Cincinnati Business Podcast

What do you do when you know it’s time to change, but you are not sure what the next move should be?In this episode of the Cincinnati Business Podcast, Brian Erickson sits down with Kurt Kersey to talk about reinvention, entrepreneurship, leadership, burnout, faith, and what it looks like to keep moving forward when business gets hard. Kurt shares the story of leaving a comfortable career, building something of his own, and navigating the emotional weight of growth, pressure, and hard decisions.This conversation is especially valuable for entrepreneurs, CEOs, marketers, thought leaders, podcasters, content creators, and business owners in Greater Cincinnati and Northern Kentucky who are trying to grow their brand, lead well, and make smart decisions in seasons of uncertainty.If you care about thought leadership, personal branding, business growth, communication, leadership, and building trust through your story, this episode is packed with practical insight.Links and Resources:Connect with Kurt Kersey on LinkedIn: https://www.linkedin.com/in/kurtkersey====================Subscribe & Listen to more content here:Web: ⁠https://www.cincinnatibusinesspodcast.com⁠YouTube: ⁠https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047⁠Spotify: ⁠https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C⁠====================Connect with Brian:LinkedIn: ⁠linkedin.com/u/bwerickson⁠Instagram: ⁠instagram.com/cincybizpod/⁠TikTok: ⁠tiktok.com/@cincybizpod⁠Facebook: ⁠facebook.com/people/Cincinnati-Business-Podcast/⁠Spotify: ⁠open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ⁠====================Produced by the Cincinnati Podcast StudioCreating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today ⁠http://cincinnatipodcaststudio.com/⁠Learn more about the Cincinnati Podcast Studio: ⁠https://cincinnatipodcaststudio.com

Cybersecurity and AI can both feel overwhelming for business owners, especially when every new headline makes it sound like you either need enterprise-grade protection tomorrow or you are already behind. In this conversation, Brian Erickson sits down with Jon Salisbury and Mike Camp from Nexigen to break down what actually matters for businesses in Cincinnati and beyond.They unpack what cybersecurity really means for small and mid-sized companies, why your data is the real prize for attackers, and how simple habits like better identity practices, updated firewalls, and stronger password hygiene can reduce risk. The conversation also explores how leaders should think about AI adoption, why use case matters more than hype, and how business owners can stay current without chasing every shiny new tool.If you are trying to understand AI, cybersecurity, risk, and business strategy in a more practical way, this episode gives you a strong foundation.Links and Resources:Connect with Jon, Mike & Nexigen: https://www.nexigen.com/====================Subscribe & Listen to more content here:Web: https://www.cincinnatibusinesspodcast.comYouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvBApple Podcasts: https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047Spotify: https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C====================Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Produced by the Cincinnati Podcast StudioCreating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today http://cincinnatipodcaststudio.com/Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com

If you feel like business growth is supposed to come from the perfect strategy, this conversation is a reality check.Dave Knox has spent years building and advising high-growth startups and entrepreneurial ecosystems, including leading Blue North in Northern Kentucky and helping create places designed for “collisions” where the right people meet at the right time. In this episode, we talk about how entrepreneurs can build real momentum by getting into better rooms, finding the right mentors, and learning how to ask for help without feeling weak.We also dig into founder market fit, why “feature vs product” thinking matters more than ever in the AI era, and the underrated skill that separates corporate operators from founders: the ability to communicate clearly when you are not in the room.If you are building a company in Cincinnati or Northern Kentucky, or you are trying to grow anywhere outside the usual coastal tech bubbles, this is one of those episodes that can change how you approach relationships, community, and opportunity.Topics we cover:What an entrepreneurial support organization actually does and how Blue North helps foundersWhy collisions matter and how communities create them on purposeThe mentorship problem: finding the right expertise at the right timeHow to build relationships that pay off later without being transactionalWhy entrepreneurs need both truth-telling and encouragementAI opportunities for younger builders and what to avoid in the hype cycleFeature vs product and how to think about defensibilityFounder market fit and the questions to ask before you commit years of your lifeLinks and Resources:Connect with Dave Knox: https://www.linkedin.com/in/daveknox/ ====================Subscribe & Listen to more content here:Web: https://www.cincinnatibusinesspodcast.comYouTube: https://www.youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8wApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Connect with Brian:LinkedIn: http://linkedin.com/u/bwericksonInstagram: http://instagram.com/cincybizpod/TikTok: http://tiktok.com/@cincybizpodFacebook: http://facebook.com/people/Cincinnati-Business-Podcast/Spotify: http://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Produced by the Cincinnati Podcast StudioCreating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today http://cincinnatipodcaststudio.com/Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com/====================dave knox, blue north, spark haus, cincinnati business podcast, cincinnati entrepreneurship, northern kentucky startups, startup mentorship, entrepreneurial ecosystem, networking for entrepreneurs, how to build a network, founder market fit, product vs feature, startup advice, venture capital midwest, economic development, entrepreneur led economic development, startup community building, business podcast, business leadership, building relationships in business, ai and entrepreneurship, startup strategy, cincinnati startup scene, nk y entrepreneurship

Are you looking for a marketing unicorn who can do it all? In this episode, Betsy Wolking, President of AMA Cincinnati and Director of Marketing at Foster and Motley, joins Brian Erickson to debunk the biggest myths in business marketing. Betsy shares why a Director of Marketing is actually a high-level project manager rather than a one-person production house.We dive deep into the realities of marketing within highly regulated industries like financial services, navigating strict compliance boundaries, and how to build authentic human connections through video and social media. Whether you are a solo entrepreneur or a growing firm, learn the essential marketing fundamentals you need to reach your target audience and the truth about using AI as a tool to enhance your brand without losing the human touch.Links and Resources:Connect with Betsy Wolking:LinkedIn: https://www.linkedin.com/in/betsy-wolking-8a661642/Foster & Motley Profile: https://www.fosterandmotley.com/our-team/bios/betsy-l-wolking ==================== Subscribe & Listen to more content here: Web: https://www.cincinnatibusinesspodcast.com YouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB Apple Podcasts: https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047 Spotify: https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C ==================== Connect with Brian: LinkedIn: linkedin.com/u/bwerickson Instagram: instagram.com/cincybizpod/ TikTok: tiktok.com/@cincybizpod Facebook: facebook.com/people/Cincinnati-Business-Podcast/ Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ ==================== Produced by the Cincinnati Podcast Studio Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Book a Tour Today http://cincinnatipodcaststudio.com/ Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.comMarketing Strategy, Hiring a Marketer, AMA Cincinnati, Betsy Wolking, Business Growth Tips, Financial Services Marketing, Compliance in Marketing, Project Management, Digital Marketing Fundamentals, Cincinnati Business Podcast, AI in Marketing, Customer Journey, B2C Marketing, Wealth Management Marketing, Small Business Marketing

Dana Dunmyer shares the unlikely path from pastoral ministry to building enterprise technology at GE in the early days of the internet, and why he believes faith and leadership are meant to be integrated, not compartmentalized.You will hear practical leadership lessons for business owners and executives, including:- How to make high-stakes decisions when you do not have the full roadmap, just the next right step- What it looks like to cast vision with clarity and conviction, even as an underdog- Why focusing on core competencies and partnering for the rest unlocks scale and momentum- How Dana thinks about stewardship, thriving, and using business to create real community impact- The mission behind Tiki Solutions and building systems that help organizations operate with less friction and more alignmentLinks and Resources:- Connect with Dana Dunn Meyer: https://tqi.solutions====================Subscribe & Listen to more content here:Web: https://www.cincinnatibusinesspodcast.comYouTube: https://www.youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8wApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Connect with Brian:LinkedIn: http://linkedin.com/u/bwericksonInstagram: http://instagram.com/cincybizpod/TikTok: http://tiktok.com/@cincybizpodFacebook: http://facebook.com/people/Cincinnati-Business-Podcast/Spotify: http://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Produced by the Cincinnati Podcast StudioCreating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today http://cincinnatipodcaststudio.com/Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com/Tags:cincinnati business podcast, business leadership, leadership principles, faith and work, faith in the workplace, christian entrepreneur, christian business leadership, values driven leadership, executive leadership, entrepreneurship, small business growth, marketplace ministry, stewardship in business, decision making, leadership mindset, business strategy, vision casting, core competencies, partnering strategy, jack welch, general electric, early internet, tech entrepreneurship, crm alternative, business systems, organizational leadership

Can artificial intelligence ever truly replace the human touch in marketing and creative work? In this episode, Tobias Brauer — Executive Creative Director turned brand strategist — joins Brian Erickson to unpack what “good creative” actually means. Together, they explore how AI tools are reshaping marketing, where they fall short, and why emotional resonance and storytelling still matter more than volume.Tobias shares insights from his career journey — from teaching design at NKU to leading at Hyperquake and now running his own consultancy, SOLVSTAT. The conversation covers how to balance strategy and risk, why creative processes matter, and the secret behind marketing that people actually feel.If you’ve ever wondered whether AI can really replace your creative instincts — or how to stand out in a world of sameness — this one’s for you.Links and Resources:Connect with Tobias Brauer: https://solvstat.comLinkedIn: https://www.linkedin.com/in/tobiasbrauer====================Subscribe & Listen to more content here:Web: https://www.cincinnatibusinesspodcast.comYouTube: https://youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8wApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/====================Produced by the Cincinnati Podcast StudioCreating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message — creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today: http://cincinnatipodcaststudio.com/Learn more: https://cincinnatipodcaststudio.comTags:AI marketing, creativity vs AI, Tobias Brauer, Brian Erickson, Cincinnati Podcast Studio, Cincinnati Business Podcast, brand storytelling, marketing strategy, creative process, video podcast, Hyperquake, Northern Kentucky University, creative leadership, emotional branding, content strategy, human creativity, brand building, Cincinnati business, entrepreneurship, AI content, marketing podcast

Veteran sales strategist Sean O’Shaughnessy joins the Cincinnati Business Podcast to unpack 40 years of wisdom on what really drives B2B sales success — trust, process, and people. Sean shares how he helps small and mid-market companies go from chaos to scalable systems, why most businesses fail at defining their Ideal Client Profile, and how AI is transforming sales — not by replacing people, but by augmenting the best ones.From establishing repeatable sales processes to mastering abundance thinking, this episode dives deep into how small businesses can build confident, consistent sales growth in 2025 and beyond.Timestamps:(00:00) What sales really is: transferring trust(04:00) Why most companies live in sales chaos(10:00) How to build a repeatable sales process(16:00) Defining your Ideal Client Profile (ICP)(24:00) The abundance mindset in sales(40:00) Will AI replace salespeople?(47:00) Best AI tools for sales professionalsLinks and Resources:Connect with Sean O’Shaughnessy: https://newsales.expertListen to Two Tall Guys Talking Sales: https://newsales.expert/category/two-tall-guys-talking-sales/Listen to AI Tools for Sales Pros: https://open.spotify.com/show/1f1f5PSzLuDeO1Z1374SP3?go=1&sp_cid=f8f6d9e3ad3874cf9c3542984a936b87&utm_source=embed_player_p&utm_medium=desktop&nd=1&dlsi=2bcd6a593a4b4c21====================Subscribe & Listen to more content here:Web: https://www.cincinnatibusinesspodcast.comYouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvBApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt====================Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpodTikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt====================Produced by the Cincinnati Podcast StudioCreating a high-quality video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up, share your message, and create true fans while building trust and authority.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today: http://cincinnatipodcaststudio.com/tourLearn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.comTags:sales strategy, B2B sales, sales leadership, fractional CRO, Sean O’Shaughnessy, Brian Erickson, Cincinnati Business Podcast, AI in sales, sales automation, ideal client profile, small business growth, abundance mindset, building trust in sales, sales process, Cincinnati business leaders, video podcasting for business

Most jobs are never listed, and nearly 80% of new opportunities come from referrals. But what if networking as we know it is broken? In this episode, Amy P. Vaughan — creative entrepreneur, author, and CEO of Together Digital — reveals why introverts often make the best networkers, how to close the “networking gap,” and what really builds meaningful business relationships.Amy shares her journey from aspiring medical professional to global brand creative director, and now to building communities that help women thrive in business. We cover the hidden power of listening, why the current networking playbook is outdated, and practical ways leaders can design inclusive environments that foster real connection.If you’ve ever felt drained by networking events or questioned how to build authentic business relationships, this episode will give you a new perspective.Links and Resources:Connect with Amy Vaughan: https://www.linkedin.com/in/amypvaughan/====================Subscribe & Listen to more content here:Web: https://www.cincinnatibusinesspodcast.comYouTube: https://www.youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8wApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Produced by the Cincinnati Podcast StudioCreating high-quality DIY video podcasts is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today: http://cincinnatipodcaststudio.com/Learn more: https://cincinnatipodcaststudio.com

Data isn’t just for tech giants like Apple and Google — it’s the hidden key to small and mid-sized business success. In this episode of the Cincinnati Business Podcast, Brian Erickson sits down with Kyle Carter, founder of Zenylitics, to explore how data can uncover blind spots, simplify decision-making, and even save businesses from costly mistakes.Kyle shares real stories — from urgent care centers losing thousands in missed opportunities, to consumer brands discovering their “great idea” was actually a customer nightmare. They also dig into how AI is transforming business processes, what most companies miss when tracking KPIs, and why simplicity often wins over complexity.If you’re a business leader looking to work smarter not just harder, this conversation will help you see how the right data can drive revenue, improve customer experience, and future-proof your business.Links and Resources:Connect with Kyle Carter: https://zenylitics.comConnect with Kyle on LinkedIn: https://www.linkedin.com/in/kyle-carter-1b16643b/====================Subscribe & Listen to more content here:Web: https://www.cincinnatibusinesspodcast.comYouTube: https://www.youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8wApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Connect with Brian:LinkedIn: http://linkedin.com/u/bwericksonInstagram: http://instagram.com/cincybizpod/TikTok: http://tiktok.com/@cincybizpodFacebook: http://facebook.com/people/Cincinnati-Business-Podcast/Spotify: http://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Produced by the Cincinnati Podcast StudioCreating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today http://cincinnatipodcaststudio.com/Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com/data driven decisions, small business growth, business podcast, Cincinnati business podcast, Kyle Carter Zenylitics, Brian Erickson, customer experience strategy, data analytics for business, AI in small business, KPIs explained, simplify business decisions, entrepreneurship podcast, how to grow a business, using data for business growth, business leadership podcast, customer insights, AI and business strategy, Cincinnati Podcast Studio

Is it better to roast or toast your competition online? In this episode, we dive into fascinating research from NKU professors Dr. Jose Torres and Dr. Ahn Dang, who studied how brands like Wendy’s and Coca-Cola use humor on social media to boost engagement.We explore:Why roasting works for big brands but can backfire for small onesHow “neutralization messages” can prevent backlashWhat local businesses should be doing to build an authentic presenceReal examples of what worked — and what went wrongIf you're a business owner trying to grow your social presence without tanking your brand, this episode gives you the research-backed playbook.Links and Resources:Connect with Dr. Jose Torres: https://www.linkedin.com/in/joseluissaavedra/Connect with Dr. Ahn Dang: https://www.linkedin.com/in/anh-dang-nku/====================Subscribe & Listen to more content here:Web: https://www.cincinnatibusinesspodcast.comYouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvBApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Connect with Brian:LinkedIn: http://linkedin.com/u/bwericksonInstagram: http://instagram.com/cincybizpod/TikTok: http://tiktok.com/@cincybizpodFacebook: http://facebook.com/people/Cincinnati-Business-Podcast/Spotify: http://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Produced by the Cincinnati Podcast StudioCreating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message — creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today: http://cincinnatipodcaststudio.com/brand marketing, social media strategy, digital marketing, brand engagement, Wendy’s Twitter, Coca-Cola branding, marketing humor, small business tips, NKU business, Cincinnati business podcast, business podcast, Cincinnati Podcast Studio, video podcasting, how to grow a brand, LinkedIn strategy, toasting vs roasting, marketing mistakes, brand awareness, consumer behavior, brand identity, business growth

John McCarthy is a talent expert, author of The Purpose Promise, and the founder of AG Management and PurposePromise.org. In this episode, we explore why so many professionals feel stuck at work—and what to do about it. John breaks down how self-awareness, reflection, and alignment with your purpose can help you find meaningful work and avoid the “treadmill of disengagement.”We also explore the future of work: why top employees are leaving, what today’s talent actually wants, and how leaders can build a culture of trust, purpose, and retention. If you’ve ever felt burned out, underutilized, or unsure whether it’s time to leave your job—this episode is your wake-up call.Links and Resources:Connect with John McCarthy: https://www.purposepromise.org====================Subscribe & Listen to more content here:Web: https://www.cincinnatibusinesspodcast.comYouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvBApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Connect with Brian:LinkedIn: http://linkedin.com/u/bwericksonInstagram: http://instagram.com/cincybizpod/TikTok: http://tiktok.com/@cincybizpodFacebook: http://facebook.com/people/Cincinnati-Business-Podcast/Spotify: http://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Produced by the Cincinnati Podcast StudioCreating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message—creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today: http://cincinnatipodcaststudio.com/Learn more: https://cincinnatipodcaststudio.comTags:purpose at work, employee disengagement, burnout recovery, Cincinnati Podcast, Brian Erickson, John McCarthy, AG Management, Purpose Promise, how to find meaningful work, employee retention, quiet quitting, talent strategy, future of work, Cincinnati business, leadership, entrepreneurship, workplace culture, EOS, values-driven business, business podcast

Too many business owners are their business, which makes it nearly impossible to sell. In this episode, M&A advisor JT Harp, from Transworld Business Advisors, shares what founders need to understand if they ever want to exit successfully and create long-term value. We dive into succession planning, brand independence, and how to think beyond just building a great product.Whether you're thinking about your next move or just getting started, this conversation will change how you look at your role as a founder.Links and Resources:Connect with JT: https://www.linkedin.com/in/j-t-harp/Transworld Business Advisors Cincinnati: https://www.tworld.com/locations/ohio/cincinnati====================Subscribe & Listen to more content here:Web: https://www.cincinnatibusinesspodcast.comYouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvBApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Produced by the Cincinnati Podcast StudioCreating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today → http://cincinnatipodcaststudio.com/Learn more → https://cincinnatipodcaststudio.com

In this powerful episode, Chuck Mingo and Troy Jackson from Undivided reveal how business, faith, and community leaders can be catalysts for racial healing. From early experiences with race to launching a national movement, this conversation pulls back the curtain on how honest storytelling and courageous conversations are helping create spaces of true belonging. They break down what Undivided is, how it started in Cincinnati, and how it’s becoming a national tool for transformation—far beyond traditional DEI programs. If you’ve ever wanted to engage meaningfully around race but didn’t know where to start, this episode is for you.🔗 Links and Resources:Learn more about Undivided: https://undivided.usGet the book “Living Undivided”: https://store.undivided.us/====================Subscribe & Listen to more content here:Web: https://cincinnatibusinesspodcast.comYouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvBApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Produced by the Cincinnati Podcast StudioCreating high-quality DIY video podcasts is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Learn more: https://cincinnatipodcaststudio.com

Most business owners feel powerless when they see their health insurance premiums skyrocket year after year. But what if you could actually get money back from your plan?In this episode, we sit down with Scott Hetzel from Assured Partners to break down the hidden truths behind group health insurance—why some businesses get slammed with 50% rate hikes and others get paid by their plans. If you’ve ever been frustrated by your insurance renewal notice or confused by the process of setting up coverage for your employees, this episode is a must-watch.Scott shares real client stories (including one who saved $70,000 two years in a row), walks through the difference between fully funded, level-funded, and self-funded plans, and explains why transparency and the right broker relationship actually matter.🔗 Links and Resources:Connect with Scott Hetzel: Email Scott: [email protected] Scott: 513-520-0908====================Subscribe & Listen to more content here:➡️ Web: https://www.cincinnatibusinesspodcast.com➡️ YouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912➡️ Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Produced by the Cincinnati Podcast StudioCreating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message—creating true fans while building trust and authority.🎙 Are you in the Greater Cincinnati area and ready to start your podcast?Book a Tour ➡ http://cincinnatipodcaststudio.comLearn More ➡ https://cincinnatipodcaststudio.comTags:group health insurance, small business insurance, health insurance strategy, self-funded insurance, level-funded plans, Scott Hetzel, Assured Partners, Cincinnati business, employee benefits, business podcast, insurance consultant, health insurance savings, small business benefits, Cincinnati entrepreneurs, insurance renewal tips

Season 1, Episode 021Is Podcasting the Secret Weapon for Business Growth? (feat. Patrick Jones & Brian Erickson)From Xavier University baseball to coaching with the Baltimore Orioles to launching a thriving recruiting business — Patrick Jones reveals how podcasting changed his career.In this episode, Patrick breaks down:Why podcasting is the hardest but most powerful content mediumHow he used his show to land a job with a major league teamThe difference between making money from your podcast and making money because of itWhy long-term consistency beats viral growth every timeThe underrated business lesson behind “charging for your time”This one’s for anyone trying to build credibility, land high-value clients, and stay in the game long enough to win.Links and Resources:Connect with Patrick: https://www.patrickjonesbaseball.com====================Subscribe & Listen to more content here:Web: https://cincinnatibusinesspodcast.comYouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvBApple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpodTikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-PodcastSpotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================Tags#PodcastingForBusiness#MLBCoach#RecruitingServices#BaseballPodcast#ContentMarketing#TrustBasedMarketing#BusinessGrowth#PatrickJonesBaseball#EntrepreneurPodcast#CincinnatiBusinessPodcast

What if your towel is dirtier than your toilet seat?After a career in professional soccer across the UK, Iceland, and the US, Tyler Collishaw made an unexpected pivot—launching Epiphany, a consumer product that tackles invisible problems lurking in your home and gym.In this raw, practical, and energizing conversation, Tyler shares how he went from a near-MLS draft pick to emailing 1,000 CEOs (and actually getting replies), to launching a science-backed CPG brand based in the most competitive market in the world—Cincinnati, home to P&G and Kroger.We talk about rejection, reinvention, and how solving overlooked problems can build loyal customers and category-defining brands.🔑 You’ll Learn:Why sports tough love translated into business gritHow your towel might be the grossest item in your houseThe right (and wrong) way to educate consumers about a new productWhat CPG brands can learn from soccer academiesHow to position your product as a habit-forming solution🔗 Links and Resources:Connect with Tyler: https://epiphanyclean.com====================Subscribe & Listen to more content here:➡️ Web: https://www.cincinnatibusinesspodcast.com➡️ YouTube: https://www.youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8w➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912➡️ Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================💁🏼 Connect with Brian:LinkedIn: https://linkedin.com/u/bwericksonInstagram: https://instagram.com/cincybizpod/TikTok: https://tiktok.com/@cincybizpodFacebook: https://facebook.com/people/Cincinnati-Business-Podcast/Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================🎙 Produced by the Cincinnati Podcast StudioWe simplify video podcast production so you can just show up, share your message, and grow your brand.Ready to build your brand through video podcasting in Cincinnati?Book a Tour ➡ http://cincinnatipodcaststudio.com/====================Tags:Tyler Collishaw, Epiphany Clean, Pro Soccer Entrepreneur, Cincinnati Startup, Antibacterial Spray, Towel Spray, CPG Innovation, MLS Draft, Entrepreneurship Story, Business Podcast, Cincinnati Business Podcast, Brian Erickson, Startup Advice, Febreze Marketing Case Study, How to Start a Product Brand, Direct to Consumer, Athlete to Entrepreneur, P&G Competitor, Ohio Startups, B2B Marketing

Discover what Cincinnati business leaders are missing when it comes to HR! In this episode of the Cincinnati Business Spotlight, we dive deep with Melissa and the team from HR Elements to uncover how human resources can be a game-changing asset for small and medium-sized businesses.You’ll learn:✔️ Why HR isn’t just compliance — it’s strategy✔️ Common HR pitfalls that are costing companies big money✔️ How to attract and retain top talent in a tight labor market✔️ Real examples from Cincinnati companiesWhether you're a startup founder, established business owner, or HR-curious entrepreneur — this conversation is packed with insights you can’t afford to miss.🔔 Don’t forget to like, subscribe, and turn on notifications for more episodes featuring Cincinnati’s brightest business minds.💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ#CincinnatiBusiness #HRStrategy #HRElements #SmallBusinessTips #CincinnatiEntrepreneurs #HRConsulting #HumanResources #StartupTips #BusinessPodcast #OhioBusiness #EmployeeRetention #WorkplaceCulture #CincinnatiStartups #BusinessGrowth

Who will shape the future of Cincinnati?In this exclusive two-part episode, Cincinnati Business Podcast sits down separately with mayoral candidates Brian Patrick Frank and Cory Bowman to hear their bold visions for the city.From tackling corruption scandals to fixing infrastructure, education reform, business development, and bold new ideas for Cincinnati’s future — nothing is off the table.🔥 Whether you're a voter, business owner, or concerned citizen, this is the inside look at the 2025 Cincinnati mayoral race you won't want to miss.👇 Watch now and decide for yourself: Who should lead Cincinnati next?—Brought to you by:Cincinnati Podcast Studio🎙️ For help launching your own show ➔ CincinnatiPodcastStudio.comThe Anderson ClinicTalk to someone who can help ➔ theandersonclinic.netThe Crush ConfidentialTired of the dating apps? ➔ thecrushconfidential.comSolvStatBrand. Marketing. Creative. ➔ solvstat.com💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ#CincinnatiElection2025 #CincyMayorRace #LocalPoliticsCincinnati Mayor Race 2025, Cincinnati Mayoral Election, Brian Patrick Frank, Cory Bowman, Cincinnati Mayor Debate, Cincinnati Mayoral Candidates, Cincinnati corruption, Cincinnati Public Schools, Cincinnati Education Reform, Cincinnati Business Growth, Cincinnati Economy, Cincinnati Infrastructure, Mt Adams Gondola Plan, Cincinnati City Council, Aftab Pureval, Cincinnati Political News, Cincinnati Entrepreneurs, Ohio Politics 2025, Cincinnati Future, Cincinnati Mayoral Interview

What if improving your business performance didn’t mean working harder—but thinking smarter? In this episode of the Cincinnati Business Podcast, host Brian Erickson sits down with Dr. Teresa Anderson, an interventional psychiatrist using cutting-edge technology called PR-TMS (Personalized Repetitive Transcranial Magnetic Stimulation).Dr. Anderson explains how this mind-blowing innovation can scan your brain like a diagnostic tool, then optimize its function to battle depression, anxiety, PTSD, addiction—and even help high-performing CEOs stay sharp in high-stress environments.🎯 Whether you're an entrepreneur trying to perform at your peak or someone looking for a scientifically-backed way to improve mental clarity and emotional stability, this episode could change your life.🔔 Subscribe for more interviews with Cincinnati’s most innovative thinkers in business, health, and entrepreneurship.📍 Location: Cincinnati, Ohio🎙️ Recorded at: Cincinnati Podcast Studio👉 Learn more or book a tour: https://cincinnatipodcaststudio.com/tourGuest: Dr. Teresa AndersonHost: Brian EricksonPodcast: Cincinnati Business PodcastTopic: Using PR-TMS to "tune" the brain for better mental performanceMain Themes:What is PR-TMS and how it worksDifferences between traditional TMS and PR-TMSHow this tech helps with depression, anxiety, ADHD, addiction, and burnoutWhy this matters specifically for high-performing business professionalsScientific backing and EEG data insightLong-term benefits for mental clarity, productivity, and creativityImpacts on CEOs, 12-step recovery participants, and even migraine sufferers00:00 – Why this is a different kind of episode01:30 – Meet Dr. Teresa Anderson: Psychiatrist turned neuroscience innovator03:15 – “Tuning” the brain: What does that mean?06:00 – How PR-TMS helps entrepreneurs and business leaders10:30 – Building a private practice and running it like a startup14:45 – The difference between traditional TMS and PR-TMS19:00 – What brain scans (EEGs) reveal about your mental performance23:00 – Common misdiagnoses that could be brainwave issues27:30 – Impact on depression, ADHD, PTSD, and more32:00 – How this helps CEOs and entrepreneurs manage stress35:40 – Can this slow down dementia symptoms?38:00 – Addiction and fight-or-flight: A new approach43:00 – Migraines and memory issues—what this tech is doing46:00 – How to get started with PR-TMS49:00 – Learn more about Dr. Anderson’s work and her podcast💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQbrain tuning, PR-TMS, neuroscience for CEOs, Cincinnati business, Dr. Teresa Anderson, transcranial magnetic stimulation, TMS therapy, mental health for entrepreneurs, optimize brain performance, biohacking, entrepreneur burnout, ADHD treatment, PTSD therapy, Cincinnati entrepreneurs, Cincinnati podcast, business brain hacks, CEO mental health, addiction recovery brain, neuroscience business, EEG therapy, Cincinnati mental wellness

In this episode, we sit down with Chandler Lyles—entrepreneur, marketer, and co-founder of High Beam Marketing—to break down the real truths behind digital advertising, scaling businesses, and why most entrepreneurs waste their marketing budget.💡 Learn how to actually create influence, why emotional resonance trumps flashy graphics, and how Chandler turned a failed restaurant into a powerhouse agency serving e-commerce brands. This is the marketing advice every small business owner wishes they had before burning their budget.We cover:Paid media vs. organic marketingWhen not to follow trendsCreating emotion-driven ads that convertWhy being “1 trend behind” is actually a smart moveBuilding a brand that scales without wasting ad spend👉 Whether you're a marketer, business owner, or aspiring founder, this episode is packed with practical insight and battle-tested strategies.🎧 Subscribe for more interviews and tips for scaling your brand with clarity, creativity, and ROI.00:00 – Why Emotion x Awareness = Influence01:12 – Chandler’s background & the BBQ-to-marketing journey07:03 – The Billboard Mistake: A $2,500 lesson in ROI11:01 – Why Paid Media Outperforms for Small Businesses16:08 – The Apple Ad Breakdown: Emotion > Logic20:11 – How to Wake Up Customers from Autopilot25:30 – Stop Overestimating New Trends (Clubhouse warning)31:12 – Why You Should Be One Trend Behind36:00 – The Marketing Flywheel for Long-Term Success41:00 – Growth via Acquisition: The Smart (Measured) Way46:10 – How to Win in a Down Market (Hint: Don't Pause Marketing)50:30 – Getting Clear on What Problem You Solve54:00 – Influencer Marketing, Old-School Radio, & Entertainment Value58:59 – Chandler’s Final Advice for Business OwnersGuest: Chandler Lyles, Co-Founder of High Beam MarketingHost: Brian EricksonTopics Discussed:Chandler’s crash course in marketing via restaurant failureHow High Beam Marketing helps brands grow through paid mediaReal talk on failed billboard campaigns and emotional brandingWhy most people misunderstand the true purpose of marketingHow to use other people’s markets and audiences to grow fasterNavigating platforms like TikTok, Vine, and ClubhouseThe surprising advantage of being one trend behindChandler’s marketing pet peeves & the impact of cutting cornersTips for entrepreneurs on surviving & thriving through uncertainty🔗 Connect with Chandler Lyles: LinkedIn: www.linkedin.com/in/chandlerlylesWebsite: highbeammarketing.com💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ#MarketingStrategy #DigitalMarketing #EntrepreneurLife #SmallBusinessTips #PaidMedia #AdBuying

In this episode, we sit down with Carlos Sanchez, owner of Continental Roof Company. Carlos a powerhouse in networking, leadership, and how to build healthy, connected teams in Cincinnati. Discover how he transformed challenges into stepping stones, built a lasting legacy, and continues to influence business culture with heart and purpose.🎙️ Carlos dives deep into the importance of mentorship, being a caring neighbor, and . This conversation is essential for entrepreneurs, business leaders, and aspiring changemakers who want to leave a legacy—not just make a profit.📍 If you're part of the Cincinnati business scene or want to learn how to build power and purpose into your professional journey, this episode is for you.Guest: Carlos Sanchez – Executive, Community Leader, Strategic DeveloperTopics Covered: Community development, generational wealth, economic empowerment, leadership, mentorship, Cincinnati business growth, DEI, and legacy-building.Audience: Entrepreneurs, business professionals, local leaders, DEI advocates, and Cincinnati changemakers.Carlos shares a powerful story about humble beginnings, cultural influence, and the road to strategic leadership in Cincinnati.Hear practical tips for balancing vision, impact, and execution in a fast-paced business world.💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: www.instagram.com/cincybizpod/TikTok: www.tiktok.com/@cincybizpodFacebook: www.facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ00:00 - Intro: The Power of Community Leadership02:34 - Carlos’s Roots & Lessons from Early Career06:12 - Leadership Isn’t Loud: Building Quiet Influence10:45 - Representation in Business: Why It Matters14:20 - Strategies for Long-Term Economic Growth18:40 - Why Cincinnati Needs Bold Visionaries22:05 - Advice to Young Entrepreneurs & Professionals26:30 - Carlos on Legacy 30:00 - Final Thoughts: Business with HeartCincinnati BusinessCarlos SanchezCincinnati EntrepreneursCincinnati PodcastLeadership LegacyBusiness Strategy CincinnatiCommunity Development CincinnatiLatino LeadershipMentorship in BusinessGenerational Wealth BuildingCincinnati Economic GrowthBusiness with PurposeDiversity in LeadershipLocal Leaders CincinnatiSmall Business Cincinnati

In this episode of the Cincinnati Business Podcast, we sit down with Jill Morenz, President of Aviatra Accelerators, to uncover the challenges women face in starting and funding businesses. Jill shares her personal journey from interior design to nonprofit leadership, her insights into the world of business accelerators, and how Aviatra is empowering women entrepreneurs in Cincinnati and beyond. Whether you're a budding entrepreneur or a seasoned business owner, this episode is packed with actionable advice and inspiration.Introduction: Welcome to the Cincinnati Business Podcast; meet Jill Morenz.What Are Accelerators? : A quick overview of accelerators and their role in Cincinnati's business landscape.Jill’s Background : From interior design to nonprofit leadership—Jill’s journey.The Funding Gap for Women Entrepreneurs : Why women struggle with funding and how Aviatra is addressing the issue.Personal Story of Entrepreneurship: Jill’s dream of opening a store that never materialized due to lack of funding.Aviatra's Mission and Services: Classes, coaching, and community for women entrepreneurs.Who Aviatra Helps: The ideal candidates for Aviatra programs—service providers, retailers, food/beverage entrepreneurs, and more.The Reality of Retail Entrepreneurship: Jill’s reflections on retail challenges and moving on from her dream.Closing Thoughts: Empowering women to dream big and take actionable steps toward their goals.💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: www.instagram.com/cincybizpod/TikTok: www.tiktok.com/@cincybizpodFacebook: www.facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ

In this episode of the Cincinnati Business Podcast, we sit down with Adam Mills, the creator of Adam Makes Beer. Adam shares his incredible journey from being a high school teacher to becoming a professional brewer and YouTube content creator. We dive into the business of beer, how to monetize a niche YouTube channel, and what it takes to build a personal brand online. If you're a Cincinnati business owner or entrepreneur looking to leverage content creation, this is a must-listen!🔹 How Adam transitioned from teaching to brewing🔹 Finding success on YouTube in a niche market🔹 The challenges of content creation and staying consistent🔹 Tips for growing your personal brand and monetizing your passion📢 Don't forget to subscribe, leave a review, and share this episode with fellow entrepreneurs!🔗 Follow Adam Makes Beer:YouTube | Instagram💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: www.instagram.com/cincybizpod/TikTok: www.tiktok.com/@cincybizpodFacebook: www.facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ00:00 - Intro: From Teacher to Brewer01:14 - Why Adam Started His YouTube Channel05:36 - The Challenges of Content Creation10:11 - Finding a Niche in the Beer Industry15:48 - How to Monetize a YouTube Channel21:14 - The Role of Instagram & Shorts for Growth26:30 - The Importance of Consistency & Engagement31:00 - Live Streaming & Podcasting as a Business Tool36:20 - Final Advice for Aspiring Content Creators#CincinnatiBusiness #Entrepreneurship #YouTubeSuccess #BrewingBeer #CraftBeer #SmallBusiness #ContentCreation #YouTubeMarketing #Homebrewing #BeerLovers #AdamMakesBeer #DigitalMarketing #Podcast #CincyEntrepreneurs

What if your company’s best marketing asset was already on the road? In this episode of the Cincinnati Business Podcast, host Brian Erickson sits down with the team from Crux Roadboardz Graphics to discuss the power of large-format printing, vehicle wraps, and on-the-go advertising.The Crux team shares their journey from a small family-run business to Cincinnati’s go-to branding experts, wrapping everything from police cars to construction fleets. They reveal why wrapped vehicles generate up to 70,000 impressions per day, how businesses can maximize their ROI, and why a vehicle wrap beats traditional billboardsevery time.If you're looking for affordable, high-impact marketing solutions, this episode is packed with insider tips on branding, advertising, and making your business stand out!🔗 Connect with Crux Roadboardz Graphics:www.cruxroadboardz.com💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: www.instagram.com/cincybizpod/TikTok: www.tiktok.com/@cincybizpodFacebook: www.facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQShow Notes:00:00 – How Crux RoadBoard Wraps got started in Cincinnati04:15 – Why businesses need to rethink advertising in 202408:30 – How vehicle wraps generate 70,000+ impressions daily12:45 – Why a wrapped van builds more trust than an unmarked one17:20 – The cost vs. ROI of vehicle wraps vs. billboards22:10 – Biggest mistakes businesses make with branding & signage26:50 – How Crux scaled from family business to industry leader31:15 – The impact of digital printing & modern branding strategies36:45 – Custom vehicle wraps vs. standard decals – which is right for you?42:00 – Why company culture has fueled Crux’s long-term success48:30 – How Cincinnati businesses can partner with Crux today#CincinnatiBusiness #VehicleWraps #CruxRoadBoard #MarketingTips #Branding #CincinnatiMarketing #SmallBusinessGrowth #Advertising #FleetWraps #BusinessSuccess #Entrepreneurship #CincinnatiEntrepreneurs

What if there was a proven way to grow your business through referrals, build powerful relationships, and create a thriving network of sales advocates—all without cold calling or expensive ads? In this episode of the Cincinnati Business Podcast, host Brian Erickson sits down with Katie English, Executive Director of BNI (Business Network International) for the Cincinnati & Northern Kentucky region.Katie shares her unexpected journey into leading the region’s largest networking organization, explains the power of structured networking, and reveals how BNI members generated over $70 million in closed business last year alone! Whether you're an introvert wondering if networking is for you, a business owner seeking better connections, or simply curious about how BNI works, this episode is packed with value.🚀 Learn why networking beats traditional marketing and how you can join a chapter today!🔗 Connect with Katie & BNI:www.bniswonky.com💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: www.instagram.com/cincybizpod/TikTok: www.tiktok.com/@cincybizpodFacebook: www.facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQShow Notes:00:00 – Welcome to the Cincinnati Business Podcast01:14 – Meet Katie English Scanlon: Her unexpected path to leading BNI04:26 – What is BNI? The world’s largest referral networking organization07:10 – Networking for introverts: How Katie stepped out of her comfort zone09:38 – Is networking worth the time? The ROI of relationship-based marketing13:55 – The power of "Thank You for Closed Business" & tracking referrals18:09 – Why BNI tracks data (and why it matters for your business)21:48 – Common myths about BNI & the truth about time commitments26:53 – The impact of BNI: Real success stories from local businesses31:56 – What to expect when you join BNI & realistic ROI timelines35:34 – Why BNI is expanding & how to find a chapter near you41:57 – Katie’s 30-second BNI pitch: Why you should join today!Tags:#CincinnatiBusiness #Networking #BNI #BusinessGrowth #Entrepreneurship #ReferralMarketing #LocalBusiness #CincinnatiNetworking #BNISuccess #SmallBusinessMarketing #BusinessTips #SalesStrategies

Can You Be Stronger at 65 Than at 30? The Science Behind Strength Training with Luke SchroederIs it possible to be stronger at 65 than at 30? Luke Schroeder, owner of Starting Strength Cincinnati and former CEO of Starting Strength Gyms, says YES! In this episode of the Cincinnati Business Podcast, host Brian Erickson dives deep with Luke about the power of strength training, the journey of entrepreneurship, and how his gym is revolutionizing fitness in Cincinnati.Luke shares his unexpected path from corporate leadership to gym ownership, the data-driven science behind his training methods, and why strength is the key to longevity. Whether you're a business owner, fitness enthusiast, or just curious about getting stronger, this episode is packed with valuable insights!🔔 Subscribe for more Cincinnati business insights and entrepreneurial stories!💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: www.instagram.com/cincybizpod/TikTok: www.tiktok.com/@cincybizpodFacebook: www.facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ00:00 - Intro – Welcome to the Cincinnati Business Podcast!01:04 - Meet Luke Schroeder – From corporate leadership to gym owner02:50 - What Makes Starting Strength Different? – A coaching-first approach05:55 - The 90-Day Strength Transformation – How 65+ year-olds outlift 30-year-olds10:15 - Luke’s Personal Fitness Journey – From overweight to owning a gym15:00 - The Hardest Part of Starting a Gym – Navigating entrepreneurship in fitness20:30 - Networking & Business Growth – How Luke built his brand in Cincinnati25:40 - The Secret to Gym Success – Why Starting Strength has a lower failure rate32:15 - Strength Training for Longevity – The life-changing benefits of lifting38:40 - Expanding the Business – Luke’s plans for a second gym in Cincinnati45:10 - Common Myths About Strength Training – Why it’s never too late to start50:05 - Closing Thoughts & Where to Find Luke#CincinnatiBusiness #StrengthTraining #Entrepreneurship #FitnessOver40 #SmallBusinessGrowth #CincyPodcast #StartingStrength #HealthAndWellness #BusinessNetworking #CincinnatiFitness

🚀 How Did This Business 40X in 18 Years? The EOS Scaling Secret with Kevin RainsWhat does it take to scale a business 40X without losing your mind? Kevin Rains, an experienced entrepreneur and EOS (Entrepreneurial Operating System) Implementer, joins us on the Cincinnati Business Podcast to reveal the secrets of business growth, leadership, and operational excellence.Kevin shares how he took his auto body shop from one location to five and eventually sold his company to private equity—all while mastering EOS to streamline processes, build a strong team, and create sustainable traction. Whether you're a small business owner in Cincinnati or an entrepreneur looking to scale, this episode is packed with actionable insights you don’t want to miss!🔹 Learn the 6 key components of EOS🔹 Discover how to break through growth ceilings🔹 Find out why vision, people, and data are essential for scaling🔹 Understand the game-changing relationship between Visionary & Integrator📌 Subscribe for more Cincinnati business insights and strategies!💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: www.instagram.com/cincybizpod/TikTok: www.tiktok.com/@cincybizpodFacebook: www.facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ00:00 - IntroductionMeet Kevin Rains and his incredible business journey.02:00 - What is EOS?Defining the Entrepreneurial Operating System and why it’s crucial for business owners.05:15 - Scaling from One to Five LocationsHow Kevin grew his auto body shop and handled rapid expansion.10:45 - The Chaos of Growth & Finding a SolutionRecognizing the need for an operating system to manage business complexity.15:30 - The 6 Key Components of EOS Vision – Defining clear direction and core values People – Right people in the right seats Data – Making decisions based on numbers, not gut feelings Issues – Identifying and solving business problems Process – Standardizing for efficiency Traction – Executing and holding teams accountable30:10 - Why Visionaries & Integrators Must Work TogetherUnderstanding the crucial balance of big-picture thinking vs. execution.40:25 - How EOS Helps Small & Mid-Sized BusinessesWhy EOS works for businesses of all sizes and how to get started.50:00 - Final Advice for EntrepreneursKevin’s top tips for business owners looking to scale successfully.55:00 - Outro & How to Connect with KevinFind Kevin online and learn more about EOS.#BusinessGrowth #EOS #Entrepreneurship #SmallBusiness #ScalingBusiness #Cincinnati #BusinessPodcast #KevinRains #EOSImplementer #Leadership #EntrepreneurialSuccess #Visionary #Integrator #BusinessOperations #StartupScaling #CincinnatiBusiness

Are you feeling stuck in life or at a career crossroads? In this powerful episode, we sit down with Lori Stansbury, founder of Revealing Potential Coaching, to discuss how to reframe your life’s struggles into purpose-driven opportunities. From overcoming personal setbacks to finding deeper fulfillment in work and relationships, Lori shares her unique approach to coaching and personal growth. If you're a business owner, leader, or employee in Cincinnati looking for inspiration and actionable strategies to navigate change, this episode is for you!🔥 Topics Covered:✔️ The power of reframing negative experiences into growth✔️ How to build deeper relationships in the workplace✔️ Finding purpose in career transitions and life challenges✔️ Lori’s journey through cancer, infertility, and faith-driven resilience✔️ The role of life coaching in personal and professional success💡 Tune in for expert insights on embracing change, rediscovering passion, and unlocking your full potential!🔗 Connect with Lori Stansbury:🌐 Website: LoriStansbury.com⏳ Timecodes:00:00 - Intro: Meet Lori Stansbury02:06 - The Power of Personal Growth & Change06:07 - Lori’s Journey: From Retail to Ministry to Coaching13:17 - Overcoming Cancer & Major Life Setbacks21:32 - Building Real Connections in Business & Life30:16 - How Life Coaching Can Transform Your Future39:38 - Who Needs a Life Coach? Finding the Right Fit49:33 - Practical Tips for Personal Growth & Workplace Connection55:14 - Lori’s Closing Advice & Where to Find Her💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: www.instagram.com/cincybizpod/TikTok: www.tiktok.com/@cincybizpodFacebook: www.facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQWant a place to create your own podcast? Check us out! CincinnatiPodcastStudio.com🔍 Tags:#LifeCoach #CincinnatiBusiness #PersonalGrowth #CareerChange #FindingPurpose #WorkplaceCulture #EmployeeWellbeing #BusinessSuccess #Entrepreneurship #Leadership #OvercomingAdversity #SelfImprovement #MentalHealth #Coaching #FaithAndBusiness

Could an afterschool program really change the future of Cincinnati’s youth? In this episode, we sit down with Damon Knoche, CEO of the Boys & Girls Club of West Chester/Liberty, to uncover the powerful, life-changing impact of afterschool programs.From helping struggling students succeed academically , to providing mental health support , and inspiring career paths with hands-on workforce training —this episode is packed with eye-opening insights every Cincinnatian needs to hear!🎧 Whether you're a business owner, parent, educator, or community leader, this conversation will challenge what you thought you knew about the importance of afterschool programs and show you how you can make a difference.👉 Don't forget to like, subscribe, and share to spread the word about this incredible organization!🔗 Support the Boys & Girls Club of West Chester/Liberty: www.BGCWCL.org00:00 - The shocking statistics on youth mental health02:00 - What the Boys & Girls Club REALLY does (not what you think!)06:15 - Damon Knoche’s journey from education to CEO10:40 - Why afterschool programs are more critical than ever17:05 - How the Boys & Girls Club lowers youth crime rates20:45 - The $35 ROI for every $1 invested—how it helps Cincinnati’s economy28:20 - One life-changing story that proves this program works35:40 - How the club boosts academic success and literacy rates42:00 - Workforce readiness: How teens are preparing for real jobs50:15 - Why community support is needed NOW more than ever55:00 - Upcoming events & how YOU can get involvedConnect with BrianLinkedIn: linkedin.com/u/bwericksonInstagram: www.instagram.com/cincybizpod/TikTok: www.tiktok.com/@cincybizpodFacebook: www.facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQWant a place to create your own podcast? Check us out! CincinnatiPodcastStudio.com#Cincinnati #BoysAndGirlsClub #Nonprofit #BusinessOwners #CincinnatiPodcast #YouthDevelopment #AfterschoolPrograms #WorkforceReadiness #MentalHealth #Education #Entrepreneurship #CommunityImpact #WestChesterOH #LibertyTownship #CincyBusiness #MakeADifference

🚀 Ready to take your LinkedIn presence to the next level? In this episode, I sit down with Angie Snowball—aka “The LinkedIn Lady”—to talk about how thought leaders, business owners, and nonprofits in Cincinnati/NKY can leverage LinkedIn for brand awareness, networking, and business growth. She shares how she accidentally landed at P&G, built a thriving business, and how YOU can create a snowball effect with your personal brand! 🔹 How to optimize your LinkedIn profile for visibility🔹 Why short-form video is LinkedIn’s next big push🔹 The importance of storytelling in branding🔹 Secrets to increasing your LinkedIn SSI score🔹 The dos and don’ts of LinkedIn marketing 💡 Want to improve your LinkedIn game? Connect with Angie: https://www.linkedin.com/in/angiesnowball/ or Angiesnowball.com 📌 Like & Subscribe for more expert business insights!' ⏳ Timestamps:0:00 – Intro to the episode & guest introduction2:15 – Angie’s unexpected journey from P&G to entrepreneurship7:40 – The birth of "The Snowball Effect"12:30 – Why LinkedIn is the best platform for business networking18:45 – How to increase your LinkedIn SSI score25:10 – Must-have LinkedIn profile updates for better reach32:00 – Why short-form video is the future of LinkedIn38:50 – The power of authenticity and storytelling Connect with Brian LinkedIn: linkedin.com/u/bwerickson Instagram: www.instagram.com/cincybizpod/ TikTok: www.tiktok.com/@cincybizpod Facebook: www.facebook.com/people/Cincinnati-Business-Podcast/ Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ Want a place to create your own podcast? Check us out! CincinnatiPodcastStudio.com

Description:What does it take to create a thriving team in today’s fast-paced work environment? Kirsten and Darrin from Cloverleaf share their insights into how personalized coaching and better communication can transform any workplace. This episode is packed with actionable advice and inspiring stories from Cincinnati’s entrepreneurial scene. Key Topics: Using behavioral data to unlock team potential The importance of pivoting your business for market success Lessons from raising capital in Cincinnati’s evolving ecosystem Perfect for leaders, managers, and innovators looking to take their teams to the next level. Timecodes:00:00 - Intro and why this episode matters05:30 - Cloverleaf’s unique approach to team building12:15 - Behind the scenes of raising venture capital20:45 - Overcoming workplace negativity with better communication tools38:00 - How Cloverleaf helps businesses measure ROI on people development50:00 - Wrap-up and how to connect with Cloverleaf To learn more about Cloverleaf, check out their website at www.cloverleaf.me Connect with Brian LinkedIn: linkedin.com/u/bwerickson Instagram: www.instagram.com/cincybizpod/ TikTok: www.tiktok.com/@cincybizpod Facebook: www.facebook.com/people/Cincinnati-Business-Podcast/ Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ Want a place to create your own podcast? Check us out! CincinnatiPodcastStudio.com

This week, we sit down with Amanda Hood, founder of The Crush Confidential. Amanda shares her journey from matchmaking for a national company to creating a boutique agency focused on meaningful relationships. We dive into the challenges of starting a business, the secrets to working with high-net-worth clients, and how she helps clients handle rejection with grace. 🎙 Highlights from the Episode: Amanda’s background and unique business approach How integrity shaped The Crush Confidential Rejection: why it happens and how to manage it Strategies for connecting with busy professionals Connect with Amanda! 📧 Get in touch: TheCrushConfidential.com🌟 Connect on social: @TheCrushConfidential 📌 Follow and share this episode to support local voices! Connect with Brian LinkedIn: linkedin.com/u/bwerickson Instagram: www.instagram.com/cincybizpod/ TikTok: www.tiktok.com/@cincybizpod Facebook: www.facebook.com/people/Cincinnati-Business-Podcast/ Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ Want a place to create your own podcast? Check us out! CincinnatiPodcastStudio.com

Stephen Huff, co-founder of Script Coffee, joins Brian Erickson to talk about his journey from corporate America to building a coffee brand with heart. Discover how Script Coffee connects stories, community, and quality in every cup. Whether you're an aspiring entrepreneur or a coffee enthusiast, Stephen’s story will inspire you to chase your dreams. Topics Covered: The coffee culture that inspired Script Coffee Building a brand that competes with national chains How to create accessible and high-quality local products Innovative ideas for the future of coffee in Cincinnati 📌 Follow and share this episode to support local voices! 00:00 – Introduction: Meet Stephen Huff of Script Coffee02:00 – How Brazil sparked a passion for coffee07:30 – The story behind “Script Coffee”14:00 – From steel mills to coffee roasting21:00 – Launching a business during the pandemic28:00 – Accessibility in local coffee: The drive-thru model36:00 – Technology and innovation: Apps and robotic coffee kiosks45:00 – Breaking into the CPG industry: Lessons and tips52:00 – Closing thoughts and Stephen’s advice for entrepreneurs

Join us as we chat with Matt Appenzeller, the driving force behind the Southern Ohio Chamber Alliance. From helping chambers benchmark their success to offering revolutionary health benefits, SOCA is shaping the future of business in Ohio. In this episode, Matt shares: His inspiring career journey The importance of metrics in chamber success Surprising benefits of chamber membership Why every business should consider joining a local chamber If you’re a thought leader, nonprofit, or business owner in Cincinnati, this episode is packed with insights tailored for you! ⏱ Timecodes:00:00 - Welcome Matt Appenzeller06:00 - What SOCA Does for Chambers12:00 - Industry Challenges & Data Solutions19:00 - Small Business Savings Through SOCA Programs30:00 - Why Chambers Are Crucial for Young Professionals Want to get in touch? Reach out: [email protected] cincinnatibusinesspodcast.com Live in Greater Cincinnati and want an awesome space to host your podcast? Check us out: CincinnatiPodcastStudio.com

⚡️ Want to host your podcast in our space? www.cincinnatipodcaststudio.com/tour In this episode, business coach Jim Diebold shares invaluable insights for entrepreneurs and leaders in the Cincinnati area. He reveals why processes are the "better bike" that make businesses unstoppable, explains the role of metrics in success, and challenges the myths surrounding sales and leadership. Whether you're starting out or looking to scale, you’ll leave inspired and equipped for the next step in your journey. 00:00 Kickoff: How Jim Helps Leaders Win 03:10 What It Means to Have a "Better Bike" in Business 10:40 Jim’s Midlife Pivot to Coaching 19:20 Common Leadership Challenges: Time and Trust 27:50 Actionable Advice for Overcoming Business Plateaus 37:00 Where to Find Jim and What’s Next // Reach out to Jim: 📧 ⁠[email protected]⁠ 📱 513-444-0067 // Subscribe & Listen to more content here: ➡️ Web: cincinnatibusinesspodcast.com ➡️ YouTube: youtube.com/cincybizpod ➡️ Socials: @cincybizpod // Connect with the Brian Erickson! LinkedIn: ➡  linkedin.com/in/bwerickson Instagram: ➡  @cincybizpod