Build Perspectives Podcast

PODCAST · business

Build Perspectives Podcast

We bridge Wall Street and Job Sites. Real stories, real numbers, real consequences.Hosted by Carolina Baffigo and Tim Seims. https://tinyurl.com/Build-Perspectives

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    Your Benefits Package Includes Kindness: "I Just Need Someone to See Me Today"

    When Scott Satory started his industrial roofing company 17 years ago with $10,000 and no capital for medical benefits, he made a decision. He'd pay people fairly, give them holidays and vacation from day one, and treat them like human beings. He figured he'd see how that worked out. It worked out. Debt-free. Multimillion dollars. 17 and a half years later. His wife Dr. Colleen Saringer spent that same stretch inside corporate America, consulting companies on workplace mental health and watching them not do it. In 2023 she left to keynote construction companies directly, because construction has one of the highest suicide rates of any industry. More suicides than on-site injuries. And the number is underreported. Together they keynote on what it looks like to build a business and a life in construction without it killing you. Literally. Quick note about Upcoming Events 🏗️ Advancing Construction Leadership | April 28–29, Dallas TX | Safety as a catalyst, not a checkbox. Use code BUILDPERSPECTIVES10 for 10% off → advancing-construction-safety-leadership.com Tim and Carolina caught up with Colleen and Scott on a sunny afternoon at Monday Night Brewing in Atlanta — and what started as a conversation about running a construction family became something harder to shake than that. Colleen's father nearly took his life when she was 13. Scott's two brothers both had heart attacks before 52. Scott is 52 and fine. He has a theory about why. They get into: the coffee pot at 11:30pm that almost broke things, why kindness is a risk management strategy backed by actual research, what survivor accounts say people needed in their darkest moments, why small contractors can't buy loyalty but can absolutely earn it, and what building product manufacturers keep getting wrong when they go quiet on a sub. One line from the research Colleen cites: people who had considered ending their life said, "I just need someone to see me today." A smile. A good morning. Knowing the dumpster driver's name. That's the episode. Find Colleen at colleensaringer.com and on LinkedIn. Connect with Scott the same way. Brought to you by ProjectFluent and the Advancing Construction event series from Hanson Wade.

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    "There Are Plenty of Platforms for Scheduling Software. We're Looking for People Actually Building Things."

    What Would It Take to Actually Fix Housing? Tyler Pullen of Terner Labs & UC Berkeley on policy, prefab, and the graveyard of good ideas. Tyler Pullen doesn't traffic in buzzwords. As leader of the Building Innovation Track at Terner Labs, the nonprofit accelerator spun out of UC Berkeley's Terner Center for Housing Innovation, he's spent years separating companies actually building homes from the ones just building pitch decks. Recorded live on the expo floor in Dallas, Tyler gets candid about what it really takes to move the needle on housing affordability: 70 expert interviews in a single month, a dozen California bills already in motion, and the stubborn truth that the biggest barrier to innovation in housing isn't engineering. It's navigating the humans. We cover the forthcoming California building innovation white paper, why hardware is categorically harder than software, and what innovators consistently get wrong when they try to enter the housing market without speaking the language. Download the "Potential Pathways to Scale Innovative Construction Methods in California" white paper here https://ternercenter.berkeley.edu/wp-content/uploads/2026/03/PathwaystoScaleInnovativeConstruction2026.pdf Apply to the Terner Labs Building Innovation Track: ternerlabs.org Reach Tyler directly: [email protected] Upcoming Events 🏗️ Advancing Construction Leadership | April 28–29, Dallas TX — Safety as a catalyst, not a checkbox. Use code BUILDPERSPECTIVES10 for 10% off → advancing-construction-safety-leadership.com 🌲 Int'l Mass Timber Conference | March 30–April 1, Portland OR — Use code IMTC26_SEIMS10 for 10% off → masstimberconference.com

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    Prefab at Scale: Robert Crotty on Building Healthcare's Offsite Ecosystem

    Recorded live on the expo floor at Advancing Prefab 2026 in Dallas, this conversation with Robert Crotty, VP of Design & Construction at HCA Healthcare, is a masterclass in what it actually takes to run prefab as a program, not a project. Robert was hired by HCA a decade ago to advance offsite construction, and the timing of this recording, at an event literally named Advancing Prefab, wasn't lost on either of us. We cover how a major health system tests, refines, and scales prefab components across hundreds of in-flight projects, why healthcare is the right proving ground for innovations that will eventually reach housing, and what manufacturers and trade contractors should be thinking about during slow periods. Key topics below! 🌲 Upcoming Events: Advancing Construction Leadership (APRIL 28-29, 2026 IN DALLAS TX) US employers reported 1.3 million workplace injuries IN 2024, and construction still sees some of the highest rates of serious harm. Leading firms recognize that safety is a catalyst for innovation, project quality, and profitability. The question remains: How do we bridge the gap between the boardroom and the boots on the ground? Use code BUILDPERSPECTIVES10 to save 10% off at registration. Register at: https://advancing-construction-safety-leadership.com/ International Mass Timber Conference (IMTC) March 30 – April 1, 2026 | Portland, OR The premier gathering for the mass timber and tall wood building industry. Build Perspectives listeners get an exclusive discount! Use code IMTC26_SEIMS10 to save 10% off at registration. Register at: masstimberconference.com Key Topics Covered in This Pod: How HCA manages hundreds of concurrent projects — from lobby refurbs to new hospital builds — using an incremental construction model that mirrors community demand curves and reduces the risk of large-scale prefab commitments gone wrong. Why moving work off-site typically delivers a 2x productivity improvement, and how that math becomes a survival strategy when 400,000 skilled tradespeople are leaving the industry with no pipeline of replacements. The case for making prefab decisions early in design — not late — and how HCA's partner program cross-trains GC teams by sending them to watch live installs before they're responsible for one. Why healthcare construction (often $1,000+/SF) is the innovation proving ground that makes prefab better and cheaper for housing and hospitality over time — and Robert's advice for factory operators on using off-peak demand to train workforce rather than curtail operations. How smaller health systems, trade contractors, and manufacturers can think programmatically about prefab without HCA's volume — through GPOs, collaborative buying, and latching onto GCs already building their own offsite capacity. The Toyota Production System truth that construction keeps learning the hard way: you can tour every factory you want, but without the culture, none of it sticks. Connect with Robert Crotty on LinkedIn: https://www.linkedin.com/in/robertcrotty/ This episode was recorded live at Advancing Prefabrication 2026 in Dallas and made possible by the support of Project Fluent and the Advancing Construction event series. Learn more at www.advancing-prefabrication.com. Build Perspectives is hosted by Tim Seims and Carolina Baffigo. If this conversation resonated, please subscribe, leave a rating, and share with someone in your network who needs to hear it.

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    Inside UpCodes: Scott Reynolds on AI, Amendments, and Navigating Building Codes

    This episode explores how better access to building codes, plus AI, can slash rework, de‑risk projects, and speed up knowledge transfer in an industry facing a looming expertise gap. We walk through the origin story of UpCodes, why fragmented regulations quietly tax every project, and how combining deep domain knowledge with technical talent creates tools that actually match how architects, builders, and BPMs work. Along the way, we get real about code politics, the hidden cost of rework, and what it really takes to become valuable early in your construction career. Key topics below! 🌲 Upcoming Event: International Mass Timber Conference (IMTC) March 30 – April 1, 2026  |  Portland, OR The International Mass Timber Conference is the premier gathering for the mass timber and tall wood building industry — bringing together architects, engineers, contractors, manufacturers, and developers at the forefront of one of construction's most exciting movements. Build Perspectives listeners get an exclusive discount! Use code IMTC26_SEIMS10 to save 10% off your attendee pass at registration. Register at: masstimberconference.com Key Topics Covered in This Pod: Why rework is a systemic, multi-billion-dollar drag on construction—even in prefab and modular—and how catching errors "upstream" in design changes the entire cost profile of a project. How UpCodes aggregates millions of code sections and amendments into a single, searchable environment, and why grounding AI in actual code text is essential for accuracy and liability. What building product manufacturers can learn from assemblies, Miami-Dade, and Florida Building Code to position products correctly across fast-changing, high-risk jurisdictions. The looming retirement wave among building officials, why master–apprentice learning is breaking down, and how shared data and tools can accelerate competence for the next generation. Why successful contech founders need a real "marriage" between domain expertise and engineering talent—and what non-technical industry experts should look for in technical co-founders.

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    Live from IBS Rockwool "Hush Tunnel": What the Show Floor Is Really Telling Us (shhh)

    Episode Description Sets the scene at the Hush Tunnel, calls out consolidation and the shifting talent market — enough to make someone curious without over-explaining. 3 bullets: Trade show ROI — is a booth actually worth it? Musical chairs is coming — talent market read Big distributors, bigger stakes — the consolidation question What We Cover The Rockwool Hush Tunnel tradition: How the tunnel — and the podcast — have both evolved since 2019 Trade show strategy: When IBS is (and isn't) the right show for your product — and why education sessions beat booth-staffing marathons IBS as a recruiting event: Tim and Carolina's read on the talent movement likely coming in 2025–2026 and the 'musical chairs' dynamic in building products Supplier consolidation: Home Depot/SRS, Lowe's/FBM, QXO — what it means for manufacturers and end users Fire protection products: A standout category at this year's show, including the growth of Hilti's fire tape and caulk division The NIE Ha booth: New gloss panel in blue, custom color brick, and the two-piece trim that's set to save installers 15–20% on install time Selling aesthetic vs. functional products: Why going from 'behind the wall' to visible finishes is easier than the reverse The value of tribal knowledge: What the podcast is really for — passing on industry perspective, experience, and guest insights   🌲 Upcoming Event: International Mass Timber Conference (IMTC) March 30 – April 1, 2026  |  Portland, OR The International Mass Timber Conference is the premier gathering for the mass timber and tall wood building industry — bringing together architects, engineers, contractors, manufacturers, and developers at the forefront of one of construction's most exciting movements. Build Perspectives listeners get an exclusive discount! Use code IMTC26_SEIMS10 to save 10% off your attendee pass at registration. Register at: masstimberconference.com

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    The Human Element Behind Every Building Product Decision

    Most building-product strategies fail because they ignore the human element inside construction systems. This episode is about seeing what actually moves projects, before you try to change them. 📅 ADVANCING PREFAB - DALLAS, FEB 2-4, 2026 Use code: BUILDPERSPECTIVES10 for 10% off! Register: www.Advancing-Prefabrication.com Key Topics Covered: • How construction projects quietly shape material decisions long before a spec is written • Why sales language, technical fluency, and innovation strategy must converge  • The hidden learning curve behind product adoption and market intelligence  • How ecosystem thinking reveals overlooked commercial opportunities  And what it takes to observe real problems before trying to "innovate" solutions. Take the Project Fluent 

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    Leadership Red Flags Every Building Products Sales Leader Must Know

    Real leadership isn't LinkedIn Oatmeal. In this episode, we share stories from 50+ years in building materials: the bosses who gave us range at 24, had hard conversations, and rewarded behavior over politics—plus the red flags every sales leader needs to recognize.   📅 ADVANCING PREFAB - DALLAS, FEB 2-4, 2026 Use code: BUILDPERSPECTIVES10 for 10% off Register: AdvancingPrefabrication.com About Build Perspectives: Thought leadership from Carolina Baffigo & Tim Seims on building products, sales, and construction. 50+ combined years of experience.

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    Stop Treating Prefab Events Like Field Trips: Pros Turn Conferences into Deal Flow

    Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout https://advancing-prefabrication.com/register/ On that note, most people wander through Advancing Prefabrication, IBS, or AIA hoping something "clicks."  In this episode, we break down how industry insiders actually plan events—mapping tracks, speakers, ICPs, and conversations. So, each conference becomes a strategic asset instead of an expensive field trip.  We get into why healthcare and data centers are leading prefab adoption, how to navigate the compressed decision cycle, and what sales leaders need to understand about timing, sequencing, and stakeholder pressure. We also share our introvert-friendly networking playbook: how to reach out to speakers authentically, how to make conversations effortless with statements instead of questions, and how to become the person people want to introduce—not the one they avoid. If you want to level up your prefab IQ, build relationships that matter, or turn events into real ROI, this episode gives you the blueprint. Connect with us: Email: [email protected] or [email protected] Find us on LinkedIn/Carolina LinkedIn/Tim Subscribe and leave a review to help us grow!

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    How Subs Get Blindsided: Contract Risk & Jobsite Secrets (with attorney Megan Shapiro)

    🔗 Take the Project Fluent Assessment at projectfluent.scoreapp.com Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout https://advancing-prefabrication.com/register/ Most construction pros are never formally taught how contracts actually work—or how risk gets silently shifted onto the people doing the real work. In this episode, we sit down with construction attorney and UC Davis instructor Megan Shapiro, who has spent 15 years litigating disputes and helping subcontractors, manufacturers, and trades avoid the same avoidable mistakes she sees every day in court.  We talk about why some manufacturers absolutely belong on job sites, the dangerous myths around "no redlines," and how Megan's OWN framework (Optimize, Weigh, Negotiate) helps subs protect their business without walking away from the work they need to win. We also get into power dynamics across the construction food chain, navigating contracts in high-pressure environments, and what it's really like to be a woman showing up with authority in a male-dominated industry. And of course, how Converge Construction Summit went from an offhanded LinkedIn comment to one of the most energizing collaboration hubs in the industry. 🔗 Take the Project Fluent Assessment at projectfluent.scoreapp.com   Connect with us: Email: [email protected] or [email protected] Find us on LinkedIn/Carolina LinkedIn/Tim Subscribe and leave a review to help us grow!

  11. 86

    Reducing the building products sales cycle and other existential questions

    Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout https://advancing-prefabrication.com/register/ Tired of 2-year sales cycles? Losing deals because you're not speaking the right language? In this episode, Tim and Carolina breaks down Project Fluent - the training framework that helped her become the top salesperson at her company and now helps building product sales teams accelerate their speed to cash. The 4 Key Areas You Need to Master: Stakeholder Savvy (who matters when) Market Intelligence (where to focus your energy) Technical Mastery (credibility without overcomplication) Job Site IQ (the most underrated sales accelerator) Whether you're new to construction sales or leading a team that's stuck, this framework gives you control of your pipeline. 🔗 Take the Project Fluent Assessment at projectfluent.scoreapp.com Connect with us: Email: [email protected] or [email protected] Find us on LinkedIn/Carolina LinkedIn/Tim Subscribe and leave a review to help us grow!

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    We're Back! The Real ROI of Job Site Visits (And Why Your Reps Aren't Going)

    Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout https://advancing-prefabrication.com/register/ We're back! And we're starting with the uncomfortable truth: your salespeople might be collecting hotel points instead of closing deals. Join Tim and Carolina as they unpack why job sites are where the real intelligence lives, how to get out of industry echo chambers, and why curiosity is your competitive advantage. After taking a break, Tim Seims and Carolina Albano are reuniting to bring you fresh perspectives on the ConTech and building products industry. In this relaunch episode, they tackle one of the industry's biggest challenges: getting salespeople out of the office and onto job sites where the real opportunities live. In This Episode: Why job site visits are the most underutilized sales tool in building products The shocking gap in sales training that's costing manufacturers millions How to break out of industry echo chambers and avoid the "rut" trap Why software salespeople need job site skills too The difference between commission breath and actually adding value How curiosity and learning create competitive advantages Insights from the Venveo Building Products Customer Workshop The timeless fundamentals that AI and software can't replace Key Takeaways: Manufacturers are sitting on 70,000+ leads without a strategy to work them The building owner, GC, architect, and installer all speak different languages—and you need to learn them all "Don't assume other people know what you know"—your experience is someone else's gold A rut is just "a grave with the ends kicked out" Whether you're in commercial, residential, sales, technical, or leadership, this episode will challenge you to think differently about how you engage with customers and invest in your own growth. This episode is brought to you by Job Site IQ - Take the assessment at JobsiteIQ.scoreapp.com to discover your job site intelligence and learn how to add more value on every visit. Connect with us: Email: [email protected] or [email protected] Find us on LinkedIn/Carolina LinkedIn/Tim Subscribe and leave a review to help us grow!

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    The Musical Chairs of Building Products - Why Everyone's Changing Jobs (And What It Means for Our Industry)

    The Musical Chairs of Building Products - Why Everyone's Changing Jobs (And What It Means for Our Industry) Recorded Live at AIA 2025, Boston Featuring special guest Michael Russo, National Sales Manager at Longboard Architectural Products The Big Idea The building products industry is experiencing a massive talent shuffle. From the Rockwell acoustic booth at AIA (where you can literally hear the difference good products make), to LinkedIn feeds full of job announcements—everyone's moving. And that's not necessarily a bad thing. What You'll Experience in This Episode We recorded this live from the Rockwell booth at AIA 2025—the first time any of us had been to the show in 6+ years. You'll hear the actual difference between being inside an acoustic booth and walking onto the noisy show floor. Because some things you just can't market—you have to experience them. The Career Carousel: Where We All Landed 2019 vs 2025 - The Shuffle: Tim: Nichiha → Nichiha (leading Interiors Strategy) Carolina: Porcelanosa Facade → Nichiha → StoeCorp (leading VTECH team) Michael: Nichiha (13.5 years) → Longboard Architectural Products We're all competitors now. Same customers, same projects, different products. But that doesn't mean we can't talk about what's really happening in our industry. Why Everyone's Job-Hopping (And Why It's Actually Good) The Family Decision Reality Moving companies isn't just a career move—it's a family decision. Michael's perspective after 13+ years at one company: the first 60-90 days define everything. You're not just learning products; you're establishing pace and direction. The Win-Win Dynamic When experienced professionals move, both sides win. Companies get proven expertise. Veterans get validation and appreciation for their accumulated knowledge. It's not just about changing jobs—it's about leveraging your "body of work." What We All Have in Common: Pumpkin spice lattes (Carolina always sends the first text) Fall season excitement 15+ years of relationship-building in a tight-knit industry The ability to spot our cladding systems on family road trips The Long Game That Keeps Us Here Why We Stay: Always work: Construction happens everywhere Making a difference: Helping architects, designers, building owners create better spaces The relationships: Small industry, long relationships, specification sales The payoff: Driving by buildings you helped create The Industry Reality: People don't leave architecture to become builders. Builders don't become architects. Building products people stay in building products. It's hard to get out because once you're in, you see the impact. The Talent Problem Nobody Talks About Everyone discusses labor shortages on job sites. But what about us? Building products manufacturing, sales, and marketing face the same challenge. How do we attract young talent to careers they don't know exist? The Solution: Have these conversations publicly Share the rewarding reality of the work Show the financial mobility possible Highlight the gratification of seeing your work built Walking through AIA 2025, we saw plenty of young professionals asking questions and moving with purpose. The next generation is here—we just need to be more vocal about the opportunities. The Experience Economy in Action You can't print or market the acoustic difference you experience in the Rockwell booth. You have to be there. That's why events like AIA matter—not just for networking, but for experiencing what products actually do. After a day of "constantly grinding" and networking, the unexpected reward: 12 genuine hugs from industry relationships built over 15 years. That's the human infrastructure that makes this industry special. The Bottom Line With $5 billion in commercial facades construction over the next 3-4 years, there's plenty of work to go around. The career mobility we're all experiencing isn't disruption—it's evolution. The industry is strengthened when experienced professionals bring their expertise to new challenges. We might be competitors, but we're all trying to create better spaces for customers. And in a relationship-driven industry built on specification sales, collaboration makes everyone stronger. About Our Locations Tim: Interiors Strategy at Nichiha USA  nichiha.com Carolina: Leading VENTEC team at StoCorp - High-performance building envelope solutions Michael Russo: National Sales Manager at Longboard Architectural Products - Expanding into interiors and landscape architecture applications Sponsor Spotlight Advancing Prefabrication: Unitized Façades & Panelization June 9-11, 2025 | Dallas, Texas Part of the Hanson Wade suite of construction innovation events Use code BP10 for 10% off any Hanson Wade event registration advancing-prefab-unitized-facades-panelization.com Build Perspectives explores the innovations, relationships, and career realities shaping construction. Sometimes recorded in acoustic booths, sometimes on noisy show floors—always authentic to the industry we love. "Perspectives - something my dad says you can never have too much of."

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    The $2.2 Trillion Venn Diagram - Why Everything You Know About Construction Silos Is About to Change

    The Big Idea The construction industry's 40-year experiment with specialization is ending. What I'm calling "encroaching vertical integration" isn't just a trend—it's a fundamental reshaping of how projects get built. And the companies that miss this shift will find themselves squeezed out of the value chain entirely. Why This Matters Now Most commercial construction projects finish over budget and over schedule. That wasn't happening 40 years ago when GCs self-performed everything from grading to casework. The "ballooning" of our industry through specialization created layers of margin, scope gaps, and coordination nightmares that are finally forcing a correction. The Three-Front War for Control 1. GCs Going Rogue Companies like Swinerton, DPR, and Windover aren't just managing projects anymore—they're bringing building envelope, carpentry, and concrete work back in-house. They're buying panel machines, butterfly tables, and steel rollers. Why? Because being a project manager with no control over performance is the least profitable way to build. 2. Trades Playing Offense Drywall contractors aren't content being subs anymore. They're positioning themselves as prime contractors, offering GC services to owners directly. The specialists are becoming generalists again. 3. Manufacturers Thinking Like Boeing Take Sango Ben's prefab partnerships. Manufacturers who traditionally just made "stuff" are now doing full wall assemblies. They're moving from component suppliers to system integrators—and that's where the real margins live. The Dark Horse: Distribution's $100B Opportunity Here's what nobody's talking about: QXO's acquisition of Beacon isn't just about scale. It's about positioning for the biggest disruption in construction distribution since Home Depot. Imagine ABC Supply or QXO calling on architects like manufacturers do. Running lunch-and-learns. Writing specs. Building primary demand instead of just fulfilling orders. Most distributors are glorified logistics companies collecting AR. The winners will become strategic partners who can prove ROI to manufacturers through specification influence. The math is simple: If you control specification, you control everything downstream. Case Study: The Future Happened in Dallas A 1000-room resort north of Dallas proved the concept. They built an assembly line right on the job site—welded tables, crane-ready facades with windows, waterproofing, rock wool, and cladding integrated. Two and three-story unitized assemblies installed like Lego blocks. This wasn't just efficient construction. It was manufacturing mindset applied to building. And it's scalable. What This Means for You If you're a manufacturer: Start thinking assembly, not components. The companies buying just your product are becoming your competitors. If you're a GC: The question isn't whether to self-perform more. It's which trades to bring in-house first. If you're in distribution: You're either becoming a strategic partner or a commoditized middleman. There's no middle ground. If you're an investor: Look for companies crossing traditional boundaries. The biggest returns will come from businesses that control more of the value chain. The Bottom Line We're watching a $2.2 trillion industry reorganize itself in real time. The silos that defined construction for 40 years are converging into something that looks more like manufacturing. The companies that understand this shift aren't just adapting—they're designing the future of how we build. Sponsors & Partners Nichiha USA - Where I lead Interiors Strategy, focusing on mass timber integration and adaptive reuse projects. Our fiber cement architectural panels are enabling the prefab revolution. nichiha.com Advancing Prefabrication: Unitized Façades & Panelization June 9-11, 2025 | Dallas, Texas The event where these ideas get turned into action plans. Use code BP10 for 10% off: Register here Build Perspectives explores the technologies and strategies reshaping construction. Hosted by someone who's spent years in the trenches—from swinging hammers to building go-to-market strategies for the industry's most innovative companies. Subscribe, rate, and share if this resonates. The construction industry deserves better than "that's how we've always done it."

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    Inside the Mass Timber Performance Index: Redefining Construction Value Beyond Cost

    In this illuminating episode of Build Perspectives, we bring together two mass timber industry veterans to break down the economics, challenges, and future of this growing sector. Erica Spiritos and Roy Anderson to offer invaluable insights into the nuanced world of mass timber pricing and market dynamics. Episode Highlights: Understanding the Mass Timber Performance Index: Discover how the index helps quantify costs in an industry where traditional pricing models don't apply https://masstimberconference.com/report/content/mass-timber-price-index-2024/ Debunking the "Commodity" Myth: Learn why mass timber is a value-added product rather than a commodity, despite some industry confusion Capacity Reality Check: Current manufacturers are operating at under 50% capacity - addressing the "supply stalemate" holding back wider adoption Regional Mass Timber Ecosystems: Why building with locally-available species is crucial for sustainability and market growth The Complete Value Chain: From raw lumber to fabrication services, understanding the full cost structure of mass timber projects Supply Chain Challenges: Issues with lumber thickness, moisture content requirements, and forest management policies affecting the industry Future Outlook: Predictions on vertical integration, standardization, and the breaking of the "supply stalemate" Key Quotes: "Mass timber accounts for 0.5% of softwood lumber consumption in North America - it's a drop in the bucket." "I think our climate crisis and our housing crisis together are demanding [standardization] of us." "In the next couple years... we're going to see a 25-50% increase in capacity in the United States with new facilities coming online on both coasts." Connect With Our Guests: Erica Spiritos: VP at Timber Lab and Director of Washington Mass Timber Accelerator https://www.linkedin.com/in/erica-spiritos-7b34051b/ Roy Anderson: VP at Beck Group and author of the International Mass Timber Report https://www.linkedin.com/in/royanderson1968/ Resources: Last year's 2024 Entire Mass Timber Report https://masstimberconference.com/report/ Use discount code Build-Timber to register for only $995 ($380 savings!) https://masstimberconference.com/register/ www.Nichiha.com Episode Sponsor Advanciwww.AdvancingConstruction.com - Episode Sponsor A special thanks to Craig Rawlings and Arnie Didier for connecting us and supporting this important industry conversation. Don't miss our next episode! Subscribe to Build Perspectives and leave a review - as Tim's dad always says, "You can never have too much perspective."

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    LIVE at Advancing Prefab: Amy Marks, Industry Legend

    Great to catch up LIVE at www.Advancing-Prefabrication.com with Amy Marks from Symetri USA and https://queenofprefab.com/  Whats your next Hanson Wade event?  https://advancingconstruction.com/ https://advancing-preconstruction.com/  Chapter 1: Intro 00:00: Tim introduces the event, "Build Perspectives," and his interest in the building products industry. 00:48: Amy Marks introduces herself as the Executive Vice President of Global Strategy at Symmetry, AKA the Queen of Prefab! Chapter 2: Advancing Prefab Event Overview 02:31: Amy Marks discusses the unique aspects of the Advancing Prefab event, emphasizing its focus on authentic conversations and business connections. 03:30: The event is described as a platform for making valuable business connections and fostering collaboration within the construction industry. Chapter 2: Advancing Prefab Event Overview 04:54: The event's evolution over the years is noted, with increased participation from architects, engineers, and general contractors. 05:44: Amy mentions the diverse audience and the positive impact of having decision-makers from various sectors present at the event. Chapter 4: Importance of Collaboration and Knowledge Sharing 07:45: Amy emphasizes the significance of sharing knowledge and experiences within the construction industry. 08:25: The discussion shifts to the need for companies to engage with social media platforms like Instagram and TikTok to attract a more diverse workforce. Chapter 5: Encouraging Diversity in the Construction Industry 09:48: Amy highlights the importance of promoting diversity in the construction industry, particularly in attracting more women and young talent. 10:41: The conversation extends to the role of social media influencers in showcasing diverse careers in construction and related fields. Chapter 6: Amy's Advocacy for Change and Industry Engagement 12:33: Amy encourages companies to actively engage in social media platforms and support initiatives that promote diversity and inclusion in the industry. 13:25: The importance of providing platforms for change agents and fostering an environment of courage and openness is emphasized. Chapter 7: Connecting with Amy Marks and Conclusion 14:43: Amy shares ways to connect with her on social media platforms and through Symmetry for further engagement and collaboration. 16:05: Tim acknowledges Amy's contributions and the value of her insights in driving positive change and innovation in the industry.

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    HTMAFBD: a New Titan (Feedback please)

      Announcement! Tim teases his upcoming podcast, "ConstructionVerse: Building Empires," a deep dive into the origin stories of influential figures in the building industry who have transformed humble beginnings into multi-billion dollar enterprises. Paying Tribute: Tim remembers Gerry McCauley and Mark Mitchell, acknowledging their significant contributions to offsite construction and building materials marketing. www.Advancing-Prefabrication.com A Titan's Impact: The podcast teases an in-depth look at the Building Industry's newest Titan, highlighting his strategic investments and significant influence in reshaping industries like waste management, equipment rental, and logistics. Introduction of QXO : Tim discusses this new Titan's latest venture, QXO, and its potential to revolutionize the building materials distribution industry through technology and consolidation. How to Make a Few Billion Dollars: The teaser encourages listeners to engage with the full series for more insights and to read the book, "How to Make a Few Billion Dollars," for a deeper understanding of successful business strategies. Advancing Prefabrication is North America's largest prefab & modular summit, uniting over 1,200 of the industry's biggest names & brightest minds. Join us in Denver in February for four days of unmissable content & networking, to keep your finger on the pulse of the latest and greatest in prefab & modular! Resources: The Book: "How to Make a Few Billion Dollars" on Amazon or wherever you buy books Linkedin: https://www.linkedin.com/in/timseims/  Tim's Website www.TimSeims.com 

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    What Tim has been up to lately - All the Things

    Thanks to www.Advancing-Prefabrication.com, Tim shares the latest activities and learnings in building materials / building systems / housing / real estate: unexpected things about advisory / consulting needs thoughts on recent  factory, lbm, and job site visits Columbus OH and how it impacts our industry Whizard Summit highlights (purchase recordings here) about tactical empathy and land developers like Guerrilla Development, who posts their project pro formas directly on their website Venveo and Farnsworth Group BP Event ConnectingPoint events, the Broadmoor in Colorado Springs, and how it reminds me of the adaptive reuse hospitality properties by Mcmenamins in Portland. www.TimSeims.com is done! Thanks to Ana at FING Commit Coaching for her help www.TheBuildersDaily.com is going to be a regular resource for the pod as we break down one topic with every episode Recap of www.LaymansGuide.com column topics, including "We Are Where We Should Have Been" Resources: Thanks to www.Advancing-Prefabrication.com Linkedin: https://www.linkedin.com/in/timseims/  Tim's Website www.TimSeims.com

  19. 78

    Construction Labor and My Friend Mark

    Thanks to www.Advancing-Prefabrication.com Linkedin: https://www.linkedin.com/in/timseims/  Tim's Website www.TimSeims.com In this pod, I'm sharing a bit of a signal on construction labor. It's not what you might think, it's not about the labor market and data. This story isn't just about my friend Mark. It's about new creative human capital opportunities.

  20. 77

    New Table of Contents

    Tim and Carolina discuss the many upcoming points of interest coming in the following episodes by bringing contrarian viewpoints and thinking differently than before to build perspectives.  Sustainable growth in the building product space. Adoption curve alignment is important to ensure pricing power is more balanced.  Reminder: Do not panic - Make progress, expand and make way for the better, and success will come.  Modes of going to market, construction, and what is the secret of the universe.  Influencer and creator economy in the builder space.  We will highlight building industry news at the beginning of each episode. How to use keyword research to have more effective conversations with customers. Using titles to get people's appointments and referrals.  How to use targeting, positioning, and strategy, to ensure you call on the right people. Getting people to understand the process of what developers go through to underwrite deals.  Tim is presenting on some of this at www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  Thanks to www.Advancing-Prefabrication.com Linkedin: https://www.linkedin.com/in/timseims/  Tim's Website www.TimSeims.com

  21. 76

    London Calling Part 2

    Join us for shepherd's pie at The Ivy in London, on this second installment of Build Perspectives, live on location. Conversation on sustainability, the future of construction, life on the planet, and more. Recorded during Wimbledon June 2022 Resources: Tim is presenting on some of this at www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  www.TimSeims.com 

  22. 75

    London Calling Part 1

    Live on location from London June 2022 The sounds of the tube, the streets of Soho, architecture, and more. Resources: Tim is presenting on some of this at www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  www.TimSeims.com 

  23. 74

    A Network Outside Your Network: with Nick Gray

    Interview by www.buildperspectives.com Nick Gray is on a mission to get 500 people to build new connections using his new "The 2-hour Cocktail Party" book and format NICK (Name tags, Icebreakers, Cocktails only, Kick them out at the end). Nick is the founder of Museum Hack and the best-selling author of "How to Make New Friends" and "Build Big Relationships".  He discusses the value when you bring together a mixed group of people with simplicity but added structure to ensure everyone makes meaningful connections. He offers many tools and tactics for anyone who wants to create successful mixers and events to expand your network and reach your goals. Resources: Tim is presenting on some of this at www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  www.TimSeims.com 

  24. 73

    Live on Location- In Europe

    This is not the average Build Perspectives episode. Carolina and Ryan point out many interesting observations while en route to Germany from Switzerland. They take back roads through many small towns describing many differences noticed between Europe and the US. Resources: Tim is presenting on some of this at www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  www.TimSeims.com 

  25. 72

    A Common Theme: Financing Construction Projects

    Tim goes live from Washington D.C. at the Innovate Housing Showcase co-hosted by NAHB.  Tim discusses some common challenges, technology that addresses these problems and encourages the Housing Action Plan that was released recently from the Biden Harris administration to get a future into the vision for funding construction.  Resources: Tim is presenting on some of this at www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  www.TimSeims.com 

  26. 71

    An Outlook on Sustainability and Evolution of the Construction Industry

    With: Dave Simonsen https://www.linkedin.com/in/ericstiller/ & Eric Stiller https://www.linkedin.com/in/david-simonsen-b72863132/ Eric and Dave started https://trueblueproducts.net/ in 2013. They bring their expertise and reputation to partnerships and opportunities for improving the Rainscreen industry from cladding to structural studs.  We discuss the evolution of new products, how construction has changed over time, thermal performance and the future of construction.  Resources: Tim is presenting on some of this at www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  www.TimSeims.com 

  27. 70

    What happened at the Advancing Prefabrication Event?

    What were the Top 3 takeaways from the Advancing Prefab 2022 event in Phoenix?  How can people connect more easily at in-person events?  Carolina and Tim share commentary on these PLUS... what shocked Tim the most. His answers might surprise you. Resources: Tim is presenting on some of this at 2023 www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  www.TimSeims.com 

  28. 69

    From Architect to Design Assist Master

    Finding commonalities with the client, and having the technical chops to back it up opens up a career for millennial architecture students graduating into poor economic times, like these.  We talk about serving the specification from the manufacturer's perspective; ethically and holistically. Architectural sales is not a zero-sum game.  Resources: Tim is presenting on some of this at 2023 www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  TimSeims.com

  29. 68

    Unedited from Cozumel: Advancing Prefabrication bonus

    The beachside Aqui y Ahora cafe in Cozumel is where Tim goes to connect in person with like-minded locals and expats. Advancing Prefabrication in Phoenix April 26-29 is where he is going to connect in-person to learn and ideate with the vibrant, diverse, tech-agnostic prefabricated construction community.  Resources: Tim is presenting at 2023 www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  TimSeims.com

  30. 67

    Labor Shortages and Global Disillusionment

    This isn't a "Debbie Downer" episode, but it is an episode to help you to consider ways to pivot and respond to the labor shortages presenting in our industry today. Is global youth disillusionment to blame? Employers, managers, builders, developers, etc. must creatively solve the biggest problem we face this year in construction. Do you think the grass is greener on the side fertilized with bullsh%t? then this one is for you. Resources: Tim is presenting at 2023 www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  TimSeims.com

  31. 66

    Branded Communities: a minisode

    In this Tim solo episode, he walks you through purpose-built cities and communities. Tim flying solo today (no Carolina) and so low that...he starts off with the Fly the Fields development - super cool and innovative. A short one but a good one! Resources: Tim is presenting at 2023 www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  TimSeims.com

  32. 65

    Climate Risk and Industry Responsibility

    Tim and I talk about the 6 climate risks caused by climate change.  We talk about how climate events affect the building industry, real estate, the economy and beyond.  We explore ways to mitigate risk and more. Resources: Tim is presenting at 2023 www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023 You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com  TimSeims.com

  33. 64

    Build Perspectives in 2022 - what's next?

    Welcoming in the new year with Omicron and looking hopefully to get rid of the bad and only bring in the best things from 2021 to this year.  Getting out of the home office and creating a year of conscious connection!

  34. 63

    Marriage of Building Science and the Industry

    Is our industry going from the laggard to innovators in the adoption bell curve? Follow the conversation on the latest in building technology with Tyson Kindstrom's nonlinear path to Vice President of Industrialized Construction at Sto Corp. We tease upcoming topics like digital construction, pre-fab, block chain, and where our industry is headed.

  35. 62

    Fun with Nomenclature

    What do the words parapet, rabbeting, and butt-joint have in common? or efflorescence, visqueen and rebar? Where else can you find all of these words in one conversation? Listen and tell us what you think!

  36. 61

    The Whizard Summit Breakdown

    Mark Mitchell, a.k.a. The Whizard of building materials sales and marketing, has now become famous for finding hidden talents throughout the building materials industry.  Every year Mark puts on the Whizard Summit in Boulder and various other cities. This is a MUST-SEE event, especially if you're new to the industry. The presenters and keynotes come from complementary backgrounds that will make the most well-rounder marketing or sales leader in your product segment.  Topics: How architects want to hear from you, latest SEO technology, how to properly launch a product, the new chasm in real estate, where do you need to be in social media, messaging, video prospecting and much more. We give you the Build Perspectives happy hour (tequila may or may not have been involved) take here. 

  37. 60

    Katerra, "The Man in The Arena" - Teddy Roosevelt

    The people at Katerra are the women and men "in the arena". You might think about hiring them to bring that experience and resilience into your organization. Here is the substack blog mentioned in the episode: https://tinyurl.com/mks5mt5n

  38. 59

    Type 1-5 Construction

    Do you know which construction type is most common? most expensive? most robust? Special nerdy edition of Build Perspectives talking about the relevance and importance of knowing construction type. And here is the link to the Whizard Summit where we are both presenting. www.buildperspectives.com

  39. 58

    How to Network in Construction:

    The need for connection is not going away. Should you pay for summits when AIAs and CEUs and all kinds of free training abounds in the interwebs? How to network in construction is an episode we're going to do in the coming weeks. It is such an important skill to stay relevant and thrive in our industry. We touch on it a bit in this episode.  We will be at Mark Mitchell's Wizard Summit May 18-20.  Will we see you there? Sign up before May 7th to receive $50 off. You get what you pay for, how will you spend your time? www.buildperspectives.com  

  40. 57

    FOMO (information overload)

    The need for distilled thought and difference of opinions and experiences is more important now than ever! How do you see it? Do you have a process for consuming knowledge and combing through all the information coming at us in all directions? Today Tim and I discuss practices of consuming information and the ability to squeeze our truth, through the filter or our education, culture, upbringing, and experience.  www.buildperspectives.com

  41. 56

    Jacked Up: The Lumber Supply Crisis and Mass Timber

    Lumber pricing is sky high. Is there a silver lining?  What is going on with the lumber shortage?  We start off with the basics, then get into the goods. And a review of the Global Mass Timber Conference.  www.buildperspectives.com

  42. 55

    The 3 Secrets to Building a Lucrative Building Materials Business from Scratch

    Alison and Matt Raes, of ILA Marketing, have built a thriving sales and marketing business in the building materials industry for the past 23 years.  In today's episode they reveal the top 3 secrets to success beyond their wildest dreams, despite recessions, being in Canada promoting non-Canadian products, raising kids while being busy entrepreneurs and so much more.  www.buildperspectives.com  

  43. 54

    Latest in Distribution and User Experience

    Demand shock, supply shock and labor shock are all occurring simultaneously. Orders haven't stopped but fulfillment has not caught up.  How do we keep happy clients in this craziness? Tune in, evaluate, rate us and leave a review!   www.buildperspectives.com  

  44. 53

    3D Printed Construction and Facades

    Have you heard of 3D Printed houses? Is this a thing builders, manufacturers and installers need to worry about? In this episode we create a foundation of knowledge for the 3D printing technologies we've seen out in the field in the construction industry. We are scratching the surface of this intriguing use of a technology and process that has been around over 30 years. But it is taking on a new form, and the uses one can think up are fascinating to say the least! Please rate and review our podcast and share it with folks you think would like it! www.buildperspectives.com

  45. 52

    The 4 Main Construction Industry Archetypes

    This is a long one, because it's a topic Tim and I both are super passionate about. How to increase sales, be more efficient, get more business by deeply understanding and relating to your clients. This a deep dive follow-up to the VE Conundrum episode we dive deeper into the players at the VE table. How do you figure out who you're talking to? We get into the nitty gritty and break it all down for you. This episode will make you lots of money and greatly diminish heartache and stress if you implement this into your everyday life. www.buildperspectives.com  

  46. 51

    The Uneducated Economist visits Build Perspectives

    In this very exciting episode The Uneducated Economist shares how he picked himself up from a down-and-out economy in 2008 and has become a YouTube influencer with over 45,000 followers. He is generous with all the knowledge he shares and is an example of how hard work and determination are the main keys to massive success. www.buildperspectives.com

  47. 50

    The VE Conundrum

    We get into the dirty world of value engineering. We get into ways and anecdotes of getting VE'd into and out of projects.  How do you protect your spec? And how can you position yourself to be the natural solution a contractor or goes to when needing alternates?  www.buildperspectives.com

  48. 49

    Goal Setting

    Are you a goal-setter? Are you a let life lead me kind of a person? Or somewhere in between, perhaps?  Many folks have been burned out by goal setting, discouragement is easy. But goal setting does not have to be complicated or lead to disappointment. What if goal setting is just a way to be intentional with how you live your life.  Maybe this is the year where you really make things happen instead of letting things happen to you. Give this method a shot and tell us what you think! What's the worst that can happen? www.buildperspectives.com for all the downloads.

  49. 48

    What if you weren't afraid of getting fired?

    Have you ever kept your opinions to yourself in meetings for fear of getting judged, chastised or even fired?  Are employers losing out on the brilliance of their employees by having them hold back on who they really are? Are you ok with giving free-rein to your team?  How would you do your job if you were not afraid to get fired? We get real about following your heart, avoiding the ego and the money trap to reach true career fulfillment in the industry. www.buildperspectives.com

  50. 47

    The Quarantine Follow-Up

    In April 2020 - when the pandemic hit we came up with personal development plans for the stay at home order. How did we actually do? We recorded this after hours, with Woodford Reserve as our witness.  www.buildperspectives.com  

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ABOUT THIS SHOW

We bridge Wall Street and Job Sites. Real stories, real numbers, real consequences.Hosted by Carolina Baffigo and Tim Seims. https://tinyurl.com/Build-Perspectives

HOSTED BY

Tim Seims and Carolina Baffigo

Produced by Carolina Baffigo and Tim Seims

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