doesn't work."
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91
Must Have Skills For Success In Business Part 2 - Relationships Matter {Ep 091}
Full Shownotes: https://www.businessstraightup.com/091 Relationships are non-negotiable in building a business, but what does that look like? What type of relationships are worth spending your time on, and what do you need to let go of? What do you do when your family doesn't support your business? How can you make your clients really feel special? ALL of these things matter, and we are going to cover them all in today's episode - because RELATIONSHIPS MATTER! We are going to talk about the 5 types of relationships that you really need in your business, and what to look for or watch out for in each. Listen in, then tell me - what is a relationship that YOU want to grow in your business? This episode is also available on YouTube: https://www.youtube.com/businessstraightup
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90
Must Have Skills For Success In Business Part 1 - Stay Teachable {Ep 090}
Full shownotes: https://www.businessstraightup.com/090 Must Have Skills for Success in Business Part 1- Stay Teachable This is part 1 of 7 - although if I'm being completely transparent, it might end up being more than 7. When I was writing down these skills, I started with 6, and more kept coming. There are a few things that business owners have mastered - and it's not necessarily what you think. YES, you should absolutely master your craft and know what you do inside and out. YES, it's important to know and follow all local laws to make sure that your business is legit. But SO MUCH of being successful in business has everything to do with YOU. Mastering the inner work, your mindset, overcoming your own head trash and blocks that might be stopping you. Anyone can download a blueprint, a step by step template, but two very different people can have the same exact blueprint, and yet have very different results - why is that? Today we are going to talk about what it means to stay TEACHABLE and to keep learning. This is rooted in some nasty trends that I'm seeing in my own industry, as well as others - namely, the ego that gets in the way when someone is offering some help, particularly help that was requested. Listen in and let me know what you think in the community at https://www.businessstraightup.com/community
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89
Update & A New Series Coming {Ep 089}
Full Shownotes: https://businessstraightup.com/089 A seasonal update, plus - there is a new series coming! This is a quickie episode with an update for this upcoming season, and some details for the new series that I've been working on that will be a total of 7 episodes.
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88
Systems, Boundaries & VIP Days With Jordan Gill {Ep 088}
Systems, Boundaries & VIP Days with Jordan Gill {Ep 088} Full shownotes: https://www.businessstraightup.com/088 As a service based business owner, we are inextricably tied to our businesses. Even when we have help in the form of a team, we are still tied to providing a service in order to be paid. Jordan Gill helps doers, service providers and CEO's to add another revenue stream with VIP Days. Jordan has a system that allows solopreneurs to create and sell larger offers so they can work less and live more. I'm absolutely guessing here, but if I had to estimate, I would say that 95% of my students go into business for themselves because they want FREEDOM in their lives. Embracing VIP days, boundaries and systems so that certain tasks can be automated takes some work up front, but is absolutely well worth it in the end! Listen in as Jordan and I talk about people pleasing, the mind trash that we all have in some form or another, and what VIP days can look like in YOUR business.
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87
Time, Energy & Intuition As A Business Owner With Carla Reeves {Ep 087}
Do you actively protect your time and energy? Not just in your business, but in your LIFE. Do you listen to those little nudges, and your intuition as a business owner? I have been in business technically for 16 years now and I can tell you with 100% honesty - I'm JUST learning this y'all. Our time and energy are SO valuable and yet we waste them consistently. I say this with love, because it is definitely something that I struggle with too. And listening to my gut is a lesson that I've had to learn over and over again - and usually those lessons aren't easy ones. Anyone else raising their hand when thinking of listening to that intuition as a business owner in dealing with difficult people? No? Just me? I didn't think so... Today's guest is Carla Reeves - a wife, mom of two boys, coach, consultant, mentor and passionate about squeezing the juice out of everyday life - her life's work is working with people who are ambitious for a different kind of more! Carla is an amazing coach, and I absolutely love this discussion! It's NEVER too late to start learning to listen to your intuition as a business owner, and to protect your time and energy fiercely. Listen in, then head to the community at https://www.businessstraightup.com/community to let me know your biggest takeaways! If Instagram is your preference, take a screenshot and tag me on IG @businessstraightup - I would love to know your aha moments! This episode is available on the YouTube channel, you can view it at youtube.com/businessstraightup
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86
Copywriting For Small Business & Embracing Your Weird With Kira Hug {Ep 086}
Full Shownotes: https://businessstraightup.com/086 What if you could share ALL of you, and have people love you even MORE, and watch your business take off? I want to offer that maybe that's the KEY to the growth that you're looking for! Today's guest is the ever amazing Kira Hug: a personality-driven conversion copywriter, co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. We are going to chat all about copy in your business, what that looks like, but even more importantly - how can you use it to really share YOU so that you can see the business growth that you want to see? Listen in then head over to the community at https://businessstraightup.com/community and let me know your biggest takeaway, I know that I have a list of several!
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85
How To Run A Successful Business With ADHD (Part 2) {Ep 085}
Full shownotes: https://www.businessstraightup.com/085 Part two of two in this series on how to run a successful business with ADHD! I'm sure there will be more in the future as I'm getting a LOT of questions, but let's finish up this series! This part even includes a free tracking sheet so that you can measure the things you need to look at regularly in your business - WHAAAAT?! Yep, completely free at https://www.businessstraightup.com/analytics Today we are going to go through strategies three through eight. How to do a brain dump to free up some mental energy. What apps to use. How to get some support in this chaos of business and LIFE. What to measure, and how to actually see growth in your business (spoiler alert - taking action!) instead of just consuming more and procrastilearning. Listen in, then head to the community at https://www.businessstraightup.com/community to let me know your biggest takeaways! If Instagram is your preference, take a screenshot and tag me on IG @businessstraightup - I would love to know your aha moments!
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84
How To Run A Successful Business With ADHD Part 1 {Ep 084}
Full shownotes: https://www.businessstraightup.com/084 What does it look like to run a business - successfully - with ADHD? Why do people who have ADHD often start their own businesses? How the heck can I get myself to focus long enough to see the success I want in my business? In this episode we are going to go through ALL of this, plus more. I share a little of my own background in dealing with my own focus issues, as well as my son, and we are going to talk about the strategies that I've used to help. This is part 1 of a 2 part series, so stay tuned for part 2!
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83
Clarity In Focus, Rebrand & More Content! {Ep 083}
Today's bonus episode is a quickie! Yep, I went there. This is a quick update about the podcast, updated content, and MORE, listen in!
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82
Feminism & Resilience In Business And Life With Jen Rozenbaum {Ep 082}
Full Shownotes: https://www.businessstraightup.com/082 Confession - I've been holding onto this episode for far too long. This is an episode that touched on so many subjects that are near and dear to my heart, with an amazing guest - the incomparable Jen Rozenbaum. Jen is an amazing boudoir photographer, speaker and author who has not only built an amazing boudoir business, but has taken her message and impact even FURTHER after her fight with breast cancer. In this episode we talk about resilience in business and life. Feminism and women empowering THEMSELVES instead of waiting for someone else. The wisdom that comes with age, and how to model that for our kids. There is even a moment where I tear up a bit - so if you're listening in audio and would prefer to watch the video, check it out on my YouTube channel at https://youtube.com/businessstraightup In short - this episode is one that I know will touch your heart, and light a fire under you to kick as* in your business. Listen in, and reach out and let me know your biggest takeaway. Screenshot the episode and share on Instagram and tag me @businessstraightup . I know that this episode will be a powerful one for so many people, check it out!
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81
3 Steps To Start Designing Your Life & How To Set Business Goals To Get There {Ep 081}
Full shownotes: https://www.businessstraightup.com/081 Here we are, another January, another month of new years resolutions that we hope don't flop, right? WRONG. I want to talk to you about more than just goals, but really DESIGNING your life, and then setting business goals to get there. What do you REALLY want? If I asked you that and you have NO IDEA how to answer that, you're not alone. There are so many people in this world that just accept life as it is, instead of realizing that they are the creator of their lives, that they get to choose. Sometimes we act like there are adults that actually run the world, that they decide things, and that we just go along with it. We accept what is given to us, wish for more, but never actually do anything about getting what we want. By the way, why are we looking for these magical adults that run the world? Like, adultier adults? It doesn't work that way! YOU are responsible for your life, YOU get to decide what you do, and anything you want is possible. If you have been waiting for someone to give you permission, I have zero authority to do this but neither does anyone else but YOU so here you go - here is your permission, permission granted, live the life you want. Let's talk ALL about designing your life to include the things you want, and setting business goals to bring you there, listen in!
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80
Embracing Leadership, Systems & Implementation In Your Business With Stacy Tuschl {Ep 080}
Full Shownotes: https://www.businessstraightup.com/080 Leadership isn't just a term for the billionaires and politicians in the world - I believe every single business owner is a leader in some way, because stepping outside of the norm in our culture of getting a job is, at its core, rebellious. We ARE leaders. And doing so means taking responsibility for our actions - or LACK of actions. How many courses have you purchased that you've never actually touched? Have you ever found yourself cursing the course and thinking about how crappy it was, instead of looking at your own lack of implementation? Y'all I am saying these things and feel like I'm looking into a mirror here - I am NOT immune to this. Stacy Tuschl is a bestselling author, podcast host and founder of the Foot Traffic Formula - helping small businesses around the world get more customers in the door, and this episode is FILLED with tidbits on leadership, implementation, and actually putting into place the systems that your business needs.
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79
NYC Adventures Day 3 Stop Shoulding All Over Yourself, Especially When It Doesn't Serve You {Ep 079}
Shownotes COMING SOON (Brooke is traveling!) at https://www.businessstraightup.com/079 Day 3 of my New York City adventures! This one was inspired by the first half of my day, sitting on the rooftop terrace and enjoying the view while eating my bagel, while knowing in the back of my head that I had traveled to another state and SHOULD be going to see the sites somewhere. What are you telling yourself you SHOULD be doing? What is the little voice in your head telling you that you SHOULD be thinking about? One of my coaches tells me "Brooke stop shoulding all over yourself" - and it's SO true. We are the creators of our lives, and when we run a business, we have even MORE freedom to design them the way we want! Or at least, we should.😉 Listen in, then take a screenshot and share on social and tag me @businessstraightup - tell me your biggest takeaway!
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78
NYC Adventures Day 2: SHOW YOUR WORK. Yes, even if it's not perfect. {Ep 078}
Shownotes COMING SOON (Brooke is traveling!) at https://www.businessstraightup.com/078 Day 2 of my New York City adventures, inspired by my first trip to the Metropolitan Museum of Art. WOW - I did almost the entire museum, I only missed one wing, and being around all of the amazing work was a reminder of the importance of sharing our work, our art, our creations. One piece in particular inspired me, it was declined as a billboard because it was too controversial, and ended up on the BUSES in NYC. Spoiler alert: in this episode I have a message specifically for the ladies, but it will apply to our amazing male friends who are along for this business ride too. Listen in, then take a screenshot and share on social and tag me @businessstraightup - tell me your biggest takeaway!
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77
NYC Adventures Day 1 - Saying YES to Clients & An Exceptional Client Experience {Ep 077}
Shownotes COMING SOON (Brooke is traveling!) at https://www.businessstraightup.com/077 I'm in New York City! This city is so inspiring and chaotic all at the same time, and I have some things that were on my heart that I wanted to share about business and collaborating with your clients. About saying YES to clients, even when it may not necessarily be 100% what you're used to doing all the time. About the cost in saying yes to clients, and the lines in doing so, finding the middle ground and really WOWING your clients with an exceptional experience. Plus, a funny story about a bakery in NYC and some travel adventures! ;)
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76
Business & Marketing For Introverts With Caroline Wood {Ep 076}
Full Shownotes: https://www.businessstraightup.com/076 Today's topic is one that doesn't necessarily affect me personally, but I know that so many of my students are introverts and have asked me questions specific to this! Marketing for introverts is something that comes up quite a bit when I'm doing videos or mentoring sessions. While I do have some introverted tendencies, I would typically consider myself to be an extrovert. Being around people feels natural to me, unless they're relying on small talk, in which case I will go and hide. I have seen a tendency to lean towards a stereotype when it comes to introvert and extrovert though, and one of my coaches helped me clarify: this classification of someone's personality is based on how they RECHARGE. If you've had a really rough day, and you just need to recharge some energy and refresh yourself, do you prefer to be alone, or with others? Introverts will retreat into themselves after a hard day, that is how they recharge. Being an introvert doesn't necessarily mean that someone is SHY though. In this episode we are going to talk all about marketing for introverts but ultimately it always comes down to marketing in a way that feels good for YOU. Because that's what being in business is, right - you're the boss, you make the rules. You get to choose the strategies that work best for you and your business, and when you do that, marketing for introverts AND extroverts doesn't have to be overwhelming or draining. I can't wait for you to hear more!
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ABOUT THIS SHOW
Bold with Brooke is the podcast for creative business owners to learn the marketing and business skills they need to get more clients and design their lives on THEIR terms. So we can actually make a living, doing what we love, right? I'm your host Brooke Summer. I'm an entrepreneur, educator, and champion of women, reminding them to embrace and step into their power. I'm bringing almost 20 years of business and marketing experience straight to you to help you get more clients and run a sustainable and successful business without burnout or overwhelm.
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Brooke Summer with Bold with Brooke
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