Business Unlocked with Marcus Kroek

It's Episode 50 — and we're marking the milestone with a full year-in-review using the Business Unlocked Wheel of Success.In this episode, we cut through the noise and ask one powerful question across every area of your business: what's the 20% that gives you 80% of your results?We also kick things off with a practical, no-hype breakdown of AI tools you can start using in your business today — no expertise required.In this episode you'll learn:Simple AI tools (Gemini, Copilot, Fathom) that are already saving hours every weekThe risks of AI agents — and a cautionary tale involving £106 worth of paperclipsWhy vision, mission and culture don't have to be complicated — and what most businesses get wrongHow to calculate your breakeven and price for profitThe one question that transforms your conversion rateWhy your subscription stack might be quietly bleeding your marginHow to reconnect with clients in a way that beats any email newsletterThe real meaning of team engagement — and why it starts with you, not themConnect & book a session:Visit businessunlocked.com.au to book a free Profit, Clarity & Planning Session with the team.📧 Share your 20% wins: [email protected] (subject line: 20%)👍 If this episode helped you, please like, subscribe, and share it with a business owner who needs it.

Your business often grows to the level of who you decide to become, not just what you decide to do.In this episode, Marcus shares three real client stories: Steve, who went from late nights to regular holidays, Adele, who stepped from CFO to CEO as the business grew from $7.5M to $46M, and Tony, who moved from $600K on the tools to running an $8M business from an office.Three different people. Three different businesses. One catalyst in common.Marcus walks through the practical exercise he uses with clients to activate that shift, including a simple morning routine that takes just minutes and can change the way you lead, make decisions and influence the team around you.If you've ever felt like your business can't run without you, this episode will give you a different way to think about growth, leadership and the role you're really playing in your business.If you'd like to get in touch, Marcus would love to hear from you!You can visit businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

Working harder is not always the answer. For many business owners, the real problem is not effort. It's structure.In this episode, Marcus breaks down the Business Unlocked Wheel of Success and explains how foundations, growth and scale need to work together if you want a business that delivers real profit, more time, and less chaos.You'll hear the three common traps that keep owners stuck: the expensive hobby, the bottleneck, and the house of cards. Marcus also shares how better financial control, stronger marketing and sales, and the right team structure can shift a business from constant firefighting to calm, sustainable performance.If you have been feeling stretched, frustrated, or unsure what the next level looks like, this episode will help you see where the gap is and what needs to change.If you'd like to get in touch, Marcus would love to hear from you!You can visit businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

Growth gets the attention, but operations and leadership are what hold a business together.In this episode, Marcus Kroek unpacks two of the most overlooked parts of building a business that actually works: how you consistently deliver on what you sell, and how you create a team culture that supports the way your business needs to run.Marcus breaks down why simple systems matter, how consistency shapes the customer experience, and what leaders need to do to set standards, build alignment and get the right people moving in the same direction. He also introduces a more practical way to think about your business structure, using a circular model that helps you plan, diagnose problems and grow with greater clarity.If your business feels messy, inconsistent or too dependent on you, this episode will help you see where stronger foundations need to be built first.If you'd like to get in touch, he'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

To build a business that'll stand the test of time, you've gotta have a solid model. I'm likening it to building a house, and today we're laying down some crucial foundations.In Ep45, I talked about getting your financial model right. Now, we're moving to the other end of the organisational chart: marketing and sales. They're often spoken about as one, but they're actually two distinct ideas.I'm sharing my definition of marketing and then I'm giving you five fundamental elements that absolutely have to be in place for your marketing and sales efforts to truly work.We'll cover understanding your customer (your target market), crafting a compelling message that solves their problems (both logical and emotional), and why consistency and persistence are non-negotiable.These fundamentals aren't just for start-ups; I've seen seven-figure businesses operate without them. Getting these basics right can make a massive difference to your conversions and profitability.If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

Building a house is one of the most exciting things you can do, but most people spend all their time picking out kitchen benches while ignoring the slab. I've noticed business owners do the exact same thing. We fall in love with the "sexy" parts (like marketing and branding) but we don't spend enough time on the foundations that actually keep the building standing.In this episode, I'm breaking down the essential elements of a business model using the house analogy. I'll explain why your organisational chart matters even if you're a solopreneur and why you can't rely on your accountant to tell you if you're actually making money. I also talk about the "time department" we all wish we had and how to align your team's beliefs with your business culture. Whether you're a startup or you've been around for twenty years, it's worth checking if your foundations are starting to crack.If you'd like to get in touch, I'd love to hear from you! You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

As your business grows, so do the meetings. More people. More discussion. More time. And often… less productivity.In this episode, Marcus shares seven practical lessons from over 20 years of coaching and leadership that will immediately improve your meetings. Whether you’re running a management meeting, financial review, marketing session or one-to-one, these principles ensure everyone leaves clear, committed, and accountable.You’ll learn how to structure meetings properly, get real ownership from your team, avoid wasted time, and create a culture where actions actually get completed.If you'd like to get in touch, I'd love to hear from you! You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

I've been in the coaching world since 2005 (back when I had to explain to people what a business coach even was) and I've seen the industry change a lot. Nowadays, everyone calls themselves a coach, but most of them are actually doing something else entirely. If you're looking for an outcome in your business, you've got to know exactly what kind of help you're paying for.In this episode, I'm breaking down the four distinct areas of professional support: consulting, training, mentoring, and what I call "pure coaching." I use a triangular pyramid model to show how these roles differ and where they overlap. It's not just about getting from point A to point B (it's about who you become during the journey).I also share some of my own history (from importing sunglasses with old telegraph machines to realising I probably fit every ADHD checkbox in the book). Most importantly, I explain why "pure coaching" is the only method that addresses your internal beliefs and identity. If you don't fix the internal stuff, you'll just end up like a person on a yo-yo diet (losing the weight only to put it right back on because you didn't change who you are).If you'd like to get in touch, I'd love to hear from you! You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

Running a seven-figure business? Thinking a bookkeeper is enough might be holding you back.In this episode, Marcus Kroek is joined by Nadia Vendetti to explore the hidden gaps in bookkeeping that can quietly limit growth. From payroll and BAS to reconciliations and accounts management, we dive into what full-service bookkeeping really looks like — and why it matters.Are your numbers giving you clarity or just more questions? What responsibilities should your bookkeeping handle without you lifting a finger? How can understanding your financials, not just receiving reports, change the way you make decisions?If you want to gain control, make informed choices, and discover the simple bookkeeping changes that can save you time, money, and stress, this episode is a must-listen.Unlock the insights your business needs to grow confidently — and find out why “just a bookkeeper” might be costing you more than you think.If you'd like to get in touch, I'd love to hear from you! You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

I've noticed a recurring problem for seven and eight figure business owners. They have a bookkeeper, but they don't have clarity. Most people think bookkeeping is just about data entry and staying compliant with the government, but that's only the tip of the iceberg. If you're only getting reports at the end of the month, you're looking at history instead of shaping your future.In this episode, I break down the four levels of bookkeeping capability. We move from the traditional "office junior" style of entry all the way up to the financial analyst level. I explain why a BAS agent is a legal necessity for your GST, how software integration experts can fix your messy workflows, and why a true financial analyst is the real CFO of your business.I also share some hard truths about why paying $40 an hour for an external bookkeeper is a massive red flag. If you don't understand your margins, your true break-even point (beyond just the profit and loss statement), or the impact of your next hire, you're flying blind. It's time to stop treating your numbers as an expense and start seeing them as a return on investment.If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

Sales often feels “fine” in growing businesses — but fine isn’t scalable.In this episode, Marcus Kroek breaks down a seven-step sales meeting system designed to help business owners inspect, train, and scale sales without relying on instinct or individual talent. Learn where sales conversations quietly leak opportunity, why most teams miss a critical step, and how structure in sales creates leverage, clarity, and freedom.If you’d like to get in touch, I’d love to hear from you! You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

In today's episode, I sit down with Nathan Rigney (Principal of NGR Accounting) to discuss a question that every business owner needs to ask: Does your accountant actually care about you? Nathan's built his entire practice on the idea that they should. He's even got a banner that asks (pretty bluntly) if your accountant gives a s#!t about your success. (I have to censor that so the algorithm will keep showing the episode!)We talk about Nathan's journey from being an employee to starting what he calls an "accidental business." He shares how he used his frustration with the industry to write down exactly what he didn't want his practice to be. We also talk about why tax compliance is just the baseline and how a real advisor acts as a sounding board for your biggest decisions (like whether you should really be leasing that new car).Nathan also explains why pattern recognition is a shortcut to growth and why it's okay to copy the methods of people who've already won. If you've ever felt like talking to your accountant is like being sent to the school principal's office, you're going to want to hear Nathan's perspective on authenticity and emotional intelligence in business.If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

If you've ever felt like your business is stuck despite all your hard work, it's likely because you're focusing on the wrong part of the equation. In this episode, I'm breaking down two fundamental frameworks that determine whether you'll actually hit your goals this year (the Be-Do-Have formula and the Formula for Change).I cover why most business owners start with what they want to "have" but fail because they don't address who they need to "be." We explore the difference between a reactive manager and a strategic CEO, and why your identity is often the biggest bottleneck in your company's growth.I also share the original version of the Formula for Change, which includes a critical element many modern versions leave out (believability). If you don't truly believe the plan will work, you'll never overcome the natural resistance to change that exists in every business. Whether you're looking to reduce weight or triple your profits, these principles are the keys to creating lasting transformation.If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

We all complain that we don't have enough time, but the truth is we all have exactly the same amount. The real difference lies in how we use it to build a life we actually enjoy. In this episode, I explain how small, consistent changes (the Kaizen principle) can compound into massive results for your business and personal life over just 90 days.I also break down the concept of the "Default Diary" or "Ideal Week." It's a system that treats your schedule like a school timetable to ensure you aren't just reacting to urgent tasks but are prioritising the important ones. I discuss the importance of placing your "Big Rocks" first - whether that's getting invoices out or having dinner with your family, so the trivial things don't crowd them out.Finally, I walk you through a realistic schedule of a high-performing CEO, showing you how they balance deep work, team huddles, and personal health while still aiming to finish by 5 PM. If you're tired of running on a hamster wheel, this framework will help you take back control.If you'd like to get in touch, I'd love to hear from you! You can visit http://businessunlocked.com.au or shoot an email to [email protected] This is a Podvan Media production.

It's the start of 2026, and it's the perfect time to get serious about what lies ahead. I'm joined again by my business partners (Nadia and Felicity) to look at the critical difference between hoping for an outcome and actually planning for it. Most people rely on willpower, but that usually fades by February.In this episode, I explain why you need emotional leverage (pain and pleasure) to make changes stick. We discuss the "Identity Iceberg" and why you can't just change your actions; you have to shift who you are to see lasting results.We also look at the mechanics of growth. Nadia shares a cautionary tale about a client who chased sales while losing money on every transaction. It's a reminder that you need to fix your model before you pour gas on the marketing. We wrap up with how to use a 90-day plan to keep your team focused and profitable.If you'd like to get in touch, we'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

It's time to review the year, so we can understand where we are, what worked - and what we could do better. In this episode, my business partners (Felicity and Nadia) and I discuss the highs and lows of the last 12 months. We look at personal wins and the reality of launching Business Unlocked from scratch.We cover the importance of saying no to the wrong people to protect your business culture, and we break down our financial model - which applied Profit First principles from day one to ensure profitability and tax compliance. If you'd like to get in touch, we'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

Today, I sit down with Kim MacDonald, a money and mindset mentor who I met during our Profit First Mastery days. We look at why logic and strategy only account for 80% of your success and why the other 20% (your mindset) is actually the most critical part.Kim explains why work-life balance is a myth and describes it more as a "dance" where you constantly shift focus. We also look at the "money stories" we inherit from our parents (like feeling guilty about spending on yourself while buying expensive groceries) and how these hidden beliefs stop business growth.Finally, we discuss a road rage incident that perfectly illustrates why "everything is neutral until I give it meaning." If you feel stuck despite having all the right strategies in place, this episode helps you ask the right questions to move forward.You can reach Kim via kimmacdonald.com.au If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

Our logo and our brand are often confused as being the same thing. To clear this up, I am joined by professional graphic designer Amanda Hargraves from Creative Cause. She explains why a logo is merely a trigger while the brand is the actual experience your customer feels.We discuss the psychology behind colour selection (why accounting firms use blue and fast food chains use red) and why picking colours just because they look nice is a mistake. Amanda shares her insights on how industry giants like Apple create tribe-like loyalty through consistent experiences rather than just clever design.We also cover the shift in modern business where personal branding and authentic relationships (even for plumbers and trades) are becoming more valuable than technical skill alone. Amanda shares her background working with major charities and how those lessons in connection apply to every small business owner.If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

In this episode, I sit down with my friend Rosie Hargraves, a Profit First Professional and tax accountant from AmaRose Accounting on the Gold Coast, to discuss how to get the most out of the relationship with your accountant. Too many business owners treat their accountant as someone they visit once a year just to stay compliant. Rosie explains why this approach costs you money and adds unnecessary stress.We cover the importance of proactive communication. You need to call your accountant before you make big decisions (like buying that new Ford Ranger or planning a lavish staff Christmas party) rather than fixing the mess later. Rosie details why you must understand the financial jargon and why it is okay to switch accountants if you do not feel supported.We also look at the power of building a professional team around you. When your mortgage broker, buyer's agent, and accountant communicate directly, you get better results with less friction. Rosie also shares her personal experience with business burnout and how implementing Profit First provides the clarity you need to succeed.If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

Entrepreneurs are always looking for ways to systemise their business for efficiency. That's why I'm such a raving fan of Profit First. It's theoretically a cash management system, but it's so much more than that. It gives you real-time information that is easy to understand and simple to manage once it's in place.In this episode, I address the 10 most common myths or strange ideas I hear about Profit First (and why they are wrong). I explain why this isn't just another accounting system and why waiting until you are "profitable" to start is a huge mistake. If you have been letting these myths (or your accountant) hold you back, I clarify exactly why you need to put this system in place immediately.If you'd like to get in touch, I'd love to hear from you! You can visit http://businessunlocked.com.au or shoot an email to [email protected] 4This is a Podvan Media production.

I used to be a police officer in the Highway Patrol. It was a long time ago, but the lessons I learned on the road (and in the station) are incredibly relevant to running a profitable business today.In this episode, I share seven specific insights from my time in the force. I talk about why giving your team the right equipment matters more than you think and why hiring for attitude is usually better than hiring for skill. I also cover the importance of spotting small problems (feeling the taps) before they turn into disasters.We discuss the "no dickheads" policy, which is crucial for maintaining a healthy culture. I explain how I applied customer service principles even when issuing speeding tickets and why understanding your employees' personal goals is the key to getting the best out of them.If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

"How do I get my employees engaged?" This is one of the most common questions I get from founders and CEOs. Research backs up this concern. If you imagine your company as a boat, 20% of your people are rowing hard, 60% are just dipping their oars, and 20% are actively rowing against you.The typical response is to force teamwork, but I believe that approach is flawed. We often say "there's no I in team," but there is an 'I' in 'win'. The focus shouldn't be on how to engage them; it should be on how you engage with them individually.In this episode, I explain my "Start with I" philosophy. It’s about helping your people get what they want first, which in turn helps the business get what it needs.To show you how this works, I use Maslow's Hierarchy of Needs. I cover the five levels (from basic physiological needs to self-actualisation) and provide practical ways you can apply this framework to your staff. It’s about understanding who they want to become (both inside and outside of work) and helping them get there.If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

Many businesses have developed a culture statement, but too often it ends up as just a sign on the wall or paper in a folder. You think you have it covered, but it's not actually working.In this episode, I explain why most culture statements fail. We often use generic terms like "teamwork" or "honesty," but these are too general and don't define the behaviors that actually support those values. Culture is truly about "this is the way we do things around here," and if you don't define it, one will develop on its own.I introduce the "Identity Iceberg" model to help you connect your values to the observable behaviors and results you want to see. I also share simple examples (like changing a gas cylinder or refilling paper towels) to show how small, seemingly trivial actions are the real proof of your company's culture.I'll give you practical ways to make your culture explicit, check in on it with your team, and ensure it's something you all live by, rather than just a document on a shelf.If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

I just got back from giving a talk to business owners in Narrandera. It struck me that businesses of all sizes (from micro-businesses to 20-million-dollar companies) often struggle with the same core issues.In this episode, I cover the three biggest problems I see. First, not truly knowing your numbers (and why your accounting software might be misleading you). Second, failing to get paid properly..But the biggest issue is why business owners don't fix these things. I explain how our hidden belief systems are often the real barrier to a healthy cash flow.If you'd like to get in touch, I'd love to hear from you! You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

Many business owners think a 'vision' is just a fluffy, airy-fairy statement. In the episode, Marcus Kroek explains why it’s actually the most practical tool for building a real competitive advantage.He covers why most vision statements fail, and how you can fix it immediately. Marcus uses the simple, practical example of 'the best pie shop in town' to demonstrate how a clear vision makes your decision-making easier and helps you build a 'tribe' of loyal customers and staff.This is about turning a simple goal into a powerful unique selling proposition (USP) that makes your business stand out.For more info on this topic, email [email protected] with the subject "UPS".And for more from Marcus, head to: http://businessunlocked.com.auThis is a Podvan Media production.

Ever felt like you're just not on the same page as a client or a team member? The problem might not be what you're saying, but how you're saying it.Marcus Kroek explains a powerful communication tool used millions of times worldwide (the DISC profile). He uses a simple story about four people going to dinner to illustrate the four main behavioral types (Dominant, Influence, Steady, and Compliant).Listen to identify your own style and learn how to recognize and adapt to others. This simple shift can improve your sales, teamwork, and overall business relationships.For more from Marcus Kroek, visit http://marcuskroek.com

Many business owners believe they aren't planners, but the plan is always there (usually just stuck in their head). The key is to get that strategy out, onto paper, and into action.In this episode, Marcus explains his proven framework for strategic planning. He covers how to get clear on your personal and business vision, align with your partners, and use that foundation to set meaningful goals. He also shares the four models of thinking that are critical for success and how to reverse engineer your profit targets into a practical 90-day action plan.For more from Marcus Kroek, visit http://businessunlocked.com.auThis is a Podvan Media production.

Marcus is joined by entrepreneur Lee Krupa (Byron Leather, Verify Faces, Richly Told podcast) to discuss a surprisingly common issue that silently damages small business cash flow: the failure to send invoices on time.Lee shares her personal experience and the unintended negative impact it has on the client's own finances when you hold off on billing. They cover the emotional barriers to asking for money, linking it to issues like imposter syndrome and self-value, and why systemising the process (including taking deposits) is the key to removing this emotional block.You can find Lee's "Richly Told" podcast here, and for more from Marcus, visit businessunlocked.com.auThis is a Podvan Media production.

Is it possible to increase your revenue by 46% and your profit by 61% without massive, stressful changes? It sure is! And it comes down to making small 10% improvements in five key areas of your business.Marcus simplifies his proven profit formula, breaking down the five essential drivers that control your profitability. He not only explains what they are (from leads and conversion to profit margins) but also reveals the correct order to address them for the fastest and most effective results. It's about tuning your business engine, not rebuilding it.To get Marcus's list of the top 50 strategies mentioned in the episode, email [email protected] with the subject line 'Drivers'.For more from Marcus and the Business Unlocked Team, visit http://businessunlocked.com.au

In this episode, Marcus speaks with Iesha Delune, a coach with over 20 years of experience who helps business owners find alignment and avoid burnout.Iesha introduces her concept of "congruence" (getting your body, heart, mind, and soul on the same page). She explains why simply copying someone else's successful strategy can lead to stress if it is not a natural fit for you and your personality.They discuss the importance of being yourself in every aspect of your business, from client attraction to service delivery. Iesha also covers the destructive cycle of expectation and disappointment and how operating congruently can help you break free from it.For more from Marcus, visit http://marcuskroek.com

Marcus Kroek and special guest Nadia Venditti discuss what it truly means to be a CEO in a small or medium-sized business. They explore the critical differences between the roles of an employee, a manager, and a chief executive officer.The conversation covers the essential mindset shifts required to transition from a "doer" to a strategic leader. Marcus and Nadia talk about the importance of vision, culture, and strategy (and how they differ from tactics). They also address the common challenge of feeling stuck or losing your mojo as a business owner and how realigning your personal and business vision can reignite your passion.For more from Marcus Kroek, visit http://marcuskroek.com or book a chat at http://businessunlocked.com.au

Marcus turns the tables and interviews his podcast producer, Rabbit (Rabs), about the transition from a 34-year career as an employee in radio to becoming a business owner. Rabs shares the significant mindset shifts required, including the challenge of changing his identity from 'radio guy' to 'business owner'.He discusses the practical lessons learned from Marcus, such as defining his own version of success instead of just chasing growth, getting comfortable with asking for money, and implementing the Profit First system to manage finances from day one. They also cover the common pitfall for new business owners and how it can lead to burnout.This episode offers a candid look at the real-world challenges and psychological hurdles of starting a business after a long career as an employee.For more from Marcus Kroek, visit http://marcuskroek.comYou can find Rabs via Podvan Media @ http://podvan.com.au

Marcus is joined by Katie Crismale-Marshall (owner of Profit First for Tradies and CEO of Profit First Australia and New Zealand) to discuss her biggest lessons learned from her time in business.Katie explains why it's a mistake to believe you're on your own when struggling and how to stop comparing yourself to others. She also talks about the importance of being able to help a prospect say no and why that's a good thing for both parties. Marcus and Katie also share why your business should be profitable from day one and how the right team (and treating them well) is the key to a better business and life.For more from Marcus Kroek, visit http://marcuskroek.com

Marcus is joined by bookkeeper and BAS agent Felicity Matthews to discuss how to create a more efficient and profitable business.Felicity shares a powerful strategy that helped a client pay off a $50,000 loan in just 18 months (instead of the original seven years). They also explore how streamlining your quoting process can uncover hidden profits and why so many businesses leave money on the table. Finally, Felicity highlights one of the most common and costly bookkeeping mistakes involving superannuation that can double your liability and make it non-tax deductible, especially with the new 'Payday Super' rules on the horizon.For more from Marcus Kroek, visit http://marcuskroek.com

Marcus has a big announcement! He is joined by money mentor Nadia Venditti and registered BAS agent Felicity Matthews to introduce their new partnership, Business Unlocked. This is now more than just a podcast; it is a new entity designed to provide comprehensive business and money mentoring.In this launch episode, each partner shares a critical piece of advice for business owners. Nadia addresses a widespread problem (owners not paying themselves properly) and explains how this habit creates immense stress and hides the true health of the business. Felicity clarifies the crucial difference between a standard bookkeeper and a registered BAS agent, outlining how using the right professional protects your business and can even uncover thousands in savings. Marcus then discusses the essential mindset shift required for growth (moving from a hands-on worker to a visionary leader).As a special launch gift, you can book a complimentary "Unlock Your Next Move" session with Marcus, Nadia, or Felicity.To book your FREE session, simply head to http://businessunlocked.com.au and use the CODEWORD given in this episode For more from Marcus Kroek, visit http://marcuskroek.com

Ever looked at your profit and loss statement, seen a healthy profit, but found no cash in the bank? You're not alone. This common frustration is exactly what Marcus and his guest, money mentor Nadia Vendetti, tackle.Nadia introduces the Profit First system, a revolutionary way to manage your business finances. She explains how to move from confusing accrual accounting to a simple cash-based method that makes sense to any business owner. The system involves setting up specific bank accounts to give every dollar a job (including paying you and securing your profit). Nadia also shares a powerful story of a client who paid down half a million dollars in debt in just two years (not by chasing more sales, but by implementing this system). This is about gaining clarity and making your business serve you first.For more from Marcus Kroek, visit http://marcuskroek.com

Marcus Kroek moves beyond the typical strategy-focused episodes to look at the powerful, often invisible, forces that dictate your success. He's joined by business owner and NLP Master Ignatius Mendonca to discuss the "Be, Do, Have" principle.They explain why your results (the "have") are not just a product of your actions (the "do"), but are fundamentally shaped by who you are (the "be"). This includes your identity, your values, and your subconscious beliefs. Using examples from weight loss to business finance, they show how deeply embedded ideas (like "money is the root of all evil" or "you must clean your plate") can cause you to self-sabotage without even realizing it.The conversation reveals that to achieve lasting change and get the results you want, you must first work on transforming your self-image and core beliefs.For more from Marcus Kroek, visit http://marcuskroek.com

Deciding when to hire is one of the biggest challenges for a growing business. Do you hire ahead of the demand and carry the cost, or wait until your team is at capacity and risk burnout?In his latest podcast, Marcus sits down with HR expert Martha Travis of People Innovators to discuss this exact problem. Martha shares her own recent experience with scaling her team and provides a framework for making the right decision. They also cover the critical differences between casuals, contractors, and employees, the dangers of misinterpreting complex pay awards, and why the first 90 days are the most important part of bringing on a new team member.For more from Marcus Kroek, visit http://marcuskroek.comThis is a Podvan Media production.

Many business owners think marketing is just about running ads, but that's a costly misconception. In this episode, Marcus Kroek is joined by marketing expert Andres Lopez to discuss the foundational principles that drive real growth.Andres explains the crucial difference between brand marketing (building long term value) and performance marketing (driving immediate sales). He introduces the concept of "Random Marketing Ideas" (RMIs) and explains why jumping straight to tactics without a strategy is a recipe for wasted money. They also cover the importance of building your own audience as a quantifiable business asset that feeds warmer leads into your sales process. This conversation is essential for any owner ready to scale in a deliberate and profitable way.For more from Marcus Kroek, visit http://marcuskroek.com

Many business owners struggle to explain what they do, which holds them back from attracting the right clients. In this episode, Marcus speaks with Bec Sands, a coach and consultant who helps people become confidently visible.Bec explains how to craft a clear and authentic message by drawing on your unique experiences and personality. She shares her own journey from being a nervous speaker to a confident expert, offering practical advice for anyone who fears putting themselves (or their business) out there. They discuss the power of personal branding, the real meaning of PR, and the simple steps you can take to build a brand that resonates with your ideal audience and makes you memorable.For more from Marcus Kroek, visit http://marcuskroek.com

Understanding the true cost of wages is critical for accurate pricing and business profitability. This episode breaks down the often-overlooked factors that impact your actual wage expenses, far beyond just the hourly rate.Learn about the mandatory on-costs like superannuation and workers' compensation, various allowances, and the crucial impact of non-billable time due to holidays, personal leave, and public holidays. Discover how productivity rates directly affect your effective hourly wage cost and why all business expenses, both direct and fixed, must be factored into your pricing strategy to ensure sustainable profit and a fair return on your investment.For more from Marcus Kroek, visit http://marcuskroek.com

If you want to put more cash in the bank today, this episode is for you. Marcus walks through five key actions to increase your profit and improve your cashflow immediately. From collecting overdue invoices to getting deposits upfront and reviewing your pricing, these are practical, proven strategies that can change your business!Email [email protected] with subject "Pricing" to get your free Pricing Margin Matrix.New episodes of Business Unlocked every Wednesday.More from Marcus at http://marcuskroek.comThis is a Podvan Media production.

Most business owners think more sales will fix everything. But what I’ve seen over and over is that chasing new customers too soon can actually make things worse.In this episode, I break down my proven profit formula — five simple drivers that grow your business sustainably and profitably. I’ll share real stories from clients who turned things around by working on the right driver first, and I’ll show you exactly how to measure what matters.Here’s what we cover:The real first step to building lasting profitWhy more leads can drain your bank account faster if you skip thisHow to lift your profit margin without pushing prices upPractical ways to get customers spending more and coming backHow to track progress so you know what’s working and what’s notGrab a notepad and let’s get to work!New episodes every WednesdayGet in touch via http://marcuskroek.com or email [email protected]

Mick Goodwin from Loyal IT Solutions has spent more than two decades proving you can build a respected business without losing sight of what really matters. In this chat, he shares how he and his wife Julie turned a long commute into a local company built on trust, honesty, and family time. Mick explains how clear values guide who joins the team, how giving back became part of Loyal IT’s identity, and why looking after people is the best strategy for long term success. If you want a business that supports your life, not runs it, this is worth your time.New episodes of Business Unlocked every Wednesday.More from me at http://marcuskroek.comThis is a Podvan Media production.

I’m joined by Kyla Daniels, a cake artist and local councillor who knows how to put people first. From her start making fancy birthday cakes to now being a voice in the council chambers, Kyla shares how focusing on the little things and listening to customers has shaped every part of her journey.We talk about slowing down when things go wrong, building a strong social media presence, and why you have to do the scary things to keep moving forward.This is a conversation full of practical wisdom and real talk about what it takes to build a business that truly matters.New episodes of Business Unlocked every Wednesday.More from me at http://marcuskroek.comThis is a Podvan Media production.

Julie Goodwin - the first ever MasterChef Australia winner, a proud business owner, and a passionate mental health advocate, is back for another chat with Marcus.Julie opens up about what it’s really like to build a business with her husband Mick – 30 years married, 22 years running Loyal IT Solutions – and how their success has never been about ruling the world, but about crafting a life that’s happy and meaningful.She shares how she’s always set goals that reflect the life she wants – time with family, travel, a calm mind – and how Loyal IT has become an award-winning, values-driven company because of it. From red flag moments in your day to the power of just getting one thing done, this chat is packed with insights that’ll stay with you.New episodes every Wednesday𝗠𝗼𝗿𝗲 𝗳𝗿𝗼𝗺 𝗠𝗮𝗿𝗰𝘂𝘀 𝗮𝘁 http://marcuskroek.com

You don’t need a fancy funnel to win in business. You need to show up, follow through and treat people well!Mark Izzard has run multimillion dollar security companies, been a franchising partner in several businesses and now operates a garage door company on the Central Coast. He’s semi retired but still winning work and still doing things with more care and integrity than most.In this conversation, we talk about:• Why he ditched the “top” garage door brand• How showing up early can win you the job• The real reasons customers choose one tradie over another• Why branding, clean utes and uniforms still matter• And how to close jobs without chasing competitor quotesIt’s the kind of conversation that reminds you — the simple stuff works.New episodes of Business Unlocked every Wednesday.More from me at marcuskroek.com

What if the best marketing strategy is just… consistency?Mitch Beattie has spent more than a decade in marketing — first running his own agency, and now co-owning Funky Monkey Cookies with his sister Renee. From Facebook ads to gift boxes with custom socks and handwritten notes, Mitch has always been about standing out without overcomplicating things.In this episode, we look at:Why you should only change one thing at a time in your adsHow Facebook’s learning phase actually works (and how to use it)What makes a memorable unboxing experienceThe small packaging details that build trust and loyaltyWhat repeat customers really wantSimple principles. Thoughtful execution. And a bloody good cookie.Grab one here!New episodes every Wednesday𝗠𝗼𝗿𝗲 𝗳𝗿𝗼𝗺 𝗠𝗮𝗿𝗰𝘂𝘀 𝗮𝘁 http://marcuskroek.com

Ignatius Mendonca has owned multiple businesses, worked as a franchise consultant, and coached some of Australia’s biggest brands. In this episode, we talk through the stuff that actually matters in business – relationships, discipline, knowing your numbers, and why great service still sets you apart.To learn more or book a chat with Marcus, head to marcuskroek.comNew episodes of Business Unlocked every Wednesday.

Most people know Julie from MasterChef – but behind the scenes, she’s also been running Loyal I.T. Solutions with her husband Mick for over 20 years.In this episode, she chats about:• Taking business skills into the MasterChef kitchen• Learning what your “target market” actually wants• The power of trusting your gut• How tech helps… but human connection still matters• Why good service isn’t about being the cheapestReal stories, helpful stuff, and plenty of laughs along the way.