Built Different

George Smith breaks down what it really takes to survive and win in commercial real estate brokerage — the grind, the pressure, the emotional rollercoaster, and the discipline most people don’t talk about. We get into his early days (living lean, fighting for deals, learning cold calling the hard way), the moments that almost broke him, and how faith, reps, and consistency helped him push through. George also shares how Smith Commercial came together, why comfort is dangerous in brokerage, and what it means to build a legacy for his family — while staying present at home. If you’re in brokerage, thinking about getting in, or you’ve ever felt like quitting… this one’s for you.You can reach George at:https://smith-cre.comhttps://www.instagram.com/g_smith_cre/https://www.linkedin.com/in/george-smith-4640b123Chapters00:00 Gratitude and Life's Seasons04:51 The Hustler's Journey09:39 The Grind of Commercial Real Estate13:51 Building a Brokerage: The Unexpected Path20:39 Leading by Example and Faith23:58 Advice to My Younger Self25:50 Legacy and Future Aspirations30:31 Introduction and Overview30:31 Key Insights and Reflections

In this episode of Built Different, I sit down with Matthew Drane, founder of Revolt CRE, for a real conversation about process, risk, and what it actually takes to last in commercial real estate.Matthew shares how his path into CRE wasn’t conventional — from early investing and taking major risks, to building a traditional brokerage career and eventually realizing the system didn’t work for everyone. We talk about discipline, adaptability, and why understanding people matters more than chasing deals.This episode isn’t about hype or shortcuts.It’s about staying uncomfortable, trusting the process, and building something on your own terms.If you’re in CRE — or thinking about getting in — this one will make you think differently.🔗 Connect with Matthew DraneWebsite: https://www.revoltcre.comLinkedIn:   / mdrane  Instagram:   / matthewedrane  Chapters00:00 Embracing the Process03:06 The Journey to Real Estate06:09 Risk and Reward in Career Choices09:09 The Birth of Revolt CRE11:58 Transforming Brokerage Training15:09 Navigating the Commercial Real Estate Landscape18:09 The Importance of People in Real Estate20:58 Adapting to Change in the Industry24:02 Building a Hybrid Brokerage Model27:10 Lessons from Experience30:06 Connecting with the Audience32:57 Advice for the Next Generation35:48 The Future of Revolt CRE