Branding Beyond Business

We’ve all heard the gurus: “Be consistent. Post more.” But here’s what people don’t say, consistency without a system is just a recipe for overwhelm and burnout. I open up about this in my own journey with health challenges and how systems, not raw willpower, are the real game changer. Spoiler: that applies to content, too.If you’re grinding out content, frustrated by how impossible it feels to catch up with those who post non-stop, it’s because most top creators have teams and systems. Trying to copy their rhythm with solo effort? It’s not sustainable or authentic.Here’s What Actually Works:Audit Your Time: When do you actually have time to create? Pick your moment and make it non-negotiable.Know Your Style: Video, writing, audio, what comes naturally? Play to your strengths, but stretch yourself with practice.Batch and Repurpose: Create once, and use that raw material across platforms. (Pro tip: one video can become multiple clips, a blog, a podcast, and more.)Pre-Production is Key: Take time to outline what you’ll say. Just one strong topic a week, delivered across multiple formats, builds authority without wearing you down.Let Your System Win: A solid system beats willpower every time. Motivation fades; structure sticks.Take Action This Week:Choose one topic related to your brand or business.Break it into 7 angles you can talk about over the week.Pick a day to batch your content and stick to it, no matter what.If you’re overwhelmed by “consistency,” stop trying to keep up with the social media treadmill. Build a system that fits your life and aligns with your mission to make positive impact and watch your brand thrive beyond just the business side.________________________________Want weekly creative direction like this?I send real, tactical creative direction every week inside my Creative Direction Weekly Newsletter.No AI written fluff.No recycled advice.Just clear direction for creatives and founders building brands that actually stand out.Join here 👉 http://www.brandingbeyondbusiness.com===========================Connect with me!   =============================IG: ➡︎ https://www.instagram.com/johnmedianaX: ➡︎ https://www.x.com/johnmedianaLinkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/===========================Subscribe and Listen to Branding Beyond Business Podcast HERE:📱 ===========================➡︎YT:   https://www.youtube.com/@BrandingBeyondBusiness➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com ======⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️🤔Do you want to be on my show?📨 Email: [email protected]⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️======▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness======Leave a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected]

Ever wondered what a Creative Director really does? It's way more than picking fonts and colors. In this video, I broke down what sets a true Creative Director apart and why your business or personal brand absolutely needs one in 2026.Here are 3 key takeaways:A Creative Director is a strategic bridge. They translate vision into execution, ensuring creative decisions align with business goals and aren’t just based on personal taste or what’s trending.Consistency beats chaos. Creative Directors protect brand integrity, build unified strategies, and help prioritize ideas, removing noise so every campaign makes sense and resonates.They earn attention, not chase it. While marketing teams often focus on how to get attention, Creative Directors decide what deserves attention, focusing on long-term trust over short-term trends.If you’re running a business and feeling like the creative bottleneck, it might be time to bring in a Creative Director and focus on meaning over noise.________________________________Want weekly creative direction like this?I send real, tactical creative direction every week inside my Creative Direction Weekly Newsletter.No AI written fluff.No recycled advice.Just clear direction for creatives and founders building brands that actually stand out.Join here 👉 http://www.brandingbeyondbusiness.com===========================Connect with me!   =============================IG: ➡︎ https://www.instagram.com/johnmedianaX: ➡︎ https://www.x.com/johnmedianaLinkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/===========================Subscribe and Listen to Branding Beyond Business Podcast HERE:📱 ===========================➡︎YT:   https://www.youtube.com/@BrandingBeyondBusiness➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com ======⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️🤔Do you want to be on my show?📨 Email: [email protected]⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️======▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness======Leave a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected]

Get access to the working google doc.Make a copy and drop your position statement in the comments.https://docs.google.com/document/d/1phpl0FSmm7Dk_lNz1kvEA-rrLzezaJ1h-wxkbYD7Mqc/copyHave you ever visited dozens of competitor websites and felt like they all blur together? You’re not alone. In this video of Brandy Beyond Business, I share my exact process I’ve used to help influential personal brands rack up over a billion views a month and drive multiple eight figures in revenue, by making their market positioning unmistakable.Why “Visibility” Isn’t Your Problem. Clarity Is Most entrepreneurs say things like “I help entrepreneurs grow their business” or claim to be “brand strategists for purpose-driven owners.” Sound familiar? The truth is, these statements are so generic they fail to communicate what truly makes you different. You’re not struggling with visibility; you’re missing clarity.Ready to Get Clear? Pull out a notepad, write your position statement using the formula above, and DM me or drop it in the comments for feedback. Here’s What Happens When You Nail This:Your content starts converting way betterMore clients find you… fasterYour prices rise naturally, powered by clear brand advantageClear brands always win over confused onesLevel up your positioning today!Stay creative,John Mediana_______________________________Want weekly creative direction like this?I send real, tactical creative direction every week inside my Creative Direction Weekly Newsletter.No AI written fluff.No recycled advice.Just clear direction for creatives and founders building brands that actually stand out.Join here 👉 http://www.brandingbeyondbusiness.com===========================Connect with me!   =============================IG: ➡︎ https://www.instagram.com/johnmedianaX: ➡︎ https://www.x.com/johnmedianaLinkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/===========================Subscribe and Listen to Branding Beyond Business Podcast HERE:📱 ===========================➡︎YT:   https://www.youtube.com/@BrandingBeyondBusiness➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com ======⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️🤔Do you want to be on my show?📨 Email: [email protected]⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️======▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness======Leave a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected]

The Real Difference Between Creative Directors and Art Directors Why It Matters for Your BrandAre you confused about the difference between a Creative Director and an Art Director? You’re not alone. These roles often get mixed up, and that confusion can cost companies time, money, and momentum.Let’s break it down:Creative Directors own the vision. They’re the architects behind your brand’s narrative and strategy, translating business goals into a cohesive creative direction. Think of them as the ones who connect marketing, design, content, and even paid advertising—all while keeping the brand’s tone, voice, and story consistent. Their focus? The BIG picture. If your brand is drifting, it’s often because this role isn’t properly filled.Art Directors make the vision visible. They’re hands-on, turning the big ideas into tangible visual experiences—designs, visuals, layouts, and all the details that make your brand look and feel put together. They direct photo shoots, pick typography, manage color schemes, and build visual systems that amplify brand consistency.How do they work together?The Creative Director sets the North Star.The Art Director charts the visual path.One without the other creates imbalance—strategy without strong visuals falls flat, and great visuals without strategy are just noise with glitter.Common mistakes:Brands often hire an Art Director expecting strategy or promote designers without giving them authority. This leads to chasing trends instead of telling a cohesive story, and that’s how brands become busy but unmemorable.Here’s how to spot what your brand needs:If your brand feels unclear or random, you need creative direction.If your brand is clear but looks sloppy, you need art direction.Scaling? You’ll need both roles working in tandem.The most successful brands need BOTH—vision and visual execution. Don’t skip one and break the chain.Let’s keep building your brand beyond business.________________________________Want weekly creative direction like this?I send real, tactical creative direction every week inside my Creative Direction Weekly Newsletter.No AI written fluff.No recycled advice.Just clear direction for creatives and founders building brands that actually stand out.Join here 👉 http://www.brandingbeyondbusiness.com===========================Connect with me!   =============================IG: ➡︎ https://www.instagram.com/johnmedianaX: ➡︎ https://www.x.com/johnmedianaLinkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/===========================Subscribe and Listen to Branding Beyond Business Podcast HERE:📱 ===========================➡︎YT:   https://www.youtube.com/@BrandingBeyondBusiness➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com ======⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️🤔Do you want to be on my show?📨 Email: [email protected]⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️======▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness======Leave a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected]

Welcome back to Branding Beyond Business.This week, John Mediana and Logan Koch get painfully honest about a question every founder dodges until it hurts: when is the right time to hire help for your brand, podcast, or content?Here’s the truth. You do not need a massive budget to get started. You need leverage. One smart hire, like a solid editor, can easily triple your output and free your brain from busywork that’s quietly killing momentum.Before you hire anyone, you need clarity. Not vibes. Not desperation. Actual pain points. Are you stuck editing until 2 a.m.? Posting inconsistently? Confused about messaging? Hiring without answering this first is how people burn cash and blame freelancers.We break down what hiring actually looks like at every stage of business. From solopreneurs under $50k learning the ropes and avoiding the dummy tax, to early-stage businesses bringing on freelancers and VAs, to six-figure brands needing a true content shredder who can shoot, edit, and publish daily. Once you’re past seven figures, it’s not optional anymore. You need an in-house creative team, a project manager, and real creative leadership.Rule of thumb. If you want to scale, expect to reinvest 10 to 20 percent of your revenue into your creative team. Not ads. Not hacks. People.We also call out a fast track to burnout. Micromanaging one creative into five roles. Content, socials, ads, strategy, reporting. That’s not scrappy. That’s sloppy leadership.One more thing. Brand early. Be your own billboard. Wear the logo. Speak the values. Act like the brand before it feels official. That consistency compounds.Which brings us to the long game. Content rewards patience. Give it twelve months of consistent, quality output before you decide it “didn’t work.” Momentum is shy. It shows up late.If you’re stuck between stages, unsure who to hire next, or tired of guessing, this episode will save you time, money, and a few headaches.Build smarter. Hire cleaner. Brand beyond business.________________________________Want weekly creative direction like this?I send real, tactical creative direction every week inside my Creative Direction Weekly Newsletter.No AI written fluff.No recycled advice.Just clear direction for creatives and founders building brands that actually stand out.Join here 👉 http://www.brandingbeyondbusiness.comSubscribe for more videos on:Creative directionPersonal brandingWorking with high-profile clientsBrand strategyContent that builds trust and authorityNew episodes weekly.===========================Connect with me!   =============================IG: ➡︎ https://www.instagram.com/johnmedianaX: ➡︎ https://www.x.com/johnmedianaLinkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/===========================Subscribe and Listen to Branding Beyond Business Podcast HERE:📱 ===========================➡︎YT:   https://www.youtube.com/@BrandingBeyondBusiness➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com ======⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️🤔Do you want to be on my show?📨 Email: [email protected]⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️======▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness======Leave a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected]

🔴 Join my weekly Newsletter: https://www.brandingbeyondbusiness.comWant to know how creatives actually land and work with high-profile clients like John Crist?Not by cold pitching.Not by spamming DMs.And definitely not by “posting more.”In this video, I break down exactly how I approach working with high-profile clients as a Creative Director, including: • How high-profile clients actually choose creatives • What separates amateurs from trusted creative partners • How to position yourself so clients want to work with you • The mindset shift required to work at a high level • Why most creatives never get access to these roomsIf you’re a:Creative DirectorVideographerContent creatorBrand strategistEntrepreneur building a personal brandThis video will save you years of trial and error.Here is my Six-Step Formula for Landing and Working with High Profile Clients:Awareness / RapportDiscovery / InvestigateConsideration / DemonstrateConvert / Negotiate / ContractRelationship BuildingRetention / Repeat Customers________________________________Want weekly creative direction like this?I send real, tactical creative direction every week inside my Creative Direction Weekly Newsletter.No AI written fluff.No recycled advice.Just clear direction for creatives and founders building brands that actually stand out.Join here 👉 http://www.brandingbeyondbusiness.comSubscribe for more videos on:Creative directionPersonal brandingWorking with high-profile clientsBrand strategyContent that builds trust and authorityNew episodes weekly.===========================Connect with me!   =============================IG: ➡︎ https://www.instagram.com/johnmedianaX: ➡︎ https://www.x.com/johnmedianaLinkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/===========================Subscribe and Listen to Branding Beyond Business Podcast HERE:📱 ===========================➡︎YT:   https://www.youtube.com/@BrandingBeyondBusiness➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com ======⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️🤔Do you want to be on my show?📨 Email: [email protected]⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️======▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness======Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

In our latest episode, "Is Short Form Content Hurting Your Brand?" we delved into the evolving landscape of content creation and its implications for brand strategy. Here's a sneak peek into what we covered and why it matters:🔍 Exploring the Rise of Short Form Content With platforms like TikTok and Instagram Reels leading the charge, everyone seems to be jumping on the short form bandwagon. But is this trend beneficial for your brand in the long run?✨ The Power of Long Form Content While short form content may offer quick reach, it lacks the capacity to build long-term loyalty. As highlighted in our episode, long form content such as in-depth blogs and podcasts fosters deeper connections, allowing you to establish trust and authority in your niche.📈 Converting Attention into Genuine Engagement People are hungry for more than just snippets—they crave depth. Statistics show that long form content leads to greater authority and higher conversion rates. Remember the mere exposure effect: the more your audience interacts with meaningful, value-driven content, the more loyal they become.🤝 Building Community and Brand Loyalty John shared valuable insights on creating a community that’s centered around genuine stories and interactions rather than vanity metrics. Learn how to leverage both short and long form content to cultivate a tribe of loyal super fans.🎯 Final Thoughts: Transitioning to Strategic Content Creation In 2025, becoming a visible and trusted figure in your industry is vital. Whether you're a CEO, entrepreneur, or creative professional, prioritize long form content to not only reach audiences but build relationships that last.For a deep dive into the rise and impact of short form content, and actionable strategies for leveraging long form media, join the Branding Beyond Business Newsletter at www.brandingbeyondbusienss.com.Also, don't miss out on our coaching programs designed to elevate your brand presence. Visit Executive Brand Growth for tailored support in building a robust brand strategy.Thank you for being part of the Branding Beyond Business tribe.Stay inspired and keep building!Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

Have you ever wondered what it takes to transition from freelancing to entrepreneurship? We have an exclusive treat for you in our latest podcast episode of John Mediana where he delves into this very topic with his Head of Operations, Chris Costilla.In this episode, John and Chris share their insights on the significance of mentorship, discipleship, and genuine relationships in personal and professional growth. Chris shares his journey from freelancing in videography and photography to starting his own agency, shedding light on the challenges, learning experiences, and triumphs along the way. From burning the ships to navigating personal challenges, Chris's story is one of determination and growth.The podcast also unveils the reciprocal nature of mentorship as John reflects on how mentoring Chris reignited his own energy and enthusiasm for business and learning. From lessons in finding alignment in goals and expectations to the importance of building relationships in business, this episode is filled with valuable takeaways for aspiring entrepreneurs and seasoned professionals alike.If you've found value in this episode, we encourage you to share the podcast with friends and colleagues who may benefit from these insights. We also invite you to engage with us and share your thoughts on this episode and what you'd like to hear in future episodes.Tune in to the episode for a deep dive into the journey from freelancing to entrepreneurship and the lessons learned along the way.Check out our website for more resources, and remember, it's all about helping, not just selling. =========================== Connect with me! ============================= IG: ➡︎ https://www.instagram.com/johnmediana X: ➡︎ https://www.x.com/johnmediana Linkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/ If you want my company, Executive Brand Growth to Build & Launch your Profitable Podcast visit: https://www.executivebrandgrowth.comLeave a Review.Share it with a friend.Connect on Social.Email: [email protected] a Review.Share it with a friend.Connect on Social.Email: [email protected]

Welcome to the Branding Beyond Business Podcast! In this session, Colson and I unpack the art of authentic sales and the power of offering value. We shatter the negative beliefs about sales and dive into the importance of building genuine relationships. We discuss the shift from cold calling to genuine content creation and how to effectively utilize social media for sales. Our A.I.D.I.N.C. process focuses on rapport-building, problem investigation, and value demonstration, leading to successful negotiations without high-pressure tactics. Join us in redefining the sales process with empathy, authenticity, and value-centered approach. Check out our website for more resources, and remember, it's all about helping, not just selling. =========================== Connect with me! ============================= IG: ➡︎ https://www.instagram.com/johnmediana X: ➡︎ https://www.x.com/johnmediana Linkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/ If you want my company, Executive Brand Growth to Build & Launch your Profitable Podcast visit: https://www.executivebrandgrowth.com/podcast-serviceLeave a Review.Share it with a friend.Connect on Social.Email: [email protected]

In our latest episode of the Branding Beyond Business podcast, we sat down with none other than the dynamic Nicole Bell, an esteemed marketing consultant and the driving force behind Gallatin Lifestyle. This episode is a treasure trove of insights and strategies for anyone seeking to amplify their marketing efforts, build genuine connections, and make a lasting impact on their community.Nicole Bell delved into how Gallatin Lifestyle serves as both a vehicle and a tool to gain attention from their partners, highlighting the collaborative and team approach they adopt. John Mediana and Nicole discussed the evolving nature of marketing due to technology, emphasizing the importance of understanding the target audience, creating eye-catching content, and weaving captivating storytelling into their strategies.We explored the challenges of capturing attention in an oversaturated social media environment and the importance of not succumbing to content blindness. Nicole and John also emphasized the enduring significance of traditional advertising methods such as print media in making an impact on memory and attention.Moreover, Nicole shared her 15 years of marketing experience, reflecting on her transition from traditional to digital advertising and her journey with Gallatin Lifestyle. Through heartfelt anecdotes and valuable industry insights, she illuminated the power of storytelling, community collaboration, and the tangible quality of print in creating genuine connections.As Nicole and John champion the values of authenticity, collaboration, and a strong community focus, they remind us of the indispensability of being top of mind in marketing, shaking off the misconception that products can sell themselves.To dive deeper into this thought-provoking discussion and soak in the wisdom of Nicole Bell and John Mediana, listen to the full episode on our podcast. Don't miss out on this opportunity to gain invaluable marketing insights and learn from these two extraordinary minds.Follow Nicole & Gallatin LifestyleInstagram: https://www.instagram.com/gallatinlifestyleWebsite: https://citylifestyle.com/gallatin🔴 GET 3 MONTHS OF CONTENT CREATION FOR 1 MONTH PRICEhttps://www.executivebrandgrowth.com/holiday-deal===========================Connect with me!   =============================IG: ➡︎ https://www.instagram.com/johnmedianaX: ➡︎ https://www.twitter.com/johnmedianaLinkedin: ➡︎ https://www.linkedin.com/in/john-mediana-40966b19/===========================Subscribe and Listen to Branding Beyond Business Podcast HERE:📱 ===========================➡︎YT:   https://www.youtube.com/@BrandingBeyondBusiness➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com ======⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️🤔Do you want to be on my show?📨 Email: [email protected]⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️======▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness======Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

In this episode, our host, John Mediana, engages in a powerful conversation with guest Ben Parent, diving into the transformative power of personal testimony and the journey toward spiritual fulfillment.During the episode, Ben Parent shares his profound revelation of learning to trust in God's timing and not worrying, following a humbling experience. He emphasizes the importance of perseverance and finding purpose, even in the face of closed doors. Ben's story takes a compelling turn as he discusses his struggle with mental and emotional challenges, leading to a spiritual awakening that reshaped his outlook on life.Listeners are treated to a candid recount of Ben's journey, touching on his experiences in the music industry, military service, and his unique upbringing. The episode delves into his upbringing in various countries, transitioning from the army to studying music, and the pivotal moments that led to his spiritual transformation.Throughout the conversation, Ben and John Mediana offer insightful reflections on mental health, taking a leap of faith, and the impact of family dynamics on personal growth. Listeners will be encouraged by Ben's unwavering determination to overcome obstacles and find his true purpose, and they will be inspired by the faith-driven transformation that has redefined his life.As always, we are deeply grateful for your continued support and we hope that this episode resonates with you on a profound level. Be sure to tune in to "Branding Beyond Business" to listen to this thought-provoking and uplifting conversation with Ben Parent.Follow Ben online: https://www.instagram.com/the93rdfloorLeave a Review.Share it with a friend.Connect on Social.Email: [email protected]

In Loving Memory of Brad Sousa.June 1961 - November 2023Our family is deeply heartbroken as we lost such an incredible man.I am the man I am today because of the direct impact of my father in love Brad Sousa. I have the honor and the privilege to call him dad. He has been a rock in my life, fathered me long before I married Britt. Walked me through the hills and valley’s of life. He taught me how to be a son. I’m devastated but I know he is United with Christ. We are mourning yet we are celebrating his mission complete.Brad was a:SonHusbandDadGrandpaFather and brother to manyMentorWorshipperDisciple of JesusFighterLeader to manyNorth StarLover of ALL peopleThe smartest and business savvy man I’ve ever knownHe knew how much Jesus loved him and he showed that love to the world around him.Love you dad. May you rest in love in God’s presence.Well done, good and faithful servant.Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

14-day Free Trial of Go High LevelAffiliate Link: https://www.gohighlevel.com/?fp_ref=executive-brand-growth-llc49Welcome to another exciting episode of Branding Beyond Business! In this video we had Nick Grayson as our special guest. Nick, a seasoned marketer and entrepreneur, shared valuable insights and experiences that are sure to inspire and educate young adults above 21 years old.Here's a quick recap of what you can expect from this episode:1. Identifying Opportunities and Timing: A key concern for any business is determining whether people actually want their product or service. Nick touched upon the importance of understanding the demand for a project and carefully considering the timing to maximize its impact.2. Building Relationships and Referrals: Nick highlighted the significance of building authentic relationships and leveraging referrals as a valuable source of business. He emphasized the power of trustworthy connections and shared tips on creating a strong online presence to attract potential long-term clients.3. Navigating Challenges and Scams: Nick delved into a personal incident where someone impersonated him, attempting a scam. He discussed the importance of maintaining one's credibility and being transparent in business dealings. Nick provided insights on how he manages his agency clients efficiently using an all-in-one CRM platform called "Go High Level."4. Discovering Your Passion and Organizational Tools: Nick shared his personal journey of finding his true calling and exploring various marketing avenues. He emphasized the importance of following your interests and highlighted tools like Notion, Asana, and Trello that keep him organized and focused.5. Real Estate Marketing and Video Strategy: Nick discussed the success he achieved in assisting real estate professionals by implementing effective marketing strategies. He emphasized the power of videos in establishing trust and credibility with potential clients, making sales conversations smoother and more authentic.As always, thank you for your continued support. Stay tuned for more captivating and informative episodes of The John Mediana Podcast!Follow Nick!https://www.instagram.com/nickagraysonhttps://www.linkedin.com/in/nickgrayson/Get your tickets to http://www.ImpactEffect23.comLeave a Review.Share it with a friend.Connect on Social.Email: [email protected]

Get your tickets for OCT 27th, 2023 in Nashville, TN  https://impacteffect23.com/Speaker Lineup:✅ TIM STOREY✅ JANINE DRIVER✅ CRAIG SIEGEL✅ BRIAN GALKE✅ TIFFANY NAPPER✅ CODY ASKIN✅ JIM MORRIS✅ JAMIE MILLER✅ BROCK ZEVAN✅ MICHAEL BURT& moreYou ever been to a biz event or conference and thought… That was cool, but nothing changed in your business??This is the first time I’ve ever heard a conference call EVERY attendee to VET them and make sure they are the RIGHT person to be in the room.Imagine a room full of impact-driven action takers!I got a chance to sit down with Jim Morris today on the Branding Beyond Business podcast and had a deep chat about how he is positively disrupting the event space with www.ImpactEffect23.com!!In this episode, host John Mediana sits down with the remarkable Jim Morris to discuss the importance of sales, personal branding, and marketing. Jim shares his perspective that goes beyond simply focusing on the end goal, highlighting how having clarity can lead to transformative impact and success.Jim reveals his passion for curating meaningful conversations and provides a behind-the-scenes glimpse into the effort he puts into organizing events that have a lasting impact throughout the year, far beyond a one-time occurrence.One notable aspect of the episode is when John shares how he personally contacts every attendee of his conferences to gather valuable information. By building relationships and understanding attendees' needs, John ensures that the conference room is curated for meaningful and impactful conversations. He even asks attendees about their best referrals, avatar clients, and business investments to truly understand their goals.John and Jim dive deep into the challenges and rewards of organizing events that go beyond the ordinary. They discuss the power of follow-up, the importance of creating impact, and the significance of core values in making a difference.Alongside their insightful conversation, John reflects on his own journey attending conferences and seeking ways to elevate his own business. He shares personal anecdotes and reveals his desire to disrupt the industry, focusing on making a broader impact rather than solely benefiting organizers.With every episode, we strive to bring you thought-provoking conversations and actionable takeaways. We believe that this episode with Jim Morris will inspire you to think differently, challenge the status quo, and elevate your personal branding and business strategies.Thank you for being a part of our community and supporting our podcast. We appreciate your continued engagement, and we thrive on your feedback. If you have any suggestions for future episode topics or guest speakers, please don't hesitate to reach out.Remember, clarity, commitment, and community are key to achieving your goals. Let's continue to grow, learn, and make a positive impact together!Follow Jim Morrishttps://www.instagram.com/therealjimmorris/Get your tickets at https://impacteffect23.com/Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

Unleashing Kingdom Power: How Kingdom Warriors Can Thrive in the Creator Economy🔴 Use my Studio in Gallatin TN to record your video podcast: https://executivebrandgrowth.com/studioKey Takeaways:1️⃣ The Creator Economy: Did you know that the creator economy is projected to be worth a staggering $250 billion by 2023? 📈 This rapidly growing industry offers tremendous opportunities for content creators, entrepreneurs, and personal brands to generate wealth and reach new audiences. If you want to tap into this thriving economy and learn how to leverage platforms like YouTube!2️⃣ Sharing Our Stories: As Kingdom Warriors, it's essential for us to become communicators of God's word. By sharing our own testimonies, we can add value to someone's life, provide comfort and encouragement, and even prevent someone from taking their own life. Our experiences have the power to make a difference. 3️⃣ Personal Branding: Building a strong personal brand is crucial in the creator economy. In this episode, we delve into the strategies and techniques for creating a compelling personal brand, effective content creation, and the importance of branding beyond business. Whether you're a content creator, entrepreneur, or simply looking to enhance your online presence, you'll find valuable tips and advice to help you stand out from the crowd.Connect with me!   =============================IG: ➡︎ https://www.instagram.com/johnmedianaX: ➡︎ https://www.twitter.com/johnmedianaLinkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/===========================Subscribe and Listen to Branding Beyond Business Podcast HERE:📱 ===========================➡︎YT:   https://www.youtube.com/@BrandingBeyondBusiness➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com ===========================Connect with The Kingdom Warriors on Social Media:https://www.kingdomambassadoracademy.com/collections=================================⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️🤔Do you want to be on my show?📨 Email: [email protected]⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️======▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness======Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

Use Executive Brand Growth Studio to record your video podcast: https://executivebrandgrowth.com/studioWelcome back to another episode of Branding Beyond Business with John Mediana! In today's episode, we dive deep into the world of personal branding and the power it holds in building a successful business. Whether you're torn between branding your business or launching a personal brand, we've got you covered.Today’s guest Dr. Justin Moseley aka “The Mindset Doctor” shares the importance of personal branding for reputation and rapport, especially for those serving a local community. We'll discuss the overwhelming nature of starting a personal brand, but also the necessity for community-based services. In a world where setting yourself apart is crucial, we'll explore how YouTube can be a treasure trove of answers for building your personal brand.Are you struggling with excuses like overthinking or considering it a huge investment? Don't worry, we'll provide you with solutions and guide you through the process, no matter how limited your resources may be.But personal branding is not just about business; it's about gaining credibility and authority in your community. We'll share a powerful story of how one individual's actions created a ripple effect, leading others to support their clinic. Discover why personal stories and church backgrounds can profoundly impact our lives and help us find our purpose when we feel lost.On the technical side of personal branding, we'll delve into the investment required and practical steps you can take to build your personal brand. We'll debunk the notion of overnight success and emphasize the importance of conscious effort and perseverance.Lastly, we'll explore the fascinating journey of our special guest, who has achieved seven-figure success in their chiropractic practice. They'll share their insights on distinguishing between business branding and personal branding, as well as their own personal growth and mindset over the past decade.So, if you're ready to unlock the secrets of personal branding, overcome obstacles, and discover your true potential, join us on this transformative episode of Branding Beyond Business podcast. Let's dive in!===========================🎙️ Subscribe to Branding Beyond Business on Apple or Spotify:🎥 Use My Studio In Gallatin TN: https://executivebrandgrowth.com/studioSubscribe to the channel: https://www.youtube.com/@BrandingBeyondBusiness🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com ==========================Connect with Dr. Justin Moseley on Social Media:===========================https://drjustinmoseley.com/https://www.mindshiftlinks.com/Watch Dr. Justin’s Ted Talkhttps://www.youtube.com/watch?v=06-kkd-ns_I&feature=youtu.be===========================Connect with me!   =============================IG: ➡︎ https://www.instagram.com/johnmedianaX: ➡︎ https://www.twitter.com/johnmedianaLinkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/CRUSH IT!Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

In this episode, we dive deep into the world of content creation, YouTube success, and podcasting. Get ready for some insightful discussions and valuable takeaways!🔑 Key Takeaways:1️⃣ Content is King: Regardless of the production quality or your technical skills, the most important aspect of any video or podcast is the content itself. Focus on creating engaging and valuable content that resonates with your target audience. Don't get too caught up in the bells and whistles.2️⃣ Learn from the Pros: Take inspiration from successful YouTubers like Mr. Beast, Marques Brownlee, and iJustine. Analyze their channel growth, patterns, and improvement by checking out their first fifty videos. Understand how they adapt to their audience and constantly refine their content.3️⃣ Simplify and Delegate: When it comes to complex equipment setups and technical challenges, it's essential to consider hiring professionals who can handle the complexities. This frees you up to focus on your core tasks and ensures a stress-free, successful event. Let experts handle the technical side while you bring your creative vision to life.So, whether you're an aspiring content creator, YouTube enthusiast, or podcasting aficionado, this episode has something for everyone. Tune in and unlock valuable insights to level up your content game!Listen now on every podcast platform or visit http://www.brandingbeyondbusiness.com to catch all the exciting episodes of the Branding Beyond Business podcast. Don't forget to subscribe, leave a review, and share with fellow creators.Follow Chrishttps://www.instagram.com/niicechrisLeave a Review.Share it with a friend.Connect on Social.Email: [email protected]

We have an exciting new episode for you today that we can't wait to share.In this episode, we dive deep into the importance of personal branding and the role it plays in our lives. Our host, John Mediana, expresses how his personal brand reflects his own unique journey, and how viewers can witness the progression of his content over time. From adding elements that resonate with his life and audience to showcasing what he truly loves, John believes that building a brand that resonates with one's audience is key to building a loyal following.John introduces us to his incredible wife, Britt Mediana. Together, they discuss the depth of their business journey. They reveal the challenges of working together as a married couple in entrepreneurship and reflect on the importance of having a supportive partner to navigate the highs and lows of building a powerful personal brand.But what's really interesting is how they met. John takes us back to a show in Hollywood where he brought Britt to watch their friends, James and Dave from Kylan Road perform. They share a humorous stories and how God brought them even closer.As always, our aim with Branding Beyond Business is to go beyond the surface and explore the complexities of business, relationships, and personal growth. So be sure to tune in to hear the full story of their journey, the challenges they've faced, and the insights they have to share about building a strong personal brand.Keep an eye out for our next episode, where we'll be unfolding more fascinating and inspiring stories.Stay tuned and keep building your powerful personal brand!Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

Are You Charging Enough? Uncovering the True Value of Your Creative Productions http://www.brandingbeyondbusiness.comWelcome to the Branding Beyond Business PodcastIn this episode, I discuss the importance of discussing deliverables and expectations upfront, determining ownership of content, and the potential impact on pricing. I also share insights into how to effectively communicate timelines and avoid common challenges with client communication. ======Key TopicsI. Introduction- Importance of discussing deliverables and expectations before production- Determining ownership of content (buyout or lease)II. Pricing and Ownership- Possibility of charging more if the client owns all content- Providing client with hard drive or digital folder of content- Cost of production varies based on ownership agreement- Narrator charging $1400 for a 40-second video and questioning if it's too much- Charging based on time and value, not end result- Questions about ownership and future use of content by client- Cost includes narrator's time, gear rentals, and other expenses- Narrator usually doesn't work without being paid $1400 a day- Cannot charge that amount to John (specific client mentioned)- Learning to effectively communicate about deliverables, time spent, and licensing for music- Majority of time spent educating clients about these matters- Looking for red flags in potential clients (budget constraints)- Cautioning clients about content creators with low prices (licensing and raw content issues)III. Payment and Editing- Discussing payment for services- $1400 payment covers the 42-second video result- Emphasizing separate itemization of editing and post-production time- Charging $75 per hour for editing, potentially up to $125 per hour- Total cost of editing can reach a couple of thousand dollars- Breaking down $1,000 payment to understand and justify chargesIV. Understanding Business Ownership- Reading "EMyth" to learn about three types of business owners- Wearing multiple hats as a freelancer (entrepreneur, manager, technician)- Initial focus as a technician but learning managerial and administrative skills- Importance of learning these skills for consistent income- Potential benefits and challenges of outsourcingV. Communication and Client Relations- Clients dislike chasing and pursuing creators for communication- Lack of communication leads to buyer's remorse and desire for refunds- Overcommunication, especially with cheaper clients, is necessary- Clients paying less than $2,000 may cause communication headaches- Personal pride in the person running a creative business venture- Current opportunities for marketing and content needs in businesses- Potential challenges in developing processes and systems- Recommendation of "EMyth" for guidance in entrepreneurshipVI. Balancing Roles and Deliverables- Entrepreneurship, technician, and manager roles in creative business- Balancing and adapting to different opportunities- Secure storage of content in digital and physical formats- Access provided to content- Estimated timeline of five to seven business days for completion- Confirmation or rough draft available in about a week or two- Need for clear communication to prevent constant timeline inquiries======▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusinessLeave a Review.Share it with a friend.Connect on Social.Email: [email protected]

In this week's episode of Branding Beyond Business with John Mediana. I dive into the process behind creativity and the importance of looking back at our old work to inspire growth.John shares his personal experience of going through old hard drives filled with years of documented content. As a seasoned creative and business owner, he encourages us to take the time to reminisce on our own journey. Whether you're a fellow creative, a business owner, or someone looking to make a change in your career, this episode offers valuable insights.From reminiscing about the early days of MySpace and AIM, to recognizing the initial struggles and doubts, John emphasizes the significance of understanding the time and dedication it takes to master a craft. He reminds us that the journey itself is beautiful, and it's crucial to appreciate how far we've come.We all understand the desire for instant gratification and the pressure to achieve quick results. But John challenges us to trust the process, focus on one thing at a time, and master the art we love. Sharing his own vulnerabilities and the internal struggles he's faced, John highlights the importance of identifying what truly makes us happy and staying true to ourselves amidst the hype and trends.Furthermore, John opens up about the fear of sharing our unique process and systems, as if we risk losing our hard-earned success. However, he urges us to let go of those fears and embrace the power of sharing our journey with others. By doing so, we can inspire and connect with fellow creators, and ultimately contribute to a thriving creative community.In this episode, John offers practical advice, prompts us to reflect on our own process, and reminds us that success is not just about the end result but about the progress we make along the way. Whether you're feeling stuck, doubting your abilities, or craving inspiration, this episode is a must-listen.So grab your headphones and dive into this new episode of Branding Beyond Business.Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

We are excited to bring you the latest episode of the Branding Beyond Business with John Mediana, titled "From Freelancer to CEO: How I Built a Thriving Agency from ZERO." In this episode, John shares the incredible journey of how he built his agency, Executive Brand Growth, and the challenges he faced along the way. Here's a quick summary of what you can expect:- John's personal experience: John shares a heartwarming story about being able to cut his child's umbilical cord during their birth and the gratitude he felt for that moment. He then discusses the monumental shift that occurred when he returned from his paternity leave and had to adapt to the new reality of remote work during the pandemic.- The birth of Executive Brand Growth: Discover how John made the bold decision to quit his job and pursue entrepreneurship to create a better work-life balance for his family. He explains the beginnings of his agency, including securing investments and starting with a website project for a friend's real estate company.- Understanding your audience: John breaks down the concept of audience categorization into cold, warm, and hot categories, using the example of a coffee shop. He explores the power of the "tribe mentality" and how people connect to certain brands on a deeper level.- Learning from mistakes: John shares the mistakes he made early on and the lessons he learned from them. He also discusses the importance of healthy growth versus hyper growth and the challenges of balancing creativity and workload in an agency setting.- Overcoming obstacles: John opens up about the financial difficulties he faced and the importance of trusting oneself and the team. He emphasizes the significance of learning from faults and pushing through obstacles to achieve success.- The journey continues: As John reflects on his journey so far, he recognizes that there is still room for improvement and growth. He remains motivated by his role as a father and husband, and his determination to provide the best for his family.This episode is both inspiring and relatable for anyone interested in building their own agency or business. John's personal anecdotes and valuable insights make it a must-listen for aspiring entrepreneurs and seasoned professionals alike.You can listen to the full episode, "From Freelancer to CEO: How I Built a Thriving Agency from ZERO" on every podcast platform. Thank you for your continued support of the Branding Beyond Business Channel. Stay tuned for more engaging and thought-provoking episodes in the future.Related Topics:Discover the inspiring journey of entrepreneurship, personal branding, and overcoming challenges.Hot, Warm, Cold: Understand your audience categories and how to engage with them effectively. Plus, learn about the power of personal branding in today's society.From Birth to Business: Hear the incredible story of how becoming a parent and experiencing the pandemic led to the launch of Executive Brand Growth.Lessons in Leadership: Gain valuable insights on scaling creativity, balancing work and personal life, and building a successful agency.How I scaled my agency with Virtual Assistants.Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

In this episode, titled "Money for the Mission," John delves into the fascinating relationship between finances and one's mission in life.In this thought-provoking episode, John shares his personal journey of discovering the importance of understanding his mission and values in order to have a healthy relationship with money. He recounts his experience of taking on numerous side jobs, only to realize the need for effective systems and processes. Through trial and error, he recognized the significance of aligning his financial decisions with his purpose.John raises the question of what we are truly called to do and urges us to determine our own mission and values. He emphasizes that without this self-reflection, our relationship with money becomes transactional and lacks fulfillment.One pivotal moment in John's life was when friends told him he wasn't good at a certain craft. Instead of accepting their words, he chose to dedicate a whole year to honing his skills and proving them wrong. This experience taught him the value of investing time into becoming better at what he was passionate about.Additionally, John shares a revelatory moment he had at the age of 18 when he turned to Jesus for salvation from his own struggles. This encounter shaped his perspective on finances and money and ignited a desire to share his experience with others, aiming to create a small impact and shift their mindset.Throughout the episode, John emphasizes the importance of understanding one's purpose and offers a safe space for listeners to explore their own missions. He acknowledges his own struggles in finding clarity and has experienced moments of rebranding his personal mission. Through it all, he encourages us to pursue our passions and talents, believing that they are designed for a purpose.John also dives into the concept of creativity, highlighting that placing boundaries and rules can actually enhance it. He recounts an example of shooting a music video, using only one type of lens to challenge their creative approach.Furthermore, John touches on the topic of stewardship and its crucial role in our lives, careers, personal lives, and faith walks. Drawing an analogy to the seeds planted on good and bad soil, he emphasizes the importance of stewarding our resources wisely.Having experienced both abundance and scarcity, John acknowledges the need for money to support his mission. He discusses the ups and downs of running an agency and advises listeners to plan for future seasons while building a healthy relationship with money.Lastly, John reflects on a conversation with his father during his freshman year of college, where he was inspired by his speaking engagement teacher's advice to master an art by dedicating 10,000 hours to it. This advice pushed him to isolate and focus on different areas of his craft, ultimately building expertise and professionalism.We hope this episode sparks introspection and helps you unlock a deeper understanding of your own mission and purpose in life. As always, we appreciate your unwavering support and encourage you to join the conversation by sharing your thoughts and reflections on social media using the hashtag #BrandingBeyondBusiness.Stay inspired and keep pursuing your mission!Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

I’m excited to share the latest episode of the Branding Beyond Business podcast with you. In this Episode, John dives into the mindset and pitfalls of overthinking, particularly when it comes to taking action on ideas and dreams.In this episode, John discusses the concept of hyper prototyping, where he shares his own experience of testing a new service in a small pool with limited resources and effort. The goal is not perfection or a finalized product, but rather to gather valuable data that can guide future decisions. John emphasizes the importance of taking action on ideas and not getting too attached to the first edit or iteration of a product.Additionally, John opens up about his personal life and the dynamic between him and his spouse, who serves as the "ground control" to his dreams. He describes the miscommunication and learning process they've undergone in supporting each other's aspirations.In a fascinating tangent, John draws parallels between the world of photography and the creative process. He explains the importance of learning manual photography before going digital, and how this understanding can deepen one's knowledge of the technical elements involved.Throughout the episode, John shares his own journey of dealing with insecurities and comparisons to others in the creative industry. He encourages listeners to focus on their own work and to embrace the process of building and failing in public.John discusses the negative effects of overthinking on taking action, and offers a solution by suggesting to put ideas or dreams in a "dream desert." He advises testing these ideas for two weeks to see if they still resonate and should be pursued.To add even more value, John touches on the importance of balancing investment in product development with marketing and public engagement. He shares a cautionary tale of a product that failed to gain traction because it neglected the marketing aspect.In the upcoming episodes, John plans to invite guests who are willing to share their personal stories, struggles, and lessons that go against societal norms. The show aims to provide raw content that goes beyond flashy clickbait.Thank you for being a valued subscriber to the John Mediana podcast. We truly appreciate your support. If you haven't already, you can listen to Episode 03 on our podcast platform, watch on YouTube.If you have any suggestions or topics you'd like John to cover in future episodes, please feel free to reach out to me… John. I’m always open to hearing from you.Stay tuned for more thought-provoking episodes coming your way!Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

In this episode of Branding Beyond Business with John Mediana, I’m talking about Finding The Fight. We delve deep into the importance of personal purpose and uncovering the fight that truly gives our lives meaning.This episode challenges us to question the monotony of life where we often find ourselves working hard just to pay bills, retire, and eventually pass away. Without shaming anyone for their choices, John prompts us to ponder whether life is meant to be solely about financial obligations or if there is something greater that fuels our spirits.We explore how identifying our purpose is intricately tied to what we sell and our assignments in life. Through thought-provoking examples, including providing clean water for communities in need, we learn that finding the fight is about discovering what angers or motivates us, and what truly matters to us - be it family, freedom, humanity, or something else entirely.As John shares personal anecdotes and experiences, we begin to understand the complexities of the journey toward finding our purpose. The episode also highlights the challenges and battles John is currently facing, including homeschooling and making decisions about their children's education. We can empathize and find solace in knowing that everyone has their own unique fight in life, whether self-discovered or stumbled upon.John also emphasizes the power of the creative process in business and defends the value it brings to our lives. From documenting our journey, sharing stories, to building a solid business as an influencer, each step is vital in carving our path to success.We invite you to listen to this insightful episode of Branding Beyond Business, as we believe it will spark a new sense of purpose within you and inspire you to find your own fight. Remember, the journey is both about self-discovery and leaving a lasting legacy for those who come after us.If you haven't already, don't forget to subscribe to our podcast to receive future episodes directly to your inbox. Together, we can navigate the maze of life and uncover the remarkable purpose that lies within.Let’s get it. Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]

Welcome to the first episode of Branding Beyond Business. In our debut episode, "Welcome to Branding Beyond Business," we discussed the importance of building strong relationships with customers and how personal branding can make all the difference in attracting buyers. We highlighted the captivating personal brands of industry titans like Elon Musk, Mark Zuckerberg, and Jeff Bezos, who have amassed a massive following that transcends their companies.As we delved deeper, we explored the challenges faced by business owners who struggle with marketing. Oftentimes, they find themselves torn between prioritizing sales or representing their brand. We also touched upon the frustrations of marketers who focus solely on sales, neglecting the importance of crafting a compelling brand story.We understand that branding can be complex, and that's why we're here to simplify it for you. We believe that a successful business is founded on identifying your target audience, understanding the problem you solve, and determining the steps to bring your product or service to the market. These factors, along with your unique positioning, branding strategies, and marketing efforts, are integral to your success.We also shared our personal experiences in the industry, cautioning against blindly following trends for success. It's essential to be authentic and true to your vision, instead of duplicating what already exists. Remember, people are more inclined to purchase from individuals with a genuine connection than from a faceless corporation.In this edition, we also shed light on the debate between website platforms, with a particular focus on Wix vs WordPress. Our experience and expertise have led us to believe that Wix websites have an edge in SEO and indexing, thanks to their partnership with Google. If you're considering building a website, we encourage you to explore the benefits of Wix.Don't forget to sign up for our newsletter at brandingbeyondbusiness.com, where we'll deliver customized insights and actionable tips straight to your inbox every week. We value your opinion, so please don't hesitate to reach out with your suggestions, questions, or topics you'd like us to cover in future episodes.Follow us on social media to stay up-to-date with the latest episodes and behind-the-scenes content. We're always excited to connect with our community, so let's engage in meaningful conversations and grow together!Leave a Review.Share it with a friend.Connect on Social.Email: [email protected]