Bougie and Boring - A Spa Business Podcast

Things feel slow. You just hired someone and payroll went up, but it feels like everyone's canceling or no-showing. Your books are slower than they've been in a long time. Sound familiar? In this episode, I'm breaking down the only three ways to fill your books: build it, borrow it, or buy it. And why trying to do all three at once is watering down your results.  You'll learn: The three ways to fill your books: build your audience, borrow your audience, or buy your audience Organic growth through SEO, social media, and referrals. Slowest method, but reliable with the best clients. Partner with local businesses, yoga studios, boutiques, or connect with nano-influencers in your community. You're trading time for an audience, not money. This is how I filled my books in 90 days. Google ads, meta ads, radio, local podcasts. Fastest ROI, but costs the most money. The soccer ball analogy: if you have six kicks, don't kick each ball once. Kick one ball six times and hit the goal. Pick ONE method and master it before moving to the next. Why spreading yourself across all three waters down your quality and nothing works as well How I've streamlined each method over eight years: organic is on autopilot with my VA, Facebook ads are almost on autopilot with Pamela Why your decision depends on your capacity and finances, not what's trending How the Pay Yourself More Calculator showed me exactly what needed to change to pay myself and my team well Pick one method. Tweak it. Play with it. Get so good at it you can do it with your eyes closed. Then pass it on and move to the next method. Which method fits your capacity right now? Build, borrow, or buy? Grab the Pay Yourself More Calculator to see in black and white what needs to change in your business. www.Amandaluisaconsulting.com