PODCAST · business
Building Brands Podcast
by Building Brands Marketing
Produced by Fresh Media Works for Building Brands Marketing
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56
Training Lawyers Like a Product
Boyd Black, Shareholder & Patent Attorney with Kinney & Lange Summary In this episode of the Building Brands podcast, Boyd Black, a shareholder and patent attorney at Kinney & Lange, discusses the firm’s focus on intellectual property l
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55
Marketing to Surgeons Is a Different Game
Bill Kelly, CEO of BLISCare SummaryIn this episode of the Building Brands Podcast, host Brayden Popp interviews Bill Kelly, CEO of BLISCare, a surgical risk management company. Bill discusses the unique services BLISCare offers to surgeons and the challe
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54
How Cultural Understanding Built This Law Firm
Mark Kiran, Founding President & Attorney w/ The Broadway Law Firm Summary In this episode of the Building Brands podcast, Mark Kiran, founding president of Broadway Law Firm, discusses his journey in establishing a law firm focused on serving the Hi
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53
The Business of Keeping Client
Cileen Doulatt, Founder of Excel CSR Services SummaryIn this episode of the Building Brands podcast, host Braden Popp speaks with Celine Doulatt, co-founder of Excel CSR Services, about the unique challenges and strategies in the insurance industry. Celi
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52
Building a Legal Brand That Actually Stands Out
Alyssa J. Devine, Owner & Managing Attorney with Purple Fox Legal PLLC Summary In this episode of the Building Brands podcast, Robert Royer discusses with Alyssa Devine, owner of Purple Fox Legal, her journey into law and entrepreneurship. Alyssa sha
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51
Building a Practice Without Burning Out
Ryan Gregerson, Owner & Attorney with RCG Law Group Summary In this conversation, Ryan Gregerson discusses the challenges faced by attorneys in family law, particularly in divorce cases. He emphasizes the importance of being purpose-driven to avoid b
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50
What Startups Actually Need From Lawyers
Anuj Gupta, Owner & Attorney with WADR Law PLLC Summary In this episode of the Building Brands podcast, Anuj Gupta, owner of WADR Law, discusses the inception of his fully remote law firm, the importance of trust and relationship building in client a
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49
Why Niche Wins in Insurance
Dean Ballenger, Founder of Dean Ballenger Insurance SummaryIn this episode of the Building Brands podcast, Dean Ballenger, founder of Dean Ballinger Insurance, shares his journey in the insurance industry, emphasizing the importance of finding a niche, b
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48
Building an Insurance Brand People Believe In
Michael Ell, Founder of Wisedollar Insurance SummaryIn this episode of the Building Brands podcast, host Braden Popp speaks with Michael Ell, founder of Wisedollar Insurance. Michael shares his journey from accounting to healthcare finance and ultimately
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47
What Most Law Firms Get Wrong About Marketing
Michael Poropat, Partner and Attorney with Stockman & Poropat, PLLC Summary In this episode of the Building Brands podcast, host Robert interviews Michael Poropat, a partner at Stockman & Poropat, a boutique law firm specializing in entrepreneuri
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46
How a Pandemic Accidentally Launched a Second Law Firm
Debra Whitson, Owner & Attorney with Whitsonlaw PLLC & Mediated Online Solutions Summary In this episode of the Building Brands Podcast, Deborah Whitson, owner and attorney at Whitson Law, shares her journey from a criminal prosecutor to a family
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45
The Author of “Poisoned” Which The Popular Netflix Documentary Was Based On
William “Bill” Marler, Owner & Attorney with Marler Clark Summary In this episode of the Building Brands podcast, host discusses with Bill Marler, a prominent attorney specializing in food safety law, about his career, the impact of the documentary &
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44
A New Approach to Medicare Insurance
Calvin Bagley, Founder of Nuvo Health SummaryIn this episode of the Building Brands Podcast, host Braden Popp interviews Calvin Bagley, founder of Nuvo Health, who shares his unique journey into the Medicare insurance industry. Calvin discusses his trans
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43
Consistency, Automation, and Growth
Joey Capps, Founder of Rain Tree Group SummaryIn this episode of the Building Brands Podcast, host Braden Popp interviews Joey Capps, founder of RainTree Group, about his journey from the nonprofit sector to establishing his own independent insurance age
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42
Charis Campbell – Using Video to Convert Search Engine Strategies
Charis Campbell, Owner and Attorney with The Golden Key Law Group Summary In this episode of the Building Brands podcast, Charis Campbell, owner of the Golden Key Law Group, shares her journey into law, the marketing strategies that have driven her firm&
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41
Building Success One Step at a Time
Aaron Lawrence, Owner and Attorney with The Lawrence Law Firm Summary In this episode of the Building Brands podcast, Aaron Lawrence, owner of the Lawrence Law Firm, shares his journey from law school to establishing a successful law practice in a rural
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40
What Works in Legal Marketing
Molly Golf Rosenblum, Owner & Attorney, with Rosenblum Law Offices Summary In this episode of the Building Brands Podcast, Molly Golf Rosenblum, owner and attorney of Rosenblum Law Offices, discusses the dynamics of running a family-operated law firm
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39
Creating a Market Model That Doesn’t Currently Exist
Drew D, Owner & Attorney with Anchor Trust Management Summary In this episode of the Building Brands Podcast, Drew, an attorney specializing in probate and trust administration, discusses his unique business model that combines the roles of attorney
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38
Elevating Customer Experience
Julie Sosa, Chief Experience Officer at Pumpkin SummaryIn this episode of the Building Brands podcast, host Braden Popp speaks with Julia Sosa, Chief Experience Officer at Pumpkin, a pet insurance company. Julia shares her journey with Pumpkin, emphasizi
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37
From Courtroom to Community: Building England Injury Law
Zack England, Managing Attorney with England Injury Law Summary In this episode of the Building Brands podcast, host discusses with Zach England, Managing Attorney of England Injury Law, about his journey from associate to founder, the challenges of star
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36
Building Trust, Not Just Cases: Scott Frost on Client-Centric Law
Scott Frost, Owner and Attorney with The Frost Law Firm Summary In this episode of the Building Brands Podcast, Scott Frost, owner of the Frost Law Firm, discusses his journey in establishing a client-centric law firm specializing in mesothelioma cases.
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35
Localized Branding In A Corporate World
Jacob Stevenson, Owner of Morningside Insurance Group SummaryIn this episode of the Building Brands podcast, host Braden Popp interviews Jacob Stevenson from Morningside Insurance Group. They discuss Jacob’s journey into the insurance industry, his
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34
Finding Opportunity in a Small Rural Market Through Niches and AI
Attorney and Founder of Summit Legacy Law and Attorney Tatyana In this episode of the Building Brands Podcast, Tatyana Gray discusses her journey in building two distinct legal brands: Summit Legacy Law and Attorney Tatyana. She shares insights on the im
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33
Marketing Mastery for Service-Based Businesses
Adam Williams, Owner and Co-Founder of Pennywise Tax Strategies & Rustbelt Business Law Summary In this episode of the Building Brands podcast, Adam Williams, co-founder of Pennywise Tax Strategies, discusses the evolution of his firm, the importance
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32
Staying Top of Mind: The Marketing Mindset That Changed Everything
Patrick Murakami, Owner of The Main Street Agency SummaryIn this episode of the Building Brands Podcast, host Braden Popp interviews Patrick Murakami, an entrepreneur and insurance agency owner. Patrick shares his inspiring journey from struggling with d
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31
Practical Legal Advice for Startups & Entrepreneurs
Madhu Singh, Owner & Attorney, The Foundry Law Group Summary In this episode of the Building Brands Podcast, Madhu Singh, owner and attorney of the Foundry Law Group, discusses her journey in establishing a law firm that breaks away from traditional
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30
Practical Legal Advice for Startups & Entrepreneurs
Madhu Singh, Owner & Attorney, The Foundry Law Group Summary In this episode of the Building Brands Podcast, Madhu Singh, owner and attorney of the Foundry Law Group, discusses her journey in establishing a law firm that breaks away from traditional
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29
Trademark Mistakes Businesses Make (and How to Avoid Them)
Hannah Stitt, Owner & Attorney, Tectonic Law Summary In this episode of the Building Brands Podcast, host Robert Royer and guest Hannah Stitt, owner of Tectonic Law, delve into the intricacies of intellectual property law, the importance of niching d
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28
How Referral Partnerships & Online Reviews Drive Law Firm Success
David Boag, Managing Attorney of BOAG Intellectual Property Law Summary In this episode of the Building Brands Podcast, David Boag, Managing Attorney of BOAG Intellectual Property Law, shares his journey of starting his firm and the evolution of his busi
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27
No BS, You Get What You See
Alison DePauli, founder of Altique SummaryIn this episode of the Building Brands podcast, host Braden Pope interviews Alison DePauli, founder of Altique, a modern health insurance brokerage. They discuss the unique approach Altique takes in addressing co
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26
Taking Advantage Of A Gap In The Market
Austin Green SummaryIn this episode of the Building Brands podcast, Braden Pope interviews Austin Green, a representative from Romley, a leading brand in RV insurance. They discuss how Romley identified a gap in the RV insurance market, the development o
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25
Scaling a Service Business Without Losing Your Core Values
Luke Secora, founder and president of Ark Roofer Summary In this episode of the Building Brands Podcast, host Robert interviews Luke Secora, founder and president of Ark Roofer. Luke shares his journey from being a fourth-generation painter to launching
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24
Bilingual Branding and Bold Beginnings
Laura Ramos James, founder of Ramos James Law Summary In this episode of the Building Brands Podcast, Laura Ramos James, founder of Ramos James Law, discusses her unique approach to legal practice, emphasizing a values-based philosophy and the importance
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23
Secrets of Legal Marketing: Building Trust & Authenticity
Michael Panella, founder of the Panella Law Firm Summary In this episode of the Building Brands Podcast, host Robert interviews Michael Panella, founder of the Panella Law Firm. Michael shares his journey from being a public defender to starting his own
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22
Turning Culture into a Marketing Asset
Bret Brummitt, Founder of Generous Benefits SummaryIn this episode of the Building Brands podcast, host Braden Pope interviews Bret Brummitt, founder of Generous Benefits. They discuss the importance of a people-first approach in business, how to scale v
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21
Control Your Future Today
Shannon Pawley, Owner and Attorney with The Estate and Asset Protection Law Firm Summary In this episode of the Building Brands Podcast, Shannon Pawley shares her journey as an attorney specializing in estate and asset protection law. She discusses the p
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20
Building a Successful Law Firm: Marketing, Webinars & Exit Planning
Casey Conklin, Owner & Attorney with The Law Offices of Casey D. Conklin, PLC Summary In this episode of the Building Brands podcast, host Robert Royer speaks with Tabitha Taylor, co-founder of Bryant Taylor Law PLLC, about her journey in establishin
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19
Niche Marketing: Increasing Revenue and Client Referrals
Tabitha Taylor, Co-Founder & Attorney with Bryant Taylor Law PLLC Summary In this episode of the Building Brands podcast, host Robert Royer speaks with Tabitha Taylor, co-founder of Bryant Taylor Law PLLC, about her journey in establishing a niche la
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18
Creating a Monthly Subscription Model in Business Law
Summary In this episode of the Building Brands podcast, Jon Hood, Fractional General Counsel at Hood Venture Counsel PC, shares insights from his decade-long journey in building a successful legal practice. He discusses the importance of networking, tran
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17
Setting Firm Partners Up For Success and How To Maximize a Referral Pipeline
John Willbur, Owner & Attorney with Willbur Law Summary In this episode of the Building Brands podcast, host Robert Royer speaks with John Willbur, owner of Wilbur Law, about the unique approach his firm takes in business litigation. John shares insi
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16
Branding With The Best of Them: How a Firm Went From Hundreds To Thousands of Cases Per Year With a Real Marketing Strategy
Kevin Hayslett, Partner at Carlson Meissner Hayslett Attorneys at Law Summary In this episode of the Building Brands podcast, Kevin Hayslett, a partner at Carlson Meisner Hazlett Attorneys at Law, shares his insights on the evolution of legal marketing a
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15
How To Use a Foundation To Better Market Your Brand
Audrey K. Chisholm, Owner & Attorney, Chisholm Law Firm Summary In this episode of the Building Brands podcast, Audrey K. Chisholm, Esq., owner of Chisholm Law Firm, shares her journey of founding a law firm dedicated to helping nonprofits. She discu
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14
The Importance of Authenticity in Legal Marketing
Jason Sampson, Owner & Attorney with Venerable Business Law Summary In this episode of the Building Brands podcast, Jason Sampson discusses his transition from a large law firm to founding Venerable Business Law. He shares insights on the importance
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13
3 Kids, 2 Married Attorneys and 1 AI Tool You Don’t Want To Miss!
Jenna and Rick Fletcher, Attorneys & Co-Owners w/ Fletcher & Fletcher Criminal Defense Attorneys Summary In this episode of the Building Brands podcast, Robert Royer interviews Jenna and Rick Fletcher, co-owners of Fletcher and Fletcher Criminal
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12
How To Create Demand Generation For a Niche In Legal Marketing
Boe Bowen, Attorney and Managing Member, The Bowen Law Firm, PLLC In this episode of the Building Brands podcast, host Robert Royer interviews Boe Lynn Bowen, an attorney and managing member of the Bowen Law Firm. Boe shares his journey to becoming a law
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11
Family, Grit, and Legal Growth
Boe Bowen, Attorney and Managing Member, The Bowen Law Firm, PLLC In this episode of the Building Brands podcast, host Robert Royer interviews Boe Lynn Bowen, an attorney and managing member of the Bowen Law Firm. Boe shares his journey to becoming a law
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10
Marketing Mistakes and How To Select The Right Legal Marketing Partner
Candise Shanbron, Managing Partner & Attorney with Cernitz Law In this episode of the Building Brands podcast, host Robert Royer speaks with Candise Shanbron, managing partner of Cernitz Law. They discuss the firm’s focus on property insurance
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9
Creating Law Content for Successful Demand Generation
Alina F. Nunez, Owner & Attorney w/ Nunez Estate Law & Title In this episode of the Building Brands podcast, host Robert Royer speaks with Alina Nunez, owner of Nunez Estate Law and Title. Alina shares her personal journey into estate planning, s
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8
Humanizing the Law: Alina’s Journey from Advocacy to Authentic Branding
Alina Gonzalez-Dockery, Esquire, Owner & Attorney w/ Life Law Planning Summary In this episode of the Building Brands podcast, host Robert Royer speaks with Alina Gonzalez-Dockery, an attorney specializing in estate planning for blended families and
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7
Picking a Niche and Maximizing Market Share
Bridget Truxillo, Attorney & Former Deputy Sheriff w/ Lady Law Shield Summary In this episode of the Building Brands podcast, Bridget Truxillo, owner and attorney at Lady Law Shield, shares her unique journey from law enforcement to legal consulting.
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