PODCAST · business
Catch 22
by TwentyTwo Digital
Catch 22 is the marketing podcast for anyone who's over the copy-paste advice clogging up their feeds. Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital, it's real marketing talk: more volume, less noise.Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops shaping modern marketing. From AI and content strategy to brand positioning, agency life, and the stuff nobody else wants to say out loud.We cover it all with honest opinions, hot takes, and the kind of candid conversation you only get when marketers actually trust each other.Whether you're a seasoned marketer hungry to hear from people who "get it", a founder trying to figure out what the heck good marketing actually looks like these days, or someone who just wants industry commentary that doesn't insult your intelligence, Catch 22 was made for YOU!We'll also catch up (get it?) with guests who do the work every day: str
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This Could Be Terrible | 2026 Trends Take-Down, AI Influencers, The Resurgence of Hashtags
In this ep: We break down five marketing trends defining 2026: AI influencers, hashtags, rage-bait strategy, offline marketing, and ChatGPT ads. Sharp takes, no fluff.Trends discussed:AI influencers — hype or helpful?Hashtags — dead, reborn, or misunderstood?Rage-bait as strategy — when it works, when it backfiresOffline/IRL marketing resurgenceChatGPT ads in Australia — early adoption or wait-and-see?Brands/campaigns mentioned:Good Rituals (founder-led content)Dove Reddit campaign (Real Bodies platform)Priceline Pharmacy menopause adIndustrial resin TikTok accountResources:TwentyTwo Digital's 2026 Digital Trends EbookFind us:Ashton TuckermanMikayla NicolFind 22:twentytwodigital.com22 LinkedInInstagram
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ABOUT THIS SHOW
Catch 22 is the marketing podcast for anyone who's over the copy-paste advice clogging up their feeds. Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital, it's real marketing talk: more volume, less noise.Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops shaping modern marketing. From AI and content strategy to brand positioning, agency life, and the stuff nobody else wants to say out loud.We cover it all with honest opinions, hot takes, and the kind of candid conversation you only get when marketers actually trust each other.Whether you're a seasoned marketer hungry to hear from people who "get it", a founder trying to figure out what the heck good marketing actually looks like these days, or someone who just wants industry commentary that doesn't insult your intelligence, Catch 22 was made for YOU!We'll also catch up (get it?) with guests who do the work every day: str
HOSTED BY
TwentyTwo Digital
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