Brave Ideas

Brave Ideas Season 17, Episode 5Presented by Flexspace AILearn how Flexspace AI is transforming coworking with their ecommerce revenue platform, featuring SmartPricing Agent, an AI-powered dynamic pricing engine. Tap hereBeyond Occupancy and Big DealsIn this episode of Brave Ideas, Caleb Parker and cohost Eyal Lasker, CEO at Flexspace AI, are joined by Jo Mapp, Commercial Director at Wizu, for a conversation on the commercial realities of building resilient flex office revenue.Jo brings a deeply commercial perspective to this conversation. She has spent years inside the flex office sector, including more than a decade at NewFlex, and today she is helping lead the next phase of growth at Wizu and Flexico as the business expands across the UK.This episode gets into the practical realities of building a more resilient flex office business. Caleb, Eyal, and Jo discuss why retention is one of the strongest drivers of long-term profitability, why large office requirements can create hidden concentration risk, and why smaller, more diversified private office suites can often produce a stronger, more stable revenue base.They also explore building layout, managed office competition, customer engagement, community, website conversion, meeting room utilisation, lead flow, viewing conversion, churn, and breakeven occupancy.Listen to the full episode to hear what operators, landlords, and investors need to understand about flex revenue quality, and why the healthiest flex businesses are built on more than headline occupancy.Visit www.BraveIdeas.media to watch the full episode and join the newsletterWhat You’ll Learn in This Episode* Why Wizu created Flexico as a separate brand to serve different landlord opportunities and asset profiles.* How Jo thinks about the difference between sales focus and commercial focus.* Why retention is one of the most important drivers of long-term profitability in flex.* Why bigger customers are not always better customers.* How smaller, more diversified private office suites can reduce risk and improve resilience.* Why Wizu is increasingly focused on offices for teams of around 4 to 20 people.* How managed offices are changing the competitive landscape, especially for larger requirements.* Why building layout matters, and why some buildings simply are not right for flex.* How Wizu monitors churn risk through customer feedback, quarterly meetings, engagement levels, and space usage.* Why community matters, but may not be enough on its own to keep every customer.* How meeting rooms, day passes, coworking, and virtual offices contribute to the wider P&L.* Why website experience, live chat, call-to-action design, and online booking all influence lead conversion.* Why Jo tracks leads, viewings, deals, conversion rates, cost per lead, and cost per sale on a daily basis.Visit www.BraveIdeas.media to watch the full episode and join the newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 17, Episode 4Presented by Flexspace AILearn how Flexspace AI is transforming coworking with their ecommerce revenue platform, featuring SmartPricing Agent, an AI-powered dynamic pricing engine. Tap hereLandlords have been asking whether flexible workspace belongs in their buildings for years.But is that even the right question?In this episode of Brave Ideas, Caleb Parker speaks with Wybo Wijnbergen, Co-Founder and CEO of infinitSpace, the company behind Beyond, a flexible workplace platform built in partnership with landlords.Wybo brings a rare perspective to this conversation. He was previously Managing Director for WeWork in Europe, where he helped open 50 locations in four years.Today, he is building infinitSpace around a different model, helping landlords operate flexible workplace through partnership structures designed to improve occupier experience and strengthen asset performance.The conversation starts with the origin story of infinitSpace, including how the business launched during COVID, raised its first million euros, and won its first management agreement before the company itself had a track record.Then the episode quickly moves into a bigger question, are landlords still evaluating flex through the wrong lens?Wybo explains why occupancy alone is not enough, why higher rent is not always the better decision, why performance clauses need to protect both landlord and operator, and why the quality and diversification of occupiers inside a flex space may matter more than the industry currently recognises.This is not a conversation about whether landlords should “do flex.”It is a conversation about what landlords should be measuring, how they should be underwriting, and whether asking better questions could unlock better outcomes for the asset.Listen to the full episode to hear how infinitSpace is helping landlords rethink flexible workplace, from data and yield management to brand, retention, underwriting, and valuation.🎧 To listen as a podcast FOR FREE switch to audio above,or follow Brave Ideas on Apple, Spotify, or wherever you listen.What You’ll Learn in This EpisodeHow infinitSpace went from a COVID-era startup idea to a growing flexible workplace platform across London, Amsterdam, and Berlin.Why winning the first landlord partnership was less about company track record and more about trust, timing, urgency, and personal credibility.How Wybo’s experience opening 50 WeWork locations in Europe helped create confidence with the first landlord partner.Why management agreements need clear performance clauses on both sides.Why operators also need protection when landlords fail to maintain the quality of the asset or invest properly in the space.Why brand is not just design, furniture, or materials, but the full perception of experience from first touchpoint to final interaction.How infinitSpace thinks about integrating the Beyond brand into the wider asset rather than creating a disconnected flex product inside the building.Why yield management is still underdeveloped across parts of the flexible workspace industry.How operators should evaluate retention, churn, pricing, void periods, customer acquisition cost, and historical demand before deciding whether to keep or replace an occupier.Why good operators need the discipline to walk away from buildings where the underwriting does not work.How infinitSpace is using AI, local market data, and internal systems to speed up underwriting and help landlords evaluate potential flex opportunities.Why Wybo believes flexible workspace should be judged not only by occupancy and NOI, but also by the quality and diversification of occupiers using the space.Visit www.BraveIdeas.media to watch this episode and join our newsletter. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 17, Episode 3Presented by Flexspace AILearn how Flexspace AI is transforming coworking with their ecommerce revenue platform, featuring SmartPricing Agent, an AI-powered dynamic pricing engine. Tap hereScaling Without Losing the Soul of the BrandIn this episode of Brave Ideas, Caleb Parker and co-host Eyal Lasker sit down with Alex Young, Managing Director at Projects, the Brighton-born coworking brand now expanding into new cities across the UK.Alex brings a rare mix of operational discipline, brand instinct, and genuine community-led leadership. She started her journey with Projects on the front desk, went on to build experience across other leading workspace brands, and has now returned to lead the next phase of growth as Projects expands beyond Brighton into places like Tunbridge Wells, London, Bristol, and Cambridge.This conversation gets into what it really takes to scale a coworking brand without losing the culture, community, and hospitality-led experience that made it work in the first place.Alex shares why retention matters more than cramming in density, why transparent pricing builds trust, and why the best workspace brands know exactly what they stand for before they start scaling.Listen to the full episode to hear how Projects thinks about product mix, revenue quality, member experience, spatial planning, AI, and the commercial trade-offs behind building a profitable coworking brand.Further ReadingIn the episode, Caleb references an interview with Alana, Projects’ Brand Manager, and Lucy McInally on brand and brand activation. It is a useful companion piece to this conversation, especially if you want to go deeper on how Projects thinks about brand as a driver of community, culture, and member experience.🎧 To listen as a podcast FOR FREE switch to audio above,or follow Brave Ideas on Apple, Spotify, or wherever you listen.What You’ll Learn in This Episode* How Alex went from working on the front desk at Projects to becoming Managing Director.* Why every Projects team member has worked on the front desk, and why that experience shapes the company’s approach to service, community, and operations.* How Projects grew from one Brighton building into a platform now expanding into new UK cities.* Why Projects would rather sacrifice density than compromise the member experience.* How transparent pricing can support retention, trust, and long-term revenue growth.* Why brand values matter commercially, not just creatively.* How Projects thinks about balancing coworking, private offices, enterprise suites, meeting rooms, event spaces, gyms, and lifestyle amenities.* Why not every amenity needs to generate direct revenue to create business value.* What Projects learned from replacing an underused podcast suite with a specialist podcast production partner.* How Alex thinks about designing flexible, multifunctional spaces that can adapt without frustrating members.* Why AI should help teams become more human, not less.* How digital discovery, ecommerce, chatbots, and booking journeys are changing the way customers interact with flex operators.Key Takeaways for Operators* Retention is not a soft metric, it is a commercial strategy.Alex is clear that Projects prioritises member experience, trust, and long-term relationships over squeezing every possible desk into the floor plan. That means designing spaces where people feel they can move, work, meet, and connect without feeling overcrowded.* Density can damage the product if it erodes the member experience.Projects deliberately avoids overpacking coworking areas because the brand promise is built around feeling at home at work. If members cannot find space to work, take calls, meet people, or relax, the product breaks.* Transparent pricing builds trust.Projects publishes clear pricing and approaches rate increases with honesty. The goal is not to surprise members with hidden costs or inconsistent deals, but to build enough trust that members understand the value they are paying for.* Community teams are the backbone of the business.Alex makes the point directly, the front desk and community team make or break a coworking space. They are the first impression, the daily relationship, and often the reason members stay.* Amenities should be judged by their strategic value, not just direct revenue.The gym at Projects does not directly make money, but it reinforces the lifestyle-led brand promise. The event space could generate more income as an office, but it plays an important role in community, brand, and local market activation.* Do not chase trends without a long-term plan.Alex uses the example of reformer pilates to explain the risk of building around what is fashionable today. Projects is thinking about multifunctional spaces that can serve yoga, pilates, physiotherapy, and other uses over time, rather than locking into a trend that may fade.* AI should remove admin friction, not replace human judgement.For Projects, AI is useful where it reduces manual work, improves reporting, helps teams spot patterns, and frees people up to spend more time with members.Key Takeaways for Real Estate Investors and Landlords* A strong coworking brand can improve revenue quality by attracting aligned customers.Projects is not just filling space, it is curating a member mix around shared values, culture, and lifestyle. That matters because customer alignment can reduce friction, improve retention, and support pricing power.* Occupancy alone is not enough.Projects looks at occupancy, average desk rate, churn, monthly revenue, and member retention. The more important question is whether the revenue is sustainable, diversified, and aligned with the product.* Enterprise demand can be valuable, but only if it does not overwhelm the community.Projects accommodates larger suites, including around 100 seats, but avoids letting enterprise customers dominate the building. The aim is to preserve the broader community dynamic while still serving larger companies.* Flexible design protects long-term asset performance.Alex is honest about the risk of giving members something, then taking it away. For landlords and investors, the lesson is simple, design choices need to account for long-term adaptability, not just launch appeal.* Lifestyle amenities can support pricing and retention, even when they do not directly monetise.A gym, event space, rooftop bar, café, or wellness room may not always produce direct revenue, but they can strengthen the value proposition and help justify premium positioning.* Local market knowledge matters.Projects is not copy-pasting Brighton into every city. The team looks at the local community, local businesses, local partnerships, and the specific demand profile of each market before shaping the product.* Operators need real operational expertise.This conversation is a reminder that coworking is not just real estate with desks. It requires brand, hospitality, community, sales discipline, pricing strategy, technology, and constant operational judgement.Behind The ScenesWe want to give a special shoutout to Nat and the team at Work.Life, where this episode was recorded, for their brilliant podcast studio and hospitality throughout the season. Tap here to book their podcast studio yourself!Visit www.braveideas.media for behind the scenes photos.Season 17 of Brave Ideas explores one of the most important questions in office real estate today, how to build a more profitable flex business. Across the season, Caleb Parker speaks with industry leaders about the real commercial drivers behind Space-as-a-Service. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 17, Episode 2Presented by Flexspace AILearn how Flexspace AI is transforming coworking with their ecommerce revenue platform, featuring SmartPricing Agent, an AI-powered dynamic pricing engine. Tap hereMost coworking brands talk about hospitality. Far fewer actually deliver it.In this episode of Brave Ideas, Caleb Parker sits down with James Panepinto, Group Ancillary Revenue Manager at Clockwise, to unpack what hospitality really means in a coworking environment, and why getting it right can directly impact retention, pricing power, and long-term profitability.Joining as co-host is Eyal Lasker, CEO of Flexspace AI in the MUTE Showroom in Clerkenwell London.James makes the case that coworking is not just serviced office with better furniture. It is a hospitality product, and operators who fail to understand that will be left behind.Check out James’s Brave Ideas article on hospitality and grand gestures.James also shares his work with FLOC, a platform helping support the next generation of leaders in coworking and flex.Listen now and hear why the best coworking brands are not built on desks and WiFi alone.To watch this episode or join the newsletter, visit BraveIdeas.media Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 17, Episode 1Brought to you by Flexspace AI, the coworking industry’s first all-in-one ecommerce engine, helping flex operators optimise pricing, automate marketing, and grow revenue.In the first episode of Season 17, Caleb Parker is joined by Alex Livesey, Fractional MD at Mantle and CEO of Little Red Donkey, with Eyal Lasker, CEO of Flexspace AI, joining as co-host.Alex brings a rare mix of leadership across flex office and hospitality, with senior experience at Clockwise, Native, and Brama Hotels. In this conversation, she explains why occupancy can be one of the most misleading metrics in flex, why pricing quality and margin matter more than vanity utilisation targets, and how supply, product mix, and micro-location can completely reshape what a successful underwriting model looks like.They also get into revenue quality, yield management, meeting room performance, ancillary revenue, enterprise risk, and the operational systems needed to build a more profitable flex business.What You’ll Learn in This EpisodeWhy occupancy can be a misleading metric in flexHow better pricing can matter more than filling the buildingWhy product mix and micro-location shape performanceHow hospitality thinking improves meeting room and ancillary revenueWhy some enterprise deals create more risk than valueWhat people, processes, and systems reveal about operational weaknessHow better yield management can improve bottom-line performance Get full access to Brave Ideas at www.braveideas.media/subscribe

Brought to you by Flexspace AI, our headline sponsor for Season 17.The office is not dead. But the winners will look very different.In this standalone trailer episode, Caleb Parker sets the stage for Season 17 of Brave Ideas, a season focused on what actually drives performance in a Space as a Service world.We have spent years talking about disruption.This season is about execution.Across the season, Caleb speaks with founders, operators, and commercial leaders building for a new reality, one where office space has to earn the commute, and where hospitality, community, brand, technology, management, and finance all play a role in long term value creation.From retention and pricing power to revenue quality, customer experience, and smarter operating models, this season is about what actually works.Watch at www.braveideas.mediaCONNECTCaleb Parker’s LinkedInWork.Life Podcast StudioWhat You’ll Learn in This Episode* Why Season 17 is focused on execution, not theory* What actually drives performance in modern workplace businesses* Why the future of office value creation depends on more than space alone* How leading operators are building stronger brands, stronger experiences, and better economics* What landlords and investors need to understand as office becomes more operationally drivenKey Takeaways for Operators* Execution matters more than industry rhetoric* Retention, pricing discipline, customer experience, and operational excellence are central to performance* Hospitality, community, and brand are commercial levers, not soft extrasKey Takeaways for Real Estate Investors and Landlords* Office is increasingly becoming a service-led, management-intensive asset class* Revenue quality, customer relevance, and operating capability are becoming more important to long term performance* The future winners will be defined by how well they execute, not just what space they ownBehind The ScenesA big thank you to Eyal Lasker and the team at Flexspace AI for supporting the season as headline sponsor.We also want to give a special shoutout to Nat and the team at Work.Life, where most of this season was recorded, for their brilliant podcast studio and hospitality throughout the season. Tap here to book their podcast studio yourself!Season 17 of Brave Ideas explores the operators, ideas, and business models shaping the next era of office real estate. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 16, Episode 10Explore how Mute is leading the adaptable office architecture evolution, offering modular solutions to futureproof office investments while significantly reducing construction costs and CO₂ emissions. Tap hereAvoiding Risk InequityIn this episode, Brave Corp CEO, Caleb Parker, and co-host Gary Helm from MUTE sits down with x+why CEO & Cofounder, Rupert Dean, inside the MUTE showroom in Clerkenwell, London, to unpack how x+why has scaled a management agreement only flex platform to 16 locations, partnered with landlords who also back the operating company, and turned heritage buildings into hospitality-led workplaces that serve whole buildings, not just flex floors.The conversation covers:* How x+why’s first East London site combined a management agreement with landlord equity into the operating company* Why Rupert, an ex corporate finance lawyer, rejected lease arbitrage in favour of a management agreement only strategy* How x+why separates TopCo and site level P&Ls and structures fees against net effective performance* The role of heritage, hospitality and community in projects like Arding and Hobbs in Clapham Junction and 103 Colmore Row in Birmingham* How modular fit out, e commerce and early stage dynamic pricing are being used today, and why AI is on Rupert’s roadmapVisit BraveIdeas.media for behind the scenes or to watch this episode and signup for the newslettter.CONNECT* Rupert Dean* x+why website* Caleb Parker* Gary Helm* MUTE* Flexspace AIKey Takeaways for Operators* Use a three part filter before you say yes to a buildingAlways test demand, building fabric, and landlord profile together; a management agreement only model still fails if any one of those is wrong.* Design your economics around the opco, not the propcoSeparate TopCo and site level P&Ls, and link your upside to net effective operating performance so you are not dependent on a future sale or refinance that you do not control.* Turn “flex floors” into whole building servicesLook beyond coworking; build capability in front of house, clubs, events and F&B so you can credibly pitch as the single operating platform for a landlord, not just another floor operator.* Plan for B2B and B2C engines to coexistIn secondary nodes and members club buildings, build workflows, automation and CRM logic that can handle high volume individual sales alongside office deals, rather than treating everything like a broker led B2B pipeline.* Climb the revenue management ladder deliberatelyMove from static rate cards to simple spreadsheet based dynamic pricing by day and demand band, then layer in data capture and AI once you know which levers genuinely move occupancy and yield.Key Takeaways for Real Estate Investors and Landlords* Treat operator selection as a governance decision, not just a design choiceWhen you back a management agreement, you are effectively buying into an operating system, so interrogate reporting standards, risk management and decision rights as hard as the look and feel.* Consider equity alignment where you want long term partnershipCo-investing at opco or site level can align incentives more tightly than an SPV lease, but only if you understand how the P&Ls work and where upside is shared.* Use amenity and clubs as leasing tools, not decorationsStudy examples like Birmingham and Clapham Junction, where properly executed clubs, terraces and F&B have coincided with stronger leasing and local traction, and underwrite amenity as part of the demand story.* Re-rate secondary nodes using total occupancy cost and experienceLocations like Clapham Junction can offer strong connectivity, lower total occupancy cost and a differentiated, hospitality led experience; weigh those against headline rent in core CBD when allocating capital.* Build adaptability into your underwritingPrioritise assets and operators that can reconfigure layouts quickly with modular products and light interventions, so you are not locked into one demand pattern for the full hold period.Visit BraveIdeas.media for behind the scenes or to watch this episode and signup for the newslettter. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Special Feature: Unpacking the UK’s Flex DemandJim Groves, CEO of Rubberdesk, joins Brave Corp CEO, Caleb Parker for a Brave Ideas Special Feature. The conversation follows Brave Ideas’ collaboration with Rubberdesk on their Q3 2025 report, and goes deeper into what Rubberdesk is seeing in the UK flex market. Jim explains how Rubberdesk tracks live availability and pricing, then breaks down the split in market dynamics, London tightening versus softer conditions in several regional cities. They also discuss the growth of managed offices, what larger occupiers are asking for, and how technology and automation may change flex broking.Links and References* Flex Is the Backbone of the Brave Economy: Why Businesses Are Doubling Down in Uncertain Times* The New Era of ‘Landlord Flex’* The Flex Divide: Regional Realities in a Brave Economy* Enterprise Flex: How Big Business Is Powering the UK’s Office ResilienceVisit BraveIdeas.media to watch the episode and join the newsletter.Connect* Jim Groves* Rubberdesk* Caleb ParkerPublished exclusively in partnership with early access to Rubberdesk’s Q3 2025 report. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 16, Episode 9Brought you by Flexspace AILearn how Flexspace AI is transforming coworking with their ecommerce revenue platform, featuring SmartPricing Agent, an AI-powered dynamic pricing engine. Tap hereWhat happens when a Dublin estate agent spots an arbitrage opportunity, rolls out eight buildings with no brand and no bank debt, then pivots into 60,000 SqFt management deals for global AI companies?In this episode, Brave Corp CEO, Caleb Parker and cohost Eyal Lasker from Flexspace AI site down in the MUTE showroom for a detailed conversation with Joe McGinley, Founder and CEO of Iconic Offices in Dublin, Ireland to unpack what “super normal profit” really looks like in flex real estate.Joe explains how he moved from running an estate agency to securing his first site to becoming Dublin’s largest coworking brand. He breaks down the different “versions” of Iconic, from 5,000 SqFt Georgian and Victorian buildings to a 60,000 SqFt management deal one door from St Stephen’s Green, and how that evolution shifted Iconic’s customer base from SME value seekers to global companies, including several of the top AI firms in the world.We go deep on culture, brand, and operations, and Joe shares what he thinks about lease arbitrage versus management agreements, why some owners are trading fixed rent for control and “super normal profit,” and how Iconic structures its role across design, planning, and delivery to reposition entire buildings.Listen to learn how a crash era arbitrage play evolved into a premium flex brand sitting at the top of the Irish market, and what that means for owners thinking about upside in their office assets.In this episode you will learn:* How Iconic evolved from 5,000 SqFt period buildings to 60,000 SqFt, amenity rich schemes* Why design quality and experience are central to attracting global brands* How Joe defines brand* How Iconic approaches custom builds and floor by floor design for large enterprise members* Joe’s view on flight to quality* How he thinks about online bookings, on-demand products, and where e-commerce makes sense in flex* The practical differences between lease arbitrage and management agreements, and why some landlords now choose upside participation over fixed incomeTo watch this episode, join the newsletter and access behind the scenes content, visit www.braveideas.mediaCONNECT* Joe McGinley* Iconic Offices* Caleb Parker* MUTE* Flexspace AIKey Takeaways for Operators* Arbitrage plus design can be enough to start, not enough to scaleJoe’s first phase was simple, secure a whole building at a low rent, invest in a higher quality fit out than the market, and lease it up. That model got him to eight locations without a brand, a business plan, or investors, however scaling required a clearer proposition and larger, more complex buildings.* Brand is behaviour, not a logoIconic’s brand is defined by how the team shows up for members and partners every day, not by guidelines on a slide. Long tenures on the leadership team and an 85 out of 100 Great Place to Work score indicate that internal culture is aligned with the external promise.* Private offices remain the core, coworking is a toolIconic’s primary revenue driver is private offices, with coworking and on-demand elements used selectively to support atmosphere and building activation, rather than as the main business.* On demand and e-commerce are coming, but not everywhereJoe sees a clear role for online bookings across meeting rooms, day offices, and smaller private offices, however he draws the line at larger, customised floors, which still require a consultative sales process if you want to maximise value and fit.Key Takeaways for Real Estate Investors and Landlords* Management agreements can deliver control and “super normal profit”For certain owners, particularly those buying large prime assets, the ability to retain control of the building, fund capex at their own cost of capital, and share in upside above market rent is more attractive than signing a long lease. That is where “super normal profit” shows up.* Operator alignment comes from structureIn Iconic’s management deals, the owner funds capex and holds the assets, while Iconic provides business planning, design, construction oversight, and operations. Joe’s team spends years working on some schemes before opening, and only starts to benefit once the building trades, which aligns incentives around performance.* The market is splitting into two tiersJoe describes a visible two tier system in Dublin, with a clear gap opening between upper and lower quality stock. The middle is under pressure, which reinforces the need to invest in quality, amenity, and experience if owners want to compete with both home and premium flex.* Flex is no longer a marginal productIconic now operates at the top of the Irish market, with a member base that includes global technology and AI brands. For landlords, this shows that high quality flex can sit alongside, and sometimes outperform, traditional leasing in prime locations.* Partnership design matters as much as interior designJoe starts each deal by understanding the building owner’s constraints, bank requirements, and return targets, then builds a structure to hit those outcomes. The same building can justify different models, depending on the owner’s objectives and appetite for upside versus certainty.To watch this episode, join the newsletter and access behind the scenes content, visit www.braveideas.media Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 16, Episode 8Brought you by Flexspace AILearn how Flexspace AI is transforming coworking with their ecommerce revenue platform, featuring SmartPricing Agent, an AI-powered dynamic pricing engine. Tap hereA master class in scaling and career growthIn this episode, Brave Corp CEO, Caleb Parker, sits down in the Work.Life podcast studio in Clerkenwell with their new CEO, Paul Dutnall, to unpack how this people focused flex operator is preparing its brand and operations for scale.Paul joined Work.Life around six and a half years ago from the hospitality and F&B world, initially as Head of Operations. He then stepped into the COO role, before being appointed CEO (what we believe is a case study for any junior or mid-level role).Across that journey he has been responsible for making sure the member experience matches the founders’ (Elliot & David) vision, while evolving the systems and processes that sit behind it.Today, Work.Life is a certified B-Corp with 14 location across the UK, and a clear focus on small businesses that care about people.The company is moving from “management by walking around” to codified service and experience, while layering on an on-demand ecosystem powered by Flexspace AI to monetise non-contracted space through a proper ecommerce journey.In this episode you will learn:* Paul’s career journey* Why he believes employer and employee relationships are time bound, and what that means for ambitious team members* How an operator can create real career pathways that allow ambitious team members to rise from operations into C level roles* How Work.Life is codifying its service, culture, and member experience so it can scale across multiple locations* What becoming and staying a multi site B-Corp means in practical, operational terms* How Work.Life defines its core audience, and why they design for small businesses that care about people rather than a specific sector* How Work.Life is structuring its memberships plus on-demand model, including offices by the day, meeting rooms, and studios* How the partnership with Flexspace AI is supporting on-demand bookings, data, and the roadmap for dynamic pricingTo watch this episode and join the newsletter, visit BraveIdeas.mediaCONNECT* Paul Dutnall* Work.Life* Caleb Parker* MUTE* Flexspace AI* Mentioned in this episode* Redemption Roasters* Simon Sinek, “Worthy Rival” videoKey Takeaways For Operatorssponsored by* Career paths matter* In a young sector, operators that create clear routes from community or operations roles into leadership can keep their best people longer and build stronger cultures.* Codify what you are optimising for* Work.Life starts with the feelings they want members to have in their workplaces, then works backwards into operational fundamentals, emotionally connecting service, and community layers, all supported by SOPs, training, and systems.* On-demand is a product, not a side hustle* Treating empty offices, meeting rooms, and studios as a structured on-demand product, with proper UX and ecommerce, has driven a multiple of 8-9x more external meeting room bookings compared to their previous approach.* Use technology to amplify people, not replace them* Automation and AI free team members from low value admin, improve speed to lead, and surface better decisions, while humans stay focused on relationships, judgment calls, and how members feel.* Design for experience, not just aesthetics* Thoughtful, low cost details that remove friction in everyday journeys can have as much impact as large CapEx items when it comes to member loyalty.Key Takeaways For Real Estate Investors And Landlords* The office is now an option, not an obligation* Small and mid-sized teams are asking why they need an office at all, and if they do, how often. Product design and underwriting have to reflect part time offices, hybrid patterns, and on-demand use cases.* B-Corp and codified impact are becoming real differentiators* Work.Life’s B Corp status, and their position as a high scoring multi-site operator, is underpinned by clear systems and processes that can be measured and improved over time.* Non-contracted inventory is a revenue lever* Unlet offices, underused coworking capacity, and amenity spaces can be monetised through on-demand channels without undermining core memberships, provided pricing, access rules, and capacity management are carefully defined.* Experience led CapEx is a commercial decision* Fit out is more expensive, but investments in the right amenities, ratios, and layouts can support higher occupancy, higher effective desk rates, and lower churn over time, if they are aligned with a clearly defined customer.* Partnerships matter at building level and street level* Work.Life often relies on surrounding neighbourhood amenities, such as gyms and F&B, rather than duplicating everything inside its footprint, which affects CapEx, operating model, and location strategy.To watch this episode and join the newsletter, visit BraveIdeas.media💡 This episode is part of Brave Ideas Season 16, diving into the 6 Pillars of Space as a Service, spotlighting operator playbooks and practical moves that lift demand, protect margins, and build workplaces people choose. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 16, Episode 7Brought you by MUTEExplore how Mute is leading the adaptable office architecture evolution, offering modular solutions to futureproof office investments while significantly reducing construction costs and CO₂ emissions. Tap hereVisit BraveIdeas.media to watch this episode as a video and join the newsletterBusiness Is PersonalIn this episode, Brave Corp CEO, Caleb Parker, and co-host Gary Helm from MUTE sits down with Rob Schogger, Cofounder & CEO of MetSpace, to unpack how this long standing operator has built a resilient managed office platform in central London.Rob first entered the flex market in 1999 with Reflex Managed Offices, which he and his partner grew and later sold in 2015. MetSpace, launched in 2018, is the next chapter, focused on managed workplaces delivered through operator agreements with building owners.Today, MetSpace operates around 60 workplaces across 35 buildings.In this episode you’ll learn:* How Rob and his partner created one of the earliest managed office products in London* Why they exited their original long lease business* Wow they rebuilt around a structure that lets landlords participate in revenue without becoming operators themselves.* MetSpace’s commercial model and their culture of kindness* The practical realities of running managed spaceVisit BraveIdeas.media to watch this episode as a video and join the newsletterCONNECT* Rob Schogger* Caleb Parker* Gary Helm* MUTE* Flexspace AIWhat You Will Learn In This Episode* How Rob and his partner identified a gap between serviced offices and conventional leases in 1999 and launched Reflex Managed Offices* Why Reflex was built on long leases, and why Rob ultimately sold that business in 2015* How MetSpace was launched in 2018 as an evolution of that experience, using floors in multi let buildings rather than period townhouses* What an “operator agreement” means in MetSpace’s model, and how it compares to traditional management agreements* How MetSpace structures deals so the landlord is effectively paid first, then shares in the upside once income exceeds conventional rent levels* How culture, kindness, and an open plan team setup translate into commercial resilience and long term relationships* How workplace design has shifted from cellular offices and fixed desk ratios to community tables, breakout areas, booths, and modular solutions* Why Rob believes landlords will need professional operators to run services in their buildings, and why “refurbish and stick in desks” is not a sustainable strategyKey Takeaways For Operatorssponsored by Flexspace AI* You can evolve the model without chasing hype: Rob’s journey moved from Reflex on long leases to MetSpace on operator agreements, through multiple market cycles. He has adjusted structure and risk profile, not chased fashionable labels.* Simple, repeatable deal structures help you scale with landlords: MetSpace uses one core operator agreement and a consistent financial formula across its 60 workplaces. Landlords compare a conventional five year lease outcome to the managed model, then roll additional floors and buildings once they see the numbers work.* Culture is part of the operating model: MetSpace treats landlords, occupiers, and suppliers all as clients. Internally, the team works in an open plan office with a strong focus on kindness and reading the room. That is not “soft” culture, it is how they preserve relationships when markets turn.* Design needs to match actual behaviour, not old metrics: People do not just sit at desks. MetSpace spaces blend desks with community tables, breakout areas, kitchens, booths, and soft seating, while Mute’s modular approach helps future proof layouts as team sizes and patterns change.* Indecision is more dangerous than the wrong decision: Rob’s biggest lesson from mistakes is to be brave, decide, observe the impact, and adapt. Staying frozen is the real risk in a shifting market.Key Takeaways For Real Estate Investors And Landlords* Managed is becoming a requirement, not a niche: Shorter leases, more demanding occupiers, and post COVID expectations mean simply offering Cat A space is not enough. Owners that layer in managed solutions are better placed to capture demand.* You can access operational upside without building your own platform: Under MetSpace’s operator agreements, the landlord is paid first at a level that matches or exceeds conventional rent over a five year period. Income above that threshold is shared, while MetSpace funds furniture and services, and takes responsibility for day to day operations.* Operator quality is a major risk factor: Slow responses to basic issues, such as a light bulb taking days to be replaced, damage occupier satisfaction and renewal prospects. The “managed” label on a brochure is not enough, execution quality determines whether the strategy works.* Crisis behaviour reveals whether you chose the right partner: MetSpace has remained in business through the dot com crash, 9/11, the global financial crisis, and COVID, leaning on strong relationships with landlords, occupiers, and suppliers. In stressed conditions, that relationship capital protects income.* Spending on experience is now non negotiable: Rob’s view is blunt. If owners do not invest in their space and services, they will not let it. Those who spend intelligently and pair that with a capable operator are better positioned than those who simply refurbish and hope.Behind The Scenes💡 This episode is part of Brave Ideas Season 16, diving into the 6 Pillars of Space as a Service, spotlighting operator playbooks and practical moves that lift demand, protect margins, and build workplaces people choose.Visit BraveIdeas.media to watch this episode as a video and join the newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 16, Episode 6Brought you by MUTEExplore how Mute is leading the adaptable office architecture evolution, offering modular solutions to futureproof office investments while significantly reducing construction costs and CO₂ emissions. Tap hereVisit BraveIdeas.media to watch this episode as a video and behind the scene contentThe Opportunity?In this episode, Brave Corp CEO, Caleb Parker, and co-host Gary Helm from MUTE sits down with Patch Founder, Freddie Fforde, and Head of Growth, Andy Smith, inside the MUTE showroom in Clerkenwell, London, to unpack how Patch is building a network of work near home hubs in smaller cities and towns, reactivating high street buildings, and creating town hall style workplaces that serve whole communities while lifting asset values for landlords and investors.The conversation covers:* The investment opportunity of focusing on smaller cities and towns* How they choose buildings with “public memory”, from former department stores and libraries to heritage warehouses and turn them into town hall style hubs* How Patch’s civic ground floor layer, cafes, kids corners, makers markets, clubs, and community uses, trades some margin for loyalty, demand, and brand strength* What they are seeing in member behaviour* The hardest parts of building PatchVisit BraveIdeas.media to watch this episode as a video and behind the scene contentCONNECT* Freddie Fforde* Andy Smith* Patch* Caleb Parker* Gary Helm* MUTE* Flexspace AIWhat You’ll Learn in This Episodesponsored by* How Patch defines “work near home” in real estate terms, and why smaller cities and towns are a scalable flex market, not a side show* A simple lens for picking assets with “public memory” and embedded goodwill, and why those buildings outperform anonymous boxes* How to think commercially about giving ground floor space to civic and community uses* The two main demand patterns Patch is seeing across locations* How Patch’s member base evolvesKey Takeaways for Operatorssponsored by* Why there is real spending power and demand for premium work near home workplaces outside major cities, and how to position for that segment* How to approach building selection, focusing on assets with identity and public memory that already carry goodwill in the local community* A practical view on trading some ground floor revenue for community uses, and how that can pay back through loyalty, word of mouth, and stronger occupancy* How curated programming, from crochet clubs and cinema nights to citizen assemblies, turns a coworking space into a lighthouse for local life* What Patch is learning about member segments, from hyper local walkable catchments to wider hub models, and how that shapes layout, product mix, and staffing* How to balance premium experience with controlled CapEx, using contextual design and smart reuse rather than expensive one size fits all conceptsKey Takeaways for Real Estate Investors and Landlords* Why smaller cities and towns represent a large, underserved flex market, and how work near home can become a new anchor use for challenged high streets* How Patch typically fits into mixed use assets, taking around 15–20K SqFt in larger buildings and driving place making value for the entire property* Practical signals investors and landlords should look for when assessing these assets, from event cadence and local sentiment to the performance gap versus generic flex* Why high quality, community led operations can command a premium versus generic flex, in both pricing and occupancy, even when cheaper competitors sit nearby* How to think about CapEx and OpEx in a work near home model, where value comes from activation, brand, and loyalty rather than just finishes* What to look for when underwriting these assets, including footfall patterns, event cadence, and local sentiment, not just headline rent and yield* How stronger occupancy, premium pricing, and place making effects can translate into improved NOI resilience and, ultimately, higher asset values at exitBehind The ScenesVisit BraveIdeas.media to watch this episode as a video and behind the scene content💡 This episode is part of Brave Ideas Season 16, diving into the 6 Pillars of Space as a Service, spotlighting operator playbooks and practical moves that lift demand, protect margins, and build workplaces people choose. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 16, Episode 5Brought you by MUTEExplore how Mute is leading the adaptable office architecture evolution, offering modular solutions to futureproof office investments while significantly reducing construction costs and CO₂ emissions. Tap hereVisit www.BraveIdeas.media to watch an exclusive “Behind the Scenes” content.Don’t Oversimplify the Evolution of OfficeIn this episode, Brave Corp CEO, Caleb Parker, sits down with Niki Fuchs, Group CEO for Office Space in Town inside the MUTE Showroom in Clerkenwell London to discuss what Niki has been up to in the hospitality industry (she bought a hotel) and diver into the similarities and differences between hotels and hospitality-led workplaces.The conversation covers five overarching themes:* Culture turnarounds and presence-led leadership* How offices differ from hotels* Whole-building service models* PropCo-OpCo Structures that align risk and cash flow* Brand, design, and differentiation that reduce churnCONNECT* Niki Fuchs* Office Space in Town* Burgh Island Hotel* Workspace Intelligence Network* MUTE* Flexspace AI* Caleb ParkerVisit www.BraveIdeas.media to watch an exclusive “Behind the Scenes” content.What You’ll Learn in This Episode* How “presence” is operationalised, recurring one-to-ones, visibility windows, and why predictability builds trust* The practical test for cultural fit, why “feeling watched” signals misalignment and how to act decisively* Why office relationships behave like returning-guest dynamics, rising expectations and service memory over time* How OSIT’s general managers run the full business in-building, sales, service, commercials, and risk handling* Why front of house must sit under the operator to unlock building-wide service and faster issue resolution* What OSIT uncovered by bringing FM and cleaning in-house, control, cost, and risk gaps you can close* How profit-sharing leases flow from opcos to propcos, and why that matters for cash distribution and control* Ways to structure for landlord comfort, separating services where needed without losing operational coherence* Where an interim “middle investor” can bridge CapEx to stabilisation, and when that capital makes sense* Why valuation and exit remain the sticking points for flex-heavy assets, and the signals investors still look for* How differentiated theming and brand cues create emotional stickiness, and why “nice but same” invites churnKey Takeaways for Operators* A playbook for presence, consistency, transparency, and calibrated vulnerability that rebuilds trust fast* How to run long-horizon relationships, hospitality skills plus on-site commercial understanding* Why GM P&L ownership, unified sales and service, and control of front of house, FM, and cleaning protect NOI* How to choose structure for your deal, management agreement vs lease, profit-share mechanics, CapEx staging* How brand-led hospitality and distinctive design reduce churn and increase lifetime valueKey Takeaways for Real Estate Investors and Landlords* Why hotelification is a shortcut term, and why offices need relationship engines and operating platforms* How whole-building service increases resilience, align incentives to wrap service around every occupant* How to match structure to risk appetite, lease, management, or hybrid with clear profit participation* How interim capital can de-risk ramp-up, conservative underwriting protects board outcomes* What to update in valuation lenses, pricing operational income, retention, and brand stickiness, not just initial yieldBehind The ScenesVisit www.BraveIdeas.media to watch an exclusive “Behind the Scenes” content.💡 This episode is part of Brave Ideas Season 16, diving into the 6 Pillars of Space as a Service, spotlighting operator playbooks and practical moves that lift demand, protect margins, and build workplaces people choose. Get full access to Brave Ideas at www.braveideas.media/subscribe

This special GCUC UK x Brave Ideas episode features Caleb Parker with Eyal Lasker, CEO of Flexspace AI, recorded live on the GCUC stage in London, England.Visit BraveIdeas.media to watch an exclusive “Behind the Scenes” clip that the GCUC audience saw before the official start of this Brave Ideas podcast episode.The EpisodeHotels have run revenue management for decades, and now coworking is beginning to use AI powered dynamic pricing to lift conversion, rate, and total revenue.In this epidode, Caleb & Eyal connect hotel-style revenue management to coworking, discuss why flex office has lagged in hospitality industry best practices, and why ecommerce is the practical on ramp.Eyal explains how an autonomous pricing agent learns from past data, live conversion, seasonality, and market signals to set prices, and that a 1% price drop correlates with 3% more bookings.The two go on to cover guardrails, floor and ceiling pricing, why prices vary by day and hour rather than by person, how office pricing is rolling out after meeting rooms and day passes, and what lenders need before financing flex at scale.Visit BraveIdeas.media to watch this episode and access behind the scenes.CONNECT* Eyal Lasker* Visit FlexSpace.ai* Caleb Parker* Visit GCUC-UK* Book your ticket to GCUC NYC in AprilWhat You’ll Learn in This Episode* How AI powered dynamic pricing works in flex, inputs, learning loops, and outcomes* How to set smart guardrails, floor and ceiling, while letting the system run autonomously* Where elasticity shows up in flex, increasing volume and effective yield* How to connect website, CRM, and occupancy so pricing, sales, and community act in sync* What needs to exist for dynamic pricing of offices, monthly and annual agreements* What lenders and investors need, forward revenue signals and reliable modelsKey Takeaways for Operators* Enable ecommerce for on-demand products, treat them as top of funnel with a goal of negative CAC (customer acquisition cost)* Use AI to reprice by hour and day, reserve human time for hospitality and community* Track drop offs and non-conversions, feed retargeting and pricing adjustments automatically* Nudge frequent on demand users into memberships or offices, protect revenue with overflow logic* Monitor elasticity and conversion weekly, adjust guardrails rather than micromanaging priceKey Takeaways for Real Estate Investors and Landlords* Flex is operational real estate, value depends on systems, data, and service, not only fit out* Dynamic pricing data improves forecasting, supports valuation and debt conversations* Hospitality and community increase retention and pricing power, supporting NOI* Industry benchmarks like WIN can inform underwriting when linked to pricing engines💡 This episode is part of Brave Ideas Season 16, diving into the 6 Pillars of Space as a Service, spotlighting operator playbooks and practical moves that lift demand, protect margins, and build workplaces people choose. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 16, Episode 3Brought you byLearn how Flexspace AI is transforming coworking with their ecommerce revenue platform, featuring SmartPricing Agent, an AI-powered dynamic pricing engine. Tap hereHospitality makes people stay, AI makes pricing smart, together they unlock flex performanceIn this episode, Brave Corp CEO, Caleb Parker, and co-host Eyal Lasker from Flexspace AI, sits down with Heather Fleming, Head of Revenue at Spacemade, inside the MUTE Showroom in Clerkenwell London to unpack the answers to a simple question with big implications…Can the office win by borrowing the hotel playbook?Heather brings a decade in hotels, from Ace Hotel to Ennismore with The Hoxton, where lobby culture turned passing footfall into a thriving ecosystem. She shares how hospitality and community drive retention and revenue in coworking.Then we get practical. Hotels have run on dynamic pricing for years, but flex is just catching up. Heather explains how Spacemade manages pricing across private offices, coworking, meeting rooms, and events, why some pricing is still manual today, and how better systems tighten the loop between data, sales, and community. Eyal opens the hood on FlexSpace.ai, connecting website, CRM, and occupancy to track lifetime value and automate smart retargeting. Be sure to tune in for an interesting stat for on-demand bookings.🎧 To listen as a podcast FOR FREE switch to audio above,or follow Brave Ideas on Apple, Spotify, or wherever you listen.CONNECT* Heather Fleming* Spacemade CEO, Jonny Rosenblatt’s podcast episode* Visit the Spacemade website* Eyal Lasker* Visit FlexSpace.ai* Visit MUTE’s website* Caleb ParkerWhat You’ll Learn in This Episode* How hotel hospitality translates into belonging, retention, and revenue in flex* Why lobby culture maps to an on demand funnel, day passes and meetings as paid lead gen* Dynamic pricing in practice, where to flex, where to hold rate, and how to think by product line* How to connect CRM, website, and occupancy data so pricing and community act in sync* Price elasticity for on-demand products, finding the local maximum that grows revenue* Designing industry specific hubs, curiosity and immersion as the starting points* Events as a growth engine, using venues to drive trials, community, and repeat revenueKey Takeaways for Operatorssponsored by* Hire for hospitality DNA, train teams to anticipate needs, exceed expectations consistently* Treat day passes and meeting rooms as top of funnel, aim for negative CAC through paid trials* Connect the dots, website, CRM, and occupancy should inform pricing and outreach in near real time* Track journeys, nudge frequent meeting users into memberships or offices, use cluster overflow to protect revenue* Automate the grunt work with AI, keep humans focused on high touch momentsKey Takeaways for Real Estate Investors and Landlords* Flex is operational real estate, build or partner for a platform, not just fitted floors* Hospitality drives retention and pricing power, invest in high touch areas for outsized perceived value* Events and multi use amenities increase dwell time, improve conversion, and defend NOI* Specialise thoughtfully, design for real communities, health tech, creative, local SME clusters* Let data guide reinvestment, measure lifetime value and elasticity, not just initial yieldBehind The Scenes💡 This episode is part of Brave Ideas Season 16, diving into the 6 Pillars of Space as a Service, spotlighting operator playbooks and practical moves that lift demand, protect margins, and build workplaces people choose. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 16, Episode 2Brought you by MUTEExplore how Mute is leading the adaptable office architecture evolution, offering modular solutions to futureproof office investments while significantly reducing construction costs and CO₂ emissions. Tap hereWorkspace proves flex works when you run it like a platform, not a product.In this episode, Brave Corp CEO, Caleb Parker, and co-host Gary Helm from MUTE sits down with Lawrence Hutchings, CEO of Workspace Group PLC, the UK’s only publicly listed flex operator, to unpack an institutional mindset meeting operational reality and how the platform’s “Fix, Accelerate, Scale” strategy aims to drive occupancy, earnings, and growth.This conversation covers broad topics such as the parallels Lawrence sees between office and his operational real estate experience, the retail lessons that apply, and the thesis behind recycling capital for growth.They also go deep into workplace design that wins customers and tactics for improving meeting room performance.This episode was recorded onside at the MUTE Showroom in Clerkenwell, London.TO WATCH THE FULL EPISODE and access behind the scenes content,visit www.braveideas.mediaCONNECT* Lawrence Hutchings* Visit Workspace Group PLC’s website* Caleb Parker* Gary Helm* Visit MUTE’s website* Fenwick Rd Coffee CompanyWhat You’ll Learn in This Episode* Why flex is a high velocity platform business, not a long lease model* Workspace Group’s fix, accelerate, scale strategy, occupancy as the lead indicator, rate as the secondary lever* Retail lessons that map to office, headlines versus reality, attendance versus utilization, culture and collaboration still drive value* Capital light upgrades at Vox Studios and Leather Market, front door to corridors to end of trip, how first impressions lift tours and retention* Meeting rooms and technology, open to non members with member priority, CRM and AI for smarter utilization, cluster overflow to protect revenue* Growth thesis, recycle capital out of lower return Southeast assets, double down in London, target SMEs with a data led map to find the next BermondseyKey Takeaways for Operatorssponsored by* You win or lose tours at the front door and on the walk to the unit* Invest in high touch areas, lobbies, corridors, kitchenettes, bathrooms, end of trip; small CapEx, big perceived value* Empower local teams with data; push decisions to the front line for retention and conversion* Use modular meeting and focus spaces to adapt quickly and improve acoustics* Prioritize members on peak days; use smarter booking rules and cluster overflow to keep revenue in networkKey Takeaways for Real Estate Investors and Landlords* Flex is operational real estate; build or partner for a platform, not just fitted floors* Occupancy drives income, rate follows tension; vacancy carries service charges and business rates, so the cost is higher than rent lost* Recycle capital into product that competes; upgrade existing buildings where demand exists* Segment by customer; specialize using demographics and psychographics rather than one size fits all* Target assets with the right bones; transport connectivity, natural light, floor plates that subdivide well, characterful buildings in the 50K to 90K SqFt sweet spot💡 This episode is part of Brave Ideas Season 16, diving into the 6 Pillars of Space-as-a-Service, spotlighting operator playbooks and practical moves that lift demand, protect margins, and build workplaces people choose. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 16, Episode 1Brought to you by Flexspace AIIn this episode, Brave Corp CEO, Caleb Parker, moderates a panel recorded on stage at The District Show in Barcelona with leaders from LOOM by Merlin Properties, Newmark, Sutega, Assembly Buildings, and World Trade Center Barcelona.Tune in to hear how operators and landlords are turning buildings into workplaces people choose, why OPEX in people can beat CAPEX in marble, and how amenity strategy, programming, technology, and brand convert into office value.🎥 Visit www.BraveIdeas.media to watch this episode and to view a behind the scenes interviews bonus episodeConnect with the panelists* Fernando Ramirez Baeza (Director, LOOM at Merlin Properties)* Morgan Pierstorff (Director Occupier Experience EMEA, Newmark)* Gregorio Olmeda (Head of Business Development, Sutega)* Yiğit Şatıroğlu (Cofounder, Assembly Buildings)* Carles Anglada (CEO, World Trade Center Barcelona)* Caleb Parker (CEO, Brave Corporation)Brought to you by Flexspace AILearn how Flexspace AI is transforming coworking with their ecommerce revenue platform, featuring SmartPricing Agent, an AI-powered dynamic pricing engine.💡 This episode is part of Brave Ideas Season 16, diving into the 6 Pillars of Space-as-a-Service, spotlighting operator playbooks and practical moves that lift demand, protect margins, and build workplaces people choose. Get full access to Brave Ideas at www.braveideas.media/subscribe

Get your popcorn ready, Brave Ideas Season 16 is upon us.Here’s your preview…This season we’re going inside the operator playbook. How is “the office” being moved from product to service?What’s working? What’s not? What do we mean when we say the future of office looks like the hotel industry?For Season 16, we collaborated with The District Show in Barcelona, Spain and GCUC UK in London, and we’re hosting many more conversations with operators across the United Kingdom in the Mute Showroom in Clerkwenwell, London to dive into the 6 pillars of Space-as-a-Service.Expect practical moves that lift demand, protect margins, and build workplaces people choose.Press play for this Season 16 Trailer, and get ready for Episode 1 dropping tomorrow…WATCH this trailer episode and see the season lineup at www.BraveIdeas.mediaSeason 16 is brought to you by…MUTEExplore how Mute is leading the adaptable office architecture evolution, offering modular solutions to futureproof office investments while significantly reducing construction costs and CO₂ emissions.Flexspace AILearn how Flexspace AI is transforming coworking with their ecommerce revenue platform, featuring SmartPricing Agent, an AI-powered dynamic pricing engine.Partner With the World’s Leading Future of Office PodcastOur Audience Spans 90+ CountriesBrave Ideas is ranked in the top 1% of business podcasts globally, with over 245,000 downloads.The top 20 countries for our audience:United Kingdom | United States | Canada | Australia | Germany | Bangladesh Lithuania | France | Spain | Finland | Netherlands | India | Singapore | Hong Kong | Sweden | Bulgaria | South Africa | Belgium | Vietnam Get full access to Brave Ideas at www.braveideas.media/subscribe

GCUC UK lands in London next week; go behind the scenes with Emilie Lashmar before you go | Grab a ticket here.For this Special Edition Brave Ideas episode in collaboration with GCUC UK , Brave Corp CEO, Caleb Parker sits down with Emilie Lashmar in the MUTE Showroom in Clerkenwell London to unpack what drives Emilie’s passion for coworking, what ignited her career and why GCUC UK.The conversation explores how brand, hospitality, and community shape modern workplaces, and covers the evolution of coworking in the UK, the tension between purist vibes and scalable operations, and how to attract enterprise members without diluting the energy that makes a space feel alive.🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.What you will learn* Why brand is a lived experience, not a logo, and how to operationalise it across hiring, sales, and daily rituals* How design and hospitality create belonging and help people do better work* Practical ways independents can scale while protecting authenticity and community* Product mix and floorplate strategy, how to blend coworking, studios, and managed space for margin and vibe* Recruiting for values, building playbooks, and training teams so the culture travels* Enterprise demand, how to welcome larger members while keeping the room diverse and collaborative* Year-round community, why intimate peer groups and regional touchpoints matter for operatorsWho should watch/listenLandlords exploring flex, independent operators, brand and community leads, enterprise workplace teams, investors seeking the commercial levers behind flex.Key Topics MentionedBrand and community, hospitality mindset in operations, independents and corporates learning from each other, brokers and brand alignment, member experience as a driver of choice and performance, stress management ahead of conference season, the future of GCUC UK with more intimate peer groups and regional moments.CONNECT* Connect with Emilie* Visit GCUC UK Website* Grab a ticket* Connect with CalebBEHIND THE SCENES(and previous GCUC snaps) Get full access to Brave Ideas at www.braveideas.media/subscribe

A Brave Ideas Special Feature📺 WATCH the full episode EXCLUSIVELY on BraveIdeas.mediaWhy Flex Operators Must Think Like AirbnbIn this episode, Brave Corp CEO, Caleb Parker, is joined by Ivan Guberkov Chief Product Officer at OfficeRnD, to explore why coworking must adopt an Airbnb-style e-commerce mindset before it can achieve the brand power of Soho House.Actionable strategies every operator can apply, including:* Open vs closed tech stacksHow to audit your systems, avoid lock-in contracts, and prioritize integrations that protect flexibility and ROI* Selling like AirbnbWhy seamless digital experiences, real-time availability, and transparent pricing are critical for winning members* Revenue management & dynamic pricingHow to approach it without the AI hype, when it makes sense to start, and who in your team should own it* AI sales agentsThe promise, pitfalls, and the baseline data you need before implementation* Automation for efficiencyFreeing your team from admin tasks so they can focus on hospitality and the member experience* The evolving role of brokersShifting from traditional middlemen to tech-enabled affiliates in a future of real-time inventory and global distributionWho Should Watch/Listen?Whether you run a single coworking location or a global flex portfolio, this episode is packed with insights to future-proof your operations and keep your team focused on what matters most—your members.Connect* Connect with Ivan Guberkov* Learn about Office RnD* Connect with Caleb ParkerThis Brave Ideas Special Feature is brought to you in partnership with Office RnD, customizable coworking and workplace management platform. Get full access to Brave Ideas at www.braveideas.media/subscribe

Special Feature Bonus EpisodeThis one is for the creators! Forward this to your team member who manages your marketing, social media and/or community.📺 Watch the full show at www.BraveIdeas.mediaContent is the best way to differentiate your brand isIn this conversation, Brave Corp CEO, Caleb Parker, chats with Cat Johnson to get the details behind the Coworking Creators Summit 2025.(Scroll down for event details)This Special FeatureIn this conversation Caleb asks Cat to go behind the scenes, from the early day’s of her career to finding her vibe with coworking to becoming a coworking community champion and coach, and why she care’s so much about helping coworking brands (her why).They dive into how content marketing helps coworking brand differentiate, and explore the significance of understanding one's ideal customer.This discussion highlights the need for coworking spaces to reflect their local communities and the future of work, which increasingly values in-person connections and flexibility.🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.The EventThe Coworking Creators Summit is a new virtual event created for people who run and market coworking spaces.Happening October 23 from 9am–1pm Pacific, the half-day summit features eight expert guest teachers sharing what’s working right now in coworking marketing, content strategy, storytelling, and community building.Topics include:📸 Capturing better photos🗣️ Storytelling and visibility🧠 Finding your brand voice🧩 Content distribution strategy💛 Creating connection through content📈 Differentiating your space with content🎟 $99 Live Pass | $129 Pro Pass (includes recordings + bonus content)🌐 Learn more and get your pass at coworkingcreators.com Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 15, Episode 10📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”Valuation, brand, and the lease-to-management spectrumIn this episode, Brave Corp CEO, Caleb Parker, is joined by Carl-Johan Collet in the Brave Ideas Virtual Studio from Copenhagen, Denmark.In addition to his role at Catella, Carl-Johan is Co-Chair of ULI’s Operational Real Estate Forum, alongside Valentina Shegoyan.Tune into this final episode of Season 15 to hear why operational real estate is spreading across asset classes, how brand matters for investors and landlords, why office valuation must move from binary leases to modeling variable cash flows directly and how insurance-style risk modeling can better price variability in operating income.🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.What You’ll Learn in This Episode* What “operational real estate” means in practice, and why focused customer segments, brand, and tech sit at the core across office, living, hotels, logistics, and more.* Why brand is an outcome of consistent service to a defined customer, earning trust and pricing power.* How office valuation can evolve by pricing risk in the cash flows, borrowing methods from insurance rather than hiding risk in higher discount rates.* Where alignment lives along the structure spectrum, from fixed leases to hybrid base-plus-participation to management agreements.* Why many flex operators will take 10–15-year terms while most office tenants still prefer three to five.Key Takeaways for Operators* Define your sharpest customer segment, then build service delivery and amenities for that user, not the average occupier, to unlock willingness to pay.* Brand is the result of delivering the same promise, every time; consistency is what compounds trust and demand.* Expect more variable revenue over time, and be ready to evidence it with operational data that supports insurance-style risk modeling.Key Takeaways for Real Estate Investors* Model variability where it lives, in NOI, using scenario-based methods so both downside protection and upside share are explicit.* Choose structures that match capital and exit: core buyers may prefer leases, core-plus may accept hybrids, long-term owners can lean into management agreements for upside.* Pick the right operator for the building’s location and customer base, alignment matters more than face rent when the business is operational.CONNECT* Connect with Carl-Johan* Connect with Caleb Parker* Connect with Sam Gamble* Learn about ReturnSuite💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.Join the Conversation🎧 Listen now and see how operational real estate reframes office valuation by pricing risk in the cash flows, why brand as an outcome drives loyalty and price, and how the spectrum from fixed leases to hybrid leases to management agreements aligns owners and operators; then drop a comment with your favourite soundbite. #PlusNotVersus Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 15, Episode 9📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media  (incl. behind the scenes)This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”BXP (formerly Boston Properties) is the largest publicly traded developer, owner, and manager of premier workplaces in the United StatesFuture-proofing premium offices with flex and clustersIn this episode, Brave Corp CEO, Caleb Parker, and ReturnSuite Cofounder, Sam Gamble tee up a deep dive in the Brave Ideas Virtual Studio with Bryan Koop, EVP of BXP in Boston, Massachusetts (USA).We unpack how BXP defines “premium” around client performance and productivity, why concentrated cluster ownership outperforms one-off assets, and how in-building flex footprints de-risk churn, smooth demand, and protect NOI.Koop shares what footprint size is allocated to flex inside their 1–2M SqFt assets, why secure IT and modular walls matter for spec suites, and how percentage-rent structures with F&B operators align incentives.We close with how BXP secured a 70% pre-let in Washington, DC, delivering a redevelopment built almost from scratch to modern specs, their building wide club strategy that removes friction for customers, and a pragmatic take on sustainability that favours measurable execution over slogans.What You’ll Learn in This Episode* How to evaluate “premium” beyond finishes, focus on productivity, service, and flexibility that customers will pay for* Why cluster strategy lifts occupancy and pricing power; move customers inside the ecosystem with less friction* How to right-size and operate flex inside major assets, including spec-suite design, IT security, and modularity* How percentage-rent deals work for restaurants, and when similar logic can apply to flex footprints* How BXP approached a 70 percent pre-let repositioning in DC to deliver light, height, and healthier systemsKey Takeaways for Operators* Design spec suites for instant move-in, enterprise-grade connectivity, and quick reconfiguration with modular walls* Use in-building flex as lead generation and a bridge during build-outs; incubate growth and retain customers* Deploy building-wide clubs and meeting suites to lift experience, reduce friction, and support customer successKey Takeaways for Real Estate Investors* Underwrite flex as a core layer that absorbs volatility; 30–40K SqFt per 1–2M SqFt asset can defend NOI* Favour clusters; concentrated ownership enables placemaking, amenity sharing, and easier internal migrations* Expect hybrid income; percentage-rent and management-style structures require auditable breakpoints and clear covenants* Back modern specs; higher ceilings, light, and healthy systems can outperform even in supply-heavy marketsCONNECT* Connect with Bryan Koop* Visit the BXP website* Learn about BXP University* Connect with Caleb Parker* Connect with Sam Gamble* Learn about ReturnSuite💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.Join the Conversation🎧 Listen now and see how BXP’s cluster strategy, in-building flex at 30–40K SqFt per 1–2M SqFt asset, and percentage-rent F&B can protect NOI and elevate the premium office playbook; then drop a comment with your favourite soundbite. #PlusNotVersus Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 15, Episode 8This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”📺 Watch the full episode EXCLUSIVELY on  (incl. behind the scenes and bloopers)Structuring equitable landlord-operator dealsIn this episode, Brave Corp CEO, Caleb Parker, and ReturnSuite Cofounder, Sam Gamble tee up a deep dive with Andy Igoe from New York City.We unpack how to replace desk-based pricing with licensable SqFt, how to build empirical comps from live market quotes, and how to model real ramps that reflect sales cycle times, seasonality, lead generation capacity, and customer size mix.Andy shares how his teams presented full upside and downside scenarios to landlords, how to align incentives across management agreements and hybrid leases, and why he believes private offices anchor the P&L while amenity areas support, not dilute, EBITDA.We close with when flex should be treated as a building-level amenity that lifts asset value even if modeled rent trails the headline rent number.What You’ll Learn in This Episode* How to price by licensable SqFt and translate competitor quotes into revenue per SqFt* Why the classic 30 percent to 90 percent ramp can mislead, and how to model local, operational reality* How sales cycle times, seasonality, and lead generation capacity shape a defendable ramp* How to align fees and waterfalls so site profitability comes first in owner–operator structures* When flex as an amenity improves whole-asset outcomes even at sub-headline rentKey Takeaways for Operators* Present pricing in SqFt with clear inclusions, move away from desk price for serious comparisons* Build empirical comps from local quotes, position your product inside the true market range* Size amenity areas to support sales and retention, protect breakeven and NOI* Use scenario ranges and mitigation levers to manage underperformance with ownersKey Takeaways for Real Estate Investors* Demand auditable underwriting with apples-to-apples pricing and real operational inputs* Align incentives to site profitability, avoid fee structures that reward revenue without cost discipline* Treat flex as a building amenity when it lifts leasing velocity, occupancy, and overall value* Benchmark models against market rent and realistic ramps that fit the floor plateCONNECT* Connect with Andy Igoe* Connect with Caleb Parker* Connect with Sam Gamble* Learn about ReturnSuiteBehind the Scenes(Keep scrolling for bloopers)Recorded remotely between London and New York City in the Brave Ideas virtual studio.BLOOPER REEL💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.Join the Conversation🎧 Listen now and see how licensable SqFt, empirical comps, and transparent scenarios make your flex model auditable, then drop a comment below with your favourite soundbite. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 15, Episode 7This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”📺 Watch the full episode EXCLUSIVELY on BraveIdeas.Media  (incl. behind the scenes)Brand fit is the new locationIn this episode, Brave Corp CEO, Caleb Parker, sits down with Amy Taylor from Cushman & Wakefield in the Workplace Creations London office to unpack how enterprise customers choose flex, why long-term partnerships beat one-off placements, and how the whole building experience drives outcomes.Amy explains how she matches occupier brands to operator brands, how advisors stay close after move-in to protect renewals, why clients still need to feel the space in person, and why operators should stop selling desks and start presenting value in SqFt with clear inclusions.🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.What You’ll Learn in This Episode* How to align occupier brand with operator brand so members stay* Why partnership thinking improves renewals and portfolio decisions* How to show total value by counting shared amenities and hospitality, not just private SqFt* When stakeholders need a physical tour, and how to stage a show-and-feel experience that converts* Why quoting in SqFt with inclusions beats price per desk for serious enterprise comparisonsKey Takeaways for Operators* Present availability in SqFt, list what is included, and disclose the SqFt of shared amenities for fair comparison* Lead with brand alignment, match your vibe and service level to the customer’s identity, then prove it post-move-in* Create a physical proof point, show suites and walk-throughs remain decisive for many enterprise buyersKey Takeaways for Real Estate Investors* Enterprise demand expects quality hospitality, brand alignment, and amenity access alongside private demise* Advisory-led narratives that quantify whole-building value lead to better decisions and stickier occupancyCONNECT* Connect with Amy Taylor* Connect with Caleb Parker* Connect with Sam Gamble* Learn about ReturnSuiteBehind the ScenesRecorded in London at Workplace Creations’ studio on a sunny day that made the walk from the station an easy choice.💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.Join the Conversation🎧 Listen now and see how brand fit, partnerships, and outcome-led pricing help enterprise customers choose flex with confidence, then drop a comment below with your favourite soundbite. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 15, Episode 6This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”📺 Watch the full episode EXCLUSIVELY on  (incl. behind the scenes)Specialisation isn’t just a marketing choiceIn this episode, Brave Corp CEO, Caleb Parker, and ReturnSuite Cofounder, Sam Gamble, visit Techspace’s flagship 50,000 SqFt location in Farringdon, London to sit down with Jonathan Bevan, CEO of Techspace — a flexible office / coworking platform built specifically for high-growth technology companies.Since joining in 2019, Jonathan has expanded Techspace across London and Berlin while sharpening its member profile, brand values, and operational discipline.His approach shows how specialisation isn’t just a marketing choice — it’s a business strategy that creates a competitive moat with customers. By being selective about who joins their community, delivering services tailored to that niche, and structuring deals that balance long-term commitments with flexible revenues, Techspace has built a defensible position in one of the world’s most competitive flex office markets.For operators, this episode is a blueprint for how to stand out in a crowded field.For investors, it’s a case study in why niche brand differentiation can translate into more predictable performance and stronger asset value.🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.Episode Highlights00:00 – Caleb & Sam episode intro from Techspace Farringdon studio02:05 – Techspace origin story: how Techspace grew from a digital agency subletting space to a 50,000 SqFt flagship in London06:20 – The power of a niche: only admitting companies where tech is core to the business09:45 – How selective member acceptance fuels organic community and relevance13:10 – Lessons from outdoor advertising: balancing long-term commitments with short-term revenues in flex office17:30 – Why the commercials matter more than whether it’s a lease, management agreement, or hybrid21:15 – Differentiation as a competitive moat in London’s crowded flex market24:50 – The investor perspective: why niche positioning attracts institutional confidence28:35 – GP partnership and bank financing — how the right operator track record unlocks deals33:40 – The role of industry benchmarking (WIN) in building stronger cases to landlords, lenders, and investors38:20 – Long-term vision: scaling without losing brand DNA41:00 – Closing thoughts and next steps for TechspaceWhat You’ll Learn in This Episode* Why Techspace only admits companies where tech is core to the business* How a tight customer focus fuels organic community and relevance* The parallels between outdoor advertising economics and flex office underwriting* Why the right commercials matter more than the legal deal structure* How differentiation becomes a competitive moat as the sector matures* Why institutional investors are starting to warm to flex-backed real estateKey Takeaways for Operators* Specialise with discipline — the clearer your niche, the easier it is to market, serve, and retain members* Live your values — openness, care, and thoughtful pace aren’t slogans; they guide decisions and member experience* Underwrite before you negotiate — pick the deal structure after you’ve matched risk and return* Differentiate now — build a brand DNA before competition forces you toKey Takeaways for Real Estate Investors* Flex can lift valuations — strong operators can enhance occupancy, market positioning, and NOI* Track record reduces risk — connected PropCo–OpCo deals with proven operational data attract financing* Institutional appetite is emerging — early transactions will set benchmarks for valuing flex-heavy assets* Alignment matters — niche focus and brand discipline improve operator performance predictabilityCONNECT* Techspace website* Connect with Jonathan Bevan on LinkedIn* Connect with Caleb Parker* Connect with Sam Gamble* Learn about ReturnSuiteBehind the Scenes💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.Join the Conversation🎧 Listen now and see how niche brand differentiation can become your strongest competitive advantage, then drop a comment below with your favourite soundbite. Get full access to Brave Ideas at www.braveideas.media/subscribe

Brave Ideas Season 15, Episode 5This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media (incl. behind the scenes)Should Offices Transact Like Hotels?What if office space was sold like hotel rooms, priced by the hour, dynamically re-skinned for each occupant, and managed by tech that plays Tetris with demand?Rogier Braakman believes that is the future.In this episode, Brave Corp CEO Caleb Parker travelled to Amsterdam to tour Mr. Green and chat with their Chief Exec, Rogier Braakman, who breaks down Mr Green’s “properator” strategy—owning and operating buildings—plus the NetOS platform that lets companies share the same SqFt on different days, boosting NOI while slashing wasted space.🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.Episode Highlights* 00:00 - Caleb & Sam episode intro* 03:15 - Rogier’s hospitality roots (Ritz-Carlton, Pillows Hotels) and the empty-office “aha” moment* 10:45 - Why utilization, not rent roll, is the only truly green metric* 18:20 - Pay-for-time pricing replaces SqFt leases — “No use, no pay”* 25:40 - Defining a properator (prop-co + op-co under one roof)* 32:10 - Inside NetOS: the tech stack that swaps brand identities and books space automatically* 41:05 - Building a “super flex” lung floor landlords can lease to multiple corporates on alternating days* 47:50 - How sharing drives a 2-3× revenue uplift even in down-cyclesKey Topics:* Empty desks are the real carbon sin. A fully utilised office is the only sustainable one, so pricing must follow actual occupancy, not fixed leases.* Time-based memberships beat long-term leases. Companies choose the exact days they need and pay only for the hours used.* Properator power. By owning buildings and operating them through NetOS, Mr Green captures both real-estate upside and hospitality margin in one structure.* Landlord win-win. Hand back under-used floors, let NetOS resell them on a super flex basis, and watch yield per SqFt rise.* Super Flex DNA. Think electric-vehicle equivalent for offices: lower base cost, higher performance, and a lighter environmental footprint.Why You Should WatchOffice vacancy is your biggest risk. Rogier Braakman reveals, with numbers and live examples, how time based pricing, owner operator alignment, and smart utilisation tech can turn dark desks into a revenue engine—essential viewing for anyone who signs, sells, or services office deals.CONNECT* Connect with Rogier Braakman* Visit Mr. Green’s website* Inquire about Net OS* Connect with Caleb Parker* Learn about ReturnSuiteFor behind the scenes, visit:https://www.braveideas.media/p/will-this-super-flex-model-make-empty?r=d1yie&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.Join the ConversationWhat would super flex mean for your portfolio or team culture? Drop a comment below, share the audio with a landlord who still loves ten-year leases, and subscribe so you never miss a #PlusNotVersus insight. Get full access to Brave Ideas at www.braveideas.media/subscribe

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.mediaThis episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”Why Hospitality Matters More Than EverMelissa Ansley has seen the flex office market evolve from every angle:Operator, Advisor, and now as Head of Flex Solutions & Partnerships for JLL across EMEA.In this episode, Melissa joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, in person from MIPIM in Cannes to discuss what today’s customers really want from office space, why hospitality matters more than ever, and how flex is changing landlord strategies.Key Topics:* Why more occupiers are shifting from traditional leases to managed solutions* The growing demand for hospitality-infused, amenity-rich experiences* How to match the right operator brand to the right building* What landlords need to know about spec suites and short-form leases* The role of flex in creating leasing velocity and tenant stickinessWhy You Should WatchWhether you're a landlord, operator, broker, or investor, this episode is full of practical insights and behind-the-scenes intel from one of the industry’s most respected flex advisors.CONNECT* Connect with Melissa Ansley* Visit JLL’s website* Connect with Sam Gamble* Learn more about ReturnSuite* Connect with Caleb ParkerFor behind the scenes, visit:https://open.substack.com/pub/bravecorpideas/p/what-flex-office-customers-really?r=d1yie&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience.👉 Don’t forget to subscribe, like, and drop a comment with your take on Sam's ideas for modeling risk in operational real estate. Get full access to Brave Ideas at www.braveideas.media/subscribe

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.mediaTurning volatility into strategy in office real estate with Sam Gamble, CoFounder of Return SuiteThis episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”Maybe this was the only "Monte Carlo" chat at MIPIM...How do you model risk when your revenue isn’t fixed,and your building no longer fits traditional valuation models?In this data-rich episode, Sam Gamble, CoFounder of ReturnSuite, joins Brave Corp CEO Caleb Parker live from Cannes, France to unpack why the future of office investing needs a whole new underwriting playbook.As flexible workspace, hybrid leases, and service-led operations reshape how buildings generate income, the old ways of modeling risk just don’t cut it. Sam explains how ReturnSuite’s probabilistic forecasting tools — including Monte Carlo simulations — can help owners, investors, and operators make smarter decisions, even in uncertain markets.They also reflect on what they heard (and didn’t hear) at MIPIM, and how the capital stack needs to evolve to support operational real estate.Key Topics:* Modeling volatility in office with Monte Carlo simulations* Why traditional underwriting no longer fits flex models* Replacing static assumptions with dynamic forecasts* Structuring leases to align incentives and reduce risk* Building investor confidence in operational incomeWho should watch:Landlords, developers, asset managers, investment analysts, brokers, flex operators, capital partners, and anyone rethinking how to underwrite, fund, or scale flexible office models.CONNECT* Connect with Sam Gamble* Learn more about ReturnSuite* Connect with Caleb Parker* Subscribe to the Brave Ideas NewsletterFor behind the scenes, visit https://open.substack.com/pub/bravecorpideas/p/how-to-model-office-risk-when-income?r=d1yie&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience.👉 Don’t forget to subscribe, like, and drop a comment with your take on Sam's ideas for modeling risk in operational real estate. Get full access to Brave Ideas at www.braveideas.media/subscribe

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.mediaFeaturing CoFounder & CIO, Joaquin Castellvi Lopez, on scaling OpRE strategies across Europe’s office marketsThis episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”What happens when you apply a logistics-and-hospitality operating playbook to offices?In this episode, Joaquin Castellvi Lopez, CoFounder & CIO of Stoneweg, Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, live from MIPIM in Cannes to unpack Stoneweg’s headline-making takeover of Cromwell’s €3.9 B European platform and how an OpRE framework drives a £2B office portfolio buy.Read the deal announcement before you press play.Key Topics* Platform Acceleration: How Stoneweg absorbed Cromwell’s €3.9 billion European platform to reach ~€8 billion AUM overnight* Office as Experience: Stoneweg believes offices should live in “urban mixed-use, highly amenitized districts,” where workspace is “integrated into a full experience,” not treated as an island* Hospitality-Infused Offices: Leveraging hospitality and flex-living expertise—partnering with best-in-class operators and internal teams—to layer amenity-driven service bundles onto traditional leases* Leasing Flexibility: They’re layering mid-term leases, short-term flex and hospitality-inspired services on top of long-term covenants to create a hybrid income profile* District-Level Strategy: Their underwrite starts at the micro-market or district level, ensuring each asset fits into a broader ecosystem of retail, residential and leisure* Mixed-Use Districts: Focusing on how each office integrates into a 15–25 acre urban community—retail, residential and leisure synergies that attract the right customers* Asset Prioritization Roadmap: Zeroing in over the next 18 months on which properties need “smart capex” today, before scouting new acquisitions* Smart CapEx Discipline: Instead of “fancy lobbies or underutilized art pieces,” capex is focused on targeted amenities—wellness rooms, collaborative spaces, food & beverage activations and community programming—with a disciplined ROI lens* Long-Term Outperformance Thesis: Stoneweg’s conviction that OpRE-driven, district-scale offices will outperform European markets over timeWho Should ListenLandlords, institutional investors, operators, brokers and PropTech founders seeking to:* Underwrite offices with both base-rent and service-stream revenue models* Reposition assets using a proven OpRE playbook* Leverage mixed-use masterplans for higher yield, footfall and customer stickiness* Connect with Joaquin on LinkedIn* Learn more about Stoneweg* Connect with Sam Gamble* Learn more about ReturnSuite Get full access to Brave Ideas at www.braveideas.media/subscribe

This episode is made possible by ReturnSuite: ”Complex Cash Flow Modeling Simplified.” The Future of Being Changes Everything What if the office was designed like a city? In this season-opening episode, Bedeir Rizk, CEO of Paragon Developments, joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, live from MIPIM in Cannes to explore Paragon’s $1.5B plan to redefine office real estate across Cairo, Riyadh, and beyond. At the core of Bedeir’s vision is the belief that the office should be a regenerative ecosystem—not just a floor plan. That means blending coworking, corporate HQs, wellness, culture, retail, and hospitality into a vertically integrated model that serves the future of being. From AI and robotics to crowdfunding office assets and selling future space off-plan, Bedeir unpacks how Paragon is reimagining buildings around user experience, output, and community—not just square meters. Could this be the blueprint for a more sustainable, profitable, and human future of work? Key Topics: * Designing buildings from the customer outward, not just for leasing * Paragon’s three-part real estate product: corporates, startups, and the “hub” * Selling office space off-plan—like residential condos * Smart capex and programming that boosts productivity * Creating regenerative ecosystems with art, culture, and PropTech * Expansion into Saudi Arabia: blending Riyadh’s ambition with Berlin’s creativity * How hospitality-level service and flexibility boost NOI and brand equity Who should watch: Landlords, PropTech founders, flex operators, developers, institutional investors, and anyone passionate about redefining the purpose of the office. * Connect with Bedeir on LinkedIn * Learn more about Paragon * Connect with Sam Gamble * Learn more about ReturnSuite For behind the scenes, visit https://www.braveideas.media/p/whats-behind-paragons-15b-vision 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience. 👉 Don’t forget to subscribe, like, and drop a comment with your take on Bedeir’s full-stack model. Get full access to Brave Ideas at www.braveideas.media/subscribe

Season 15 of Brave Ideas is hereAnd this time, we’re going deeper into the operational future of office real estate.📺 Watch the full episode EXCLUSIVELY on www.BraveIdeas.mediaOffice real estate is changing. Are you evolving to keep up?In this trailer episode, Host Caleb Parker previews what’s coming this season: the people, the ideas, and the investment strategies reshaping how office assets are being repositioned, operated, and valued.”Complex Cash Flow Modeling Simplified.”This Season is made possible by ReturnSuite.🎧 Brave Ideas Season 15 was recorded onsite in Cannes, France… London, England…and Amsterdam, Netherlands AND in the virtual studio to travel to Copenhagen, Denmark…as well as NYC & Boston, USA, and features special co-host, Sam Gamble.This season, we’re diving into:* Hospitality-led repositioning strategies* Utilization-based pricing and membership models* How capital markets are adapting to operational real estate* Flex space underwriting and financial modeling* Landlord-operator partnership structuresGuests this season include:* Bedeir Rizk (Paragon Developments)* Joaquín Castellví López (Stoneweg)* Melissa Ansley (JLL)* Sam Gamble (ReturnSuite)* Amy Taylor (Cushman & Wakefield)* Jonathan Bevan (Techspace)* Rogier Braakman (Mr. Green Offices)* Andy Igoe (JLL)* Bryan Koop (BXP)* Carl-Johan Collet (Urban Land Institute)If you're a landlord, fund manager, operator, investor, developer, or workplace strategist — this season is for you.📺 Watch full episodes EXCLUSIVELY on BraveIdeas.media🎧 To listen as a podcast, follow on Apple, Spotify, or wherever you listen.BEHIND THE SCENES SNAPSLet’s build the future of work, together! Get full access to Brave Ideas at www.braveideas.media/subscribe

Special Brave Ideas Deep DiveFeaturing Sam Gamble, CoFounder of ReturnSuiteFor decades, office real estate has operated in a stable—but rigid—ecosystem built around the long-term lease. I often joke that it’s a Lost World—a closed system that evolved under specific, isolated conditions. The lease shaped everything: how buildings were financed, how risk was underwritten, and how value was calculated.But the issue with Lost Worlds is that while they’re highly specialized, they’re also fragile. Even small changes can break the system.If the office market is a Lost World, then flexible leasing is its First Contact event—the moment when an isolated system encounters something fundamentally new and incompatible. Tenants are demanding more flexibility and better amenities—and they’re often willing to pay a premium for it.But owners, stuck in legacy systems, struggle to meet that demand.The Problem: How Flex Is ValuedThe challenge lies in how we value flexible leasing. Standard models like Direct Capitalization are designed to handle leases—not licenses—and assume predictable, fixed income. Because valuers rely on comparable sales, and comps reflect what investors are underwriting, we’re stuck in a loop:No one underwrites flex differently, so nothing trades differently. If nothing trades differently, nothing gets valued differently.It’s a Catch-22.📺 Watch: Circular Reference – CRE Valuations & Sale PricesThe Solution: A New Model (From Other Industries)The good news? This is a solved problem—just not in real estate.Other sectors like insurance have been here before.Take mining for example. Mining involves big upfront investments followed by uncertain, variable cash flows over time.Sound familiar? Swap out commodity prices and ore grades for desk rates and occupancy levels, and you have the same core valuation challenge.The valuation method all the industries facing potential volatility have adopted?The Expected Value Method—a probabilistic approach that models cash flow volatility directly, rather than papering over it with crude discount rate adjustments.What We Need: Data + ToolsOf course, this is easier said than done. There are two major challenges:1. Better dataWe need to shift from relying solely on market transaction data to using real operational data. But that data is fragmented:* Operators understand costs and occupancy patterns.* Service providers can track utilization and performance.* Platforms and tools can help benchmark and analyze.2. Better toolsOnce we have the data, we need the tools to model it. That’s why I co-founded ReturnSuite—to give landlords and investors a way to build and understand probabilistic cash flow models that reflect reality and unlock capital.Our Future is in Our ControlValuers won’t lead this shift—and they shouldn’t. Their job is to follow the market. But we—the landlords, operators, and investors—are the market. If we start underwriting differently, valuations will follow.This was the focus of the Brave Ideas talk I gave in London earlier this year:“The New Era in Office Valuations: A Collaborative Approach.”As always, if you’re curious about the models or want to chat, I’d love to hear from you.About the authorSam Gamble is the co-founder of ReturnSuite, a modern cash flow modeling platform for commercial real estate. A former landlord and flex space operator, he now helps owners, investors, and lenders model flexible income, justify value, and unlock financing.👉 Connect with Sam on LinkedIn to continue the conversation. Get full access to Brave Ideas at www.braveideas.media/subscribe

Introducing NCG Spark — a powerful new solution designed to accelerate enterprise speed-to-market. From strategy to space, Spark helps you make faster, smarter real estate decisions backed by data and delivered with precision. Learn more Get full access to Brave Ideas at www.braveideas.media/subscribe

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) How can office landlords balance flex and stability? In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker talks with with Andrew Dunn, Vice President for the world's largest landlord, Brookfield Properties, to explore their innovative approach to flex space and hybrid leases. Brookfield has already grown a massive 1.8 million square feet of flex space across multiple global markets. Andrew discusses how their strategy is evolving and the importance of stability in an increasingly flexible office landscape. 💡 Key Topics Discussed: ✅ How Brookfield’s hybrid lease model combines fixed rent with performance-based incentives, aligning landlord and operator interests. ✅ Why stability is crucial for growing Brookfield's flex space portfolio. ✅ Insights into the future of coworking and how corporate demand is influencing flex space growth. ✅ How Brookfield views hybrid leases as essential for scaling flex spaces in large office buildings. Who should isten? ➡️ Landlords looking to innovate with hybrid leases and flex spaces ➡️ Co-working operators and tenants in the flex space market ➡️ Investors interested in the future of office real estate   If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links: Connect with Andrew Dunn  Learn about Brookfield Properties Follow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter This mini-series is presented by ReturnSuite: Software that simplifies complex cash flow modeling for modern real estate companies. Get full access to Brave Ideas at www.braveideas.media/subscribe

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) What does a successful operator-landlord partnership actually look like?Previously this season (Ep2), we explored how landlords and operators struggle to align on flexible office deals. In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker sits down with Kylie VanBuren, Director of Real Estate Transactions at Industrious, to explore how the best landlord-operator partnerships are structured, and why transparency, underwriting, and financial modeling are the keys to success. 💡 Key Topics Discussed: ✅ Why landlords are increasingly moving away from traditional lease models ✅ How revenue-sharing & management agreements create win-win partnerships ✅ The underwriting strategies that build trust between landlords & operators ✅ How valuation tools impact flex space deals This episode explores what good looks like and what needs to happen for more partnerships to work. If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with fact-based insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links: Connect with Kylie VanBuren  Follow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter This mini-series is presented by ReturnSuite: Software that simplifies complex cash flow modeling for modern real estate companies. Get full access to Brave Ideas at www.braveideas.media/subscribe

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) Can office investments survive with outdated valuation models? Not anymore. In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker sits down with Ben Wright from The Instant Group (with insights from Sam Gamble) to discuss why offices are no longer bond-like investments and how operational data, dynamic pricing, technology, and demand for flexible workspace is reshaping the asset class. 💡 Key Topics Discussed:✅ Why dynamic pricing is the future ✅ How data-driven insights are transforming office valuations ✅ Instant Group’s innovations in supporting dynamic, flexible office models Offices are no longer just buildings—they’re operational businesses. If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with fact-based insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Legal disclaimer: Nothing mentioned on this podcast should be considered official investment advice. Links: Connect with Ben Wright  Connect with Sam Gamble Follow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter This mini-series is presented by ReturnSuite: Software that simplifies complex cash flow modeling for modern real estate companies. Get full access to Brave Ideas at www.braveideas.media/subscribe

Bonus Episode The best coworking spaces today aren’t just about desks—they’re about data-driven decisions that enhance experience, service, and efficiency. In this special DEEP DIVE of Brave Ideas, Brave Corp Founder, Caleb Parker  is joined by Manuel Conti, Cofounder of PONT, to explore how data is transforming coworking operations, from boosting revenue and amplifying the human experience to building trust with landlords. Here’s what’s changing: 🚀 Operators are using real-time data to tailor spaces and services to member needs. 💡 Landlords are demanding transparent data-sharing to strengthen partnerships. 🔄 AI and IoT are driving automation while enhancing human connections. 📊 Data ethics are crucial—balancing insights with privacy protection.   The BIG Question: Can operators afford to ignore the power of data? Some are leveraging data for growth; others risk falling behind. 🔥 Listen to this week’s episode for insights on why data is coworking’s secret weapon. If you’re a landlord or operator this episode is packed with insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links: Connect with Manuel Conti Follow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter   Get full access to Brave Ideas at www.braveideas.media/subscribe

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) Can office landlords afford to ignore hospitality? Or is it the key to staying competitive in today’s market? In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker sits down with Laura Kozelouzek, CEO & Founder of Quest Workspaces - the largest woman-owned shared workspace company in the U.S. with 310,000 SqFt across NYC and Florida. With 33 years in hospitality and flexible workspaces, Laura ha seen evolution first-hand—from landlords taking a hands-off lease approach to landlords desire to curate experiences. The two dive into why landlords are rethinking their approach, how service-driven spaces create better tenant/customer experiences, and whether office buildings should operate more like hotels.   💡 Key Topics Discussed: ✅ Why "Landlords + Hospitality" is the future of office real estate ✅ The rise of "Heads of Member Experience" roles in traditional office buildings ✅ The lease vs. management agreement debate—what’s really working? ✅ How technology enhances hospitality without replacing human service   If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links: Connect with Laura Kozelouzek Connect with Sam Gamble Follow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter   This mini-series is presented by ReturnSuite: Software that simplifies complex cash flow modeling for modern real estate companies. Get full access to Brave Ideas at www.braveideas.media/subscribe

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) Despite the rising demand for flexible office space, landlords and operators still struggle to align. But why is this happening, and what’s the solution? In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker and Sam Gamble, cofounder of ReturnSuite, sat down with office real estate powerhouse, Giovanni Palivicini, at The Empire State Building in NYC to uncover the key challenges holding back the growth of flexible workspaces—from valuation hurdles to data transparency and landlord-operator misalignment. Gio is Executive Director for the Global Workspace Association, Founder of Fronteras Commercial Real Estate, and Co-host of the Flex Uncensored Podcast. In this candid conversation, Gio shares insider insights from his years advising landlords and operators, breaking down the barriers to collaboration, data transparency, and valuation in the industry.  💡 Key Topics Discussed: ✔️ The biggest roadblocks between landlords & operators  ✔️ Why traditional valuation models don’t work for flex  ✔️ How hotels & self-storage cracked the short-term lease model  ✔️ The rising demand from enterprise tenants & how to meet it  ✔️ What needs to change for flexible workspaces to scale If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway!   Links: Connect with Giovanni Palivicini Connect with Sam Gamble Learn more about ReturnSuite Follow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker meets up with Sam Gamble, cofounder of ReturnSuite, in the heart of Times Square, New York City. As they stroll through the bustling streets in search of the perfect slice of pizza, Caleb and Sam dive into the future of office real estate, Flex and coworking. The conversation explores the evolving challenges landlords, operators, and investors face in structuring deals, unlocking financing, and using data to scale their portfolios. Sam also shares insights from his transition from landlord to tech startup CEO, including how ReturnSuite is revolutionizing financial transparency in the industry. Whether you're a real estate pro, a Flex enthusiast, or simply curious about what's next for the workplace, this episode delivers fresh ideas and actionable insights. Grab a slice, hit play, and enjoy this walk-and-talk through Times Square! Topics discussed: The evolution of office, Flex and coworking Innovative approaches to financing and deal structuring How data and tech are unlocking growth for the industry Sam’s journey from landlord to tech startup CEO at ReturnSuite This candid conversation is packed with fresh ideas, actionable insights, and a dash of humor.  Links: Connect with Sam Gamble Learn more about ReturnSuite Follow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

Season 14: Evolve to Thrive In this exciting new mini-series of the Brave Ideas podcast (formerly the Caleb Parker Show), Award Winning Podcast Host, and Founder of Brave Corp, Caleb Parker, kicks off an exciting new season, recorded live at the Global Workspace Association Immersive Event in NYC. With a focus on redefining the boundaries of office real estate, this podcast is a must-listen for anyone in the office real estate ecosystem, from investors and developers to brokers, landlords operators and property managers. This season dives into bold ideas and strategies to thrive in a transforming office real estate landscape. From innovative partnerships and hospitality to unlocking growth with data, every episode is packed with actionable insights to help you stay ahead. Press play to hear from Caleb, then tap here to watch the sizzle reel on video. This mini-series is presented by ReturnSuite, software that simplifies complex cash flow modeling. Subscribe to our Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

Featuring Elliot Gold Could this become the "STR" of coworking? In this episode Brave Founder, Caleb Parker, is joined by Elliot Gold, CoFounder and CEO of UK coworking operator, Work.Life, to discuss the launch of the Workplace Intelligence Network, a collaborative initiative aimed at sharing operational data among flex operators. The two explore the importance of data collection in the coworking sector, the need for trust and integrity in data sharing, and the potential for collaboration over competition.  They also cover the criteria for joining the network, the onboarding process, and the future plans for expanding the data set to provide valuable insights for operators and investors alike. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter   Get full access to Brave Ideas at www.braveideas.media/subscribe

Featuring John Williams With all the doom and gloom around office, where exactly is the opportunity for investors and operators who are leaning into the future? In this episode Brave Founder, Caleb Parker, is joined by John Williams, former CMO at the Instant Group, where he spent a decade before setting up his own sales & marketing consultancy working with scale up businesses in workspace, as well as AI and digital marketing. In this episode, Caleb and John unpack a data-rich report Instant published,  as they explore: the impact of economic factors on demand where today’s demand is coming from the increasing interest from landlords in flex space positive impacts on building valuations. the emergence of super flex and aggregators the over-saturation of brokers and and advisors the dynamics of regional markets the importance of brand consistency in driving consumer trust and understanding This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

Featuring Nyasha Harper-Michon In this episode Brave Founder, Caleb Parker, is joined by Nyasha Harper-Michon at ReCoTech in Helsinki, Finland to discuss 'Archtivism'. Nyasha is a purpose-driven architect, built environment expert, business strategist, and inclusion & sustainability advocate who thrives at the intersection of cities, design, inclusion, sustainability, and technology. Nyasha is a self-proclaimed archtivist, a term she coined for architecture professionals and enthusiasts driving economic, environmental, and social reform to foster positive changes in society and within the profession. In this episode Caleb & Nyasha unpack the term Archtivism, and how architects and architvists have the power to shape society through design of cities and the built environment. Nyasha shares her insights on how to measure social impact, the significance of aligning purpose with profit, and how Diversity in design teams can lead to richer outcomes, and why Friction in collaboration can lead to better results.  They go on to talk about challenging the status quo in real estate development, building for specific customer personas, how Space as a service enhances community engagement and why diversity in thought makes society wealthier. Check out Nyasha's website here, and follow her on Instagram here.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter       Get full access to Brave Ideas at www.braveideas.media/subscribe

Featuring Markus Steinby In this episode Brave Founder, Caleb Parker, is joined by Markus Steinby, at ReCoTech in Helsinki, Finland to discuss why real estate needs Data-driven leadership. Markus is a Senior Advisor for Nordic real estate companies. The two discuss a few key themes surrounding the built environment, focusing on sustainability, macroeconomic factors, and the role of technology in real estate - highlighting the importance of innovation and data-driven leadership in transforming traditional practices. Markus calls for interconnectivity among different stakeholders in real estate value chain to foster collaboration and drive positive change for both the environment and investor returns. And gives a shoutout to the following PropTech companies that are leading the charge in creating more efficient and sustainable solutions: CHAOS Skenario Labs 720   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

Featuring Dean Connell "To stand out, you have to stand for something" In this episode Brave Founder, Caleb Parker, is joined by Dean Connell, one of the original seven designers at WeWork, to share lessons on challenging the status quo. After delivering over 2 MILLION SqFt globally for the brand, Dean is now a creative design consultant for landlords, operators and corporate real estate. Caleb and Dean explore the evolution of the coworking industry and discuss Dean's experiences at WeWork, including lessons learned and advice for landlords and operators. Visit Dean's website This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

Featuring Zac Goodman "When everyone is going left, look right" -Zac Goodman In this episode Brave Founder, Caleb Parker, is joined by Zac Goodman, Founder & CEO of TSP, an award winning real estate management company (and B-CORP) that manages over 1 MILLION SqFt and growing. Zac shares insights into his journey into office real estate from banking, highlighting the evolution of TSP from advisory services to property and investment management.  Social changes often follow economic crises. Caleb & Zac discuss the current market dynamics, and debate the impact of remote work on office space demand. Zac gives a crash course on the economy and financial markets and they discuss the differences between the post pandemic world and post Global Financial Crisis of 2008 world. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

Featuring Meagan Slavin In this episode Brave Founder, Caleb Parker, is joined by Meagan Slavin, Chief Operating Officer and co-founder of 25 North Coworking, an 11 year old US-based coworking brand operating across multiple second tier and suburban markets from Texas to Illinois. The two discuss an interesting hybrid partnership model with landlords operated by 25 North, how 25 North has grown over the years, the significance of brand, and why flexibility is required in the modern workplace with hybrid working becoming the norm. Meagan also shares some of the strategies her own team employs to maintain a strong culture while managing multiple locations across a distributed footprint.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

Featuring Dr. Toby Benzecry In this episode Brave Founder, Caleb Parker, is joined by Dr. Toby Benzecry, Founder & CEO of Workplace Future Group, to discuss company culture, the impact workplace energy has on some companies, the changing needs of office customers, and how office landlords and operators are evolving to support the changing landscape of demand.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe