PODCAST · business
Cleinman Connect Podcast
by Cleinman Performance Partners
Owning and running a private optometry practice is challenging—but help is here! The Cleinman Connect Podcast offers valuable insights from independent optometrists/practice owners, practice managers, and industry experts. Each episode features top performers or industry experts who share their success strategies for navigating common business and operational hurdles to grow and enhance practices. From marketing tips and team management to succession planning and financial strategies, our experienced guests provide actionable advice tailored to private optometry practices. Tune in for a new episode on the 1st Wednesday of each month and stay ahead of the curve!Subscribe to the Cleinman Connect Podcast on Apple Podcasts, Google Podcasts, Spotify, and Amazon Music. Whether you're an established owner or manager, or just starting out, this podcast is a valuable resource for practice growth and professional development.
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63
Breaking the "Non-Creative" Label in Professional Spaces
Jada Mazury is an Account Manager at Marketing4ECPs and SmileShop Dental Marketing. With an MBA from San José State University and a background as a Division I gymnast, she brings a unique perspective to teamwork, creative problem-solving, and client relationship management. Jada helps make marketing feel more approachable for healthcare professionals by showing how creativity, collaboration, and authenticity can support meaningful business growth.In this episode…Creativity often gets treated like a talent you either have or you do not, especially in professional spaces where routines, tasks, and expectations can feel tightly defined. How much creative potential gets lost when people decide they are simply not creative?Drawing from her work helping healthcare professionals navigate marketing and social media, Jada Mazury believes the first step is to stop assuming creativity has to look the same for everyone. She explains that creativity often shows up when people find what energizes them, whether that is talking ideas through with a group, listening to music, moving their body, or simply giving themselves room to try something different. Her perspective is a reminder that creativity is less about being the most imaginative person in the room and more about building the confidence to let ideas surface before they feel completely polished.In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Jada Mazury, Account Manager at Marketing4ECPs and SmileShop Dental Marketing, to discuss breaking the “non-creative” label in professional spaces. Jada offers her perspective on creativity in teams, finding energy that sparks ideas, and building social media content confidence. She also shares advice on creating authentic content that fits your brand.
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62
Creating Value-Driven Partnerships For Your Practice
James Johnson is the Head of Business Development at Cleinman. With experience across marketing, client relations, AV, and business development, James helps identify what practices need and connects them with tailored solutions. He is known for building strong relationships with clients and sponsor partners while keeping value, fit, and long-term growth at the center of each partnership.In this episode…Building a successful practice takes more than offering great care. It also requires the right partners, the right support, and the ability to recognize what will actually move the business forward. So how can practice owners build relationships that create real value instead of simply adding more services or vendors?The answer starts with listening closely enough to understand what a practice truly needs. As a business development leader focused on practice growth and strategic partnerships, James Johnson sees value-driven support as a matter of fit, not a one-size-fits-all solution. He explains that the challenge a doctor brings forward is often only a symptom, which is why practice owners need to understand where they are, where they want to go, and what kind of help will get them there. James also emphasizes the importance of choosing partners who align with a practice’s goals, culture, and long-term vision, because the right relationship should help both sides grow with purpose.In this episode of the Cleinman Connect Podcast, Kim Carson chats with James Johnson, Head of Business Development at POD Marketing’s Cleinman Division, about creating value-driven partnerships for your practice. James discusses client feedback, sponsor partner fit, and tailored support for practice growth. He also shares key questions every owner should ask.
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61
Lead by Design: Supporting Personal & Professional Growth
Nancy Dewald is Senior Director of Client Solutions at Cleinman Performance Partners, a consultancy that helps optometry practices grow through strategy, training, and performance improvement. With decades of experience, she supports independent practices across operations, coaching, and consulting. Nancy specializes in leadership development and created Cleinman’s Lead by Design program, equipping managers to communicate clearly, coach effectively, and build accountable, high-performing teams.In this episode…Leadership ability doesn’t automatically come with a promotion; it requires structure, support, and the right tools to help talented team members grow into their roles with confidence. How can practices take a more intentional, structured approach to developing their leaders?With decades of experience in consulting, operations, and training, Nancy Dewald believes that leadership development starts by giving people the support they need before expecting them to succeed in a new role. She compares it to promoting a great flight attendant to co-pilot — the potential may be there, but training and resources are what keep the plane steady. When leaders are equipped with clear expectations, coaching skills, and practical tools, they feel less alone and more prepared to guide their teams well.In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Nancy Dewald, Senior Director of Client Solutions at Cleinman Performance Partners, to discuss the Lead by Design program and how it supports personal and professional growth. Nancy shares her perspective on leadership training, feedback and coaching, building trust and accountability, and also offers advice on handling difficult conversations.
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ABOUT THIS SHOW
Owning and running a private optometry practice is challenging—but help is here! The Cleinman Connect Podcast offers valuable insights from independent optometrists/practice owners, practice managers, and industry experts. Each episode features top performers or industry experts who share their success strategies for navigating common business and operational hurdles to grow and enhance practices. From marketing tips and team management to succession planning and financial strategies, our experienced guests provide actionable advice tailored to private optometry practices. Tune in for a new episode on the 1st Wednesday of each month and stay ahead of the curve!Subscribe to the Cleinman Connect Podcast on Apple Podcasts, Google Podcasts, Spotify, and Amazon Music. Whether you're an established owner or manager, or just starting out, this podcast is a valuable resource for practice growth and professional development.
HOSTED BY
Cleinman Performance Partners
CATEGORIES
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