Business Journey Unlocked

Joe Conley is the CEO of Royce Security Services and Metro Safety and Security, and founder of American Standard Holding. He got into the security business in 1995 with no law enforcement background, no military experience, and no industry contacts. He needed a job that kept him home with his two young kids. What followed was 30 years of building a regional security operation that competes on quality instead of price, in an industry where the lowest bid almost always wins and almost always fails.In this episode we discuss:Why Joe stopped bidding against competitors entirely, and how holding his price while others raced to the bottom became his actual sales strategy, not a liabilityThe difference between a customer and a partner, and why Joe says the best contracts are often the ones he walked away fromWhat supervision really means in a labor-intensive service business: why Royce puts more money into field supervision than most companies their size, and why that single investment changes everything about client perceptionThe work ethic problem no training program can fix, and what Joe looks for instead when the labor market is thin and resumes are padded with AI-written cover lettersIf you run a service business, manage a field team, or are trying to figure out how to compete on quality when clients keep asking for the lowest price, this one is worth your time.----------------------------------------Connect with Joe Conley:LinkedIn: https://www.linkedin.com/in/joe-conley-82488910/Website: https://roycesecurityguards.net/💬 Join the Conversation If this episode inspired new ideas, comment below and share your biggest takeaway. Your insights help the entire community learn and grow together.✅ Subscribe to the channel for more real conversations on business, growth, and navigating complex industries.🔔 Turn on notifications to never miss a new episode.Business Journey Unlocked is a podcast hosted by Kevin Anderson that shares the journeys of business founders and entrepreneurs, exploring their challenges, struggles, and growth opportunities, and how AI, automation, and technology are shaping their industries. Kevin Anderson is the founder of TitanTech, helping businesses implement intelligent solutions that drive efficiency, scalability, and innovation.

Mohammed Shehzad is the Managing Director of Atriod, a physical and electronic security consulting firm he founded in 2006. Over 20 years, he has built a practice that serves airports, pharmaceutical plants, government facilities, corporate headquarters, and financial institutions, doing the opposite of what most security firms do: no vendor relationships, no product commissions, no cookie-cutter assessments. Just independent consulting that starts with the client's actual risk and works outward from there. Several of his client engagements are now well into their second decade.In this episode we discuss:Why the biggest security risk most organizations face has nothing to do with threats or technology — it is the financial gap between what security directors know they need and what they can actually get funded, and why that comes down to a language problem in the boardroomHow Mohammed moved from design work to consulting not by pivoting, but by following where client problems actually led, and why that distinction matters for any service business trying to evolveThe blind spot Mohammed keeps seeing across every sector he works in: organizations invest heavily in security systems with no real plan for lifecycle management, and nobody in the industry has solved it yetWhy physical security stays invisible until something goes wrong, and how new data intelligence tools are giving security practitioners a chance to finally show value in the language leadership actually understandsIf you are a security director trying to make the case for funding, a consultant trying to build recurring revenue without losing your edge, or a service business owner figuring out when to evolve your offer, this one delivers.----------------------------------------Connect with Mohammed Shehzad:Website: https://atriade.com/LinkedIn: https://www.linkedin.com/company/atriade// https://www.linkedin.com/in/atriade/💬 Join the Conversation If this episode inspired new ideas, comment below and share your biggest takeaway. Your insights help the entire community learn and grow together.✅ Subscribe to the channel for more real conversations on business, growth, and navigating complex industries.🔔 Turn on notifications to never miss a new episode.Business Journey Unlocked is a podcast hosted by Kevin Anderson that shares the journeys of business founders and entrepreneurs, exploring their challenges, struggles, and growth opportunities, and how AI, automation, and technology are shaping their industries. Kevin Anderson is the founder of TitanTech, helping businesses implement intelligent solutions that drive efficiency, scalability, and innovation