Business Book Bites

Today, host Karen Williams is joined by the inspiring Zana Goic Petricevic, bestselling author, leadership transformation expert, and global speaker.   Zana’s journey began in February 2020 when she boldly decided to write her first book—just as the world was on the brink of the pandemic. Instead of playing it safe, Zana leaned into the uncertainty, publishing Bold Reinvented and later Leading on the Edge, each work not only transforming her business but also her own life and worldview.  In this episode, Karen and Zana dive deep into how writing and publishing can change who we are, why embracing risk is crucial for true impact, and the power of bold storytelling in leadership and authorship. If you’re wondering why so many people with extraordinary potential hold back from making a real impact—or how you can find and amplify your own voice as an author—this conversation is full of wisdom, honest vulnerability, and practical tips to help you step into your own boldness.  You can listen to our earlier episode (S2, Ep 12) via www.librotas.com/podcast or https://podcasts.apple.com/us/podcast/the-power-of-personal-and-professional-growth/id1705020493?i=1000655750145.  ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors.   We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways  Embrace Vulnerability: True impact comes when you’re willing to take risks and share your authentic story—even (and especially) when it feels uncomfortable. As Zana says, "There’s no safe way to take bold steps."  Invest in Support: Don’t go it alone. A mentor can not only structure your story but push you past your doubts, helping you evolve into the author (and leader) you’re meant to be.  Envision Your Future Self: Imagine how your life and voice will grow post-publication. Let that future pull you forward, guiding the bold moves you make in your writing and your leadership.  Bio  Zana Goic Petricevic is a leadership transformation expert, bold leadership coach for C-suite leaders, speaker and best-selling author of Bold Reinvented and Leading on the Edge, helping organisations to embrace change, adopt a bold mindset and take decisive risks to thrive.   Zana’s mission is to empower leaders to lead on the edge, pushing the boundaries of what’s possible and creating impactful change. With a university degree in languages and a master’s degree in economics, Zana transitioned from a dynamic career in corporate communications and marketing within the oil and gas and pharmaceutical industries to focus on leadership development. She now inspires organisations across the globe with her compelling talks and cutting-edge leadership programmes.   As the founder of Bold Leadership Culture, a boutique leadership development consultancy based in Croatia and the UK with a global presence across the EU, USA and APAC, Zana is a recognised expert in coaching and leadership development. Her SOUL Framework®, featured in Bold Reinvented, forms the foundation of her company’s global offerings, transforming how leaders engage with courage, consciousness and conviction.   Zana has coached and trained hundreds of leaders, partnering with global giants in diverse industries, including big tech, banking, pharmaceuticals, the Big Four, engineering and more. Her impressive client list includes PwC, Capgemini, UniCredit Bank, TikTok, Amazon, Sandoz and EU institutions, among others.   Living in Zagreb, Croatia, with her husband and son, Zana travels the world pursuing her passion – transforming leadership on a global scale.   Website: www.boldleadership-culture.com   Book link: https://a.co/d/095auXWc and https://a.co/d/0iW6oXZY   Socials:  https://www.linkedin.com/in/zanagoicpetricevic   Time stamped overview:  00:00 Books Open Doors to Connections04:26 Writing Books and Bold Leadership08:59 Bold Writing Requires Vulnerability12:32 Risks of Sharing Ideas16:15 Prioritizing Reader Engagement in Books17:57 Work with a Book Mentor20:44 Embracing Growth and Purpose  Keywords:    leadership transformation, book writing journey, Bold Reinvented, Leading on the Edge, author vulnerability, business transformation, global leadership, coaching, training business, book publishing, personal growth, identity evolution, thought leadership, organizational change, cultural diversity, storytelling, book mentoring, boldness, risk-taking, self-doubt, authenticity, vision setting, personal brand, sharing personal stories, experimenting, book methodology, professional fulfilment, writing a book  

In this episode, host Karen Williams is joined by Akasha Lonsdale. Akasha shares her journey across three books: from a self-published debut sparked by her psychotherapy clients’ requests, to a commissioned guide on religious etiquette, and most recently, Mindful Life Wisdom for Women 50+—a book born out of adversity and a belief that every problem carries a gift.  Together, they explore practical strategies for writers, including mind mapping, Post-it notes, and the importance of authentic voice. Akasha opens up about her creative process, the impact her books have had, and the ripple effect of helping readers find wisdom in everyday life.   Whether you’re an aspiring author or simply seeking inspiration, this heartfelt conversation is packed with bite-sized tips and real-world insights designed to help you move forward on your own writing journey.   ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways  Mind Mapping & Chunking Are Game-Changers: Akasha Lonsdale shared her process of using mind maps and Post-it notes to organize her thoughts and shape her books. Breaking down big ideas into bite-sized chunks makes writing (and reading!) easier and more enjoyable.  Write What You Know—Authenticity Matters: Both Karen Williams and Akasha Lonsdale emphasized writing from your own experience, knowledge, and voice. Authenticity resonates with readers and builds credibility.Capture Inspiration in the Moment: Don’t let great ideas slip away! Akasha Lonsdale recommends recording thoughts—whether it’s a notebook, phone, or voice note—as soon as inspiration strikes, even if you’re in a supermarket or out for a walk.  Bio  Akasha is passionate about writing, personal development, spiritual growth, and the inside-out change needed to live a grounded, vibrant, authentic life. Her mentoring blends a background in psychotherapy, emotional intelligence, and interfaith ministry; always with honesty, heart, and a touch of humour.  Website: https://akashalonsdale.com   Book link: mybook.to/mindful-life-wisdom   Socials:    www.facebook.com/AkashaLonsdalePsychoSpiritualLifeMentor    www.linkedin.com/in/akashalonsdaledeighton www.instagram.com/akasha.lonsdale.mentoring www.youtube.com/@AkashaLonsdale-Deighton     Time stamped overview:  00:00 Book Launch Journey and Impact05:22 Guide to Religious Etiquette07:12 Unexpected Falls and Recovery12:27 A to Z Book Structure13:46 Mind Maps and Post-it Planning16:36 Mind Mapping and Writing Tools22:47 Respect Your Creative Rhythm24:14 Book Exclusively on Amazon 28:35 Capture Ideas Instantly  Keywords:    book writing, self-publishing, personal development, spiritual growth, interfaith ministry, author journey, book structure, mind mapping, Post-it notes for writing, writing strategies, authentic writing voice, book promotion, media appearances, radio interviews, book mentoring, writing tips, memoir writing, A to Z book structure, bite-sized writing, social media marketing for authors, writing habits, mindful living, meditative writing, writing routines, writing blocks  

Today, Karen Williams sits down with Julia Wood. With over 30 years’ experience working with or for the NHS, Julia is on a mission to help NHS professionals feel less frazzled, and she’s the author of the insightful new book, De-frazzle Your NHS Job. In this conversation, Julia Wood opens up about her personal journey—balancing a high-pressure role, caring for family, and ultimately finding a way to support her own well-being.   She shares how her lived experience, combined with in-depth interviews with NHS staff, formed the backbone of her book. They discuss the importance of niching down, the power of gathering real stories, and how these lessons translate into practical support for anyone working within, or alongside, the NHS.  Whether you’re curious about writing your own book, struggling with workplace overwhelm, or simply want to hear how honest, actionable advice can make a real difference, this episode is packed with inspiration, practical tips, and a behind-the-scenes look at turning experience into impact.   ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you with your book via www.librotas.com.   Key Takeaways  Real stories create real impact: Interviewing a diverse group of NHS staff added depth, relevance, and broad appeal to my book—don’t underestimate the power of community voices when sharing your message.  Practical tools beat theory: Readers don’t just want to know ‘what’ to do, but ‘how.’ Short chapters, reflective exercises, and actionable templates make change actually stick.  Niche down to level up: Focusing specifically on the NHS meant directly addressing specific challenges, leading to genuine engagement, opportunities, and a growing community of “cheerleaders.”  Bio   Julia Wood is on a mission to help NHS staff feel less frazzled. She’s the author of De-frazzle Your NHS Job and regularly speaks at conferences, as well as delivering workshops and masterclasses on the topic. Julia has over 30 years’ experience working in or for the NHS.   Website: www.de-frazzle.co.uk   Book link: https://www.amazon.co.uk/frazzle-Your-NHS-Job-minutes/dp/1919423702/   Socials:     https://www.linkedin.com/in/juliawoodqi https://x.com/JuliaWoodQI https://www.facebook.com/Defrazzle   Time stamped overview:  00:00 Struggles of Overwork and Caregiving03:12 NHS Lived Experience Strategies06:31 Impact and Collaboration Under Pressure10:44 Broad Questions, Honest Insights16:17 Reframing Marketing as Serving18:15 Book Gaining Enthusiastic Support20:48 Motivation for Writing Books  Keywords:    NHS staff well-being, stress management, burnout prevention, NHS staff shortages, high pressure work environments, time management, organization skills, work-life balance, quality improvement tools, change management techniques, team dynamics, working with challenging relationships, nhs staff resources, interviews with NHS staff, book testimonials, book beta readers, marketing for books, conference speaking, workshops for NHS staff, book launch strategies, business credibility, niche publishing, resources for NHS professionals  

Ready to make real progress on your book? In this episode Karen Williams and Sheryl Andrews dive deep into the concept of creating space to write – beyond just physically sitting down at your desk. They share insights from years of running writing retreats and coaching authors, exploring why just carving out time isn’t enough.  From managing life’s distractions (like bathroom renovations!) and breaking away from daily triggers, to finding the environments and support systems that truly nurture creativity, this conversation is packed with practical wisdom.   Karen and Sheryl talk about the transformative power of writing with others, processing emotions that surface through storytelling, and the vital importance of peer support, accountability, and kindness on your author journey.  Whether you’re squeezing in writing before breakfast or dreaming of a week in sunny Spain, this episode will help you redefine how you think about making space for your book—and inspire you to commit, connect, and create your best work.  ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking event, the Coffee and Connect Café, held on the first Tuesday of each month except May when we take a break. You’ll get learning, ideas, and the chance to connect with other authors.  You can find out more about all our upcoming events and programmes (including our writing retreats and Smart Author Momentum) at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key insights  Space isn’t just physical—it’s mental and emotional. It's not just about finding a quiet room or retreat (though those help!), but also about giving your brain permission to transition into writing mode and being mindful of the emotional journey that comes with authorship.  Peer support is invaluable. Talking your ideas through with others (as in their Author Circle and Smart Author Momentum groups) helps clarify thoughts, unlock memories, and normalize the ups and downs. “Having another human being there...reduces the stress in the system because you feel less alone.”  Growth happens in the messy middle. Writing a book isn't just a creative project; it’s a personal transformation. You’ll process emotions, revisit tough moments, and become more visible as you commit to your book – and peer support and retreats accelerate this growth.  Bio – Karen Williams  Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com   Socials:    https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/  https://www.instagram.com/karenwilliamslibrotas  https://www.youtube.com/@librotas   Bio – Sheryl Andrews  Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:  00:00 Challenges of Transitioning to Writing04:27 Creating Space for Writing06:31 Rest, Space, and Fresh Perspectives11:46 The Power of Peer Support13:32 Finding Voice Through Shared Space16:44 Isolation Triggers Brain Survival State20:41 Creating Focused Writing Spaces24:12 The Author's Journey of Growth27:27 The Journey to Writing Again30:04 Finding Support to Write  Keywords:    writing a book, writing retreats, author retreats, writing mode, peer support, writing groups, overcoming inner critic, book growth, author identity, clean space, clean language, body doubling, neurodiversity and writing, survival brain, safe space, writing tone of voice, feedback, group book coaching, author circle, publishing a book, safe space to write, writing support, author support, writing retreats Spain, smart author momentum  

Today, Karen Williams is joined by Christine Barnes, a global thought leader in organizational design and systems thinking, who has just launched her new book, Inclusionable.   Christine shares her inspiring journey of returning to academia at 63 to pursue doctoral research on inclusive leadership, and how she transformed her rigorous dissertation into a practical, story-driven business book.    From overcoming the challenges of narrative writing to creating a global community around inclusion, Christine’s insights reveal how leaders can spark lasting change and engagement in the workplace.   In this episode, you'll hear candid stories, key aha moments, and actionable tips for anyone thinking about writing their own business book—or leading with greater inclusion. Inclusionable isn’t just a book, but the beginning of a movement for more connected, effective teams worldwide.   ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors.  We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways  Stories Create Connection: Real-life leadership stories from Christine’s research bring inclusion to life, making it relatable and actionable for readers. People learn best from peers – not just experts.  From Dissertation to Narrative: Academic rigor is valuable, but translating it into a practical, engaging book means distilling evidence and embracing storytelling. Christine’s shift from tables and stats to narrative changed everything.Inclusion Is Not Just DEI: "Inclusionable" focuses on inclusion as a tool for leaders to create better engagement and performance – not as part of a DEI checklist. It’s about practical strategies leaders can use every day.  Bio  Christine Barnes, EdD is a global thought leader on organization design, development and systems thinking. Her work of inspiring leaders and teams to solve complex business challenges effectively is at the intersection of her doctoral research on inclusionary practices of leaders, her years of executive coaching, and her passion for continuous improvement.  Website: www.inclusionable.com   Book link: www.inclusionable.com   Socials: www.LinkedIn.com/in/christinebarnes   Time stamped overview:  00:00 From Dissertation to Impactful Book05:05 Leadership Insights: Stories Over Data09:13 Creating Community Through Connection10:52 Impact of Shared Reflections14:13 Inclusion as Leadership Strategy18:29 Collaborative Publishing Process Insights23:25 Start Small, Keep It Simple26:17 Write, Edit, Move Forward  Keywords:    organizational design, systems thinking, executive coaching, inclusive leadership, STEM organizations, inclusionary practices, inclusion biases, academic research, leadership development, narrative writing, qualitative research, quantitative research, evidence-based book, storytelling, business impact, book launch, creating a movement, community building, online connections, hybrid publishing, london book fair, girl Friday productions, manuscript editing, thought leadership, employee engagement, leadership strategy, practicing inclusion, writing a business book  

Today, Karen Williams sits down with Saar Ben-Attar, founder of Ascent Growth Partners and acclaimed author of Challengers – How a New Breed of Leaders Collaborates and Wins in a Hyper Competitive World. Saar shares the story behind his first book, revealing how his journey – filled with collaboration, frustration, and innovation – shaped both its content and its impact. They dive into the evolution of leadership and ecosystem growth, from the challenges of writing and publishing, to the real-world impact his book has had for organisations worldwide.   The episode explores the exciting frontier where business books meet generative AI, discussing how AI is helping readers bridge the gap between knowing and doing, driving creativity, and enabling more practical application of the book’s practices.  Whether you’re an aspiring author, an innovation leader, or simply curious about the intersection of business and technology, this episode dives into behind-the-scenes writing insights and a glimpse of the future where books become dynamic tools for change.   ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors.   We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents.Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways  From Words to Action: Writing and publishing a business book is just the beginning. The real transformation happens when readers move beyond passive consumption and start actively applying practices in their organizations.  Amplifying Creativity with AI: Saar shared how generative AI isn’t just a marketing tool – it’s a bridge to new collaborative possibilities, allowing readers to creatively engage with concepts and accelerate scenario planning from weeks to mere hours.  Collaboration Drives Innovation: The secret sauce? Consistent collaboration – both in crafting the book and developing tools that empower leaders to bring ecosystem thinking into their everyday work.  Bio  Saar Ben-Attar is the founder of Ascent Growth Partners, an award-winning firm that focuses on innovation and ecosystem-driven growth, supporting clients in fast-growing economies in the Middle East, Africa and Southeast Asia, with offices in Johannesburg and Singapore. He has been working with Fortune Global 500 as well as mid-sized, high growth organisations for over 20 years, helping them to realise their growth aspirations.   As a national expert in Business Ecosystems, under the auspices of the International Organization for Standardization (ISO), he has helped to develop a new global guidance standard for Innovation Ecosystem Management (ISO 56012).  His highly collaborative approach has given rise to partnerships formed with leading organisations that augment Ascent’s work, including business schools and industry think tanks.   Apart from his role at Ascent Growth Partners, he serves as an Advisory Board member and is an Executive Fellow at the Center for the Future of Organization, at the Peter F. Drucker School of Management. His book, Challengers: How a New Breed of Leaders Collaborates and Wins in a Hyper-Competitive World, has won acclaim and is available on Amazon.com.   Website: www.ascent-growth.com   Book link: https://www.amazon.com/Challengers-Breed-Leaders-Collaborates-Competitive/dp/B0CYWG78FQ  Book a 15 minute call with Saar here  Socials:  https://www.linkedin.com/in/saarbenattar   Time stamped overview:  00:00 Journey of Collaborative Creation06:10 Motivation, Challenges, and Learning09:39 Insights on Collaboration and AI11:45 Generative AI for Creative Impact16:16 Testing Practices for Real Life22:02 AI's Human Journey and Limits25:32 Effective AI Use Requires Clarity29:16 Generative AI Bridges Global Collaboration32:13 Collaborative AI-Powered Book Innovation34:34 Creating Value and Visibility  Keywords:    ecosystem-driven growth, Ascent Growth Partners, book writing journey, leadership, hyper-competitive world, , AI innovation, generative AI, collaborative learning, bestselling author, Amazon books, podcast appearances, collaborative ecosystems, organizational impact, value creation, business practices, digital tools, card deck, AI digital assistant, cultural collaboration, future of AI ethics, book publishing  

Today, we’re joined by Katie Chambers, developmental editor, copy editor, and owner of Beacon Point, LLC. Passionate about helping authors shape compelling fiction and nonfiction, Katie brings a unique perspective—not only as an experienced editor, but now as an author herself.  Karen Williams dives into Katie’s journey on both sides of the publishing fence: from supporting nearly 300 books behind the scenes to navigating the vulnerable experience of publishing her own self-editing guides for fiction and nonfiction writers. Together, they explore the emotional rollercoaster of imposter syndrome, the challenge of knowing when to stop editing, and the importance of getting honest feedback from beta readers—as well as engaging professional editors, even if you’re one yourself.  You’ll gain practical insights into the stages and types of editing, learn why investing in covers and blurbs might be more crucial than you think, and hear candid opinions about the powerful—but sometimes controversial—role of AI in writing and editing. Whether you’re just starting your manuscript, deep in revisions, or strategizing your book launch, Katie’s hard-won advice and actionable takeaways will help you level up your writing and publishing process.   ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways  Editing is a Multistage Process: Katie stressed that self-editing isn't a one-and-done deal. It often takes as much (or more!) time than writing your draft. Breaking your editing into focused rounds (story, scene/content, then actual writing improvements) is far more effective than trying to tackle everything at once.  The Value of Outside Support (Even for Editors!): Even as a professional editor, Katie invested in external editing, beta readers, and honest feedback to gain a fresh perspective. She emphasized that authors are always “blind to their own errors,” and an outside eye is essential—even for seasoned editors.  AI Is a Tool, Not a Replacement: Katie and Karen discussed using AI tools like ChatGPT and Claude for feedback and example generation. The consensus? AI can speed up certain parts of the process and offer new angles, but it’s never a substitute for thoughtful self-editing and professional review. Always make ethical, transparent choices about how and when to use these technologies.  Bio  Katie Chambers, a developmental editor, copy editor, and owner of Beacon Point LLC, helps authors shape powerful fiction and nonfiction. With a background in teaching middle and high school English and formal public speaking training, Katie brings clarity, enthusiasm, and a teacher’s heart to every presentation. She loves editing and running her business. Still, teaching is at her core, so give her a mic and a room of writers, and she's right at home. She’s passionate about helping authors strengthen their writing and better understand the editing process.  Website: https://beaconpointservices.org   Book link: https://beaconpointservices.org/self-editing-guides   Socials: https://www.linkedin.com/in/katie-chambers-62b16bb3   Time stamped overview:  00:00 Perils of Perpetual Editing06:15 Investing in Writing & Feedback08:11 Write Fearlessly, Edit Mercilessly11:42 Write Fearlessly, Edit Honestly14:47 Big Picture Editing Overview20:08 AI: Nuance Over Black and White21:07 AI-Assisted Editing and Examples26:52 Editing: AI vs. Human Touch27:55 Embracing and Learning ChatGPT34:20 Author Management Tracker Development35:49 Book Launch Strategy Tips  Keywords:    editing process, self-editing, copy editing, developmental editing, proofreading, imposter syndrome, beta readers, AI in writing, ChatGPT, Claude AI, professional editor, book publishing, author journey, book writing tips, feedback for authors, book marketing, cover design, book description, author bio, manuscript evaluation, editing levels, fiction writing, nonfiction writing, editing tools, writing drafts, publishing journey, editing costs, marketing strategies, advance review copies, arc readers  

In this episode, Karen Williams (The Book Mentor)  sits down with Kimberly Ashwin, an autism consultant, nurse, entrepreneur, and empowerment advocate. Kimberly Ashwin is the author of the memoir Teen Mum to CEO, published in 2025 – a raw and powerful story of resilience, healing, and transformation.  Together, Karen Williams and Kimberly Ashwin dive into her journey of overcoming adversity, becoming a mother at sixteen, navigating neurodivergence, and building a nationally recognized organization from her kitchen table. Kimberly Ashwin opens up about the process of writing her memoir as a dyslexic leader, the challenges of building a personal brand, and the unexpected opportunities her book has unlocked – including a new program supporting young women from disadvantaged backgrounds.  If you’ve ever doubted whether you could share your story or worried about imposter syndrome, this is an inspiring conversation you won’t want to miss. Grab your coffee and get ready for insights on personal growth, authentic storytelling, and creating impact far beyond the page.  ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways  Your Story Has Power – Even If You Doubt Yourself. As someone who’s dyslexic, Kimberley never imagined writing a book. But starting, jotting down bullet points, and accepting support from others made it possible. If you even help one reader, it’s worth it.  Embrace Vulnerability and Authenticity. Sharing the hard moments isn’t about dwelling on them, it’s about showing resilience and growth. Balance is key: be honest, but focus on the lessons learned along the way.  One Bold Step Sparks a Movement. Publishing a book was just the beginning. It’s led to the Team Mum to CEO program and inspired other young women to chase their goals – proof that telling your story can create ripples far beyond yourself.  Bio  Kimberley Ashwin is an Autism Consultant Nurse, entrepreneur, and empowerment advocate. She is the founder of Teen Mum to CEO and works as an independent consultant nurse, supporting neurodivergent individuals and empowering young mothers through entrepreneurship. A specialist in PDA-informed autism and ADHD assessment, Kimberley blends clinical expertise with lived experience to reshape service delivery with compassion and rigour.   Her journey includes being the CEO at Autism Oxford UK for 5 years prior to its closure and expanding her impact through speaking, workshops, and podcasts, positioning her as a thought leader in neurodivergence and women’s leadership. Known for emotionally intelligent messaging and meticulous operational systems, she is committed to building ethical, sustainable frameworks that foster trust and growth.   At the heart of her work is legacy: creating opportunities for young people, especially teen mums and neurodivergent women to thrive with confidence and strategy. Inspired by her children’s achievements in sport, Kimberley channels that drive into movements that challenge stereotypes and elevate community potential.  Website: www.kimberleyashwin.co.uk   Book link: https://www.amazon.co.uk/Teen-Mum-CEO-Neurodivergent-Advocacy/dp/191921190X   Socials: https://www.instagram.com/kimberley.ashwin/   https://www.linkedin.com/in/kimberley-ashwin-06a77a76/   Time stamped overview:  00:00 Overcoming Doubts to Write05:33 Reflection and Structure in Writing09:08 Managing Your Inner Critic10:43 Dyslexia's Impact on Verbal Skills17:40 Entrepreneurial Nurse's Journey20:20 Balancing Work and Home22:38 Just Go Write It  Keywords:    teen mum to CEO, memoir writing, personal branding, neurodivergence, dyslexia, overcoming adversity, leadership, publishing a book, entrepreneurship, podcast interviews, public speaking, disadvantaged backgrounds, rejection sensitivity dysphoria, imposter syndrome, personal growth, support for young women, inspirational stories, breaking stigma, social impact, neurodivergent author, writing and dyslexia  

In today’s episode, Karen Williams and Sheryl Andrews dive deep into one of the burning questions on every business author’s mind – what does real return on investment (ROI) look like when you write a book?   Sure, we all want to sell copies, but as Karen and Sheryl discuss, the true value of a book goes far beyond simple sales numbers. We debunk the 15-pound fallacy, discuss why focusing on book sales alone misses the bigger picture, and explore the unique ways a business book can boost your authority, streamline your processes, and open unexpected doors for your business.   Whether you’re using your book to save time, build credibility, or attract your dream clients, you’ll come away with fresh insights on how the process of writing a book is transformative – both personally and professionally.  ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  Our Smart Author Momentum programme starts on Monday 19 January 2026, and we also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Related episodes  S5, Ep 8: The Mindset Shift Behind a Bigger, Bolder Book with Claire Brumby (where we talk about Claire’s experience of self-publishing vs getting a publishing deal).  S5, Ep 6: The Courage to Write a Book That Matters with Deborah Naish (where we talk about how her book shifted her business long before her book was published).  S2, Ep 9: Cracking Crowdfunding during COVID with Paul Newton (where we talk about Paul’s crowdfunding experience).  S3, Ep 9: Career Trends and Crowdfunding Success with Della (which also touches on crowdfunding).  S4, Ep4: 5 Things Every Business Authors Should Know Before Publishing with Karen and Sheryl (where we talk about the pros and cons of the different publishing routes for business authors)  Key insights  Book sales are not the whole story: The true return on your investment doesn’t come from sales alone. It’s about the credibility, authority, and opportunities you create by putting your thinking, experiences, and processes into words.  Clarity is priceless: The process of writing a book forces you to reflect, structure, and articulate what makes your approach unique. That self-awareness helps you communicate your value—and often attracts the clients and work you most want.  Momentum matters more than perfection: You start seeing returns even while writing your book. Sharing your expertise, getting feedback, and talking about your project opens doors, builds your visibility, and often draws in business before your book is even published.  Bio – Karen Williams  Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com   Socials:    https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/  https://www.instagram.com/karenwilliamslibrotas  https://www.youtube.com/@librotas   Bio – Sheryl Andrews  Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:  00:00 Books as Business Tools04:08 Writing with Purpose and Vision09:15 Write Books for Ideal Clients13:14 Making the Invisible Visible16:47 Balancing Writing and Work18:09 Just Start Writing23:39 Overcoming Blocks to Writing25:00 Funding Creative Projects Through Support28:35 Purpose-Driven Book Writing Insights  Keywords:    book sales, return on investment, business book, book marketing, Amazon sales, self-publishing, traditional publishing, author authority, business credibility, business growth, client acquisition, content creation, coaching, workshops, personal branding, vision planning, niche audience, ideal reader, ideal client, content clarity, expertise, transformation, program creation, speaking engagements, confidence building, crowdfunding, merchandise, publishing options, editing process, thought leadership writing, purpose driven books  

In today's episode, Karen Williams (The Book Mentor) sits down with Claire Brumby, motivational speaker, leadership coach, and bestselling author. Claire shares her journey from launching her first book, The Winning Mix, back in 2018 – a guide inspired by her own entrepreneurial experience in the food industry – to mapping out her upcoming title, Forget Normal, I Want Magic, which introduces her progressive leadership framework and is set to be published in April 2026.  Together, they dive into the differences between self-publishing and securing a publishing deal, the evolution of Claire Brumby's business and message, and the ambitious goal of making her next book a Sunday Times bestseller.   You'll hear practical advice for aspiring authors, candid reflections on book writing challenges, and unique marketing tactics like 'lumpy mail' and leveraging your network. Plus, Claire Brumby reveals the origins of her signature MAGIC acronym and how it's shaping leaders and organizations for the future.** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  Our Smart Author Momentum programme starts on Monday 19 January 2026, and we also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways  Find Your Why Before You Start Writing: Claire stressed the importance of sitting with yourself, understanding your motivations, the audience you want to serve, and what you want your book to achieve. Knowing your why gives you the staying power you’ll need for the writing process.  The Power of Networks & Bold Marketing: When preparing for her second book launch, Claire is going all in on connection—leveraging her network, reaching out directly, and even bringing back old-school lumpy mail marketing! Don’t be afraid to ask for help or experiment to spread your message.  Frameworks Make Ideas Stick: The MAGIC framework (Mindset, Awakening, Gumption, Intuition, Charisma) isn’t just memorable—it's actionable. Whether you’re leading a team or presenting on stage, frameworks like this make complex ideas tangible and practical, helping both you and your audience grow.  Bio  Claire Brumby is a motivational speaker, leadership coach and best-selling author helping leaders and organisations unlock intuitive, emotionally intelligent and future-ready leadership. As a former FMCG founder and Dragons’ Den alumna, Claire brings real-world commercial experience together with deep insight into resilience, mindset and transformation.   Her new book, Forget Normal – I Want Magic! introduces her pioneering MAGIC framework—Mindset, Awakening, Gumption, Intuition, and Charisma, offering a progressive approach to self-leadership in a world reshaping fast. Claire challenges outdated, overly masculine leadership norms and invites every leader, regardless of gender, to embrace balanced energetics, intuition and personal power.   Claire works internationally with organisations, boards and executive leaders to develop cultures that are authentic, human-centred and high performing - without burnout. She speaks powerfully on intuitive leadership, emotional intelligence, authenticity in modern leadership, and how to lead with courage in times of uncertainty and change. Her mission is to inspire individuals and organisations to lead with heart, clarity and confidence, and to create impact that feels meaningful, aligned and sustainable.  Website: www.clairebrumby.com   Book link: https://tinyurl.com/ForgetNormalIWantMagic   Socials:  https://www.instagram.com/theclairebrumby  Time stamped overview:  00:00 Entrepreneurial Lessons from Food Industry06:27 Pandemic Pivot: Expanding Business Horizons10:11 Overcoming Self-Doubt for Success14:01 Shooting for the Bestseller Goal17:27 Chasing Sunday Times Bestseller18:33 Leveraging Networks and Celebrations21:32 Overcoming Fear for Leadership25:50 Memorable Impact Through Magic28:35 Quick Mindset Boost Guide32:14 Business Culture Fuels Burnout37:59 Blending Memoir and Advice  Keywords:    book writing, self-publishing, publishing deal, Sunday Times bestseller, keynote speaking, leadership, coaching, business growth, food mentor, entrepreneurial journey, women leaders, positive disruption, marketing tactics, lumpy mail, personal development, pivoting in business, author journey, goal setting, book proposal, magic framework, Kogan Page, organizational change, storytelling, writing process  

Today, Karen Williams, The Book Mentor, sits down with Susan M. Barber, a leading visibility coach and former Kraft Heinz executive. With over 25 years of corporate leadership experience under her belt, Susan has turned her journey – from battling imposter syndrome to becoming an influential author and podcast host – into invaluable lessons for quiet, high-achieving professionals looking to step into the spotlight.  In this conversation, Susan shares the story of how blogging about her own struggles and triumphs led to writing her influential books and building a business centered on helping others embrace their unique strengths. You’ll hear insights about her signature “Rise” framework for gaining visibility, why she wrote a workbook to accompany her main book, and practical tips for anyone struggling with self-promotion – especially those who identify as introverts.   If you’ve ever wondered how to authentically share your achievements without feeling like you’re bragging, or what it takes to go from corporate life to author and entrepreneur, this episode is full of honest advice and inspiration.    ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key TakeawaysVisibility Is a Skill, Not Just a Trait: Susan shared how her own struggles with imposter syndrome and being “too quiet” inspired her to develop authentic strategies for visibility that work—even for introverts and reluctant self-promoters.Your Story Resonates More Than You Think: By openly sharing her personal and professional stories through blogs, books, and her podcast, Susan found her vulnerability created connection—and clients saw themselves in her journey.Books (and Workbooks!) Create Ecosystems: Publishing her story unlocked new opportunities—including speaking gigs, workshops, and international connections. Her recent workbook goes beyond inspiration, providing practical prompts and resources to help readers implement real change.BioSusan M. Barber is a leading visibility coach who helps quiet, high-achieving corporate leaders step into the spotlight and become visible, valued, and influential. With over twenty-five years of leadership experience at Kraft Heinz, Susan understands the challenges of corporate life. She’s the author of Your Journey to Visibility Workbook, The Visibility Factor and the host of The Visibility Factor podcast. Through her coaching and work, Susan empowers professionals to embrace their unique strengths, grow their influence, and take their careers to the next level.  Website: https://susanmbarber.com   Book link: The Visibility Factor and Your Journey to Visibility Workbook  Socials:  https://www.linkedin.com/in/susanbarbercoaching   Time stamped overview:  00:00 From Imposter Syndrome to Business05:45 Prioritizing My Role as Author09:06 Overcoming Imposter Syndrome and Visibility12:44 Career Clarity for Decision Making16:27 Share Impact, Not Ego18:54 Inspiring Others to Try Boldly20:29 Embracing a Voice to Help24:47 Guidance Unlocks Limitless Potential  Keywords:   visibility coach, imposter syndrome, authentic leadership, personal branding, career success, blog writing, storytelling, book writing, workbook creation, influence growth, author mindset, podcast hosting, visibility challenges, pandemic career impact, career transition, career clarity framework, introverts in business, book publishing, developmental editing, business ecosystem, public speaking, business networking, marketing books  

Today, host and book mentor Karen Williams sits down with Deborah Naish, an award-winning executive coach and author of Level Up Your Leadership.   With over 40 years of experience in both corporate and nonprofit leadership, Deborah brings a wealth of wisdom on how leaders can create positive change with intention and clarity.   In this conversation, Deborah shares her journey from adamantly believing she’d never write a book to becoming a published author—thanks to some inspiration from other writers and a few pivotal mindset shifts.   She opens up about imposter syndrome, the importance of curiosity and acceptance, and how writing her book not only helped her formalize her own leadership models but also gave her powerful new tools to help clients and elevate her business.  If you’re an aspiring author, a coach, or simply someone seeking inspiration from a seasoned leader who’s walked the talk, this episode is packed with practical tips, authentic reflections, and plenty of encouragement to help you level up your own journey.    ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways Embrace the Beginner Mindset: Stepping into something new—even if it’s messy or uncomfortable—is where meaningful growth happens.Structure Creates Freedom: Turning instinctive ways of working into a framework not only clarifies your process, but also creates ongoing resources for both you and your clients.Curiosity and Acceptance are Superpowers: Staying curious and learning to accept what is helps us transform roadblocks into possibilities, whether in writing or business.Bio  Deborah Naish is an award-winning executive coach and author of Level Up Your Leadership. With 40+ years of experience in corporate and nonprofit leadership, she helps leaders grow their impact with clarity and intention. Based in Santa Barbara, she finds inspiration by the ocean and sees leadership as a force for positive change. 2025 winner of two Goody Business Book Awards: Leadership: Mentor/Coaching and Leadership: Motivation.  Website:    www.deborahnaish.com   Book link:    Level Up Your Leadership: Becoming More Conscious, Courageous & Resilient https://www.amazon.com/Level-Your-Leadership-Conscious-Courageous/dp/B0FKMM6KVD   Socials:     https://www.linkedin.com/in/deborahnaish   Time stamped overview:  00:00 Writing a Book: The Start03:54 Creating Connection Through Writing07:14 Level Up Loop Framework11:04 Overcoming Doubt to Achieve Success16:25 Exploring What's Next19:15 Acceptance and Moving Forward21:06 Unlocking Personal Agency25:45 Flexible Approach to Writing Tasks29:56 Leadership Lessons for Everyone30:52 Deborah on Podcast  Keywords:    leadership, executive coaching, book writing journey, author mindset, imposter syndrome, business book, leadership development, self-publishing, book marketing, book launch, building a coaching business, personal growth, writing process, book structure and frameworks, publishing awards, business awards, social impact, women in business, book as a business card, LinkedIn marketing, developmental editing, overcoming self-doubt  

In today’s episode, host Karen Williams is joined by Sheryl Andrews. Known as the Listening Detective, Sheryl has spent over 30 years motivating, managing, and mentoring others at work, and she brings a wealth of raw, honest, and often funny insights into her journey as an author and coach.   Sheryl shares the inside story behind her first book, Manage Your Critic, revealing how personal challenges, especially around communication and self-doubt, fuelled her writing and shaped her process.  We’ll dive deep into her experience of making the invisible visible—transforming patterns, behaviours, and inner wisdom into practical strategies that empower others to overcome overwhelm and get clarity. Sheryl unpacks how writing her book wasn’t just a professional milestone but a transformative personal journey, recovering lost confidence and rebuilding relationships.  You’ll also hear about her expertise in clean language coaching, the emotional ups and downs of book writing, and the powerful impact that self-awareness and managing criticism has on authors and business owners alike.    ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  Sheryl and Karen also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways  Make the Invisible Visible: Writing crystallizes those invaluable but hard-to-articulate insights you use daily into tangible strategies you can share—and use to help yourself.  Embrace Your Unique Process: There’s no “one right way” to write a book. Discovering and trusting your personal rhythm, learning style, and environment is the secret to lasting creativity and clarity.  Turn Self-Criticism into Curiosity: Silence the inner critic with curiosity instead of judgement. Notice when you’re stuck, explore the why, and give yourself permission to get support when you need it.  Bio  Sheryl Andrews – aka ‘The Listening Detective’ draws on 30 plus years motivating, managing and mentoring others at work whilst also negotiating the challenges of bringing together a blended family of 5 children. Sheryl is both funny, raw and honest when sharing her own inside stories and making the impossible feel possible through practical step by step strategies.  Website https://stepbysteplistening.com   Book link: Manage Your Critic – https://stepbysteplistening.com/manage-your-critic-the-book and https://www.amazon.co.uk/Manage-Your-Critic-Overwhelm-Clarity/dp/0995755604   Socials:     https://www.linkedin.com/in/sherylandrews  https://www.facebook.com/stepbysteplistening   Time stamped overview:  00:00 Why I Wrote My Book06:33 Overwhelmed by Independence08:25 Self-Regulation Through Authenticity12:20 Honoring Inner Wisdom Through Reflection16:03 Book Delay and Pandemic Recovery17:20 Calm Unlocks Creative Flow21:59 Getting Comfortable with Uncomfortable24:00 Knowing and Advocating Needs29:40 Overcoming Brain Barriers to Risk32:00 Writing, Learning, and Memory Connection34:47 Finding Purpose Through Struggles37:52 Trust Yourself to Write  Keywords:    book writing journey, book writing process, managing criticism, clean language coaching, self-help books, author journey, writing retreats, regulating nervous system, overwhelm, clarity, storytelling, business growth, neurodivergence, resilience, delegation, work-life balance, writing sprints, book writing feedback, trusting your process, mindset shifts, overcoming self-doubt, transformational change, emotional regulation, writing strategies, writer's block, writing a book, manage your critic, the listening detective, writing retreats spain  

In today’s episode, host Karen Williams is joined by Matty Dalrymple – author of the Lizzie Ballard thrillers and the Anne Kinnear suspense series, indie publishing consultant, and campaigns manager for the Alliance of Independent Authors (ALLi).   Matty shares her journey from aspiring fiction writer influenced by her father, to building a dual career in fiction and nonfiction, and establishing herself as “The Indy Author.”   We dive into how authors can turn their books into speaking opportunities that grow their businesses, exploring the evolving landscape of author speaking gigs, the importance of building meaningful connections and community, and key strategies for landing and delivering high-impact presentations.   Plus, you’ll get practical advice on organizing your ideas for your next book and navigating the changing world of event pitches in the age of AI. Whether you’re a nonfiction or fiction author, this episode is filled with insights to help you write, speak, and connect with your audience in powerful new ways.  ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways  Be a Community Member First – Matty emphasizes the importance of engaging in the communities and events related to your topic before you pitch yourself as a speaker. Understand the audience, listen to other speakers, and build authentic connections—these are the seeds of future speaking gigs.  Intentional Goal Setting – Not all speaking opportunities align with your goals. Is your aim to travel, earn revenue, or grow your network? Define your priorities and let them guide your decisions, whether it’s accepting virtual events, requesting fees, or selecting topics.  Serve Your Audience and Organizers – The presentation doesn’t end when you step off the podium. Stay available for conversations, answer questions, and make organizers look good. The relationships you nurture can lead to more opportunities and truly expand your impact.  Bio  Matty Dalrymple is the author of the Lizzy Ballard Thrillers and the Ann Kinnear Suspense Novels and Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author and serves as the Campaigns Manager for the Alliance of Independent Authors.  Website: https://www.mattydalrymple.com and https://www.theindyauthor.com   Book link:    From Page to Platform: How to Succeed as an Author Speaker https://www.theindyauthor.com/from-page-to-platform   Socials:    https://www.facebook.com/matty.dalrymple https://www.linkedin.com/in/matty-dalrymple  https://www.youtube.com/@TheIndyAuthorPodcast https://www.facebook.com/TheIndyAuthor https://www.instagram.com/theindyauthor  Time stamped overview:  04:57 Origins of the Indy Author Podcast06:43 Be a Consumer First12:32 Speaking Career Goals: Virtual vs. Travel16:32 Prioritizing Goals Beyond Money19:24 Engage and Connect With Audience23:08 Maximize Engagement After Pitching27:01 Nonfiction Writing and Speaking28:31 Writing's Evolving Creative Process31:17 Indy Author Connection & BookKeywords:    The indy author, indie author, book publishing, fiction writing, nonfiction writing, Lizzie Ballard thrillers, Ann Kinnear suspense novels, author consulting, speaking engagements, International Thriller Writers, Sisters in Crime, Alliance of Independent Authors, ALLi, writing craft, publishing journey, author branding, indie publishing, author podcast, book marketing, author community, speaking gigs, event pitching, author speaker career, speaker fees, book promotion, co-authoring nonfiction, presentation tips  

Today, Karen Williams is joined by Hayley Paterson, a powerhouse in the payroll industry with over 22 years of experience. Hayley is the founder of Chanonry Payroll and Consulting and the author of The Value of Payroll, a book that challenges business owners to rethink this often-overlooked aspect of their company. In our conversation, Hayley opens up about her journey from idea to publication, the hurdles she overcame while writing amidst a busy life, and how putting her expertise on paper boosted her confidence and transformed her business. She also gives us a sneak peek into her second book – this time aimed at young people starting their careers – and reflects on how becoming an author has opened doors she hadn’t expected. ** Upcoming Events **If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you with your book via www.librotas.com.Key Takeaways   Payroll is an Investment, Not a Cost: Hayley reframes payroll as a fundamental investment in both your people and your brand. When done right, payroll can boost employee engagement and even become part of your marketing strategy.  Writing a Book Builds Confidence & Opens Doors: Hayley’s experience shows how writing about your expertise doesn’t just help others; it boosts your confidence and establishes you as a go-to expert in your industry. She’s seen new opportunities, collaborations, and an expanded network – all stemming from her book.   Plan, Prioritise, and Protect Your Writing Time: For aspiring authors, Hayley’s advice is gold – treat writing like any other business priority. Block off focused time, stick to your plan, and remember: the more you prepare, the easier it is to write.  Bio:With 22+ years in payroll, Hayley Paterson launched her own practice 7.5 years ago. In 2025, she rebranded: outsourcing via Chanonry Payroll and Consulting, including her book, through The Payroll Guide. Her experience spans payrolls from single directors to workforces of 8,000+. The Value of Payroll isn’t a manual about processing payslips, it’s a bold call for business owners to rethink one of the most misunderstood parts of running a business. It will shift your mindset, inspire action, and show you how to harness payroll’s hidden potential. This isn’t about ticking boxes, it’s about building a business that works for everyone it touches, including you.  Website: www.thepayrollguide.co.uk   Book link: https://www.amazon.co.uk/Value-Payroll-Turning-biggest-asset/dp/1068447605Socials: https://www.linkedin.com/company/the-payroll-guide/    Time stamped overview:  00:00 Payroll's Strategic Business Impact03:30 Payroll's Impact on Employee Value09:32 Discovering Payroll Expertise12:37 LinkedIn Connection Sparks Book Collaboration15:32 Understanding Payroll for Young Workers17:24 Strategic Planning for Uncertain Futures21:25 Writing Confidence and Process Evolution   Keywords:    payroll consulting, book writing, value of payroll, employee engagement, payroll process, staff retention, payroll mistakes, payroll reputation, book marketing strategy, payroll investment, business growth, payroll cost management, writing routine, book publishing, LinkedIn networking, author branding, business assets, payroll outsourcing, employer guidance, young employees, financial education, tax and national insurance, career strategy, consulting services, payroll guide  

In today’s episode, host Karen Williams sits down with Claudia D. Thompson, a leadership consultant, team strategist, and author of Take Charge: The BOSS method© for entrepreneurs who never planned to be leaders.  With over twenty years of experience and a passion for building workplaces where people actually want to stay and grow, Claudia shares insights into her personal journey of writing her first book, how it started as a way to process her own experiences with difficult bosses, and ultimately evolved into a practical guide for business owners who may not have planned to become leaders.  Tune in to hear Claudia open up about the therapeutic power of writing, the process and daily discipline that got her from blank page to published author in just five months, and how writing a book became the foundation for her signature BOSS Method and the business she runs today.   If you've ever wondered what it really takes to write a business book, or how authors use their stories to build authority and impact, you’ll want to stick around for Claudia’s honest advice, motivating stories, and practical tips for new writers and entrepreneurs alike!  ** Upcoming Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   Key Takeaways 1.     Your story matters more than you think. Even if your book isn’t “about you”, weaving your experiences in builds credibility, relatability, and makes your message resonate. (It also might help you heal some old wounds!) 2.                 Structure and discipline beat inspiration. I broke the writing down to just 550 words/day – sometimes forcing it, sometimes deleting half – but that simple habit stacked up to a finished book (in just five months!). 3.                 A book can be the foundation for your business. Developing my signature BOSS Method framework through writing is now the bedrock of my work with clients. Clarity for me, and clarity for everyone I serve!  Bio  Claudia D. Thompson is a leadership consultant and team strategist who helps business owners build workplaces where people want to stay and grow. With a business degree and two decades of experience across industries –from fashion to software – she’s seen first-hand the struggles of disengaged teams and overwhelmed leaders. Now she helps business owners take charge, simplify leadership and build better workplaces – without the fluff, burnout or corporate jargon.  Website: www.thebusinessfabrik.com   Book link: https://shop.ingramspark.com/b/084?params=F2fiebZFF1er0Iy6dPcuVVPRSc4wPWIQLKQIPGBfhLG   Socials:  www.linkedin.com/in/claudiadthompson  www.instagram.com/claudiadthompson   Time stamped overview:  00:00 Choosing the Right Boss04:09 Learning to Lead Through Writing07:39 Morning Creativity Routine12:23 Blog vs. Book: Depth Matters15:06 Deciding Personal Story Inclusion17:43 Creative Project Reflections19:56 Targeted Book Writing Insights26:30 Book as Business Catalyst27:42 Just Do It: Embrace the Process   Keywords:    leadership consultant, team strategist, workplace culture, employee engagement, business book writing, leadership development, team management, book writing journey, author journey, book publishing, business growth, workplace retention, burnout prevention, corporate jargon, boss method, business mentorship, signature framework, productivity tips, book launch, writing discipline, book marketing, LinkedIn networking, book cover design, business clarity, target audience, personal branding, business storytelling  

Hosts: Karen Williams and Sheryl AndrewsWelcome to a brand new series of the podcast! In this episode, Karen Williams and Sheryl Andrews kick off Series 5 with an inspiring conversation that shifts the lens from the nuts and bolts of writing, publishing, and marketing a book to something even more powerful – the impact a business book can make.  Drawing from her own journey as an author, Karen shares how her upcoming book encapsulates why a book should be more than just a collection of words. It should be life-changing for its author, readers, and business.Joined by fellow author and friend Sheryl Andrews, the two dive deep into the hidden transformations that come with writing a book: from finding courage and clarity, to stepping into your authority, to setting new boundaries and discovering unexpected opportunities.Whether you’re curious about how the writing process can shape your personal growth, or you want practical insight into what happens after publication, this conversation is packed with stories from Karen’s 10 (yes, 10!) books and reflections on the “invisible stuff” that happens along the way.If you’re thinking about writing a book – or wondering what’s possible when you do – this episode is the perfect motivator.** Upcoming Events **   If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.   We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.  Key insights  The Impact Goes Deeper Than You Think: Writing a book doesn’t just build your credibility or bring in more clients. It shifts your own self-perception, boosts courage, and often leads to unexpected growth – both personally and professionally.  Stepping Into New Identity is Powerful (and Scary!): Embracing your status as an “author” can feel bold and daunting, but the process of writing helps clarify your voice, refine your expertise, and set stronger boundaries. Sometimes the biggest leap is simply saying, “I am a writer.”  Opportunities Emerge When You Start Sharing: Just telling people about your book-in-progress changes how others see you – and opens doors you never saw coming. Networking, speaking opportunities, collaborations… much of this starts before the book even launches!  Bio – Karen Williams   Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.    With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com  Socials:    https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas  Bio – Sheryl Andrews   Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com  Time-stamped overview:  00:00 Writing Enhances Communication Clarity05:01 Writing Success Through Personal Boundaries07:00 Writing's Impact on Self and Others09:54 Feedback and Insights Through Engagement14:48 Embracing Unexpected Opportunities17:49 Unexpected Evolution Through Writing21:17 Accidental Book Mentor Journey23:35 Experimental Book Writing Approaches27:01 Storytelling's Impact in Business31:12 Book as Team Member Resource36:22 Bite-Sized Podcast and Book Journey36:58 Episode Conclusion  Keywords:   writing a book, book impact, author authority, credibility building book, book marketing, book publishing process, imposter syndrome, book planning, inner critic, writing retreats, writing habits, memoir writing, business growth through books, book title selection, author mindset, collaboration in writing, book content clarity, pre-launch book marketing, post-launch book marketing, visibility for entrepreneurs, leveraging books for business, unexpected benefits of writing, book as a business tool

In this final episode of Series Four, Karen Williams and Sheryl Andrews dive deep into "The New Rules of Writing a Business Book." After 16 years in the business book world, Karen shares how publishing, writing, and book marketing have radically transformed - from the rise of self-publishing and the power of storytelling, to the surge in competition and the ever-shifting attention economy.  Karen and Sheryl reflect on the challenges authors face today, from finding your unique hook to distilling your expertise into an engaging, succinct read. They discuss the balance between personal storytelling and business value, the importance of market research, and the pivotal role of professional editing.   Plus, they reveal how to leverage technology, build your author platform, and market your book in a way that truly connects with your readers.  Whether you’re wrestling with imposter syndrome, struggling to choose your book’s focus, or wondering how to make self-publishing work for you, this episode is packed with insight and encouragement. Tune in as Karen and Sheryl help you future-proof your business book for 2025 and beyond, and remind you that behind every great book is a supportive community - and a bit of messy, creative magic.  ** Check Out Our Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into marketing strategies.  You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.   Key insights  Stand Out By Storytelling: The flood of new business books means you have to stand out. It’s no longer enough to share information—your unique story, clear message, and the value you offer are what connect you with readers.  Publishing is More Accessible, But Professionalism Counts: With print-on-demand and self-publishing tools, it’s easier than ever to get your book out there. BUT, quality editing, design, and a clear narrative flow are critical—don’t skip the professional touches.  Marketing is Author-Led (& Evergreen): Whether traditionally published or going solo, you’re responsible for building your platform and audience. Bring people along on your writing journey, leverage social media, and think beyond just the launch—keep your book in the conversation.  Bio – Karen Williams  Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com   Socials:   https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas   Bio – Sheryl Andrews   Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:  00:00 New Rules for Business Books04:49 Fast-Paced Information Consumption06:17 Personal Narratives Driving Career Paths10:14 Clarity of Purpose in Writing15:31 Collaborative Growth Through Feedback19:23 Shift from Traditional to Self-Publishing22:30 Signposting Time Shifts in Stories26:10 Author-Led Marketing Reality29:16 Focus on Sharing the Journey32:56 Building Business Through Book Writing36:38 The Importance of Team Support37:33 Business Book Bites Series End  Keywords:    Writing a business book, Book publishing changes, book marketing, authority building, personal branding, author journey, imposter syndrome, storytelling, book clarity, book audience targeting, book hook, self-publishing, traditional publishing, print on demand, audiobooks, Amazon bestseller, book planning, professional book editing, book coaching, book mentor, librotas, marketing strategy, leveraging connections, email marketing, creating online events, niching your book, business ecosystem, book funnels, writing a book, thought leadership  

Welcome back to another episode of Business Book Bites! Karen Williams and Sheryl Andrews are diving deeper into the world of book marketing, particularly focusing on strategies to keep your book alive beyond its launch.   We explore the importance of maintaining momentum after publishing your book, regardless of the publishing route you chose. We discuss the value of creating evergreen content and insights on how your book can serve as a powerful business tool, whether through workshops, speaking opportunities, or generating continuous reviews and referrals.   Plus, we discuss the concept of leveraging your book's content for various purposes, including using it for blogs, webinars, and podcasts to extend its reach and impact. Discover innovative ways to collaborate, repurpose, and maintain visibility in the marketplace.  You can get your copy of Book Marketing Made Simple on Amazon or all good book retailers.   ** Check Out Our Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into maximising your book promotion online - how to say “buy my book” without saying “buy my book”!  I am also running the Book Launch Blueprint workshop on Monday 30 June where I take you step by step through the process of becoming an Amazon bestseller - and giving you access to all the swipe files, emails, social media templates to be successful.    You can find out more about all our events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.   Key insights  Create Evergreen Marketing Strategies: Maintain visibility and reach new readers by repurposing your book content into evergreen marketing materials. Consider turning chapters into blogs, webinars, or even podcasts that can be accessed anytime.  Leverage Your Book as a Business Tool: Use your book in speaking engagements, workshops, and as part of client offerings. Opportunities like bulk sales during events can significantly boost your book's reach.  Continuous Reviews and Referrals: Encourage ongoing reviews on platforms like Amazon and Goodreads. These act as powerful social proof, making it easier for new readers to discover and trust your work.  Bio – Karen Williams   Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com   Socials:   https://www.facebook.com/librotashttps://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/  https://www.instagram.com/karenwilliamslibrotas  https://www.youtube.com/@librotas   Bio – Sheryl Andrews   Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:  00:00 Evergreen Products & Marketing Strategy05:46 Post-Launch Book Marketing Strategies08:31 Subtle Book Promotion Strategies10:37 Boosting Book Recommendations & Reviews13:01 Networking Strategies for Book Launches16:29 Expanding Book Ideas Into Content20:25 Book Collaboration and Expansion24:19 Guidance Through Book Publishing Process26:09 Promote Your Book Confidently  Keywords:   Book marketing, evergreen content, book launch, book as a business tool, repurposing content, guest blogging, post-launch book marketing strategies, book sales, target audience, networking, book reviews, social proof, book PR and media, podcast interviews, business credibility, content creation, course creation, speaking opportunities, niche audience, book publication, marketing strategy, business growth, book PR,   

In today's episode of the podcast, Karen Williams, The Book Mentor, along with Sheryl Andrews dive deep into the world of book marketing, especially focusing on the crucial period around a book launch.   They share insights on maximizing your book's visibility and sales, with strategies that include optimizing discoverability on Amazon, securing PR, and lining up the right launch support. Learn from their experiences, both personal and with clients, as they discuss building a robust pre-launch momentum and keeping it alive well beyond publication day.   Plus, they offer valuable tips on securing endorsements, asking for help, and celebrating your book's launch in style. Whether you’re a seasoned author or just starting out, this episode is packed with advice and encouragement to ensure your book reaches its full potential.   You can get your copy of Book Marketing Made Simple on Amazon or all good book retailers.   ** Check Out Our Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into maximising your book promotion online - how to say “buy my book” without saying “buy my book”!  I am also running the Book Launch Blueprint workshop on Monday 30 June where I take you step by step through the process of becoming an Amazon bestseller - and giving you access to all the swipe files, emails, social media templates to be successful.   You can find out more about all our events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.   Key insights  Visibility and Support: Building a network and asking for help is crucial. Your friends, family, colleagues, and connections can make a significant impact when it comes to sharing your book’s launch.  Discoverability Optimization: Make sure your book is easily found online by focusing on the right categories, keywords, and metadata. A well-crafted title and subtitle, along with a strategic description, can improve your book’s searchability.  Celebration and Execution: The launch is also a celebration of your hard work. Whether it’s a full-blown launch party or a quiet toast, marking the occasion keeps the excitement alive and engages your community.  Bio – Karen Williams  Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com   Socials:    https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/  https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas   Bio – Sheryl Andrews  Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:  00:00 Book Launch Success Strategies05:10 Book Promotion & Network Strategy06:55 Leveraging Small Networks Effectively12:48 Securing Book Endorsements and Reviews14:56 Expanding Book Reach via Influencers18:19 Seek Help and Delegate Tasks22:25 Measuring Success in Launches24:05 Creative Book Launch Strategies26:44 Celebrate Your Writing Milestones  Keywords:    book launch, book sales, book publication, book PR, book launch support, book design, Amazon launch, amazon bestselling launch, book marketing, street team, engaging influencers, book endorsements, PR strategy, book keywords, book categories, podcast interviews, book metadata, book launch event, becoming a bestseller, book launch party, amazon bestseller, librotas, book marketing made simple  

Many authors make the mistake of starting their marketing efforts too late, missing key opportunities to build momentum. In this episode of the podcast, Sheryl Andrews and Karen Williams dive into the essential strategies for preparing for a successful launch.   We break down what you need to do well in advance to position your book for success and grow an engaged audience, while avoiding common pre-launch pitfalls. We're talking about the importance of engaging with your audience early to ensure you write the right book for your business and how building anticipation can make all the difference.   So tune in as we explore the journey from idea to publication and how to make your book a key part of your broader business ecosystem.  👉 If you’ve not yet got a copy of Book Marketing Made Simple, mentioned in this episode, you can find it on Amazon and all good book retailers.  ** Check Out Our Events **  If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into an important area of marketing and selling your book.  You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.   Key insights  Engage Early: Start building momentum months before your launch. Engage your audience early to ensure you’re writing the right book for your business and avoid missing opportunities. Conversation is key!   Build Anticipation: Share your author journey as well as your book content. People are naturally curious and want to follow the highs, lows, and learnings. Don't underestimate the power of sharing your process.   Plan, Plan, Plan: Have a pre-launch strategy in place. Break down tasks weekly to make them manageable and ensure you're ready to deal with any inner critic that might pop up.   Bio – Karen Williams  Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com  www.bookmarketingmadesimple.com   Socials:   https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas   Bio – Sheryl Andrews  Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:  00:00 Overcoming Publishing Doubts04:51 "Bravery in Writing and Publishing"09:28 Aligning Business Goals and Messaging13:13 Effective Book Marketing Strategies15:07 CRM and Newsletter Strategies18:27 Storytelling Key to Content Creation20:52 Engaging Readers in Writing Journey23:58 Effective Book Marketing Strategies  Keywords:    Successful book launch, writing process, author confidence, book marketing strategy, nook positioning, book promotion, email marketing, social media marketing, business list building, business ecosystem, crowdfunding, community building, business storytelling, pre-launch book marketing, personal brand, writing clarity, book themes, content repurposing, author journey, podcast book marketing, book marketing made simple  

Today, Karen Williams, The Book Mentor, is joined by Nicky Blewitt—a book marketer, self-published author, and expert in helping writers build platforms that actually sell books.  Nicky’s journey from gardener to author and marketing strategist is proof that smart marketing, not big budgets, makes the difference. With over 20 books published and years of experience navigating the indie publishing world, he’s discovered what really works when it comes to building an author platform that attracts readers and grows your influence.  In this episode, we dive into the essentials of building a strong author platform, from branding and networking to creating a lead magnet that actually converts. We also explore the power of influencers—how they can help you reach more readers, and why they aren’t just for fiction authors.  We discuss practical, low-cost strategies for book marketing, avoiding common pitfalls, and making the most of your time and resources—so you can focus on what matters most: writing books and getting them into the hands of the right readers.  If book marketing feels overwhelming, this conversation will give you a clearer, more focused approach to growing your audience and selling more books.  ** Check Out Our Upcoming Events **  Fancy being inspired to write your book? You can check out all our upcoming events via our website, including our Book Launch Blueprint workshop on Monday 30 June, where you can learn the exact steps you need to follow to launch an Amazon bestselling book.   We run a monthly online networking event (although we are taking a break in May while we run our writing retreat in Spain) and will be back online on Tuesday 3 June for the Coffee and Connect Café, 12-1pm UK time: www.librotas.com/librotasevents.   Key Takeaways  Consistent Branding is Crucial: Whether it's your website or social media profiles, ensure that your branding is cohesive and genre-appropriate to make a memorable impression on readers.  Discoverability through Networking: Engage with other authors in your genre to share knowledge and run joint promotions. It's a valuable way to tap into new audiences and gain support in the indie author community.  Influencer Relationships Matter: Reach out to influencers with genuine engagement, offering value first before asking for anything in return. Building solid relationships can increase your book's visibility significantly.  Bio   Nicky has been writing fiction and non-fiction for the last 10 years. He is a big fan of self-publishing and the freedom it gives writers. He has been an active book marketer for the last five years, disappearing down many rabbit holes during that time. Luckily he emerged knowing what works and what doesn't!  Website: https://www.thebookmarketer.pro   Socials:  https://www.instagram.com/the_book_marketer/   Time stamped overview:  00:00 From Gardener to Self-Published Author06:09 Networking and Promotion Strategies07:49 Centralized Content Strategy Essentials11:43 Influencer Platforms: Influency & Intellifluence15:11 Effective Series Writing Essentials18:37 Trust Individuals: Personalize Marketing Approach20:54 Targeting Ideal Influencers Effectively 26:25 Empowering Authors for Independence27:19 "Building Relationships with Influencers"32:38 Influencer Promotion Cost-Sharing Strategy  Keywords:    self-publishing, book marketing, author platform, book branding, email list, lead magnet, social media, influencer marketing, book promotion, business networking, fiction authors, nonfiction authors, creative writing, amazon ad campaigns, reader engagement, beta readers, digital assets, book cover design, book launch, email marketing, book genre targeting, amazon keyword research, author outreach, influencer marketing, amazon author central, becoming a bestselling author  

Today, Karen Williams, The Book Mentor, is joined by Greg McQueen, a former TV writer turned ghostwriter and AI writing specialist.Greg brings a unique perspective to writing, blending decades of storytelling expertise with a deep curiosity for AI and technology. With a background shaped by his successful writer father—who worked on the renowned series The Bill—Greg grew up immersed in the world of television writing. His career has since evolved from screenwriting to ghostwriting nonfiction, where he now helps professionals turn their expertise into impactful books.In this conversation, we dive into Greg’s journey from photography to writing, how AI has transformed his workflow, and why he sees AI as “Photoshop for writers.”We explore tools like ChatGPT, Claude, and Perplexity, discuss the practicalities of using AI for research and structuring books, and unpack the risks of emerging AI tools. Whether you’re new to AI or already experimenting with it, this episode is packed with insights to help you make the most of these evolving technologies in your writing process.** Check Out Our Upcoming Events **  Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. Our next session on Tuesday 1st April gives you the opportunity to ask Karen any question you like about the book-writing process.  Also coming up soon is our Book Kick-Start workshop and Writing Retreat in Spain.  You can check out all our events here: www.librotas.com/librotasevents.   Key Takeaways  Leverage AI Tools: Greg views AI as "Photoshop for writers", highlighting how tools like ChatGPT and Claude can enhance the writing process by improving efficiency while maintaining human authenticity.  AI in Research & Writing: Discover how AI can assist in keeping track of background materials, offering draft suggestions, and ensuring a cohesive writing process by continually referencing stored project data.  Adopt AI for Future Readiness: As Greg suggests, AI tools might soon become industry standards, much like Photoshop in photography. Now's the perfect time to explore and embrace these technologies to avoid falling behind.  Bio  Greg McQueen, a former TV writer (including "Life Force" with Damian Lewis), now specializes in ghostwriting nonfiction and AI writing. He helps professionals transform their expertise into engaging books and training materials, combining storytelling expertise with teaching experience to make complex topics accessible while preserving their impact.  Website: www.signaltowords.com   Socials: https://www.linkedin.com/in/gregmcqueen-ghostwriter/  Time stamped overview:  00:00 Writer's Legacy in Creative Upbringing05:29 "Haiti Relief Anthology Initiative"08:15 Exploring AI Evolution and Impact13:01 AI-Assisted Ghostwriting Benefits15:36 "Enhancing AI with Project Preloads"17:44 Preloading Instructions for Writing Projects21:14 Book Comparison Using ChatGPT27:15 Navigating AI in Writing30:25 AI Data Usage Misunderstanding33:10 Embrace Evolving Tech in Writing  Keywords:    AI writing, ghostwriting, storytelling expertise, nonfiction writing, TV writer, writing tools, book creation, writing profession, TV writing career, publishing process, book proposal, earthquake Haiti, anthology short stories, AI tools, ChatGPT, Claude AI, writing research, DeepSeek AI, Perplexity AI, AI privacy, AI-generated content, nonfiction writing, AI for writers, Greg McQueen, Karen Williams Book Mentor  

In this episode, Karen Williams sits down with Julia Schneider, a seasoned business growth and community engagement specialist with over 16 years of experience. Julia’s holistic approach to nurturing physical health, emotional well-being, and personal growth makes her an authority in building vibrant communities.   Together with Karen, Julia delves into the intricacies of constructing a community around your book. They explore the journey from Julia’s transition from fitness to community management, the significance of social interaction, and the vital role communities play in author success.   Whether you're an author looking to launch your first book or an entrepreneur aiming to cultivate lasting connections, this episode is packed with valuable insights. Julia shares her expertise on the steps to creating and managing successful communities, selecting the right platforms, and maintaining the energy needed for community leadership.  ** Check Out Our Upcoming Events **  Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. Our next session on Tuesday 1st April gives you the opportunity to ask Karen any question you like about the book-writing process.  Also coming up in April 2025 is our Book Kick-Start workshop and writing retreat in Spain.  You can check out all our events here: www.librotas.com/librotasevents.   Key Takeaways  Community as a Catalyst: Julia emphasizes that building a community is a powerful way to elevate and market your book. Engaging people who are excited about your topic creates a base that's eager for more – think programs, courses, and collaborations!  Keep It Simple: Start simple and prioritize value. Avoid overwhelming your community members by focusing on providing meaningful, bite-sized content, which encourages genuine interaction and sustained engagement.  It's All About Relationships: Julia highlights the necessity of an active and engaging presence as a community leader. Your role extends beyond content creation – being relational and connecting with your community can transform it from a group into a vibrant ecosystem.  Bio  Julia Schneider is a business growth and community engagement specialist with over 16 years of experience in business and marketing. Her specialty lies in creating vibrant, supportive online learning communities and helping businesses grow. She combines her expertise in community building, program creation, and transformational coaching to foster environments where individuals thrive, connect, and make a positive impact on the world.  Her diverse educational background includes a degree in Kinesiology and Health Sciences, certifications as a Feminine Power Transformational Coach and Leader, and a diploma in Recreation and Leisure. This holistic foundation allows her to approach business growth and community development in a way that nurtures physical health, emotional well-being, and personal growth.  Julia’s approach to community engagement is rooted in attentiveness to member needs, fostering a sense of belonging, and involving community members in collaborative projects. She implements innovative strategies that not only enhance member engagement but also drive organic growth and promotion for businesses.  Website: www.alivewithpossibility.ca   Socials: https://www.linkedin.com/in/julia-schneider-543805143   Time stamped overview:00:00 Passion Projects and Community Building04:50 Community Benefits for Authors08:07 Networking for Client Understanding13:32 Value Over Quantity in Giving17:22 Engagement and Facebook Group Dynamics17:58 Start Simple, Grow Later23:45 Start Small and Build Gradually25:11 Project Planning: Work Backwards  Keywords: community engagement, business growth, online learning community, book marketing, community building, membership platforms, networking events, marketing ecosystem, content creation, audience engagement, sustainable community, community support, relationship building, book marketing, marketing ecosystem, marketing funnel, membership programmes, business membership, book sales, business books, business book bites  

In this episode host Karen Williams is joined by Jim James, an accomplished marketing consultant, podcast host, and author. With years of experience, he has mastered the art of making a profit from publicity and has ventured into writing and podcasting.   Jim has published three books, leveraging his podcast, "The Unnoticed Entrepreneur", to transform insightful conversations with over 500 guests into a valuable publishing opportunity. Jim discusses the importance of being a podcast guest as a strategy to drive book audiences and shares practical tips for maximising the exposure gained from guest appearances.   Tune in as he provides actionable insights on how to prepare effectively, leverage podcast appearances for SEO benefits, and create lasting connections with hosts—all while sharing some of his favourite tech tools and personal anecdotes along the way.   This episode is a masterclass in understanding the synergy between podcasting and writing for business growth, designed to inspire authors and entrepreneurs alike.   ** Check Out Our Upcoming Events **  Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time.   Also coming up is our Book Kick-Start workshop - perfect if you want help getting started. And our writing retreat in Spain - ideal for quality time to write your book in the beautiful Andalucian Mountains.   You can check out all our events here: www.librotas.com/librotasevents.   Key Takeaways:Preparation is Key: Jim emphasizes that 70% of your podcast appearance success is in the preparation. Know the show's style, prepare your talking points, and ensure your tech setup is top-notch. Leverage Your Podcast Appearance: Don’t just appear and disappear. Jim advises maximizing the relationship with the host. Follow-up, express gratitude, and explore further collaboration opportunities. Create a Clear Call to Action: Engage your audience with a clear next step. Provide valuable takeaways or free resources to keep the conversation going beyond the episode.  Bio: Jumping out of a plane at the age of 17 taught Jim what he was going to do with his life. Be an entrepreneur. He had learnt how to make a profit from publicity...he's enjoyed 25 years as an expatriate entrepreneur in Asia, and now is a marketing consultant, podcast host and author living in Wiltshire.  Website:  https://www.jimajames.com  https://www.amazon.co.uk/stores/Jim-James/author/B09C6LPVH2 Socials:    https://www.linkedin.com/in/jimajames https://www.facebook.com/jimacljames https://www.facebook.com/jimacljames   Time stamped overview:00:00 Publishing and Podcasting Journey05:08 Entrepreneurial Success Stories: A Journey07:27 Podcast Guesting: Access & Credibility Boost10:59 Preparing for Podcast Appearances15:09 Effective Storytelling for Media Engagement17:46 "Podcasting: A Two-Way Journey"20:41 Interactive Content for Engagement 25:33 Building Success Through Coaching Networks 27:39 Top Tools for Video and Audio29:46 Leveraging Content Across Platforms33:46 Build Your Personal Website Now37:08 Streamlining for Podcast Success  Keywords: entrepreneur, publicity, marketing consultant, podcast host, podcast guesting, book marketing, guesting on podcasts, smart author system, writing a book, self-published, Amazon books, British Business Book Awards, Wiley, podcast guest, podcast strategy, podcast host, podcast preparation, podcast pitch, audiogram, SEO, book backlinks, podcast guest blueprint, book pr, leverage podcast  

Welcome back to another insightful episode where we explore the pivotal choices authors face in their publishing journey.   In today's episode, we dive deep into the world of book publishing with Karen Williams and Sheryl Andrews. Together, we'll unravel the complexities authors encounter when deciding between self-publishing, hybrid publishing, or traditional publishing.   We discuss the five key considerations every author should ponder: intellectual property, control of content, budget, timelines, and perception in the publishing industry.   Whether you're a first-time author or looking to refine your publishing strategy, this episode will equip you with the clarity and insights you need to make the best decision for your book and your business. Tune in and get ready to take the next step in your author journey!  ** Check Out Our Events **  If you’d like to find out how we can support you with your book, come along to one of our free online monthly networking events, the Coffee and Connect Café, which is held on the first Tuesday of each month. We are also running our next Book Kick-Start workshop on Monday 31 March - perfect if you are in the early stages of writing your non-fiction book and need help to begin.  You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.   Key insights:  Intellectual Property (IP) Matters: Your book could be the cornerstone of your business ecosystem. Ensure you retain rights to create products, courses, and more from your content. Clear IP can pave the way for a thriving business journey.  Control of Content: Understand what autonomy you want over your book's content, design, and pricing. While self-publishing offers more control, traditional routes could mean a trade-off for market expertise.  Timelines and Planning: Traditional deals can take a while, from getting the deal to seeing your book in print. If timing is crucial, factor in publishing timelines in your strategy. Self-publishing might be quicker but needs your diligence in planning.  Bio – Karen Williams   Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com   Socials:   https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/  https://www.instagram.com/karenwilliamslibrotas  https://www.youtube.com/@librotas   Bio – Sheryl Andrews   Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:  00:00 Intellectual Property Importance in Publishing04:18 Balancing Copyright in Publishing09:15 Balancing Feedback with Authorial Voice10:42 "Vision and Strategy for Authors"16:10 Affordable Self-Publishing for Beginners17:41 "Focus on Writing, Not Publishing"21:58 Self-Publishing Timeline Realities25:34 Balancing Teamwork and Deadlines26:41 Time Perception and First Experiences30:25 "Effective Publishing Partnership Strategies"  Keywords:  publishing decisions, self-publishing, hybrid publishing, traditional publishing, intellectual property, IP, getting a publishing deal, book writing, copyright, book writing permissions, fair use policy, publishing budget, publishing timescales, book royalties, book creative control, book content control, book pricing, book writing timeline, how long does it take to write a book?, book marketing, book feedback, publishing team, book launch, alliance of Independent Authors, karen Williams the book mentor, book marketing made simple  

In our latest episode Karen Williams is joined by accomplished writer and freelance journalist, Milli Hill. With a passion for challenging and reframing the narrative around women's bodies, Milli has authored three books, and her fourth, "Ultra Processed Women", is set to release this spring. Milli shares her remarkable journey from therapist to writer, spurred by her transformative experience of motherhood and her foray into mommy blogging. Discover how she transitioned into journalism, writing for prestigious publications like The Telegraph, and landed her first book deal with Harper Collins.We delve into the world of Substack - a platform she believes is the future of writing. She provides valuable insights on how Substack has revitalized her writing career, offering both creative freedom and financial stability. Milli discusses the importance of consistency, finding your passion, and experimenting with content to build a loyal subscriber base. Whether you're an aspiring author or seasoned writer, Milli's advice on leveraging Substack to enhance your writing journey and connect with a dedicated audience is not to be missed.  ** Join our Community **This podcast is brought to you by Karen Williams, The Book Mentor at Librotas. If you’d love to be part of our community and get inspired to write your book, join us at our next Coffee and Connect Café - a friendly online networking event held on the first Tuesday of each month from 12–1 pm UK time.Check out all our events and sign up here: www.librotas.com/librotasevents.  Or visit our website to discover how we can best support you in writing a successful business-building book.Key TakeawaysEmbrace Your Authentic Voice: Milli emphasized the importance of writing about what truly interests and excites you. Whether it’s feminism, motherhood, or your unique life experiences, being genuine will resonate deeply with your audience.Utilize Substack for Financial Stability: Substack offers a sustainable model for writers by providing multiple monetization options. From paid subscriptions to exclusive content, it helps in creating a predictable revenue stream while allowing you to own your mailing list.Consistency and Community: Milli highlights the significance of consistency in content creation. Regular posting schedules not only build a loyal audience but also create a supportive community that engages and grows with your work. She also runs an online writing group through Substack, creating deeper connections with her readers.  BioMilli Hill is a writer and freelance journalist with a passion for reframing the narrative around women’s bodies. She is the author of the bestselling Positive Birth Book (2017), Give Birth like a Feminist (2019) and My Period (2021, for preteen girls). Her fourth book, Ultra Processed Women, will be published by Harper Collins in 2025, with a fifth book to follow in 2026. To date, her books have been translated into seven languages. From 2012 to 2021 she founded and ran the Positive Birth Movement, a global network of antenatal discussion groups aimed at improving birth and giving women better access to support and information. She ended this work, in part, due to the online abuse she received as a result of advocating for sex-based language in maternity care. Milli has spoken nationally and internationally about positive birth, obstetric violence and female autonomy in health. As a journalist since 2013 she has written for many publications including Telegraph, Mail, Guardian, Independent, ipaper and Mother&Baby, and has appeared on BBC Breakfast news, BBC Radio 4, BBC Radio 2, BBC 5 Live, talkradio, LBC and many leading podcasts. She writes on substack about women’s health, feminism, and issues around sex and gender including the erasure of women from language. Milli lives in Somerset with her partner, three children and two dogs.Website: www.millihill.co.uk Amazon page: https://www.amazon.co.uk/stores/Milli-Hill/author/B00RITKBBE  Socials: https://millihill.substack.com https://www.instagram.com/milli.hill  Time stamped overview:00:00 Motherhood Journey Sparks Mummy Blog06:06 Substack Subscription Earnings Explained07:23 Monetizing Substack: A Transformative Journey10:44 Struggles with Book Writing Transparency15:25 Niche Substack: Turn Passion into Profit18:03 Book Promotion via Substack20:31 Start Substack: Simple and Supportive22:53 Substack Profits from Social Chats28:12 Juggling Book Releases and ProjectsKeywords: Substack, freelance journalism, book writing, mummy blogging, positive birth movement, book publishing deal, Ultra Processed Women, feminist writing, writing tips, online writing groups, monetizing book content, crowdfunding, Mailchimp, Medium, Patreon, financial security for writers, substack for writers, milli hill, book podcast, substack podcast, harper collins book deal, monetizing for writers, loyal subscriber base, book promotion, start substack  

Today, we dive deep into Amazon ads with Michal Stawicki. Once a burnt-out IT specialist, Michal transformed his life by publishing 19 books, selling around 100,000 copies, and creating numerous good habits. He also started a book advertising business and achieved the dream of quitting his day job.  Amazon ads have been a game-changer in his success story. From beginning as an author during the Kindle "gold rush" era to offering ad services to other authors, Michal emphasizes the evolving landscape of book marketing.   He goes into detail about Amazon's pay-per-click advertising model, the importance of having a compelling book page, and offers actionable hacks for authors to increase their book's visibility and sales. We also discuss common mistakes authors make, and why understanding both your book and the Amazon algorithm is crucial for ad success.  If you're an author looking to navigate the complexities of Amazon ads and boost your book sales, this episode is a must-listen. Join us for a packed session of valuable insights and practical advice from someone who's mastered the art and science of Amazon advertising.  Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. We also have one more place left on our writing retreat in Spain from 26 April to 3 May.    You can check out all our events here: www.librotas.com/librotasevents.   Key Takeaways  Understanding the Basics of Amazon Ads: Michal explains that Amazon ads are a pay-per-click advertising system that can drive significant traffic to your book page. Although simple in concept, they require a nuanced approach to master.    Importance of a Compelling Book Page: Your book cover, title, description, and reviews are pivotal in converting visitors into buyers. Ensure your headline is short and impactful, utilize editorial reviews, and gather as many organic reviews as possible.   Testing Your Luck with Automatic Ads: Michal shares that setting up an automatic ad can be a litmus test for your book’s compatibility with Amazon’s algorithm. High click-through rates could indicate that your book has the potential to perform well.   Bio   Nicknamed Mr. Consistency by his friends, Michal Stawicki started as a 33 year old burned out IT specialist. In the last decade, he published 19 books, sold about 100,000 copies of them, created dozens of new good habits, started a book advertising business, and quit his day job as a database administrator.   Website: https://resurrectingbooks.com   Find out more about Michal’s books at https://www.amazon.com/stores/Michal-Stawicki/author/B00D0MNDJU.   Socials:    https://www.linkedin.com/in/stawicki-michal   https://twitter.com/StawickiMichal https://www.facebook.com/michal.sta.9  Time stamped overview:   00:00 Kindle Publishing Evolution 03:45 Amazon PPC Book Advertising 06:58 Cost of Amazon Service Mastery 12:29 Monetizing Fiction vs. Nonfiction Readers 14:12 Books: Start With The End in Mind 18:50 YouTube Amazon Book Ad Guide 23:18 Boost Book Sales with Editorial Reviews 26:56 Optimizing Book Page for Sales 28:33 Impact of Review Quantity on Sales  Keywords:    Amazon ads, Amazon book ads, pay per click advertising, book publishing, book advertising, Kindle publishing, Amazon algorithm, book cover design, book metadata, Amazon reviews, book description, editorial reviews, nonfiction books, fiction books, self-publishing, Amazon advertising strategy, book sales, click-through rate, conversion rate, advertising budget, book marketing, keyword optimization, book promotion, book page optimization, advertising ROI, advertising strategy, book royalties, book marketing mistakes, amazon advertising costs, boost book sales, business book bites podcast  

In today's episode Karen Williams and Sheryl Andrews dive into a topic that is crucial for every nonfiction author: standing out in a crowded marketplace while staying relevant to today's readers.   They explore how emerging trends can shape nonfiction publishing and how authors can leverage these trends to better connect with their audience. Inspired by a recent conversation in a women's WhatsApp group on menopause and sleep, they illustrate the importance of understanding trends to inspire ideas, boost visibility, and position expertise.   So what are the current trends? Karen is seeing more people writing about topics like AI, sustainability, personal development, neurodivergence and more. So grab a coffee, sit back, and get ready to uncover the secrets of leveraging trends in nonfiction publishing.  *** JOIN OUR MONTHLY ONLINE NETWORKING EVENT ***Want to network with like-minded authors and learn something new? Come along to one of our free online monthly networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You can find out more about all of our events at https://www.librotas.com/librotasevents.  *** NEW AI BOOK MENTORS *** Want access to a Book Mentor anytime, anywhere? Check out our new AI Book Mentors, powered by AI and developed using my expertise! Each aims to solve one of your most burning questions about the book planning, writing, publishing or marketing process. And each available immediately for the price of a coffee. Check out http://librotas.com/aibookmentor.    Or, if you’d like personal help and support, then please get in touch via [email protected].   Key insights  Aligning Passion with Trends: Balancing your passion and expertise with what's trending is crucial for success. Research trends early, but remain adaptable to deepen your themes if trends shift.  Leverage Multimedia Research: Utilize tools like ChatGPT, Answer the Public, and Amazon categories to compare your book ideas, ensuring you tap into current hot topics that resonate with readers.  Validation and Reader-Centric Focus: Validate your ideas with diverse sources, including primary research and client interactions, ensuring your book speaks directly to the needs and language of your intended audience.  Bio – Karen Williams   Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.    With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com   Socials:    https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/  https://www.instagram.com/karenwilliamslibrotas  https://www.youtube.com/@librotas   Bio – Sheryl Andrews   Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:   00:00 Defining Your Unique Angle 05:13 Finding Your Unique Angle 07:09 Balancing Personal Insight with Audience Needs 10:38 Della Judd: Post-Pandemic Career Insights 15:21 "Share Your Story, Raise Awareness" 16:37 Personalize Trends: Stand Out, Align 19:54 "Confidence Through Diverse Feedback" 24:08 Evaluating Research Bias in Results 28:06 Book Writing & Networking Insights  Keywords:    nonfiction author, book marketplace, trends shape nonfiction publishing, leverage trends, inspiring book ideas, book boosting visibility, finding your sweet spot, unexpected benefits of writing, book-related trends, book angle, your book is the hook, book research, smart author system, Amazon categories, booktok, LinkedIn, answer the public, chat GPT, ai for writing, menopause and sleep, writing a business book, book trends, book research, book trends 2025  

Welcome to the podcast where we distil the wisdom of influential business books and their authors. In today's episode, host Karen Williams sits down with Helen Rowe, the award-winning author of ‘Eliminating Poverty in Britain’. Helen's journey from a housing association researcher and civil servant to a successful author and social advocate is nothing short of inspiring. She penned her impactful book while navigating the challenges of being a stay-at-home mum, driven by a desire to create a better world for future generations.Helen shares the highs and lows of her writing process, the importance of perseverance, and the unexpected paths her book has opened up — from speaking at the all-party parliamentary group on poverty to winning prestigious awards. Whether you're an aspiring writer or passionate about social change, Helen's story is bound to motivate and enlighten. Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. You can check out all our events and sign up here: www.librotas.com/librotasevents.   Key Takeaways  Leverage Your Unique Skills to Drive Change: Helen's background in writing and research propelled her to author a book that addresses crucial social issues. Recognise your strengths and use them to make a difference in areas you're passionate about.Persevere Through Challenges: From battling the intricacies of getting published to securing permissions for 143 quotes, Helen’s journey underscores the importance of grit and determination. Remember, the path might be tough, but the destination is worth it.Network and Collaborate: Helen's success was bolstered by the support of friends, mentors, and industry connections. Engage with your network, attend events, and don’t hesitate to seek book mentorship. The right connections can open doors you never imagined.  Bio  Helen Rowe is the author of ‘Eliminating Poverty in Britain’ and trainer on The Biology of Poverty and The Biology of Child Poverty. She wrote the book as a stay-at-home parent. Prior to this she won a research award for her work at a housing association and was co-chair of The Connected Housing Initiative which campaigned for cheaper internet access for poorer sections of society. Before that, Helen spent nine years as a civil servant at The Foreign office, working on counter terrorism and chemical and biological weapons systems.  Website:  www.helenroweuk.net and find her book via https://lnk.to/eliminatingpovertyTW?s=08  Socials:    www.linkedin.com/in/helenroweuk Instagram/YouTube: @HelenRoweUK  Time stamped overview:  00:00 Chat with Helen Rowe: author and trainer.03:48 Book mentor's guidance led to publishing deal.08:37 Developed training courses to bridge knowledge gap.12:06 Pursuing engagement on addressing poverty with organizations.14:51 Make a difference: take action, ignite change.17:42 Meet people face-to-face for publishing success.  Keywords:    Eliminating Poverty in Britain, Helen Rowe, Page Turner Awards, biology of poverty, biology of child poverty, writing journey, publishing deal, flint press, book mentor, child poverty, Labour party, BBC Sounds podcast, all party parliamentary group on poverty, political ideas, poverty in Britain, book writing, book writing permissions, social policy, author journey, book podcast, business book bites  

In today's episode, Karen Williams is chatting with Samantha Pearce, a renowned author, speaker, and founder of SWATT Books Ltd., a top self-publishing consultancy. In this episode, Sam returns to discuss her latest book, "The Write Strategy", which provides a roadmap for incorporating publishing into a successful business strategy. We dive into Sam's writing journey, from her first book, "Stress-Free Self-Publishing," to her autobiographical work, "From Broken to Brave." Plus, Sam offers a special discount for our listeners for the launch of her latest book and shares her key tips for self-publishing effectively.The first episode that Sam and Karen recorded together in series one is ‘The secret to securing extensive book distribution’. Fancy being inspired to write and publish your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. You can check out all our events and sign up here: www.librotas.com/librotasevents.   Key Takeaways   ·       Practical Strategies for Business Influence: Sam's new book, "The Write Strategy", provides a comprehensive guide to establishing yourself as a key person of influence within your industry. It's packed with actionable tips, exercises, and templates to help you from the spark of an idea to publishing and marketing your book.       The Power of Self-Publishing: Sam highlighted the value of maintaining ownership and control over your work through self-publishing. Contrary to popular belief, self-publishing can be extremely professional and offers the flexibility to adapt your book to new opportunities without restrictions.Giving Books Away as a Business Strategy: One counterintuitive but powerful strategy Sam discussed is giving away copies of your book. This can significantly increase your reach and convert potential clients, demonstrating your expertise and offering profound value—even before a formal engagement.  BioSam Pearce is a renowned author and speaker, and founder of SWATT Books Ltd., a leading self-publishing consultancy recognised by the Alliance of Independent Authors and the Independent Publishers Guild. With over a decade of experience helping business owners, thought leaders and coaches publish professional-quality books, Sam brings a wealth of knowledge and expertise to the business publishing industry.  Website: https://swatt-books.co.uk/the-write-strategy   Socials: https://www.facebook.com/SWATTBookshttps://www.instagram.com/swattbookshttps://www.linkedin.com/in/sampearceswattbooks  Time stamped overview:  00:00 Writing book tripled my business in months.05:48 Publishing is emotional, vulnerable, but enhances empathy.08:43 Write a book to become an influential expert.12:30 Experts often underestimate their unique knowledge's value.14:28 Books showcase your style, raising your profile.18:21 Podcast listeners get 25% off book with QR.22:10 Self-publish for control over business books. 24:06 Consider traditional vs. self-publishing; quality matters.  Keywords:    Sam Pearce, Karen Williams, Swatt Books, Business Book Bites podcast, self-publishing consultancy, alliance of Independent Authors, Independent Publishers Guild, thought leaders, quality books, book publishing industry, book distribution, Amazon, The Write Strategy, business book launch, writing journey, self-publishing, business strategy, business coach, Ian Dixon, Stress Free Self-Publishing, From Broken to Brave, business accelerator course, Daniel Priestley, Dent Global, key person of influence, education bias, book marketing, business ecosystem, sales conversion, traditional publishing vs self-publishing  

In today's episode, we're diving into the innovative digital frontier with Nick Kellet, the visionary founder of Deckible ‒ a marketplace for digital card decks that's shaking up the way we consume and interact with content. Nick, a seasoned inventor and creator behind the board game “GiftTRAP”, brings a wealth of experience in gamifying content for personal growth and development.  We explore the booming market for digital card decks in wellness, spirituality, and coaching spaces. We'll uncover how Deckible is transforming the landscape by offering a platform akin to Kindle or Audible, but for card decks.    From the challenges of digitising intellectual property to leveraging tools like Canva and crowdfunding, Nick shares the journey of launching Deckible and highlights the rising trend of adapting bestselling books into card decks.  Discover how Deckible stands out by enabling users to sort and prioritise cards for life choices, engage in multimedia learning, and overcome procrastination. Don't miss our discussion on the transformative potential of card decks, the importance of early adoption, and an exciting upcoming masterclass on Deckible. Alongside our first digital deck, “Shitty first draft”.  Want to ask Nick questions about Deckible and how you can turn your book into a deck? Sign up for our upcoming Deckible masterclass on Wednesday 27 November, 7pm GMT at www.librotas.com/deckiblemasterclass.    And check out all of our events at www.librotas.com/librotasevents.   Key Takeaways  Digital Transformation in Personal Growth: Nick introduced Deckible, a pioneering marketplace for digital card decks. This platform offers a new way to deliver content, helping users transition from merely consuming information to actively utilising it.  Embrace the "Shitty First Draft" Approach: Nick and Karen discussed the value of rapidly producing and sharing creative work. This iterative approach, similar to the digital updates for decks and books, helps overcome procrastination and perfectionism.  Advantages Over Traditional Media: Digital card decks offer a unique value proposition by distilling complex ideas into concise, actionable steps. They provide an interactive learning experience tailored to various learning styles, especially beneficial for kinaesthetic learners.  Bio  Nick invents for a living.  He loves jumping into new industries where he knows nobody and ignores all the rules.  He creates and markets products to solve problems hidden in plain sight.  Business Intelligence/ Venn Diagrams: 2.5 year from 1st line of code to exit to Business Objects (now SAP).    Board Game / Gift Exchange: Self-published board-game GiftTRAP. 100k units. 20+ awards. 12+ languages.Digital Media / Social List: Co-founder of List.ly - 1m users. A top 5k website based on Alexa rankings.  A platform for collaborative list building. Nick's newest venture is Deckible. Audible for card decks.  Movies, books and songs have all been successfully digitized.   It makes total sense that Card-Decks need a digital marketplace/experience.Website:  https://www.deckible.com  Socials:   https://www.linkedin.com/in/nickkellethttps://www.instagram.com/nickkellethttps://www.instagram.com/deckible.cards  Time stamped overview:  00:00 Creative spirit inventing games, published successful board game.03:35 Innovating unique ideas; communicating them effectively.08:52 Card decks offer actionable insights, unlike books.11:48 Kinesthetic learners need active engagement and action.13:40 Deckible: Touch cards, journal, meditate, build habits.16:30 Embracing Deckible to utilize content-rich ideas.20:04 Deckible transforms lives, builds an army of fans.25:26 Collaborating creatively with you is rewarding.26:41 Masterclass on Deckible announced for November 27th.  Keywords:    Nick Kellet, Deckible, digital card decks, card deck marketplace, Kindle for card decks, Audible for card decks, card deck creation tools, board game inventor, Gift Trap board game, wellness card decks, spiritual card decks, coaching card decks, personal growth card decks, procrastination solutions, multimedia educational tools, author-reader engagement, transforming lives with card decks, learning styles, shitty first draft, journaling with digital card deck, interactive learning tools  

Following on from episode 10, where we talked about planners and pantsers and creating an overall framework for a book, in this episode Sheryl Andrews and Karen Williams talk about the intricacies of creating a blueprint for your business book, ensuring it has the right framework and flow to captivate your readers from start to finish.We address common mistakes authors make, like cramming too much content or lacking a clear focus. We also answer listener questions from Michelle, Zoe, Mags, and Gail, covering topics such as organising your book, formulating a satisfying ending, integrating case studies, and refining your writing style.We'll explore the importance of structuring your book to build credibility and trust, sharing valuable tips like using frameworks, getting reader feedback, and crafting powerful hooks. Additionally, we'll discuss how to effectively incorporate stories and case studies and the significance of having a clear call to action. If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café (we meet on the first Tuesday of each month).If you are launching a book soon, check out our Book Launch Blueprint workshop on 11 November.  You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents.  Key insights   ·       Framework for Success: Establish a clear framework for your book to ensure cohesive structure and flow. Creating a blueprint helps you stay organised and makes the content easier for your readers to digest and remember. The Power of Stories: Integrate compelling case studies or personal anecdotes. Stories not only make your book relatable but also demonstrate the practical application of your insights. Engaging Endings: Craft a satisfying ending by summarising key points and offering a clear call to action. Make sure it’s succinct and leaves your readers with a sense of closure and direction.  Bio – Karen Williams  Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com   Socials:   https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas   Bio – Sheryl Andrews  Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:  00:00 Common author mistakes: framework, flow, and structure.04:40 Feedback reshaped clients' book processes before publishing.09:11 Books need consistent, structured chapters for effectiveness.13:01 Use "why, what, how, what if" when writing.15:16 Don't change style based on one feedback.17:18 Frameworks help focus attention and structure content.22:08 End with a clear, simple call to action.24:05 Ensuring clarity and long-term impact over choices.  Keywords:    book writing, book writing mistakes, book framework, writing flow, book blueprint, writing process, reader engagement, book structure, book authority, planners, pantsers, book writing, organizing a book, case studies and stories in a book, book layout tips, writing style, storytelling, book storytelling, book chapter framework, book hook, reader feedback, neurodiverse readers, tedx tips  

Are you someone who meticulously outlines your book before diving in, or do you prefer to let the words unfold naturally as you write? Understanding your writing style can significantly impact the ease and efficiency of your book-writing process.  In today’s episode, Karen Williams and Sheryl Andrews dive into the fascinating world of writers, specifically focusing on the two distinct types: planners and pantsers.   We'll provide insights into the importance of structure, share practical planning strategies, and explore various tech tools that can aid in the writing journey.   Whether you're a planner or a pantser, this episode is packed with valuable tips to help you navigate the sometimes “messy middle” of writing a book. Plus, we'll touch on the role of AI in the creative process.   If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café (we meet on the first Tuesday of each month). If you are launching a book soon, check out our Book Launch Blueprint workshop on 11 November. You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents.  Key insights  Identify Your Natural Style: Planners create detailed outlines and roadmaps before writing, ensuring they stay on track. Pantsers prefer to write spontaneously, discovering the narrative as they go.    Balance for Success: Both planning and pantsing have their merits. A balanced approach can help avoid potential pitfalls ‒ overplanning might lead to procrastination, while pantsing can result in excessive rewrites.  Utilise Effective Tools: Explore various tools to enhance your writing process. For planners, tech tools like Miro, Mural, Trello, and Scrivener can be invaluable. For pantsers, a simple outline or bullet points before starting each chapter can work wonders. Embrace AI like ChatGPT for generating ideas and overcoming writer’s block.  Bio – Karen Williams  Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com   Socials:   https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas   Bio – Sheryl Andrews  Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:  00:00 Writing styles balance structure and storytelling preferences.05:21 Creative process varies: structure helps or hinders.08:54 Post-it notes aid in effective information recall.12:35 Helps determine essential content for book clarity.14:37 Writing a book requires clarity and purpose.18:29 Writing helps process experiences; stay focused, purposeful.20:31 Ensure reader understanding by explaining thoroughly.24:16 Advise: Outline chapters; decide content inclusion.27:06 Use AI for structuring and generating ideas.  Keywords:    writers, planners, pantsers, book structure, planning strategies, writing process, writing tech tools, scrivener, storytelling, chapter planning, writing support, book themes, book content organization, therapeutic writing, writing journey, book deadlines, creative book process, writing ideas, book editing, writing tools, writing techniques, writing productivity, book coach, book mentor, book podcast, business podcast, book planning miro, book planning mural  

Today we have a fascinating conversation lined up with Becky Rogers, a talented ghostwriter, author, and entrepreneur.   Becky has mastered the art of turning complex ideas into clear and compelling stories. In this episode, Karen Williams chats with Becky about her unconventional journey from medical science to ghostwriting, the valuable lessons she's learned along the way, and the incredible benefits of working with a ghostwriter.  If you wonder if hiring a ghostwriter is cheating, or you want to learn how a ghostwriter retains the author's unique voice, you’re in for a treat. We cover some essential tips for anyone looking to dive into the world of writing – whether you are writing it yourself, working with a book mentor or contemplating hiring a ghostwriter.   Becky is a regular attendee at our monthly Coffee and Connect Café networking events. Our next online event is on Tuesday 5 November at 12pm GMT. You can check out all our events and sign up here: www.librotas.com/librotasevents.   Key Takeaways  Bringing Your Ideas to Life: Whether you're struggling to find the time or unsure how to start, a ghostwriter ensures your book not only gets written but captures your unique voice and vision.  Flexibility and Adaptability: Becky's journey from medical science to ghostwriting highlights the importance of staying open-minded and adaptable to new opportunities.  Effective Collaboration for Success: Discover the benefits of co-writing with an expert, ensuring faster completion, enhanced quality, and a true reflection of your ideas.  Bio  Becky Rogers is an accomplished ghostwriter, author, and entrepreneur, who helps aspiring authors turn their ideas into published books.   With over 12 years of experience writing in highly technical fields like accounting and medical science, Becky has a knack for making complex topics clear and compelling. Driven by her love for research and storytelling, she ensures that each book communicates its message effectively while authentically capturing her clients' distinct voices.  Becky’s achievements include a published paper in the esteemed medical journal - BMJ Journals - and co-authoring the upcoming book “Beyond You: How to Grow Your Accounting Firm from £50k to £250k.” When she’s not writing, you’ll find Becky outdoors, with her dogs, or drinking one of many cups of tea.  Website:  https://www.beckyrogers.co.uk   Socials:    https://www.instagram.com/publishedexperts https://www.linkedin.com/in/beckyrogersbiz   Time stamped overview:  00:00 From medical science papers to travel blogging.06:53 Addressing fears helps expedite and improve writing.09:18 Live by the "who," not "how," framework.13:51 Collaboration accelerates strategy, marketing, writing; speeds process.17:00 Co-writing involves understanding and mirroring speaker's language.20:49 Planning ahead makes writing easier and productive.21:52 Interesting point: dopamine cycle drives positive momentum.  Keywords:    ghostwriter, ghostwriting, book writing, Becky Rogers, Karen Williams, storytelling, published author, BMJ journals, co-authoring, blog writing, content business, writing journey, book coach, newsletter content, social media content, technical writing, book publishing, clear storytelling, complex topics, business writing, ghostwriting process, author voice, voice matching, writing tips, content strategy, book launch, book mentor, hiring a ghostwriter  

Today Karen is chatting with Della Judd. Della, an accomplished author, podcaster, and executive coach, who shares her journey of transforming a career coaching book into a deeply impactful writing project.   In this episode, you'll hear about Della’s collaborative effort with her daughter to create a student-friendly adaptation, the courage required to share unique perspectives, and the importance of turning your ideas into written words.   We'll dive into the meticulous research and structured approach that helped her craft her book, ‘Get the Job You Really Want, in a Post Pandemic World’, and how it became a vital resource during a time of significant change.   She discusses the shifts in work-life balance emerging from the pandemic, and the ongoing challenges with stress and burnout in the workplace. Della also reveals valuable strategies for maintaining accountability and discipline throughout the writing process, alongside her very successful book crowdfunding campaign.  We explore her exciting new ventures, including publishing her grandfather's World War II diaries, and how these projects continue a rich family tradition of writing. Whether you're an aspiring author or looking to glean insights on business and personal growth, this episode is packed with actionable advice and heartwarming stories.   And, if you’d like help with your book, like Della, then check out our upcoming events at www.librotas.com/librotasevents.   Our next free online Coffee and Connect Café networking event is on Tuesday 5 November at 12pm BST and we are also running an online BookLaunch Blueprint workshop on Monday 11 November – perfect if you want to learn how to become an Amazon bestseller.  3 Key Takeaways:  Be Brave and Share Your Unique Story: Della emphasized the importance of recognizing the value of your personal experiences. She encourages budding authors to start by jotting down ideas and trusting in the uniqueness of their perspective.  Embrace Accountability and Deadlines: Della shared that setting strict deadlines and having an accountability partner or support group can significantly boost productivity and maintain momentum in writing projects.  Balancing Research and Personal Insight: Her approach involves merging detailed research with personal anecdotes and case studies, providing a comprehensive and relatable narrative. This balance ensures credibility while keeping the content engaging. Bio:   Della Judd is a writer, podcaster and executive coach. She has always been interested in writing - it runs in the family. As well as publishing a business book, she is now working on writing a military history and publishing her grandfather’s second world war diaries.  Website:  www.dellajudd.co.uk www.synjonbooks.co.uk  Socials:     www.facebook.com/mygrandadsWW2diarywww.linkedin.com/in/della-judd-career-coachwww.linkedin.com/company/synjon-books  Time stamped overview:  00:00 Writer turned coach, then shared more widely.03:47 Post-pandemic stress prompts re-evaluation of life priorities.07:54 Research, interviews, case studies for book content.12:29 Balancing coaching and writing proved challenging; scheduled mornings.15:05 Accountability and realistic timelines helped my publishing process.17:53 Created giant business card, gained private clients.21:22 Family history enthusiasts publish multiple historical books.25:51 Transcribing grandmother's story; daughter pursuing creative writing.28:12 Being brave: Unique perspectives add value.  Keywords:    business book transformation, career coaching book, Della Judd, synjonbooks.co.uk, WWII diaries book structure organization, writing deadlines, writing productivity tips, executive coaching, post-pandemic career coaching, career change workbook, workplace stress, employee lifestyle changes, writing validation, research-backed writing, crowdfunding campaign success, family writing legacy, book podcast, writing journey, career coaching, business books, book crowdfunder  

In today's episode, Karen Williams and Sheryl Andrews unpack how books can serve as central hubs in business ecosystems, streamlining communication, saving time, and extending their value across various platforms like courses, webinars, and podcasts.  We explore the importance of understanding the "why" behind your actions and how that clarity can drive common goals, whether it's for financial profit, helping others, or publishing a groundbreaking book.    And we discuss the importance of having a robust support network and the significance of systematisation to make content memorable and processes efficient. Books not only disseminate knowledge but also build a self-sustaining marketing ecosystem, enhancing your brand and legacy over time.  For anyone looking to leverage their book for long-term success and build a sustainable ecosystem around it, today's episode is a treasure trove of practical tips and inspirational stories.    We mention Karen’s interview with John Lamerton in series two, which you can find via our podcast page: www.librotas.com/podcast.   You can check out Book Marketing Made Simple, the second edition of which was launched a year ago this week here.    If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café. You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents.  Key insights  Ecosystem Leverage: A book should serve as a central hub, radiating out into various facets of your business ‒ webinars, courses, talks, membership, retreats and more. This holistic approach ensures your message reaches a broader audience effectively.  Collaboration is Crucial: Writing a book isn't a solitary endeavour. Leveraging a supportive network, seeking feedback, and delegating tasks can transform the writing process and enhance the final output.  Evergreen Content: Your book and the derivative content from it (such as top tips or courses) can offer lasting value, continuously reaching new audiences without constant direct involvement.  Bio – Karen Williams  Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com   Socials:   https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas   Bio – Sheryl Andrews  Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com   Time-stamped overview:  00:00 Using a book aligns and enhances client engagements.06:00 Book forms business ecosystem, supported by interconnected content.09:15 Reconnecting curiosity, marketing clarity, outsourcing, creating effective ecosystems.11:58 Evergreen content aids continuous outreach and influence.17:44 Book writing clarifies big picture and details.18:54 Illustrating ideas with infographics enhances comprehension.25:20 Book writing clarifies strengths and fosters effective communication.29:21 Delegate, collaborate, plan for success and failures.31:15 Clarity, goals, delegation, support, confidence, change, resources.34:06 Take action, one step at a time.  Keywords:    writing books, book leveraging, book ecosystem, content creation, book marketing, book scalability, stop trading time for money, business tech tools, business outsourcing, book mentor, personal brand, evergreen content, book publishing, business systematization, book strategic planning, authority book, writing a business book  

ave you ever wondered how to find the perfect idea for your book? Especially when you’re likely to have decades of experience and hundreds of interesting stories. It's one of the challenges that stops many business authors from getting started. It often leads to procrastination, overthinking, and getting stuck in perfectionism.  If you are fed up with putting your book off, then you’ll love today’s episode. Karen Williams and Sheryl Andrews dive into one of the most crucial steps in writing a business book: finding and validating your book idea.  From discussing how to test commercial viability to aligning your passion with market demand, we cover actionable insights tailored to help you find your book’s sweet spot.  We explore the importance of getting feedback, adapting to trends, and ensuring your book idea resonates with your target audience. We'll also discuss common pitfalls and proactive strategies to keep your motivation high and your content relevant.  Whether you're brainstorming your book idea, refining your concept, or dealing with writer's block, get ready for a conversation that could very well be the turning point in your book-writing journey.  In this episode, we talk about the Business Book Planner, which you can purchase via Amazon.  You can find out more about our upcoming events at https://librotas.com/librotasevents.  Key insights  ●        Start with the End in Mind: Understand the ultimate vision for your book, both for you and your readers. This helps in aligning your book idea with your business goals and ensuring you’re writing about something that excites you and resonates with your audience.  ●        Test for Commercial Viability: Use surveys, polls, interviews, and client conversations to ensure your book idea meets market demand. Sharing snippets early on can provide invaluable feedback and assist in refining your concept.  ●        Focus on Your Ideal Reader: Get clear on who they are, what they need, and how they consume information. This will guide the tone, style, and content of your book, making it both engaging and actionable.  Bio – Karen Williams   Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities.Karen is the bestselling author of 10 books and a TEDx speaker.  Website: https://librotas.com  Socials:   https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/https://www.instagram.com/karenwilliamslibrotashttps://www.youtube.com/@librotas  Bio – Sheryl Andrews   Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  Website: https://stepbysteplistening.com  Time-stamped overview:  00:00 Book and audience alignment drives writing motivation05:10 Start with the end in mind writing07:54 Books must be niche for commercial success11:20 Post-COVID trends: remote work, leadership, career, AI tech16:12 Fear of unknown and audience expectations in writing20:19 Get unbiased feedback from unfamiliar peers24:22 Transforming flowery storytelling into concise books: essential26:50 Understand your reader to create impactful content  Keywords:   writing a book, book idea, business authors, target market, book brainstorming, book concept, book motivation, book research, book feedback, book commercial success, business book planner, business goals, ideal client, book proposal, book marketing, book positioning, book trends, AI tech books, neurodiversity books, book synopsis, book pitch, book target audience

Today we have a special guest, Rachel Bennett, author of ‘Shadow Cultures’. In this episode, Rachel takes us on a journey through the hidden workplace problems that inspired her book and shares a powerful six-step model to improve company cultures. We'll hear about her unique writing process, an insight into how our writing retreat in Spain helped her, and how her book has become an invaluable tool for her HR consulting business.Rachel also shares her disciplined approach to writing, the importance of seeking support and coaching, and how strategic book distribution has attracted valuable business opportunities despite not focusing on book sales. Be inspired by Rachel's passion for creating healthier workplace environments and hear a sneak peek of her upcoming second book that delves into the difference between managers and leaders. And, if you’d like help with your book, like Rachel, then check out our upcoming events at https://librotas.com/librotasevents. Or get in touch via email at [email protected]. Our next Coffee and Connect Café networking event is on Tuesday 1 October at 12pm BST.Bio: Rachel Bennett is an expert in HR, culture, and transformation, and she’s passionate about helping people be their best selves at work. In her newly published book, Rachel shares her transformative journey and how she came to coin the term "shadow cultures" to describe the hidden problems that can wreak havoc in workplaces. Through her extensive experience, Rachel identified these shadow cultures as key workplace issues and developed a six-step model to improve company cultures, one step at a time. Rachel’s mission is to provide organisations with the tools they need to create healthier, more productive workplace environments.Website:  https://hr-fusion.co.uk Socials:  https://www.linkedin.com/in/racheljbennett Time stamped overview:00:00 Research led to starting a book and business.04:23 Overcoming impostor syndrome and finding purpose.07:48 Being a role model, not about sales.10:49 Enthusiastically followed course, gained confidence, joined book retreat.14:52 Structured approach helped overcome writing challenges effectively.19:25 LinkedIn success boosted confidence and brought business.20:50 Learning to own and communicate, manager vs leader.26:46 Use "read out loud" tool when writing.28:49 Overcame fear, sought admiration, received great support.Discussion questions:How can immersive writing retreats contribute to the creative process and development of a book like "Shadow Cultures"?What are the impacts of identifying and addressing hidden workplace problems, or "shadow cultures," on organizational health?What benefits and challenges might businesses face when implementing Rachel's six-step model for improving company culture?How has Rachel used her book as a business-building tool, and what unique advantages does this provide for entrepreneurs?In what ways can writing serve both personal growth and professional development for authors like Rachel?What are the pros and cons of Rachel’s strategic distribution of her book to attract clients over focusing on book sales?Why is understanding the distinction between managers and leaders crucial for improving company cultures?How can publishing a book open up new growth opportunities and business ventures for authors?What techniques can help aspiring writers overcome procrastination and maintain productivity?How can early marketing and feedback from influential people shape the success of a book?Keywords: Rachel Bennett, Shadow Cultures, writing retreat Spain, hidden workplace problems, company cultures, HR culture, business consulting, organizational culture, Rachel Bennett author, www.hrfusion.co.uk, LinkedIn Rachel Bennett, book publishing, book coaching, book writing challenges, managers vs leaders, strategic book distribution, niche writing, writing process

Today, I am joined by Yvonne Guérineau, the inspiring author of People in Their Element. Yvonne is a passionate personal growth advocate who believes that positive working relationships are crucial to happiness, well-being, and success in the workplace.In our conversation, Yvonne opens up about her 20-year journey to writing her first book, the struggles she faced in building interpersonal relationships at work, and the unexpected discoveries that unfolded during her book writing process. From rebranding her business mid-book to uncovering hidden confidence, Yvonne shares how her book has transformed her approach to business, earned her valuable feedback from readers, and even opened doors to new opportunities. Whether you are a leader looking to improve team dynamics or someone contemplating writing your own book, this episode is filled with valuable insights and practical tips to help you on your journey. If you’d like help with your book, then check out our upcoming events at https://librotas.com/librotasevents. This includes our free online Coffee and Connect Café networking event on the first Tuesday of the month, and our next Book Breakthrough workshop is on Monday 16 September. Bio: Yvonne Guérineau is a personal growth enthusiast inside and outside of work and she loves a deep and meaningful conversation. Her speciality is observing and helping others resolve the challenges that arise when working relationships aren’t at their very best. She believes in digging deep, connecting the dots and getting right to the heart of things. She also loves baking, wearing barefoot shoes and having a dip in the sea!Website:  https://goldencatalyst.co.ukSocials:  https://www.linkedin.com/in/yvonneguerineauhttps://www.instagram.com/yviisme Time stamped overview:00:00 Writing book fulfilled long-standing bucket list goal.06:20 Timing was perfect, boosted confidence, excellent experience.07:20 Self-discovery through writing reveals core principles.11:05 Finding time to write book becomes priority.14:15 Unanticipated interest prompts business growth and change.17:35 Increasing one-on-one work, seeking feedback.21:08 Start writing now, despite uncertainties and doubts.Discussion questions:What might be some key motivations for writing a book, especially for a business professional?How did Yvonne's vulnerability in sharing her personal journey impact the effectiveness and relatability of her book?What might be some benefits of encountering unexpected elements in a creative process?How did the process of writing her book lead Yvonne to rebrand her business, and how important is brand alignment in business success?Why is it significant for an author or a coach to find their unique voice, and how might this process be beneficial outside of writing?What strategies can busy professionals employ to find time for large projects?How can engaging in a creative project transform one’s self-perception and confidence?How did feedback from readers shape Yvonne's perception of her book’s impact and future business direction?Why might iterative processes and revisions be crucial in creative tasks?What are effective ways authors can integrate their books into their business strategy to enhance their credibility, reach, and business opportunities?Keywords:personal growth, rewarding working relationships, happiness at work, success at work, business leaders, team performance, relationship building, book publishing journey, book writing process, writing a first book, vulnerability in writing, therapeutic writing, finding voice in writing, rebranding process, branding for authors, leadership development, leadership training, author public speaking, Yvonne guerineau, people in their element

In this episode, Karen Williams and Sheryl Andrews explore the unexpected discoveries authors often make during the book writing journey.  Writing a book can lead to tremendous personal growth. The writing process forces you to dig deep, heal old wounds, find your authentic voice, and gain newfound clarity and confidence in your own expertise. Sheryl candidly talked about her own journey of writing her first book and the breakthroughs she experienced at writing retreats - learning to set boundaries, manage her time, and put her own needs first in order to write at her best. Karen highlighted how working with a book mentor or writing coach can uncover the invisible parts of what you instinctively know and do.Together, they emphasised how getting feedback during the writing process, while scary, ultimately makes you braver and helps you make a bigger impact. Writing slows things down so you can analyse, process emotions, and gain self-acceptance. Coming up soon is our Book Breakthrough event on Monday 16 September at 2pm – more information can be found at https://librotas.com/bookbreakthrough.  You can check out our upcoming events at https://librotas.com/librotasevents/ or get in touch via [email protected].   Key insights Writing a book requires you to commit to yourself, set boundaries, and communicate your needs to others to create the optimal conditions for writing.The book writing process helps make your invisible expertise visible. You start to recognise the value of what you know and can see it in black and white. This boosts confidence in your own wisdom and knowledge.Writing about personal experiences, even in a how-to book, can be cathartic. Book mentors and editors provide objective feedback to help you determine what to include. The writing process allows you to honour your story while gaining perspective on lessons learned. Bio – Karen Williams:Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books.  Website: https://librotas.com   Socials:    https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/  https://www.instagram.com/karenwilliamslibrotas  https://www.youtube.com/@librotas   Bio – Sheryl Andrews   Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016.  Website: https://stepbysteplistening.com   Time stamped overview:  00:00 Struggles with work-life balance and writing commitment.04:58 Personal growth through self-discovery and feedback.07:14 Feedback from blogs shaped and improved book.11:57 Finding voice, clients' progress, and social media.14:34 Writing process helped understand, heal, and teach.19:37 Get feedback, release unnecessary parts, gain closure.20:43 Writing process-driven book leads to personal growth.  Discussion questions:   What unexpected personal growth or self-discovery did Sheryl experience during her writing retreat? How did this impact her ability to write her book?Why is it important for authors to learn how to set boundaries and communicate their needs to others during the writing process?How can receiving feedback while writing a book help authors gain confidence and make a deeper impact on their readers?In what ways can working with a coach or mentor help authors uncover their expertise and find their voice?How did Karen's client's writing voice evolve over the course of writing her book? What factors may contribute to an author's voice changing over time?What is the difference between writing from a "healed scar" versus an "open wound," and why is this distinction important for authors exploring personal experiences?How can the process of writing about traumatic experiences be cathartic for authors, and what strategies can they use to navigate the emotional challenges?In what ways can writing a book lead to personal growth, even for authors who are not writing memoir-style or personal stories?How can gathering evidence and deepening knowledge while writing a "how-to" book contribute to an author's confidence and understanding of their own expertise?Why is it important for authors to have a clear vision for their book and its impact on their business, and how can this vision serve as an anchor for decision-making throughout the writing and publishing process?  Keywords:    Book writing journey, Writing retreat, Self-discovery, Time management, Finding voice, Writing impact, Book editing process, Book self-validation, Healed scar and open wounds, Evidence-based writing, Book vision, writing a book, author’s journey, writing process to heal, writing a memoir book, book mentor, writing coach  

Ever wondered about the hidden benefits and unexpected outcomes of becoming an author?   In this week's episode, Karen Williams and Sheryl Andrews delve into the transformative power of writing and publishing a book. From forging new business connections and expanding your reach to the surprising boost in credibility and time management, they explore how becoming an author can transform your personal and professional life.  You'll hear insightful stories about how a book can act as a tangible business card, leading to referrals and deeper trust with your audience. They'll also discuss how to handle negative reviews with resilience, and the joy of receiving positive feedback. Plus, discover how repurposing book content for marketing and training can be a game changer.  If you want help with your business-building book, do get in touch or check out our upcoming events at https://librotas.com/librotasevents.  Key insights  Building Connections and Partnerships: Writing a book opens doors to creating valuable connections with experts and contributors, which can lead to incredible business growth and expansion.  Unexpected Outcomes and Self-Discovery: The process of writing a book brings unforeseen benefits, from reaching more people to self-reflection and discovering new goals. Having your wisdom documented can guide you through tough times and even transform your business model.  Tangible Marketing and Resilience: A published book isn't just a piece of content but a powerful marketing tool. It creates trust with readers, spurs conversations, and can be repurposed for various marketing efforts.  Bio – Karen Williams:  Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books.  Website: https://librotas.com  Socials:   https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas  Bio – Sheryl Andrews  Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016.  Website: https://stepbysteplistening.com  Time-stamped overview:  00:00 Self-discovery and efficiency lead to unexpected opportunities.06:04 Pivoting business, creating seven-day program, providing motivation.08:27 Book helps in referrals, reaching global clients.12:59 Understanding the personal story before the process.15:04 Recognize positive feedback and radiate self-confidence.18:30 Delegate tasks, particularly in marketing and training.20:48 Unexpected benefit of giving advice to others.26:03 Understanding self, setting goals, and overcoming fears.27:49 Benefits of writing include connections and expertise.  Discussion questions:  What are some of the most surprising benefits Sheryl Andrews and Karen Williams discovered after publishing their books?  How can writing a book create new connections and partnerships, and why is this significant for business growth?What are the unexpected outcomes and changes that writing a book might bring to a business, and how can one prepare for them?In what ways does the tangible nature of a book help in generating conversations and referrals, according to the hosts? How does receiving and managing negative reviews play a role in an author's journey, and what strategies do Sheryl and Karen suggest for resilience?What impact does sharing one's personal story in a book have on the reader-author relationship, specifically in terms of trust and confidence?How have Sheryl and Karen repurposed the content from their books for other uses such as marketing, programs, or events?Can you share examples from the episode on how publishing a book led to increased business opportunities or revenues for clients and interviewees?Why do Sheryl and Karen stress the importance of continuous marketing for a book, even years after its publication? What are some of the ways that documenting one's process in a book can aid in delegating work and improving overall business management?  Keywords:   Book writing benefits, business growth, expert connections, clear vision for writing, writing goals, reaching wider audience, creating connections, book conversations, book referrals, author-reader connection, dealing with negative book reviews, resilience in writing, book mentoring clients, TEDx talk impact, increased business revenue, book marketing, repurposing book content, event marketing, book coaching, librotas

In this episode, Karen Williams and Sheryl Andrews delve into the world of writing fears and how they impact aspiring authors.  This episode unpacks the trepidations that come from comparing oneself to others, the financial and time investments involved in writing, and the fear of both failure and success.  Sheryl and Karen discuss the importance of understanding and embracing individual writing processes, as well as the pivotal role of feedback and validation from ideal readers.   They also highlight the personal growth and business benefits that can stem from writing a book, stressing the significance of each person’s unique voice and story.  If you are facing fear, here are the three questions that Sheryl posed during the conversation.   What kind of fear is it? Where is it coming from? When you deal with that, then what happens?  You can check out our upcoming events at https://librotas.com/librotasevents/ or get in touch via [email protected].  Key insights  Embrace Your Unique Voice: Your personal story and perspective hold immense value. Sheryl Andrews emphasized that every person's unique voice and story will resonate with someone out there.  Validation & Feedback: Before seeking feedback, be clear about your audience. Karen Williams highlights the importance of finding a unique angle for your book and getting early validation from potential readers.  Growth Through Writing: Writing a book is more than just publishing words; it's about refining your message, attracting the right business, and experiencing personal and professional growth. As Karen and Sheryl discuss, embracing fears and understanding your own writing process can lead to profound self-discovery.  Bio – Karen Williams:  Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books.  Website: https://librotas.com  Socials:   https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotashttps://www.youtube.com/@librotas  Bio – Sheryl Andrews  Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016.  Website: https://stepbysteplistening.com  Time stamped overview:  00:00 Self-reflection, kindness, and trusting your process.05:05 Writing a book brings clarity and impact.07:00 Instinct, training, uniqueness in sharing personal stories.12:16 Feedback shapes work, seek it carefully.13:40 Overcoming fears and seeking constructive feedback.17:49 Embracing imperfection, growing through the writing process.21:41 Embrace writing, and overcome the fear of comparison.24:38 Refining messaging attracts the right business; overcoming fears.29:15 Fear of rejection leads to avoidance of references.31:59 Update books for changes, never perfect timing.  Discussion questions:  Fear and Comparison: How can the tendency to compare oneself to other authors and their accomplishments amplify the fear of writing and publishing a book? Individual Writing Process: In what ways can understanding one's unique writing process alleviate fears and contribute to a successful writing journey?Fear of Failure vs. Success: How do fears of failure and success differ in their impact on an aspiring author, and how can one address these fears effectively?Refining Business Messaging: How can the process of writing a book help an author to refine their business messaging and attract the right audience?Purpose and Outcomes: Why is it crucial for writers to clearly define the purpose of their book and consider the potential outcomes, whether they achieve success or face failure? Seeking Feedback: What are some effective strategies for seeking feedback during the book-writing process, and how can authors remain open yet discerning about the feedback they receive?Validation from Readers: How can gaining validation from potential readers before publishing enhance the credibility and reception of a book?Embracing Fears and Excuses: According to Karen Williams and Sheryl Andrews, how does embracing fears and excuses contribute to personal growth and eventual success in writing a book?Originality and Influence: How can concerns about originality and influence from other authors affect an aspiring writer's confidence, and what steps can be taken to overcome these fears?Transitioning Communication: What are some common challenges writers face when transitioning from verbal to written communication, and how can clarity in writing help to address these challenges?  Keywords:   fear of comparison, writing journey, publishing fears, financial investment in writing, time constraints in writing, fear of failure, fear of success, business attraction through writing, book purpose, insightful questions for writers, finding your unique voice, story resonance, book idea validation, unique angle for book, writing process, feedback in writing, personal growth in writing, learning from mistakes, self-discovery in writing, writing process principles, hot book writing topics, author’s journey

Welcome to the latest episode of Business Book Bites! I’m your host, Karen Williams, and in today’s conversation, I sit down with Zana Goic Petricevic, an executive leadership coach and author. We discuss her experiences in writing and publishing her first book, ‘Bold Reinvented’, and her upcoming second book.   Zana shares insights into the personal growth and professional success she has experienced as a result of her book writing journey, emphasising the importance of courage, resilience, and embracing vulnerability.   Join us as we explore how writing a book can be a transformative personal development journey and the impact it can have on shaping one's message and legacy. Tune in for valuable advice and practical tips for aspiring authors and entrepreneurs and discover how Zana's books are igniting conversations and sparking change worldwide.  ** Get the Business Book Bites Best Bits from all our episodes in series two in one simple to consume guide. Go to www.librotas.com/bbb2 **  Highlights:   ** Embrace the journey: Writing a book is a process of personal and professional growth. It's about finding the grit to keep going, even in moments of doubt, and recognising that each step forward contributes to a powerful legacy. **  ** Seek mentorship: Having a mentor to guide you through the writing process is invaluable. A mentor can provide insights into message clarity, structural integrity, marketing strategies, and overall growth. **  ** Multiply your impact: Writing a book isn't just about putting words on paper; it's about encouraging a wider conversation with readers and fellow authors. It's an act of vulnerability that opens doors to new opportunities and platforms for sharing your message. **  Bio:   Zana Goic Petricevic brings to her work a blend of nearly 20 years as a corporate manager, executive leadership coach, and trainer with a great passion for writing, teaching and public speaking.  She is also a game changer and believes in the transformative power of bigger, bolder conversations, which enhances her work with executives and leadership teams across the world.    Through her keynote speaking and books, Zana aims to encourage conscious bold leaders who are ready to live and lead from a place of courage and boldness, so that they fully honour their own authenticity, and lead themselves and others to purposeful achievement.   She is the author of ‘Bold Reinvented’, designed around her SOUL framework, and she is currently working on her second book.   Website:   www.boldleadership-culture.com  https://www.amazon.com/dp/9534961205   Socials:   https://www.linkedin.com/in/zanagoicpetricevichttps://www.instagram.com/zanagoicpetricevic  Time stamped overview:  00:00 Embracing authority in the book writing journey.05:55 Embracing bold leadership, overcoming fear with courage.08:37 Marketing your book is essential for success.10:25 Success in APAC region, growth in business.14:07 Realising multiple books from one original question.17:29 Book 2 expands on leading in varied environments.21:51 Having a mentor is essential for growth.23:14 Expressing gratitude for Zana's time.  Discussion questions:  What challenges did Zana face in her book writing journey, particularly during the onset of the COVID-19 pandemic, and how did she overcome them? How did Zana describe the personal and professional growth that she experienced as a result of writing and publishing her first book? In what ways did Zana’s book contribute to her business growth, and how did it impact her ability to work on a global scale outside of Croatia?Discuss Zana's concept of "relationship agility" and "emotional agility" as she applies it to her leadership principles. How do these ideas influence her approach to leadership and her interactions with others in the workplace?How does Zana's analogy of "walking on the edge" relate to the experience of writing a book, taking risks in sharing one’s message, and the potential impact of that message?What are the overall central themes of Zana’s second book, and how do they compare or contrast with the themes in her first book?Zana emphasises the importance of mentorship in the book writing process. How has her mentor's guidance influenced her book writing and personal development journey? How does Zana articulate the role of vulnerability in book writing and sharing one's message? In what ways does vulnerability play a part in creating a book and engaging in meaningful conversations with readers?Zana emphasises the idea of continuously pushing forward with determination and grit in the book writing journey. How has this resilience contributed to her growth and success as an author and leader?How does Zana believe her second book will impact her future endeavours and aspirations? What are her visions for the future?  Keywords:    executive leadership coach, entrepreneur, game changer, keynote speaking, conscious leaders, courage, bold leadership, personal growth, mindset, professional growth, bold reinvented, book marketing, legacy, book mentor, book structure, Amazon bestseller, leadership circle, writing a book, global book impact  

Welcome to Business Book Bites! I’m your host, Karen Williams, and I’m thrilled to be having a conversation with Sarah Hamilton Gill, an accomplished entrepreneur, executive coach, HR consultant, and award-winning author.   Sarah brings over 30 years of experience and numerous achievements, including being honoured with the HR Consultancy of the Year award and being a finalist for the national CIPD award. She also authored the successful book ‘Leap into HR Consulting’, which has made a significant impact since its publication in 2020.  During this engaging conversation, Sarah shares the story behind her book and the challenges she faced, including navigating the impact of the pandemic. She delves into the journey of transitioning her business from face-to-face training to online events and how she carved out time to complete her book, along with the insights gained from her mentorship with me.  You will gain valuable insights as Sarah discusses her book publishing journey, the reception of her book in international markets, and her plans for a second edition. She also offers practical advice on structuring book content, receiving feedback, and preparing for the release of subsequent books.  ** Get the Business Book Bites Best Bits from all our episodes in series two in one simple to consume guide. Go to www.librotas.com/bbb2 **  Highlights:   ** Every business owner, coach, or consultant has a book bursting to be written, and a good book can elevate your expertise in the marketplace and open up new opportunities. **  **When writing a book, seek mentorship and give yourself enough time to do it. Enjoy the process and celebrate the feeling of accomplishment when you see the end result. **  ** Consistent action is powerful and essential for achieving your goal of writing and publishing a book. Whether this is through dedicated chunks of time or regular progress, set the time aside and stick to it. **  Bio:   Sarah Hamilton-Gill FCIPD embodies the essence of success and fulfilment, blending her roles as an entrepreneur, executive coach, and HR consultant seamlessly with her passions.   With over 30 years of experience, she has propelled hundreds of businesses and individuals towards success, earning accolades such as the HR Consultancy of the Year award and being a finalist for the National CIPD Awards. Not just a business luminary, Sarah is also a spirited adventurer and a resident photographer in Corfu, balancing professional achievements with personal joys. Connect with her to embark on your path to success.  Website:    https://www.leapintoconsulting.com  https://amzn.eu/d/0VdYEnT    Socials:    https://www.linkedin.com/in/sarahhg  Time stamped overview:  00:00 Struggling with writing, but loved seeing progress.03:47 Writing a book elevates expertise and opens opportunities.07:25 Second marketplace, UK-centric book, upcoming edition to focus on a worldwide audience. 11:03 Amazon boosts bootcamp business growth.14:53 Writing success comes from finding what works.18:26 Start research early, understand ideal readership.19:53 Business owners, coaches, and consultants should write.  Discussion questions:  How did Sarah HG's background in entrepreneurship, coaching, and HR consulting influence her decision to write "Leap into HR Consulting"?What challenges did Sarah face when writing her book, and how did she overcome them? How did the COVID-19 pandemic impact Sarah's book writing process and business operations? In what ways did Sarah leverage her book to expand her reach internationally, particularly in Australia and the US?What insights did Sarah share about the success of her book, particularly with regard to the format (paperback vs. Kindle) and its impact on her coaching business?What prompted Sarah to consider a second edition of her book, and what adjustments does she plan to make to keep the content relevant?How has Sarah's book influenced the growth of her boot camp and the success of individuals in launching their own consultancy businesses?What strategies and preferences did Sarah discuss for her book writing process, and how have these evolved from her first experience as an author?What role has mentoring played in Sarah's book writing journey, and what advice does she offer for individuals considering writing and publishing their own book?In what ways does Sarah see her second book complementing the foundation laid down by "Leap into HR Consulting," and how does she plan to approach the writing process for the next book?  Keywords:    Sarah Hamilton Gill, executive coach, HR consultant, business author, HR Consulting, business pivot, book writing process, business success, book marketing, book sales, Amazon bestseller, leap into consulting, leap into hr consulting, business growth, book structure, book publishing, book mentoring  

Welcome back to another episode of Business Book Bites. I'm your host, Karen Williams, and today, we dive into the world of digital mastery and book publishing with Fiona Allman-Treen. Fiona is the entrepreneurial mind behind FAT Promotions and an authority in strategic website design and online systems.   In this episode, we unpack Fiona's journey authoring Website Mastery: For Business Owners Who Don’t Speak Tech. Despite an initial resistance and hurdles along the way, such as a challenging book-writing process and the intricacies of typesetting, Fiona successfully self-published her guide in March 2023.  We explore her ingenious launch strategies, including effective email and social media campaigns, and how her book has managed to stay ahead of the curve, even amidst swift technological changes.  Fiona and I also discuss our hands-on experiences with AI tools like ChatGPT, and how they've revolutionised tasks like generating content without replacing the human touch.   Get the Business Book Bites Best Bits from all our episodes in series two in one simple to consume guide. Go to www.librotas.com/bbb2 Highlights: Overcoming Publishing Challenges: Fiona delves into the practical aspects of her journey, from overcoming the inertia of writing to mastering the typesetting of her book. Her experience can help budding authors navigate the complexities of publishing.  **AI Relevance and Limitations: Our conversation extends to the intersection of technology and human creativity, discussing how AI can augment content creation, without replacing the emotional depth that only humans can provide. **  ** From Book to Booming Business: Fiona shares her exceptional journey of using her book as a powerful lead magnet, directly impacting her business to the tune of £60,000 in client income so far. **  Bio:   Fiona Allman-Treen is an expert in strategic website design and online software systems to enable scalable, sustainable growth for business owners and charities globally.   An established presenter and devout believer in encouraging entrepreneurship in young people, Fiona founded FAT promotions in 2001, creating effective websites and online solutions for a portfolio of international and blue-chip clients.   Her book, Website Mastery: For Business Owners Who Don’t Speak Tech was published in March 2023. Website:   http://www.websitemasterybook.com   Socials:   https://www.linkedin.com/in/fatpromotions-website-designhttps://www.linkedin.com/company/fat-promotions-ltd/https://www.facebook.com/FATpromotionshttps://twitter.com/fatpromotionshttps://www.instagram.com/fatpromotionshttps://www.youtube.com/@fatpromotions    Time stamped overview: 00:00 Using past articles to inspire new work. 03:05 Repurpose existing material, create a good plan.08:27 Building trust, authenticity crucial for client relations.12:18 Leverage book content for social media alignment.15:51 Used my book to train Chat GPT.19:20 AI influenced book content creation, challenging traditional methods. 20:59 Diversifying income streams, focusing on direct clients.26:27 Struggles maintaining book launch momentum; leading by example28:05 Take time to develop new ideas.  Discussion questions:  What motivated Fiona Allman Treen to transition from her resistance to writing "Website Mastery for Business Owners who don't speak tech" to finally completing and publishing the book?Can you discuss how Fiona used her existing articles and knowledge about website building to create a structured plan for her book? How did Fiona's journey of tyFiona mentioned the success of her book launch through email and social media campaigns. What were her key strategies in executing those campaigns effectively?How has "Website Mastery" managed to stay relevant in the face of rapidly advancing technology, particularly with the advent of AI?In what ways did Fiona Allman Treen and Karen Williams utilize AI, such as Chat GPT, to support their work, and where do they see its limitations? Fiona's book generated a significant direct income for her business. How did she strategically use her book as a marketing tool to attract new clients? The concept of using a book as a lead magnet has been influential for Fiona. What advice does she have for authors considering a similar strategy to drive their business success? Post-launch can often lead to a crash in momentum. How did Fiona handle this phase, and what are Karen Williams' insights on keeping the momentum going? Fiona plans to explore her current book fully before starting on a new project. How important is it to focus on one book's lifecycle, and what can be the impact of rushing into the next publication too soon?  Keywords:    strategic website design, online software systems, FAT Promotions, Website Mastery for Business Owners, book writing, typesetting, book publishing, book launch, email campaigns, social media campaigns, AI in technology, AI content creation, Chat GPT, online course creation, publishing challenges, lead magnet strategy, post-launch book marketing, marketing momentum, free book chapter download, marketing masterclass, Amazon bestseller  

Podcast show notes – Paul Newton (Episode 9 – 25 April 2024)Guest: Paul NewtonTitle: Cracking Crowdfunding during COVIDWelcome to another episode of Business Book Bites. I’m Karen Williams, The Book Mentor, and in today's episode, I had the pleasure of sitting down with the charismatic and dynamic Paul Newton, the voice behind MentalTheft. Paul is a leading expert in cybersecurity and has gained popularity for his captivating and entertaining approach to educating people on the issues of scams, theft, and cybersecurity. During our conversation, Paul shared insights about his book ‘Mental Theft: Your Mind is the Weakest Link’, including the story of how he came to write the book during Covid-19 and his crowdfunding success.  We also delve into Paul's journey from a jobbing magician to an internationally sought-after speaker and the impact his book has had on his business. Paul also offers practical writing and security tips. This episode is a must-listen for anyone interested in cybersecurity, crowdfunding, or navigating the world of international speaking.  Get the Business Book Bites Best Bits from all our episodes in series two in one simple to consume guide. Go to www.librotas.com/bbb2 Highlights: Embrace Your Voice: When writing a book, it's important to maintain your authentic voice. This helps create an emotional connection with the reader and makes your message more impactful. Overcome Challenges: Writing and publishing a book often involves facing self-doubt and challenges. However, with the right support and determination, you can overcome these obstacles and achieve success. The Reluctant Crowdfunder: Don’t be afraid of asking for help. Crowdfunding more than surpassed Paul’s expectations and led to a wealth of opportunities for the book.Bio: Under the brand MentalTheft, Paul Newton has become the biggest voice for bridging the gap between cybersecurity experts and the average person. As a charismatic and exciting entertainer, Paul wows and captivates audiences, all whilst educating them on the issues of scams, theft and cyber security. Loved by industry experts and everyday people alike, Paul and his team are helping to increase security and to fight crime. Paul is the author of MentalTheft – Your Mind is the Weakest Link, which is all about how a mind reader could steal your personal information. Website: https://mentaltheft.co.uk/product/mentaltheft-book-paperback Socials: https://www.facebook.com/MentalThefthttps://twitter.com/mentalthefthttps://www.instagram.com/mentaltheft  Time stamped overview:05:28 Quickly wrote a book, struggled with structure, succeeded.07:39 Reluctantly embraced crowdfunding, expressed appreciation for support.11:45 Magician travels for gigs, prioritises family time.18:05 Many are affected by mental theft, causing harm.19:26 Paul Newton helps victims of financial fraud.23:28 Use two factor authentication on all accounts.27:36 Embracing mental theft on various social platforms.Keywords: Paul Newton, mentaltheft, cyber security, scams, mental theft, speaking, entertainment, magic, personal profiling, disc profiling, firewalk, book, author, crowdfunding, self-publishing, international speaking, keynote speaker, magician, password manager, two-factor authentication, writing, stories, promotion, mind reading, book writing, book coaching

In this episode of Business Book Bites, we delve into the power of stories with Susan Payton, coach, consultant and the author of the bestselling book, The Business of Stories.  Writing a book wasn’t on Susan’s radar, and then a culmination of things led to its creation. First off, she wanted to move from working one to one with clients – as a done-for-you service – into running group workshops and programmes. But she couldn’t work out how to turn her service into something that would work in a group setting.   So, she realised she had to get her ideas out of her head and onto paper in order to teach it. This started as an e-book for lead generation, but she realised that it had to become a paperbackpaperback. She engaged a book coach, followed their process and successfully launched it. It immediately became a bestseller and this, alongside plenty of hard work, helped Susan to support more clients, scale her business, and create a six-figure business.   In our conversation, Susan delves into the profound impact of storytelling in the business world and shares invaluable insights into the process of infusing personal narratives into impactful content. She provides compelling advice on ensuring that your book maintains your unique voice, the skillful intertwining of personal stories into your book, and the art of connecting with your audience through relatable storytelling.** Want the Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 **  Highlights:   ** Authenticity Matters: When writing a book, don't be afraid to infuse it with your authentic voice and personal stories. Let your readers hear your voice throughout the narrative. **  ** Weave Your Story: Showcasing real-life experiences and weaving them into your book can bring your teachings to life, allowing readers to connect with the content on a deeper level. **  ** Long-Term Promotion: Writing a book is just the beginning. Continued promotion and engagement with readers are essential for long-term success. Don't stop talking about your book, as it can lead to incredible opportunities and connections. **  Bio:   Susan Payton is a coach, consultant and author of The Business of Stories. Released in March 2022, Susan’s book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – even knocking Stephen Bartlett (Diary of a CEO) off the top spot. It got to #1 on Amazon again when the audiobook version was released, and it was a finalist in the Business Book Awards 2023.   In a noisy world, where it’s getting harder and harder to stand out from the crowd and be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. Her game changing framework helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands and create raving fans.  Website: You can get a free copy of The Business of Stories at https://thebusinessofstories.com/my-book.  Socials:   https://www.facebook.com/susanpaytonUK/ https://www.linkedin.com/in/susanpaytonuk/  Time stamped overview:  00:00 Transitioning from one-on-one to group work.05:12 Following structure helped create a practical, helpful book.08:17 Author struggles but eventually finds clarity and satisfaction.11:14 Author achieves top book ranking through persistence.15:28 Royalty statement shows surprising global reach.18:53 Book focuses on emotional connection, actionable impact.21:15 Guidance and support improve performance, like coaching.24:15 Publisher pushback; author stands firm on voice.  Discussion questions:   What prompted Susan Payton to write "The Business of Stories"?What was Susan's approach to writing, publishing, and marketing the book?How did Susan promote her book successfully, and what were some of the hard work and strategies she used?What has been the level of success of Susan's book in terms of sales and reach?How does Susan use her book to align with her business and attract clients and opportunities?What significant tips or advice can Susan share for those thinking about writing, publishing, or marketing a book?How did Susan incorporate her voice and storytelling into her book to make it sound like her and create a conversational tone?Where can people get a copy of Susan's book, "The Business of Stories", and how can they connect with her on social media?What were some of the opportunities and speaking engagements Susan secured as a result of her book's success?What is the significance of weaving personal stories throughout a book, and what purpose does it serve? Keywords: book marketing, storytelling, business book, author, bestseller, entrepreneur, marketer, framework, writing process, book structure, business growth, story structure, storytelling workshop, book publishing, book promotion, building a brand, storytelling mastery, story coaching, storytelling framework, publishing success, audiobook, storytelling methodology, Stephen bartlett, building a story brand, Donald miller

Welcome back to another enlightening episode of Business Book Bites! I’m your host, Karen Williams, and today, we have the immense pleasure of featuring Dr. Tamara Russell, a neuroscientist, clinical psychologist, martial arts expert, and an innovative force in the realm of well-being.   With her trailblazing books, ‘Mindfulness in Motion’, ‘#What is Mindfulness?’, and ‘What Colour is Your Dragon?’, we delve into the importance of simplicity in writing.Tamara explores how she has bridged the gap between complex neuroscience and practical, accessible mindfulness practices.   Tamara shares how she has created multiple work and income streams from her writing, including launching a programme in Brazil. She gives us insights into her latest venture, the Dragon Academy App, providing layered content, exercises, audios, and live sessions catered to different levels of engagement.   We also discuss the exciting potential of generative AI in enhancing the mindfulness experience and the importance of authenticity and expert guidance in writing and teaching.   ** Want the  Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 **Highlights  ** Non-fiction writing should simplify concepts without undermining their complexity, making them accessible to a broad audience **  ** Integration of digital resources with traditional learning can profoundly enhance the user's experience and retention **  ** Leveraging technology, like apps and AI, provides a dynamic platform for iterative learning and personalised content delivery **  Bio:   Dr. Tamara Russell is a neuroscientist, author, clinical psychologist, martial arts expert and leading innovator in the well-being space. She has helped people all around the world transform their lives using her ground-breaking applied brainwise techniques for living well. These applied translational neuroscience tools allow everyone the chance to make better decisions in line with their core values and live well.   With two PhDs and a black belt in Shaolin Kung Fu, Tamara's work integrates mind, brain and body in a totally unique approach to well-being and thriving that combines movement, neuroscience and creativity.   Her three core programs include Body in Mind Training, Brainwise Mindfulness and The Dragon Way to Mental Wealth (and for Families and Young People - What Colour is Your Dragon?). These programs have been offered across corporate, education, health and creative sectors, where Tamara teaches groups and individuals in the public and private sector how to thrive.   Tamara is involved in international research investigating how mindfulness changes the structure of the brain. She lectures in Neuroscience and Mindfulness at King's College London. She is regularly invited to speak on Mindfulness around the globe, appearing both on stage, radio and online. This work informs her applied translational neuroscience approach to well-being. Her organisation The Mindfulness Centre of Excellence was founded in 2011 after sharing the stage with His Holiness the Dalai Lama in Sao Paulo, Brazil at a symposium exploring how ancient contemplative technologies can inform the challenges of modern living.   Tamara is the author of three books Mindfulness in Motion, #whatismindfulness, and What Colour is Your Dragon?  Website: https://mindbodymot.com and https://www.drtamararussell.com   Socials:    https://www.instagram.com/drtamararussell  Time stamped overview:  00:00 Transition from academic editing to writing books.05:45 Explaining mindfulness to children and its challenges.08:59 Mindfulness impacts mental health through specific practices.12:51 Book emphasises practical application of mindfulness concepts.17:41 Mindfulness language precision and translation challenges.21:43 Movement-based learning method engages and aids learners.24:01 Iterative feedback process allows continuous improvement.25:53 Psychologist offers personalised service and explores AI.29:35 AI in preventative health: sharing knowledge, changing behaviour.33:54 Early editor feedback vital for personal writing.  Discussion questions:   How did Dr. Tamara Russell's background in neuroscience, psychology, and martial arts inform her unique approach to mindfulness and her writing?What challenges does Dr. Russell identify in translating academic research into non-fiction writing that's accessible to a general audience?How does Dr. Russell tailor her courses and books to address common problems people face in corporate, community mental health, and clinical settings?Can you discuss the process and considerations behind creating an app like the Dragon Academy and the different membership levels it offers?How might generative AI change the way mindfulness training is delivered, and how does Dr. Russell see it playing a role in her own work?What are some of the ethical considerations and potential benefits of using AI in the health and wellness space, particularly in the context of Dr. Russell's mindfulness programs? Dr. Russell emphasises the importance of editing and early feedback in the writing process. How does this approach contribute to the overall quality and impact of a writer's work?With various mindfulness practices becoming increasingly popular, how does Dr. Russell ensure her methods, such as "mindfulness in motion," stand out and resonate with different learners? In developing the teacher training program and the subsequent translation of "Mindfulness in Motion" into Portuguese, what unexpected challenges arose, and how were they addressed?Karen Williams and Dr. Russell discuss the imperfections in the writing journey. Can you share an instance where embracing imperfection led to a significant breakthrough in your work or personal development?  Keywords:   neuroscientist, clinical psychologist, martial arts, Shaolin kung fu, mindfulness techniques, brainwise techniques, non-fiction book writing, mindfulness, neuroscience, mindfulness practice, neurocognitive model, Tamara Russell books, embodied practice, mindfulness app, generative AI, writing advice, editing process, trauma-informed mindfulness, book translation challenges, Dragon Academy app, what colour is your dragon, books multiple income streams  

As a Sunday Times bestselling author and seasoned ghostwriter, Cheryl Rickman has penned an impressive 27 nonfiction books, with specialties ranging from empowering business strategies to transformative well-being practices. In today's episode of Business Book Bites, we delve into the fascinating world of ghostwriting and hear how Cheryl’s knack for capturing unique voices has resulted in outstanding successes, including a nonfiction chart-topper that propelled an author to industry authority status.Cheryl navigated her journey from business guides to the realms of positive psychology, where she not only became a qualified practitioner but brought invaluable insights into her self-published work, ‘The Flourish Handbook’. Her latest endeavour, ‘You Can Flourish’, delves deep into the landscape of human emotions and positive psychology.  You'll learn about her cherished project, ‘Three Lionesses’, her ethos on the importance of planning and structure in writing, and how her foray into ghostwriting has resulted in unexpected successes, such as her first book's boost from Anita Roddick's endorsement.  Get ready to absorb Cheryl's top writing tips, discover the transformative power of giving voice to others, and understand why she believes it's crucial to encourage more would-be authors to share their stories with the world. ** Want the Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 **  Highlights  **Embrace the Ghost**: Cheryl dives into how ghostwriting can be a rewarding path for writers, providing a voice to others while learning and connecting with various fields.  **Write with Purpose**: By focusing on one point per paragraph, Cheryl underscores the importance of clear and concise writing. This simple but effective tip can elevate your writing, whether it’s a business proposal or your next bestseller.  **Beyond Words**: From being a Sunday Times bestselling ghostwriter to self-publishing ‘The Flourish Handbook’, Cheryl's journey illustrates the power of positioning and authentic voice in establishing authority and impacting lives.  Bio:   Cheryl Rickman is a Sunday Times bestselling ghostwriter and author of 27 non-fiction books across self-help, business, inspirational memoir, and mental health guidance. With 18 years’ experience of book-writing, Cheryl specialises in writing empowering, practical books to inspire, inform, and help people to fret less and flourish more. She is also a qualified Positive Psychology Practitioner and a Wellbeing Ambassador for the Network of Wellbeing.Specialist subjects include resilience, goal-achievement, building hope and self-compassion and her ‘superpower’ is turning complex topics and captivating life stories into practical easy-to-digest guidance mixed with inspirational life lessons.   Cheryl spent the first half of her career writing and ghostwriting business books to help people flourish at work and in business. The second part of her career has been spent working on books that help people flourish in life. Now, Cheryl is well-positioned to team up with inspirational high-profile people in the public-eye whose experiences highlight those much-needed life lessons.   Her most recent book is a children’s non-fiction book ghostwritten for three young elite athletes, called Three Lionesses: Find your team, boost self-belief and embrace your inner Lioness. This was a book idea Cheryl came up with after watching England’s Lionesses win the Euros Final in 2022. She wrote the book with Nikita Parris, Georgia Stanway and Ella Toone to help young people grow their confidence, achieve their goals and rise to challenges.   Website: https://www.CherylRickman.co.uk   Socials:    https://www.instagram.com/wellbeingauthor https://twitter.com/writerukhttps://www.facebook.com/CherylRickmanAuthorGhostwriter   Time stamped overview:  00:00 Learning success secrets, pitching books, finding publishers.05:25 Author's forward by Anita Roddick boosts sales.07:32 Enjoying recent ghostwriting experience; inspired by resilient female footballers.10:28 Shift from business writing to positive psychology.13:31 Flourishing is about the whole spectrum of emotions.17:43 Finding confidence in writing multiple distinct voices.23:50 Timing to write a book pivotal for success.24:44 Collaboration and transcription help shape impactful content.27:57 Remember to stay focused on the point.  Discussion questions:  What initially drew Cheryl Rickman to the field of writing and ghostwriting?How has Cheryl's transition from writing business books to focusing on positive psychology and well-being topics affected the way she approaches her writing and ghostwriting projects?Cheryl discusses the importance of planning and avoiding overwriting—could you share a time when not following this advice impacted one of your projects, and what you learned from that experience?Can you elaborate on the collaborative nature of ghostwriting and share an instance where this dynamic led to an exceptionally rewarding outcome for both you and the author? Cheryl mentioned one of her ghostwritten books reached number one in the nonfiction chart; considering the anonymity of ghostwriting, how does that success feel different from accolades received for books published under your own name?Regarding the writing tip of focusing on one point per paragraph, how has this approach enhanced the clarity and impact of your writing, particularly in conveying complex topics like diversity and inclusion? As someone who has written a significant number of books, could you describe your process for 'data dump,' structuring, and capturing the author's voice in more detail? Many people might not understand the value a ghostwriter brings to the table. How do you explain the unique skill set and benefits a ghostwriter offers to potential clients, especially in well-being and life guidance subjects?Having worked on a wide range of topics, from business to children's literature to well-being, what have been some of the most rewarding aspects of such diversity in your writing career?Cheryl, as a seasoned author and ghostwriter, what would be your number one piece of advice for someone looking to write their first book, whether on their own or through a ghostwriting partnership?  Keywords:   Cheryl Rickman, ghostwriting, passion project, planning in writing, overwriting issues, collaborative writing, establishing authority, writing tips, wellbeing author, publish books, positive psychology practitioner, self-publishing, The Flourish Handbook, inspirational women, You Can Flourish, writing process, writing confidence, book structure process, Sunday Times bestselling ghostwriter, nonfiction books author, small business startup workbook, Three Lionesses book