Built for Creators

In this episode of Built for Creators, Callum Houston steps in as guest host while Matthew Dunne is away, bringing fresh insights into the world of eCommerce and warehouse optimisation. This week, Mike Myers, founder of Lully, joins the conversation to explore how AI is revolutionising the way warehouse handle picking, packing, and fulfilment. Discover how Lully's cutting-edge technology leverages 3D space mapping and data-driven decisions to create more efficient operations for brands of all sizes. From small startups to large-scale enterprises, Mike shares how optimising the route picking process can lead to a significant reduction in labour costs and time. Plus, a peek into future trends like replenishment optimisation and physical tech innovations that are setting the stage for even smarter warehouses.

In this episode of Built for Creators, we sit down with Casey Winans from Full Stride to tackle the challenges and opportunities around warehouse management. Casey shares his journey from software engineering into the world of supply chain and warehouse systems — and why so many businesses stumble by investing in technology before they're truly ready. From the hidden pitfalls of piecemeal systems to the importance of building clarity before buying software, we break down real-world advice on scaling operations, managing fulfillment growth, and knowing when (and when not) to invest in a WMS. Whether you're a growing distributor, a 3PL startup, or a brand taking fulfillment in-house, this episode is packed with actionable insights to set your business up for long-term success.

In this episode of Built for Creators, we welcome back host Matthew Dunne after a brief hiatus, as he sits down with renowned supply chain expert and founder of Supply Chain Insights, Lora Cecere. Together, they dive deep into the evolution of global supply chains — from the rise of eCommerce to the critical lessons of the pandemic. Lora shares her no-nonsense take on why most companies are measuring too much, designing too little, and how true supply chain excellence starts with talent, clarity, and systems thinking. From the role of AI and generative models in planning, to the pressing need for sustainability, circularity, and responsible innovation, this episode is a must-listen for any creator or business builder trying to navigate an increasingly complex world. Whether you're running a small business or just curious about how your favourite products make it to your door, you’ll come away with a fresh perspective on what it really means to build smarter, more resilient systems.

In this episode, Built for Creators takes a deep dive into the turbulent world of global logistics with Beth Chapman, co-founder of Starlinks Global. With Callum Houston stepping in as guest host, this conversation explores how sudden changes — from Brexit to U.S. tariff shocks — have exposed just how fragile international supply chains can be. Beth shares how Starlinks Global builds resilience into every part of their operation, how they navigated the chaos of the February 2024 de minimis collapse, and why staying compliant and proactive isn’t just good practice — it’s survival. Whether you're a retailer, founder, or just fascinated by how goods actually move across borders, this episode is packed with real-world insight into logistics, risk, and building for the future.

What does it take to future-proof your business in a rapidly changing world? In this episode of Built for Creators, we sit down with David Solomon—a business strategist, leadership consultant, and transformation expert who’s helped organisations of all sizes navigate growth, innovation, and change. From founding and scaling the award-winning eCommerce agency Velstar to launching his consultancy, Dave Solomon Solutions, David shares the lessons, mindset shifts, and strategies that have shaped his journey. We unpack the real-world challenges of business transformation, how to foster a culture of innovation, and what modern leadership looks like. Whether you're a startup founder, creative entrepreneur, or corporate leader, this episode is packed with tactical insights on scaling sustainably, leading resilient teams, and staying ahead in competitive markets.

The eCommerce landscape is changing—are you ready? In this episode of Built for Creators, Matthew sits down with Chloë Thomas to explore the future of online retail, the power of efficiency over endless growth, and how AI is reshaping the way businesses scale. From smart acquisitions to AI-driven customer service, Chloë breaks down the biggest challenges and opportunities in the eCommerce world of 2025. Whether you're a brand, entrepreneur, or just curious about the future of online business, this episode is packed with insights you can’t afford to miss!

In this episode of Built for Creators, we sit down with James Gurd, an independent eCommerce consultant with over 16 years of experience. James shares insights into digital strategy, replatforming, and mentoring within the eCommerce space. He breaks down key trends in platform selection, the role of AI in eCommerce, and the importance of strategic planning when scaling a business. We also discuss the common pitfalls of replatforming, the rise of composable commerce, and how automation is shaping the future of online retail. Whether you're a small business or an enterprise retailer, this episode is packed with valuable insights to help you navigate the evolving world of eCommerce.

In this episode of Built for Creators, Matthew Dunne sits down with Ben, the founder and CEO of Unsociable, one of the UK's top-rated TikTok Shop partners. Ben shares insights into how Unsociable helps brands effectively navigate TikTok’s eCommerce platform, from product integrations and retail strategies to content creation and live shopping experiences. He delves into his journey from working in alternative health and wellness eCommerce to building a leading agency that pioneers social commerce. The conversation explores the rise of TikTok Shop, its impact on the retail industry, and the evolving landscape of live shopping. Ben also highlights the challenges brands face, the misconceptions about selling on TikTok, and why authenticity drives success on the platform. With engaging discussions on TikTok's global expansion, the future of social commerce, and some surprising insights into viral marketing, this episode offers a must-listen deep dive into the creator economy and the digital shopping revolution.