Brand Unmuted Podcast

What if the thing standing between you and your next level isn't your strategy, your branding, or even your offer? What if it's the fact that you're still waiting for things to be perfect?In this episode, we're sharing our own struggles with perfectionism, why we think entrepreneurs chase perfection so much, what actually happens when you wait until something feels perfect, and how to push past perfectionism and just launch the thing already.Topics We CoverWhy entrepreneurs chase perfectionThe reality of waiting until something feels perfectLost opportunities from perfectionismHow progress builds confidence faster than planningThe "sell it, then build it" modelHow perfectionism slows down business growthLaunching something imperfectly and still succeedingGetting past the perfectionism mindsetWhy delaying your project delays your money and growthTime Stamps06:03 – Have you ever delayed launching something? 07:31 – Why do entrepreneurs chase perfection? 10:13 – Women vs. men and perfectionism10:45 – What happens when you wait for perfect 13:24 – Launching something and nobody noticing it wasn't perfect 15:18 – How progress builds confidence faster than planning 16:10 – What it looks like to just launch something 18:06 – Selling it before building it 18:25 – Does perfectionism slow down growth? 19:55 – Launching something imperfectly and still succeeding 22:32 – Getting past the perfectionism mindset 24:17 – Delaying your project delays your money Links & Resources MentionedJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comBook Mentioned: This Story May Save Your Life by Tiffany CrumbEpisode Referenced: Episode 20: Does Imposter Syndrome Ever Go Away?Connect With Us on Instagram! @brandunmutedpodcast

If you've ever thought that retainer work wouldn't fit your business model, or that it would complicate your workflow, this episode might change your mind.We're breaking down what retainer clients actually look like in real life, how we've each structured our retainer programs differently (as a designer and copywriter), and why adding retainers might be exactly what your business has been missing.A lot of project-based service providers never even consider offering retainer work. They assume it means being on call 24/7 or that it'll throw off their existing systems. But what if it actually does the opposite? What if it creates more stability, more predictable income, and deeper relationships with clients you already love working with?In this episode, we're sharing our honest experiences with retainer clients. We're covering how we structure our programs, how we price them, how we manage boundaries, and when a retainer relationship might not be the right fit.Topics We CoverWhat a retainer client actually isHow retainers differ from project-based workCommon misconceptions about retainer workWhy we started offering retainersHow retainers affect monthly schedulingWhen a retainer program might not workSetting client commitment timeframesManaging client requests and turnaround timesPreventing "unlimited access" expectationsPricing retainer work vs. project ratesHow retainers create more stable incomeWhat makes a retainer relationship work wellTime Stamps05:39 – What is a retainer client?07:18 – Biggest differences between project work and retainer work08:51 – Common misconceptions about retainers09:31 – Why we started offering retainers12:20 – How retainers affect monthly scheduling13:49 – When a retainer program might not work18:27 – Managing client requests and turnaround22:02 – Setting boundaries with retainer clients24:33 – Resetting expectations mid-retainer26:54 – Why clients want to be on retainer28:21 – Tips for clients to maximize retainer value29:29 – Do retainers suit established or newer businesses?30:36 – Pricing retainer work33:05 – How retainers stabilize income33:44 – When to sell retainer services35:28 – Working with new clients on retainer36:58 – Is retainer work for every business?37:06 – What makes a retainer relationship work wellLinks & Resources MentionedDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comEpisodes Referenced:Episode 8: Setting BoundariesTools Mentioned:Calendly (scheduling for retainer clients)Honeybook (client questionnaires and forms)Basecamp (client communication)Workflow (managing client design edits)

If you've heard of Showit’s DXP retreat and ever wondered what it’s all about, or if it's worth attending, this episode is for you.Joanna just got back from her fourth DXP retreat, and she's sharing everything: what the experience is really like, what happens during those four days at the ranch in Show Low, Arizona, what makes it different from other industry events, and why she keeps going back year after year.DXP (Designer Experience) is Showit's invite-only retreat for design partners. It's part working session, part creative retreat, and part summer camp for adults, and it's one of the most valuable experiences Joanna makes time for in her business every single year.In this episode, we're covering everything you need to know about DXP, and why Joanna thinks every Showit designer should attend at least once!Topics We CoverWhat Showit DXP actually isWhy Joanna attends every yearWhat kind of event is DXP? (Retreat, meeting, conference?)Who's invited to attendWalking through the full DXP experienceDay one at the Showit officeAccommodations and amenities at the ranchWhat goes on during those few days at the retreatThe terrain and weather in Show LowWhat the vibe is likeWhat stands out most when you first arriveJoanna's biggest takeaway (mindset shifts, not tech)Having real, honest conversations with other designersRunning new business ideas by friends at DXPWhy events like DXP are valuable for business ownersMaking connections that last all yearShowit platform updates coming soonIs DXP worth the investment?What to know before you go (bring layers, chapstick, comfy clothes)What Joanna wishes she'd done differentlyWhy you should just go (even if you don't know anyone yet)Time Stamps02:25 – Joanna just got back from DXP02:49 – What is Showit DXP?03:23 – Why Joanna attends every year03:49 – Is it work or fun?04:44 – What kind of event is it?05:37 – Who's invited?06:17 – Walking through the experience07:40 – Day one at Showit office08:27 – What's it like in Show Low?10:16 – Weather and terrain12:23 – What's the vibe like?14:31 – What was different this year?15:16 – Joanna's biggest takeaway19:26 – Did anything change about your business thinking?24:37 – New Showit updates coming28:24 – Is DXP worth the investment?30:51 – What to know before you go31:48 – What Joanna wishes she'd done differently32:48 – Advice for introverts35:48 – Final thoughts on DXPLinks & Resources MentionedJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comEvents & Programs Mentioned:Showit DXP (Designer Experience retreat): dxp.showit.com/Showit Spark (larger conference-style event): spark.showit.com/Tools Mentioned:Workflow (design revision feedback and project management tool): www.workflow.design/

If you've ever sent off work to a client and immediately thought "they're probably going to hate it” (even though they never do!), this episode is for you.We're talking all about imposter syndrome: what it is, why it shows up at every stage of business (not just when you're starting out), and how to deal with it when those self-doubts creep in. In this episode, we're sharing our personal experiences with imposter syndrome, from sending client work for review to raising prices to becoming more visible online. We're talking about why comparison on social media makes it worse, and what actually helps when those doubts show up.We're also covering specific situations where imposter syndrome tends to hit hardest: when you're creating new offers, pivoting your business, raising your prices, or growing your audience. And we're sharing lots of practical tips for pushing through it.Topics We CoverWhy you can know your stuff and still feel anxiousDoes imposter syndrome ever actually go away?Why it shows up at every stage of businessHow comparison on social media feeds imposter syndromeFeeling intimidated by successful people in your industryWhat helps push past early doubtsFinding community with other entrepreneursWhy success doesn't eliminate self-doubtHow slow seasons bring imposter syndrome backWorrying about what your audience will think when you pivotThe fear of being watched while you failWhy other people don't care as much as you think they doImposter syndrome when raising your pricesImposter syndrome when you become more visible onlinePractical tips for moving through imposter syndromeWhy planning reduces self-doubtTime Stamps01:26 – Why you can still feel anxious even when you know your stuff 04:48 – Practicing vs. actually performing 05:17 – Have you ever felt like "who am I to be doing this"? 06:13 – Sending client work and thinking they'll hate it 07:24 – Does imposter syndrome ever go away? 08:02 – It shows up at every stage 09:35 – Comparison on social media 11:16 – Feeling intimidated early in business 12:38 – What helped push past early doubts 15:08 – Does it disappear once you've been in business a while? 16:36 – Slow seasons bring it back 17:43 – Why success doesn't eliminate self-doubt 18:01 – What helps as an experienced business owner 21:09 – Imposter syndrome when offering something new 23:18 – Worrying what your audience will think24:50 – Why other people don't care as much as you think 25:45 – Imposter syndrome when raising prices 30:27 – Becoming more visible online 35:29 – Tips for moving through imposter syndrome Links & Resources MentionedDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comEpisodes Referenced:Episode 12: Business Pivots: When (and How) to Change Direction

If you've ever wondered whether affiliate marketing is worth it, or if it's actually as passive as everyone claims, this episode is for you.We're breaking down everything you need to know about affiliate marketing: what it is, how it works, why companies create affiliate programs in the first place, and how to choose which products and services to promote. We're also sharing which affiliate programs we use in our own businesses, how we promote them, and what realistic income expectations look like.Spoiler alert: Affiliate marketing isn't actually passive. It requires effort and intention. But it's still one of the easiest second income streams you can add to your business without majorly increasing your workload.We're also tackling common misconceptions, sharing mistakes people make, and giving you practical tips for getting started today.Topics We CoverWhat we first imagined when we heard "passive income"What affiliate marketing actually isHow we use affiliate marketing in our businessesWhy companies create affiliate programsWhy affiliate marketing works better when it feels naturalIs affiliate marketing actually passive income?The Amazon Influencer program (and how it works)Different ways to promote affiliate links (blog posts, podcasts, YouTube, email newsletters, resources pages)How to choose which companies to work with for affiliate incomeWhy you should only promote products you've actually usedSaying no to affiliate opportunities that aren't a good fitTools and companies we promote (Showit, Tonic, 17 Hats, Honeybook, Flodesk, Contract Club, and more)How to stay consistent with promoting your affiliatesKeeping your affiliate links organizedRealistic expectations for affiliate incomeHow long it takes to see meaningful incomeCommon misconceptions about affiliate marketingBiggest mistakes people make with affiliate marketingWhy every business should have multiple revenue streamsWhere to look for affiliate programs in your businessTime Stamps03:31 – What did you first imagine when you heard "passive income"?04:47 – First thoughts about affiliate marketing06:18 – What is affiliate marketing?06:52 – How we use affiliate marketing in our businesses08:34 – Why companies create affiliate programs10:32 – Why it works better when it feels natural13:05 – Is affiliate marketing actually passive income?15:45 – Different ways to promote affiliate links15:45 – How to choose companies to work with16:40 – Saying no to opportunities that aren't a good fit18:25 – Tools and companies we promote20:37 – Staying consistent with promotions22:25 – Keeping affiliate links organized25:36 – Realistic expectations for affiliate income28:08 – Misconceptions about affiliate marketing31:12 – Biggest mistakes with affiliate marketing31:35 – Should every business have multiple revenue streams?33:39 – Where to look for affiliate programsLinks & Resources MentionedDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comAffiliate Programs & Tools Mentioned:Showit (website platform): Get 1 month free!Tonic (design templates for Showit and Canva)17 Hats (CRM)Honeybook (CRM)Flodesk (email marketing): Get 50% off your first year!Interact (quiz creator)Tailwind (Pinterest scheduling)Rank for Revenue (SEO course by Sarah Does SEO)Acuity (scheduling tool)ManyChat (Instagram automation)The Contract Club (website policies and contracts)The Legal Paige (website policies and contracts)BDOW (pop-up opt-in forms)Hautet Stock and Elevate Visuals (stock photos)Booked Out Designer (Showit Designer Course by Elizabeth McCravy)Podcast Success Blueprint (Podcasting Course by Elizabeth McCravy)Amazon Influencer Program

When most people think about branding, they immediately think: logo, colors, fonts. But that's only scratching the surface.This is the first episode in our branding miniseries, and we're starting with the foundation: what branding actually is (and what it isn't). We're breaking down the difference between brand identity (the visual stuff) and brand messaging (how you communicate), why most people jump straight to visuals, and what happens when your beautiful design doesn't match your messaging.We're also sharing examples of brands that get it right–like Oatly, Ritz Carlton, and Southwest Airlines–and walking you through practical exercises you can do today to start building or refining your brand strategy. Whether you're starting from scratch or wondering if your current branding is working, this episode will help you understand what a cohesive brand really looks like.Topics We CoverThe Jaguar rebrand controversy and why it missed the markWhat people think branding is vs. what it actually isThe difference between brand strategy, brand identity, and brand messagingWhy every business has a brand (whether they realize it or not)Common misconceptions about brandingWhy branding isn't just for big companiesWhy a logo alone doesn't make a strong brandWhy people jump straight to visuals (and why messaging should come first)Why consistency is what makes brands memorableWhere to start if you want to improve your brand todayThe Pinterest "brand room" exercise (Joanna's favorite branding activity)Why you should start with strategy before visualsTime Stamps00:43 – The Jaguar rebrand controversy 01:47 – What people think branding is 02:49 – What is branding really? 04:24 – Explaining branding in simple terms 06:28 – Do all businesses have a brand? 06:58 – Misconception: Branding is just for big companies 07:31 – Misconception: Branding is just a logo 08:23 – Misconception: Good visuals = strong brand 09:22 – Why people jump straight to visuals 10:11 – Businesses with good design but confusing messaging 11:13 – Branding terminology: Brand voice 11:50 – Branding terminology: Brand identity 12:34 – Should messaging or visuals come first? 13:41 – Can two brands have similar visuals but different audiences? 15:07 – Brands with really strong messaging 16:48 – Instantly recognizable brands 20:20 – Why consistency matters 21:09 – Visual consistency vs. experience: Which creates loyalty? 22:00 – Where to start improving your brand today 27:10 – Start with strategyLinks & Resources MentionedJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comKate Putnam Brand Identity Quiz — Find your brand archetype and get direction for your visual identity: kayeputnam.com/brandality-quiz/

If you've ever felt like you're spending way too much time on repetitive tasks that don't directly generate revenue, then this episode is for you.We're talking all about automations and how they can save you hours every week in your business. From streamlining admin tasks to managing your client workflow, automations are one of the best investments you can make as a small business owner.In this episode, we're sharing our personal experiences with implementing automations, what tasks you should automate first, and exactly which tools we use to run our businesses more efficiently. We're also addressing the biggest concerns people have about automations, like whether they make your business feel impersonal or whether they're too complicated to set up.If you're still doing everything manually (or if you're curious about what you could be automating), this episode will give you practical ideas for where to start.Topics We CoverWhen we realized we needed systems and automations in our businessesThe tasks that were taking way longer than they should (and how we fixed them)Why most business owners wait too long to start automatingWhat automation actually means in a small businessWhy automation feels intimidating (and why it doesn't have to be)The difference between different CRMs (17 Hats, Honeybook, Dubsado)Which tasks you should automate firstWhat a CRM actually does and why it saves the most timeHow to add personal touches even with automated workflowsProject management tools: Basecamp, Asana, ClickUp, TrelloEmail marketing platforms: Flodesk, Mailerlite, MailchimpScheduling systems: Calendly, AcuitySocial media scheduling: Planoly, TailwindWhy automation creates freedomWhere to start firstTime Stamps05:21 – When did you realize you needed systems and automations?06:50 – Tasks that were taking way too long08:00 – What it was like running your business before automating09:01 – Things you did manually that now seem ridiculous11:18 – Why business owners wait too long to automate13:15 – What does automation actually mean?13:56 – Why automation feels intimidating15:28 – Why it can be complicated (but doesn't have to be)16:00 – Choosing the right programs for your business17:19 – What tasks should you automate first?19:26 – What is a CRM and what can it do?23:04 – Adding personal touches to automated workflows24:55 – Different CRMs for different business needs25:10 – What is a project management tool?28:16 – Using project management purely for your own organization29:53 – How automations save time in project management32:54 – Email marketing platforms and automation36:09 – Scheduling systems like Calendly37:07 – Social media scheduling platforms40:42 – Automation doesn't have to be complicated41:26 – Automation creates freedom42:47 – Where to start with automationsLinks & Resources MentionedJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comTools Mentioned:CRMs: 17 Hats, Honeybook, Dubsado, MoxieProject Management: Basecamp, Asana, ClickUp, TrelloEmail Marketing: Flodesk (get 50% off your first year), Mailerlite, MailchimpScheduling: Calendly, AcuitySocial Media: Planoly, Tailwind

If you've ever felt guilty for working late, missing a family event for a client deadline, or taking a mental health day when your to-do list is overflowing, then this episode is for you.We're tackling the work-life balance myth head-on. Spoiler alert: we don't think it's achievable. And we don't think that's a bad thing.In this episode, we're talking about where the concept of work-life balance came from, why it creates more guilt than peace, and what we should be chasing instead. We're sharing our own experiences with trying (and failing) to achieve perfect balance, how parenthood and entrepreneurship changed our perspectives, and why flexibility might be the real goal all along.If you've been beating yourself up for not having it all figured out, this conversation will give you permission to let go of the balance myth and embrace something better.Topics We CoverWhether we think work-life balance is actually achievable as entrepreneursWhere the concept of work-life balance came from (and why it's always been unrealistic)How being a parent vs. an employee vs. an entrepreneur changes your view on balanceDianna's naive expectations of entrepreneurship and work-life balanceJoanna's realization that balance is impossible as a parentThe moments that made us realize balance isn't realisticHow there's always something to do (and why you can never turn it off)The seasons when work 100% takes over (launches, projects, holidays, vacation prep)Why we'd never trade flexibility for technically free weekendsThe guilt that comes from trying to force balanceWhy we're actually chasing flexibility, not balanceHow flexibility is different from balance (and why there's less guilt)Shifting priorities in different seasons of life and businessWhy reminding yourself that seasons don't last forever prevents burnoutTime Stamps03:52 – Do you think work-life balance can exist as a business owner?05:08 – Where the work-life balance concept came from07:01 – Balance as a parent vs. employee vs. entrepreneur08:06 – Did you expect entrepreneurship to give you more or less balance?10:00 – Reality check: Business takes all your free time11:16 – There's always something to do12:40 – When work 100% takes over13:21 – We'd never trade this flexibility14:18 – The moment you realized balance isn't realistic16:27 – Living with the fact that the to-do list is never done17:14 – What happens when you try to force balance18:16 – What does balance actually mean?19:43 – What if we're chasing flexibility, not balance?20:37 – How flexibility is different from balance24:13 – Flexibility in different seasons24:42 – What would you say to someone chasing balance?25:26 – The mindset shift that helps most27:24 – Seasons won't last foreverLinks & Resources MentionedDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comEpisode 8: Setting Boundaries in Your BusinessEpisode 10: Why Your Why MattersEpisode 5: Annual Goal Setting for Entrepreneurs

Getting client testimonials seems like it should be simple, but it's actually something most business owners struggle with.Last week, we talked about the trust recession and how social proof is more important now than ever before. So this week, we're diving deep into everything you need to know about client testimonials: how to ask for them, what questions to ask to get compelling answers, when to follow up, and how to use them strategically on your website.We're also breaking down a real testimonial example to show you how to pull out the most impactful pieces, what you can (and can't) edit ethically, and where to place them on your site for maximum impact. Whether you're brand new and only have one testimonial or you have dozens and don't know which to use, this episode will help you make the most of your social proof.Topics We CoverWhy getting testimonials is harder than it seemsDianna's process for gathering testimonials (with a freebie!)Joanna's process using questionnaires in 17HatsHow to ask specific questions that get better answersThe difference between vague and specific testimonial questionsLive examples: Asking the wrong vs. right questionsWhen to send testimonial requestsHow many times to follow up without being annoyingWhere testimonials have the biggest impact on your websiteWhy you shouldn't have a dedicated testimonials pageUsing testimonials at decision-making points on your siteWhat you can and can't do ethically with testimonialsPulling testimonials from emails, DMs, and social media commentsBreaking down a real testimonial exampleHow to make the most of one testimonial when you're just starting outWhat to do when you have too many testimonials to choose fromTime Stamps03:43 – Why getting testimonials is harder than it seems04:50 – How Joanna learned to get better testimonials06:06 – Dianna's process for gathering testimonials09:29 – When and how to follow up13:14 – Client Voice Hacking Guide (free download below!)13:48 – Examples of vague vs. specific questions18:40 – Following up without being annoying22:37 – What you can and can't do with testimonials25:23 – Where to use testimonials on your website27:27 – Using testimonials at decision-making points30:15 – Pulling testimonials from DMs and emails33:37 – Breaking down a real testimonial example36:16 – What to do when you're brand new and don't have many testimonialsLinks & Resources MentionedDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comFree download: Client Voice Hacking Guide — Dianna's exact process and questions for getting compelling testimonials (https://risecopyco.myflodesk.com/clientvoicehackingguide)Episode 14: Navigating the Trust Recession (referenced in this episode) Listen on Apple // Listen on Spotify

Business feels different right now than it did even a year or two ago — and you're not imagining it.We're in what marketing experts are calling a "trust recession," and it's changing the way people buy online. Consumers are more skeptical, they're taking longer to make decisions, and they're looking for authenticity over perfectly polished content. In this episode, we're breaking down what the trust recession is, why it's happening, and most importantly, what you can do about it.Instead of leaving you with doom and gloom, we're spending most of this episode on actionable strategies you can use right now to build trust with your audience — from showing up authentically on camera to using social proof the right way, building genuine relationships, and showing people you're a real human behind your business.Topics We CoverWhat the trust recession is and how it's affecting online businessWhy people aren't buying as easily as they were a few years agoThe boom during the pandemic and the oversaturation of online businessesHow Gen Z's buying behavior differs from previous generationsWhy AI is making the trust problem worseShowing up authentically on camera (and alternatives if that feels uncomfortable)The importance of brand photographyHow to share client testimonials and social proof the right waySharing the process vs. overnight success storiesWhy your website and branding need to stand outUsing templates while still being authenticThe role of discovery calls in building trustBuilding genuine relationships on social media instead of just chasing salesThe importance of doing what you say you're going to doTime Stamps04:05 – What is the trust recession? 05:04 – How our personal shopping habits have changed 07:19 – What the trust recession means for online business 09:29 – Why people have become so skeptical 12:27 – Gen Z's different approach to buying online 15:35 – How AI is making the trust problem worse 16:50 – Joanna's story of getting scammed buying lawn furniture 20:51 – How Gen Z views authority differently 23:18 – What we can do to combat the trust recession 23:27 – Showing up authentically on camera 25:48 – The importance of brand photography 26:53 – Retiring filters and showing up as yourself 28:08 – How to share client testimonials the right way 29:41 – Sharing the process vs. overnight success 32:32 – Sharing failures and things that didn't work 33:05 – Authentic branding and messaging 35:08 – Making your messaging transparent without overwhelming 37:27 – Email marketing and newsletters as trust-building tools 37:46 – Building genuine relationships on social media 40:26 – The role of discovery calls in the sales process 44:14 – The importance of doing what you say you're going to do Links & Resources MentionedDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

If you've been curious about switching your website over to Showit — or even if you've never heard of it before — this episode is for you.Showit is our favorite website builder, and today we're breaking down exactly why. From the creative freedom it offers to the incredible community behind it, there are so many reasons we love working with (and on) this platform. Whether you're a designer looking for more flexibility or a business owner who wants to be able to update your own site without needing an engineering degree, Showit might be the perfect fit.In this episode, we're covering how we each discovered Showit, what makes it different from other platforms, the biggest misconceptions floating around about it, and answering all your frequently asked questions in rapid-fire style.Topics We CoverHow Joanna discovered Showit as a frustrated wedding photographer in 2015Dianna's experience switching from WordPress to ShowitThe history of Showit: From slideshow presentations to website builderWhat Showit is and how it works (drag and drop, creative freedom, WordPress blog integration)How Showit compares to other platforms like Squarespace, Wix, and WordPressMyth-busting: "It's not a real website if you don't code it"Myth-busting: "Showit is hard to navigate"The truth about SEO on Showit (spoiler: it works just fine)Why Joanna chose to design in Showit: Creative freedom, ease of use, community, company valuesDianna's experience as a Showit user (not a designer)Why clients switch to Showit from other platformsHow to know if Showit is the right platform for your businessRapid-fire FAQ: Hosting, blogs, pricing plans, mobile design, e-commerce, custom code, cookie banners, email, and formsTime Stamps01:46 – How Joanna discovered Showit in 2015 03:18 – Dianna's experience switching from WordPress 04:55 – The history of Showit and their community focus 07:23 – What is Showit? 08:13 – How Showit compares to other platforms 09:09 – Biggest misconceptions about Showit 11:34 – The truth about SEO on Showit 13:48 – Why SEO is a long game on any platform 16:05 – Why Joanna chose to work with Showit 18:57 – Dianna's experience as a Showit user 21:07 – Why people switch to Showit 21:51 – How to know if Showit is right for you 23:55 – Rapid-fire FAQ section begins 29:49 – Random question: Would you rename yourself?Links & Resources MentionedShowit! Get your first month free: https://account.showit.com/r/joannaJoanna's Showit SEO blog post: joannamoss.com/showit-seo-myths-shattered/Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comSarah Does SEO - Rank for Revenue course – A GREAT course for designers or other service providers looking to learn SEO and add it as a service for clients. https://0628--saradoesseo.thrivecart.com/rank-for-revenue/ Showit cookie banner tutorial: https://learn.showit.com/en/articles/1235058-eu-cookie-law

If you've been in business for any amount of time, you've probably made at least one pivot — and if you haven't yet, you will.Pivoting in your career or business isn't a sign of failure. It's a normal, healthy part of growth. But there's often this underlying fear that comes with making a big change: What will people think? Am I giving up? Should I push through instead?In this episode, we're talking about all things pivots – from switching careers before entrepreneurship to making shifts within your business, and everything in between. We share our own pivot stories, why pivoting is more socially acceptable now than it was for our parents' generation, and how to prepare yourself (and your audience) when it's time to make a change.Topics We CoverOur personal pivot stories and the big shifts we've madeHow career pivoting has changed generationallyWhy our parents' generation stayed in one job, but ours doesn'tThe different types of business pivots (career changes, corporate to entrepreneur, hobby to side hustle, side hustle to full business, and pivots within your business)The difference between a pivot and growth or evolutionWhy the fear of pivoting is more internal than external (hello, imposter syndrome)How to prepare your mindset before making a pivotHaving conversations with your family about career changesHow to warm up your audience to a pivot instead of announcing it out of nowhereWhy most millionaires have 7 streams of income and how that helps with pivotingHow to know when it's time to quit versus push through a hard seasonDe-stigmatizing quitting and doing it properlyThe difference between quitting a service vs. quitting your businessTime Stamps03:10 – Why pivots are a normal part of entrepreneurship04:18 – The different types of pivots we're covering in this episode05:04 – Joanna's pivot story: From photography to web design07:25 – Dianna's career shifts before starting her business09:43 – How our upbringing shaped our perception of pivoting careers12:32 – Why career changes are more socially acceptable now15:51 – Dianna's experience with both traditional and non-traditional career models16:23 – Is there less pressure on kids now to find a forever career?22:21 – Aging out of careers and continuing to pivot as you grow25:04 – Multiple streams of income and side hustles29:04 – Is the fear of pivoting external or internal?30:37 – How to prepare yourself for a big pivot34:27 – Having conversations with family and your audience about pivots38:10 – How to know when it's time to quit vs. push through41:13 – Teaching kids (and ourselves) when it's okay to quit42:00 – The benefit of flexibility as a small business ownerLinks & Resources MentionedDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comEpisode 10: Why Your Why Matters (referenced in this episode) Listen on Apple / Listen on Spotify

If you're planning a website project, you've probably wondered: Should I write the copy first or start with the design?The answer isn't one-size-fits-all — it depends on where you are in your business journey and what your goals are for the project. In this episode, we're breaking down when to start with copy, when to start with design, and how to make the smartest investment for your business right now.Whether you're ready to scale or you're still in early growth mode, this episode will help you make the right choice for your website.Topics We CoverThe difference between what design does and what copy does on your websiteWhy your approach might be different depending on your season of businessMeet Sarah: An established business owner ready to refine and scaleWhy Sarah should start with copy before investing in designHow copy dictates the structure, hierarchy, and conversions on your siteMeet Paige: A newer business owner in the early growth stageWhy Paige should start with a design template to guide her DIY copyThe benefit of starting with a wireframe instead of a blank pageWhen it's okay to hire a copywriter midway through a template projectWhat NOT to do: investing in custom design with placeholder copyHow to restructure a template once your copy is doneTime Stamps04:09 – The difference between design and copy on your website05:10 – Why your approach may differ depending on your business season05:22 – Meet Sarah: An established business owner ready to scale 06:33 – Why Sarah should start with copy before design09:37 – Meet Paige: A newer business owner in early growth mode11:54 – Why starting with a template helps Paige write her own copy12:09 – Unpopular opinion: You don't need a custom website to be successful12:55 – What to do when you get stuck writing copy with a template13:30 – What NOT to do: Custom design with placeholder copy14:41 – How to customize your template once the copy is finishedLinks & Resources MentionedDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.comJoanna's Showit templates with free content documents: joannamoss.com/showit-website-templatesShowit - our favorite website design platform: https://account.showit.com/r/joanna

Your why isn't just a buzzword, it's the foundation that holds your entire business together.When you're clear on why you started your business and what keeps you going, decision-making becomes easier, guilt becomes lighter, and your marketing becomes more authentic. In this episode, we're diving into why knowing your why is so important, how to discover it (or rediscover it), and what happens when you actually honor it in your business decisions.Whether you're just starting out or you've been in business for years, this conversation will help you reconnect with what really matters.Topics We CoverWhat a "why" actually is and why it matters in your businessHow our whys have evolved over the years (flexibility, freedom, and impact)Using your why as a pillar to make business decisions without guiltWhy your why is a better motivator than willpower aloneHow your why helps you say no to the wrong opportunitiesThe connection between your why and your marketing/storytellingJournal prompts to help you discover or reconnect with your whyWhat happens when you honor your why vs. when you ignore itUsing your why to avoid shiny object syndrome and stay on trackHow to know when your why has shifted or evolvedTime Stamps03:50 – Discussing eachother’s why 05:50 – How we each discovered our whys 07:29 – How our whys changed over the years08:50 – Falling back on your why as a decision-making tool 11:07 – Your why becomes your guiding light in business 12:15 – How your why helps you decide what to keep and what to drop 12:45 – Why motivation alone isn't enough 13:27 – It's okay if your why changes and evolves 13:50 – Journal prompts to help you discover your why 15:07 – Tips for people who don't love journaling 16:54 – How your why connects to your marketing and storytelling 17:51 – What happens when you honor your why 19:10 – Examples of honoring your why in real business decisions 21:08 – Takeaway: Finish the sentence "I'm building this business because..." Links & Resources MentionedDianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Your website might still be working… but is it still working as hard as it could be for your business?At the start of a new year, it’s easy to get caught up in goal-setting and planning without actually taking the time to refresh the digital spaces that support those goals. In this episode, we walk through a practical, step-by-step annual website checkup you can do to keep your site aligned with your evolving brand, audience, and offers.We’re breaking this into two parts: quick maintenance checks you should do every year, and bigger-picture updates that help elevate your site as your business grows.If your website hasn’t had a proper review in a while, this episode gives you an easy starting point.Topics We Cover• Why the beginning of the year is the perfect time for a website audit• Annual maintenance tasks: links, typos, CTAs, and footer updates• Making sure your messaging and brand voice still align with your audience• Checking brand consistency across fonts, photos, and colors• Using analytics and behavior tools to find friction points on your site• Updating SEO basics like keywords, page titles, redirects, and speed• Refreshing blog posts and updating year-specific content• How to elevate your site without doing a full redesign• Updating offers, pricing, and messaging to match business goals• Why brand photos should be refreshed regularly• Adjusting visuals and SEO if your audience or market has shiftedTime Stamps02:41 – Why your website needs an annual checkup03:23 – Website maintenance vs. website elevation updates04:39 – Copy updates: typos, CTAs, and brand voice consistency07:48 – Design updates: links, visuals, and friction points10:19 – SEO maintenance checks for the new year13:34 – Updating blog content that already performs well14:09 – Elevating your site without redesigning it15:51 – Updating messaging, offers, and pricing17:45 – Refreshing brand photography18:26 – Visual branding tweaks vs. full rebrands19:58 – Adjusting SEO if your audience or service area changes21:13 – Free website checklist downloadLinks & Resources MentionedDianna’s copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.comJoanna’s web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Boundaries aren’t about being rigid, cold, or unavailable. They’re about building a business that actually feels sustainable to run. In this episode of the Brand Unmuted Podcast, we’re diving into the real-life boundaries we’ve had to set (and sometimes re-set) in our businesses to protect our time, creativity, and mental health.From communication expectations and response times, to scope creep, revisions, automation, and work-life balance, this conversation is full of practical examples and mindset shifts to help you create boundaries that support both you and your clients.If you’ve ever felt resentful, overwhelmed, or stuck in “always on” mode, this episode will help you rethink what boundaries can look like, and why they matter so much.In This Episode, We Cover:Why boundaries aren’t rules for rules’ sakeSetting communication boundaries with clients (and yourself)The danger of being “too flexible”Using automation to protect your time without hurting conversionScope of work, contracts, and revision boundariesCreating work boundaries that align with your whyHow boundaries actually lead to better client experiencesLinks & Resources Mentioned: HoneyBook & 17hats - Our favorite CRM tools (https://share.honeybook.com/risecopyco & http://joannamoss.com/17hats)Calendly - For seamless calendar scheduling (https://calendly.com/)ManyChat - For setting up automations on Instagram (https://manychat.com)Time Stamps:01:46 – Why boundaries matter (and why they’re core to Brand Unmuted)02:46 – A real-life moment that forced Joanna to rethink boundaries03:40 – Protecting evenings, personal time, and mental space05:10 – The danger of being too flexible06:00 – Hours worked vs. set schedules (and why this matters for creatives)07:15 – Rush fees, weekends, and pricing as a boundary08:14 – Urgency, over-responsiveness, and “it’s just cups and saucers”09:00 – Why ideal clients will respect your response time11:05 – Using automation to protect your boundaries12:59 – Tools that help: CRMs, calendars, and scheduling systems15:16 – Scope creep, contracts, and setting expectations upfront16:09 – Refining systems to prevent burnout before it starts18:44 – Boundaries around revisions (and why structure helps everyone)20:32 – Setting boundaries with yourself and understanding capacity22:39 – Flexibility as the “why” behind strong boundaries24:03 – Final takeaway: choosing one boundary to resetReady for More?If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.We’ll be back next Tuesday with a new episode!

In 2026, every business needs a website — whether you’re brand new, fully booked, product-based, or service-based. In this episode, we break down why your website is still the most important piece of your online presence: from trust and credibility, to SEO and visibility, to making sales without living on Instagram.In This Episode, We Cover:Why people search online first (and how a blog helps you show up early)How a website cuts down the number of “touch points” it takes for someone to buyWhy relying on social media alone is riskyHow your website builds credibility — especially for high-ticket offersThe power of your About page (and why skipping it costs you sales)How your website becomes your 24/7 salesperson (even across time zones)Real examples: nail salons, travel advisors, social media managers, realtors, photographersTime stamps02:00 Why every business needs a website in 202602:50 SEO + blogging: showing up when people search for their problem05:00 Touch points: why it takes more time to build trust now05:45 “Checking you out” before committing (nail salon example)06:15 Not everyone is on social media (or uses it to search)08:20 Websites build trust + credibility10:40 Social media is borrowed space (and risky to rely on alone)14:15 Controlling the journey + messaging flow16:20 Social proof: testimonials, portfolios, results17:45 The About page (and why it’s not optional)20:15 Your website as a 24/7 salesperson22:35 Would you contact a business without a website?Links & Resources MentionedJoanna’s web design services: joannamoss.comDianna’s copywriting offers: risecopyco.comReady for More?If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.We’ll be back next Tuesday with a new episode!

Your website is never really “done” — and sometimes the tiniest tweaks are a sign you actually need a full reset.In this episode, Joanna shares why she scrapped her old site, hired a copywriter (spoiler – it was Dianna!), and rebuilt her brand and offers from the inside out.We walk through what wasn’t working, how her Website in Two Weeks offer reshaped her whole business, and why even pros shouldn’t always DIY their own copy.Topics We Cover:Why Joanna decided to redo her website - How constant tiny edits and “I didn’t see that on your site” comments from clients were a red flag that the strategy & messaging weren’t landing anymore.How a new offer forced a full website rethink - The behind-the-scenes of creating her Website in Two Weeks process, dropping other offers, and needing the site to clearly communicate one streamlined signature service.Designing for evolving clients (and changing trends) - Why websites are living, breathing assets, how audience behavior shifts over time, and what that means for your layout, messaging, and overall experience.Rebranding away from the beige trend - Joanna’s decision to ditch the “polished but not-me” neutral vibe, lean into bold color and personality, and intentionally attract clients who want color and energy in their brands.Why she hired a copywriter instead of DIYing (again) - The difference between being able to write and wanting clean, strategic, to-the-point copy that isn’t overly wordy, plus how it felt to release control without losing her voice.What the copywriting process with Dianna was actually like - How we worked together: brain-dump from Joanna, strategic structure, collaborative revisions, and using feedback to make sure the words truly sounded like her.The results: more aligned clients & better feedback - The kind of comments she gets now (“I love the energy of your site,” “This sounds so much like you”) and how that’s translated into working with more of her true ideal clients.When it is and isn’t the right time to hire a copywriter - Why brand-new business owners who are still fuzzy on their offers might want to wait, and why established businesses ready to elevate, rebrand, or refine are primed for pro copy.Time stamps00:00 – Intro + why we’re talking about this02:14 – What pushed Joanna to redo her site04:29 – The new offer that changed everything08:42 – Rebranding, color, and attracting the right people10:07 – Why she didn’t DIY her copy this time11:16 – How the process actually felt13:38 – Feedback from clients & results19:07 – Lessons for designers & business owners22:09 – When you’re ready (or not) to hire a copywriter23:38 – Our end-of-episode “weird” question: your 11-hour-flight seatmatesLinks & mentionsJoanna’s web design studio: Joanna Moss Creative – custom Showit websites & her Website in Two Weeks processDianna’s copywriting studio: Rise Copy Co. – website & launch copy for creative women in business

January is PEAK “new year, new you” energy… but we’re here to offer a different take: your business doesn’t need a reset just because the calendar flips.In this episode, we’re walking through how we each plan for the year ahead– from Joanna’s capacity-first, color-coded, one-page calendar system to Dianna’s reflection + goal-setting + vision board + quarterly milestones approach.If annual planning overwhelms you and you struggle to stay consistent with your goals, start here.Topics we cover:Why “fresh start” January messaging can feel weirdly crushing as an entrepreneurJoanna’s capacity-based planning system: one calendar, 12 months, one glanceHow Joanna blocks vacation, travel, booked projects, and income goals firstWhy planning your year visually can make discovery calls so much easierWhat to do when projects run longer than expected (aka: the flex space plan)Dianna’s planning ritual: reflection, journaling, and using your numbers to tell a storyThe EOS / Traction framework and how quarterly milestones make goals doableVision boards: why they work, how to make them (digital or physical), and how to use them dailyThe #1 takeaway: there’s no “right” way — just the way that keeps your momentum goingTime stamps:01:29 – Why we’re planning for the year (without the January pressure)03:08 – Joanna: stop treating January like a reset button05:20 – Building on momentum (Black Friday → January bookings)07:05 – Joanna’s one-page, 12-month calendar planning system08:57 – Using start dates to book clients faster (and more confidently)09:36 – Planning for income goals with a capacity-first calendar11:31 – What happens when you don’t have a project booked that week?14:25 – When projects run long… and the “sometimes I work nights” reality17:30 – Dianna: reflective planning + practical goals + a little woo woo(Within this segment: EOS/Traction, tracking metrics, vision boards, quarterly milestones)27:41 – Weird question: best Christmas gift you’ve ever received or givenLinks & mentions:Traction by Gino Wickman (A book on EOS / the Entrepreneurial Operating System)Joanna’s web design studio: Joanna Moss CreativeDianna’s copywriting studio: Rise Copy Co.

End-of-year reflection can be really helpful… and also weirdly loaded.So in this episode, we’re doing a 2025 retrospective with zero “new year, new you” energy—just a grounded look at what worked, what we learned, and what we’re carrying into 2026.We share our biggest wins, the lessons we’re still learning (hi, boundaries + scope creep), and the behind-the-scenes numbers from our year—like how many websites we collaborated on, how many hours we’ve logged for the podcast, and how many miles we traveled.If you want to wrap up the year feeling clearer, calmer, and more proud of yourself than you expected… this episode’s for you!Topics We Cover:Our biggest wins of 2025 (and why you shouldn’t skip reflecting on this!)Revenue growth, price increases, getting booked out early, and taking scary-but-worth-it steps outside your comfort zone.The lessons we’re taking into 2026Why boundaries matter most during slow seasons, how streamlining your client experience reduces decision fatigue, and the constant battle with scope creep.Our gratitude lists for the yearTravel, community, flexibility, family time, and the relationships that make entrepreneurship feel less lonely.Our 2025 by the numbersWebsites we worked on together, hours spent on Zoom for the podcast, miles traveled, templates used, and repeat clients who came back for more.A gentle reminder about JanuaryYou don’t have to “start over.” You can build on what worked—and leave the rest behind.Time Stamps00:00 – Intro + a tangent about all-black outfits & decision fatigue01:49 – Why we’re doing a year-end reflection (without the pressure)03:27 – Biggest wins of 2025 (Dianna + Joanna)07:03 – Lessons learned: boundaries during slow seasons08:10 – Streamlining client experience + hiring the right expert11:54 – Scope creep + the people-pleasing tightrope15:38 – Gratitude list: travel, flexibility, community, growth18:31 – What Spark + DXP are (and why the Showit community matters)24:45 – 2025 by the numbers: websites, Zoom hours, miles traveled26:31 – Individual stats: templates + repeat clients30:47 – Weird question: movie moments we wish were realLinks & MentionsJoanna’s web design studio: Joanna Moss Creative – custom Showit websites & her Website in Two Weeks process (https://joannamoss.com/)Dianna’s copywriting studio: Rise Copy Co. – website & launch copy for creative women in business (https://risecopyco.com/) Showit – Our favorite website platform + community for designers (https://account.showit.com/r/joanna)Spark Conference Showit’s annual conference for brand and web designers (https://spark.showit.com/) Showit DXP Showit Designer Experience, a retreat for brand and web designers (https://dxp.showit.com/)J. Mills Consulting, Jess Millhiser Client experience expert + process support (https://www.jmillsconsulting.com/)Ready for more?If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.See you next week for another episode!

Has business been slower than usual for you in 2025? Same.In our first *actionable* episode of the Brand Unmuted Podcast, we’re talking about something almost every creative business owner has felt in 2025: how to handle a slow season in your business without spiraling.From fewer inquiries to stretched-out timelines, it's unnerving when a slow season hits. But in this episode, we're talking all about how to handle a dip in business without panicking, slashing your prices, or saying yes to every misaligned project that lands in your inbox.Instead of spiraling, we walk you through six practical ways to use a slow season to your advantage, protect your confidence, and keep your business moving forward (even when your calendar looks quiet).In This Episode, We Cover:Why 2025 has felt weird for so many creative business owners (you’re definitely not the only one!)The difference between predictable slow seasons (like wedding off-season) and the surprise onesHow Joanna realized her September slowdown was actually a pattern — and how that led to starting this very podcastWhy Dianna’s slower summer was a blessing in disguise, and how she handled the inevitable “will I ever book another client?” spiralThe hidden cost of panicking in a slow season: undercharging, saying yes to misaligned projects, and future resentmentThen we walk through six concrete tips for navigating a slow season without losing your mind.Free Resource: The Creative Confidence CalendarA one-page, 30-day calendar filled with quick, doable prompts to help you rebuild momentum in your business and boost your confidence back up.Grab yours here! https://risecopyco.myflodesk.com/khwi39il6p Links & Resources MentionedShowit (Our favorite drag and drop website platform - get your first month free!) https://account.showit.com/r/joannaShowit's Spark Conference (3-day educational conference for web designers and copywriters) https://spark.showit.com/Joanna Moss Creative – (Joanna's web design services) https://joannamoss.com/Rise Copy Co. – (Dianna's copywriting services) https://risecopyco.com/Ready for more?If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.See you next week for another episode!

If you’ve ever wondered whether you’re “doing it wrong” because your business journey doesn’t look like anyone else’s, this one’s for you.In this episode of the Brand Unmuted Podcast, we’re taking you behind the scenes of our own businesses and sharing how we actually got started — and our two VERY different journeys into entrepreneurship.Joanna talks about quitting her 9–5 overnight after landing a freelance web design project paying five times her salary (without even knowing what a “freelancer” was). Dianna shares the opposite path: discovering the online business world through a copywriting ad she thought was a scam, starting as a virtual assistant, then slowly working up the courage to go full-time as a copywriter.In This Episode, We Cover:Joanna’s first business in 2005: landing a shoe company as a freelance client, quitting her job, and winging it with Google and ExcelWhy her early years in business were a full-on “year of yes” — and how scarcity mindset plays into thatDianna’s move from New Hampshire to Oklahoma, and the copywriting ad she dismissed as a scam (before realizing copywriting is very real)How she eased in through virtual assisting and blogging before fully embracing copywritingThe role that life events play in finally taking the leap to full-timeWhat it looks like to restart or pivot a business multiple times, and how each iteration gets a little clearerBuilding a business around your real-life responsibilities: kids, mortgages, travel, and the desire for more flexibilityThe ongoing reality of imposter syndrome (even 20 years in) and the importance of keeping your blinders onWhy community matters so much when you’re working from homeThe mindset shift we both come back to: trusting yourself to figure it out, even if you have to pivot or choose a Plan B.Links & Resources MentionedHow I Built This (NPR radio show/podcast) https://www.npr.org/series/490248027/how-i-built-this The MindHER Company, Mandi Casey (Business Coach) https://themindherco.com/ Showit (Our favorite drag and drop website platform - get your first month free!) https://account.showit.com/r/joannaShowit's Spark Conference (3-day educational conference for web designers and copywriters) https://spark.showit.com/Joanna Moss Creative – (Joanna's web design services) https://joannamoss.com/ Rise Copy Co. – (Dianna's copywriting services) https://risecopyco.com/ Ready for More?If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.We’ll be back next week with a new episode!

In this first official episode of the Brand Unmuted Podcast, we’re diving into a topic every creative business owner bumps into sooner or later: collaboration — the good, the awkward, and everything in between.As a copywriter (Dianna) and web designer (Joanna), collaboration is at the heart of how we run our businesses. In this conversation, we unpack how we met, how we started collaborating, and what we’ve learned from working together on dozens of client projects.Whether you’re a photographer referring planners, a VA partnering with an OBM, or a CPA sending clients to your favorite bookkeeper, collaboration is a huge part of building a sustainable business — especially when you’re doing most of it solo.In this episode, we walk through what makes collaboration work, what to avoid, and how to build referral relationships that support your business and your sanity.In This Episode, We Cover:Why collaborations matter so much for solopreneurs — especially if you don’t have a teamHow to know whether you’re referring a person or a specific service (and why the difference matters)Our biggest tip for successful collaborations in business: keep the communication openWhen a referral contract or written agreement is helpful — and when it isn’tWhy personal relationships make business collaboration easier, kinder, and way less lonelyThe pros and cons of formal referral programs vs. informal “no-strings” referralsHow to protect your business, support your collaborators, and still create great client experiencesLinks & Resources MentionedShowit (a drag & drop website platform that makes designing your site so easy - get your first month free!) https://showit.com/r/x9hc47hg The Legal Paige (legal contract templates for creatives) https://thelegalpaige.com/?aff=231 The Contract Club (plug and play contracts & templates) https://www.bradendrake.com/a/2147575083/F2jRML6tJoanna Moss Creative (Joanna's website design services) https://joannamoss.com/ Rise Copy Co. (Dianna's copywriting services) https://risecopyco.com/Ready for More?If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.See you next week for Episode Two!

Welcome to the trailer for Brand Unmuted, the podcast for creative women building businesses that work for their lives, not the other way around.In this short intro, we’re giving you a taste of what to expect, including a little behind-the-scenes banter from the moment this whole idea sparked, why we teamed up on this project, and what you’ll hear in our first few episodes.What to expect from Brand Unmuted:• Bite-sized episodes that feel like coffee with two creative friends who get it• Warm, grounded conversations about the messy middle of entrepreneurship• Practical strategies you can actually implement to build a business that supports your life• Honest talk about energy, boundaries, creativity, and business growthWhen we launch:Brand Unmuted officially launches December 30th, just in time for that fresh start new year energy.New episodes drop every Tuesday.Meet your hosts:Joanna Moss is a web designer who believes in building brands and websites that make life easier, not heavier.Dianna Robicheau is a copywriter who helps creatives sound like themselves, only clearer and more confident.Together, we bring two perspectives, two skillsets, and one shared belief,Ambition and real life can coexist, and you don’t have to burn out to grow.Hit follow so you don’t miss the first episode, we can’t wait to dive in with you.