`BRAND SOUNDS - Music and Brands´

A serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The reader gradually starts to understand what „Sound Branding“ is all about.

The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy!

The fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy!

The third episode of the BRAND SOUNDS series with John Groves. As a famous composer from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID?

The second episode of the BRAND SOUNDS series with John Groves! In this one you can listen to his opinion about the possibility using music in advertising and communication globally.

Welcome to the brand new BRAND SOUNDS Series with John Groves. In this episode you can see and listen to his opinion about the difference between "recognisable" and "memorable" in using sound in communication.

Here you can see a presentaton by one of the famous composer from Germany, John Groves. As a specialist in all aspects of Sound Branding, he is telling us how important is the usage of sound in communication. Enjoy it!

The final episode of the NIVEA & Asher Lane series with John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer. John is asking him about the benfits that NIVEA got out of this deal. But first of all, Michael is going to tell us his thoughts on the place of the composer in the food chain.

A simple but important question this time: What is Michael Cramer's opinion about Sound Branding?

In this episode, John and Michael are talking about the current trend of brands putting undiscovered talent on the web. For example: Mercedes Benz with their "Mixed Tape" Project. Moreover they are talking about the future of the record companies and their behavior on the market...

This episode starts of with a monologue of John Groves exponding on the importance of specialist applied music composers. Moreover, John is asking Michael Kramer why the record company didn't take up their option despite having a chart hit...

In this episode John Groves is asking Michael Kramer about their methodology. Sit back and tune in...

Brand Sounds - Brand New! John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer are talking about the small but important difference between “brand entertainment” and “branded entertainment”. Moreover, they are talking about the NIVEA “Around The World” campaign. The intention thru the emotional effect of the music was a rejuvenation of the brand NIVEA. \STREAM initiated a co-operation between NIVEA, WARNER MUSIC and the band ASHER LANE. The song “New Days” was especially composed for this campaign and \STREAM started a very smart promotion…

This is the fifth and final Episode of the BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”.

This is the fourth of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! The fifth and final Episode is comming next Week.

This is the third of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 4 is comming next Week.

This is the second of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 3 is comming next Week.

CAUTION, THIS IS HOT! This is the first of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. They talk about the partnership between the Telco 02 and the Fanta 4, tour sponsorship and the use of their hit “TROY” in TV commercials during the football WM 2006. Subscribe to this Podcast and stay up to date! Episode 2 is comming next Week.

This is an interview between John Groves and one of the famous artist managers, Lou Pearlman. They talk about his expiriences with brand and artist partnerships.

Would a Music Consultant have been useful?

Campaign or Brand Sound?

Radio plays or sales?

Promotion and events...

Strategy or gut Feeling?

Was it much hassel?

How much agency influence was there?

Was "Hello" an existing song or was ist specialy composed?

How Mercedes Benz got Christina Aguilera for their campaign.