PODCAST · business
Built in EMEA — GTM Operator Stories
by Pavel Novak
Real conversations with the GTM operators who built EMEA's best revenue organizations. Too many SaaS companies scale the hard way — burning good people, missing targets, and wondering why growth feels more painful than it should. The answer is almost never the product. It's the architecture.Built in EMEA is hosted by Pavel Novák — revenue enablement leader, GTM operator, and founder of the ROA Prague chapter. Every episode, Pavel sits down with a senior GTM operator in EMEA who has built something real: a sales process, a revenue org, an enablement function, a customer success motion. Someone who made real decisions under real pressure and has the scar tissue to talk about it honestly.No theory. No frameworks that look clean on a slide and fall apart in the field. Just honest conversations about what it actually takes to scale a revenue organization in EMEA — and how to stop burning good people in the process.For CEOs, CROs, RevOps, enablement leader
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Built in EMEA: Scaling is an Architecture Problem (Official Trailer)
"We have a great product, why is it so hard to sell?"If you’ve heard this in your leadership meetings—or felt the sting of a ghosted demo and a "Frankenstein" CRM—you know that scaling in EMEA often feels like an uphill battle. But the high turnover and missed targets aren't "natural attrition." They are the result of an architecture problem.Welcome to Built in EMEA, the podcast for the people actually doing the work of scaling revenue organizations in Europe, the Middle East, and Africa.In this trailer, host Pavel Novák breaks down why most GTM strategies fail in the field:The Design Gap: Sales processes built by people who have never sold.The CRM Burden: Tools that create more work for sellers instead of removing it.The Support Void: Sellers standing in front of customers with zero context and no clear path to a decision.What to expect from the show: We go beyond the clean frameworks that look great on a slide deck. Instead, we head straight for the messy, dirty building site where real companies are forged. Pavel sits down with go-to-market operators who have built something tangible in this region to discuss what broke, what worked, and what they would do differently.This is your peer group if you are:A CEO wondering why growth feels more expensive than it should.An Operator (Enablement, RevOps, or Sales Leadership) trying to build the right thing in the right order.A Seller, CSM, or Engineer who has ever felt unsupported and wants to understand why.Companies that scale well in EMEA aren't luckier—they’re just better architected.Follow Built in EMEA wherever you listen to podcasts and join the conversation.
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ABOUT THIS SHOW
Real conversations with the GTM operators who built EMEA's best revenue organizations. Too many SaaS companies scale the hard way — burning good people, missing targets, and wondering why growth feels more painful than it should. The answer is almost never the product. It's the architecture.Built in EMEA is hosted by Pavel Novák — revenue enablement leader, GTM operator, and founder of the ROA Prague chapter. Every episode, Pavel sits down with a senior GTM operator in EMEA who has built something real: a sales process, a revenue org, an enablement function, a customer success motion. Someone who made real decisions under real pressure and has the scar tissue to talk about it honestly.No theory. No frameworks that look clean on a slide and fall apart in the field. Just honest conversations about what it actually takes to scale a revenue organization in EMEA — and how to stop burning good people in the process.For CEOs, CROs, RevOps, enablement leader
HOSTED BY
Pavel Novak
CATEGORIES
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