Building Nebraska

In Part 1 of this episode, Mark Whitehead shares the strategy behind growing U-Stop and Whitehead Oil Company into nearly 40 locations across Nebraska and Kansas. We go inside the economics of the convenience store business, how fuel pricing really works, and why most of the profit isn’t made at the pump. Mark also explains how the company differentiates itself in a crowded market and what it takes to stay competitive in the retail fuel industry.

What does it take to grow a small-town business into something much bigger—without losing what made it work in the first place? On this episode of Building Nebraska, we sit down with Ryan Clark, Vice President of Eustis Body Shop, to talk about the journey from a single shop in rural Nebraska to eight locations across the state. Ryan didn’t grow up in the business. After marrying into the family, he started from the ground up—driving to Eustis early in the morning, sweeping floors, detailing vehicles, and learning the trade before stepping into leadership. In this conversation, he shares what it took to earn trust inside a family business, how culture has driven long-term growth, and why keeping employees invested has been key to their success. We also talk about how the collision repair industry is changing—from advanced vehicle technology to rising repair costs—and what that means for customers and the future of the business. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

Robinette Farms started with a simple idea: connect people to the land through food. But building that vision hasn’t been easy. In this episode, Alex Robinette shares the journey — from launching a local food business to navigating a life-changing accident that reshaped his role on the farm. We also dive into the realities of building a direct-to-consumer ag business, the tradeoffs between control and risk, and detail Alex's philosophy for the future of agriculture: commerce, conservation, and community. Building Nebraska is presented by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln — developing the next generation of agricultural leaders and entrepreneurs.

Just days after graduating high school in 2024, Emory Conrad took a leap that most people her age wouldn’t consider — purchasing the local popcorn shop where she had worked throughout high school. Instead of heading to college, she chose the entrepreneurial path and became the owner of GoodyPop. What started as a small downtown shop has become a destination for popcorn lovers, offering more than 200 unique flavors — from sweet classics to bold combinations you wouldn’t expect. In this episode of Building Nebraska, Emory shares what it’s like to buy a business at 18 years old, the lessons she learned working there as a student, and how she’s putting her own stamp on the shop while honoring its history. She also talks about the risks, the creativity behind developing new flavors, and why small businesses play such an important role in rural communities. Discover how one young Nebraskan turned opportunity into ownership — and how a popcorn shop is becoming a symbol of the state’s entrepreneurial spirit. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

How do ag startup ideas actually turn into real companies? In Part 2 of this conversation, Brennan Costello breaks down how entrepreneurs move from idea to prototype to funding — and what it really takes to build a scalable ag tech business. He shares real Nebraska success stories and explains why the state is becoming a hub for agricultural innovation. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

Why do some ag startups take off while others struggle to gain traction? In this episode of Building Nebraska, we sit down with Brennan Costello, Director of The Combine at Nebraska Innovation Campus, to talk about what separates successful ag entrepreneurs from the rest. Costello shares lessons from working with founders across the ag tech space, including why testing ideas in the real market — even when it’s uncomfortable — is critical to building a business that lasts. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

Could cargo planes full of salmon soon be landing in Nebraska? On this episode of the Building Nebraska Podcast, Bryce sits down with entrepreneur Kiel VanderVeen, the founder behind a proposed $250 million salmon processing facility in Nebraska City. The idea started as a hobby. VanderVeen and his wife built a small aquaponics system in a greenhouse outside town, raising salmon and growing leafy greens using nutrient-rich water. But after a devastating fire destroyed their entire facility, the vision for what could come next only grew bigger. Now VanderVeen and his team are proposing a new model that could reshape how fresh seafood reaches American consumers. Instead of waiting weeks for imported salmon to travel through traditional supply chains, the plan is to fly fish directly to the Midwest for processing, dramatically reducing the time it takes to reach grocery stores. If built, the project could bring high-tech food manufacturing jobs, a major expansion of Nebraska City’s tax base, and a new industry to rural Nebraska. In this conversation, VanderVeen explains: • Why salmon makes economic sense in Nebraska • How cargo jets full of fish could shorten the seafood supply chain • The pivot that followed a devastating fire • What a $250 million facility could mean for southeast Nebraska • And how the U.S. could someday produce far more of its own seafood The Building Nebraska Podcast is brought to you by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln — empowering the next generation of entrepreneurs to build businesses and opportunities across rural America.

Presented by the Engler Entrepreneurship Program at the University of Nebraska–Lincoln. In Part 2 of our conversation with Hannah Klitz, founder of Oak Barn Beef, we move beyond business strategy and into life behind the storefront. Hannah and her husband Eric met through the Engler Entrepreneurship Program and now run their West Point-based beef company together — while raising two young daughters inside the rhythm of the business. She shares what it means to: • Build a company with your spouse • Balance motherhood and entrepreneurship • Embrace Engler’s hands-on, mentorship-driven mindset • Navigate a crowded direct-to-consumer beef market • Invest in rural communities If you missed Part 1, be sure to listen to the business story behind Oak Barn Beef’s growth into a nationwide brand.

Hannah Klitz was just 20 years old when she launched Oak Barn Beef as a sophomore in college. Today, the West Point, Nebraska-based company raises cattle, operates a storefront, and ships dry-aged, Nebraska-raised beef to customers in all 50 states. In Part 1 of this conversation, Hannah shares how she built a direct-to-consumer beef brand from scratch — including learning how to ship a perishable product, developing an e-commerce strategy, working with local processors, and navigating historically high cattle prices. This is a story about grit, logistics, rural entrepreneurship, and scaling a business from a college idea into a nationwide operation. Part 2 drops next week. Presented by the Engler Entrepreneurship Program at the University of Nebraska–Lincoln

As more farm families retire and look to reduce risk, Big Iron Auctions is seeing continued growth in its online auction model, according to co-founder Mark Stock. Stock discussed the company’s evolution and current business dynamics on Part 2 of the Building Nebraska podcast, powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln. Stock, who started the auction business with his brother Ron, said the company’s data shows online auctions consistently outperform traditional open-outcry sales. He said the trend is being driven largely by retiring baby boomers who want certainty as they exit agriculture. Stock said Big Iron’s growth has also depended on staying focused while continuing to adapt, including embracing new technology. Hear how Big Iron Auctions has grown from a Nebraska startup into a nationwide online auction company, remaining rooted in people, from employees to sellers navigating some of the biggest financial decisions of their lives. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

In Part 1 of the Building Nebraska podcast, Mark Stock—co-founder of Big Iron Auctions—shares how a willingness to experiment with technology years ahead of the curve reshaped the auction business. Long before online bidding was widely trusted in agriculture, Mark and his brother Ron were testing real-time internet auctions. This episode dives into the importance of timing, trust, transparency, and knowing when to change—without losing the values that built your business in the first place. Building Nebraska is brought to you by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

Most people don’t think about restrooms — until they need one. Grant and Erin Stahla built Stahla Services LLC, a Nebraska-based company that provides high-end mobile restroom, shower, locker room, and specialty trailers for construction sites, commercial remodels, disaster response, and major events across the country. What started as a college startup operating out of a metal shop outside Lincoln has grown into a national operation rooted in quality, culture, and intentional leadership. On this episode of Building Nebraska, the Stahlas share how they scaled an asset-heavy service business, navigated cash-flow pressure, hired for culture first, and learned how to run a growing company together as husband and wife — without losing sight of their values. This episode is proudly powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

Before Amigos became a familiar name across Nebraska, it was just a husband and wife with an idea. In this episode of Building Nebraska, we sit down with Roger and Jan Moore, the founders of Amigos, to hear the full story behind one of Nebraska’s most recognizable restaurant brands. From opening their first location in Lincoln in 1980 to growing the business to 30 stores statewide, the Moores share what it really took to build Amigos from the ground up. They talk about 18-hour days, sleeping in the restaurant, fierce fast-food competition, closing locations when necessary, and navigating major disruptions like COVID-19. You’ll also hear how Amigos has adapted over time—from drive-thru shifts and food courts to grocery store products, food trucks, and national shipping. Along the way, Roger and Jan share hard-earned lessons on risk-taking, hiring great managers, employee ownership, and what they look for in future leaders. It’s a candid conversation about perseverance, humility, and building a business that treats customers like friends. This is the Amigos story—on Building Nebraska.

Entrepreneurship doesn’t care where you come from. It doesn’t care about your GPA, your hometown, your age, or your background. And in Nebraska, wherever you go—from a kindergarten classroom in Omaha to the wide-open rangeland near Cody—you’ll find people with a shared belief: Nobody’s coming to rescue us, so let's get to work. That no-nonsense spirit is at the heart of the latest episode of the Building Nebraska podcast. Recorded inside the Rural Radio Network’s Lincoln studios, this special edition brings together two of the people behind the Engler Agribusiness Entrepreneurship Program: Director Tom Field and Chief Creative Officer Hailey DeMers, to reflect on the stories that shaped Season One and preview the journey ahead. A Year of Showcasing Real Entrepreneurs Season One traveled the state to spotlight the everyday innovators who are building businesses, building communities, and building Nebraska. Field and DeMers share how the Engler community has been behind the podcast from the start. Their mission: to highlight the untold stories of Nebraska entrepreneurs who aren’t chasing yachts or tech hype, but rather those who are creating legacy businesses that strengthen rural communities. Inside the Engler Entrepreneurship Program For those unfamiliar with Engler, Field breaks down the program's unique approach: helping students do entrepreneurship long before others might think they’re ready. Unlike traditional programs centered on high-growth tech, Engler focuses on purpose-driven, community-rooted businesses. Students learn by building: from the entry-level 101 course to the famous $50 business class, where students are handed $50 to launch something real. One standout example? LS Lures launched in the Engler Garage and is now selling nationwide. More than 90% of Engler alumni stay in Nebraska or return to their rural roots—building companies that pump millions into the local economy. Engler’s last impact report showed nearly $150 million in cumulative revenue and more than 140 jobs created within a decade. Entrepreneurship in the Real World One of the big conversations in this episode centers around a reality every business owner faces: pivoting, failing, and starting again. DeMers shares stories of students who’ve lost entire hard drives, or who’ve had to scrap and rebuild their companies. Engler teaches that failure isn’t an identity, but rather a stepping stone. Field emphasizes the power of community, reminding listeners that the most important work is always still ahead. And that even in places like Tecumseh, innovation blooms in unexpected places, including programs teaching entrepreneurship to the incarcerated. Looking Ahead to Season Two Field and DeMers close the conversation with a message to future entrepreneurs: the Engler Program is open-armed and open-sourced. Whether you're a student, a dreamer, or someone with an idea you can’t shake, Engler’s mission is to invest in your potential and help you build something that matters. Season Two of Building Nebraska promises even more journeys across the state to capture the stories of the innovators, growers, makers, and doers shaping Nebraska’s future.

When cattle prices crashed during the farm crisis of the 1980s, rural Nebraska faced a hard question: what’s next? For farmers and ranchers near Valentine, the answer came not from the pasture, but from the Niobrara River. In this episode of Building Nebraska, host Rebel Adamson visits with Mary Mercure of Brewers, Canoers, and Tubers to learn how a simple idea to boost local tourism turned into a thriving river recreation industry. Mercure explains that her husband’s parents were local teachers who saw opportunity in the scenic waterways of Cherry County. “They were on a board looking for another avenue for Valentine,” she says. “They hired a group to do a study, and that’s when they realized the Niobrara River could be a new resource.” What started as a few canoes on the water became the roots of what’s now known as Nebraska’s tubing capital. Today, that legacy lives on. Thousands of visitors each summer come from across the Midwest to float the Niobrara, bringing a major boost to Valentine’s restaurants, campgrounds, and motels. “They’ve really embraced tourism here,” says Mercure. “Golfing, stargazing, vineyards, local shops, people have found new ways to keep this community vibrant.” What once started as a survival strategy is now a symbol of resilience and reinvention in rural Nebraska. Listen to this episode of Building Nebraska, powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln, to hear how Valentine and Cherry County as a whole have embraced tourism as an asset to their community.

In the quiet Sandhills town of Cody, Nebraska, something extraordinary is brewing—or rather, fermenting. What began as a retirement hobby for George Johnson transformed into George Paul Vinegar, a nationally acclaimed maker of handcrafted, old-fashioned vinegars now shipped to all 50 states. In this episode of Building Nebraska, George and his daughter, Emily Johnson, share how they have turned a kitchen experiment into one of the most unique rural businesses in the country. https://youtu.be/4GqErgOpKx4 From Grapes to Greatness It all started with a few rows of apple trees and grapevines. “I was retired and had some extra time,” George said. “One thing led to another, and pretty soon we had some grapes and thought, ‘What are we going to do with all these grapes? Let’s make some wine.’” The Johnsons soon discovered that their unconventional Nebraska wines didn’t quite fit the California mold. A friend suggested they might make good vinegar, a remark that could’ve been taken as an insult, but instead sparked a new direction. “Turns out, he was right,” Emily laughed. “We just started experimenting, a lot of trial and error. No one would tell us their process, so we had to figure it out ourselves.” With their shared background in physics, the father-daughter team applied scientific precision to an age-old art, crafting vinegars that are as complex as they are flavorful. The Slow Art of Real Vinegar Unlike industrial vinegars that can be made in 48 hours, their wine vinegars age for up to 18 months, while balsamic-style vinegars mature for at least five years. “We make vinegar the way pioneers did,” George explained. “Nothing to speed it up, no shortcuts. That’s why ours actually taste and smell like the fruit they come from.” Their meticulous methods have earned them praise from chefs across the country and praise in major publications, from Food & Wine to The Wall Street Journal. A Bold Pitch and a Big Break In the early days, George personally introduced his vinegars to top restaurants in Omaha. “Picture this,” Emily said. “Dad walks into these fancy restaurants in cowboy boots with bottles of vinegar made in Cody, Nebraska. It caught people off guard, but once they tasted it, they were hooked.” Word spread quickly. Food editors wrote stories, chefs shared recommendations, and soon the orders started rolling in. A Wall Street Journal article in December of 2007 sent demand skyrocketing. “We went from filling the backseat of my pickup to filling the entire box with packages headed to every corner of the country,” George recalled. Building Rural Dreams “If you believe in your product and put it out there authentically, people will respond,” Emily said. “Rural entrepreneurs have so much opportunity now. You can sell directly online from anywhere.” Their story proves that even in a town of fewer than 200 people, a world-class product can flourish. Building Nebraska is brought to you by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

Entrepreneurship can take many forms. For Nick and Kristen Ryan of Central City, Nebraska, it’s entrepreneurship has been a vessel to give back to their hometown while creating abundance for themselves. In this special live episode of the Building Nebraska podcast, recorded at an Engler Agribusiness Entrepreneurship Program event at UNL, the Ryans shared how they built two thriving hometown businesses: Prairie Creek Winery and The Dentist.

On this episode of Building Nebraska, we travel to Cherry County to visit the Circle C Market, a one-of-a-kind student-run grocery store that has become the heartbeat of the community. A Community’s Big Idea The Circle C Market began as a bold experiment. Two business teachers dreamed of giving kids hands-on learning opportunities while solving a critical problem: the nearest full-service grocery store was more than an hour away. Thanks to a grant, community support, and plenty of student energy, that dream became reality in 2013. Students at the Helm From stocking shelves and managing vendors to customer service and even serving as store managers, students gain real-world skills that prepare them for life beyond the classroom. The market doubles as a learning lab, with a teacher’s classroom built right inside the store. “What better way to teach students how to work than by letting them run a real grocery store?” says Liz Ravenscroft, teacher and store manager. More Than a Business The Circle C Market isn’t just about selling bread, milk, and eggs. It’s about community resilience. For many residents, especially those who can’t travel to larger towns, the store is a lifeline. As Liz shared, one elderly community member depends on weekly grocery deliveries—made possible because the Circle C Market exists. A Model for Rural America Cody’s student-led grocery store stands as a rare success story at a time when many rural towns struggle to keep their main streets alive. Built with straw bale walls, stocked with local pride, and fueled by student ambition, the Circle C Market proves that entrepreneurship can solve real community needs. Listen now to hear how Cody’s students are building a stronger future for their community on the Building Nebraska podcast, brought to you by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

For Jim Pinney, owner of Husker Meats, the journey from raising cattle on his family ranch to running a full-service meat processing plant has been a full-circle experience. Pinney grew up in Ainsworth, worked in the old butcher shop during high school, and later earned a meat science degree at Kansas State University. After working in plants across the country, he returned home to ranch, and eventually purchased the very facility where he first learned the trade. “It gives me a very rare opportunity to truly connect farm to table,” Pinney said. “Not many ranchers have both the livestock and the processing plant to bring it all together.” Serving Ranchers and Families Husker Meats operates with flexibility, processing cattle, hogs, and lambs for both retail and private customers. Ranchers can take beef home for their own families or market it through farmers markets. The business also supports county fairs, community events, and custom processing. Each year, Husker Meats partners with 18 area schools through the Sandhills Cattle Association’s Steers for Students program, where donated beef is processed into hamburger for school lunches. Students even visit the plant to learn about carcass grading and meat cuts, an experience Pinney says can spark new interests. Expanding Reach with USDA Inspection One of the biggest evolutions in the business came when Husker Meats added USDA inspection. That shift opened the door to a wider market. “It was intimidating at first, but it’s been very positive,” Pinney said. “Now we can sell meat nationwide through our sister company, Rope and Ride Meats.” Investing in People Running a rural business comes with challenges, and finding skilled workers is at the top of the list. Pinney says most employees learn through on-the-job training. “There’s nothing complicated about it, but it is hard work and it’s repetitive,” he said. “The key is finding people who show up and want to learn.” A Full-Circle Reward For Pinney, the greatest satisfaction comes from seeing the process come together from calf to steak on the dinner table. “My joy is watching an animal raised right, handled humanely, processed here, and then knowing that families get to enjoy it together at home,” he said. “That’s what makes me happy.”

In a town of just a few hundred people, you might not expect to find world-class craftsmanship tucked in a small storefront in Cody, Nebraska. But step inside the Sandhills Boot Company, and you’ll meet Kyle Rosfeld, a man who has spent the last 25 years turning leather into art. Kyle doesn’t just sell boots. He builds them from the ground up, starting with a customer’s footprint and ending with a fit and style you won’t find in any store. “Generally, people come to me because they can’t find something that fits or they want something unique,” Kyle says. “Whatever you want. Color, style, height, I can make it happen.” Kyle honed in on his craft in an untraditional way: no apprenticeship, no formal schooling. Instead, he bought a set of old boot making machines, found an instruction book in the crate, and decided to figure it out himself. Over the years, his work has been worn by some notable names, including country music legend Willie Nelson. Kyle crafted a custom pair for Nelson ahead of the Harvest the Hope concert in Nebraska, and even delivered them in person on the singer’s bus. His advice for young people? “Start your own business early. If it doesn’t work, you’ve learned something valuable. If it does, you’re ahead of the game.”

In rural Nebraska, child care is more than convenience, it’s survival. When COVID-19 left Ainsworth families without options, a kitchen table conversation sparked a $2 million community effort to open the Ainsworth Child Development Center. On this episode of Building Nebraska, Haley Miles and Karen O’Hare share how local grit, collaboration, and Main Street pride transformed a crisis into a cornerstone for the community’s future. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program.

In this episode of Building Nebraska, we head deep into the Nebraska Sandhills to a place where cattle and grapes grow side by side. Host Rebel Sjeklocha visits with Tim and Greg Nollette of Niobrara Valley Vineyards, a family-run winery in Nenzel, Nebraska. While some may consider Nenzel the middle of nowhere, to the Nollette's- it is home. The Nollette brothers share their journey of transforming their family ranch into a vibrant vineyard, winery, and tasting destination. From navigating loss and the 1980s farm crisis, to forging their own path, the Nollette brothers share about the grit and innovation it has taken to preserve their five-generation legacy in the area. What began with a favor to a local vinegary turned into a full-fledged wine operation, and today, their wines are available in over 90 retail outlets across Nebraska, and even shipped to 38 states. They discuss the challenges of grape growing in the Sandhills, the balance of science and art in winemaking, and how they built a brand from scratch, literally knocking on doors to get their wines on the shelf. Along the way, they have cultivated community in an ocean of grass. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska - Lincoln.

In a world dominated by online orders and big-box stores, there’s magic in stepping into a place where you’re greeted by name - and so was your grandpa. In this week’s episode of Building Nebraska, we travel to Ainsworth to visit with Joe McBride of Ranchland Western Store, a business that’s been a cornerstone of the community since 1959. Joe shares the story behind his family’s multi-generational store, a place where leather goods, custom craftsmanship, and heartfelt service are all part of a day’s work. Ranchland may be rooted in the Sandhills, but its reach is far and wide. Joe talks candidly about growing up in the business, the day he got the phone call offering him the chance to take it over, and how his daughter is now helping usher Ranchland into the modern age with updated merchandising, social media, and one-of-a-kind leather work. While the store continues to evolve, the heart of the business hasn’t changed. Customers aren’t just customers, they’re friends. Some pop in to shop, others to visit or wait for a doctor’s appointment. The doors are open, the hours are consistent, and Joe is likely waiting to greet you with a smile. In an era where many main-street businesses are struggling to make ends meet, Joe remains optimistic. “If you’ve got the will and you’ve got the heart, there’s a way.” Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

“If you want to be a millionaire, take $10 million, open a winery, and soon you will be a millionaire…” That tongue-in-cheek line from Jim Ballard says a lot about the grit it takes to grow grapes, and a business, in Nebraska. But for Jim, the owner of James Arthur Vineyards, Nebraska’s oldest and largest winery, it’s never been just about the money. “We don’t do this to become… it’s not because of the money. It’s more of a passion, and it’s something that, for us, is a lifestyle.” In this episode of the Building Nebraska podcast, we sit down with Jim at his vineyard near Raymond, Nebraska, to talk about how a casual idea planted in the 1990s - literally, 100 vines put in the ground on a whim - has grown into a legacy brand built on risk, hard work, and community pride. Jim’s journey into winemaking started with a journalism degree and no background in agriculture or chemistry. “One of the reasons I was a journalism major: I didn’t have to take any math or science in college.” But he learned, every day, with a hands-on approach and plenty of questions. Today, James Arthur Vineyards grows about 20 acres of grapes on-site and works with Nebraska growers statewide on another 25 to 30 acres. With 11 grape varieties in play and 20+ wines in their tasting room at any given time, the winery is a cornerstone of Nebraska’s growing wine industry. Jim shares insight on everything from the hard truths of entrepreneurship, like the 7–8 year wait for return on vineyard investment, to the philosophy that keeps his business grounded. “Wine will make itself. What we’re doing is trying to grow the very best possible grapes we can. That makes my job a lot easier as a winemaker.” He also reflects on what it means to build something that lasts - not just a business, but a legacy. “You can’t always rest on your laurels… you’re always looking at opportunities and how you can grow your business.” Now nearly 28 years in, James Arthur Vineyards is thinking about the next generation. And while there are many awards on the walls, Jim says the greatest success is creating a product Nebraskans can be proud of. “Somebody comes in, enjoys one of our wines and takes a case home. That’s awesome.” Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

In the heart of Cortland, Nebraska, population just under 500- a little bakery with a big heart opens its doors once a week. Every Saturday, the charming vintage-style Paper Moon Pastries draws locals and travelers alike with the scent of cinnamon rolls and the warmth of community.  Lindsey Oelling, the baker behind the counter, has always dreamed of opening a gathering place for others, but had to wait on the timing to be right. As a licensed mental health practitioner, she spent years listening to people share stories of isolation and disconnection.   “I remember one client saying, ‘I had a crap day and went to the grocery store and the person working couldn’t even look at me.’ I thought if I ever open a place I want people who walk in to feel like they’ve been a thousand times before,” she reflected.   After hearing loneliness echoed time and again in her sessions, she began to dream of a space that could offer comfort beyond the therapy.  That dream became Paper Moon Pastries.  In the small town of Cortland, Paper Moon blends nostalgia with innovation. The decor nods to decades past, while the recipes carry on Lindsey’s family tradition. Every item is made from scratch, and no cinnamon will be served cold- ever.   Though the bakery is only open one day a week, its impact reaches far beyond its Saturday hours. The business has become a gathering place where regulars catch up over coffee, strangers strike up conversation, out of towners travel to indulge.  For Lindsey, Paper Moon is more than pastries. It’s proof that community can be built one batch at a time.

What happens when cutting-edge technology meets one of the oldest industries in the world? You get Marble Technologies: a fast-growing ag tech startup working to modernize meat processing through automation and AI.   Jordyn Bader, Director of Industry Partnerships, says Marble develops robotics and automation systems powered by artificial intelligence and machine learning. Their mission? Make meat processing safer, more efficient, and more scalable through smart automation. The company's research research led to their first commercial product, Marble Pack-Off, an automated system that sorts vacuum-sealed meat products. Bader likens it to “an Amazon distribution center for meat products.” Building Nebraska is produced by the Nebraska Rural Radio Association and powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska-Lincoln.

In the heart of downtown Lincoln, Cody Schmick sits inside Bierhaus Maisschäler, just one piece of the Nebraska-spun craft beverage empire he’s helped build. Schmick recalls a humble beginning: a backroom homebrew meeting in Broken Bow, a small town many might overlook, unless you’ve tasted the beer that launched there in 2014. “We just celebrated our 10-year anniversary,” Schmick says. “It’s crazy.” From a 2,500-square-foot startup to a 20,000-square-foot brewing destination with a full restaurant and outdoor stage, Kinkaider Brewing Company’s "mothership" in Broken Bow remains its heart, but the pulse now stretches across the state. With locations in Lincoln, Omaha, and soon Kearney, plus two additional brands - Sideshow Spirits, Lincoln’s first legal distillery, and Beer House Meischler, a German beer hall concept - the team is proof that passion and place can power growth. Building Nebraska is produced by the Nebraska Rural Radio Association and powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska-Lincoln.

In the tiny town of Burr, Nebraska, population 52, one woman’s faith and love of baking has turned two backyard sheds into a community destination. Amy Oswald, owner of Adeline’s Bakery, didn’t follow a traditional path to entrepreneurship. “I’ve been baking since I was probably 16,” she said. “But, you know, life happens, and you gotta wait. I always said you have to wait until God tells you, you can do things.” After reading about Nebraska’s cottage food law, Amy jumped “off the diving board” and transformed a dream into reality—without ever stepping into culinary school. What started as a seasonal passion project soon became her full-time job, built with help from her husband, Joe. “Technically, I haven’t taken a paycheck in two and a half years. This is why we keep my husband around,” she joked. The bakery sits in Amy’s backyard in two prefabricated sheds. Inside, the shop feels like “an old general store,” complete with homemade jams, jellies, and fresh-baked goods. “I’ve got six grandkids, so I always want it to feel like you’re getting a hug when you walk in,” she said. Amy’s heart for hospitality caught the attention of the Nebraska Passport Program. In 2023, Adeline’s was named the favorite stop of all 70 locations. “We had over 2,400 people come through the store. I was absolutely blown away,” she said. Despite the popularity, Amy is not looking to expand. “People love pulling in here. We’ve got flowers, cats, picnic tables—and always free coffee.” Her advice to others with unconventional dreams? “Do what makes you happy, because life is just too short. I’m living proof—you don’t have to go to college to do something you absolutely love.” And as for her favorite baked good? “That’s like picking a favorite child… but if I mess up a cookie, I better eat it.” Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska-Lincoln. #smallbusiness #bakery #baking #business #entrepreneurship #entrepreneur #podcast #nebraska #buildingnebraska

In 1995, Craig and Lori Gana took a leap of faith and started Gana Trucking & Excavating, a venture that began by hauling out of their sand pit with a single dump truck. These days, the business has grown to include over 100 trucks, 200 machines, and a crew just shy of 300 to operate them. Craig says a key to their success has been hiring the right people at the right time. “We’re just big on high character individuals who have a passion or feel they could have a passion for what they’re applying for.” When it comes to soliciting new business opportunities, Craig says G&E’s edge does not come from having the fanciest or largest-scale equipment. Rather, it comes from the human side of the business equation. “Our niche is just caring more,” said Craig. “Caring more, working harder, and doing everything with honesty and integrity.” A self-proclaimed multi-passionate individual, Craig encourages those with an interest in entrepreneurship to relentlessly chase their passions. “Go do what your passion is because then it is easy to wake up every day and you will no doubt be successful,” he said. “And if you’re fortunate enough to have multiple passions, great. Be the leader you were born to be.” Learn about Gana Trucking & Excavating’s inspiring story of entrepreneurship, growth, and strategy in the latest episode of Building Nebraska, powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln.

The Building Nebraska Podcast is bringing a special live episode straight from Engler’s Fireside event. This conversation highlights the journeys of two Nebraska entrepreneurs who turned small ideas into thriving businesses. Featured Guests: ➡ Eli Vedral, founder of Kookaburra Cookies – A homegrown baking business that has seen rapid success. ➡ Aaron Rerucha, owner of Oxbows Furniture – A Nebraska craftsman building high-quality, custom furniture. Key Topics: How to turn a passion into a profitable and sustainable business The challenges and strategies behind building something that lasts Lessons learned along the way—what they wish they knew before starting Both guests share a common thread: resilience, hard work, and the determination to build something from the ground up. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska-Lincoln.

A journey that started on the big island of Hawaii’s Kona Coast now finds itself on main street of Oshkosh, Nebraska. The dream of Mark Ferrari Specialty Coffees began with Mark Ferrari’s childhood, where he grew up working on his family’s coffee farm.   Ferrari became a student of coffee roasting, learning from valued mentors and accepting the process of trial and error. His experiences in Hawaii truly gave Ferrari an appreciation for the art of making good coffee, from seed to cup.   After teaming up with business partner Mark Piva, Ferrari began exploring opportunities to open a coffee roastery on the mainland of the United States. Piva’s desire to give back to his hometown of Oshkosh lead him to pitch the rural community as the place to plant their roots.   Beyond being centrally located for coffee distribution, Piva knew the benefits of small town living firsthand. However, he knew Ferrari would take some convincing.   “If I was him, I’d be like this makes no sense,” said Piva. “But we found this building and we’ve been here for 18 years.”  Today, Mark Ferrari Specialty Coffees is a roastery with national acclaim, but to the residents of Oshkosh, it serves as a community hub.   “We wanted to create a little Hawaii shop oasis, and hopefully tastefully done,” said Ferrari. “It has really exceeded my expectations.”  Learn about the unique story of Mark Ferrari Specialty Coffees in the latest episode of Building Nebraska, powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln.

For over 40 years, Brown Sheep Company has been spinning high quality, natural fiber yarn near Mitchell, Nebraska.  The now third-generation business was started by Harlan and Janet Brown. Harlan, a sheep farmer, got the idea to spin his own yarn when his daughter asked for a spinning wheel for Christmas.  At this same time, many textile companies on the east coast were struggling to get by. Harlan jumped on the opportunity and purchased used equipment to start a business of his own. Just nine months later, he produced his first skein of yarn.   After receiving pushback and being chastised for his decision to produce yarn in western Nebraska, Harlan loaded up his Buick and started selling the old-fashioned way: from his trunk.   These days, Harlan’s grandson, Andrew Wells, is at the helm of Brown Sheep Company, where he works to carry on the family legacy while identifying new market opportunities and production strategies. He says transitioning into a family business can be both rewarding and challenging.   “The romanticized idea in your head of what it is like to join a family business and what it is really like are two different things,” said Wells. “Learning to work with your parents takes a lot of grace and tact in how you present problems. The nice thing about working with family is they’re your family, and they will never leave you. I have always appreciated that.”  Learn more about the legacy of Brown Sheep Company in the latest episode of Building Nebraska, powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln.

Nestled in the Nebraska Panhandle, the cattle that call Schuler Red Angus home are part of a much larger story.   For five generations, the Schuler family has moved forward with grit, perseverance, and a dedication to the land. For the past three generations, this has included owning and operating a commercial cow calf operation. Additionally, Schuler Red Angus provides dependable genetics for cattlemen through seedstock and their annual bull sale.   David Schuler cannot help but reflect on his family history with awe.   “Every generation had somebody in it that had the grit to make it happen,” he said. “Is it going to be me for my generation? We’ll see.”  David says it is not just about producing good genetics. Rather, it is creating a product that producers can trust.   “If I can produce bulls, genetics, and heifers that make sustainability and profitability happen, and have the passion behind it- hopefully people will allow us to have some guidance in their herds,” he said.   Learn more about Schuler Red Angus and their mission in the latest episode of Building Nebraska, powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln.

A taste of Texas has found its home in the heart of Alliance, Nebraska.   Husband and wife duo, Fletcher and Flor Sheridan, took a leap of faith and opened Golden Hour Barbecue in March of 2024. Since then, they have quickly become a community favorite and downtown staple.   After learning the ropes from seasoned barbecue establishments, Fletcher and Flor have honed in on their offerings. Their food has been a hit- and not just for the locals. Texas Monthly included them in their “Top Ten Texas Style BBQ Joints Outside the Lonestar State” list.   “Our standard is great barbecue,” said Fletcher.   For the Sheridans, owning their own business has been a dream come true. Setting up shop in Flor’s hometown of Alliance has proven to be a wise, and economical, decision.   “We just saw the potential here,” said Fletcher. “We just love this downtown and see so much more for it.”  Listen to the Golden Hour Barbecue story on Building Nebraska, available wherever you listen to podcasts and powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln.

How did a small family business turn into a state of the art, world renowned cattle feedyard? The answer lies with brother duo Jerry and Bill Adams. Their parents, Russell Jr. and Angenette Adams began backgrounding a few thousand cattle. These days, the operation has a feeding capacity of 125,000 head, with another 125,000 being backgrounded. Since the beginning, Adams has been dedicated to adopting the newest technologies, participating in research, and elevating the cattle feeding business at large. Their mission is simple: to produce high quality, sustainable beef for a hungry world. Over the years, the business has expanded, responded to challenges, and infused their community with opportunity. According to Jerry, there are three things business growth, or lack thereof, hinges on: opportunity, investment, and black swans. Learn how the Adams brothers capitalized on opportunities, made smart investments, and navigated black swan events in the latest episode of Building Nebraska! Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln.

Scratchtown Brewing Company, based in Ord, Nebraska, is a local brewery rooted in rural revitalization and community development. In this episode of Building Nebraska, co-owner Caleb Pollard shared insights into the challenges and triumphs faced by the brewery, especially during the COVID-19 pandemic, along with his thoughts on the importance of rural revitalization and community collaboration. Opened in 2013, the business is owned and operated by four families: the Pollard, Klimek, Reilly and Stunkel families. Pollard's extensive background in, and passion for rural economic development has helped guide Scratchtown's mission. "I'm a big believer that it's incumbent upon us as business owners and as entrepreneurs to be change drivers, positive change drivers, and be advocates for our rural communities," Pollard said. Learn more about Scratchtown's resilience and philosophy on rural ecosystems in this episode of Building Nebraska. Building Nebraska is presented by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska-Lincoln.

On the outside, Crusty’s Feed Store may look like any feed store. But inside, it’s a lifeline for producers, offering the tools and supplies needed to raise some of the best cattle herds in the country. Owners Jason and Kari Christensen opened Crusty’s Feed Store in Arthur, Nebraska, over seven years ago. With minimal experience in livestock nutrition, the husband-wife duo was determined to support local producers and redefine what a feed store could be. In this episode of Building Nebraska, discover how Crusty’s Feed Store has pushed boundaries in the feed industry, built a recognizable brand, and maintained a strong marriage through it all. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship program at the University of Nebraska-Lincoln.

Normal Roasting Company, nestled in the heart of Burwell, Nebraska, has become an unexpected hub of community and craftsmanship, roasting beans with passion and precision that rival any urban coffee roaster.  Owners Josh and Sara Holmquist purchased Normal Roasting in March of 2017. Since then, they moved the business from Arcadia to Burwell and have grown the business to be a staple in their community and the Nebraska coffee ecosystem.   Inside of the freshly painted storefront, there is more than meets the eye. Normal Roasting Company is a business with many facets: wholesale coffee, equipment technology and support, retail and more.  With each cup, they're not only energizing locals, but also putting Burwell, Nebraska on the coffee map. Learn how Normal Roasting Company has transitioned its focus as a small business on this episode of Building Nebraska!  The Building Nebraska podcast is powered by the Engler Agribusiness Entrepreneurship program at the University of Nebraska-Lincoln.

Tim Vala describes himself as a city boy raised in Omaha, but he had a wild idea: he could become a farmer. With little more than determination and a dream, he found land that he could buy bit by bit. When he bought his first tractor, he didn’t even know how to drive it home. His first crops of fruits and vegetables? He had no idea how to grow them. But through research, self-education, and pure perseverance, Tim made it happen. What started on a few rented acres on the outskirts of Omaha has grown to become Nebraska’s largest agritourism destination known as Vala's Pumpkin Patch and Apple Orchard. To hear about Tim’s journey and challenges, check out the latest episode of the Building Nebraska podcast, where he dives deeper into the creation of Vala’s Pumpkin Patch and Apple Orchard and his vision for the future. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.

It was a simple, yet powerful, challenge that launched a father-son duo to invent a life-saving robot. A farmer in rural Nebraska, told Chad Johnson and his son Ben they needed to invent something to keep farmers out of grain bins. The Johnsons were experienced in robotics. So Chad, a teacher by trade with no knowledge of the ag industry, said “challenge accepted.” That’s when the Grain Weevil was born. Simply put, the Grain Weevil is a mobile robot that uses augers to move the device around. And because the robot can level the grain, break up crust, and more, it means that humans do not have to enter the dangerous confinements. According to the National Feed and Grain Association, there were 42 fatal and non-fatal grain entrapment cases documented in 2022, nearly 40% of which were fatal. “Our goal is to build a tool so that you never have to place your boots inside a grain bin where there’s grain,” Chad said. Chad and his son, Ben, run the company together. He reveals the challenges of separating family and business and shares tips for those who run family businesses. About Building Nebraska: We are a podcast for dreamers AND do-ers. We’ll ignite your passion for entrepreneurship and showcase those who turn ideas into reality. Powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln. Follow Building Nebraska on Instagram! @buildingnebraskapod Connect with Grain Weevil: https://www.grainweevil.com/ Learn more about the Engler Agribusiness Entrepreneurship Program: https://engler.unl.edu/ Check out more podcasts produced by the Rural Radio Network: https://ruralradio.com/podcasts/

Running a business is hard. Running a business with your spouse is harder. But Andrew and Alix Ambriz - owners of Embers Bakery & Cafe in McCook, Nebraska – are navigating marriage and parenthood while providing their community with a place to gather. Pretty cool, right? But how does a bakery and cafe in rural southwest Nebraska continue to hand-source its baked goods and find staff to keep its doors open? On this week’s episode of Building Nebraska, Andrew shares about the logistics of running the business, how much flour they go through in a year, and the “why” behind it all. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln. About Building Nebraska: We are a podcast for dreamers AND do-ers. We'll ignite your passion for entrepreneurship and showcase those who turn ideas into reality. Powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln. Follow Building Nebraska on Instagram! @buildingnebraskapod Connect with Embers Bakery and Cafe: https://www.facebook.com/embersbakeryandcafe Learn more about the Engler Agribusiness Entrepreneurship Program: https://engler.unl.edu/ Check out more podcasts produced by the Rural Radio Network: https://ruralradio.com/podcasts/

In a bold move with no prior experience in the bakery business, a husband-and-wife duo purchased one of the most well-known bakeries in Nebraska. Alix and Andrew Ambriz didn’t grow up in McCook, Nebraska, nor did they have any background in baking. But that didn’t stop them from taking a leap of faith in buying Sehnert’s Bakery, a staple of southwest Nebraska, three years ago. Over the decades, Sehnert’s Bakery had become an integral part of the McCook community. Founded in 1957, it earned a reputation for its fresh donuts, bread, and warm, welcoming atmosphere. Now, three years into their ownership, the Ambriz family has truly made the bakery their own. Recently, they announced a new chapter in its history with a name change: Sehnert’s Bakery is now known as Embers Bakery and Café. To hear more about the Ambriz family’s journey and how they’re shaping the future of this beloved local business, listen to their story on the Building Nebraska podcast, powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln. --------- About Building Nebraska: We are a podcast for dreamers AND do-ers. We'll ignite your passion for entrepreneurship and showcase those who turn ideas into reality. Powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln. Follow Building Nebraska on Instagram! @buildingnebraskapod Connect with Embers Bakery and Cafe: https://www.facebook.com/embersbakeryandcafe Learn more about the Engler Agribusiness Entrepreneurship Program: https://engler.unl.edu/ Check out more podcasts produced by the Rural Radio Network: https://ruralradio.com/podcasts/

At Baker’s Candies, family isn’t just a value—it’s the foundation of their success. In this episode of Building Nebraska, CEO Todd Baker shares how he and his brother have carved out unique roles within the business while keeping their family at the heart of every decision. “The great thing for us as a family is that we're not motivated by money. When money becomes the principal value of a business, that is the moment when you risk losing everything. For us, family always comes before profit, productivity, and everything else.” Discover how these principles guide Baker’s Candies to produce 50 million chocolates yearly while remaining a symbol of Nebraska’s strong family values and work ethic. About Building Nebraska: We are a podcast for dreamers AND do-ers. We'll ignite your passion for entrepreneurship and showcase those who turn ideas into reality. Powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln. Follow Building Nebraska on Instagram! @buildingnebraskapod Visit the Baker’s Candies Website: https://bakerscandies.com/ Learn more about the Engler Agribusiness Entrepreneurship Program: https://engler.unl.edu/ Check out more podcasts produced by the Rural Radio Network: https://ruralradio.com/podcasts/

Baker’s Candies founder Kevin Baker set out to make a product that “Nebraska could be proud of.” These days, the company produces what is affectionately known as “Nebraska’s Chocolate.” Though the sweet, delectable chocolates are a point of pride for Nebraska residents, “Nebraska’s Chocolate” has not stayed within state lines. The product is now sold in all 50 states and many countries. CEO Todd Baker says proud Nebraskans are responsible for spreading their chocolate footprint. “When competition moves in, Nebraskans become defensive of our brand,” said CEO Todd Baker. “We are blue-collar gourmet.” Learn more about the branding of Baker’s Candies in Part 2 of their story on Building Nebraska! About Building Nebraska: We are a podcast for dreamers AND do-ers. We'll ignite your passion for entrepreneurship and showcase those who turn ideas into reality. Powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln. Follow Building Nebraska on Instagram! @buildingnebraskapod Visit the Baker’s Candies Website: https://bakerscandies.com/ Learn more about the Engler Agribusiness Entrepreneurship Program: https://engler.unl.edu/ Check out more podcasts produced by the Rural Radio Network: https://ruralradio.com/podcasts/

Would you believe us if we told you Nebraska’s favorite chocolate was created by an engineer who found himself without a job? Kevin Baker, founder of Baker’s Candies, worked for the U.S. Department of Defense during the end of the Vietnam War through the Cold War. He mass-produced missiles, but when the Cold War ended, those missiles were never fired, and his job was no longer needed. In 1987, Kevin told his family they were going to start a chocolate factory in Greenwood, Nebraska. His son, Todd, who is now the CEO of Baker’s Candies, was just six years old at the time. Forty years later, the business is shipping its product to all 50 states and dozens of countries. By the end of 2024, the business is on track to manufacture about 50 million chocolate meltaways. Learn more about the Baker’s Candies story on the Building Nebraska podcast. --- About Building Nebraska: We are a podcast for dreamers AND do-ers. We'll ignite your passion for entrepreneurship and showcase those who turn ideas into reality. Powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln. Follow Building Nebraska on Instagram! @buildingnebraskapod Visit the Baker’s Candies Website: https://bakerscandies.com/ Learn more about the Engler Agribusiness Entrepreneurship Program: https://engler.unl.edu/ Check out more podcasts produced by the Rural Radio Network: https://ruralradio.com/podcasts/